ITV

Category: Press Release

  • Voot Select and Vh1 India kick-off the first major award event since the pandemic – 2020 Video Music Awards

    Voot Select and Vh1 India kick-off the first major award event since the pandemic – 2020 Video Music Awards

    MUMBAI: Excitement around the world is palpable, as the 2020 Video Music Awards becomes the first major event in these unprecedented times. All eyes will be set on the grand stage as the iconic award show will be exclusively available on Voot Select and on Vh1 India on Monday August 31, starting with the red-carpet special at 5:30pm, followed by the main show at 7pm.

    Bringing the first major event to viewers, Viacom18 Voot Select, Youth, Music and English Entertainment head Ferzad Palia said, “We’re living in extraordinary times during which music has kept up spirits and been one of the primary sources of entertainment for most of us. At Vh1 India, we continue to ply viewers with the best and latest of lifestyle, music & music-related content including the biggest award shows and events. Along with Vh1 India, showcasing the 2020 VMA on Voot Select is yet another step in satiating the entertainment and content needs of viewers by letting them choose their preferred mode and platform of consumption. We’re constantly scaling the reach of our offerings for viewers, thus keeping them perpetually entertained.”

    Hosted by the quintessential Keke Palmer, this year’s awards will take viewers around the magnificent city of New York with stellar artists such as Lady Gaga, Ariana Grande, The Weeknd, Miley Cyrus, Black Eyed Peas and many more coming together for the first time since the global pandemic. Adding to the evening filled with star-studded and glamorous performances, BTS will be performing their latest record-breaking single.

    With nine nods each, Ariana Grande and Lady Gaga lead the nominations, followed by Billie Eilish and The Weeknd with six each and 17-year old Tate McRae bagging her first nomination in the ‘Push Best New Artist’ category. The 2020 edition will also see the introduction of two new categories – ‘Best Music Video From Home’ and ‘Best Quarantine Performance’ to recognize and toast the artists that didn’t let the pandemic stop the music.

  • Zee Telugu to launch a Health and Wellness show ‘Andaraki Aarogyam’

    Zee Telugu to launch a Health and Wellness show ‘Andaraki Aarogyam’

    MUMBAI: The current global situation has highlighted the importance of building immunity and having a fitness routine to be healthy. One thing that the lockdown restrictions have brought to light is that you don’t necessarily need to go to a gym to stay fit. A little motivation and creativity are all you need to stay fit during these times. Keeping this in mind, Zee Telugu is bringing Andaraki Aarogyam to encourage people of the Telugu states to be proactive about their well-being. The new show will air from 7 September at 8:30 am only on Zee Telugu and Zee Telugu HD.

    This one of a kind show will let viewers get an exclusive peek into fitness routines, Yoga, beauty secrets, healthy habits and organic food recipes.  Manthena Satyanarayana Raju, a renowned naturopathy specialist is back on television to host the show and reveal all the details about healthy food and lifestyle. The show will give viewers an insider’s view on how and why a special diet is important and what they will need to do to keep their mind and body balanced and fit. Dr. Raju will be busting out some popular myths and clarifying several doubts of those who seek ways to stay healthy. The cherry on the cake is former mss India Earth and yoga practitioner Tejaswini Manogna will be featuring every Sunday and the audience will get a chance to learn how yoga is helpful amidst this pandemic.

    Tune in to Andaraki Aarogyam from Monday – Sunday, at 8:30 am only on Zee Telugu and Zee Telugu HD to know all the secrets to lead a healthy life.

    As we welcome the new normal and further our entertainment proposition, we urge the audience to stay safe and continue enjoying their favorite shows at the comfort of their homes.To enjoy the show, subscribe to Zee Telugu, available in the Zee Prime Pack at Rs 20 per month

  • BCCI announces Unacademy as official partner for IPL

    BCCI announces Unacademy as official partner for IPL

    MUMBAI: The Indian Premier League governing council (IPL GC) announced India’s largest learning platform Unacademy as official partner for IPL beginning with the 2020 edition which will be held in the UAE from 19 September onwards. The partnership will cover three seasons of the IPL.

    The Bengaluru-based edutech firm, Unacademy, aims to build an online knowledge repository for multilingual education by bringing expert educators together from across the globe.

    IPL chairman Brijesh Patel said: “We are pleased to have Unacademy on board as the ‘official partner’ of the Indian Premier League 2020 to 2022. IPL Is the most watched cricket league in India and as a homegrown Indian edutech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers.”

    Unacademy vice-president marketing Karan Shroff said: “We are delighted to become the official partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators. The IPL has a similar history of disruption and innovation that have not only brought cricket fans closer to the game but also catapulted it to become one of the top sporting events in the world. With this partnership, we will double-down on our efforts to make Unacademy the biggest brand in the consumer-internet space in India. We thank the BCCI and IPL for the opportunity and look forward to a long and fruitful partnership.”

  • Sensodyne’s #ForTheLoveOf campaign celebrates memorable dishes by India’s leading Chefs

    Sensodyne’s #ForTheLoveOf campaign celebrates memorable dishes by India’s leading Chefs

    Sensodyne, the leading sensitivity toothpaste from GSK Consumer Healthcare has launched the next phase of its popular brand campaign that makes you fall in love with your favorite foods all over again. #ForTheLoveOf has been much loved by the audience, for rekindling the love for their favourites. Moving ahead, the campaign now brings together some of the most loved Chefs from India to share recipes that hold a nostalgic memory for them.

    Sensodyne has ventured into the influencer space for this campaign in an attempt to strengthen its connect with the consumer and effectively communicate its core message of living life to the fullest without worrying about tooth sensitivity. The campaign showcases chefs Ranveer Brar, Anahita Dhondy, Ajay Chopra, Shivesh Bhatia, Kelvin Cheung and Pankaj Bhadouria sharing stories of dishes that have a special memory for them and urging consumers to recreate those recipes from the comfort and safety of their homes. Some of recipes include a healthy twist to the traditional Kulfi, seasonal delights, and travel treats.

    The role of the brand is that Sensodyne enables you to enjoy your favourite food and drinks without the worry of tooth sensitivity.

    Speaking on the occasion, Ms. Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare elaborated, “Over the years, Sensodyne has become the preferred toothpaste brand for consumers with tooth sensitivity. There are still a number of Indians that suffer from the condition, who do not take action and avoid enjoying their favourite food and drink. #ForTheLoveOf campaign has received a great response as it strikes a chord with these consumers and gives them an opportunity to live life to the fullest. We are confident that this new phase is going to strengthen our brand messaging even more and reiterate our commitment to a tooth sensitivity free India.”

    Sensodyne is the World’s No. 1 Sensitivity toothpaste and is recommended by dentists all around the world for sensitive teeth. It provides proven relief from the sensation caused by sensitive teeth and provides long-lasting sensitivity protection.

  • Gulzar pens a beautiful ode to #NewspaperMornings depicting TOI reader’s intimate relationship with the newspaper

    Gulzar pens a beautiful ode to #NewspaperMornings depicting TOI reader’s intimate relationship with the newspaper

    The pandemic has brought in massive changes in the way we live. Social distancing, work-from-home, online schooling, virtual events etc. are all visible changes that are affecting our everyday lives. The world is grappling with uncertainty, and it is more important now than ever to be equipped with accurate information to fight off the rumors and fear. Newspapers have always enabled trustworthy and insightful journalism that prints the truth without fear or favor.  As we yearn for normalcy in the new-normal, The Times of India, India’s largest English newspaper, launched a beautiful ode to #NewspaperMornings that highlights the power of the printed word and its intimate relationship with its readers in shaping their mornings.

    The poetry #NewspaperMornings is penned by and narrated by poet, and lyricist Gulzar Saa’b and weaves in the close relationship a reader shares with his/her newspapers. Sometimes a companion with the morning chai, sometimes feeding our thirst for intense debate and sometimes newspaper is a discovery of new and unknown. The pleasure of reading a newspaper is in the intensity of the words that are printed, not its decibel. Newspapers don’t just bring us news and views every morning, they empower us to create our own opinions. TOI’s campaign #NewspaperMornings showcases this personal relationship that a newspaper has with it’s reader as the reader holds it, folds the pages and immerses oneself in the platter of news. The core messaging of the campaign ‘some relationships never change’ builds on the legacy of brand TOI, its commitment to bring fact-checked news to the readers and authenticity of the role of newspaper in life of its readers.

    Speaking about the campaign Sanjeev Bhargava, Director, Brand TOI said, “Across the world, newspapers are the most trusted source of news, and our readers already know that.  Reading a newspaper is not merely flipping through pages. We all have our unique way of reading our newspapers – some sit on a table, some lounge on floor, some start from front page, some go reverse and so on. The charm of reading a newspaper is an intimate and uninterrupted immersion into news, that is both relaxing and intense depending on the pace of its reader. The poetry narrates this experience from the eyes of the reader. During uncertainty, access to accurate information is critical. And, we stay committed to our readers to bring them unbiased and authentic news to ensure our relationship with our readers strengthen further.”

    #NewspaperMornings is a multi-platform campaign and will engage into a dialogue with TOI’s readers. The film featuring Gulzar Saab’s poem is available on TOI’s digital and social media handles. The campaign will be further amplified across television, OTT and digital platforms.

  • Sony YAY! brings an exciting mix of programming line-up, announces a host of new shows and movies

    Sony YAY! brings an exciting mix of programming line-up, announces a host of new shows and movies

    MUMBAI: After a memorable summer packed with entertainment & fun learning, the popular kids’ TV channel, Sony YAY! continues the fun-fare by bringing its young viewers a massive treat for the second half of the year. The channel will offer a fresh dose of new episodes and movies of the already popular home grown content along with additions of newly acquired Indian content. This width of content will bring one of the most diverse and robust content libraries in the category.

    The specially curated programming line-up kick-started with the launch of Pyaar Mohabbat, Happy Lucky, which introduced the genre of chase comedy to an already existing fan-base.  The channel will also foray into mythological narrative by introducing a new show, Krishna Balram. Strategically culminating the release of the show with the festive fervour in September, Sony YAY! will drive this period with enchanting narratives of friendship between Krishna and his elder brother Balram. Followed by the show, the channel will present more endearing tales of Lord Krishna, depicting his life and journey through movies – Krishna the Birth, Krishna Makhan Chor, Krishna in Vrindavan and Krishna Kansa Vadh.

    In October, Sony YAY! brings its most popular feline Jodi – Honey Bunny in a brand new avatar. Honey Bunny fans are in for an exciting treat as the channel gears up to offer a new short format with the toons for which they are planning to rope in a celebrity as well. Not only this, with new episodes and 10 movie premieres across the rest of the year, the Honey Bunny fans are in for a laughter marathon. Channel’s ghost comedy show – Paapometer also has garnered increasing popularity since launch, owing to which the channel has announced the launch of its first Paapometer franchise film – Paap-O-Meter Under Attack. The movie will witness the friendly ghosts in a never- seen-before avatar of heroic escapades to save Bhootlok.

    Sony Pictures Networks India, Kids’ Genre, business head Leena Lele Dutta said,“Despite all the challenges this year, we have been successful in building an unprecedented scale of content for our viewers. We have successfully forayed into new genres & redefined the existing ones. At Sony YAY!, we understand that kids need to resort to entertainment that fosters their imagination, now, more than ever. Having made kids laugh with a host of comedy shows, we are brimming with excitement as we bring the second half of the year loaded with diverse offerings.”
     

  • ShortsTV takes you on a tour of your favourite destination from the comfort of your home; Introduces new segment Safarnama!

    ShortsTV takes you on a tour of your favourite destination from the comfort of your home; Introduces new segment Safarnama!

    MUMBAI: From spring breaks to summer holidays, the pandemic has disrupted travel plans globally as lockdown measures keep much of the world’s population at home during some of the peak seasons for traveling. While the world is yearning to explore the world, ShortsTV is all set to take you on a virtual tour to some of the best destinations across India. Available across Tata Sky, Airtel TV, Dish TV, and d2h, ShortsTV launches its new segment, Safarnama. This will feature episodes from popular shows such as Way Back Home series, Return to Kenya, and many more that will take you on a voyage to the enchanting cities and countries captured in a beautiful documentary.

    Way Back Home series is an independently produced Indian Travelogue series – a first-of-its-kind audio/visual franchise from India that explores the original narratives of young, authentic, passionate travellers as they embark on a road to self-discovery. A Himalayan Travelogue, filmmaker Rohan Thakur, aka Ronnie, a young Himachali boy, embarked on an introspective journey of self-discovery across the seven valleys of the Lower Himalayan ranges. With a mission to travel, not tour, Ronnie took the audience along with him on an unforgettable ride in true authentic style.

    Return to Kenya is a seven-part series that received an IMBD rating of 8.8. The series is about Kenyan-Indian chef Anita Kerai returning to her birthplace after 22 years to retrace her culinary roots and the inspiration that made her into the chef she is today. Anita visits some of Kenya's and Africa's most iconic locations as she cooks her way around the country. A Hindu faith combined with African hardships lends flavour to 100 percent vegan & vegetarian recipes that intentionally reduce food waste.

    Fuel your wanderlust with ShortsTV’s Safarnama, every Sunday at the comfort of your homes.

     ShortsTV is available on Tata Sky ShortsTV, ShortsTV Active, and Airtel ShortsTV.
     

  • Oven Story bets high on safety and compliance as it makes pizza consumption a fulfilling affair

    Oven Story bets high on safety and compliance as it makes pizza consumption a fulfilling affair

    As India continues to open up from the pandemic-imposed lockdown, several brands are looking at meaningful ways to make a renewed entry into the lives of consumers – one that will help them make an informed decision especially on the parameters of health and hygiene. One of the early players to alter their offerings since opening up for business again,  Oven Story pizza has worked up a safe and hygienic solution to enable consumers to order their favourite meal – the pizza, without worrying about safety and consumption woes.  

    Ordering outside food during the pandemic has become a distant dream for many with people debating and battling within themselves to deciding on the safety of even their beloved pizza. Oven Story solves this dilemma by ensuing the highest levels of safety while also providing customers with variants of its popular cheese pizzas. Apart from providing the essential safety norms of sanitization, gloves and masks, Oven Story also aces the safety aspect by providing temperature and medical certification of their staff and chefs who are making the pizza, on the app when someone places an order. This ensures that ordering and consuming a pizza from Oven Story is safe and fulfills all safety conditions.

    The ad campaign has been conceptualized and executed by Publicis India. The production house for the film is Content Factory while it has been directed by Tarannum Pasricha.

    Commenting on the brand campaign thought, Shoumyan Biswas, Head of Strategic Alliances, Rebel Foods said, “Our aim was to instill faith in the minds of our consumers that how Oven Story is doing its best to bring safe and quality product to its consumers. Publicis India has done complete justice to the concept and delivered a great piece of advertisement. Ajeet’s team has been stupendous in terms of conceptualization and delivery of the product.” 

    Sharing his views on the creative thought process and execution, Publicis India ECD, Ajeet Shukla said, “Like many things during the pandemic, ordering food is also a huge tussle between with heart and the mind, especially when it pertains to one of our favourite foods – the pizza. Oven Story offers a unique safety experience right from showcasing the temperature of the chef preparing your pizza to that of the delivery person at your doorstep. The entire journey ensures the ultimate safety to relish an Oven Story pizza and puts our hearts and mind at peace.”

    The ad campaign is being promoted heavily on digital and television platforms and will air on popular entertainment, infotainment, and sporting properties over the next few weeks. 

  • After Smashing Records with Summer Season, ESL India Premiership is Back with Fall Season 2020

    After Smashing Records with Summer Season, ESL India Premiership is Back with Fall Season 2020

    South Asia’s leading esports company NODWIN Gaming today announced that the Fall Season of the 5th edition of its flagship tournament — ESL India Premiership 2020 — will go live from 18 September. The event will be broadcast exclusively on OTT platform Disney+Hotstar. Registrations open on Thursday, August 27.

    ESL India Premiership’s Fall Season follows its hugely successful Summer season that played out from June to August 2020. Country’s longest-running esports league recorded its best-ever figures with 1866% increase in registrations and 325% in watch time as compared to last year. From star teams and celebrity gamers to esports influencers and fresh talent, Summer Season had it all. With the Summer Season, ESL India was also successful in penetrating a large chunk of casual gamers with an accessible platform to play, excel and find national recognition. The ESL India Premiership has a whopping prize pool of ₹1.15 crore divided equally between the winners of its Summer, Fall and Winter seasons. The winners of the 2020 Fall season will be awarded an enormous prize pool of ₹34,10,000 and will feature four titles – Counter Strike: Global Offensive, PUBG MOBILE, Clash of Clans and FIFA20. Fall Season is also the next stop for Airtel India Esports Tour (National Ranking) where gamers across the country get a chance to etch their name on the leaderboard of esports athletes.

    “We’re really looking forward to the Fall Season on the back of our super successful summer season that created a colossal buzz. This phenomenal response made us realize that India is ready to embrace esports in a big way. The on-going pandemic has worked as a catalyst for the premiership leading to the viewership being higher than ever before. Our unprecedented summer registration numbers show that more youngsters are aspiring to become professional gamers and earn a living. A tournament like this can really propel the Indian esports industry in a big way,” said Akshat Rathee, MD & Co-Founder, NODWIN Gaming. 

    The ESL India Premiership 2020 is a much-loved tournament among esports aficionados who get their adrenalin fix from the high-octane gaming carried out by professionals. Armed with tactical skills, split-second precision and seamless coordination, participating gamers make the Premiership an unforgettable experience for the audience as well as their contemporaries.

    The ESL India Premiership 2020 is sponsored by Airtel India Esports Tour and continuing the valuable partnership is luxury automobile brand Mercedes-Benz. Registration for the tournament is free. Participants only need an ESL play account for the titles CS: GO, FIFA20, and Clash of Clans. The PUBG Mobile participants can register through the SoStronk platform. Gamers above 16 can register for PUBG MOBILE and CS: GO while the age limit for registration of Clash of Clans and FIFA20 is 13 years and above.

    If you’re an esports enthusiast, don’t forget to register for the Fall Season of the ESL India Premiership on the link below: 
    esl.gg/india
     

  • NEWS NATION LAUNCHES DEFENCE BASED SHOW ‘VIJAYI BHAVA’

    NEWS NATION LAUNCHES DEFENCE BASED SHOW ‘VIJAYI BHAVA’

    Within a span of few years News Nation has grown into formidable player amongst top channels in the Hindi News Genre of India. The channel’s ideology is to respect viewer’s intelligence and provide them with news they can use.

    Adding to the bouquet of its many path breaking news shows, It has been a month since News Nation launched its brand-new show Vijayi Bhava, true to its commitment, the show invariably discusses the use of technology in the weapons of war. It describes the weapons of 5th Generation based on modern technology and shows how in this everchanging world the Indian Army is keeping pace with the prominence on the 5th Generation weapons.

    The show describes how modern technology is being adopted in all the three services of the Indian Army, whether it is modern weapons, or tanks, submarines or fighter planes, robotics or artificial intelligence Vijayi Bhava also showcases the reports related to India's defence readiness and discusses the current and future challenges. 

    The highlights of the show is its content as well as its great thematic presentation on the backdrop of India Gate with some astounding graphical representation of the weapons, which makes the show a must watch. It is a half-hour program hosted by Anchor Rakesh Pandey, which broadcast every Saturday at 10 pm & Sunday morning at 10.30 am.

    Mr. Abhay Ojha, President- Sales & Marketing told us “sponsors are keenly watching the show and we got positive feelers of the show from client and agencies, we are hopeful of closing some sponsors soon”. The show is aired every Saturday 10 pm and Sunday morning 10.30 am.