ITV

Category: Press Release

  • Final week for 2013-14 ANZ International Series media accreditation

    Final week for 2013-14 ANZ International Series media accreditation

    Media accreditation for the 2013-14 ANZ International Series has one weekto go and will close on 4 October 2013 at 5pm.

     

    The accreditation application covers both the ANZ International Series v the West Indies (December-January) and the ANZ International Series v India (January- February).

     

    For more information and to begin your application.

     

    You will receive an email by 15 October to confirm your application has been received. It will confirm the matches you are scheduled to attend and give details on how you will receive your accreditation.

     

    NZC is expecting to receive a large number of applications for the 2013-14 international season. Please note that an application does not guarantee accreditation. No applications will be approved prior to 4 October 2013.

  • Hema Malini joins ace designer Neeta Lulla at her flagship store to give us a sneak peak of her kanjeevaram and kalamkari collection

    Hema Malini joins ace designer Neeta Lulla at her flagship store to give us a sneak peak of her kanjeevaram and kalamkari collection

    Celebrated fashion designer, Neeta Lulla gives you a sneak peak of her Kanjeevaram and Kalamkari collection by showcasing a Kanjeevaram Sari on her favourite muse, Hema Malini at her Flagship Store in Santacruz West. Neeta Lulla goes back to her roots and focuses on reinventing Kanjeevaram and Kalamkari by giving it a chic and contemporary look.

     

    Ever since the inception of the weave, Kanjeevaram has been worn in its original or print form, which is the basic sari. Kanjeevaram as a sari is celebrated in the entire south India so much so that women wear it for every occasion and it is always held on for prosperity thereby making it one of the most cherished fabrics ever. Traditionally, Kanjeevaram is very thick because of the weave and the zari used. As of recent past and over the decade, we have seen a transition in the weight of the Kanjeevaram, which has become more lightweight. Today Kanjeevaram is combined with uparas to create a very soft and sensual feel to it without losing its appeal.

     

    With the Kalamkari collection, Neeta Lulla pays patronage to an Indian art that needs no introduction. The collection brings out the marriage of Kalamkari’s rich inspirations of renaissance with a modern take to the overall ensemble.

     

    Neeta Lulla’s new collection is a tribute to the rich textile crafts of the south. She uses traditional weaves of Kanjeevaram and the age old technique of hand painting that is kalamkari and transforms them into contemporary designs teamed with various fabric textures. The line is constructed into simple silhouettes and embellished with applique of Kanjeevaram or Kalamkari on rich silks, organza and chiffons. The well crafted lehangas, saris, dresses, skirts, cropped tops, multi-gored Kurtas come in an assorted palette of colours, keeping with the richness that exudes from the garment.

  • BARC Update

    BARC Update

    The BARC Board met today to evaluate the Technology options and decide on the road ahead.  It was recognized that BARC has the opportunity to change the paradigm and the solution should last for the next 15 to 20 years.

     

    The Board agrees that there is a quantum jump in technology that is being envisaged. Considerable progress has been made in identifying suitable cutting edge technologies available for measurement of present and future Broadcast distribution platforms. The Board decided to authorize the BARC Technical Committee and the Management to initiate pilots with these solutions to assess the suitability in Indian conditions.

  • The biggest shopping festival all set to begin excitement builds up in Jaipur

    The biggest shopping festival all set to begin excitement builds up in Jaipur

    An exciting shopping season beckons in Jaipur as the month-long “2nd Jaipur Shopping Festival” (JSF 2013) will get under way on October 5, 2013.

     

    The entire city will light up to millions of lighting and extensive decor. The month long shopping extravaganza will showcase the festive spirit of Jaipur as the city dresses up to welcome visitors from all over the world. Every day will be celebrated as a day of the festival from October 05, 2013 to November 03, 2013 and various mega events, as well as cultural and amusement items will highlight the visitors’ calendars. JSF is not only a retail festival, but also a family festival with a large focus on Deals & Discounts, lucky draws, 360° promotions, decoration, daily entertainment shows and hardly seen before surprises.

     

    Jaipur is known as a shopper’s paradise and it truly lives up to its name during this entire festival. Residents of Jaipur and those visiting the city will be bombarded with a plethora of products along with mammoth array of discounts, bargains, daily lucky draws, prizes, fireworks and entertainment. Visitors to the pink city will be floored by the hospitality of the city known for its tremendous gusto for fests and festivities.

     

    Commenting on the mega initiative, Mr. Saurabh Bhandari, Spokesperson, JSF, said, “It is one of the biggest event in this part of the world. It’s amazing to see that more than 7000 retailers of Jaipur will participate and exert to their utmost for consumer & tourist delight. Every shop will offer something substantial to shopper.

    ”

     

    Despite its name, the Jaipur Shopping Festival is all about entertainment & celebrating good times together. It will feature mini festivals, including a Rock fest, an Egyptian Theme Party, fashion shows and an evening full of fireworks. This year’s shopping bonanza festival also includes fun filled entertainers such as Dear Father- A renowned play by Paresh Rawal, An Evening of Ghazals with Ustad Ghulam Ali Khan, Royal Regalia, Dandiya, Hasya Kavi Sammelan, Chavi – Photography Competition, SKY Safari, A musical evening with A R Rehman to name a few. Sufi Nights, Polo and Golf are other attractions of the event. Enthusiastic shoppers can look forward to exciting shopping spree with celebrities, lucky draws with wonderful surprises.

     

    Shoppers are treated to The Craft Bazaar which is eagerly awaited by the Jaipur public and is a platform for featuring genuine and good quality crafts and for artisans of national & state level to exhibit their art & artifacts. The Diwali Carnival is purely a shopping carnival offering extravaganza of sorts for everyone.

     

    The Global Village is another major attraction during the JSF 2013 for masses and classes to explore a sequence of variegated events for 10 days. Apart from various workshops and events, visitors will also be treated to the famous cuisines of various places with different hotels.

     

    Jaipur Shopping Festival (JSF) is a unique platform for retailers, vyapaar mandals to facilitate their unified efforts in establishing the brand of the pink city- Jaipur. JSF 2013 will see the participation of vyapaar mandals as M.I.Road, Jayanti Bazaar, Johari Bazaar, Raja Park, Tripolia Bazaar, Bapu Bazaar, Chandpole Bazaar Vaishali Nagar. The vyapaar mandals under the umbrella of JSF present a compact picture of the various socio-economic aspects and rich culture that work towards building an enormous bouquet of experiences. The sheer scale of the Shopping Festival will help promote bazaar culture of Jaipur and thereby promote Jaipur as a shopping destination in the country.

     

    The first edition of Jaipur Shopping Festival last year, transformed the city into a mega centre for shopping & entertainment, thus making it the biggest shopping extravaganza ever. Scores of residents and visitors took home memorable moments of 30-days shopping bonanza. The participating bazaars were flooded with shoppers who were ready to grab the best deals available. The lucky draws at main bazaars were a huge hit among the shoppers. It was instrumental in boosting the entire shopping experience to a different level altogether.

     

    JSF aims to capture the nerve of the shoppers and offers amazing shopping discounts, attracting holiday makers from around the globe keen on grabbing a bargain. “In short JSF 2013 is a great initiative to bring together people from all walks of life and offers something for everyone.”

  • 30 minutes: military – The Apolitical Force

    30 minutes: military – The Apolitical Force

    The events of the last few weeks, starting from the public handholding between former Army Chief, Gen VK Singh and BJP’s PM candidate Narendra Modi, followed by the leak of a confidential report with scathing content, dragged the military into a sordid debate. Questions about civil-military relations and whether the Army had been politicised started gaining ground.

     

    This week,30 Minutes examines how the Army has so far managed to remain apolitical. Former chiefs of Army; Gen VK Singh, Gen VP Malik, sacked Navy Chief Admiral Vishnu Bhagwat; and a whole host of soldiers join this debate and examine how the respected military veteran has been literally driven to the streets because of the indifference of politicians and the hostile manner in which the bureaucracy has handled their issues.

     

    Don’t miss this special episode on Sat, Sep 28 @ 8:30 PM and Sun, Sep 29 @ 12 Noon & 9:30 PM (R), only on CNN-IBN.

  • Percept Art presents Joy of Giving

    Percept Art presents Joy of Giving

    ‘If the free society cannot help the many that are poor, it can never save the few who are rich.’ In a way Toybank attempts to prove this belief of John.F.Kennedy.

     

    Percept ART enforces this vision by bringing together a unique art show that voices this belief of Toybank. The exhibition comprises of various art works that reflect this ‘balanced and ideal world’. The art works may not be a literal narration but have been supported by significant art works like The Mother Teresa by MF Husain and also art works by artists Gopal Sharma, Devaki Singh, Avantika Mathur, Heeral Trivedi and many more artists that complement this belief in various ways. All these artwork are subtle narrations of joy.

     

    The exhibition opens on 27th September, 2013 at 7pm at the Percept Art Gallery and will continue for two weeks.

     

    Music completes the world of joy and we have specially designed musical evenings by Kenny Media. Ravi Iyer and Vasudha Sharma playing on 4th October, 7pm onwards and Luke Kenny and Suchitra Pillai playing on 11th October, 7pm onwards at the Percept Art Gallery. Toybank has organized a photography contest, results of which will be announced on 11th October. The top 3 winners will get an opportunity to meet Atul Kasbekar on the same day.

     

     Also is a fun filled art workshop for children on 2nd October, 4pm to 6pm.

     

    As said by Jesal Thacker, Curator of Percept Art, “Art in some ways is synonymous to joy. Charity shows are often just a mix of artists but we would like to make that different for TOYBANK, with a curatorial synchronization. Artists usually depict their reality of the world and amongst many such depictions the artist is reflecting a different reality – surreal, visionary, idealistic. The subject, the forms, the entire narrative transports the viewer into another world. It is these artworks/artists that we have invited, thus enforcing on the vision of Toybank. Percept art aims to raise a minimum of Rs. 10 Lakhs for Toybank. “

     

    Elaborated Harindra Singh, Vice Chairman and Managing Director, Percept Limited,“We are proud to have been associated with an organization like Toybank and glad that such an initiative was taken by Percept Art for the future of the future of the nation”.

  • Yes! I am the change Film Festival

    Yes! I am the change Film Festival

    The city of movies and films is all geared for a unique cinematic experience with YES! i am the Change – Film Festival for Social Transformation. The inaugural edition of the two-day festival organised by YES FOUNDATION, the social development arm of YES BANK will be held in Mumbai on 2nd and 3rd October 2013 at the Hall of Culture, Nehru Centre, Worli.

    Come, learn the nuances of filmmaking, script writing as well as being able to see Social needs around you, from a ‘filmmaker’s Lens through thought provoking workshops by eminent personalities!

    YES! i am the Change is a nationwide film-making competition that aims to provide the youth of our nation, a platform to contribute to India’s social development through filmmaking. The initiative has successfully mobilised over 500 teams comprising 2100 citizen filmmakers, who have made short-films of up to 5 minutes duration in just 101 hours on NGOs, everyday heroes and social causes.

    A prescreened and selected 60 best films from the project will be screened at the Two Day Film Festival with an aim to create awareness and engagement with social causes.

    Eminent personalities like Shaheen Mistry, Prahalad Kakkar, Kailash Surendranath, Harish Iyer, among others have been mentors to the project and would speak and interact with youth at the festival.

  • Veena Malik Supermodel city tour

    Veena Malik Supermodel city tour

    Movie Promotion is the most important part of every movie and in this competitive world no actors want to take any chance which fails their movie. Bollywood Supermodel Veena Malik was seen showering her glamour all over the Indian through her city tour for promoting her upcoming movie Supermodel which is stated to release on 27th of September. She reached the city of joy Kolkata to promote her movie where she posed for photographers and after that she travels to Delhi, Jaipur and Ahmadabad where she was seen interacting with the media about her movie. Veena was overwhelmed with the gestures of her fans.

    Veena Malik said, “I am very happy my movie Supermodel is going to release which is based on real story. I am glad to visit different cities of India and happy to meet my lovely fans all over cities. I hope people would love it and appreciate it.”

    Veena Malik is playing a glamorous role in the Movie which is based on the story of Fashion World which reveals truth of Models life. Veena plays the role of a middle class girl who reaches superstardom.

  • Actress Sneha Upadhyay at Sydenham College’s Simsree Simerations 2013

    Actress Sneha Upadhyay at Sydenham College’s Simsree Simerations 2013

    Actress, model, DJ, Pantaloons Femina Miss Fashionista 2012 and Kingfisher Calendar finalist Sneha Upadhyay (Madhu Sneha) is on a high this year after having walked the ramp at Lakme Fashion Week for Ritu Kumar and as a Pool Model; as well as for Shantanu & Nikhil at IIFA Rocks 2013.

    Sneha was on the jury of Sydenham College’s Simsree annual fest Simerations 2013 along with Bollywood superstar Salman Khan’s favourite choreographer Mudassar Khan (Dabangg, Bodyguard, Bol Bachchan and Boss amongst others) and Dancing Curve’s Itika and Raunak. Sneha, who found the Simerations show too ‘filmi’, crowned Beat Breakers from Chinai College as the winners along with the second runners up from NK College.  

    Incidentally, Sneha is also finalising a very unique show on a niche channel where she is playing herself as a successful model – well, she really is the Tyra Banks of India when it comes to films, fashion and television.  

    This mesmerizing model was born in Howrah (near Kolkata) and was a studious conservative middle class family geek till she participated in the Bhawanipur College Fest and her entire life changed! The scintillating Sneha Upadhyay is the first runner up of the Kingfisher Calendar Girl 2012 hunt in association with NDTV Good Times and chosen in the Top 3 after a long hunt for a talent race among contestants from all across India. The girl, who had not even worn track pants is now scorching the ramps across India with what ace lensman Atul Kasbekar calls is the ‘perfect body’.  And renowned Bollywood designer Manish Malhotra chose only this Kolkata girl for his shows. The diva now aims to model her career a la Trya Banks and wants to replicate the global icon’s success in India.  

    Sneha started off with an audition as a ‘Cat Woman’ and the model with ‘Rhythm in her Body’ had leading  fashion choreographers drooling over the Indian equivalent of Hollywood star Halle Berry! In fact, Sushma Puri from Elite Model Managemetn chased her all the way upto the Kolkata Fashion week in order to sign her on. And ace designer Nandita Thirani chose her as the lucky opening mascot for showcasing her Lakme Fashion Week collections.  And then followed a string of fashion designer fans including Manish Malhotra (he only chose Sneha from Kolkata she closed for him in the Kolkata Fashion Week), Jaya Misra  and Shantanu-Nikhil amongst others.  

    “I always had a feeling of being extraordinary and rising above my surroundings but didn’t have any clue. I strode the normal path for a girl of my background till my teens. My letter from the engineering college got misplaced and I was mulling entering dental college. When suddenly a new avenue of ramp modeling opened up in my life. It created a ruckus in my conservative household and my parents were very upset. My elder sister stood by me and gave me the confidence and courage to pursue it,” says Sneha. When 5-6 hoardings with my face were put up across Kolkata, my parents finally relented when people appreciated my work. And yes, she has not taken a single penny from them for her pursuits.

    On the Kingfisher Calendar show, Sneha was initially very disturbed with the emotionless approach of the crew! “I was just another candidate with a lovely body. I wanted to tell them that I had an equally intelligent mind to back my body up. I am proud that it was seen in the tasks that I did. The other candidates found my reading habits and my religious chanting from my rosary very weird. And while they used to diet, I used to eat quite a lot and still maintain my demure size zero tall frame. But when I started posting success after success, they started taking me seriously,” says Sneha.  She adds, “Others were competing while I was really enjoying myself.  I am very happy to win the Most Beautiful Body and the Most Photogenic Body titles. My mantras were confidence, determination and focus.”

    In fact, Sneha’s biggest fear on the show was that she was frightened of water and scared she might be asked to swim. “There was an accident in Chennai where I literally lost my life and was scared of swimming and going underwater. I joined this contest to confront my biggest fears and showcase my inborn talents. In the early rounds, they gave me an underwater task and I had to channelize all my resources to complete the task. I did well and proved a point to myself and peers. I won the maximum tasks and surprised myself and others. I have become very carefree and fearless.”   

    An ambitious young fresh face, Sneha quit her marketing job in the fast-paced city of Mumbai to change her career course to the glamorous world of fashion. A true believer in herself, Sneha swears that soon the world will know and believe in her! She is the most confident about “Myself as a whole” and her asset is her “confidence that has got her quite a lot at a young age.  She reads quite a lot and is a linguist with English (literature graduate with honours), Hindi, Urdu and Bengali. And she claims that she is a born dancer. She has dabbled in copywriting and thinks of writing scripts during her leisure time. She has also tutored the contestants of the Indian Princess contest organized by the Mumbai-based Atharva Group. She enjoyed the task of grooming and tutoring young raw contestants and elevating their self-esteem, self-confidence and self-belief.

    An extremely spiritual human being, Sneha philosophises, “I get bored very quickly and keep looking for new challenges and frontiers of expressing myself.  I still feel I haven’t expressed myself fully and am still in the process of discovery. I continue to get plum assignments without really auditioning or striving hard. I continue to meet greater human beings and aspire to match their greatness with my latent talent and abilities. I believe that an actor lies hidden within me. I always fantasise about giving several expressions for a particular situation. I am Power Woman and will be the one that will make a difference to the lives of millions of Indians.” Incidentally, her father was an amateur actor and used to do a lot of theatre and encourage her to watch serious cinema.  But no one else in her family has any remote connection with showbiz. And Sneha is determined to make it on her own steam.   

    As in sync with her Kolkata mindset, Sneha dreams of doing meaningful globally crossover films in the mould of actress such as Aparna Sen, Smita Patil and Madhuri Dixit amongst others.  She is still adjusting to the metropolis of Mumbai in terms of films, finance and fashion.  And Sneha Upadhyay is very clear that she is here to be and carve a niche for herself while leaving her footprints in the sands of time. ..

  • Laqshya Media Solutions creates nationwide buzz for Maruti Suzuki Stingray launch

    Laqshya Media Solutions creates nationwide buzz for Maruti Suzuki Stingray launch

    Laqshya Media Solutions (formerly known as OMI), the division of India’s leading OOH advertising company – the Laqshya Group, planned and executed a nationwide campaign for the launch of the new Wagon R Stingray. The car is the newest model launched by Maruti Suzuki and the purpose of the campaign was to create maximum visibility and interest in the car across the country. The campaign, which lasted an entire month, was one that involved a great deal of research and planning.

    The brief provided by the client was to generate maximum impact by using hoardings and spaces in relevant locations. Even though visibility was a crucial factor in the client brief, the idea was to ensure that the brand and the product stood out in a stylish and tasteful way without being too intrusive. The campaign designed by the Laqshya Media Solutions team therefore included a mix of various media from billboards, gantries, unipoles, bridge panels and toll brandings.

    Talking about the new campaign, Atul Shrivastava, the COO for the Laqshya Group, said, “We are happy with the efforts the team has put in to innovate and create a powerful OOH campaign for the new Stingray launch. The locations chosen have been excellent and ideal for such an important campaign. Since Maruti Suzuki has been a client with us for several years, we wanted to do something exceptional and different to make the launch a success.”

    Vinay Pant, Media Head for Maruti Suzuki, also commented on the new Stingray launch campaign, “The brief for the campaign was to create good visibility through outdoor advertising for the Stingray Launch that would capture the attention of young, trendy people in the metros and even in the Tier II cities. We knew that creating such a large scale campaign would be quite a challenge but we are very pleased with the ideas and execution from Laqshya Media Solutions.”

    Avinash Singh, Media Manager for Maruti Suzuki, also spoke about the outdoor media campaign executed by Laqshya Media Solutions. “Our aim was to ensure maximum visibility for the new Wagon R Stingray and I am happy to say that Agency has delivered well on that front. I am especially pleased with some of the unique innovations like the branding at the Noida toll plaza. We look forward to many more exciting outdoor campaigns in time to come,” he said.

     

     

    The campaign made extensive use of as many as 250 media units across 20 cities, at main arterial routes, high traffic zones and key touch points.