ITV

Category: Press Release

  • Vh1 celebrates Teacher’s Day with a musical syllabus

    Vh1 celebrates Teacher’s Day with a musical syllabus

    When words fail, music comes alive. The aura of soulful tunes and rhythmic beats often act as not only a source of entertainment but also a healer, a motivator, and a guide; much like the teachers in our lives. This Teacher’s Day let’s revise the chapters of music, celebrating everything it has taught us with a specially curated segment – Vh1 Home-School: Teacher’s Day Special on Saturday, September 5 at 12pm, featuring songs that are inspiring and sure to string a lesson or two about life.

    Here’s the syllabus for the crash course;

    LIT English with Cardi B’s Okurrrr and Drake’s Yolo. A glossary of all the words that we added to our vocabulary from our favourite musicians!

    Harmonic History with Coldplay’s Viva la Vida French Revolution and U2’s Pride. Songs that have covered events over time, and they teach us a lot about the world as it was!

    Bassic Mathematics with Bob Dylan’s Love Minus Zero and Tool’s Lateralus. Who says math wasn’t fun? We learned a great deal from our favourite musicians!
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    Geography Rhapsody with Jay Z & Alicia Keys’ New York and Katy Perry’s California Gurls. Sometimes it feels like you know a place just by hearing about it, and nobody does a better job than our favourite musicians!

    Sonic Science with Coldplay’s Speed of Sound and Sean Paul’s Temperature. Music has taught a great deal about how science is integrated into everything we do, let’s celebrate it too!

    Practical Trebles with Drake’s How To Toosie Slide and MJ’s How To Walk On The Moon. A comprehensive how-to guide taught to us by music!
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    And that’s not all, hop on to the channel’s social media to watch featurettes of artists and insiders from the Indian music space like Shruti Hassan, Ananya Birla, DJ Kashish Singh, Ayushmann Sinha and Nicky Ramnani on ‘What has #MusicTaughtMe?’

    This Teacher’s Day, let’s learn along with music and celebrate the teachers in our lives, exclusively on Vh1 India

  • MTV Beats launches ‘Love Duet’- India’s first love album by the LGBTQIA+ community

    MTV Beats launches ‘Love Duet’- India’s first love album by the LGBTQIA+ community

    MUMBAI: A lot has been said about unlabeled love, especially since the historic repeal of Section 377 in 2018. But when it comes to mainstream music, a lot needs to still happen, going beyond the conventional norms of gender in storytelling and music, putting the LGBTQIA+ community in spotlight. Thus, to celebrate two years since the repeal of Section 377, MTV Beats presents MTV Beats Love Duet, India’s first gender atypical love duet album. Created by artists from the LGBTQIA+ community, this album embraces love that goes beyond the ‘boy-girl’ ka pyaar. The genres to be covered in the album are Indie-pop, indo-western and rap.

    With an aim to normalize conversations on love that goes beyond the stereotypes of gender in the Hindi music space, MTV Beats Love Duet, in association with Kitty Su, brings together some of the greatest musicians from the community to spread love through the power of music.

    From the mesmerizing vocals of Sushant Divgikar, the multi-talented youth influencer along with Shubhangi, Rushik Thakkar and Prachi to the snapping beats by Ma Faiza and the music production by Rtunjya, the best from the community have joined hands to write and compose the album. Acclaimed singer Nikhita Gandhi has also poured in her love with a special track, “Khud Ko Hi Paake” for MTV Beats Love Duet.MTV Beats will be producing the album and making music videos for the song Jashn-e-bahaar, Teri meri baatein, Ishq karle tu and the same will be played on the channel while all the songs will be available on MTV Beats’ social media handles.

    Commenting about the initiative, Viacom18 youth music and English entertainment marketing head Navin Shenoy  said, “At MTV Beats, we have been constantly innovating our offerings to be THE music destination for young India. Our last Youth Insights study found that 71 per cent of youngsters support their LGBTQIA+ friends, which led us to introspect how we as contemporary music channel could help change the status quo for gender atypical music. We are glad to have partnered with Kitty Su and work with super-talented independent artists to create ‘Love Duet’ – India’s first love album by the community.”

    Talking about the collaboration with Viacom 18, The Lalit Suri Hospitality Group ED Keshav Suri, said, “Kitty Su has always been at the forefront of empowering the LGBTQIA+ community. It's not just a regular nightclub anymore, it has evolved into a movement now and we’re working together to drive a change. Our partnership with Viacom18 for MTV Beats Love Duet is a refreshingly bold and impactful initiative. It is an incredible platform to promote the talented queer artists and spread the message of pure love"

    MTV Beats Love Duet album will have three songs titled, Teri Meri Baatein, Jashn-e-bahaar and Ishq Karle Tu  promising a fine blend of Indie -Pop, Indo -Western and Rap for the music lovers. While Teri Meri Baatein is a sweet rendition signifying love that can start with just simple conversations, Jashn-e-bahaar chronicles the emotion of first love with mixed feelings and the thought of being loved back by the person. Ishq Karle Tu is a bold, confrontational song that challenges the stereotypical notions attached to same-sex love. These tracks will be available on the social media pages of MTV Beats. The first track Jashn-e-bahaar will launch on 10 September, 2020.

  • Rajesh Kalra joins Asianet News Media and Entertainment as Executive Chairman

    Rajesh Kalra joins Asianet News Media and Entertainment as Executive Chairman

    Asianet News Media & Entertainment Pvt. Ltd. (AMEL) – has announced that Mr. Rajesh Kalra, Veteran Journalist, Pioneering internet entrepreneur and one of the earliest leaders of India’s Digital Media charge, will be joining it’s Board and be its Executive Chairman.

    AMEL has multiple digital brands in its portfolio including asianetnews.com, indigomusic.com etc and serves consumers in multiple languages.

    About Rajesh Kalra

    Kalra was the Chief Editor of Times Internet, the repository of everything digital of The Times of India Group, India’s largest media house, from June 2006 to August 2020. He was also an entrepreneur from 2000-2006 when his company managed the dynamic portions of websites such as Yahoo India, MSN India, Mantra Online and started India’s first 24*7 news website, NaradOnline.

    During his stint at Times Internet, where he became the youngest Chief Editor at the age of 40, he was instrumental in the launch of almost all the news and entertainment properties of the group – TOI, ET, Mumbai Mirror, Bangalore Mirror, Ahmedabad Mirror, Pune Mirror, NBT, MT, Indiatimes, Ei Samay, I am Gujarat, Vijay Karnataka and the three Samayam properties (Telugu, Tamil, Malayalam).

    Kalra started his career with the computer publication, Dataquest and thereafter had stints with the print editions of the Times of India, Business Standard and The Economic Times.

    His move to digital happened after ET, when he became the first Editor of Times Interactive in 1999, before he moved on as an entrepreneur.

    Kalra is an avid sportsperson, a trained high-altitude mountaineer, a marathoner and a mountain biker who has ridden twice from Manali to Leh. He has been the member of the prestigious Prime Minister’s Olympic Task Force and the All India Council of Sports. He is also a non-motorised transport evangelist and is a founder Trustee of the ‘Raahgiri’ Foundation.

    Abhinav Khare, Chief Executive Officer said, “I am very happy that Mr Kalra is joining this team. He will add significant leadership capability to our company and the entire team, and I am excited to be working with him and growing our company even faster.”

    About Asianet Media and Entertainment

    AMEL is a Bengaluru headquartered media technology company that has high growth innovative Digital and Broadcast platforms and brands that deliver content to millions of users nationwide and in multiple languages.

  • Enrich to provide salon services at home, with CIDESCO(Switzerland) safety certified experts

    Enrich to provide salon services at home, with CIDESCO(Switzerland) safety certified experts

    After a successful reception since they re-opened the salons in July, Enrich, India’s leading organized salon chain; will be resume providing services at home too across all the six cities where the salons function – Mumbai, Pune, Bangalore, Ahmedabad, Surat, Baroda. Earlier known as Belita, the home salon service is now a part of the mainstream offerings of the brand, where therapists from Enrich salons in the catchment would render the expert services. 

    In light of the pandemic, the brand has launched a digital campaign to showcase the convenience and safety of services at the comfort of one’s home.

    After the positive response on the video which explored the responsibility of taking safety precautions while being your go-to grooming and beauty service provider, the brand has produced another creative and heart-warming poem. The video explores the need for professional care and services amidst the restricted mobility given the pandemic.

    The video strikes an emotional chord with the customers as it relates to the lack of time due to increased household chores, professional commitments and more, however, they notice the need of these services whenever they see their reflection.

    The video explores the feeling of customers being rightly precautious of stepping into the salon. It shows a woman balancing work and house chores, but also looking at her reflection in every surface and realizing the need for grooming. As the poem progresses it beautifully captures the emotions of the customers and the technicians as they provide beauty services with complete PPE Kit, face guards, masks and sanitizing everything thoroughly in the protective environment of the client’s home. (the last two paras are a descripton of the video- are we going to include the video in the article online- we must)

    “Enrich is the only salon chains in the country which is CIDESCO,Switzerland certified for sanitation and works with highly trained experts to render services for salon as well as home clients. The safety measures used for home services follow the same stringent protocols that are laid for services at the salon.

    With Enrich coming home the objective of the brand is to provide the services to the customers in an environment of their choice, where they feel safe and comfortable.” Said Soumya Shetty, Marketing Head, Enrich Salons. 

    The video campaign is live on social media handles of Enrich and Best Ads and is been well received by the audience.

  • Zee Cinemalu celebrates its 4 years of success this anniversary

    Zee Cinemalu celebrates its 4 years of success this anniversary

    A journey of unparalleled entertainment, of togetherness and shared experiences; it’s been a thrilling 4-years for Zee Cinemalu. A name that has grown to become synonymous with the best of Telugu movies on small screen television. Launched by the Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on 4 September 2016 with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres in Telugu market, giving a unique offering to movie lovers. Over the years, the channel has featured the latest and most unique content that has inspired, stimulated and entertained us. Zee Cinemalu reaches out to 55 million viewers week on week in Telangana and Andhra Pradesh.

    In the week of FY20, Wk13, Zee Cinemalu scored the highest ever viewership of 351 GRPs in < 75L Urban and 483 GRPs in Hyderabad. This sets a new benchmark in the television movie industry as Zee Cinemalu is the only Telugu movie channel to have achieved this feat in the last 5 years as per BARC.  Zee Cinemalu stood as No.1 in Hyderabad in FY 19 & FY 20. The channel share moved from 14.8% to 25.3 per cent in the last 4 years and in the last  sixweeks, the share stood at 27.7 per cent.

    The channel has been entertaining viewers with evergreen hits and latest titles in various genres like Family, Drama, Comedy, Horror and Thriller. In this process, Zee Cinemalu has successfully occupied a special space in the hearts of Telugu audience across the state. The Zee Cinemalu HD variant launched on December 31, 2017, continues to deliver the viewing experience with this technology to their ardent viewers.

    Commenting on fourth anniversary, Zee Cinemalu business head Sai Prakash says, “Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home- viewing entertainers, that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres that appeals to both the masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”

  • ESPNcricinfo launches its latest campaign ‘SCORES SE LOT MORE’ targeted at the new age discerning cricket fans

    ESPNcricinfo launches its latest campaign ‘SCORES SE LOT MORE’ targeted at the new age discerning cricket fans

    With the announcement of IPL 2020 in UAE, cricket fans finally have a reason to rejoice. ESPNcricinfo, the go-to digital destination for all things cricket, joins the celebration with the launch of its latest campaign 'SCORES SE LOT MORE.' The new integrated campaign reinforces ESPNcricinfo's core value proposition of delivering wholesome cricket news and information and compelling match coverage and surround content; all beyond just scores for the fans. The campaign comprises a two-part film series and has been conceptualised by Dentsu India.

    With 'SCORES SE LOT MORE,' ESPNcricinfo aims to connect with the ardent fans of the game for whom cricket is more than just a sport, it is a way of life. For these true fans, cricket is in their DNA and part of their identity. It is much more than just the 22 yards or the grit of the players battling it out on the field; it's about getting a ring side view into the game. It can be as basic as the toss, or the pitch report, the team selection, wicket or the shot, turning point in a game, or an in-depth pre and post-analysis of the match. 

    Commenting on the campaign, Gaurav Thakur, Director of Marketing and Business Development at ESPNcricinfo, says, "At ESPNcricinfo we have always believed in empowering our fans with insight and reasoning. This campaign reinforces our commitment to providing an astute experience for the curious fans who love to immerse themselves in the game irrespective of where they are. These fans want to know more than just the score. They want to understand the 'what, why and how of the game.' For them, an explanation is as important as the information." 

    Gaurav adds, "I am glad that we partnered with Dentsu India. They understood what we were looking for and created quirky yet sharp films to convey ESPNcricinfo's core value proposition. I am sure the fans will be able to relate to these films."

    Talking about the campaign Indrajeet Mookherjee, President, Dentsu India says, "We are delighted to partner with ESPNcricinfo, arguably the last word when it comes to cricket. The communication task was to appeal to a younger audience and use the product strength to create a cool user persona. Young fans want to be knowledgeable but also want to be entertained. Our campaign attempts to make being knowledgeable cool in the garb of irreverence and humor and underline the brand message of separating the score seekers and the true cricket fans."

    The two-part film series uses wit and humor to strike a chord with the younger audience of 15-25-year-olds, the target audience for the campaign. The films bring alive two unique offerings of ESPNcricinfo – expert views and in-depth analysis through a situation using two cricket fans – an ESPNcricinfo fan who understands and seeks the finer details of every match, every ball and every run and a non-user. The ESPNcricinfo fan eventually bowls over the non-user with his knowledge and passion. 

    Krishna Mani, Executive Creative Director, Dentsu India believes, "There are a few times in one's career where you get to work on a product or a brand that you really love – ESPNcricinfo is just one such brand. I have been a big fan of their witty commentary and amazing articles since the platform's inception. The challenge of this project was not coming up with the idea but to stop oneself from writing more and more."

  • PROMAX IS SET TO EMBARK ON A NEW INTERESTING ONLINE JOURNEY WITH THEIR INDIA CHAPTER, WITH “RE-INVENT” BEING THE THEME FOR 2020

    PROMAX IS SET TO EMBARK ON A NEW INTERESTING ONLINE JOURNEY WITH THEIR INDIA CHAPTER, WITH “RE-INVENT” BEING THE THEME FOR 2020

    Promax is back with its 17th India edition of its Conference and Awards; this time in a new avatar entitled the ‘RE-INVENT: THE PROMAX INDIA VIRTUAL 2020 CONFERENCE & AWARDS.

    Since 1997, Promax has honoured creativity, innovation, and storytelling in the media and entertainment industry. In 2020, Promax India is once again committed to celebrate exceptional work in promotions, design, and marketing. Given the ‘new-normal’, they have revealed ‘RE-INVENT’ as this year’s theme.

    The 2 day ‘RE-INVENT’ conference will be a nouvelle, one of a kind virtual online conference comprising of online sessions and workshops which you can participate in from the safety of your home or office, wherever you may be.

    ‘’Life as we know it has changed, however content is still king and with more and more new platforms being launched on a daily basis world-over, we believe that the bar has been raised yet again in the field of content marketing and creativity and we at PROMAX will be bringing you a stellar line-up of speakers, workshops, live chats at a 2 day virtual conference on the 8th & 9th of October, 2020 and celebrate creativity with the Promax Awards on the 9th of October, 2020’’ says Rajika Mittra, Country Head & Strategic Partnerships (India, Hong Kong & Philippines).

    Promax has always had a special relationship with India and to honour the promo creative genius Arnab Chaudhuri, a major influence in our industry and the animation wunderkind behind India's iconic Arjun The Warrior Prince, Promax is now recognizing rising animation talent in his name for his invaluable contribution to the animation and entertainment industry in India. As a part of the Promax Awards this year, a special award to recognise a new talent who is already creating outstanding work is being initiated by Promax.

    "Arnab very early on believed that we could make a world class animation film in India and that was purely because he believed in the talent in our country. He believed in people, and encouraged everyone to believe in themselves, have their own unique creative voice and become better versions of them. Thank you Promax, for this huge honour and we his work and passion for excellence continues to inspire generations to come”, says Ashima Avasthi (Arnab’s wife)

  • First Partners bags communications mandate for Vedanta’s Aluminium & Power Business

    First Partners bags communications mandate for Vedanta’s Aluminium & Power Business

    Mumbai: First Partners, an award-winning premier communications firm, today announced that it has won the public relations mandate of Vedanta Limited –Aluminium & Power Business.  Vedanta Limited is one of the world’s leading diversified natural resources companies and the largest producer of aluminium in India.

    The award of this mandate followed thorough evaluation rounds involving a multi-agency pitching process.

    First Partners remit spans corporate communications and brand PR support for Vedanta’s Aluminium and Power business units spread across the states of Odisha, Chhattisgarh and Punjab including the corporate office in the National Capital Region (NCR). 

  • News Nation’s ‘Desh Ki Bahas’

    News Nation’s ‘Desh Ki Bahas’

    In past few weeks there had been a lot of mudslinging across various news channels in their debates shows particularly on the SSR case and if one has to go by public perception, journalism by some renowned news channels are now seeing their ebb, particularly when a matter is sub-judice and under investigation by the highest agency of the country. 

    However, not every news channel follows the ideology of sensationalism or the policy of “do whatever it takes to get viewership”. One such show is “Desh Ki Bahas” of News Nation anchored by veteran journalist Deepak Chourasia. It stands out as a differentiator because the topic of the show is decided by the public and not influenced by any agenda. Since the launch of the show it has taken up issues like Palghar Mob Lynching, CAA, Ayodhya Ram Mandir, Indo- Chinese tensions, SSR case and various others under a fact based, non-judgemental approach. The debate leaves food for thought for viewers, so that they formulate their own informed conclusions. The tone of the show is set as informative rather than coercive and there had been instances when guests were cut off when they became hyper reactive.

    Editorial director of News Nation Network, Mr. Manoj Gairola commented ‘’ the show is for the people and decided by the people, our job is to present fact in an unbiased manner and ask relevant questions, viewership will follow”.

    It may be noted that “Desh Ki Bahas” discussion shows have left behind long established debate shows of other channels like Aaj Tak, Zee News, India TV, TV9 Bharatvarsh as per BARC numbers.

    Mr. Sanjay Kulshreshtha, MD, News Nation Network said, “As a responsible National news channel our priority is to provide impartial information on every kind of news of public importance be it Bangalore violence or Kozhikode Plane accident or Delhi riots or Assam floods or Rajasthan political crisis, we cannot become views channel as viewers have not mandated us for that”.

  • Sony PIX dials up the amazement quotient with the best of Hollywood blockbusters

    Sony PIX dials up the amazement quotient with the best of Hollywood blockbusters

    It is going to be a power-packed month on Sony PIX owing to a barrage of special programming which includes the Indian Television Premiere of ‘How to Train Your Dragon: The Hidden World’, PIX Premiere League and Amazement at primetime with a different theme every week – ranging from Horror and Comedy to Creature Feature and Dwayne Johnson special.

    Starting with the Indian Television Premiere of ‘How to Train Your Dragon: The Hidden World’ on 30th August at 1pm and 9pm, the movie will premiere in English, Hindi, Tamil and Telugu only on Sony PIX SD and HD. With Byju’s as the ‘Co-Presenting Sponsor’, Kia as the ‘Driven By’ sponsor on Sony PIX SD, Hyundai as the ‘Co-Powered By’ sponsor on Sony PIX HD and Hershey’s India as the ‘Associate Sponsor’, ‘How to Train Your Dragon’ will not be available on any other platform in India. 

    Next up is the comeback of PIX Premiere League. Starting September 19, Sony PIX will treat the viewers to some pre-match and post-match excitement with the best of Hollywood movies, Monday to Saturday at 1pm and 11pm. To celebrate the century of your favorite batsmen or to get over the loss of your favorite team, Sony PIX will have the best of blockbuster movies lined up to add to the thrill and excitement of a good match. And with Sony PIX, everyone can be a winner as the channel is giving viewers a chance to win excusive merchandise every-day by answering the question asked during the 1pm and 11pm movie. And, the one who answers most questions correctly throughout the league will win a mega prize – a cricket bat signed by the World Cup Champions – England.

    Additionally, from 7th September to 7th November, primetime on Sony PIX will be full of amazement as every Monday to Saturday at 9pm, the best of Hollywood blockbusters will keep the fans entertained. Sony PIX is adding a touch of novelty to this special line-up by picking a different theme every week – themes ranging from Horror and Comedy to Creature Feature and Dwayne Johnson special. So, let the good times continue with Sony PIX.