ITV

Category: Press Release

  • Star Pravah vishesh prastuti “Mission Loveria 143”

    Star Pravah vishesh prastuti “Mission Loveria 143”

    Maharashtra’s leading Marathi GEC shall telecast its special presentation, MISSION LOVERIA 143’ at 7 pm on Sunday, October 20th. Every special presentation of Star Pravah explores a fresh and new aspect of relationships and Mission Loveria is a rib-tickling story of two friends, Raghav (played by Bhushan Pradhan) and Sampat (played by Hemant Dhome) desperately trying to woo girls and Love Guru (played by Sharad Ponkshe) who advises them.

     

    Bushan and Sampat are roommates and work in the same mobile store. Apart from their house and place of work, they also share a common problem; both are consistently failing in their attempts to get a girlfriend; Raghav due to his shy nature and Sampat due to his over-confident nature. It is under these circumstances that they meet Prem Kumar a.k.a. Love Guru who starts advising them in matters of love. The efforts bear fruit and Raghav and Sampat fall in love with two sisters, Aditi and Anagha and leads to a series of mis-understandings between the two friends. While attempting to clear the mis-understanding, more trouble erupts when Prem Kumar comes face-to-face with Aditi and Anagha’s mother.

     

    What was the reason of the mis-understanding between the two friends, what is Love Guru’s relationship with Aditi and Anagha’s mother, what is the thread of relationship that connects all of them together and will Raghav and Sampat get back their love? Star Pravah’s special presentation, “Mission Loveria 143’ has all these answers.

     

    Mission Loveria 143, produced by Reel Life Productions, is directed by Hemant Deodhar and features noted artists like Sharad Ponkshe, Vrunda Ahire, Bhushan Pradhan, Hemant Dhome and Sai Lokur in key roles.

     

    Watch ‘MISSION LOVERIA 143’ Exclusively On Star Pravah
    On October 20th, 2013at 7 Pm

  • Percept Activ executes Hindtex BSM at Varanasi

    Percept Activ executes Hindtex BSM at Varanasi

    The Indian Handloom industry is one of the most celebrated industries in India and contributes a lot to Indian Tourism. Tourists flock in to get hold of unique ethnic Indian handloom products which is one of the biggest unique selling points. Percept Activ has grabbed the opportunity as a brand activation partner for Hindtex BSM at Varanasi supported by Ministry of Textiles, Government of India and COHANDS & Eastern U.P. Exporters Association (EUPEA) on September 27, 2013.This fashion show showcased creations on handicrafts by Delhi based designer Rinku Sobti along with Varanasi Silk products by Varanasi based designer Pradeep Anand Singh.

     

    The luxurious fashion show was choreographed by noted choreographer Rashmi Virmani who conceptualized the fashion show segments to represent traditional Indian designs in a contemporary format.

     

    This event was attended by the high ranking officials from the Uttar Pradesh bureaucracy along with other noted dignitaries from the fashion industry, the Hindtex Fashion Show redefined traditional Indian fashion wares, and showcased that conventional fashion is still relevant in the dynamic contemporary fashion atmosphere. It also brought together well known names from the field

     

    Mr. Sanjay Shukla, Chief Executive Officer, Percept Activ said, “The Fashion Show with Ministry of Textile started with a very simple objective of creating awareness and reach the targeted group of consumers especially the young and niche market potential for the Handloom & Handicraft products. We have conducted fashion shows in Delhi, Chennai, Hyderabad, Kolkatta, Masoorie and now in Varanasi. During this journey, we have been able to engaged some very famous and prestigious designers and choreographers using Handloom as well as Handicraft as fashionable products and accessories”

     

    Added, Shri Balvinder Kumar, IAS, Development Commissioner (Handlooms), Ministry of Textiles, Govt. of India, “Through this initiative, The Ministry of Textiles aims to showcase the ever-increasing popularity of Indian handicrafts in a new light. Faced with the onslaught of new weaving technologies, Indian handicrafts have commendably managed to hold onto its market positioning which we seek to build upon through this exhibition. The involved fashion shows showcase the intricacies of Indian traditional and contemporary hand weaves, and seeks to increase its exposure in the international market. With our partners being the Eastern U.P. Exporters Association, our endeavour is to take Indian handicrafts into the unexplored markets and increase its market outreach.”

  • Luminarc associates with NDTV GOOD TIMES’ ‘Bachelor’s Kitchen’ to promote use of healthy and stylish tableware

    Luminarc associates with NDTV GOOD TIMES’ ‘Bachelor’s Kitchen’ to promote use of healthy and stylish tableware

    Luminarc, the French tableware brand is the associate sponsor of the show ‘Bachelor’s Kitchen’ on NDTV Good Times starting October 18th, 2013.

     

    Anchored by celebrity host and Chef Aditya Bal, the new show aims to transform kitchens into creative workstations with explosive new ways to make everyday food a joy to cook and share. Complementing the gourmet delight on the show will be the new stylish and trendy range from Luminarc.

     

    Inspired by its French lineage, the Luminarc range exudes French style, sophistication, cuisine, creativity and aspiration. The brand offers a wide range of tableware, drinks ware and kitchen accessories and enjoys revealing the secrets of the art of entertainment around the table. Assisted by French innovation and creativity, the brand’s wide variety of offerings appeal to all ages and all desires and create a perfect meal atmosphere for every occasion. Lively and consumer friendly, the brand adds that perfect touch to the lives and homes of people it touches.

     

    Speaking on the association, Ajay Dhyani, Marketing Manager – Indian sub-continent, said, “We are excited about our association with NDTV GOOD TIMES. Luminarc is a world’s leading brand in tableware industry and we are pleased to be part of the show which will enable the viewers to understand the nuances of using healthy cum trendy tableware. It’s time that people became conscious about the importance of using healthy tableware and also understand that tableware is no longer a “behind the cabinet” product. Trendy and stylish tableware is as much a statement as any other lifestyle product is.”

     

    Luminarc offers a wide range of shapes, styles and patterns which are easy to use and store. The brand offers a wide variety of dinnerware, drink ware and other kitchen accessories and this show will provide Luminarc an opportunity to showcase its stylish & trendy range and also highlight how healthy Luminarc’s products are. Unlike other products in the market, which may be of low quality, Luminarc products are carefully designed using non-toxic (lead free) enamels and are 100% food safe. The range is perfectly tempered making it three times stronger and highly heat resistant.

     

    Speaking about the channel’s association with Luminarc for the show Arati Singh, Channel Head , NDTV Good Times said, “The channel’s new offering Bachelor’s Kitchen will see celebrity chef Aditya Bal making cooking so simple that everyone can try their hand at it and each episode helps you plan an entire meal full of quick, easy and mouthwatering dishes. The association with Luminarc was an obvious choice as the brand offers innovative and stylish kitchen accessories which perfectly compliment the gastronomical delight on the show.”

  • Luminarc associates with NDTV GOOD TIMES’ ‘Bachelor’s Kitchen’ to promote use of healthy and stylish tableware

    Luminarc associates with NDTV GOOD TIMES’ ‘Bachelor’s Kitchen’ to promote use of healthy and stylish tableware

    Luminarc, the French tableware brand is the associate sponsor of the show ‘Bachelor’s Kitchen’ on NDTV Good Times starting October 18th, 2013.

     

    Anchored by celebrity host and Chef Aditya Bal, the new show aims to transform kitchens into creative workstations with explosive new ways to make everyday food a joy to cook and share. Complementing the gourmet delight on the show will be the new stylish and trendy range from Luminarc.

     

    Inspired by its French lineage, the Luminarc range exudes French style, sophistication, cuisine, creativity and aspiration. The brand offers a wide range of tableware, drinks ware and kitchen accessories and enjoys revealing the secrets of the art of entertainment around the table. Assisted by French innovation and creativity, the brand’s wide variety of offerings appeal to all ages and all desires and create a perfect meal atmosphere for every occasion. Lively and consumer friendly, the brand adds that perfect touch to the lives and homes of people it touches.

     

    Speaking on the association, Ajay Dhyani, Marketing Manager – Indian sub-continent, said, “We are excited about our association with NDTV GOOD TIMES. Luminarc is a world’s leading brand in tableware industry and we are pleased to be part of the show which will enable the viewers to understand the nuances of using healthy cum trendy tableware. It’s time that people became conscious about the importance of using healthy tableware and also understand that tableware is no longer a “behind the cabinet” product. Trendy and stylish tableware is as much a statement as any other lifestyle product is.”

     

    Luminarc offers a wide range of shapes, styles and patterns which are easy to use and store. The brand offers a wide variety of dinnerware, drink ware and other kitchen accessories and this show will provide Luminarc an opportunity to showcase its stylish & trendy range and also highlight how healthy Luminarc’s products are. Unlike other products in the market, which may be of low quality, Luminarc products are carefully designed using non-toxic (lead free) enamels and are 100% food safe. The range is perfectly tempered making it three times stronger and highly heat resistant.

     

    Speaking about the channel’s association with Luminarc for the show Arati Singh, Channel Head , NDTV Good Times said, “The channel’s new offering Bachelor’s Kitchen will see celebrity chef Aditya Bal making cooking so simple that everyone can try their hand at it and each episode helps you plan an entire meal full of quick, easy and mouthwatering dishes. The association with Luminarc was an obvious choice as the brand offers innovative and stylish kitchen accessories which perfectly compliment the gastronomical delight on the show.”

  • The Joy of Giving week wraps up on an incredible note

    The Joy of Giving week wraps up on an incredible note

    The Joy of Giving, an initiative started by Percept Art in association with ToyBank saw its last fund raising event yesterday. ToyBank which is a non-profit organization that has been set up with the aim of providing toys to children, organized the fund raiser through the synchronization of art, music and creativity.

     

    27th September 2013 was the opening night of the joy of giving week with wine and cheese, where Shweta Chari, founder CEO of Toybank made a brief presentation to the audience. Next was the musical event where the attendees saw live performances by Luke Kenny, Vasudha Sharma, Ravi Iyer and others.

     

    The final event of the joy of giving also saw the final round of the photography event. The entries were judged by Atul Kasbekar and Purab Kohli. Attendees at the event also saw live performances by Suchitra Pillai & friends, Luke Kenny and other well renowned artists. The event on the whole was a huge success and received incredible support from the people.

     

    Atul Kasbekar in regards to the photography event said, “Picking a winner is not easy when we have so many amazing photographers in the house. It makes me really happy to see photography being taken so seriously not only as a hobby but also for a full fledged career option.”

     

    Luke Kenny, who has been a major support for the joy of giving added, “Toybank is doing such a brilliant job for the under privileged children. It feels really good to be associated with an event like joy of giving. I have made my humble contribution and shall continue to do so in the future.”

     

    Percept Art aims at raising around 10 lacs from all these events and a portion of funds raised from this event will be donated to Toybank, which intends to use these funds to open one dozen rural impact centers across rural Maharashtra by the end of this year.

     

    Shweta Chari, founder CEO of Toybank was overwhelmed with the response. She said, “It is like mixed emotions rushing in. The team of Toybank and Percept have done an amazing job to put together this brilliant show. We shall continue to do whatever we can to make a contribution to the lives of these beautiful children and make their world a better place.”

     

    Having reached out to over 65,000 kids so far, Toybank is working their way to impact the lives of 1,00,000 kids in their 10th year.

  • King Koil Unveils Posture Sense Mattress

    King Koil Unveils Posture Sense Mattress

    King Koil, an internationally acclaimed and magnificent mattress brand has ushered in its latest range of premium mattress ‘Posture Sense’. Posture Sense by King Koil is the most widely available balanced coiled support system mattress, with a unique dual comfort feature. To ensure, an ultimate sleeping comfort, this uniquely designed & patented technology mattress, has been launched, for the first time in the Indian mattress market.

     

    The Posture Sense Mattresses are made from the finest materials in the most appropriate mix and provides an unrivalled comfort and support to the human body. With the unique high coil count of pocketed spring core, Posture Sense comes with one side as a softer support layer to the body for luxurious and plush feel and on the other side off the mattress an option of comparatively firmer feel to the body.

     

    The firm side is created by using heavy density REBOND foam; where as the soft side comes with two luxury layer options i.e Ultra PLUSH Foam and CELLULAR MEMORY Foam. All the mattresses meet our high- quality standards of proper support, comfort and long-lasting durability.

     

    Excited about the unique addition to the portfolio of King Koil, Mr. Archit Gupta, Managing Director said, “Our Company is well-known for providing Innovative Designs & Patented technology mattresses. As a sole licensee of King Koil for the Indian Market, I am sure it will help us to redefine the sleeping solutions.”

     

    We aim to continuously present a large range of offerings to Indian customers and Posture Sense mattress is the new addition in this endeavor”, added Mr. Gupta.

     

    Posture Sense mattresses are available across all leading stores of India, the price ranges from15000 INR to 46000 INR.

  • France 24 to launch on DD DIRECT + and DISH TV to 31 million additional households in India

    France 24 to launch on DD DIRECT + and DISH TV to 31 million additional households in India

    FRANCE 24 has concluded a new distribution agreement in India and will be available on free-to-air Direct-To-Home service (DTH) DD DIRECT +. Owned by public broadcaster Prasar Bharati, the platform will begin broadcasting FRANCE 24 English version on November 1st.

    Thanks to this agreement, FRANCE 24 will also be available on DISH TV basic offer, the n°1 private satellite operator in the country.

    Thanks to this new agreement – which represents the most important deployment for the channel on the Asian market – FRANCE 24 will now be available 24/7 to 31 million additional households across the country. These will be in addition to the 7 million households that already receive the channel via cable.
    One in every four Indian televised households can now access FRANCE 24 and a special operation will take place in New Delhi in November to mark this major agreement.

    For more real time information on FRANCE 24’s distribution worldwide, go to: http://f24.my/ijOOim

  • Burson-Marsteller Celebrates 60 Year Anniversary By Launching New Positioning: Burson-Marsteller, Being More

    Burson-Marsteller Celebrates 60 Year Anniversary By Launching New Positioning: Burson-Marsteller, Being More

    Burson-Marsteller, a leading global public relations and communications firm, today announced it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of Burson-Marsteller, Being More. Burson-Marsteller, Being More is an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.

     

    To support the new positioning, Burson-Marsteller announced the launch of a new website at www.Burson-Marsteller.com. A newly produced video presentation (http://bur.sn/pH7fx) on the new website provides more detail on Burson-Marsteller, Being More.

     

    Around the world, companies, organizations and individuals are pressed every day, in their own way, to succeed at Being More in highly demanding environments. Burson-Marsteller, Being More is a commitment to help clients meet their challenges and seize their opportunities by harnessing the power of the increasingly dynamic and highly-connected world of communications. It is both about Burson-Marsteller being more for clients as their trusted advisers, as well as a recognition that today’s communications environment demands more of everybody who operates in it. Burson-Marsteller, Being More is based on the belief that the most successful organizations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.

     

    “Our 60th anniversary provides the perfect catalyst to ensure Burson-Marsteller is being more in the service we provide our clients in a fast-changing communications environment,” said Burson-Marsteller’s Worldwide Chair and CEO Don Baer. “Our purpose is to help our clients define and communicate their purpose of Being More and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world.” Baer continued: “For us, this is about being more focused on integrating a wide array of communications, marketing and reputation-building activities. It is about being more focused on creativity, on strategic thinking, on evidence-based communications and on more digital and social outreach.”

     

    “Being More is part of the Burson-Marsteller DNA,” said Harold Burson, Founding Chairman of the firm. ”While Being More has just recently been adopted as our number one priority, it is both recognition of our past and a directional beam for what we know will be a shining future.”

     

    “Genesis Burson-Marsteller in India, is realising the global vision of Being More by focusing on integrated communication to deliver real measureable impact to clients. At Genesis Burson-Marsteller, Being More is a promise to provide clients with strategic counsel, ideas and results across the spectrum of public relations, public affairs, corporate responsibility, digital, content and crisis communications services, thereby addressing the need companies have today for an integrated communication campaign for different audiences,” said Prema Sagar, Principal and Founder, Genesis Burson-Marsteller.

     

    In support of the new Burson-Marsteller, Being More positioning, the firm is rolling out a series of new initiatives over the next several months, including:

     

    • The Burson-Marsteller Conversations: A global thought leadership series of gatherings that will bring together many of the best minds in business, public policy and media to address important issues facing the world and our clients.

     

    • Burson-Marsteller, Being More Global Employee Training: This new training program is designed to ensure that Burson-Marsteller teams around the world learn the essential skills necessary to be more in today’s communications sector, including being more creative, savvy about digital and social media and growth-focused. For the first time, the firm has appointed a Managing Director of Global Talent Development to drive this global initiative.

     

    • Worldwide Strategic Leadership Team: The firm is creating a worldwide strategic leadership team to bring top strategic and creative leaders from different fields and regions to advise Burson-Marsteller’s clients. The firm announced the first member of this team is Jennifer Maguire Isham, a former President of the Tribeca Film Festival in New York City. Isham previously worked for CNN as Senior Vice President of Programming. She joined CNN from ABC News, where she was an award-winning producer at Primetime Live. Other members of the team will be announced in coming months.

  • Mazagan Beach & Golf Resort wins two prestigious awards as unrivalled golf destination

    Mazagan Beach & Golf Resort wins two prestigious awards as unrivalled golf destination

    Mazagan Beach & Golf Resort, a leading tourism destination in the Arab world, has been named by The Global Golf Tourism Organisation (IAGTO) as the ‘Golf Resort of the Year – Rest of the World’, based on the responses of some 480 specialist golf tour operators in 59 countries globally.

     

    This accolade was followed by CNN listing Mazagan Beach & Golf Resort among 10 Best Golf Courses in Africa. The report said that the continent hosts more than 800 golf courses, making Africa one of the best choices for golf lovers.

     

    Terrance Mohamed, Director of Golf at Mazagan Beach & Golf Resort said: “To be honoured with such prestigious awards is a true testament to the quality and service which is synonymous with 5-star standards. These standards have helped raise the profile of both Kerzner International and Troon Golf within the Golf tourism industry. Competing in today’s golfing climate with some of the great resorts and courses worldwide, we’re excited to have made such a significant impact.”

     

    Mazagan has emerged as prestigious choice of VIPs and celebrities, located just an hour’s drive from Casablanca, making it an ideal destination especially for GCC families looking for cooler weather throughout the year.

     

    Mazagan was developed by Kerzner International. El Jadida was selected as the location as it is one Moroccan ‘City That Never Sleeps’ in summer. The resort boasts a distinguished Portuguese architecture, blended with Moroccan and European touches.

     

    Located 90 km south of Casablanca in El Jadida, Mazagan Beach & Golf Resort is a coastal destination resort overlooking the Atlantic Ocean. Set around a magnificent internal courtyard, the resort’s 500 rooms boast unspoilt views of the ocean, lagoons, golf course, landscaped gardens and a stunning swimming pool in the center.

     

    Mazagan encompasses a 250-hectare site including an 18-hole golf course designed by Gary Player, a 7km stretch of beach, a variety of restaurants and bars, a nightclub designed by Jeffrey Beers, an award-winning spa, a wide range of sport and leisure activities and one of the largest conference centers in the region. 67 luxurious villas are situated alongside the golf course with fantastic views of the Atlantic coastline.

     

    For reservations, please contact reservations@mazaganbeachresort.com or call +212 523 388 000 or visit http://www.mazaganbeachresort.com

  • Percept Activ executes Hindtex BSM at Varanasi

    Percept Activ executes Hindtex BSM at Varanasi

    The Indian Handloom industry is one of the most celebrated industries in India and contributes a lot to Indian Tourism. Tourists flock in to get hold of unique ethnic Indian handloom products which is one of the biggest unique selling points. Percept Activ has grabbed the opportunity as a brand activation partner for Hindtex BSM at Varanasi supported by Ministry of Textiles, Government of India and COHANDS & Eastern U.P. Exporters Association (EUPEA) on September 27, 2013.This fashion show showcased creations on handicrafts by Delhi based designer Rinku Sobti along with Varanasi Silk products by Varanasi based designer Pradeep Anand Singh.

    The luxurious fashion show was choreographed by noted choreographer Rashmi Virmani who conceptualized the fashion show segments to represent traditional Indian designs in a contemporary format.

    This event was attended by the high ranking officials from the Uttar Pradesh bureaucracy along with other noted dignitaries from the fashion industry, the Hindtex Fashion Show redefined traditional Indian fashion wares, and showcased that conventional fashion is still relevant in the dynamic contemporary fashion atmosphere. It also brought together well known names from the field

    Mr. Sanjay Shukla, Chief Executive Officer, Percept Activ said, “The Fashion Show with Ministry of Textile started with a very simple objective of creating awareness and reach the targeted group of consumers especially the young and niche market potential for the Handloom & Handicraft products. We have conducted fashion shows in Delhi, Chennai, Hyderabad, Kolkatta, Masoorie and now in Varanasi. During this journey, we have been able to engaged some very famous and prestigious designers and choreographers using Handloom as well as Handicraft as fashionable products and accessories”

    Added, Shri Balvinder Kumar, IAS, Development Commissioner (Handlooms), Ministry of Textiles, Govt. of India, “Through this initiative, The Ministry of Textiles aims to showcase the ever-increasing popularity of Indian handicrafts in a new light. Faced with the onslaught of new weaving technologies, Indian handicrafts have commendably managed to hold onto its market positioning which we seek to build upon through this exhibition. The involved fashion shows showcase the intricacies of Indian traditional and contemporary hand weaves, and seeks to increase its exposure in the international market. With our partners being the Eastern U.P. Exporters Association, our endeavour is to take Indian handicrafts into the unexplored markets and increase its market outreach.”