ITV

Category: Press Release

  • 92.7 Big FM 92.7 Rangeen FM Nokia Asha 501’s #Colorisin Campaign (baaki sab chota kar de)

    92.7 Big FM 92.7 Rangeen FM Nokia Asha 501’s #Colorisin Campaign (baaki sab chota kar de)

    Mumbai, August 12: 92.7 BIG FM, India’s No.1 and largest Radio Network went Rangeen, literally, for an entire day on August 7th, as part of its innovation for Nokia Asha 501’s #Colorisin campaign. The campaign saw the re-christening of 92.7 BIG FM to 92.7 Rangeen FM, to promote the latest colorful features of the Nokia handsets. The radio road-block saw execution in multiple local languages across the robust 45 station network of 92.7 BIG FM. Recently executed, the day long spike saw excellent traction amongst consumers, who interacted and engaged with the product on a more personal level through the effective mode of radio.

    With a clear brief from Nokia seeking out-of-the-box and distinctive innovations for its latest campaign, the team got thinking on how they could offer maximum value to the brand, ensuring high engagement with audiences while keeping with the quality of the programming

  • Dell reaches out to 12,000 direct beneficiaries in Uttarakhand via Oxfam India

    Dell reaches out to 12,000 direct beneficiaries in Uttarakhand via Oxfam India

    Bangalore: In response to the severe flash floods in Uttarakhand, Dell India has come forward to strengthen Oxfam India's relief and rehabilitation work in the region with a contribution of USD 220,000. The donation has enabled Oxfam India to reach out to 12,000 affected people, in 2000 households across 25 villages. The relief effort includes providing shelter, water sanitation and hygiene support, emergency food supply and also the initiation of cash for work in the affected areas of Uttarakhand.

    Additionally, Dell employees have made a contribution of USD 27,000, towards the relief effort in Uttarakhand. This contribution was facilitated by a disaster relief program established under Dell Powering the Possible, Dell's umbrella CSR program. Dell is determined to help communities get back on their feet and has demonstrated its commitment by making a matching grant for every contribution made by employees, dollar for dollar.

    Ganesh Lakshminarayanan, President Dell India & Executive Sponsor of Dell Powering the Possible for India said, "At this difficult point in time, our thoughts are with the victims of the flash floods and all those who have been affected by the tragedy. Dell remains committed to supporting relief and rehabilitation efforts in the region through our Powering the Possible program and lending our expertise in any way possible."

    Elaborating on the relief efforts Nisha Agrawal, CEO Oxfam India, said, "Oxfam India is grateful to Dell India and its employees for extending their support at this crucial juncture. Being a focus state for Oxfam India, our work in Uttarakhand goes beyond relief to sustainability and livelihood creation. It is only with the support of corporates like Dell that we can expand our reach and create a larger, more long lasting impact."

  • Registrations open for the 3rd Mumbai Film Mart 2013

    Registrations open for the 3rd Mumbai Film Mart 2013

    Mumbai: Indian cinema, replete with our culture, aspirations and current trends is a craze not only in India but also abroad. Helping Indian films transcend their geographical boundaries and reach out to newer audiences over the last two years is the Mumbai Film Mart (MFM). Held during the Mumbai Film Festival, the MFM is a B2B platform that connects filmmakers, producers, distributors, buyers, sales agents and broadcasters from India and territories across the globe.

    Registrations are open for the 3rdMumbai Film Mart to be held from 18th – 20th October 2013 at the Trident Hotel, Nariman Point, Mumbai. The Mumbai Film Mart has enjoyed the patronage of some of the biggest International Buyers & Sellers, especially from non-traditional markets like Japan, Taiwan, S. Korea, Sweden, France and Brazil with many visiting India for the first time. Growing global interest in Indian films is attracting many more reputed companies to confirm attendance at MFM 2013.

    Booths and SPOTS are available for scheduled meeting spaces with display ability as well as online delegate profiles, pre-scheduled meeting facilities for paid registrants and many networking opportunities.

    One of the many highlights of the Mumbai Film Mart is the successful outcome of meetings held during a maiden visit by the leading distributor in Japan, Nikkatsu Corp., with the record-breaking theatrical release of ‘3 Idiots’ across Japan, grossing over 1 million US dollars with over 90,000 admissions and still being screened. The film collections have surpassed ‘Robot’, so far the most popular Indian film with the Japanese audiences.

    With more than 1200 meetings scheduled during the course of 3 days, the number of interactions facilitated at MFM 2012 was thrice as much as in the first year, with even more fruitful cinematic exchanges expected this year.

    Commenting on the MFM 2013 registration, Mumbai Film Festival Director, Mr. Srinivasan Narayanan said, “Mumbai Film Festival, through its Mumbai Film Mart initiative, is focused on providing a robust networking platform for film professionals from all over the world to
    promote their films and services at all stages – completed films, under-production projects and those in concept stage.”

    Ms. Rashmi Lamba, Manager, Mumbai Film Mart said,” It is our immense pleasure to kick off the registration process for the 3rd MFM, facilitating the coming together of members of the film industry from around the world. We sincerely hope that this year the entries will be greater than before, enabling MFM 2013 to play its part for the continued global spread of Indian cinema.”

  • Star ropes in stars to raise funds for Uttarakhand rehabilitation

    Star ropes in stars to raise funds for Uttarakhand rehabilitation

    MUMBAI: When Star India CEO Uday Shankar watched hundreds of innocent tourists and locals being swept away and buildings being flattened by the rising waters of the Mandakani river in June this year, he was at first horrified by the magnitude of the tragedy and then moved to action. He vowed to himself, that he would put in his best to help in the rebuilding efforts in the affected areas. He made a call to the two Bhatts of Bollywood- Mahesh and Mukesh and sought their support in putting together a fund-raising initiative which would involve the film and television fraternity.
    This is an opportunity for the entire Hindi film industry to stand by people who have showered them with unconditional love, says Star’s Uday Shankar
    He also connected with Wizcraft’s Sabbas Joseph, asking him to pitch in this with his mite. And he deputed Star India senior VP marketing Yogesh Manwani to go down to Uttarakhand to study and assess the situation and gauge the funds required to rehabilitate the afflicted areas with major NGOs working there.
    Come 15 August 2013, and Uday’s initiative will see the light of day at the National Sports Club of India (NSCI)’s spanking new stadium in Central Mumbai. On stage will be the biggest names from Bollywood, the Bachchan family – it’s quite likely that the Bachchan bahu Aishwarya will get on stage after a long hiatus, Salman Khan, Madhuri Dixit, AR Rahman, Lata Mangeshkar, Ayushmann Khurana, Akshay Kumar, Pritam, Shankar Ehsaan Loy, Ajay Devgn, Kajol and Prasoon Joshi, among many others.
    The event titled Saath Hain Hum Uttarakhand will be telecast live on a clutch of channels of the Star India network – Life OK, Star Plus, Star Jalsa, Star World, Star Utsav, Star Movies, Star Gold, Star Pravah, Movies OK, Channel V and Star Plus.
    So what’s so great about doing another multi-starrer event with film and TV performers? Have we not seen many of them and felt like going ho-hum? The difference this time is that this one has very noble intentions. Every paisa that Star India earns courtesy ad revenues and sponsorship during the telecast will be donated to NGOs working in the Uttarakhand. The telecast is slated to run for seven hours from 12 noon to 7pm. Estimates are that Star is likely to give away Rs 20-30 crore which it will rake in courtesy the telecast.
    The biggest names from Bollywood have been roped in for the event titled Saath Hain Hum Uttarakhand
    Amitabh will lend his mesmerising voice to recite couplets from Prasoon’s magical poetry that’ll be set to Shankar-Ehsaan-Loy’s music. The enthralling musical act will weave Prasoon’s event anthem – Mera Desh- into an enchanting song performance by acclaimed classical singer Shankar Mahadevan and a spellbinding poetic rendition by Amitabh. At the time of writing, several other stars like Rani Mukerji and Karan Johar were also approached.
    Says Star India CEO Uday Shankar, “Mera Desh is an invocation by India’s most revered artists with a simple and clear message to fellow citizens — to look at tragedy squarely in the eye and overcome it by joining hands. Star India is humbled to receive support from Hindi cinema’s biggest icons.”
    “The noble initiative is an opportunity for the entire Hindi film industry to stand by the very people who have showered us with unconditional love and have made us who we are,” says Bachchan. “We have come together to ease the pain of fellow men who suffered the agonising pain that this unprecedented calamity brought with itself.”
    All the anchors and stars will be urging audiences at home to open their wallets and donate funds for Uttarakhand
    This apart, anchors will be rotated every hour. Among some of the names from the TV industry which are being talked about include: Deepika Singh (Sandhya), Anas Rashid (Sooraj), Karan Mehra (Naitik), Mahadev fame Mohit Raina and Pooja Bose. “The show will be loaded with entertainment,” says a source close to the production. Wizcraft has had the experience of raising funds through greenathons and long-format events. But they have left the fund-raising to Star which is setting up payment gateways online. All the anchors and stars will be urging audiences at home to open their wallets and donate funds for Uttarakhand.”
    The main choreographer for the event is Sanjay Shetty who has become the darling of most live event organisers in recent times. The creative inputs will come courtesy Star India senior vice president programming Anil Jha. Wizcraft TV head Namit Sharma is the creative head and Asim Sen has been roped in as the TV director, Anurag Dingra will be the director of photography, while sets are being done by designer Varshai Desai. Wizcraft sound firm Performance Audio has been signed on for the sound while Atul Sonpal is responsible for the lights design with the help of lights from SFX and Ulhas will look after lights. Tech gear, cameras are being supplied by Real Impact.
    Technical and production crew disclosed that they were either working free of cost or at concessional rates for the event. “We are doing it for a cause,” says one of them. “Star has been reaching out to all who have been working with it on shows in the past to come in at really discounted rates.”
    Star India has emerged as one of the front runners on the corporate social responsibility (CSR) front amongst media firms ever since Shankar took over as CEO four years ago. This initiative should take the network even further still.

  • DB Corp Expands Maharashtra Presence Launches 7th Edition of Dainik Divya Marathi from Amravati

    DB Corp Expands Maharashtra Presence Launches 7th Edition of Dainik Divya Marathi from Amravati

    Mumbai, August 12, 2013: DB Corp Limited (DBCL), India's largest print media company today announced the launch of its 7th edition of Dainik Divya Marathi from Amravati. With this launch the Company has expanded its presence into 7 cities in Maharashtra, with 7 editions in the region and 66 editions across India. In keeping with the Company's new market launch trend, in Amravati, Divya Marathi was introduced amidst great jubilation and emerged as the most popular newspaper in the city from the first day of its launch. In its new region Divya Marathi was greeted with the same anticipation and excitement as when introduced earlier in Aurangabad, Nashik, Jalgaon, Ahmednagar, Solapur and Akola.

    Commenting on the successful launch at Amravati, Mr. Sudhir Agarwal, Managing Director, DB Corp Limited said, "Another milestone has been created as we expand our presence in the state of Maharashtra with our 7th edition of Divya Marathi. In line with our launch strategy which we adapted to the Amravati market, we focussed on expanding the readership base in the region which is significantly under penetrated.

    Amravati is the second largest city of the Vidarbha region after Nagpur and over time has emerged as the second most prominent education centre of Maharashtra after Pune. Although the launch planning was similar to that of other regions, our booking strategy did not only focus on self – generated responses but also targeted the Vidharba region and areas around Amravati. The region has a high literacy rate of over 93% and a rapidly developing workforce supported by a growing and active business environment comprising large markets and retail formats, factories, hospitals, educations institutes, banks, telecom providers and is a business centre to some of India's most reputed companies. Our study of Amravati reveals a significant potential for DBCL to participate in as a growth partner and play a dynamic role to propel Amravati's socio-economic progress."

    DBCL's Amravati launch has once again revalidated the company's execution capabilities. The launch was conducted in 3 broad phases beginning with initial introductory branding through seeking views and feedback, crystallisation of feedback to develop and design product and finally explore pricing and placing strategies of the product in the market. Corresponding to these phases, respective teams were mobilised to form the survey teams, visibility teams and the final

    implementation teams that were vigorously trained in communication skills, presentation skills, direct marketing skills, sales techniques and personality grooming.

  • DSK Hyosung Super Bikes Rides into Kolhapur

    DSK Hyosung Super Bikes Rides into Kolhapur

    Kolhapur: There is good news in store for bike enthusiast in Kolhapur as DSK Hyosung Motors today announced the launch of their new company owned showroom in Kolhapur. The launch of this showroom marks the launch of 27th Showroom for DSK Hyosung in the country and 4th in Maharashtra, making it the brand with the widest network of Super Bike showrooms which has further enhanced DSK Hyosung’s reach on the Indian super biking Map.

    During the launch, Shirish Kulkarni, Chairman, DSK Motowheels Pvt Ltd said “It gives us immense pleasure to enter this highly lucrative market of Kolhapur and DSK Hyosung is delighted to announce the opening of our showroom for the world class products for the Superbike enthusiast in Kolhapur.”

    Mr. Kulkarni further added, “It is an exciting opportunity for us as DSK Hyosung symbolizes dynamic forward moving people and is among the most coveted premium brands in India. DSK Hyosung firmly believes and is committed to offer Super Bikes of high quality to bike aficionados at affordable price. We are confident that our products and after sales services in Kolhapur will take the super bike experience to the next level.” 

    The showroom will showcase the entire gamut of DSK Hyosung Super Bikes: Aquila Pro (650 CC sports cruiser), GT 250 R (250 CC sports bike), New GT650R (650cc Sports bike), ST 7 (700 cc Cruiser bike) & GT 650 N (650cc Naked sports bike).

    The super bikes would be available for the bike lovers in the city at an attractive prices of Rs.2,76,000 for GT250R, Rs.3,96,000 for GT650N, Rs.4,90,000 for GT650R, Rs.5,38,000 for Aquila Pro and Rs.6,12,000 for ST7 (all ex-showroom price). 

    For the record DSK Hyosung has a strong presence in the tier I & II markets like Delhi, Mumbai, Chennai, Jaipur & Pune the brand also has a remarkable presence in cities like Raipur, Nagpur, Indore and Guwahati.

    DSK Motowheels also offers unique 24*7 emergency services. Customers would be offered 24*7 on call breakdown service, onsite emergency repairs, battery jumpstart, Fuel delivery, lost key support, transfer/towing of vehicle and taxi drop facility.

    DSK Hyosung Superbikes showroom strategically located at 343, E Ward opposite Railway Station Bus stop, Station road, Kolhapur.Maharashtra.416001. This company owned ultra-modern showroom is integrated with all after-sales services to the customer. All operations related to sales are efficiently covered from the space, which ensures comfort to the customer at the point of sales.

  • Never-Ending Movie generates more than a million impressions!!

    Never-Ending Movie generates more than a million impressions!!

    MUMBAI:Whoever said ‘Too many cooks spoil the broth’ would never have thought that India’s first interactive movie channel ‘&pictures’ would take that quote and turn it around. In just two days of the digital film going live, the country’s first crowd-sourced film has already sent the digital audiences into a frenzy, engaging around 15,000 users! Of these more than 30% of them have accessed the film through their mobile phones. The specially created Twitter hashtag #GiveMovieNamesWithAnd trended organically on the very first day of the never ending film going live in cyberspace.

    With the vibrant campaign page andpictures.in bringing in the most traffic, engagement levels are phenomenal with users who access it from desktops staying on the microsite for 5+ minutes, mobile net users staying on the site for 4.2+ minutes and page views reaching over 4 views per person. Though users have the option to participate through Twitter and Facebook, there is maximum fun on the campaign micro site which has led to exceptionally high stay time per user.

    Debashish Ghosh, Chief Knowledge Officer – EsselGroup, Technology and Digital Strategy while talking about the high user engagement on ‘the never &ing movie’ says “All innovative campaigns do well for obvious reasons. But this one has really surpassed even my expectations. Counting all social shares, mentions, tweets etc, exposure for the Brand ‘&Pictures’ as a result of the ‘never &ing movie campaign’, has gone to several hundreds of thousands, possibly crossed million. All of this essentially drives home the point that the initiative is perhaps tending to become one of the better case studies of Ideation Led Digital initiatives in India and perhaps even the world. The fact that there is almost 50% mobile engagement proves that people are constantly following the campaign and engaging at will. This is PURELY because of the power of the idea and digital execution. “

    He further added, “The compelling part of the idea is that it hands control to consumers … and consumers love it! Especially when brands recognize that consumers are cognitive and intelligent in their approach. In my opinion – that’s what made consumers align so easily with the concept. They felt ONE with it and a part of it. And most importantly – it is a TOTALLY FUN experience which is yet serious and non-frivolous. It lends a sense of fulfillment to consumers in co-creating that ultimate ‘Junta Scripted’ movie. This innovative idea is in sync with the brand ethos and helps showcase &pictures as being significantly different from all existing movie channels. The results have proven that we were right in our choice – so far – and the participation by consumers have been phenomenal.“

    Talking about the phenomenally high response to the digital film, Mr. Akash Chawla, Marketing –Head, National Channels, ZEEL, says “The digital film has been extremely successful in reaching out to the right kind of audiences and creating a huge buzz for ‘&pictures’ as a brand. As a movie channel, it has been the perfect medium to engage users with the brand through the creation of a film that is ‘for the people and by the people’. We have urged users to get their creative juices flowing and there have been over 2200 responses for the script and dialogues with thousands liking and following dialogues through the day.”

    “Our data on the campaign has shown us that we have gained a large group of loyal followers who have been following the progress of the film from the stage of inception. These users follow the campaign as they leave their places of study and work leading to a huge spike in traffic between 7-11 PM. Though digital trends in the past show that people have been averse to the idea of signing up, it is encouraging to see that they haven’t resisted the process or let it stop them from participating in the campaign.”

    Join us as we premiere the film that YOU made possible! The film premieres on Monday, August 12 on andpictures.in. Stay tuned!

  • Coke Studio@MTV Season 3 Celebrates Eid with ‘Bismillah’

    Coke Studio@MTV Season 3 Celebrates Eid with ‘Bismillah’

    MUMBAI:On the festive occasion of Eid, Coke Studio@MTV presents a true gem from Salim-Sulaiman, Bismillah. A beautiful composition by the talented duo Salim-Sulaiman, whose unique take on Indian Sufi makes their music stand out amongst the rest, this song is sure to transport the viewers and listeners to a world full of sanctity.

    Bismillah, which is a part of Coke Studio@MTV Season 3, is a collaboration between the collossal vocals of Kailash Kher and the spiritual voice of the qawwal, Munawar Masoom Khan. This special track is a back-to-roots style, Sufi-influenced composition that brings alive the spirit of Eid. The new season of Coke Studio@MTV premieres on August 17, 2013, every Saturday, at 8pm only on MTV.

    The lyrics of the song 
    Harqaton ka peghaam mile
    Kehne se la illah illalah
    Rehmato'n ka salaam mile
    Bas kehne se Bismillah…
    Bismillah Bismillah Bismillah 
    Bismillah…
    Tere naam se shuru ho
    Tere naam se khatam lillah
    Bismillah Bismillah Bismillah 
    Bismillah…
    Mushqile aasaan hui, Saari aafat tal gayi 
    Oh Allah O Allah… Allah
    Nemate naazil hui marti khwahish pal gayi

  • Simmtronics launches XPAD MINI – A device that can delineate the technology!

    Simmtronics launches XPAD MINI – A device that can delineate the technology!

    New Delhi, August 8th, 2013: After the successful launches of "XPAD-XQ1" and "XPAD X-722", Simmtronics Semiconductors Ltd. has now launched XPAD Mini in India. An innovatively designed, power packed full-featured device with a superior Quad Core processer is available at a cost effective price point of Rs. 9, 999/- only.The sleek & stylish multi-tasking tablet is for greater convenience.

    The tablet runs on Latest Android 4.2.2 Jelly Beanand is powered by Quad-Core 1.0 GHz (4 core @ 1Ghz)processor.The light weight Xpad Mini has a 7.85inch IPS display screen which plays full HD videos of resolution 1920 * 1080 .This Made in India sleek and stylish device is very easy to hold.

    It is equipped with 2 MP secondary camera and 5 MP primary camera and also with Video support of HDMI Ver 1.4 Output along with great audio quality too. Through HDMI support, one can share photos and videos on a TV or computer monitor. With, all the well equipped features; it is supplemented with Convertible touch screen and also have an integrated soft keyboard that can be hidden by a swivel or slide; as well as in which one can run mails, check PPT, listen to songs and open Spread Sheets all at once.

    Mr, Indrajit Sabharwal, Managing Director, Simmtronics reiterated, "We are very enthralled with the introduction of this new tablet, which is especially designed for corporates. The newly launched intricately designed XPAD Mini, with a 3G support is a smarter adaptation of other designed technical models containing Business Suite.This customized tab is designed for corporates and is enriched with a quad-core processor."

    "I am sure, this device will enrich user's experience with its great technology& features", added Mr. Sabharwal.

    The sleek and handy device is available in all leading stores nationally along with e-commerce portal Snapdeal.
    The key features & Specifications of XPAD Mini are:
    " 7.85" IPS panel Screen with Capacitive Touch Panel
    " 3G Support, USB Dongle
    " 5MP rear camera with 2MP front camera
    " Dimension – 8.0* 134*200mm
    " 3 axle load sensors with automatic four directions display.
    " Battery 3.7V/4000Mah, Li-ion Polymer
    " 3D-G SENSOR
    " Memory – Internal NAND Flash 8GB with 32GB external
    " RAM 1GB DDR3
    " Messaging – Email, Push Email, IM
    " Image Formats -JPG, JPEG, BMP, PNG
    " Apps – Web Browser, Super-HD Player, Music, Calculator, Email, Gmail, Calender, Play Store, Clock, Youtube, Camera, PDF File viewer, Documents To Go, Sound Recorder, Skype, Gtalk, Latitude, Maps, Messaging, People, Phone, one browser, Stick cricket, Bigflix, 3D 
    Gallery.

  • Horlicks Nutribic invites consumers to unveil new TVC

    Horlicks Nutribic invites consumers to unveil new TVC

    New Delhi: Horlicks Nutribic- one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking an interesting route to engage with consumers online. As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC.The contest, live on the brand'sFacebook pagesince August 5, 2013, posts several clues about the new TVCthat will help users guess the story line of the new TVC.This contest ends on August 8, 2013, post which the new TVC would be unveiled.

    Post the TVC launch, the second phase of the contest invites consumers to interact with the TVC in an exciting way, for a chance to grab multiple prizes.

    Commenting on the new campaign,Mr.Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India said, "Horlicks Nutribic is arange of Digestive biscuits targeted atworking people who spend long hours and often lack the right snack options at work.This particular consumer group spends a lot of their surfing for information and entertainment online. This campaign, along with the contest, will surely engage our consumers and drive participation in unveiling our new television campaign."

    For details, please visit: https://www.facebook.com/HorlicksNutribic