ITV

Category: Press Release

  • ABP Majha brings special programming as part of its illustrious property ‘Bappa Majha’

    ABP Majha brings special programming as part of its illustrious property ‘Bappa Majha’

    As the country gears up for a safe celebration for Ganesh Utsav amid the pandemic, ABP Majha is committed to add more zing to the festivities with their flagship property ‘Bappa Majha.’

    After launching a heartfelt campaign & donation drive in collaboration with UNICEF, ABP Majha is all set to keep the viewers engaged through special programming and a unique virtual engagement initiative – Bappa Maze Game.

    This year, ABP Majha is broadcasting 1,350+ minutes of content including Live Artis and extensive coverage of Ganapati celebrations. The channel has partnered with famous pandals across Maharashtra, such as Siddhivinayak Temple & Dagdusheth Ganapati, to bring the essence of festivities, to the viewers’ TV screen. 

    Known for beaming exceptional content during festive season, ABP Majha had also surpassed all channels in terms of viewership last year within the Marathi News genre on the day of Ganpati immersion. (Source: Period: 12thSept 2019, TB: 02:00-26:00, Market: Mah/Goa, TG: 15+ ABC). This year, too, the channel is committed  to shine on top, with a comprehensive line-up of shows including Bappa Tumchya Ghari – A celebrity-engagement show, which will bring alive the celebrations of Ganapati directly from the homes of various eminent personalities; Bappa Majha – A show which will include a Ganapati News Bulletin and Ashtavinayak Yatra, covering the eight ancient holy temples of Ganesh with celebrities Sachin & Supriya; ABP Majha Pooja – An everyday show which will air the celebrations straight from ABP Majha’s office to forge a special bond with the viewers; and Majha Vighnaharta – An award show to felicitate ‘humans for humanity’, who have positively contributed towards the betterment of their communities.

    Lastly, to elevate the engagement quotient even further, ABP Majha will be hosting a Gharghuti Ganapati Contest, wherein the viewers will be asked to send pictures of their Ganapati & Ganapati celebrations. Out of the submissions, 10 best entries will be shown on-air and provided with a gift certificate.

    On the virtual engagement front, ABP Majha has launched an innovative game called ‘Bappa Maze’, which is based on the idea that Lord Ganesha is our Vighnaharta and through the game, we, as players, can remove the obstacles that come in the way of Lord Ganesha by completing the maze. The game will be hosted on the Bappa Majha Microsite. At various places in the game, users will get a chance to gather ladoos and other items in order to win bonus points. The game will have multiple difficulty levels available for players, such as complex maze designs.

    Finally, players with minimum time and maximum points will win the game. What’s more is that, Weekly Top 10 Winners on the Leaderboard of the game will be declared on the Bappa Majha Show at 6:30 pm from 22nd Aug to 1st Sept, 2020.

    On these innovative initiatives, Mr. Avinash Pandey, CEO, ABP Network said, “We are excited to be ringing in the festive season with such a power-packed, extensive line up of programmes. Right now, the home-bound Indians have a high appetite for innovative content and our only objective is to fulfil their needs. Festivals are all about vibrancy and ebullience, and during this time, we want to uplift the spirits of our viewers. We hope our initiatives will lighten up their festivities, even amid the pandemic.”

  • Disney Channel India brings another home-grown animation show – Gadget Guru Ganesha

    Disney Channel India brings another home-grown animation show – Gadget Guru Ganesha

    MUMBAI: Disney Kids Network witnessed a successful run of more than 100 hours of kids content this summer with shows like Bapu, Guddu, The Hagemaru Show, Selfie with Bajrangi and more. And now, the channel will be launching another brand new show Gadget Guru Ganesha on 22 August at 11.00 am

    The new addition to its successful home-grown animation series, the new show Gadget Guru Ganesha is the story of a soft toy Ganesha and his innovative gadgets. It narrates the slice-of-life series of a quintessential Indian family and their adventures with their Gadget Guru Ganesha

    Disney Channel will be taking the entertainment quotient a notch higher with the addition of such exciting and unique new shows under their umbrella. Get ready to watch another entertaining new local show Gadget Guru Ganesha only on Disney Channel India

  • Tips to make the best use of #hashtags on Twitter

    Tips to make the best use of #hashtags on Twitter

    When something happens in the world, it happens on Twitter, and hashtags have been collating some of the most important conversations on Twitter. A hashtag—written with a # symbol is used to index keywords or topics on Twitter. They connect Tweets that talk about the same thing in one place. As the internet gears up to celebrate the 13th birthday of the hashtag on August 23, here are   some pro-tips on Twitter hashtags. 

    How to use hashtags on Twitter: 

    ·       Just use the symbol (#) before a relevant keyword or phrase in a Tweet. 

    ·       Click on the hashtagged word in any message and all the Tweets with similar hashtags will come-up on your timeline. 

    How to ensure the hashtags you used are functional: 

    ·       A hashtag will not work as intended if there are spaces or punctuations in it. Punctuation marks ( , . ; ' ? ! etc.) will end your hashtag wherever punctuation occurs. 

    ·       A hashtag will not work with letters or numbers in front of the # symbol. The # symbol must have a space directly in front of it in order for it to show correctly in searches. If you write 123#sofun or word#sofun, your Tweets will not show in searches for the hashtag #sofun

    ·       A hashtag will not work if completely made of numbers. However, if you include letters following the numbers in the hashtag, for example, #123go, then the hashtag will work correctly.

    Fun facts about using hashtags on Twitter:

    ·       If an individual Tweets with a hashtag on a public account, anyone who does a search for that hashtag may find their Tweet.

    ·       Popular hashtags often emerge as  Trending Topics.

    ·       Hashtags are not case-sensitive, but adding capital letters does make them easier to read. 

    ·       Twitter recommends using no more than two hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.

    So, #AreYouExcited to #BeCreativeWithHashtags on Twitter?

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  • #ConversationStarters: Women leaders share how Twitter is helping shatter gender stereotypes

    #ConversationStarters: Women leaders share how Twitter is helping shatter gender stereotypes

    Time and again, Twitter has facilitated women with an open, public space to raise their voice, leading to massive movements that have brought about ground-breaking changes in society, especially in the workplace. With movements like #MeToo, #GirlsWhoDrinkBeer and #LahuKaLagaan the service has brought forward various issues concerning women. Brands such as Uber India, Ariel, among others, have also addressed and championed women-focused causes through pioneering campaigns on the service.

    To manoeuvre this dialogue further, Twitter Marketing India (@TwitterMktgIN) hosted another episode of #ConversationStarters with Guneet Monga (@guneetm), CEO of Sikhya Entertainment, and Sairee Chahal (@Sairee), Founder and CEO, SHEROES, about how women are rallying change and breaking barriers.

    Sairee (@Sairee), who often shares recommendations of accounts to follow on Twitter, mentioned that her favourite  account is @WordWhispers and called it her happy Twitter place. “I follow tons of interesting people and Twitter is like my little oasis to find very, very interesting conversations.” she said.

    Speaking about how the pandemic has impacted women, Sairee commented that having to manage workload with household chores and the effect of the slowing economy is taking a toll on women’s lives. However, she mentioned that digital consumption has increased considerably and this will have a huge impact on a lot of women-related issues such as mobility and income generation. Entrepreneurship among women is a real deal now.

    For Guneet (@guneetm), Twitter is her medium of staying connected with the happenings of the world. “I consume news through Twitter. It allows me to filter a lot of rubbish that is thrown at us. So you can just follow people you love. I get my piece of dosage from them which is credible and which I know can be trusted. So it's almost like you have to dive into what you want rather than stuff that is just put out there for you.”

    Guneet, who has been making waves in the global film space through women-centric stories, sounded positive and optimistic regarding the role of women in her industry. “For a long time, men have run the industry. I see a power shift, a narrative shift, an equation shift. It's now cool to be a part of women led stories. Films have now ramped up in putting women stories out there.  What we collectively need to do as an industry is amplify women voices as creators and not limit them to just telling women led stories.”

    While both Sairee and Guneet agree that women have made significant strides in society as well as in work settings, they also believe that there is still a great distance to be covered for women to actualise their potential and resourcefulness. They feel digitisation, social mobility through internet access, and strong support systems from the government will catalyse this growth in the right direction. In line with this view, Twitter plays an integral role in bringing together women as a community, and allowing an open forum of discussion, debate, as well as a window into the changing dynamics of the world.

  • Add sparkle to your Vinayaka Chaturthi festivities this year with Zee Tamil & Zee Thirai

    Add sparkle to your Vinayaka Chaturthi festivities this year with Zee Tamil & Zee Thirai

    Vinayaka Chaturthi, one of the most cherished Indian festivals, is upon us. This year, owing to the pandemic and the ensuing lockdown, families will be finding creative and newer ways to celebrate on this beloved occasion. In light of this, Zee Tamil and Zee Thirai are proud to present its viewers with non-stop entertainment to be enjoyed with your families, within the safety of your homes.

    Welcome the lord into your homes this Chaturthi and celebrate with some of your favourite stars and exciting shows and movies with your families. Remaining committed to entertain, on Saturday, August 22nd2020, Zee Tamil and Zee Thirai have an all exclusive line up of special shows and movies in store for its viewers.

    Zee Tamil will be showcasing a mix of movies and special shows filled with fun and frolic on this occasion. Highlighting the unique food that marks this festival, Zee Tamil presents its viewers with a special show called ‘Ganapathy Mess’, at 10:00 am on 22nd August, wherein celebrity couples will come together to prepare a special Chaturthi spread from scratch! Hosted by RJ Vinayak and Kamal, the show will feature real-life celebrity couples such as Chandini & Nanda, Deepak & Sivaranjini, Singapore Deepan & Sukanya among others.

    ‘Music Masters’, airing at 2:00 pm on 22nd August, is a musical extravaganza wherein the Sa Re Ga Ma Pa talent will pair up with fiction artists and compete in various genres for the title of Music Masters. Judged by singers Srinivas & Sujatha and hosted by Archana & Deepak, this fun filled singing show will feature actors like Farina, Singapore Deepan, Nandha, Lakshmi, Krithika, Nakshatra, Alagappan and singers such as Ramaniammal, Srinidhi, Varsha, Kamalesh, Uday, among others.

    On this special day, Zee Tamil will also be featuring blockbuster movies, adding to the day long celebrations. ‘Sethupathi’, the action-packed thriller, starring superstar Vijay Sethupathi and Remya Nambeesan in lead roles will be airing at 7:30 am. For the first time in Indian Television, Tamil movie buffs will have the opportunity to watch ‘Gypsy’, at 11:00 am only on Zee Tamil. Starring Jiva and Natasha Singh in lead roles, this movie is a romantic love story of a wandering musician and an orthodox Muslim girl, which displays a wide palette of emotions and situations through its exquisite music and socio-political overtones. ‘Mersal’, an action thriller film starring ‘Ilayathalapathy’ Vijay in three roles with Samantha Ruth Prabhu, Nithya Menen and Kajal Aggarwal in lead roles will air at 4:00 pm.

    In the beginning of 2020, the Zee South Cluster family added a new member – the 24×7 movie channel Zee Thirai.  The Tamil audiences’ love for the movies is well known and Zee Thirai was launched with the vision to cater to this audience by providing a stellar selection of Tamil cinema’s finest.

    This Chaturthi Zee Thirai will be showcasing a movie marathon of some of Tamil cinema’s greatest hits to mark this auspicious day.  ‘Vikram Vedha’, a neo-noir action thriller starring Vijay Sethupathi and Madhavan in leading roles will be airing from 7:00 am – 10:00 am. Ajith starrer ‘Nerkonda Paarvai’, a legal drama shedding light on deep social issues, will air from 10:00 am – 1:30 pm. ‘Vantha Rajavathaan Varuven’, an action-comedy starring superstar Silambarasan and Megha Akash in lead roles will air from 1:30 pm – 5:00 pm. From 5:00 pm – 8:00 pm, the viewers can catch the Superstar Rajinikanth and Akshay Kumar starrer ‘2.0’, a thrilling science-fiction action movie with a strong social message. The day will be rounded off with a showing of the Sivakarthikeyan starrer end-to-end masala film ‘Rajini Murugan’ from 8:00 pm – 11:30 pm.

    “We, at the Zee South Cluster family pride ourselves in being able to provide the best in-class entertainment for our viewers. On the occasion of Vinayaka Chaturthi, we feel honoured to partake in our viewers’ celebrations with a line-up of fun filled non-fiction shows and exciting movies on Zee Tamil & Zee Thirai.” said Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises, Pvt. Ltd.

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  • Social Distance The Fun & Easy Way At KFC Restaurants

    Social Distance The Fun & Easy Way At KFC Restaurants

    Craving for your favourite KFC bucket, but bummed out about sitting afar from your friend or loved one? Well Superhero Colonel Sanders comes to your rescue. He is as particular about your safety and well-being as he is about serving his hot & crispy fried chicken. And he will keep you company as you dig into your favourite bucket of chicken at a KFC restaurant. Making social distancing fun and easy, adorning the seat next to you will be a quirky cutout of Colonel Sanders. Now that’s what we call good company over a really good meal.

    A man of his words, Colonel Sanders takes forward KFC’s 4X Safety Promise of Sanitization, Screening, Social Distancing and ContactLess. We’ve upped our existing stringent hygiene measures with intensified sanitization every 30 minutes, of all surface areas like tables, counters, door handles, etc. All our team members, including delivery teams, wash & sanitize their hands & delivery bags after every order – great taste delivered safe you see. All team members, delivery riders also, get screened regularly for temperature checks; wear masks and gloves at all times. Social distancing is followed across restaurants with floor stickers guiding customers and delivery riders to maintain proper distance as they queue up for orders. With limited seating, we can ensure that customers are maintaining the requisite distance from each other, even while dining. And now Colonel Sanders himself occupies the seat next to you; so that’s Sanders, Safety and Scrumptiousness all at one table.

    Walk into your nearest restaurant and you may be lucky enough to spot the Colonel. Go on and get clicked with the Colonel; we are sure he won’t mind it.

  • Prioritizing employee safety & well-being, Hike goes Remote-First for 2020

    Prioritizing employee safety & well-being, Hike goes Remote-First for 2020

    Hike, India’s homegrown social products & internet company today announced adopting a Remote-first approach for the rest of 2020. Aligned with Hike’s culture of valuing employee wellbeing over everything else, Hike’s move to a Remote-First culture would make working remotely their default modus operandi. However, for those looking to come to the office, it will remain an option with strict guidelines to ensure social distancing and sanitation. 

    To facilitate a seamless transition to ‘Remote-First’ and ensuring everyone is comfortable and productive when working from home, Hike has also announced multiple arrangements to help employees create a workspace at home. Hike would be delivering an ergonomic office chair & a brand new compact office table to its employees residing in Delhi/NCR. For employees presently outside of Delhi/NCR Hike has announced a reimbursement of up to INR 10,000/- for the purchase of their own chair & table to set up their workstation at home. Additionally, Hike would also be supporting its employees for any internet and IT accessories requirements. These include accessories such as Monitors, USB Converters, Laptop riser & more, adding up to INR 40,000 per employee.  

    As a tech-focused organisation, Hike has always invested in tools for efficiency gains and continues to leverage multiple of them to enable effective remote communication between teams. Some of them include Basecamp, Asana, Figma, Notion, Slack, Tableau, Office vibe, Google Suite, MIRO. 

    Hike has also introduced some unique ‘Remote-First’ initiatives like no-meeting hours, Remote All-hands, and virtual recognition programs. Over and above logistics and processes, Hike has also introduced a manager’s handbook internally aligned to its values to sustain their cultural priorities focusing on the following pillars:

    Setting Expectations: As a manager, it's important to clearly convey your expectations. Be as specific as possible while using simple and concise language. “New normal” isn’t necessarily a business world without working in an office, it’s just a world where we focus on work instead of the office
    Trust: Emphasizing on the act of leading with trust as opposed to micro-management as can be the temptation in the absence of face to face interaction with the team  
    Empathy: People that work remotely shouldn’t feel like they need to be in the office to be fully informed. Flexibility and empathy are key. This is new for a lot of people, and these are without a doubt extenuating circumstances
    Hiring: The key to developing a thriving remote culture that is built on trust starts with finding the right people and setting the right expectations
    Hikers looking work from office have to comply with the following mandatory guidelines aligned to statutory requirements:

    No one above 99 temp would be allowed in the office building 
    Everyone has to wear a mask all day long 
    Physical/social distancing
    Lunches won’t be together
    Not more than 3 people in the washroom at a time (original capacity: 10)
    Meeting rooms will no longer accommodate to capacity:
    2-3 seater will be for 1 person
    5-6 seater will be for 2 people 
    8-10 seater will be for 3-4 people
    Work stations to maintain 6’ distance 
    No Gym 
    Social distancing while walking in the hallways 
    Hike has been operating remotely for over 5 months and has also launched the world’s first mobile-first virtual world, HikeLand, remotely, recently. Starting March 6th, 2020, Hike had implemented Work From Home (WFH), organization-wide to ensure employee well-being ahead of the lockdown announcements by state and national authorities.  

  • Chief Minister Mr.Arvind Kejriwal gave a freewheeling exclusive interview on News State UPUK

    Chief Minister Mr.Arvind Kejriwal gave a freewheeling exclusive interview on News State UPUK

    News State Uttar PradeshUttarakhand has been the leader ever since its inception. Within a span of few years News State UPUK has grown into formidable player amongst Top channels in UP & UK. The channel’s ideology is to respect viewer’s intelligence and provide them with ‘news they can use.’ Recently Chief Minister Mr. Arvind Kejriwal gave a freewheeling exclusive interview on News State UPUK and shared his party’s plans and ambitions.
    Talking to our Sr. Anchor Peenaz Tyagi  he said, Delhi's Aam Aadmi Party is now in a mood to climb mountains, Aam Aadmi Party convenor Mr.Arvind Kejriwal has announced to contest all the seats in Uttarakhand assembly. 

    He said that we conducted a survey in Uttarakhand, in which 62 percent people said that we should contest elections in Uttarakhand, while on the issues of the mountain, they said that even today people of the mountain are living in trouble, health services in the mountain are miserable & education is also in a bad shape. Along with this, Mr. Arvind Kejriwal also questioned the political leaders of BJP and Congress in Uttarakhand and said that God left no stone unturned in giving so many things to Devbhoomi, but the leaders left no stone unturned in looting the state, that is why people are fed-up and want an alternative of Congress & BJP, and they have expectations from the Aam Aadmi Party, 
    Mr. Kejriwal said on NEWS STATE UPUK that he will contest elections in Uttarakhand in 2022 as 62 percent of the people in the survey supported Aam Aadmi party & People of Uttarakhand are happy with Delhi Model having high expectations from our Party. Mr. Kejriwal accuses BJP & Congress for looting the state of ''Devbhoomi has to be saved from the clutches of thease leaders'

    Mr. Abhay Ojha, President- Sales & Marketing told us “sponsors are keen in watching the show and we got positive feelers from client and agencies for future sponsorships on News State UPUK”. The show will be aired on Thursday 20th Aug 8:30 PM
     

  • Wavemaker creates ‘Iss Saal har Ghar Pandal’ campaign for Gemini Oil

    Wavemaker creates ‘Iss Saal har Ghar Pandal’ campaign for Gemini Oil

    National, August 20, 2020: To keep the spirits of festivity alive even during these challenging times, Gemini Oil has launched its new campaign ‘Iss Saal har Ghar Pandal’, conceived, designed and produced by Wavemaker Films, the creative production arm of Wavemaker India. 

    The campaign aims at spreading awareness about celebrating Ganesh Chaturthi festival at home along with their loved ones, ensuring the safety norms are in place. 

    ‘Iss Saal har Ghar Pandal’, has been conceptualised in-house including the scripting to production, the entire campaign has been managed by Wavemaker Films. 

    Speaking on this incredible campaign, Karthik Nagarajan, Chief Content Officer, Wavemaker India said, “Ganesh Chaturthi is an indelible part of the Maharashtrian culture and as the pandemic threatens the festivities this year, Gemini wanted to reassure its audience that the real spirit of the festival is safe in our hearts and homes. 

    Conceiving, writing and producing a TVC during the lockdown is an arduous task but the idea was so powerful that we were able to overcome all else”.

    Commenting on the campaign, Subin Sivan, Head of Marketing, Cargill’s Oils, said, “Ganpati is one of the most popular festivals in Maharashtra. As a brand that is rooted in Maharashtrian culture, Gemini has integrated itself with the Ganpati festival over the years. While a lot has changed this year due to the pandemic, we believe the festive cheer and energy during the Ganpati Chaturthi should not change. Our campaign ‘Iss Saal Har Ghar Pandal’ encourages our consumers to celebrate the festival at home keeping the original festive spirit intact”. 

  • COLORS Tamil strengthens its Sunday morning programming with ‘Sinthanaigal Simplified’ featuring Gurudev Sri Sri Ravishankar

    COLORS Tamil strengthens its Sunday morning programming with ‘Sinthanaigal Simplified’ featuring Gurudev Sri Sri Ravishankar

    With the world going through a humanitarian crisis one could never have imagined, a silver lining of hope is all that is required to keep oneself sailing. In an effort to make these tough times slightly easier for its viewers and engage them with new and innovative content, COLORS Tamil presents ‘Sinthanaigal Simplified’, a motivational heart to heart conversation talk show in association with The Art of Living Foundation. Set to go on-air starting 23rd August 2020, every Sunday at 11:00 AM, the program will showcase Global Humanitarian, Gurudev Sri Sri Ravishankar of Art of Living Foundation in candid conversation with Tamil personalities from different walks of life. 

    Speaking about the channel’s first ever talk show, Anup Chandrasekharan, Business Head, COLORS Tamil said, “As a channel, COLORS Tamil has always focused on telling stories that are meaningful and that make a difference. The Art of Living Foundation has been pivotal in helping many individuals find their inner peace and living a happy and stress-free life. We are delighted on this association with the Foundation and more importantly with highly respected Gurudev Sri Sri Ravi Shankarji. We are sure that our viewers will not only enjoy watching COLORS Tamil’s very first and brand new talk show Sinthanaigal Simplified every Sunday morning, but will also find it very enriching that will help them live a more meaningful life.”

    The talk show titled ‘Sinthanaigal Simplified’ featuring spiritual guru Sri Sri Ravi Shankar, aims to reinstall positivity and engage in an honest and thought-provoking conversation about life, relationships, inclusiveness, belonging, family, love, success, health, mental well-being, spirituality, hope and courage in difficult times. Each conversation will provide viewers a peak into the treasured hearts of personalities as they drop their guard and reveal their innermost vulnerabilities. The show is set to provide the audience a sense of awakening as Gurudev talks about living a happy life, with his inimitable sense of humor and poignancy.

    The inaugural episode shall feature Veteran Actor-Director K.Bhagyaraj and Gurudev Sri Sri Ravishankar engage in a fascinating conversation on 23rd August, Sunday at 11:00 AM, only on COLORS Tamil. The 60-minute series will feature different celebrities every Sunday in conversation with the spiritual leader. Some prominent personalities who will feature on the show along with Gurudev Sri Sri Ravishankar are Lakshmi Ramakrishnan, Gautham Menon, Andrea Jeremiah, Aishwarya Rajesh, Rangaraj Pandey and many more.

    Powered by Tamil Matrimony App, tune in to the first episode of COLORS Tamil’s first ever talk show  Sinthanaigal Simplified at 11:00 am every Sunday, starting August 23, 2020 within the comfort of your homes.

    COLORS Tamil is available on all leading cable networks and on all DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).