ITV

Category: Press Release

  • Swipe Telecom expands its calling Tablet PCs portfolio with Halo Value +

    Swipe Telecom expands its calling Tablet PCs portfolio with Halo Value +

    MUMBAI: California based Swipe Telecom, a leading innovator in the Tablet industry in India; has unveiled yet another innovative Tablet PC – Swipe Halo Value +. This Value for money device is expected to cater to the need of the hour by offering cutting edge technology at an astounding price of Rs. 6,699/-for 512 MB RAM variant & 6,999/- for 1 GB RAM variant. Swipe Halo Value + is the brand new addition to the Swipe Telecom’s series of calling Tablet PC’s- “The Halo Series ”, consisting of the products: Halo Tab X 74S, Halo Edge, Halo Value and Halo 3G.

    Swipe Halo Value + is crafted to offer superior performance with the latest & fastest version of Android Jelly Bean 4.1 OS. The tablet is powered by 1.2 GHz Dual core processor which is a must for graphic heavy games and complex applications and comes with a 1 GB or 512 MB DDRII RAM. Swipe Halo Value supports high speed browsing and calling via EDGE 2.75G and video calls through Skype.

    The 7inch Display of Swipe Halo Value + enhances the video quality and it will make viewing experience more pleasurable.The gigantic 3000mAH battery ensures the tablet gets through the day with even the heaviest use.

    Weighing only 380 gms, the Swipe Halo Value + has a 2 MP rear and a 0.3 MP front camera that helps in clicking high quality pictures and video chat effectively. Music admirers can enjoy their favorite music on the go with the superior stereo speakers.

    The Tab is pre-loaded with amazing applications covering games, entertainment, education and social networking in addition to the 60,000+ available through Google Play Store. There is ample space for all requirements such as applications, movies etc with 4 GB in-built memory expandable upto 32 GB through the Micro SD card. Swipe Halo Value + also loaded with Bluetooth, FM, GPS and Wi-Fi.

    Log on to www.swipetelecom.com to check out the wide range of tablet PCs from Swipe Telecom or call 1-800-1-038-038 to book it. The tablet is also available for the customers on the Swipe telecom e-store, eBay, Flipkart and Homeshop18 online and other leading online portals.

  • DY Works gives Amul Kool Lassi a Makeover

    DY Works gives Amul Kool Lassi a Makeover

    MUMBAI: Amul, India’s apex organization for dairy products has roped in renowned brand strategy and brand design firm DY Works to reinvent the look and packaging of Amul Kool Lassi to attract the young Indian demographic.

    Being a brand that gives significant emphasis to their image and marketing, it was felt that the tetrapack that Amul Kool Lassi has been sporting since its launch needed to be revamped to a contemporary pet bottle.

    Speaking about the project, Alpana Parida, President of DY Works remarked, “The brief was very interesting, and based on our preliminary research we realized that most of the companies in the peer group, whether it was colas or mineral water, had already moved to pet bottles, thus the need was to design packaging that was not only up to date with current trends but one that capitalized on gaining popularity as a healthy and natural beverage.”

    An extensive cross-category study of beverages and customer preferences revealed that the biggest strategic challenge was to re-establish the relevance of lassi in a modern context where alternative beverages like colas and juices dominate the consideration set. Hence, the design objective was to put lassi in the modern, contemporary space with the product USPs of health coming in as supporting factors. Accordingly DY Works chose the route of cashing in on the idea of ‘cool’ manifested through a youthful and vibrant splash of colors. The team at DY Works felt that is was important to use the white background with a balance of colors but at the same time not come across as cluttered. The new packaging has helped appeal to a younger audience by emphasizing much more on style. It has revitalized the brand corresponding to a dramatic uptake in sales.

    Remarking on the effective packaging and design instituted by DY Works, Mr. R.S. Sodhi, Managing Director, – GCMMF Ltd. commented, “The strategy to rebrand Amul Kool Lassee to Amul Lassi and redesigning the look to attract youth along with the message of health has really paid well in the market. There is a rising demand of lassi in new pack design which has helped us increase penetration of lassi by 50% in the market.”

  • POGOs School Contact Program wins Gold at EEMAX Awards for Chhota Bheem ka Fatafat Formula

    POGOs School Contact Program wins Gold at EEMAX Awards for Chhota Bheem ka Fatafat Formula

    MUMBAI: POGO, the leading kids’ entertainment channel, recently added another feather to its cap. Chhota Bheem ka Fatafat Formula, an innovative marketing School Contact Program (SCP) in 2012, won the Gold Prize in the category “Best School Contact Program” at the Event & Entertainment Management Association (EEMA) Awards 2013.

    This 2 months long SCP gave young school children a unique opportunity to learn basic self-defense techniques to protect themselves and those around them. POGO aimed to empower children and also impress upon them the importance of safety in day-to-day life by teaching them the power of ‘Mind over Might’.

    The SCP was conducted with 5 lakh students in over 550 schools across Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad and Chennai. Fountainhead Entertainment was the event agency behind conducting this successful event. In addition, special self-defense themed promos featuring Chhota Bheem were aired on POGO.

    Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “School Contact Programs of Cartoon Network and POGO have been a proud tradition at Turner. To be recognized and awarded by the industry for one of them is not only gratifying but also encouraging. Fountainhead Entertainment has been a long-standing partner on many successful and innovative initiatives.” 

    EEMA is the only unified voice of the event management and experiential marketing industry. EEMAX 2013 was the fifth edition of the awards which recognized exemplary work in the events and experiential marketing space. In the ‘Best School Contact Program’ category, the initiative competed against not only brands in kids/broadcast but the across the various brand categories in India.

  • Strontium Hosts Channel Conference

    Strontium Hosts Channel Conference

    MUMBAI: Strontium Technology hosted its Channel Partner Conference on 25th October 2013 at The Oberoi Hotel, New Delhi. Strontium is a Singapore based Flash Storage and PC memory manufacturer. The conference was focused on changes in memory industry and how Strontium is turning market challenges into new opportunities.

    “Following the merger of Elpida Memory into Micron Technology and the exit of Tier 2 Taiwan manufacturers, the memory chip industry is moving to Oligopoly which means lower volatility in future,” Vivian Singh, President and CEO, Strontium Technology, said at the event.

    Strontium showcased its products and technologies during the conference besides presenting its roadmap for the year 2014.”The latest smart phones and tablets need high performing memory cards for capturing, storing and accessing HD videos, pictures, media files, apps and data. Strontium NITRO cards, with 60 to 85Mbps transfer speeds, are ideal solution,” Vivian added. “Strontium will continue to focus on selling retail products in emerging markets especially India through traditional channel, organized retailers and online stores.”

    Strontium also participated in Gitex Technology show in Dubai from 20th to 24th October 2013 to expand product reach into Africa, CIS and GCC. “As part of our growth and expansion plans, we are going to focus on African markets in the next 2 years. We see tremendous potential in these markets.” Vivian added.

  • Oneworlds latest fare makes middle east easier and better valu

    Oneworlds latest fare makes middle east easier and better valu

    MUMBAI: Visiting the Middle East is to be made easier and better value for international travellers with the launch by the oneworld alliance of its new Visit Middle East fare – offering attractive flexible fares on flights within one of the world’s fastest growing regions for air travel demand.

    The latest offering in oneworld market-leading range of alliance fares will be available for sale from Friday (1 November 2013), following the addition tonight of Qatar Airways to oneworld , as the first of the major Gulf carriers to join one of the global airline alliances.
    With Royal Jordanian the first airline from the Arab world to become part of any global airline alliance when it joined oneworld in 2007, the addition of Qatar Airways makes oneworld the leading alliance in the Middle East.

    The oneworld Visit Middle East pass features all their flights within the Gulf, Levant and Egypt – and also those of the otheroneworld partners operating within this region, British Airways and Cathay Pacific – giving unrivalled coverage of the area.

    It offers flights to 30 destinations in 12 countries – providing just the ticket to take in the wonders of Petra, the riches of Luxor, cosmopolitan Doha or the sandy beaches of Muscat.
    The oneworld Visit Middle East pass must be purchased in conjunction with an international flight to the region with any oneworld member airline.  It can include from three to ten sectors in the region.  Prices are based on the cabin selected – Business or Economy – and the length of each sector, with prices of each flight from US$ 75, excluding taxes and fees.

    oneworld offers an extensive ranges of alliance fares, enabling customers to fly on multiple airlines with attractive savings on regular published fares, whether they want to fly right around the world, or explore one or more continents or regions.  These include Visit passes for Asia, Africa, North America, South America, Australia and New Zealand, Europe, Japan and Malaysia

  • Griphin India bags Whateo contract for Nelson Mandelas Mindset Network, South Africa

    Griphin India bags Whateo contract for Nelson Mandelas Mindset Network, South Africa

    MUMBAI: ‘Mindset’ Network, a non-profit South African Organization has recently appointed Griphin, a quick films agency from India to create a Whateo for its organization’s re-launch.

    Predominantly a marketing tool, a Whateo works on the same lines as an explainer video or an animated online quick film; further enhanced with the expertise of story-telling, film making and marketing.

    Mindset Network was extremely impressed and touched by the ‘Silence of Hunger’ Whateo created by Griphin for Bhookh.com, India, the Worlds 1st dotcom NGO and it was in succession of the same that the South African Organization commissioned Griphin to spearhead and kick-start their re-launch campaign with a Whateo.

    As quoted by Griphin’s Founder, Jay Sutaria “It is a great feat for us to have caught the eye and attention of a noble organization such as Mindset Network; which is founded and promoted by Mr. Nelson Mandela’s Foundation. Further to which it is an honor to have been given this opportunity to associate with the same! The entire re-branding strategy of Mindset hinges largely upon the Whateo we create. This is a very special project indeed!”

    Shaili Sutaria, Creative Director, Griphin says,”It is a challenge to clearly & distinctly communicate with a consumer in a world filled with information overdose! Every Whateo is an explainer video aimed at successfully explaining a concept through illustration, animation & entertainment within 2 minutes. At Griphin we pay special attention to driving ‘every point of communication home’. Mindset has approached us with a very noble mission. They are a non-profit organization and are one of the most trusted providers of quality educational resources, information and support to communities in South Africa. Mindset and Griphin together hope to communicate and motivate all the children of South Africa through an easy, comprehensive and endearing Whateo to take education in Africa to the next level.”

  • FameBox launches Exclusive Video Blog with Harsha Bhogle

    FameBox launches Exclusive Video Blog with Harsha Bhogle

    MUMBAI: FameBox, a multi-channel talent platform for digital media, has launched a new video blog in collaboration with Harsha Bhogle. Renowned cricket commentator and public speaker, Harsha Bhogle will share his views and insights on cricket and its legends on ‘Out of the Box with Harsha’. To begin with, the blog pays tribute to iconic Indian cricket legend Sachin Tendulkar who recently announced his retirement from international cricket. In the Sachin Tendulkar series of videos Harsha Bhogle talks about interesting moments and anecdotes about the cricketer starting from his early playing years.

    The video blog will be hosted on the FameBox Cricket channel on YouTube (http://www.youtube.com/user/FameboxCricket). Harsha will post a new video every week and will also regularly interact with his fans over social media to create conversations around the blog.

    “The video blog is an interesting new media form. It captures the essence of television without losing the easy informality of a conversation. Through these video blogs I will be hoping, effectively, to have informal conversations with you. These are new emerging mediums and they present fresh challenges. I do hope you like them.” said Harsha Bhogle. The video blog is part of a larger effort at developing Harsha Bhogle’s digital presence and the soon to be launched www.harshabhogle.com.

    FameBox provides a platform for established and emerging talentto develop an active and engaged community around their digital video content. ‘Out of the Box with Harsha’ is the first of such initiatives where FameBox will collaborate with popular and industry leading personalities to launch digital video properties.

    “We are elated that Harsha Bhogle has chosen FameBox to share his insights of cricket and give viewers an up close view of its legends with his fans. The video blog is an absolute delight for any cricket fan and presents a unique opportunity for fans to directly interact with Harsha as well as join the ongoing conversation around cricket,” said Dhruvank Vaidya, Head – Business Development and Finance, Four Cross Media, who will also head the FameBox business.“Digital video is being increasingly seen as a powerful medium for advertisers to connect and interact with their audiences.At FameBox, we are passionate about developing a wide range of content across genres, cultivating talent and taking existing talent to new heights.We will continue to provide more such opportunities to advertisers and audiences,” he added.

  • Indulge your loved ones this Diwali with Gifts from Portico New York

    Indulge your loved ones this Diwali with Gifts from Portico New York

    MUMBAI: The festival of lights, Diwali is here again, bringing an array of dazzling fireworks, get-togethers and parties. In the grip of Diwali shopping fervor, the search for one-of-a-kind gifts has begun and Portico New York brings you a wide range of bed linen sets that are guaranteed to delight family, relatives and friends.

    Portico New York’s collections ranging from Bed sheets, Bed covers, Duvets, Duvet Covers, Towels, Towel Gift sets, Shower Curtains, Soyabean Duvets, Anti-Mite & Anti Bacterial Pillows, Bath Mats, Blankets and more are available in an assortment of prints and festive hues that suit the auspicious occasion.

    Inspired by the festivity of lights and colours, Portico New York’s latest collection- Shubha Mangalam is inspired by our cultural heritage, architecture & jewelry. Moreover, our designer collections from Neeta Lula, Manish Arora & Nishka Lulla are one of the current hot picks of the season. Nautical & Pixella collections are edgy, striking and tastefully designed specifically for the youth.

    Portico New York’s collections are available in exclusive and unique packaging ideal for the festive gifting. The products are priced Rs. Rs.1399/- onwards and are available at leading home furnishing & lifestyle stores & also online on www.porticoindia.com and www.bedbathmore.com.

  • House Of Tales – Kalaghodas first contemporary event gallery

    House Of Tales – Kalaghodas first contemporary event gallery

    MUMBAI: The crescent-shaped Kala Ghoda, a tourist attraction has always been synonymous with Mumbai’s art scene. The area which is known to comprise museums, art galleries, educational institutions, boutiques and restaurants is now home to House of Tales, a cross disciplinary event gallery. The gallery promises to be the ultimate hub where your event meets success. It’s the best place for freedom of expression, be it art, comedy, design or oratory.

    House of Tales flexibly caters to events of diverse nature, from art viewings and lifestyle exhibitions to corporate conclaves, talks, and banquets. Launched in the first week of October, 2013, House of Tales has already been the chosen venue for Singapore’s Consul General, Lin Chung Yin with Payal Nayar and Shalaka Ranadive of Dragon Fly Productions launched their book – A Monsoon Feast at the gallery. House of Tales also served as a platform for the online home décor brand, The Home Label, to host a pop up store for their patrons to showcase Diwali collection hand-picked by Sussanne Roshan.

    Introduced by young entrepreneur, Neha Sheth, the idea was to enable each one to create their own stories with assistance from professionals. With a strong background of event management and public relations, Neha is now looking forward to making House Of Tales a success. At House of Tales the team assists its patrons and shares the responsibility at every step. From assisting on creative input, catering, conceptualizing, research, photography, event set-up, management, logistics, production to final execution, it provides all services under one roof.

    Talking about the gallery, Neha Sheth, Director, says, “At House Of Tales, we aim to promote events that engage, provoke, and inspire. It is versatile in nature and yours to design with any occasion you may want to celebrate and host at the venue, public or private. The House Of Tales will be a place where people of all ages can come together and connect through its diversity of events, where imaginations will be stirred and creativity encouraged at its best.”

    Fusing to Kala Ghoda’s artistic charm and yet looking chic and modern, Flamingo Interiors has given the gallery a contemporary, woody and a rusty touch. The interiors mirror the ideology of the gallery and also have a fine balance between elegance and edge. The entrance of the gallery looks beautiful with the razor sharp pillars clad with Turkish Marmara marble, which seamlessly blend with the Italian Venatino marble and the light grey flamed granite. Like an unexpected tale, Wene has given an unexpected twist to modern furniture.

    The space can be adorned to suit your individual preferences and accommodate any and all of your needs. The versatility of the space is sure to transform your vision into a reality creating a new tale emerged from your idea.

  • Patrick Dempsey: Racing le mans on discovery turbo

    Patrick Dempsey: Racing le mans on discovery turbo

    MUMBAI: The list of legendary actors-turned-racers is as short as it is iconic: Paul Newman, Steve McQueen and James Garner. Discovery Turbo follows Patrick Dempsey’s attempt to join this elite group when he tackles the world’s oldest – and most grueling – automotive endurance race, France’s 24 Hours of Le Mans. The premiere television seriesPATRICK DEMPSEY: RACING LE MANS follows Dempsey as he and his team, co-owned with Italian soccer superstar Alessandro Del Piero, prepare for the vehicular equivalent of climbing Mt. Everest. From sponsor recruitment, to time trials, to juggling his family and Hollywood career, the four-part miniseries offers unlimited access to Dempsey and his Porsche 911 GT3 RSR team as they prepare to risk everything on Europe’s most historic track. PATRICK DEMPSEY: RACING LE MANS premieres on Discovery Turbo on Thursday, November 07 at 9 pm.

    “Racing is my true passion, and taking on Le Mans will be the biggest challenge of my life so far. Le Mans pushes both driver and machine to the absolute brink, testing focus, skill and endurance unlike any other event in the world,” said Dempsey. “Just getting to Le Mans is almost as challenging as the race itself. This project reflects a 360-degree-view of the entire race process – including all the ups and downs along the way.”

    Rahul Johri, Senior Vice President and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, “Discovery Turbo will give viewers an exclusive window into one of the most renowned sporting events–Racing at Le Mans. Le Mans,a 24-hour grueling endurance race,is a pinnacle of motorsports and the ultimate melding of man and machine. The thrilling action will keep Discovery Turbo viewers on the edge of their seats as they watch their favourite actor-turned-racer Patrick Dempseypushing his skills to the limits.”

    Patrick will take his turn at the wheel, alongside Porsche racing partners Patrick Long and Joe Foster at the 24 Hours of Le Mans on June 22 and 23. Since its inception in 1923, the race has tested the strength and stamina of both drivers and their vehicles. When the flag drops, racers compete against each other for a full day, as they must manage their vehicle’s maintenance and resources as they work through their own hunger and exhaustion. 

    FULL EPISODE DESCRIPTIONS BELOW

    PATRICK DEMPSEY: RACING LE MANS

    Episode 1

    Premieres Thursday, November 07 at 9 pm

    Hollywood leading man Patrick Dempsey has set himself an enormous goal – to compete at the most prestigious race in motorsports – the 24 Hours of Le Mans. Following in the footsteps of legendary idols Paul Newman, Steve McQueen and James Garner, Dempsey’s passion and commitment to racing has earned him respect within the racing community. But the road to Le Mans isn’t without sacrifice, as Patrick must strike a balance between his day job on set and his desire to secure time in the driver’s seat. Alongside demanding sponsorship commitments and a challenged car manufacturer, Patrick and partner Joe Foster navigate the minefield that lies before them as they struggle to keep their team on the road to Le Mans.

    Episode 2

    Premieres Thursday, November 14 at 9 pm

    Not only is actor Patrick Dempsey a race car driver, he’s a race team owner – and with that title comes the stress of raising money to keep his car on the track. Like Paul Newman and James Garner before him, Patrick is balancing his time behind the wheel with the demands of finding financing. With delinquent sponsors consistently coming up short, Patrick and partner Joe Foster are scrambling to keep their team solvent.

    Episode 3

    Premieres Thursday, November 21 at 9 pm

    An 11th hour deal allows Patrick Dempsey to keep his race team alive, but organizational restructuring brings in a wave of new players. Constant tweaking of the driver line-up causes some unrest among the team, and after a much-anticipated invitation to participate in the 24 Hours of Le Mans, it becomes imperative to field the most competitive team possible. Strong showings at Sebring and Laguna Seca, coupled with the addition of veteran racer Patrick Long to the Le Mans driver line-up, give the team the jolt of energy it’s been seeking for months.

    Episode 4

    Premieres Thursday, November 28 at 9 pm

    For leading man Patrick Dempsey, this is the moment of truth. After nursing his team through two tumultuous seasons with partner Joe Foster, they arrive in France to tackle the near-impossible goal they set for themselves a year ago – to compete in motorsport’s most grueling event – the 24 Hours of Le Mans. With veteran driver Patrick Long as their teammate, a podium finish in their class is within reach. But like Paul Newman and Steve McQueen before him, Patrick Dempsey must navigate the media circus that surrounds Le Mans, and stay focused on the task at hand. When the checkered flag drops, he has 24 hours to realize his dream.