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Category: Press Release

  • Kyoorius Awards Recognizes the Best in Design in India Announces winners for exceptional work in Design & Communication

    Kyoorius Awards Recognizes the Best in Design in India Announces winners for exceptional work in Design & Communication

    MUMBAI: Kicking off the first edition of Kyoorius Awards, winners for various categories in Design and Communication were announced today, at the 9th annual Kyoorius Designyatra in Goa. These awards were held in partnership with D&AD and the International Advertising Association (India Chapter) and sponsored by ZEE.

    Spanning over nine categories including print, packaging, digital, retail and design for good, Kyoorius Awards recognized the frontrunners in each of these streams. Over two very hectic days in Delhi, the judges held intense discussions to pick out the nominees and then the winners. These winners were chosen by an esteemed jury comprising of Elsie Nanji, Gabor Schreier, Jeremy Leslie, Simon Sankarayya, Tanya Singh Khosla, Ton Van Bragt and jury manager, Donal Keenan.

    Based on real briefs by real clients, a special section of the awards was dedicated to the works of students as well. Five groups of students were chosen as the winners based on his work across the six categories. The winning student entries earned them a cash prize of INR 50,000/-, one free student pass to the 2014 Kyoorius Designyatra, a Wacom Bamboo tablet along with being featured in the annual awards showcase book.
    Below are the details on the winners of the Kyoorius Awards:
    At a Glance:

     
    Winners of the Blue Elephant:
    CATEGORY NO AND NAME
    AWARD TITLE
    AGENCY NAME
    PROJECT NAME

     
    CATEGORY – 1 – IDENTITY
    Branding a Birthing Center
    NH1 Design Pvt. Ltd.
    Birthplace Healthcare Pvt. Ltd.
     
     
    CATEGORY – 2 – PACKAGING
    Good Paper Project
    Leo Burnett Mumbai
    Fresno & Bakersfield India Ltd.

     
    “Stories from Channapatna”
    Locopoco Design Studio (Entrant: Varnam)
    Varnam
     

    CATEGORY – 3 – COMMUNICATION
    Save Calligraphy
    O&M, New Delhi
    Qalamkari Creative Calligraphy Trust

    Getty Images Poster
    Leo Burnett Mumbai
    Getty Images

    Chaplin Chapters
    BBH India
    Movies Now

    Ish Watch
    Alok Nanda & Company
    Filte
     
     
    CATEGORY – 5 – SPACE
    Temple Pavilion Installation
    Abin Design Studio
    Kishor Sangha Community
     
     
    CATEGORY – 6 – BOOKS
    “Dekho : Conversations on Design in India”
    Codesign Brand Consultants Pvt. Ltd.
    Codesign Brand Consultants Pvt. Ltd.
     

    Gobble you Up!
    Minus9 Design
    Tara Books
     

    I Take this Train Too
    Alok Nanda & Company
    Filter Press

     
    CATEGORY – 8 – CRAFT
    “Stories from Channapatna”
    Locopoco Design Studio
    Varnam
     
    I Take this Train Too
    Alok Nanda & Company
    Filter Press
     
    Recycled Mechanics
    Umbrella Design
    Bennett, Coleman & Co. Ltd.

     
    CATEGORY – 9 – GOOD
    Save Calligraphy
    O&M, New Delhi
    Qalamkari Creative Calligraphy Trust
     

    Help Desk
    DDB Mudra Group
    Aarambh
     

    Hot Wheels Key Chain
    O&M, Mumbai
    Mattel Toys (India)
     

    Good Paper Project
    Leo Burnett
    Fresno & Bakersfield India Ltd.

    Winners of the Black Elephant:
    BEST OF SHOW
    AWARD TITLE
    AGENCY NAME
    PROJECT NAME
     

    Temple Pavilion Installation
    Abin Design Studio
    Kishor Sangha Community
     

    “Dekho : Conversations on Design in India”
    Codesign Brand Consultants Pvt. Ltd.
    Codesign Brand Consultants Pvt. Ltd.
    Winners of the Red Elephant:

     
    On the awards night, Rajesh Kejriwal, Founder CEO, Kyoorius said, “We had conceptualized this with the aim of being able to recognise exceptional work in the design industry. It was exhilarating to witness Kyoorius Awards take shape, thanks to our esteemed partners D&AD, IAA (India Chapter) and our sponsors ZEE, who came on board to support this initiative.”
    The D&AD Yellow Pencil is recognised world over as the most prestigious amongst
    creative awards. Tim Lindsay, CEO of D&AD said, “With past experience in the arena of awarding excellent work in the creative stream, we were privileged to support Kyoorius’ efforts in the design industry. Kyoorius Awards were conducted at par with international standards and the delegates and industry peers received an opportunity to view some excellent work done by the winners.”

    Kaushik Roy, Immediate Past President — IAA India Chapter said, “With the unprecedented response for the first instalment of Kyoorius awards, we are certain that there is a long association in store between Kyoorius, D&AD and IAA- India Chapter. Together, we have the vision to realize the power of design and it is crucial that we support and award the best creative minds in India.”

  • Westland Ltd Launched Award Winning Michelin Starred Chef Vikas Khanna’s Book “Savour Mumbai”

    Westland Ltd Launched Award Winning Michelin Starred Chef Vikas Khanna’s Book “Savour Mumbai”

    MUMBAI: Host of the immensely popular MasterChef India programme, Chef Vikas Khanna’s latest book “Savour Mumbai- A Culinary Journey Through India’s Melting Pot”, published by Westland Ltd was launched today at Landmark bookstore.

    Michelin star Chef Vikas Khanna was in conversation with Farazana Contractor – Publisher and Editor UpperCrust India and Chef Michael Swamy – one of the most popular Food Stylist & Food Photographer on the Role of Modern Day Chefs in new age of Food Media and Publishing.

    With his book “Savour Mumbai- A Culinary Journey Through India’s Melting Pot” Chef Vikas Khanna walks though the streets of Mumbai, reliving the past and embracing the new, takes you through food pilgrimage of India Melting pot. The diverse cultural and culinary identities that have been the hallmark of our very own ‘ Aamchi Mumbai’

    Vikas Khanna’s culinary journey started in Amritsar, but the city of Mumbai has also played an important role in his evolution as an arbiter of dining taste. This book is his tribute to Mumbai, which lays on the table a smorgasbord of delicious food options: Maharashtrian, Parsi, Gujarati, Konkan, street food and so much more. Food that is as multi-flavoured as the city itself. In the year that Khanna lived in the city, working at The Leela Kempinski, he explored and experienced all these cuisines. As he says, it was a period that would benefit him in the kitchen in the years to come. In Savour Mumbai, he visits some of his favourite restaurants and eateries, selects their signature dishes, helpfully modifying and adapting their recipes into a form that will be a boon to the home cook.
    Categorized under the Genre of Cooking with an Original Release Type, it is priced at Rs 895. It features a Binding Paperback. Imprinted by Westland Ltd it runs with a Page Extent of 332 pp.

  • Fashion Frenzy at The Dressing Room!

    Fashion Frenzy at The Dressing Room!

    MUMBAI: Celebrating an eclectic mix of the best in contemporary pr?t and couture, Indian bridal wear, jewellery, designer home ware, furniture and gourmet food, The Dressing Room was the perfect boudoir for any fashionista. Organizers Shilpi Jatia and Rituu Bagrodia, celebrated the 10th edition of The Dressing Room, featuring creations by over 55 designers- both established and emerging. Present at the occasion Neeta Lulla, Tisca Chopra, Nishka Lulla, Masaba Gupta, Suhani Pittie, Sonali Mangsingka, Aarti Vijay Gupta and many more.

    The one day glamorous exhibition took place at the newly opened Mansion at Four Seasons Hotel, Mumbai in an artistic and innovative format. This intimate sanctuary gave Mumbai’s fashionistas an opportunity to explore the latest from the trendsetters in India and abroad for the upcoming festive season. The Dressing Room offered complimentary stylist guided tours with expert personal stylists exclusively by StyleCracker- headed by celebrity stylist Archana Walavalkar.

    Season after season, The Dressing Room intends to bring designers closer to the discerning fashion-forward buyers in the city. This year featured collections from celebrated designers- Indian by Manish Arora, Rohit Bal, Krishna Mehta, Neeta Lulla, Nishka Lulla, Masaba Gupta, AM:PM, Nikki Mahajan, Pallavi Jaipur, Poonam Bhagat (Taika), Sonali Mansingka, Suhani Pittie and Alpana Gujral. Next month, The Dressing Room is all set to have its Delhi exhibition on 12th and 13th September, 2013 at The Welcome Hotel Sheraton, Saket.

    Other designers, jewelers and brands include Arti Talwar, Mayoho, Ravage, Studio Peticoat, Lajjoo Chothani, Sejal Kanoi, Karishma Jamwal, Moksh, Gracee by Srinidhi and Pramilla Bajoria, Angaaraa, Divya Bhasin, Malleka Jewels, Diamantina, Green Apple, Crimzon, Outhouse, Peppermint Diva, Oasis, Shorsharaba and many more!

  • Make way for Superstar Weekends this September on zoOm!

    Make way for Superstar Weekends this September on zoOm!

    MUMBAI: zoOm, India’s No. 1 Bollywood channel has always been your one stop destination for anything and everything Bollywood! This September zoOm is celebrating its 9th anniversary and the channel is giving Bollywood fans a truly star-studded experience! So gear up for Glam up presents Superstar Weekends powered by Levis all through the month! Set a date with the most desirable Bollywood stars and get to know them like never before as zoOm lines up day-long specials on every Saturday & Sunday through the month.

    As zoOm celebrates its anniversary, Bollywood enthusiasts can expect nothing less than a blockbuster programming that encapsulates top notch interviews, special features, music and the biggest scoops featuring the most iconic Bollywood stars!! From Imran Khan being slapped innumerous times by women, to the women he fancies in B-town; from Sonam Kapoor being a wild child, to getting to know her secret crush, zoOm will reveal the most intimate starry secrets on Nau-tanki.  From John’s brawl with Akshay Kumar to his dig at Salman & Saif playing RAW Agents, witness the drama unfold every weekend at 8pm.

    Did you know that John loves playing practical jokes or that Ajay Devgn has an unseen and untold naughty side? Don’t miss these stars getting candid about their Bollywood journey every weekend at 9pm! Whether it is John’s idea of religion or his fitness mantra, catch the stars disclose everything on Encounter with Omar.
    Sit back and enjoy the zoOmbastic songs of your favourite Bollywood star played back-to-back on Superstar Songs at 9:30pm. Feel like expressing your love for your favourite Bollywood star? Dedicate  a song to them on zoOm’s Your Likes or learn their personal favourites as they dedicate songs for zoOm’s anniversary on zoOmit!

    That’s not all! With a promise to get you closer to your cherished icon zoOm is giving its viewers an opportunity of a lifetime with zoOmelicious Birthday – say it the zoOm way contest! Viewers simply need to record their heartfelt birthday wishes for zoOm in a unique, whacky andaaz and upload it on www.zoomtv.in. 9 winners will win fabulous zoOm gift hampers and the ultimate super cool dramebaaz and the zoOm enthusiast who uploads the most innovative birthday greeting will win an opportunity to meet their favourite Bollywood star in person! Now fans can not only see their cherished star on the screen but see them in reality as well!

    With John Abraham, Ajay Devgn, Imran Khan, Sonam Kapoor and many more topping the list in Superstar Weekends, September just got far more exciting! This is one line-up you won’t want to miss!
    Get ready to celebrate a spectacular anniversary with Superstar Weekends all through the month!

  • Travel service suppliers and traveleres benefiting at www.notseenworld.com

    Travel service suppliers and traveleres benefiting at www.notseenworld.com

    MUMBAI:Travel social network www.notseenworld.com is benefiting registered Travel Service Suppliers by connecting with Individual Travellers and Travel Suppliers from across the world!
    Travel Social networking site www.notseenworld.com in its first month of going live has attracted Travel Service Suppliers from across the globe. The site gives a free platform that works as an interface between Travel Service Suppliers and Individual Travellers. Anyone can scan the offers and attractions with pricing and booking options of every Travel Service Supplier to decide their travel plans with best travel deals.

     

    The site works as a B2B and B2C platform, where Travel service suppliers can be friends with each other, like each other and sell packages as a unit. Travel service Suppliers from USA, Algeria, Mexico, Egypt, India, Madagascar, Kenya, Namibia, Thailand, Ecuador, Nepal, Pakistan, Philippines, Ireland, Portugal, Jordan, Turkey, Bahrain, Canada, Kuwait, South Africa and many other countries have so far registered across more than 20 categories, got their own micro website, and been promoting their travel services. The categories are Airlines, Theme Parks/Safaris/Attractions, Bed & Breakfast Houses, Bus/Taxi/Limousine Operators, Camp/Outdoor Facility Operators, Currency Exchange, Vehicle Rental Companies/Airport Specialty, Travel Technology Provider, Convention & Visitors Bureaus, Cruise Lines, Ferries, Hotels/Resorts/Casinos, National Tourism Offices, Passenger Rails, Restaurants/Pubs, Tour Operators, Travel Agents, Travel Media, Travel Insurance, Travel Training Institutes, Supplier/Rental of Travel goods and services and Others.

     

    And the best part is, IT IS FREE to register at www.notseenworld.com!
    www.notseenworld.co has also got many Individual Travelers registered with it. These Individual travellers from many countries have got their own profile page and been sharing their travel stories, while scanning and interacting with various listed service suppliers to decide their holidays.

     

    So, how does an Individual traveller benefit here?
    www.notseenworld.com, being a social networking site, has the usual social networking tools. But the site facilitates you with much more than any quality social networking site’s offerings. Beyond the usual Wall, Pictures, Videos, Maps, Contacts, Friends, Groups and Events,
    Here you get ‘self customised’ features to access service providors’ promotions and services along with seasonal packages and facilities that no other social networking site provides you with. It also gives you an opportunity to directly connect and interact with the travel service providers for quality services from across the globe.

     

    And these features can be accessed as and when you want. You can directly seek the features and facilities from any travel service provider who is registered with Notseen World, through innovative search, private chat and messages features. And you choose and utilises their services, you will have an option of to write your sharable quality reviews.

    www.notseenworld.com is founded by Shreedatt Dash and Soumitra Dey, and they feel over time, the site is going to be a bible for ‘self planning tourists’.

     

    If you are a Travel Service Supplier, or just an individual Travel enthusiast, REGISTER NOW FREE, to either BUY or SELL Holiday Plans.

  • Milwawuke is ready to rocky!

    Milwawuke is ready to rocky!

    MILWAUKEE: Sound checks are under way…the parade route is set…and the beverages are on ice. Everything’s ready for America’s biggest party of the year – the Harley-Davidson 110th Anniversary celebration in Milwaukee over Labor Day Weekend.

    The Milwaukee party is the culmination of a year-long, global celebration that has rocked 11 countries on six different continents, where Harley-Davidson has celebrated with fans united by a common bond and shared passion for freedom, self-expression and adventure. In the past year, Harley-Davidson employees, dealers and riders have shared thousands of amazing experiences, including a ride through the Tibetan Plateau in China, a parade along the beaches of Sao Paulo and even a Papal blessing.

    “It’s been an amazing ride around the world for our 110th. And, now we’re bringing the party home,” said Harley-Davidson Senior Vice President and Chief Marketing Officer Mark-Hans Richer. “What better way to cap off this year-long adventure than by hosting the biggest party in America over Labor Day weekend, right here in our hometown with thousands of our family and friends? It’s going to be epic”.

    Milwaukee residents have always been cordial hosts for Harley-Davidson enthusiasts who make the journey to the City of Festivals from around the world. One Anniversary tradition is the welcoming home of thousands of riders by Milwaukee area residents who stand on the city’s highway overpasses with homemade welcome signs as riders arrive in Milwaukee.

    Starting today, fans can pick up free Harley-Davidson Welcome Home banners at the Harley-Davidson Museum and at local Harley-Davidson dealerships including Hal’s Harley-Davidson, House of Harley-Davidson, Milwaukee Harley-Davidson and Suburban Motors Harley-Davidson. The best time to catch riders as they roar into town is Thursday, Aug. 29 from 9 a.m. to 1 p.m.

    Fans can instantly connect to all of the 110th Anniversary action by downloading the official event mobile app, available for free at http://110.harley-davidson.com/en_US/events/milwaukee2013. The fully featured and jam-packed app is the official roadmap to all the fun, including a full event schedule, maps and artists section with details on all 60-plus bands performing at the Summerfest Grounds and Marcus Amphitheater. The app also includes a social media section where fans can see what others are capturing and saying about the event through photos and video.

    More ways to join the party
    Cheer on the HOGS: The 110th Anniversary parade will begin at Miller Park at 10 a.m. and travel east on Wisconsin Avenue before ending at the Summerfest Grounds. A special pass is required to ride in the parade, but fans are invited to line Wisconsin Avenue to cheer on the riders.

    Get in on the Action at the Octagon: Area residents and visitors can witness one of the hardest-hitting live fights of the year – the UFC® 164 Harley-Davidson Hometown Throwdown at the BMO Harris Bradley Center on Saturday evening, Aug. 31. The action-packed card will feature more than 10 bouts, including a UFC Lightweight Championship challenge between the current champion Benson Henderson and Milwaukee native Anthony Pettis and a fight between two former UFC Heavyweight champions – Frank Mir and Josh Barnett. Tickets for the UFC Hometown Throwdown range from $60 to $400 before taxes and fees. Fans can use promotional code HD110 at http://www.ticketmaster.comto receive a 20 percent discount.

    Ride the 2014 Harley-Davidson Motorcycles, including the New Project RUSHMORE Bikes: Harley-Davidson Powertrain Operations in Menomonee Falls (W156 N9000 Pilgrim Rd.) will offer one of the first opportunities to demo the new 2014 motorcycles Thursday (Aug. 29) – Saturday (Aug. 31) 9 a.m. to 5 p.m., or take a free factory tour Thursday (Aug. 29) – Friday (Aug. 30) 9 a.m. to 3 p.m. and Saturday (Aug. 31) 10 a.m. to 2 p.m. The star of the new 2014 motorcycle line-up is not a single bike – rather eight new bikes under the banner Project RUSHMORE, the outcome of a new customer-driven product development effort, which Harley-Davidson implemented to re-engineer the world’s best-selling line of touring motorcycles.

    Go Behind the Scenes of Project RUSHMORE and more at the Harley-Davidson Museum: Project RUSHMORE takes center stage in a new special exhibit at the Harley-Davidson Museum in Milwaukee that opens Saturday, Aug. 24. The exhibit, which showcases everything from concept development through testing, allows visitors an exclusive, behind-the-scenes look into Project RUSHMORE. Prototype parts, drawings, models and other original materials will give visitors insight into the design and engineering process.

    Additionally, the Museum has a series of activities planned every day of the party, including bike shows, a JUMPSTART® Rider Experience featuring 2014 motorcycles, a limited number of small wedding ceremony packages, custom culture artisans, outdoor concessions, live music and a special “After Dark” acoustic lounge experience Thursday-Saturday at 9 p.m. at Motor Bar & Restaurant. All outdoor activities, as well as the “After Dark” series are free and open to the public. Reservations are required for entry to the Museum, available exclusively at www.H-DMuseum.com.

  • King Koil Ties Up with Real Innerspring, as a Sole Licensee for India

    King Koil Ties Up with Real Innerspring, as a Sole Licensee for India

    NEW DELHI: King Koil, an internationally acclaimed and magnificent mattress brand has signed a sole licensee agreement with Real Innerspring Technologies Pvt. Ltd, India.  At the pinnacle of being the fourth largest mattress brand in the world, the licensing has accrued from the authenticity of the fact that Real Innerspring Technologies Pvt. Ltd. Mattresses is India’s first manufacturer of Patented Spring Mattresses and is opined as a recognized brand name in the Indian Retail and Hospitality markets through a decade of intensive domestic and international exposure.

    Drawing from its experience of manufacturing high quality sleeping solutions, the company plans to target the Mid and High end mattress market and focus on delivering classy, exotic and upscale alternative to the existing mattress line. King Koil India has plans in the next five years of spanning into market expansion and investing INR 400 Crores in varied fields like Facilities, Human Resources, Channel Management, Indigenous R&D etc. While envisaging strategic expansion, the company would also look at strengthening its presence nationally through distributorships, tie-ups with multi-brand outlets, opening of exclusive outlets and aggressive brand awareness. By next year, it aims to make an overwhelming impact on the mattress industry and create a large consumer base.

    According to Mr. Archit Gupta, Managing Director, Real Innerspring Technologies Pvt. Ltd., “We are enthralled with the licensee-deal, as King Koil is known for designing innovative and high-end intricate mattresses in over 80 countries across the world. Our forte is providing Innovative Design & Superior Mattress Technology in our product line. I am sure being the sole licensee of King Koil in India, will help us to redefine the sleep solutions for our valued consumers, based on comfort and support offered by the world’s  most trusted mattress company.”
    “Starting from North India, with our presence in the markets of Delhi NCR, Mumbai, Gujrat & Punjab we plan to focus in Southern India also. We are having a production capacity of approximately one hundred thousand mattresses per annum, which we wish to increase in future”, added Mr. Gupta.

    Talking about its foray, Mr JP Ledoux, VP of International Business at King Koil, reiterates that, “We are contented to influx the Indian market, which is a paradigm shift for us, initially with our two products that will be available in the Indian market. The move comes as a part of our strategic expansion plan to reach out to the burgeoning mattress market in India. The two major products that King Koil has introduced in the domestic market are, Posture Sense and Dr. Mattress.

    Posture Sense by King Koil is most widely available, balanced coiled support system with a unique dual hard and soft feature with a differential appeal that prolongs the life span of the mattress to be introduced for the first time in Indian Mattress Market.
    Dr Mattresses, as the name amply suggests is a unique mattress range for back support which uses chip size REBOND form of high density as a core, providing therapeutic value to the user.

  • Permission-based Email Marketing takes off in India

    Permission-based Email Marketing takes off in India

    MUMBAI: Today, organisations are keen to use leading-edge technologies to engage with their customers, and improvements in permission-based Email Marketing continues to play a significant role in the always-on, interconnected world we inhabit.

    CheetahMail, Experian’s permission-based email marketing platform, has always enabled brands to connect with their customers via precise, targeted messages and promotions. Experian Marketing Services (India) has now signed up with Thomas Cook (India), Cox & Kings, Ezeego, Star CJ and BabyOye, and will partner with these prestigious brands to help them engage with their audience through advanced Email Marketing strategies. Experian CheetahMail’s access to a global roster of clients, working across industry segments and verticals, empowers its clientele to design and deploy highly effective Email Marketing programs and deliver Return on Investment (ROI).

    On securing these new signups Mr. Naveen Bachwani, Head of Experian Marketing Services, said: “Experian CheetahMail is pleased to partner with Thomas Cook, Cox & Kings, Ezeego,Star CJ and BabyOye to help improve the effectiveness of their digital marketing programs. The objective of every marketing campaign is to get the right message delivered to the right consumer at the right time.  At Experian, our team of highly experienced professionals enables customers to adapt their marketing strategies to suit their customers’ needs and preferences and follow an appropriate segmentation approach. This approach helps them improve engagement with their customers, ultimately, resulting in better returns on their marketing activities.

    According to Farshid S. Master, General Manager – E business, Thomas Cook (India) Ltd, “Experian Cheetah mail is a very professional email marketing solution provider. The team at Experian is knowledgeable, customer friendly and provides us with the best practices followed in the industry. It’s been a great experience to partner with them and we hope to have a long lasting relationship with Experian.”

    Donald Kwag – Head of Marketing, STAR CJ commented, “We are very happy to have been associated with Experian as it has changed our thought process and way of doing email marketing. Their prompt response and fast resolutions for all issues /concerns raised is one of their USP’s. Their creativity and zeal to try and execute new things on email marketing is what we like best. With them we are seeing our best numbers in terms of open rate, Click Through Rate’s (CTR) and conversions.”

  • SVG Media Moves Ahead of Yahoo to Become the 4th Largest Reach Vehicle in India

    SVG Media Moves Ahead of Yahoo to Become the 4th Largest Reach Vehicle in India

    NEW DELHI: SVG Media touched a new milestone by becoming the 4th largest reach vehicle in India, ahead of Yahoo, with its current expanded reach of 40.9 million unique visitors*. As per the latest comScore numbers*, SVG Media (including all entities: Tyroo, PrecisionMatch, DGM India and Platformplay) is the 3rd largest display ad-network in India after Google and Tribal Fusion, reaching out to 48% of the Internet audience over a 3 monthly average.
    In addition to this, SVG Media is the largest Indian ad-network with the fastest rate of growth in terms of audience reach. As per comScore, the Total Unique Visitors (000) to SVG Media increased by 42% since July 2012 higher than that of any other network in India.
    SVG Media has a significantly higher reach than that of other Indian ad-networks and all Indian portals for July 2013. The average daily visitors and total page views for SVG Media stand at 5.2M and 1,282MM respectively.
    comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media’s portfolio apart from display.
    SVG Media’s audience break-up includes 60% male and 40% female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76% of SVG Media’s audience reach comes from the age bracket of 15 – 34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.
    comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.

  • CREDAI-NCR forms five sub-chapters for speedy resolve of buyers’ complaints

    CREDAI-NCR forms five sub-chapters for speedy resolve of buyers’ complaints

    NEW DELHI: To facilitate quicker redressal of buyer’s complaints, the NCR body of Confederation of Real Estate Developers Association of India (CREDAI-NCR) recently formed five sub-chapters.
    All the complaints of buyers pertaining to member developers will be handled centrally by CREDAI NCR in support and coordination with respective sub-chapters. This will help in reducing the backlog at parent body resulting in lesser time in resolving the issues of buyers.
    Covering different regions of Delhi-NCR, these sub-chapters will continue prefixing name of CREDAI NCR and will be called CREDAI NCR (Delhi), CREDAI NCR (Haryana), CREDAI NCR (Western UP), CREDAI NCR (Raj Nagar Extension) and CREDAI NCR (Bhiwadi). As the name suggest, these sub-chapters will cover the member developers/builders in their respective areas and will operate under the umbrella of CREDAI NCR.

    Each sub-chapter will cover the area earmarked under NCR region only. For example, CREDAI NCR (Haryana) will cover only the part of Haryana falling under NCR region.
    Although, certain sub-chapters were operating from some time, yet the developers preferred joining CREDAI-NCR directly.  To address this, a system has been put in place that no developer will become direct member of CREDAI NCR except the ones who are having their real estate project in Delhi. Also the present members will be transferred to respective sub-chapters based on their area of operation but by default each and every member will be known as member of CREDAI NCR.
    The Consumer Grievance Redressal Forum which was specially set up to deal with buyer’s complaints, has resolved 868 complaints out of 972 filed so far.
    Explaining the rationale behind this step, Dr. Anil Kumar Sharma, President, CREDAI-NCR says, “The decision to delegate the responsibilities to sub-chapters is a futuristic move. It will decentralize the workload on the Consumer Grievance Redressal Forum, ensuring quicker disposal of buyers’ complaints.”