Category: Press Release

MUMBAI: Australia’s leading bathroom products and sanitary ware designer brand Caroma today announced its entry into Indian market and has set up its first flagship store in the capital, bringing to the country its remarkable innovations in creating ultra modern and water efficient toilets that lead the way to the future.

The 400 square metre ‘experience centre’ will open at New Delhi’s M G Road and would offer people a first-hand experience of the innovation marvels created by the company over the years.

Caroma is globally known for blending design innovation, cutting-edge technology and water conservation in its products. The exceptional commitment Caroma makes to water conservation applies to their pursuit of design excellence. It is this philosophy that has made Caroma an industry leader in high efficiency toilets, urinals, and bathroom sinks.

“We are delighted to bring the revolutionary technologies of Caroma to India. We believe there is a huge market for us in this country as the demand for better technology and designs increases. There is also enough space for new players in the middle to higher sanitary ware market and Caroma being the world leader in many aspect will certainly become the preferred choice of customers looking for luxury and innovation,” said Mr. Kishore Kapoor, Chairman Starmerc Infratech, the Indian franchise holder of Caroma.

From traditional to modern, Caroma creates beautiful bathrooms to suit any commercial or residential environment. Caroma’s top quality products are world leaders in conservation, are efficient by design and blend conservation with style with its winning combination of contemporary designs and proven performance.

Among its leading innovation is the world’s first dual flush toilet system which they introduced in the early 1990s. What was unique about Caroma’s dual flush toilets was its two-button system – for a full flush and a half flush. With its vast water saving potential it quickly became a global standard.

“Water shortage remains a big concern in all major cities and an efficient water conservation technology is certainly a need of the hour. Backed by constant R&D, advanced design and technical excellence, Caroma products reduces up to 50% water consumption in bathrooms. With the consciousness for water conservation growing and more focus on green homes, we are sure that Caroma will soon become preferred choice of households, architects and developers in India,” Said Mr. Aftab Ahmed, General Manager International Sales & Marketing, Clayton Ceramic Australia.

Together with dual flush, Caroma also redesigned the toilet bowl so that each flush now requires a lesser volume of water to effectively remove waste.

The smartflush technology is among the latest conservation innovations which uses only uses 4.5 litres of water for a full flush and 3 litres for a half flush.

The company produces a wide range of bathroom products including toilets, sinks, toilet seats, urinals, showerheads, and bathroom fittings and accessories. It also designs state-of-the-art luxury bathroom suits.