ITV

Category: Press Release

  • NNG and ANS launch new-generation personal navigation device in india

    NNG and ANS launch new-generation personal navigation device in india

    NNG and Ayana Navigation Solutions (ANS) have introduced a new Personal Navigation Device (PND) especially designed for Indian roads. The high-quality and powerful ANS Navigator

     

    A-501 device, a 5-inch model, runs on the renowned iGO primo software by NNG, a global leader in the GPS navigation industry. The new PND is pre-loaded with the latest India maps and a total of over 7 million Points of Interest (POIs). To guarantee continued reliable guidance, the unit comes with a 1-year map update guarantee from NNG’s update portal Naviextras.com

     

    Fitted with the Integrated Quick Search (IQS) feature, iGO primo enables every driver to begin trips with no delay. IQS offers a search mechanism that allows the driver to program his destination in just a few seconds: by entering no more than the first 3 letters of his destination, the software starts searching simultaneously across all available databases such as POIs, Favorites, Point Addressing and more.

    While driving, the Intuitive Navigation feature in iGO primo merges all available resources such as map and POI data, registered driving speed, and the ability of fast recalculation in a single superior navigation experience.  It interprets the user’s behavior and offers fast solutions: in response to reduced driving speed, the software calculates detours, assuming that the driver has run into sudden traffic. When leaving the highway unexpectedly, the system doesn’t just blindly guide the driver back to his original route, but, offers petrol stations or restaurants as an alternative.

     

    Other key features of the ANS Navigator A-501 include:

     

        Point Addressing – for more exact destination-finding, addresses are stored as individual points on the map
        Natural Guidance – voice guidance in the common way humans instruct each other, making reference to shops, monuments, bridges and more
        Enhanced Junction View – realistic and high-quality images of junctions that simplify turning maneuvers
        Live Traffic – online traffic messages that warn the driver of congested road sections
        Historical Speed – considering past traffic data when calculating the best route based on the day of the week and the time of day

     

    Commenting on the scope of navigation devices in India, Peter Bolesza, Vice President of EEU and Emerging Markets at NNG, said “India has a diverse demography and with increased urbanization, navigation solutions have become the need of the hour. We are convinced that iGO primo – easy and quick to use, and optimized for the Indian road system – makes driving an enjoyable and stress-free activity.”

     

    Amit Sharma, Director at ANS India, said “Our aim has always been to offer innovative navigation solutions that enhance the driving experience. We’re positive that the new ANS Navigator device with iGO primo brings real value to every car.”

     

    The new PND will be available in car dealerships, retail channels & aftermarket accessory stores from October, 2013.

  • CareerBuilder India launches digital campaign Be the Smart Fish

    CareerBuilder India launches digital campaign Be the Smart Fish

    NEW DELHI: CareerBuilder India, an online job portal launched its first digital campaign -‘Be the Smart Fish’ on the 4th of September, 2013. The campaign aims at building visibility for the brand, and is a novel way of looking at the increasingly cluttered job portal sector.

     

     ‘‘Be the Smart Fish’ uses an illustrated fish, the Smart Fish, and traces its journey towards a treasure chest under the ocean, essentially highlighting CareerBuilder India’s product benefits. The campaign highlights the three latest product features from CareerBuilder India, namely the HireInsider, CV@, and Profile Meter. While the HireInsider gives prospective job seekers an inside look at competition from other job seekers, CV@ is the quickest CV upload on the web& mobile, and Profile Meter helps in recommending the right kind of jobs to candidates.

     

    The visuals are attractive with each product feature enabling the Smart Fish to reach its goal.

     

    The campaign culminates at the ‘Home of the Smart Fish’, a microsite where visitors can get career advice, search and apply for jobs and upload their CVs. The microsite also has a personality quiz that lets users know their fish personality.

     

    “CareerBuilder is not just a job board; we are a partner that can help build careers. The goal of the campaign is to connect with our audience at a deeper level, engage with them and educate the job seekers about the three unique product features on CareerBuilder India. Turbo chargers, sonars and other memorable elements elucidate the kind of tools that CareerBuilder provides jobs seekers to take action in their job search. Each rendition ends with the imperative “Be the Smart fish” said Premlesh Machama, MD, CareerBuilder – India.

     

    The campaign is a direct metaphor. It equates the dynamic job ecosystem with the equally dynamic marine ecosystem. The marine ecosystem is crowded, competitive and cut-throat; mirroring that is the job ecosystem. And just as nature has provided marine life with means of survival, CareerBuilder India provides players in the job market tools and products to set them apart, enabling them to become the smart fish.

     

    On discussing the idea behind the campaign, ‘Be the Smart Fish’ is an endearing way of communicating a serious proposition, and Machama feels that people will relate to it.

  • “The Ellen DeGeneres Show” returns in its eleventh season with happy hour at 3pm on Zee Café starting this September

    “The Ellen DeGeneres Show” returns in its eleventh season with happy hour at 3pm on Zee Café starting this September

    “The Ellen DeGeneres Show” is the daytime destination for laughter and fun on television. Slated to air weekdays at 3pm, Zee Cafe brings a refreshing perspective to daytime television. Voted the ‘funniest person in America’  Ellen’s charming personality and inimitable take on everyday life invite a relaxed and candid environment and allow her guests to engage in entertaining and thoughtful discussions on topical issues. The environment the host creates always leads to having moments of unpredictable fun, illuminating celebrities “in the moment,” and saying and doing things viewers won’t experience anywhere else! When members of Hollywood’s A-list and Ellen get together, anything can happen—from dancing with First Lady Michelle Obama to Christmas Caroling with Britney Spears to catching George Clooney after setting numerous “Clooney traps.”

     

    The show features a diverse mix of celebrity interviews, musical performers, audience participation, and segments spotlighting everyday people with extraordinary stories and talents. “The Ellen DeGeneres Show” continues to be a destination for the world’s biggest stars. In addition to Clooney, guests have included Brad Pitt, Reese Witherspoon, Justin Timberlake, Penelope Cruz, Halle Berry, Drew Barrymore, just to name a few.
    In addition to celebrity interviews, the show includes chart-topping musical performers and breaking new acts. The show has featured an eclectic catalogue of performances ranging from music legends Cher, Madonna, Paul McCartney, Prince, and Sir Elton John to pop superstars Beyonce, Lady Gaga, Pink, and Mariah Carey to smooth R&B and hip-hop artists Kanye West, The Black Eyes Peas, and Mary J. Blige .The show continues to prove itself as a leader in the daytime talk show genre by blending genuine warmth, humor, and unparalleled celebrity interviews.

     

    With the eleventh season Ellen DeGeneres continues to deliver uplifting, inspiring, and hilarious experiences to viewers. Ellen’s talent, personal warmth, and insight have earned her recognition as a global entertainer and household name. Through her show, she brings her humor and talent for tackling topical issues into viewers’ lives with her distinctive style touching every aspect of the show.
    “The Ellen DeGeneres Show” was launched in September 2003 to great success and critical acclaim.  In its launch year itself, the show won four Daytime Emmys, while Ellen has won ‘Outstanding talk show host’ four years in a row! Premiering on the 10TH of September, in its eleventh season the show airs Mondays to Fridays at 3pm exclusively on Zee Cafe.

  • Life OK’s Shapath series Super Cops V/s Super Villains sets a new trend for weekends

    Life OK’s Shapath series Super Cops V/s Super Villains sets a new trend for weekends

    Mumbai: Life OK’s Shapath series Super Cops V/s Super Villains has recorded a new high. The supernatural series that airs on weekends on Life OK, India’s fastest growing General Entertainment Channel, has pushed past the competition to record an upsurge in TVTs starting Week 31. Being the only fiction show on the weekend 9 PM prime time slot, the show is now proving to be a tough competition to the other Talent based reality shows in the same time slot.

     

    The CG heavy series that focuses on a new super villain every weekend has provided the extra push to Life OK to climb the success charts.

     

    Commenting on the growth trajectory for Shapath, Mr. Pratik Seal, Marketing Head, Life OK, says, “We are extremely happy that the Shapath series of Super Cops Vs Super Villains has been widely appreciated by our audiences and the current ratings are a measure of its success. The series has carved a niche for itself, especially considering the presence of Bollywood celebrities on competing shows. For anyone who does not want to watch reality based shows.”

     

    Moving on from its first season names Hum ne Li hai Shapath, a Crime Investigation series, to Shapath Super cops v/s Super villains, a Supernatural series, the show has received wider acceptance since the revamp. The fiction series has made a distinctive mark for itself amongst the competitive star studded reality shows. The weekends series of Shapath Super Cops Vs Super Villains airs every Saturday and Sunday at 9 PM.

  • ‘Bajate Raho’ to Premier On Sunday 8 September, 1:00 PM & 8:00 PM on MAX

    ‘Bajate Raho’ to Premier On Sunday 8 September, 1:00 PM & 8:00 PM on MAX

    MUMBAI: MAX, the Premium Hindi Movies and Special Events channel, invites you to watch the World television premier of the blockbuster ‘BAJATE RAHO’ on Sunday 08th September at 1:00 PM and 8:00 PM Only on MAX.

     

    Bajate Raho is a movie about Mummyji (Dolly Ahluwalia) and her gang of con-artists that include her son Sukhi (Tusshar Kapoor), Ballu (Ranvir Shorey), Mintoo (Vinay Pathak) and Manpreet (Vishakha Singh) who make a plan to cheat a cunning businessman named Sabharwal (Ravi Kisan). The reason for this being that Sabharwal had once conned Mummyji’s husband, which resulted in his unfortunate death.

     

    This team works together and the entire group plays their parts to get money out of Sabbarwal’s illegal businesses. The comedy caper revolves around how the gang manages to squeeze money from the rich and cunning Sabbarwal

  • Tata BlueScope Steel appoints Riten Choudhury as MD

    Tata BlueScope Steel appoints Riten Choudhury as MD

    Mumbai: Tata BlueScope Steel, an equal joint venture between Tata Steel and BlueScope Steel, Australia, has appointed Mr. Riten Choudhury as the Managing Director effective fromSeptember 1, 2013.

    Prior to this appointment, Mr. RitenChoudhury was Vice President ofthe Building Products business of Tata BlueScope Steel since 2010, and has successfully led the business towards sustained growth and high performance.

    Mr. Choudhuryhas a rich experience in fields such as Profit Centre Management, Strategy, Sales and Marketing. He has held various senior positions within the Tata group. Hehas a graduate degree in Mechanical Engineering and an MBA from XLRI, Jamshedpur in Marketing and Finance. He is a Chevening Scholar and has been awarded the ‘Chevening Manager for Leadership’ scholarship by the British Government.

  • Pure and eternal Platinum Ganesha Pendants by ORRA

    Pure and eternal Platinum Ganesha Pendants by ORRA

    Mumbai: On the occasion of Ganesh Chaturthi celebrated all over India, ORRA – India’s finest jewellery retail chain, offers a spiritually line of Ganesha pendants in pure and eternal white platinum. Captured in silhouette and delicate design forms this modern yet traditional interpretation of Lord Ganesh in precious platinum is the perfect gift of love for this season.

     

    A pristine way to show love and devotion towards Lord Ganesh with an eternal metal that keeps its natural white colour for a lifetime and does not fade or tarnish with time and promises to stay with you always. In terms of purity, platinum jewellery is 95% pure, as compared to 18k gold, which is 75% pure. The colour white symbolises purity and the never-fading commitment of platinum is an important feature when capturing it in a sacred form.

     

    Mr. Vijay Jain, CEO ORRA says, “Taking inspiration from divine symbols, our range of spiritual jewellery includes contemporary designs with a traditional influence. For consumers seeking to usher the festivities with the ultimate symbol of Lord Ganesh, spiritual platinum pendants are an ideal choice. Platinum demand in the market is on an upward trend, especially amongst the younger lot. The pure, rare and eternal qualities of the metal have a deep resonance with this set of consumers, who choose platinum for its inherent features.”

  • Dessange Paris Launches New Autumn/Winter ’13 Collection

    Dessange Paris Launches New Autumn/Winter ’13 Collection

    Mumbai: Dessange Paris, the French luxury grooming giant, has launched its Autumn/Winter ’13 collection complete with styles, makeup, hair and skin products for all your winter needs. Known for its global concept of beauty, Dessange’s “Paradis Lunaire” collection is characterized by sophisticated and elegant colours such as plums, purples and greys. The hairstyle catalogue draws inspiration from the famous Louise Brooks bob and Jean Seberg short cut to give you all the glamour you need this season!

    Be the centre of attention with the ‘Attraction Fatale’ make-up collection that brings out the mystery and enticing femininity in every woman.  For a perfect base, start with the all in one BB’TOUCH NUDE which is a multiaction foundation to mask imperfections and give you flawless skin. To complete your base use POUDRE’DEFINITION fine powder that mattifies the skin while leaving it radiant. You can choose from Violet Envo?tant, Rouge Desirable and Rose Fascinant shades from the LAQUES ARTIST’ lipstick range to highlight your lips and get a ‘mirror effect’ shine. And since your hands are just as important, Dessange has elaborated mini nail lacquer collection with trendy shades such as Rouge Romantique and Violet Euphorique. The must-have weapon this season are the SUBTIL’REGARD eyeshadow and eyeliner duos that will add character to your look. Harmonie Sienne Wood orange-rose shade duo is best for darker eyes as the orange nuance illuminates the white of the eye and creates a contrast to reveal the intensity of the colour of the iris.
    The skin care product range RÉVÉLATION JEUNESSE  this season is the perfect ritual for the face, eyes and lips. It consists of an anti-aging cream, an eye and lip cream and a night cream. Together they are known globally for its effectiveness in smoothening, re-pulping and re-shaping your face.  The products contain black pearl extracts, trace elements and myrtle extracts to target wrinkles and give your skin a new lease of life.

    The CODE hairstyling and hair care range from Dessange will guarantee you luscious locks all season with its scientific formulas created specifically to deal with winter hair. The Séduction Brillance shine enhancing shampoo enriched with black pearl extract, fruit acids and amaranth oil also known as “gold of incas” , adds lightness and softness to your hair. The Élixir Capillaireshine conditioner intensifies the light reflecting power of your hair making it glossy and healthier.  The Anti-Frizz Shine Booster spray allows you to tame those rebellious locks and fight frizz to give you softness and shine.

    There are also a host of services you can choose from the salon and spa to spoil yourself. The  Original Restorative Treatment with Cr?me De Palme is perfect for even the most damaged hair. Its nourishing and ultra-repairing cream restores softness, strength and substance. The Absolute Detox & Instant Radiance Facial is a must if your skin seems tired, looks dull and none of your foundations and creams to rectify it. This facial uses island fruits and is applied manually achieve a zero default complexion. It cleanses the skin, removing all traces of impurities and boosts cell activity of tired and sallow skin.

    Celine Prunevielle, Art Director Dessange Mumbai says, “This season is all about modern cuts and sober lines adorned with light and shadow effects. The looks play around with shine and texture, chiseled cuts and full volumes. The short fringe becomes layered and evolves whereas colors and highlights are reinterpreted in unprecedented ways.”

  • FICCI Heal 2013 inaugurated with the theme “Sustainable Quality Healthcare”

    FICCI Heal 2013 inaugurated with the theme “Sustainable Quality Healthcare”

    New Delhi: FICCI Heal 2013, an annual healthcare conference by FICCI was inaugurated today with theme “Sustainable Quality Healthcare”. The conference being held on 2nd – 3rd September will focus on the challenges by private healthcare sector for affordability and sustainability. The conference purpose is to highlight the issues that have great significance in influencing quality and cost of delivery through hospital planning, infrastructure, operations and innovation in technology and practice. Panellists would also share the insights on the myth that adherence to quality standards will raise the cost. Integrating and mainstreaming AYUSH system of medicine will also be a part of the discussion house.

     

    In this context, two compelling Papers on Costing in Healthcare and on Innovations in Healthcare were released. The Working Paper titled “Universal Health Cover for India: EvolvingaFrameworkfor Healthcare Reimbursement Methodologies” delves into aspects relating to provider reimbursement mechanisms for inpatient care and suggests a framework for tariff determination based on differential cost structures on account of quality, geography and severity of clinical conditions; centrally determined reference tariff rates based on a formula that recognizes relevant costs, quantum of government sponsored patients served; rewards for performance and timely tariff revision.

     

    FICCI also released another Knowledge Paper titled “Reinventing Affordable & Universal Healthcare through Innovation” which looks at the innovation landscape in the country and makes recommendations to translate potential in to successful innovation by creating a curriculum for creativity in education, framework for Industry-Academia engagement in translation research, incentives for the MSME and sharing of risks in innovative entrepreneurial initiatives, increased allocation of funds for investing into innovation, Insurance driven Demands, governance of Intellectual Property and creating an industry framework for innovation.

     

    Ms. Sangita Reddy, Chairperson, FICCI Health Services Committee & ED (Operations), Apollo Hospitals Group,  says, “a combination of improvement in rural infrastructure, innovation and technology initiatives to improve access have the potential to universalize access of healthcare. The need of the hour is to create an environment where public and private ventures can work sustainably towards providing quality care to the people”.

     

    Elaborating on the conference theme, Mr Rajen Padukone, Co-chair, FICCI Health Services Committee explains “there is a need for policies that will promote meaningful collaboration between the private and public sector. The conference will bring together the policymakers and heads of leading healthcare organizations to share opinions and best practices and will aim at generating realistic recommendations on the way forward.”

     

    Expressing his views on the medical technology sector, Dr GSK Velu, Co-chair, FICCI Health Services Committee and MD, Trivitron Healthcare says “Success in India will depend on establishing local and regional operational capabilities and delivering new innovations, low-cost manufacturing network, R&D, and market-specific commercial operations and capabilities.”

  • Starting Sept 2, Howe and Howe Tech will air weekdays at 10:00 pm on discovery turbo.

    Starting Sept 2, Howe and Howe Tech will air weekdays at 10:00 pm on discovery turbo.

    World Record holders and identical twin brothers, Mike and Geoff Howe, design and build the coolest machines ever seen. From high-speed military tanks to the Personal Assault Lander (PAL) that can travel on water and land, Discovery Turbo’s latest series Howe and Howe Tech reveals their extreme vehicle modification projects for exclusive clientele such as the U.S. Army and Special Weapons And Tactics (SWAT).

     

    Howe and Howe Techfollows the family business of Howe brothers, as they stretch the limits of creativity and innovation by building ingenious off-the-wall machines with their loyal shop crew. The company prides itself on outside-the-toolbox thinking, resilience and never-quit attitude, and thus, continues to exceed expectations and impress industry and clients alike, from the US Government to National utility companies to Hollywood movie makers.

     

    In one such undertaking, the crew builds the Subterranean Rover 1 – a rugged off-road vehicle designed to travel deep into coal mine tunnels. Mike and Geoff however decide to go one step further and design a weapon component. This “Dragon Tail” weapon technology – a spear-like device that can latch on to and drag away suspicious vehicles – has the capacity to save the lives of U.S. soldiers in combat.

    Only the highest-skilled mechanists, welders and jacks-of-all-trades ready for just about anything Mike and Geoff throw at them can survive these endeavours. For the tumultous twins, no idea is “too crazy” to try, but the success or failure of each invention could make or break their enterprise.

     

    Catch some of the most exciting innovations in the following episodes of Howe and Howe Tech:

     

    Ripsaw Revolution: The US Army has asked the Howe brothers to modify their most famous vehicles, two high-speed tanks “Ripsaw MS1” and “Ripsaw MS2”. Ripsaw MS1 is a remote-controlled tank and Ripsaw MS2 is a manned version. The publicity is great but the rigorous test-drive for the TV cameras ruins the wheels on MS-2 and the twins have to order new ones.

     

    Ripsaw’s Mini Me: Geoff and Mike get the idea to build a miniature version of the Ripsaw, an ultra-fast military tank. They call their newest invention “Mini-Rip” and market it to the general public as a recreational vehicle. Meanwhile, the team gets an order for three more SR-1 Subterranean Rovers and Geoff has to go down to Texas to show off the Ripsaw’s amazing abilities in hopes of getting more contracts with the army.

     

    RipTide is Born – Mike and Geoff are underway on their biggest project ever: the Riptide, an amphibious tank prototype for the US Army.  Mike wants to begin ordering armor to protect its vital computer systems, but Geoff has a different idea. He wants to build his own armor. An argument ensues ending in a friendly challenge: Mike, Geoff and shop foreman Will will each design and build their own armor. To find out whose armor works best, they head out to the test pit and fire large rounds at the prototypes.  In the meantime, the Howes receive an email from a disabled Vietnam veteran named Rocky  who  inspires them to build a rugged all-terrain vehicle designed specifically for people in wheel chairs. They call it RipChair. Young engineer Josh and new welder Dee take the lead on putting this new prototype together. As the deadline looms, a last minute test run nearly wrecks the project. The crew needs to work late into the night to get their prototype ATV in tip top shape in time for Rocky’s emotional test drive.

     

    Badger Resurrected: Members of a SWAT unit have put in a request to see a field test of a fully functioning Badger, the world’s smallest armoured tank. But after the last blast test blew its tracks to pieces, the Howe brothers are left scrambling to resurrect the Badger. Adding to the time crunch, the crew still has to work on building three Subterranean Rovers for a mining company and they are way behind.