ITV

Category: Press Release

  • Amrita TV Offers A Rich Repast For Id-Ul-Fitr

    Amrita TV Offers A Rich Repast For Id-Ul-Fitr

    MUMBAI: When the sighting of the shawwal moon marks the end of the month of fasting and millions throng the mosques and masjids to offer prayers, Amrita TV celebrates Id with a series of special shows.

    Al Manar, a Ramadan special show that had been regaling viewers for half-an-hour everyday of the Holy Month with a sweeping coverage of the rich cultural heritage of Malabar, culminates its month long celebrations with a special telecast at 9 am on Friday August 9th ,that gives glimpses of conventional Muslim folk art such as Oppana, Duff Muttu, Qwaalis, Ghazals etc that re-affirms the significance of the most important month in the Islamic calender.

    Nombu Thura at 9.30 am presents a lip-smacking buffet of the traditional delicacies of the magnificent Iftar banquet with which the faithful break their day long fast. Prepared and served piping hot in a prominent Muslim home in Thallesery, it captures the flavor and taste of the exotic dishes of the famed Mappila cuisine of the Malabar coast-of unnakaye, erachi pathiri, kozhi pidi, chicken samosa, kallumekaye nirachathu and so on.

    The high spot of the festive day is a free wheeling conversation 'Chamyangalillathe Chacochan'at 10 am in which the reflective and articulate young icon is caught in a confidential mode, opening his heart out on the high hopes he nurses for his latest outing in Lal Jose's Pullipulikalum Aattinkuttiyum, a rollicking out and out mass entertainer where he dons the role of a modern day Kuttanadan native whose 'get up' is such that he has 'stepped out of Alappuzha but has not quite reached Fort Kochi' ; the perils encountered in the death defying shoot schedule of the film in the heart of flood ravaged Kuttanad; his decade long friendship with Lal Jose who gave him an image make over from dashing pin-up boy to rustic country bumpkin in his 2nd coming in Elsamma enna Aankutty; the indefinable, mysterious chemistry he shares with Biju Menon that has given Mollywood some of its greatest box office hits etc.

    Leading to the lavish Id lunch at noon, is Sneha sangamam at 11.30 am, a sumptuous spread of dance and song jointly hosted by Amrita TV and the Bangalore Kerala Samajam that scoops out the most delectable classic dance medleys choreographed on Mollywood's favourite songs, by Vineeth, Lekshmi Gopalaswmy and group; a treat of recent Malayalam hits by playback stars Afzal, Biju Narayanan, Sweta Mohan, Sreeram and Meghna;skits that have one in stitches from Country Cousins; caricatures from Jayaraj Warrier that hits bull's eye, all of which will have the audience hungering for more.

  • Summit: Dscoop Latex Summit, Shanghai

    Summit: Dscoop Latex Summit, Shanghai

    MUMBAI: Dscoop Latex Summit was hosted in Shanghai as a part of the Annual Shanghai International Ad & Sign Expo which specifically focused on the Sign and Display segment.

    The platform was an opportunity for Regional Print Service Providers (PSP's) to learn about- Brands, Emerging Trends in Consumer and Shoppers Space, Trends of World Wide Print and Decoration market, Perspective and Strategies on Employing Powerful Sign & Display and also how to support this eco- system better in Asia Pacific.

    Mohit Sharma, Associate Vice President, TracyLocke made a presentation and spoke on 'Emerging Shopper Trends which Re-Define the Retail Landscapes'. To summarise his presentation:-
    – How On-Line is impacting the Brick and Mortar Space and new era of Consumerism and Shopper phenomenon are pushing the brands and retailers to the edge. 

    -How Retail is in the middle of flux and living in defining moments.
    – The emergence of new economies and how this new global power equation is shaping the shopper mind space in South West Asia.

    – The challenges Brands, Retailers and Marketers are facing to make the experience and brand more relevant and how the strategic alliances and partnerships are effecting the position of the brand.
    – Co-Creation, Content and Collaboration are the 3 pillars of Retail Engagement and powerful enough to craft new brand stories. 
    – Shoppers and Consumers due to digital transparency are getting more sensitive to Eco Sensitive and thus Eco Friendly solutions are becoming imperative for stakeholders ay every point.
    – Optimization is not only required for business survivals and competitive edge but accountability taken by shoppers and consumers from the brands. The new generation of Brands and Shopper experience will be laid on the cool quotient which is not style but being green and optimal.

    He also showcased a few case studies which brought out the aspect on how to create relevance of brands through using technologies, substrates and products at the Retail Landscapes and creating impactful and powerful experiences

    Commenting on Mohit's session at Summit Martin Carballo, Director & GM, Sign & Display, Asia Pacific & Japan, HP, said, "Influencers like you are indeed needed to drive this industry transformation for the sake of the print service providers' business".

    Commenting on the experience Mohit Sharma, AVP TracyLocke said, "It was an eye opening and fantastic exposure. A must for the Retail Consultants. HP as a market leader has created a platform on which Print Service Providers, HP and other service providers come together on regional level and discuss the "Emerging Trends" in the Industry and in the flux of events "How Maximize on Opportunities.

    Such events provide exposure to various facets of the Industry and gives immense in-depth knowledge of various domains and appraise on the importance of Collaboration. In my various discussions I have made a point that three emerging consumer trends which are impacting and re-defining the retail landscapes and thus creating a flux for the Brands, Marketers and Intermediaries and thus giving rise to new set of opportunities and challenges are – Happiness, Health and Humanity.

    Dscoop Seminars
    These Dscoop seminars which HP supports are part of an ongoing series of educational efforts on the power and impact of innovative digital print.

    (Dscoop (Digital Solutions Cooperative) (global community of graphic arts business owners and technical professionals who use HP Indigo and Scitex equipment) is focused on educating and connecting its members with each other and with HP to improve members' business growth, efficiency and profitability.)

  • India’s first interactive movie channel brings India’s first crowd sourced film!

    India’s first interactive movie channel brings India’s first crowd sourced film!

    MUMBAI: With ‘instant gratification’ being the flavour of this generation, can ‘instant’ movie making be far behind? After causing a buzz in the trade media and agencies with an innovative marketing teaser campaign and a long list of big ticket acquisitions, India’s first interactive movie channel ‘‘&pictures’’ will now venture into previously unexplored territory by going all out to make a movie in just 48 hrs! Impossible you say? Well not if everyone pitches in!

    ‘& pictures’ is all set to create India’s first crowd-sourced film in just a week. From 5th August the channel has invited entries for online users to name the film that they will co-create on the channels micro-site, andpictures.in. Over 7th and 8th August, users can share their storylines and dialogues for the film via Twitter and Facebook. The best ideas will then be aggregated onto the micro-site where users can log in and view how the story is progressing while watching the entries being sent in real time. This unique and one of a kind initiative integrates facebook, twitter and youtube seamlessly.

    Who will have a part in the creation of this movie? While the channel is reaching out to anyone and everyone who has an online account and wishes to contribute to the making of the film, they are particularly reaching out to digital influencers like movie reviewers, Twitterati, film bloggers and Facebook communities of movie aficionados.

    So if you are a movie lover, or think you can write as well as the celebrated script writers of our industry, come join the movement and be a part of India’s first crowd-sourced movie!

  • Discovery Kids celebrates its birthday with children across India

    Discovery Kids celebrates its birthday with children across India

    New Delhi: This August, Discovery Kids celebrates its first anniversary in India and invites all its young viewers to celebrate their birthday together with their favourite characters. Ten lucky children across India have won an exclusive birthday bash organised by Discovery Kids.

    The ten winners were selected from thousands of entries that the channel received for its first birthday contest. Discovery Kids invited children born in the month of August, between the ages of four and eleven years, to send in their details and get a chance to win a birthday bash which will be fully managed by the channel.

    Discovery Kids will organise fun-filled birthday parties in multiple cities including Delhi, Mumbai, Jalandhar, Agra, Lucknow, Bangalore and Madurai. To create an out-of-the-world experience, Discovery Kids will bring along its most popular characters, interactive activities, games and puzzles with a combination of dance and music, to make it a memorable celebration for the kids.

    Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, "The overwhelming response from pan-India to Discovery Kids birthday contest is a testimony of the channel's increasing popularity around the country. We are excited to celebrate Discovery Kids' first birthday with children and build a stronger affinity with our young viewers."

    In its first year, Discovery Kids has offered thrilling experiences, nurtured curiosity and ignited the imagination of millions of children in India. The channel has made a remarkable connect with iconic combination of entertainment and intellectually stimulating content.

  • Vodafone India secures the ‘title sponsorship’ for inaugural Indian badminton league 2013

    Vodafone India secures the ‘title sponsorship’ for inaugural Indian badminton league 2013

    Bangalore: In one of the most anticipated statements of the high-impact Indian Badminton League, it was announced today that Vodafone India, India’s leading telecommunications service providers will be the ‘Title Sponsors’ for Indian Badminton League (IBL) 2013.

    Speaking on the association, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Vodafone has a strong association with sport in India. We see a great initiative in the Indian Badminton League. Badminton is a sport that most Indians associate with and we see this as a paradigm shift in the sports entertainment industry. Vodafone India intends to make the best out of this association.”

    Speaking on the association, Mr Ashish Chadha, CEO, Sporty Solutionz, the ‘Commercial Partner’ for IBL, said, “It’s a matter of pride for Indian Badminton League today that Vodafone India has decided to promote the League and this association will take BAI and Sporty Solutionz’s attempt to promote badminton in India to the next level. With its unparalleled reputation for world-class services and pioneering telecom supremacy, Vodafone India’s support will be a key factor to the success of IBL. Keeping in mind Vodafone India’s past association with sports, it gives us the confidence that they will even guide us with their valuable experience through this foray.”

    Speaking on this occasion, Dr. Akhilesh Das Gupta, Badminton Association of India President & MP said, “We welcome Vodafone to the IBL family. We look forward to a strong and successful association and their presence will add goodwill to the League.”

    The $1-million Indian Badminton League is set to launch on August 14, 2013, with some high-voltage action expected between Krrish Delhi Smashers and Pune Pistons. The 2013 IBL will feature six franchises and will run for 18 days. Each franchise will host a two-day leg and the League will showcase a grand total of 90 matches, providing broadcasters and in-stadia spectators with more than 100 hours of LIVE “family entertainment” on STAR Sports 2 & ESPN. The matches will be held during late afternoon and evening to coincide with prime time television and providing a convenient time for the stadium audience. The LIVE IN-stadia entertainment, combined with high-octane on-court action is expected to further hook viewers onto this new adrenalin packed LIVE family entertainment format attracting a much younger fan base, which also includes women and children.

    The top four franchises in the League will clash in the semi-finals and the winners will meet in the grand final on August 31, which will be played in Mumbai, for the richest prize money tournament in badminton till now.

  • Eid celebration on Indian Idol Junior

    Eid celebration on Indian Idol Junior

    MUMBAI: The upcoming gala episode of Indian Idol Junior will see Eid celebration on the sets with Imran Khan and Sonakshi Sinha as the special guests. The superstars will make an appearance on the show to promote their upcoming film ‘Once upon a time in Mumbai Dobara’.
    Imran Khan and Sonakshi Sinha will be seen in the upcoming ‘Qawali’ theme gala episode. All the contestants will be dressed in signature ‘Qawali’ attire. They will sing some of the best ‘Qawali’ songs and impress one and all. Sonakshi Sinha will be seen in a festive mood and getting ‘Sewai’ for everyone. She will start by feeding it to host Karan Wahi. Then she will go ahead and distribute it amongst the contestants and Mandira. Imran and Sonakshi will also dance on the song from their film and performing Qawali with the contestants.
    Catch the Eid celebration with Imran Khan and Sonakshi Sinha on Indian Idol Junior this Saturday August 10 at 8:30pm only on Sony Entertainment Television.

  • Airtel’s Aapli Boli, Aapla Network campaign rings in Maharashtra

    Airtel’s Aapli Boli, Aapla Network campaign rings in Maharashtra

    MUMBAI: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa says Hello to Maharashtra with a new campaign – “Aapli Boli, Aapla Network”. The new advertisement reiterates Airtel’s commitment to offer seamless network connectivity and enrich lives of its customers.

    The new TVC showcases varied cultural background of different districts in Maharashtra yet connected with one network anywhere, anytime! It highlights the strength of Airtel’s network across the state helping customers to stay connected with their loved ones wherever they go – from Kolapur to Solapur, Nasik to Nagpur , Auranagabad to Pune!

    Mr. Ashok Ganpathy, Hub CEO – Maharashtra, Goa & Gujarat, Bharti Airtel said “Our new campaign, “aapli boli aapla network” reinforces the seamless network experience Airtel provides in the state of Maharashtra- a large state with a rich and diverse culture. The campaign connects the brand with the region through its catchy and inclusive lyrics- bringing in a feeling of togetherness. We believe this campaign will further strengthen our brand in the minds of consumers, whilst they enjoy the superior network experience.”

    Powered by its extensive coverage reach, Airtel has delivered on all network quality benchmarks in Maharashtra as defined by TRAI – for instance Availability of Network, Ease of originating a Call or a Data Session, Voice Clarity and Ability to successfully complete the Calls and Data Sessions.

    Airtel has planned a strong 360- degree campaign spread using TV, outdoor, radio, print (selective) and retail signage’s to support the campaign.

    Created by the media agency Taproot, the campaign complements its earlier brand campaigns ‘Har Friend Zaroori Hai Yaar’ campaign and ‘Jo Tera Hai Woh Mera Hai’ to tap the youth audience.

  • CNBC awaaz’s Peheredaar now in a changed avatar

    CNBC awaaz’s Peheredaar now in a changed avatar

    MUMBAI: In today’s world, consumerism is seasoned in every aspect of modern life. Corporate and brands have to adapt to this new reality where consumer is really the king. CNBC AWAAZ is changing the avatar of their very popular program ‘Pehredaar’, which has over the years given a new impetus to consumer activism.

    Pehredaar to start the new season and will be joined by 3 main regulators of the country who have been entrusted with the responsibility to ensure that consumers should not be taken for a ride. The show will be joined by Competition Commission of India’s Chairman Mr. Ashok Chawala, Telecom Regulatory Authority of India’s Chairman Mr. Rahul Khullar and Reserve Bank of India’s Deputy Governor Mr. K C Chakrabarty.

    The objective is to reach a conclusion about the consumer’s well-being and what more is needed to be done in the country, to ensure a fair play in the crowded marketplace. Pehredaar will set an Agenda for an empowered consumer.

    Commenting on the re-launch, Sanjay Pugalia, Editor-in-chief, CNBC AWAAZ said “A show like Pehredaar has gained widespread acceptance in its very successful existence till date. It is a unique offering in the consumer grievance space. It gives us a great sense of fulfillment and pride to re-launch it in a strong new avatar. Pehredaar now will see the show much sharper, to represent consumer rights better- which is what our country needs with consumer protection and representation going through an identity crisis of sorts.”

    Priyanka Sambhav, Anchor, Pehredaar said “We realized that companies operating here are taking the consumers for a ride. With Pehredaar, we set out to change this imbalance and ensured that consumers’ voice is heard and issues they face get resolved. With the new innings we intend to take Pehredaar to the next level with expanding the reach and making it more effective.”

  • ‘Bhaag Milkha Bhaag’ crosses the Rs. 100 crores mark

    ‘Bhaag Milkha Bhaag’ crosses the Rs. 100 crores mark

    New Delhi, August 6, 2013 – TV18 Broadcast Limited announced today that its film studio, Viacom18 Motion Pictures’ latest release ‘Bhaag Milkha Bhaag’ has crossed the Rs. 100 crores net collection mark at the Domestic Box Office. It is the first Indian ‘Biopic’ to enter this illustrious club. In addition, the movie has clocked Rs. 20 crores plus in the international markets. The ‘Bhaag Milkha Bhaag’ game on the app store has also been a runaway hit.

    Viacom18 Motion Pictures is a division of Viacom18 – TV18’s entertainment Joint Venture with Viacom.

  • NEUTROGENA wins the Best Eye cream award in the Anti Ageing Category At the VOGUE Beauty Awards 2013

    NEUTROGENA wins the Best Eye cream award in the Anti Ageing Category At the VOGUE Beauty Awards 2013

    Mumbai: Neutrogena, the leading global skincare brand was felicitated at the prestigious Vogue Beauty Awards 2013 at the Taj Lands End, Mumbai. In the Anti-Ageing category Neutrogena won the Best Eye cream award for its innovative product Neutrogena Rapid Wrinkle Repair.

    Hosted by Vogue India’s Editor, Priya Tanna and Beauty Editor, Parizaad Khan, the event saw the presence of several celebrities, socialites and heads of eminent beauty brands in the country. The awards were given out across 56 categories this year, including 43 awards related to products ranging from skin care, anti-ageing, make-up, fragrances and hair care. 13 individuals were acknowledged for talent and significant contribution to the beauty industry.

    The panel of judges for Vogue Beauty Awards 2013 comprised industry experts like Adhuna Akhtar, Dr Malavika Kohli, Lisa Haydon, Maria Goretti, Mickey Contractor, Pernia Qureshi, Prerna Goel, Sameera Reddy, Yaami Gautam, Vogue India’s Priya Tanna and Parizaad Khan.

    For more information on the Vogue Beauty Awards log onto http://www.vogue.in/voguebeautyawards and follow twitter updates at #VogueBeautyAwards

    Speaking on the occasion, Priya Tanna, Editor, Vogue India said, “Recognised as the most prestigious beauty awards in the country, Vogue Beauty Awards has set a benchmark in the industry. It has become a trusted guide for our readers to the best beauty products and talent available in India. The annual extravaganza has grown by leaps and bounds this year, with hundreds of newer product entries, a more involved judging process, and new categories added.”

    On winning the Best Eye cream, in the Anti Ageing category, elated Mr. Ganesh Bangalore, General Marketing Manager , Johnson& Johnson, India said, “We are delighted to receive the Best Eye Cream Award for Neutrogena Rapid Wrinkle Repair at the prestigious Vogue Beauty Awards. At Neutrogena we believe that ‘Beauty begins with Healthy skin’ and our product range has always believed in discovering insightful and ingenious solutions that deliver real results.”

    Sonam Kapoor was honoured with ‘Beauty of the Year’; Alia Bhatt for ‘Best Debutant’ while ‘Most Beautiful Man’ was presented to Ranveer Singh and Pallavi Das was awarded as ‘Best Model’. Among other beauty award winners recognised as the best in their field, Namrata Soni received the award for ‘Make-up Artist’, Ity Aggarwal was recognised as ‘Hairstylist’ while ‘Nutritionist’ went to Kinita Kadakia Patel, ‘Fitness Expert’ was given to Yasmin Karachiwala and ‘Hair Colourist’ to Natasha Naegamvala. Dr Chiranjiv Chhabra was honoured as ‘Skin Expert’, Prasad Naik was recognised as ‘Photographer’ and ‘Outstanding Contribution to the Beauty Industry’ was given to Bobbi Brown.

    Vogue Beauty Awards was well attended by Mumbai’s glitterati including Bollywood stars Sonam Kapoor, Ranveer Singh, Alia Bhatt, Yaami Gautam, Dia Mirza, Diana Penty, Kunal Kapoor, Aditi Rao Hydari, Eesha Koppikar, Neha Dhupia and Zarine Khan. Also, seen at the event were models Pallavi Das, Lisa Haydon, Fleur Xavier, Nina Manuel, Evelyn Sharma, Dipannita Sharma, Shibani Dandekar, Sarah-Jane Dias along with well known faces Adhuna Akhtar, Prerna Goel, Pernia Qureshi, Maria Goretti, Tara Sharma Saluja, Tanisha Mukerjee, Sophie Choudry, Queenie Singh, Mini Mathur and Shenaz Treasurywala. Distinguished personalities like Hemant Bakshi, Rohan Vaziralli, Marco Riggio, Satyaki Ghosh and Anil Chopra among others were also seen at the event.