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Category: Press Release

  • DISCOVERY, GOLFTV AND TIGER WOODS UNVEIL SEASON 2 OF THE EXCLUSIVE SERIES “MY GAME: TIGER WOODS”

    DISCOVERY, GOLFTV AND TIGER WOODS UNVEIL SEASON 2 OF THE EXCLUSIVE SERIES “MY GAME: TIGER WOODS”

    Discovery Golf and GOLFTV powered by PGA TOUR today announced the release of the second season of the exclusive masterclass series “MY GAME: TIGER WOODS.” The 10-part season launches globally on August 20 and sees the greatest player of the modern era take viewers through his shotmaking Secrets for the first time.

    In 2019’s Season 1, MY GAME: TIGER WOODS – INSIDE THE MIND OF A CHAMPION, viewers were given a 50,000-foot view of Tiger’s overall thoughts on his game, delivered candidly by the golf icon himself. The incredible success of Season 1 was followed by an insatiable fan outcry for more — more time, more detail, more instruction on how the most successful player in modern golf hits his legendary shots. Season 2 sees the 15-time major champion dive deep into the technique behind his incredible shotmaking skills and sharing the secrets to what has made him one of the best players of all time. Presented in clear and memorable terms, viewers will learn invaluable lessons that they can apply to their own game.

    MY GAME: TIGER WOODS – SHOTMAKING SECRETS was filmed on course at The Dye Preserve in Jupiter, Fla. during June 2020 with strict Covid-19 production-safety precautions in place. The series will be available to international audiences on GOLFTV powered by PGA TOUR, the live and on-demand video streaming service available in more than 200 international markets worldwide.Episode 1 will be free to view with the remainder of the series available to stream with a GOLFTV Live subscription. Viewers in the U.S. can watch via the new Golf Digest Schools app or at www.golfdigest.com/tigerwoods.

    Speaking on the new series, Tiger Woods said: “Shooting My Game Season 2 with Discovery was a great opportunity to dig deep and offer insight into how I approach and execute the different parts of my game. I’ve never revealed my thought process behind my shotmaking technique and course management in such detail before, so I am excited to share it with players and fans for the first time.

    “It’s been a tough time for everyone around the world these past few months, and it’s fantastic to see players of all levels getting back out there on the course. I’m excited to partner with GOLFTV and Discovery to bring this series to millions around the world and help people enjoy the game even more,” Woods said.

    Alex Kaplan, President and General Manager of Discovery Golf said: “Following the success of Season 1, we are immensely proud to continue our relationship with Tiger for 10more unmissable episodes. MY GAME: TIGER WOODS – SHOTMAKING SECRETSis a must-watch for every fan and player looking for that extra edge to their game. What better way to improve and ultimately shoot lower scores than by taking tips directly from the greatest golfer of modern times?

    “We are fully committed to bringing fans closer to the action and the players through our coverage, reporting and exclusive access to heroes like Tiger,” Kaplan said.

    Discovery announced an exclusive multi-year content partnership with Tiger Woods in November 2018. Discovery launched GOLFTV in January 2019, as part of a ground-breaking 12-year strategic alliance with the PGA TOUR, and acquired Golf Digest in May 2019.

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  • VOOT’s “Asli Fans – Bigg Boss Edition” shines light on the Digital success story of the national reality phenomenon

    VOOT’s “Asli Fans – Bigg Boss Edition” shines light on the Digital success story of the national reality phenomenon

    The age of #AsliFans are here – Fans who don’t just watch a show but live the experience. They follow every move of their favorite stars and binge on happenings behind the scenes.  They are fearless in sharing their views and influence the masses. Bigg Boss Season 13 with an unprecedented 40 million watchers on VOOT unraveled the mighty prowess of #AsliFans. With the next season of the landmark category defining show in the horizon, VOOT has curated an insight driven report – #AsliFans: Bigg Boss Edition that showcases the power of #AsliFans, their intent, loyalty and content preferences. The insights throw light on the continuously transforming yet unifying fan-platform connect and the content consumption habits across the length and breadth of our country for India’s most loved show- Bigg Boss.

    On releasing a report on Bigg Boss and its #AsliFans, Gourav Rakshit, COO – Viacom18 Digital Ventures said, "Bigg Boss is more than just a show for its fans across India. It is a way of life. Bigg Boss’ fans are committed and dedicated and are also ambassadors of the show in some form or another, online as well as offline. The fans are a testimony to the success of Bigg Boss beyond TV. The playbook gives advertisers and brand owners an insight and deeper understanding into the behavior of these unique Bigg Boss fans on the digital platform which is extremely interesting and intriguing from a brand and advertising standpoint."

    The Bigg Boss Playbook unearths five distinct behavior-shaping trends of #AsliFans that gives us a glimpse into the rulebooks of entertainment:

    Unmatched scale: At unmatched scale, tens of millions #AsliFans flocked to VOOT to shatter records and make Bigg Boss the #1 digital entertainment property by clocking 1.5+ billion views and 20+ billion minutes of watch-time on Season 13. This is 1.5X the number of online food deliveries in India last year, and equivalent to the time required to walk around the globe 40,160 times respectively! 

    Know it All: FOMO-struck, #AsliFans want to know it all. VOOT satiates this relentless desire through a robust suite of VOOT Exclusives such as Unseen Undekha, Cutless, Bigg Buzz etc. With 3000+ exclusive content pieces that contribute to 30%+ viewership, VOOT Exclusives consumption has been on a meteoric rise with 2 out 3 viewers now watching both full episodes and VOOT Exclusives.

    Love to Express: #AsliFans love to express and made themselves heard and counted in every way possible through a myriad of interactivity formats. VOOT made 300+ million interactions possible between the fans and Bigg Boss through Voting, Video Vichaar, Pulse Meter, etc.

    Vocal on Social: #AsliFans go vocal on social where VOOT is the preferred destination for conversations on everything Bigg Boss. We hit a billion not just in our Views counter, but also on social media with touching a billion impressions on social campaign.

    Love for brand partners: #AsliFans extend their love beyond content to brand partners, who find innovative avenues to engage with them and drive brand stories. With eight digital sponsors and a plethora of inventory advertisers on S13, #AsliFans overwhelmingly embraced the brands in their fandom.
     

  • Bengali Actor Nusrat Jahan joins hands with Pee Safe to create awareness around hygiene and sanitation

    Bengali Actor Nusrat Jahan joins hands with Pee Safe to create awareness around hygiene and sanitation

    Pee Safe, India’s leading hygiene and wellness brand has signed on leading actor and influencer Nusrat Jahan as their ambassador ahead of the festive season in East India. The influencer with over 2 million Instagram followers will promote the Pee Safe range of products. Being a regional actor, Pee Safe will be able to leverage her popularity in the semi-urban areas and connect better with the masses. 

    Nusrat handles multiple portfolios with aplomb and is also committed to the cause of people’s welfare and health. As a brand that has been taking forward the agenda of ensuring hygiene and wellness in India, Pee Safe aims to bank on the actor’s huge fan base and popularity. Her strong belief in sustainability and reusable products will help further the benefits of the biodegradable range of pads in urban India, and menstrual cups and reusable pads in the rural and semi-rural regions.

    Speaking about this, Srijana Bagaria, Co-founder, Pee Safe, said, “Actor and influencer Nusrat Jahan will be a great value add to Pee Safe and we are happy to have her on board as our brand ambassador. She is one of the youngest MPs who doesn’t shy away from speaking her mind and can help spread the message of feminine hygiene across all classes. She has been using Pee Safe for the last couple of years now. The belief and confidence in the product came handy while we were perusing her to come on board as our supporter. With her massive on-ground and digital presence, we are positive that we will be able to connect with every segment of the population, across the country. The COVID-19 pandemic is set to catapult India’s personal hygiene market and we aim to improve access to hygiene and wellness in the country. With Nusrat, our messaging around the importance of women’s hygiene will also find a stronger voice.”

    Adding further, Actor Nusrat Jahan, said, “I congratulate Pee Safe for the excellent work they have been doing around ensuring hygiene and wellness for the Indian population – both men and women. It is our responsibility to provide a healthy and hygienic environment for the people of our country and with my association with Pee Safe I aim to take this agenda a step further.”

    Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. Pee Safe had already been registering impressive year-on-year growth before the pandemic. There is now a further increase in demand and growth from the overall market perspective. The brand recently signed on board actor, influencer, and entrepreneur Jacqueline Fernandez as the brand ambassador for its Raho Safe range of products. 

    Pee Safe products are currently also available in modern trade, general stores, airports, organized stores across 50+ cities, online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, Myntra and Flipkart.

    Pee Safe started with its bestselling Toilet Seat Sanitizer Spray followed by other products addressing personal hygiene for both men and women. Since inception, the brand has diversified into products including eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Natural Intimate Wash, Wipes, and Sweat Pads for both men and women. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.

  • Paytm Payment Gateway partners with StockHolding Corporation of India Limited

    Paytm Payment Gateway partners with StockHolding Corporation of India Limited

    India’s largest payment gateway, Paytm PG has entered into a partnership with StockHolding Corporation of India Limited (StockHolding) to provide payment gateway services. With this, Paytm PG will facilitate seamless transactions on StockHolding's website and app for its over 5 crore customers. In addition to this, StockHolding users will also be able to access depository services on their Paytm app.

    With a network of over 200 branches, StockHolding is one of India’s largest Depository Participant and provider of Custodial Services. A pioneer of Demat services in the country, it manages over Rs 38 lakh crores in AUC (Assets Under Custody). Now onwards,  all transactions done on the platform will be channeled through Paytm PG.

    Abhay Sharma, Sr. Vice President – Paytm said, "We are happy to partner with StockHolding, which is one of India’s premier financial services provider to both corporates & individuals. With our technology-driven innovative payment gateway, we will enable ease of operations for StockHolding Clients, thereby moving towards a more efficient and digital way of managing their financial transactions."

    StockHolding spokesperson said, "We are happy to partner with Paytm which is one of the leading fintech in India with a technology-driven innovative platform. We are the first Depository Participant offering DP Bill Payment facility through the Paytm application. This will definitely improve the ease of operations for clients."

    Paytm Payment Gateway is a leader in India with over 50% market share and processes over 400 million monthly transactions. This includes transactions through cards, UPI, wallets, and net banking. With more than a million merchant partners, it offers several unique services, such as Payouts & Recurring payments, OTP less card payments, instant refunds and pre-authorization flow that addresses the needs of both B2B and B2C companies. 

  • HERO MOTOCORP SETS THE STAGE FOR RETURN OF TWENTY20 CRICKET

    HERO MOTOCORP SETS THE STAGE FOR RETURN OF TWENTY20 CRICKET

    The wait is over!Hero MotoCorp, the world’s largest two-wheeler manufacturer is set to bring the exciting cricketing action back with Hero Caribbean Premier League (Hero CPL),popularly known as the ‘Biggest Party in Sport’, startingfrom 18 August to 10 September 2020.

    Marking the return of the electrifying Twenty20 format of the game in the ‘New Normal’, the tournament will be conducted in a bio-secure environment to meet the safety and social distancing protocols. In a first for a cricket premier league, the matches would be played in stadiums without any spectators, with the objective to maintain social distancing.

    Dr. Pawan Munjal, Chairman & CEO of Hero MotoCorp, said, “Hero MotoCorp has always believed in supporting and promoting sporting action across the world and we are glad to be leading the efforts towards the resumption of top sporting event in the Caribbean. The Hero CPL T20marks the gradual return of live action sports after a gap of nearly four months. The Hero Caribbean Premier League is an exciting opportunity to highlight the cricketing Heroes from around the world.”

    The Hero CPL will bring the best T20 cricketersin action from the Caribbean and from around the world. This includes the likes of Andre Russell, Kieron Pollard, Rashid Khan, Ross Taylor and Dwayne Bravo.

    The Hero CPLT20 will witness participation from six popular teams –Barbados Tridents, Guyana Amazon Warriors, Trinbago Knight Riders, St Kitts and Nevis Patriots, Jamaica Tallawahs andSt Lucia Zouks.

    The tournament will see 33 games played at two venues in Trinidad and Tobago. Hero CPL 2019 runners-up – Guyana Amazon Warriors will take onTrinbago Knight Riders in the opening match, while the second game will be contested between Barbados Tridents and St Kitts and Nevis.

    Hero CPL T20 will be broadcasted on Star Sports 1 and 1HD, Star Sports 2 and 2HD, Star Sports Hindi 1 and Hindi 1HD and will also be live streamed on FanCode. Matches will be held at 7.30 PM and 3.00 AM (following day) on weekday and 7.30 PM and 11.45 PM on weekends (IST)respectively.

    First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere.

    For further information visit www.cplt20.com.

  • On Independence Day, Cosmos-Maya unveils their new show Captain Bharat

    On Independence Day, Cosmos-Maya unveils their new show Captain Bharat

    MUMBAI: This independence day, Cosmos-Maya, the animation studio known best for their popular kids’ shows like Motu Patlu, Selfie with Bajrangi and Bapu are entering a new adventurous space as they announce their latest IP, Captain Bharat.

    Keeping up with Cosmos-Maya’s past record of providing content offerings that initiate meaningful thought processes among their young audience, Captain Bharat is a reflection and characterization of the collective Indian youth’s patriotic voice, professing and spreading the love for India to the younger school-going generations in a fun colorful and action-packed avatar. It is a story about an Indian soldier who is named after the country he loves and uses various gadgets, weapons and tools at his disposal to counter any threats to the country and save the day for people in need.

    There has always been a method to how Cosmos-Maya makes decisions regarding the subjects of their content offerings and the kind of socially relevant conversations their characters have represented. Nationalism and patriotic values have been a necessary conversation, especially these past few years, and Captain Bharat will communicate the same in a jovial energetic manner to half a billion kids across the Indian subcontinent. This is captured aptly in the show’s motto:

    Meri aan tirangaa hai,
    Meri shaan tirangaa hai
    Bharat ke bachche bachche ki
    Jaan tirangaa hai

    Captain Bharat will be a first-of-its-kind animated program, as no other animated show in India has had national pride and patriotic heroism at its core. Cosmos-Maya CEO Anish Mehta said, “As content producers, we must always find gaps in what our audience is viewing and what is going on in the world around them, and accordingly we strive to provide cartoons and content that is loved by kids and families alike with messaging they’ll find relevant, approve of and appreciate. Captain Bharat is a celebration of our country’s democracy and unity in diversity. We want the character to be an aspirational role model for kids to become proud, responsible citizens of the future. Keeping with the nationalistic spirit of this special day, it is our absolute pleasure to unveil this newest offering that we are confident will build an immediate and strong rapport with young children and their families across the territory of India. Captain Bharat is our studio coming together to say proudly, Jai Hind!”

    Cosmos-Maya CCO Suhas Kadav said, “Captain Bharat is our action-filled ode to India’s finest, the armed forces and the security personnel that protect our country from external and internal threats. Through CB we seek to imbibe the values of patriotism and love for the country, the flag and respect for the military uniform early on in the minds of our young generation. Kids are an impressionable lot, and we always strive to provide them meaningful and relevant messaging through entertaining content that keeps them hooked and fosters socially responsible values at the same time.”

  • News18 India’s leadership summit Chaupal to be held on August 18

    News18 India’s leadership summit Chaupal to be held on August 18

    News18 India has announced the upcoming edition of its pioneering thought leadership initiative, ‘News18 India Chaupal’. Recognized as ‘Desh ka Sabse Bada Manch’, News18 India Chaupal will bring top policymakers, bureaucrats and newsmakers from varied backgrounds on a single virtual platform this time around.

    The current edition of News18 India Chaupal will aim to set the agenda for a new India in a post-COVID-19 world. The leadership summit will be graced by leading politicians such as Union Ministers Nitin Gadkari, Prakash Javdekar, Ravi Shankar Prasad, MLA & former Deputy Chief Minister of Rajasthan and former Union MoS, and Rashtriya Janata Dal (RJD) leader Tejashwi Yadav. The discussion will span across various relevant and highly contextual topics such as the challenges that the country is facing at present due to the COVID 19 pandemic, upcoming elections in Bihar, the evolving political situation including in the context of Rajasthan amongst others.

    News18 India Chaupal will also host substantive and impactful debates on the approach adopted by the opposition while taking on the government on various issues. The discussion will feature top political leaders such as Pawan Khera from Congress and Sanjay Singh from AAP with BJP’s Sudhanshu Trivedi and AIMIM President Asaduddin Owaisi.  Adding a sporting flavour to the platform, cricketer Yuzvendra Chahal will talk about the upcoming IPL 2020 along with recent retirement announcements by former Indian skipper MS Dhoni and batsman Suresh Raina. 

    The virtual summit will be hosted by the channel’s team of leading anchors including Kishore Ajwani, Amish Devgan and Prateek Trivedi.

    News18 India Chaupal will be telecast on August 18th, 3 pm onwards only on News18 India

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  • Terribly Tiny Tales launches first ever web show “Butterflies” in association with Cadbury Dairy Milk Silk

    Terribly Tiny Tales launches first ever web show “Butterflies” in association with Cadbury Dairy Milk Silk

    MUMBAI: The makers of some of the most loved short films, Terribly Tiny Talkies, with love from Cadbury Dairy Milk Silk, have launched their first ever mini-series titled Butterflies that captures the sweet essence of young love. Even in these trying times, the young find a way to go the distance for their love.

    Butterflies is an anthology of three stories of young love – of teenagers, college-goers and young adults in their mid-twenties. But irrespective of age, we all experience love in the same remarkable ways with the initial blushes, the nervousness, the “butterflies in your stomach”, the second thoughts, an avalanche of emotions. Terribly Tiny Talkies and Cadbury Dairy Milk Silk, in their signature style, wrap all these emotions in a delectable package with this web show which stars prominent actors like Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani.

    Speaking on the release of their first-ever web show, Terribly Tiny Tales CEO Anuj Gosalia said, “Butterflies, created by Terribly Tiny Talkies is a magical coming together of our premium storytelling and the memorability of an iconic brand that is Cadbury Dairy Milk Silk. After partnering on Such-A-Pyaar for Valentine’s Day this is our second association with Cadbury Dairy Milk Silk facilitated by the team at Wavemaker. What’s been most exciting is that Sharanya Rajgopal (Studio Head – Terribly Tiny Talkies and show creator) and the writers’ room have brought alive the joy and innocence of going that extra mile for someone you love for three different age groups beautifully – by even shooting some parts in Paris. We’re on our way to reach 3 million+ views on the films but the love in the comments has been the most special.”

    Butterflies is live on TTT’s YouTube channel & Facebook. TTT is also sharing snackable stories around this show’s theme which will be published on their Facebook, Instagram & Twitter across the three weeks.

  • Zee Telugu brings ‘Bapu Bommaki Pellanta’, a celebration on screen to kickstart Niharika Konidela’s wedding preparations

    Zee Telugu brings ‘Bapu Bommaki Pellanta’, a celebration on screen to kickstart Niharika Konidela’s wedding preparations

    Zee Telugu is all set to air a unique event – ‘Bapu Bommaki Pellanta’ with a special guest Niharika Konidela. The event which will be telecasted on the occasion of Ganesh Chaturthi, will showcase the bride-to-be’s journey as she seeks the lord’s blessings and begins preparations for her much awaited wedding. The celebration has a quirky caption to as it reads ‘It’s not an event, it’s a beautiful moment’.

    As Nikharika marks her entry into a new life, she will be joined by Zee Telugu’s fan favorite artists to perform the Ganesh pooja. The unique event will also have Nagababu, Gully Boyz team, Ravi, Bhanu, Vishnu Priya, Chandra, Satya, Anasuya, Venu & Dhanraj, Baba Bhaskar, Jani Master in attendance.

    The gala will be hosted by the charming anchor Pradeep Machiraju, and will have mesmerizing performances from Nikharika, Anasuya, Bhanu, Vishnu and Ravi. There will also be rib-tickling skits by Gully Boys team, Chandra’s team, Venu & Dhanraj’s team. Another highlight will be some heart-warming moments between the father daughter duo- Nagababu and Niharika and the surprise entry of Niharika’s friends, sparking joy and happiness during this special occasion.

    We invite you to join us on this wonderous occasion full of beautiful moments with the perfect blend of fun, comedy, drama and emotions. 

    Tune in to Zee Telugu and Zee Telugu HD on 23rd August 2020 at 5 PM and celebrate the festivity of Ganesh Chaturthi with ‘Bapu Bommaki Pellanta’

    As we welcome the new normal and further our entertainment proposition, we urge the audience to stay safe and continue enjoying their favorite shows at the comfort of their homes.

  • Nykaa launches ‘Beauty In Her Story’ with Netflix

    Nykaa launches ‘Beauty In Her Story’ with Netflix

    Mumbai, August 14, 2020: Nykaa will celebrate powerful stories of women with their campaign ‘Beauty In Her Story’, brought to life with Netflix’s upcoming films Gunjan Saxena: The Kargil Girl, Dolly Kitty Aur Woh Chamakte Sitare and series Masaba Masaba. Building on its founding value of empowerment, Nykaa encourages every woman to celebrate her unique identity, and push beyond boundaries. In collaboration with Netflix, Nykaa will bring out the beauty in the stories of strong women who have unapologetically followed their dreams.

    The campaign kick-starts with the release of Gunjan Saxena: The Kargil Girl on Netflix, Janhvi Kapoor, in a behind the scenes short video Ready For Takeoff with Janhvi, will share her journey of getting to know the war veteran and pilot Gunjan Saxena, whom she plays in the film. Nykaa, will soon also launch an Instagram filter छूलें आसमान (Reach For The Sky). This filter will enable users to encourage and support equal opportunities across several professions by featuring their uniforms that users will be able to don to create inspiring content. 

    Anchit Nayar, Chief Marketing Officer, Nykaa said, “With Netflix, we are excited to celebrate inspiring stories of women who have followed their heart and pursued their passion. Every woman’s journey is unique and every part of it, encapsulated by the fearlessness, fun, as well as the flaws, is beautiful. We are very excited to see our brand ambassador Janhvi Kapoor showcase the grit and determination of Gunjan Saxena. Along with Netflix, we hope to inspire our viewers to follow their dreams and celebrate the beauty in their stories"