ITV

Category: Press Release

  • Times Network expands its global footprint; launches TIMES NOW, TIMES NOW WORLD, ET NOW, Mirror NOW and Zoom on ONEHUBTV

    Times Network expands its global footprint; launches TIMES NOW, TIMES NOW WORLD, ET NOW, Mirror NOW and Zoom on ONEHUBTV

    Strengthening its digital presence in the international markets, Times Network, India’s premium broadcast network in partnership with Vision247, a leading digital communications and managed broadcast service provider based in UK has launched TIMES NOW, TIMES NOW WORLD, ET NOW and Zoom in Europe and Mirror NOW globally, through ONEHUBTV. A unique OTT platform, ONEHUBTV offer viewers the Ultimate Entertainment Experience whereas Vision 247 will manage, distribute and monetise content through this strategic partnership.

    An expert curator of segmented and differentiated content across genres, Times Network today has presence in over 100 countries. Offering global viewers access to best in class news and entertainment channels, Times Network brings a strong bouquet of influential brands in its portfolio providing global, national, local and business news, original series and Bollywood content from back home with India’s leading channels. 

    Jagdish Mulchandani, COO & Executive President, Times Network said, “We are very excited to announce the global launch of Times Network’s premium channels across international markets through our strategic partnership with Vision247. Catering to the requirements of the new age tech savvy viewers, ONEHUBTV is a compelling destination that offers a plethora of opportunities for us to connect with our global viewers. I am confident that our robust offering will cater to the viewers preferences, providing them a holistic content viewing experience.”

    Doris Ojo, CEO of Vision247, technology provider behind ONEHUBTV said: “We are delighted to partner with Times Network, India's premium broadcast network. We have been working with Times Network for many years on various projects and have established a trusting relationship with their team. Here at Vision247 we are very excited to bring Times Network channels to new global audiences and I am confident this latest project will make our co-operation even stronger.” 

    “ONEHUBTV offers an Ultimate Entertainment experience and is targeted at diasporic communities worldwide offering them access to linear TV and on-demand content from any region around the world. We believe that people preserve a sense of home no matter where they end up living, so there will be something for everyone. Our vision is to deliver fantastic quality and diverse content from across the globe to homes all over the world via the most welcoming, innovative, and accessible platform. The ONEHUBTV platform is now making that vision a reality and we are thrilled to have Times Network as a partner in this amazing endeavour, she added.” 

    Accessible to global audiences, ONEHUBTV uses state of the art in-house technology and infrastructure, to offer users a premium viewer experience at value for money prices across smartphones and tablets with both Android and iOS also on PCs and Macs and Android Smart TVs. Available on ONEHUBTV are TIMES NOW, India’s leading English news channel that represents the global voice of the progressive India with its extensive and unparalleled news reportage ; TIMES NOW WORLD, a channel follows the same ethos of the legacy brand TIMES NOW in bringing news with credibility, speed, accuracy and unbiased approach; ET NOW, India’s leading English Business news channel, committed to the nation’s development with a dedicated purpose of helping Indians Rise with India ; Mirror NOW, a channel that focuses on putting citizens first and redefined the norms and re-written the rules for new-age and viewer-centric journalism and  ZOOM, India’s leading entertainment destination for music, original series, Bollywood news, trends, lifestyle and fashion.
     

  • Co-production Treaty to take India-Italy cooperation to a new level: Minister, MIB

    Co-production Treaty to take India-Italy cooperation to a new level: Minister, MIB

    Mr Prakash Javadekar, Minister for Information and Broadcasting, Government of India, on Monday said that the Venice Film festival has stood as a symbol of recognition of cinematic excellence at an international platform. “Participation of India in Venice Film Festival 2020 as a focus country has brought India and Italy closer by opening immense possibilities of co-production in film making and further bolstering the historical ties the two cultural superpowers have enjoyed for centuries,” he said. 

    In his address at the Venice Film Festival 2020, where India is the focus country this year, Mr Javadekar said, “It is with great pleasure, I announce that India and Italy have agreed on the Rules of Procedure for Co-production Treaty and it is hoped that it will take our joint collaboration to a new level.”  

    The Minister stressed that “Cinema not only showcases cultural mores but also brings countries closer.” Mr Javadekar said that cinema is a soft power that helps to forge international ties. Inviting Italian filmmakers for filming in India, he said, “Filming in India is an experience by itself and I invite everybody to come and shoot and to do pre-production as we have experienced crew members and facilities and very scenic spots. This year we are participating in the Venice Film market to showcase what India has to offer.” 

    This year two Indian feature films and one short film are being screened at the Venice Film Festival. India is also screening a film as market screening in Venice Production Bridge named ‘In the land of Poisoned Woman’ by Manu Bohra.   

    Speaking at the event, Mr Manlio Di Stefano, Undersecretary of State for Foreign Affairs and International Cooperation, Italian Government, said, “The relationship of India and Italy in film production is in line with the great work the two countries are doing to strengthen the bilateral collaboration, which is very advantageous for Italy given that India is a cultural giant, which is a great resource for other countries that can go beyond commercial exchanges.” 

    Acknowledging the growing Indian film market with one of the largest cinema industries in the world, Mr Di Stefano said, “India will be one of the most important global powers in 10 years from now despite the difficulties posed by COVID.” He added that India and Italy share a strong bilateral relationship marked by several meetings that have “widened our collaboration in many fields”, including culture and cinema. 

    “We have two major pillars on which we would like to develop our collaboration- Co-productions and shooting locations” to develop products for both Indian and Italian people as “it is not easy to define identity in cinema,” Mr Di Stefano said. He also added that “we should aim at productions that can tell about a territory through a story and not through documentaries that how good we are here in Italy”. 

    Italy, Mr Di Stefano said, has “included India among our target countries both for productions and to attract tourists. So, India is at the centre of our campaign one of which is ‘Living in Italian Style’”.  He also added that Italy has an integrated package for coproduction, and funds (more than 60 million Euros) are made available by Italy’s Ministry of Foreign Affairs to its embassies across the world in order to promote sectors like cinema.  

    Addressing the film festival via video conferencing, H.E. Vincenzo De Luca, the Ambassador of Italy to India said Italy participated at FIICI Frames 2020 as a virtual partner and “we presented the possibilities of co-productions in Italy and India”. He added that “today we can take a further step forward by creating a partnership that is not limited to isolated events, but which creates a permanent collaboration between Italian and Indian cinema”. 

    Citing historical relationships when noted filmmaker Satyajit Ray won a Golden Lion award in 1957 and the movie ‘Monsoon Wedding’ in 2001, he said that we should let the new Indian cinema be known in Italy. “Starting with FICCI Frames in June this year, we have to build a common partnership, a long-lasting partnership to exchange productions,” the Ambassador added.  

    Ms TCA Kalyani, Joint Secretary (Films), Ministry of Information & Broadcasting, Government of India & MD, NFDC, said, "The rules of procedures that we were to announce at FICCI Frames have finally been made," which will give incentives to filmmakers choosing to shoot in India, she said. She also added that India will soon be announcing the rules of procedures for champion sectors and "we have also announced the SOPs and guidelines for filming in India". 

    Ms Kalyani also said that Media and Entertainment is a sunrise sector in India. She invited the overseas filmmakers to come and shoot in India "once the aviation restrictions are lifted".

    Mr Dilip Chenoy, Secretary General, FICCI, said, "Italy participated in the 21st edition of the FICCI Frames this year as a partner country and I was truly amazed by their content and production capabilities, which I am sure enabled many Indian filmmakers and people in India to realize and see at first hand the opportunity that Italy presents and the possibilities of collaboration between India and Italy.”

    He further added that FICCI is delighted to partner with ANICA and the Embassy of Italy in India to organize a session focusing on India at Venice Film Festival. "This is the first time that such a platform has been set at the prestigious Venice Film Festival to discuss and promote relations between India and Italy in the area of filmmaking which needs to be continued in the future. This platform has provided an opportunity for India to connect with a global audience and reach out for further film production partnerships." 

    A session on ‘Challenges and Opportunities between India and Italy in Fi­lm Making was moderated by Mr Bobby Bedy, Filmmaker and Managing Director, Kaleidoscope Entertainment. The participants in this session included Ms TCA Kalyani, Joint Secretary (Films), Ministry of Information & Broadcasting, Government of India & MD, NFDC (TBC); Mr Ritesh Batra, Indian Filmmaker; Mr Goutam Ghose, Indian Filmmaker; Sergio Scapagnini, Italian Filmmaker; and Mr Ashish Pherwani, Partner, Media & Entertainment, EY. 

    The panel discussed various emerging trends in the Indian Media and Entertainment sector and the opportunities and challenges for cinema in the post-COVID-19 world, including SOPs that have been put in place to start film productions after a gap of several months.   

  • Moneycontrol and CNBC-TV18 collaborate to present ‘India Inc. On the Move’ powered by Rockwell Automation, positioning Indian manufacturing businesses on the global center stage

    Moneycontrol and CNBC-TV18 collaborate to present ‘India Inc. On the Move’ powered by Rockwell Automation, positioning Indian manufacturing businesses on the global center stage

    The importance of technological advances in the manufacturing sector has never been more relevant to the modern times of today. Assisting several industries and businesses on the road to recovering, one has seen the emergence of advanced business processes giving them a new direction. Taking this very thought forward, two of Network18’s biggest power-houses moneycontrol and CNBC-TV18 came together to host a two-day virtual summit, ‘India Inc. On the Move’ powered by Rockwell Automation. This collaboration featured both players leverage their strengths– of being a leader in the business news sector with the other featuring its most-experienced anchors in the summit held on September 2-3, 2020. The summit witnessed several power packed sessions featuring eminent personalities across sectors delve deep into its theme, ‘Getting the Indian manufacturing diaspora on global center stage’.

    The event offered attendees an in-person experience in a virtual environment that gave them the opportunity to directly interact with top business leaders across industries, thereby creating a network of like-minded individuals and connecting themselves with other attendees across the globe. With the aim to help industries strengthen their manufacturing expertise by taking the next big step in their journey of digital transformation, the summit uncovered the growing impact of technology and its relevance on business improvement and emphasizes its role in charting new avenues and creating fresh opportunities to overcome unprecedented challenges.

    The initiative saw the combined editorial prowess of both the platforms, as industry revered anchors Shereen Bhan, Sonia Shenoy amongst others lead the panel discussions in the summit.  Adding immense value and perspective, these virtual sessions catered to a host of diverse sectors that included Life Sciences, chemical & heavy industries, Auto and FMCG sectors. Sharing first-hand experiences from their organizational point of view, the event witnessed veterans such as Scott Wooldridge, President APAC, of Rockwell Automation enlightened the audiences by presenting them a scope of growth for their businesses. In addition to this, other speakers like Dileep Mangsuli, CTO, of GE Healthcare, Mayank Singhal, CMD of PI Industries, Venkatesh Natarajan, CDO of Ashok Leyland, and many more, parsed valuable insights around digital transformation in the manufacturing space, the emergence of Big Data & AI in R&D, facilitating real-time worker assistance and virtual training and the advantages of implementing end-to-end automation.

    With the aim to organize knowledge sharing and insightful sessions, Rockwell Automation, a global and thought leader in industrial automation and digital transformation has employed approximately 23,000 problem solvers dedicated to their customers in more than 100 countries, to empower businesses processes and has supported this initiative by bringing together expertise from various industries under one platform/roof.

    If you missed the summit, watch it on:  https://indiainconthemove.nowvirtual.live/login.aspx

  • IFFCO Kisan set to sponsor AGROVON in a bid to enhance the Agriculture Marketing.

    IFFCO Kisan set to sponsor AGROVON in a bid to enhance the Agriculture Marketing.

    IFFCO Kisan, a farmer’s empowerment platform is set to sponsor AGROVON which is a business event by National Institute of Agriculture Marketing (NIAM).
    With the help of the sponsorship, the autonomous organisation under the Ministry of Agriculture and Farmers Welfare will work towards the realization of their vision “Sow Ideas Water Hopes Reap Miracles,” through the virtual event going live via Media-e-NIAM YouTube channel scheduled on 7th and 8th of September, 2020.

    The prismatic opportunity will be broadening the horizons with the help of various activities like Article Writing, Case Study, Photography, Business Plan, Marketing Quiz, etc. will enhance the corporate exposure giving the participants a first-hand experience of business managers, aligning with the ideology of “the more you imbibe practically the more your vision gets broaden.”

    On the occasion, Sandeep Malhotra, The M.D of IFFCO Kisan said, “Working towards the empowerment of farmers, Agriculture Marketing plays an instrumental role in achieving the goal. The process of enriching farmers is directly connected to structural marketing that is well-equipped with the tools and intricately connected with the farmer’s community.”    
     

  • Sony YAY! celebrates Teacher’s Day with the fourth edition of its flagship initiative, Heroes Behind the Heroes

    Sony YAY! celebrates Teacher’s Day with the fourth edition of its flagship initiative, Heroes Behind the Heroes

    Mumbai: After parents, teachers are the most influential and life-changing role models for children. They inspire, encourage, and guide us to find the best in ourselves and strive for excellence. Undoubtedly, they are the real heroes who dedicate themselves in shaping other’s life and create role models that we look up to. Extending gratitude for their commitment to shaping lives, Sony YAY! celebrates Teacher’s Day with the fourth edition of their marquee initiative, Heroes Behind the Heroes, by honouring the change-makers from different walks of life for their valuable contribution to the society.

    Building on the success of its previous editions, the much-acclaimed initiative has celebrated and honoured champions in the likes of Sania Mirza, Kailash Satyarthi, Subhash Ghai, Anupam Kher, Pandit Birju Maharaj, Mahavir Singh Phogat amongst others.

    This year, the channel acknowledges most legendary icons of education, tech, space-science, sports and entertainment industries.

    1.    Sudha Murty – As the Chairperson of the Infosys Foundation, through her relentless efforts, has extended a helping hand to the under privileged in the areas of arts, culture, ritual development and hunger eradication

    2.    Dr Mylswamy Annadurai Dubbed as the "Moon Man of India", he is the former director of ISRO Satellite Centre and has also played key roles in some of the country’s most complex missions like Chandrayaan & Mangalyaan

    3.    Byju Raveendran – He is the founder of Byjus app and has revolutionized and reformed modern-day education with technology!

    4.    Sonu Sood – He is an actor who has won hearts with his unmatched generosity and has emerged as a pillar of support during the lockdown for many migrants across the country.

    5.    Shilpa Shetty Kundra – An actor, fitness enthusiast and entrepreneur, she has been instrumental in fostering the importance of leading a healthy lifestyle amongst young parents and children

    6.    Shafali Verma – She is the latest batting sensation in the Indian Women’s Cricket Team, who became the youngest Indian to score an international half-century – surpassing a 30-year-old record held by Sachin Tendulkar

    7.    Jwala Gutta – She is one of the country’s most decorated badminton players having won a Gold medal at the 2010 Commonwealth Games

    Comments:

    Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

    “Teachers play an important role in all of our lives, as they build the foundation of our future and support us in everything that we aspire to be! They are the real nation-builders with the multitude of roles they play in our lives. On this teacher’s day, we at Sony YAY! extend our tribute to these icons of our country”.

    Sudha Murty, Chairperson of Infosys Foundation

    “Thank you Sony YAY! for the award – Heroes Behind the Heroes. I am grateful and I am glad that I have been able to continue my philanthropic work through decades. There’s still much to be done and I look forward to it.”

    Dr Mylswamy Annadurai, Indian scientist

    "I am extremely happy to receive the award ‘Heroes Behind the Heroes’ conferred on me by Sony YAY! on the Eve of National Teacher’s day. If I am there in the school text books of Tamil Nadu, it's due to the seed implanted in my soul to be a worthy human by my teachers. If I am called Moon man of India, it is the outcome of that curiosity in outer planets imbibed by the teachers. In short, what I am is due to my teachers, who were the all-time heroes behind my success and boost to take me out of failures"

    Byju Raveendran, Founder of Byju’s

    “Thank you for this gesture team Sony YAY! . Our goal has always been to help kids fall in love with learning and to enable them to become life-long learners. This award is for every single member of the BYJU’S’ family.”

    Sonu Sood, Actor

    “All of my efforts over the past few months have been life-lessons that were imparted to me by my teachers and gurus. The reason thousands of migrants saw me take ownership of the situation was because of what my teachers taught me. I’m glad to have learnt the right things under their tutelage and made a change in society for the better. I thank Sony YAY! for this initiative that recognizes the role that teachers play in our lives. They truly are the God amongst us human beings.”

    Shilpa Shetty Kundra, Actor, Fitness Enthusiast, Entrepreneur

    "Thank you Sony YAY! for the ‘Heroes Behind the Heroes’ award. Teachers are the first people, apart from our family, who have the power to shape our personalities. The lockdown entailed virtual schooling, and getting down to teach my son amid this new normal has made me realize the value & importance of teachers. The values, discipline, & teachings that they have imparted have been instrumental in how I see life, and how my child will see life & make decisions. Today, if I can make a difference in any way to the society we live in, I humbly owe it to my gurus. They are the real heroes to me, and I want to say a big thank you to the entire team of Sony YAY! for this extremely beautiful & thoughtful gesture of recognizing their value & contribution. They say Acharya Devo Bhava; so, on that note, Happy Teacher’s Day.”

    Shafali Verma, Indian Cricketer

    “It gives me immense pleasure and I feel honored to receive this award from Sony YAY! I'd like to dedicate this award to my father for he has been the real Hero in my journey. I'd also like to dedicate this honor to my coaches who moulded and continue to shape my career."

    Jwala Gutta, Professional badminton player

    “I would like to thank Sony YAY! for giving me this award, I am humbled and overwhelmed by this honor. I hope I can live up to it as it brings more responsibility for me to continue on the right path. I hope that the kids get motivated and inspired by whatever I do even in the future. I wish Sony YAY! lots of luck and I hope that they keep inspiring all the kids to make our society a better place.”

  • Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs

    Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs

    Mumbai, September 5th 2020 – This year’s Ganesh Chaturthi festival – the pride and joy of Maharashtra was scaled down due to the pandemic and to avoid large crowds. The height of the idol for public pandals was not to exceed four feet and physical distancing would be compulsory. Despite all the restrictions, Jeep India and Leo Burnett decided to pay a tribute to Lord Ganesha in a unique way, keeping the spirit of the festival alive.

    Staying true to the brand pillars of Authenticity, Passion, Freedom and Adventure, Jeep was paying homage to the idea of overcoming obstacles. The idea was to create a larger-than-life, ode to the ultimate remover of obstacles using Jeep Compass SUVs. To make this a one-of-a-kind initiative, 29,970 sq. ft. of space, 48+ hours, 8 professional drivers were required. This would result in a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs!

    Commenting on the campaign Rahul Pansare – Head of Marketing and PR, FCA India said, “Lord Ganesha symbolises the beginning of auspicious times, transcends class, age and social status. Ganesh Chaturthi is amongst the most loved and fervently celebrated festivals in India that brings people together, spreads positivity and imparts strength. We, at Jeep India, couldn’t bring ourselves to let this festival go without a celebration. We decided to do something adventurous but it had to be authentic; something that would touch peoples’ hearts, induce positive vibes and bring cheer. Making a 162-feet tall, 185-feet wide Lord Ganesh from 122 Jeep Compass SUVs was Jeep’s way to say that we can decimate every challenge if we channel our passion in the right direction. I was delighted to see our effort going viral on social media in no time!”

    Adding further Rajdeepak Das, Managing Director India & Chief Creative Officer, Leo Burnett South Asia said “Lord Ganesha is known as a conquerer of all obstacles and this year even with all the restrictions we wanted to create an act befitting to this deity’s eminence. Brand Jeep is known to take any challenges head-on and our campaign does the same. Our endeavour resulted in a one of its kind Ganesha Idol using 122 Jeep SUV’s with the same scale of an idol in a pandal. This campaign is a perfect example of our Humankind philosophy which revolves entirely around people and purpose.”

  • ABP News brings special programming line-up for Bihar Elections

    ABP News brings special programming line-up for Bihar Elections

    As political parties gear up for an intense electoral contest in the state of Bihar, ABP News has announced an extensive programming line-up for the upcoming assembly elections, to keep the viewers apprised about every single development of the state, and its leaders.

    Even amid the pandemic, the fever of Bihar assembly elections is high, which are slated to be held in October-November. With rallies and large gatherings being out of bounds this year, digital campaigns and television coverage will play a key role in this year’s political battle. Keeping this in mind, ABP News has launched special programming under the purview of its iconic property, ‘Kaun Banega Mukhyamantri’, to keep the viewers engaged & informed throughout the election season.

    With a commitment to bring the most incisive reporting, ‘Kaun Banega Mukhyamantri’ will keep the viewers engrossed through a special conclave, Shikhar Sammelan and a multitude of shows like Bihar Yatra, Gajab ho Bihar ke Lala, Bihar ke Bahubali, and Bihar: Vaar x Palatvar. 

    The channel will hold two editions of its flagship conclave, Shikhar Sammelan, which will not only have top political leaders, but also eminent personalities from Bihar to deliberate on the upcoming elections and other associated issues. A new show called Bihar Yatra, will also be making its way on the viewers’ TV screens – the daily travelogue-cum-ground reporting show, will capture the ground reality of the Bihar elections. A one-on-one interview series called Gajab ho Bihar ke Lala will involve interactions and profiling of political and non-political heavy-weights of Bihar involved in the elections. Another unique feature show, Bihar ke Bahubali will be hosted by a celebrity from Bihar, wherein he/she will narrate the life-story of infamous political Bahubalis of the state. A debate show series exclusively on Bihar elections called Bihar: Vaar x Palatvar will bring to the fore, the key political faces of Bihar on a panel discussion. The same panel will feature predominantly throughout the entire programming on Bihar elections, hosting insightful discussions.

    Furthermore, along with research partner CVoter, ABP News will present an Opinion Poll and Exit Poll to the viewers, based on the trends and projections of the Bihar Elections.

    Lastly, apart from a show-stopping line-up on television, the channel will also be tremendously active on the digital medium, to present extensive & exclusive coverage of Bihar elections on ABP Live and ABP News’ Social Media Platforms.

    On this these offerings, Mr. Avinash Pandey, CEO, ABP Network said, “With this brand new content line-up for Bihar elections, our goal is to provide an unmatched coverage, continuing our legacy of presenting the most accurate and credible election results. Keeping our viewers at the very core of our content offerings, we want to inform & empower them with informative, interactive, and in-depth coverage along with insightful deliberations, story-telling, and interviews. ABP News had always remained an undisputed leader on big news days, and we hope our viewers will continue to cherish our new offerings.”  

  • BIG Ganga Kickstarts the Festive Celebrations with the 4th season of its most revered cookery show – ‘RojHoyiBhoj’#SwadKeSath

    BIG Ganga Kickstarts the Festive Celebrations with the 4th season of its most revered cookery show – ‘RojHoyiBhoj’#SwadKeSath

    Festivals are the most special occasions that bring families and communities together. This year, as India gears up to celebrate a number of festivals with much pomp and splendor limited to their homes, BIG Ganga, leading Bhojpuri GEC in the Hindi heartland, brings back the one thing that holds great significance in making the festivities and celebrations extra joyous – FOOD, with the launch of their marquee show ‘RojHoyiBhoj’ #SwadKeSath- Hotel Ke Bhoj, Ghar Pe Paki Roj. With the lockdown leading to limited outdoor activity and inaccessibility of festive delicacies, the specially curated4th season of the much-revered, cookery show will help viewers make festive and special items at home in an easy manner! Ensuring that their audience don’t miss out on the celebration of the festivities, the show will start Sept 7th onwards from Mon-Thurs, 4 pm. The season will have popular Chef Ripu Daman Handa along with other popular celebrities of region like Kajal Raghwani, Anjana Singh, Smriti Sinha, Gunjan Pant, Richa Dixit, Priyesh Sinha, Nisar Khan and alike.  

    The show in its latest season aims to spread a joyful sense of togetherness and happiness in these trying times. Taking part with full zest, the chefs and participants will explore and learn to make new dishes that come straight from the kitchens of popular restaurants. Audiences will be presented with easy-to-cook recipes of regional delicacies prominent during the great Indian festive season that include Navratra, Diwali, Chhath to Karwa Chauth among others. Keeping it topical the show will also feature special cooking weeks viz. immunity builders food week, couples cooking week etc so the content is relatable as well serving the need of today.

    Commenting on the latest season of the popular show, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “The lockdown has presented an uncertain halt to everyone’s life! There is a sense of monotony and boredom amongst people as we try to come out of these trying times. The next two – three months are the most celebrated months across India and we really wanted to come up with something that can bring everyone together and what’s better way to do that other than with or via food and hence the 4th season of our most loved cookery show! We have curated this season especially with respect to viewer mindset today where they are missing special meals or food items from outside and they want to cook them at home only now. Thus, the unique concept of Hotel Key Bhoj, Ghar Pe Paki Roj. We are certain like all our other renowned properties; this too will find its place in the hearts of our audience and will entertain them wholeheartedly.”

    Speaking on the 4th season, Amarpreet Singh Saini, Business Head, BIG Ganga and ZEE Biskope said, “RojHoyiBhoj #SwadKeSath is unique cookery show that blends the extravagance of the outside food world with the simplicity and comfort of our homes. The 4th Season of the series is created especially keeping our viewers needs as of today. Starting from helping them make special dishes at home, to showcasing health food that help build immunity in today’s time, to showcasing special episodes where husband, men participate in cooking to share the load of women in the kitchen today everything has been designed to make it relevant in today’s pandemic affected times. With such relevance build and added celebrity power we are sure the show outshine its previous records itself.

    BIG Ganga’s shows enthrall and entertain audiences with its unique content, thereby making this platform apt for the whole family. The channel has been enhancing and enriching regional pride through its new offerings. These new Bhojpuri shows are sure to entertain audiences with its unique content and placement, thereby making the channel an apt prime time viewing choice for the entire family. With more series like Ding Dong Dandiya – Navratra special, Deepwaali Carnival- Deepwaali special, Chhathi Ghate Ganga and Jai Chhathi Mayi – Chhath special among others, the channel is all set to redefine entertainment and original content for its regional audience.

  • Principal Asset Management launches #ItihasGawahHai

    Principal Asset Management launches #ItihasGawahHai

    Principal Asset Management has launched #ItihasGawahHai, an awareness campaign to help investors make informed investment decisions to deal with stock market volatility by highlighting important lessons from history. It aims to educate investors and create awareness about benefits of investing through mutual funds. The month-long campaign is conceptualized by FoxyMoron and will feature in various digital and social media platforms.

    Commenting on the launch of the new campaign Bharat Ravuri, Managing Director, Principal Asset Management said, “Investors are currently confused and uncertain about developments in stock markets and are unable to make investment decisions that will support their financial goals. #ItihasGawahHai aims to highlight the benefits of investing in equity markets in the long-term through mutual funds by drawing important lessons from history. The campaign aims to provide answers to reluctant investors who want to know about strategies for investing, especially in periods of uncertainty, while helping to increase affinity to mutual funds and increase the penetration of the category in the country.’’

    ‘’The Investor Education Initiative is part of Principal Mutual Fund’s mission to help people save enough, protect enough and foster financial security by helping them achieve their financial goals’’ Ravuri added.

    Commenting on the campaign Pratik Gupta – Co-Founder Zoo Media & FoxyMoron said, “Our vision with Zoo Media is to be the preferred network of our clients. Working with Principal Mutual Fund has been a true testament of this vision coming to life. Our agencies across the network have contributed in building this campaign from the ground up, from coming up with a robust media plan, a larger than life digital video campaign, creating a landing page and even coming up with the communication 'Itihas Gawah Hai', we’ve done it all and are thrilled with the work we’ve put out. We’re grateful for the support the Principal Mutual Fund team had in our vision and we look forward to this new direction that the brand has taken.”

    Principal Asset Management’s Investor Education Initiative encompasses online and offline*[i]  sessions for investors—from beginners to passive and experienced investors — on market dynamics and investment. In future, Principal also plans to conduct educational workshops and webinars on various topics such as:

    Investing amidst crisis & uncertainty
    Introducing new investors to Capital Markets, Debt Markets and Mutual Funds
    Things to look at before investing and selecting investment options
    Drawing personal financial roadmap & resources to keep financial goals on track
    Methods for evaluating risks & forming an appropriate investment mix
    Importance of diversifying & rebalancing portfolio and maintaining emergency funds

  • CNBC-TV18, in association with HUL, invites the top B-schools of the country for the 12th edition of its prestigious competition L.I.M.E

    CNBC-TV18, in association with HUL, invites the top B-schools of the country for the 12th edition of its prestigious competition L.I.M.E

    The pandemic has forced the nation to look at digital innovations and inventions in order to keep businesses and the economy running. Keeping the current situation in mind, CNBC-TV18, along with Hindustan Unilever Limited, leveraged its extensive online presence and successfully announced the launch of ‘Lessons in Marketing Excellence – Season XII’, on 28th August 2020 at 4pm via a virtual event. Exemplifying this approach through its fundamental/core theme ‘Thriving in the new normal’, the event grants an opportunity for all the young and budding marketers from prestigious B-schools across the country, a collaborative platform to face challenges inspired from the real-life scenarios. 

    Taking forward the new season to further heights, the competition witnessed the inclusion of past participants and successful marketers with the aim to have a community of esteemed industry that guides the participants. These past participants re-lived their experience on L.I.M.E. and shared their advice to the students participating this year,sharing with them immense insight and direction. With the competition offering bright minds the platform to work on real-life & live business challenges, the digital event saw these experts shed light on the issues of compromised customer service, the growing customer anxiety in the lockdown and negative business growth outlook as well as raised pertinent  questions on the effectiveness and sustainability of customer service models. 

    Discussing the same, the event kicked off with an insightful discussion led by Shereen Bhan, Managing Editor, CNBC-TV18 on the above-mentioned theme along with industry veteran Sanjiv Mehta, Chairman & Managing Director, HUL in a fireside chat. In addition to the above, Dr. Hemalatha R, Director of ICMR – National Institute of Nutrition spoke on ‘Nutrition and Hygiene’, while Sudhir Sitapati, Executive Director of Foods & Refreshment, HUL voiced his opinion about ‘Marketing in the New Normal’. The event also featured several panelists like Tarun Katial, CEO of ZEE5 India; Anupriya Acharya, CEO of Publicis Group;  Anuradha Razdan, Executive Director, HR of HUL and Dr. P.V. Ramana Murthy, Executive Vice President and Global Head – Human Resource of IHCL (Taj group) who participated in a Panel Discussion with Shibani Gharat, CNBC-TV18 on the topic of  ‘Managing workforce in the new normal’.

    Commenting on the success of the event, Shereen Bhan, Managing Editor, CNBC-TV18 stated, “Over the last 12 years, L.I.M.E has developed into a platform where the industry and companies can directly interact with India's best MBA students and hear what they bring on the table. This year is no different, as we added to the grandeur and legacy of the competition by forming an Alumni of L.I.M.E with the previous participants to help this year’s students. We would also like to thank HUL, who have been with us on this journey. As we look to impart a host of life lessons to these budding marketers, the biggest takeaway/lesson/success for us has been the ideas suggested by these students, over these 12 years, been adopted and executed by leading companies across diverse sectors. That truly is testament to what we aim to achieve through this competition every year. While they may be countless B-school challenges, none have had the vision and scope of L.I.M.E to leave behind an indelible mark on the country’s future.” 

    The competition has already begun and we have received an overwhelming response of more than 21,000 registrations across India’s Top B-Schools. To know more you can visit the mentioned link: http://www.limeonline.org/