ITV

Category: Press Release

  • What you see is what you GET with Tata DOCOMO Mobile Advertising

    What you see is what you GET with Tata DOCOMO Mobile Advertising

    MUMBAI: Tata DOCOMO, the Mobility and Business Services brand of Tata Teleservices (TTL), today announces the launch of its unique mobile advertising service platform – GET (GetEasyTalktime). It is in partnership with mAdcall Pvt Ltd, a sister concern of Astute Systems– a leading player in On Device Portal, mobile video advertising solution and managed services. The application enables video advertising on mobile and is christened GET EASY TALKTIME (GET). GET allows mobile users to choose when or where they want to view a video commercial on their phone, and get gratified with one free voice minute for local or national calling to landlines or mobiles for each advertisement that they choose to view.

    This is the first time in India that such an innovative service offering is available on the GSM as well as on CDMA network and is currently compatible with Android, Java, Symbian and Blackberry. This can also be accessed over Wi-Fi. Users are offered free voice minute, per advertisement viewed to both prepay and postpay customers using data enabled handset. This application has scored well with the mobile users, which is evident from the Google Play Store Rating of 4.

    “As advertisers seek newer avenues to communicate with their target audiences, the mobile device offers very ubiquitous, highly measurable and focused engagement platform. Tata DOCOMO is known for providing innovative and new services that appeal to our rapidly growing customer base. In an increasingly cluttered advertising environment the GET service will provide our customers targeted opportunities and facilitate brand engagement possibility at personal level. With the ever-increasing rate of adoption of mobile internet and rapid change in user preferences, we are confident that mobile advertising will very soon complement the traditional forms” said Mr. Harsh Saxena, Head – Marketing Non Voice Services, Tata DOCOMO.

    “Advancements in handset technologies, coupled with the proliferation of sophisticated applications has grabbed everyone’s attention these days. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. We are proud to be the first ones to be associated with Tata DOCOMO GET that has offered so much ,to so many, in such short a time.” said Mr. Manu Seth, Head Marketing – HTC India.

    In addition to the benefits of traditional media, Tata DOCOMO GET mobile advertising service presents a unique opportunity for brand advertisers to engage with customers on a personalized level, which can be measured in transparent manner. Mobile users opting for the service will not incur any data usage charges while using Tata Docomo 2G, 3G connection. This facility works in Wifi environment as well. The advertisement will play on the handset without buffering on 2G, 3G or CDMA network. Users will be instantly rewarded with one minute of local or national talk-time for each advertisement viewed.

    “Fastrack is a consumer brand and it makes ample sense for us to be on the medium that our consumers associate themselves with- their mobile phones. Since we look at a user group of 16-24 as our consumers, the decision to reach out to them through their phones is a step in the right direction. With Tata DOCOMO GET we will be able to reach out to users in a lot more targeted, efficient and cost effective way” said Ms. Simeran Bhasin – Head Marketing – Fastrack
    Using a more personalized medium like the mobile phone platform, is interesting as compared to print, electronic or digital platforms, as the messages are controlled, efficient and measurable. It is a double benefit for advertisers as well since it provides accuracy of data as to who watched the video and when! Importantly, the mobile users are not offered any ads if they are trying to make emergency calls, given the nature of the call being made. Also no ads are offered while making calls to toll free numbers, international calls or while in roaming in off-network locations.

    To activate ‘GET’, Tata DOCOMO users using data enabled handsets can send an SMS with keyword “GET” to 52323 or by simply giving a missed call to 52323 post which a download link is sent to the customer through SMS, which needs to be clicked upon to download GET. Tata Docomo customer can also download GET from Google Store Play on Android phones, from Ovi Store on Nokia Symbian S60 phones, or using Opera browser.

  • Music Venue blueFROG comes to Pune

    Music Venue blueFROG comes to Pune

    MUMBAI: Music Goliath blueFROG is all set to launch in Pune, India. While blueFROG as a venue is slated to open at the end of the year, it will launch an open-air annexure, The Amphitheatre on November 21st with electronica giants Above and Beyond, followed by other exciting acts, the schedule of which will be announced soon.

    The Amphitheatre can accommodate up to 2000 people and is fully equipped with a stage, lights and a sound system. It is housed in the Ishaniya Mall, in Kalyani Nagar opposite the Poona Club Golf Course and will lead off from the blueFROG Club.

    In the lead up to blueFROG opening, we will see the “Amphibian Series” taking place in the amphitheatre, kicking off with Above and Beyond on November 21st, followed by Fatoumata Diawara, Erik Truffaz and DJ Miss Nine among others. The gigs that form a part of the Amphibian series will demonstrate the diversity of programming that blueFROG will be bringing to the table and reflect the quality and broad spectrum of artists that blueFROG has been known to be program and will continue to program in Pune.

    DICE Hospitality in partnership with blueFROG is bringing the brand into Pune. Partners Ishan Bhale and Govind Thakker who head DICE Hospitality have strong roots in the Pune community and a desire to stand out in the hospitality and entertainment sectors. It is their collective vision to bring a brand to Pune that has cemented itself into people’s musical consciousness across India and, with the people of Pune, grow this into a revolution that supports all genres of music and the arts.

    Indian and international live concerts, electronica superstars, orchestras, dance performances, folk and classical music and theater will all be a part of the programming. The idea is to create an experience and a community and invite Punekars to become a part of this movement and indeed take ownership of it.

    blueFROG in Pune, like its Mumbai and Delhi counterparts will enable access to genres of music from around the world and India and bring an exquisite F&B offering to the table.

    Says Govind Thakker, DICE Hospitality, “We are very excited to be partnering with BlueFROG, knowing that they have successfully revolutionized the way music is consumed by audiences and the variety they have been able to provide and create a venue that has accentuated the artists. We believe that Pune as a city has always been rich in its music and art culture. The audiences in Pune have always been very open to various genres of music. From the days of the Peshwa’s music has been an integral part of “Puneri” culture with many regional and local bands performing on a regular basis.”

    “We have always been inclined towards promoting music, and are connoisseurs of the arts. This partnership with BlueFROG, we believe, is the perfect synergy between like-minded people who are creative and focused to give the city of Pune a new vibrant, trendsetting and fun music venue,” Ishan Bhale, DICE Hospitality added.

    Says Simran Mulchandani, Managing Director blueFROG, “Pune has always had an ear for music and has resonated with performances of the biggest names in music. In Dice Hospitality, we have found the ideal partners to bring blueFROG to Pune. Ishan Bhale and Govind Thakker are ideal co-conspirators, who understand the real estate and F&B markets in Pune very well. We will be bringing the best aspects of blueFROG to Pune, all our partnerships, our mobile and web platforms, our content creation expertise, that will make the Pune blueFROG thrive and become the center of music activity. We are also in the process of networking with such partners in other key metros including Bangalore, so that through the synergy of our collective competencies we can create landmark destinations offering the most sought-after mix of music, F&B and culture.”

  • UKs Business Excellence Awards select Ashish Bhasin as the Chairman of the Year India (2013)

    UKs Business Excellence Awards select Ashish Bhasin as the Chairman of the Year India (2013)

    MUMBAI: Business Excellence Awards 2013 awarded Mr. Ashish Bhasin, Chairman India and CEO South East Asia for Aegis Media as the Chairman of the Year 2013 – India.  Mr. Bhasin was announced as the prestigious winner amidst 200 attendees and 29 finalist businesses and honored guests at a fabulous gala dinner hosted at London.

    With the belief that good businesses ensure their energy is focused on giving exceptional service, Business Excellence Awards seek out and develop talented, free-thinking people with the imagination and initiative to make a difference. They organize themselves to operate in ways that bring together the best team to do the job in hand and the one needed tomorrow. Their systems work to support their people, not the other way around.  

    They encourage involvement at all levels of the business so that clients and customers are impressed at the commitment regardless of which employee answers the ‘phone or opens the door to them. Great businesses go further, they look to provide the products and services others want to buy in a sustainable way. They use profit not just to pay themselves and employ their staff but to invest in the future. They try to change the world, albeit in a small way. It is this level of achievement that these awards set out to acknowledge and reward.

     “We’re delighted by the success of the evening,” comments Julie Gingell, Co-Chair of the Business Excellence Awards. “The standard of entrants was extremely high this year, which caused quite a headache for our panel of judges when it came to choosing finalists and winners.”
    On receiving the award, Ashish Bhasin, Chairman India & CEO South East Asia said “I am honored to receive this prestigious award and the lovely trophy. We’ve had a great run in India. This award is a testament to the fantastic and hardworking team I have at Aegis Media India and I dedicate it to my Team”.

    The Aegis Media India group comprises Vizeum, Carat, the world’s largest independent media communications specialist, Posterscope the global OOH sector leader, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Experiential), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and  iProspectCommunicate 2, the global leader in search and performance marketing.

  • Party all through december with Movies Now

    Party all through december with Movies Now

    MUMBAI: This December, MOVIES NOW brings its viewers the line-up they have all been waiting for! Celebrating its third anniversary, MOVIES NOW lines-up a truly unforgettable party! From action to suspense to animation, MOVIES NOW is all set to give Hollywood enthusiasts an experience of a life time this month’s with its back-to-back hits.

    Starting the month with a bang, MOVIES NOW brings fans Blockbuster Nights starting 1st December 2013. With a stellar line-up ranging from movies that have grossed over 25 Million Dollars to 481 Million Dollars, the channel ensures it showcases only the best. Catch Salt, Rise of the Planet Apes, Kung Fu Panda and many more every Sunday at 11pm.

    If Blockbuster Nights set the mood Harry Potter- The Complete Adventure will be the mix you need to kick start your evening. Taking you through the wizard’s every battle, fight and triumph, the channel will showcase the complete adventure series of the wizard we all adore! Catch seven of the blockbusters of the iconic franchise starting 6th December, every Friday at 9pm in Harry Potter- The Complete Adventure.

    Adding to the zest and action, MOVIES NOW will bring the Indian television premiere of the biggest, paciest and slyest martial arts blockbuster of all time- Tai Chi Zero in the Movies Now Exclusiveon the 21st December at 9pm. That’s not all! The animated, lovable and hysterical hit Madagascar Escape 2 Africa will certainly get audiences grooving. Catch Ben Stiller, Chris Rock, David Schwimmer, Jada Pinkett Smith and Sacha Baron Cohen as Alex, Marty, Melman, Gloria and the quirky King Julien in the second installment of the Madagascar Franchise only on 28th December 2013 at 9pmas the Super Movie of the month.

    Ending the festive season and the year on a high, MOVIES NOW celebrates the last week of the year with Jingle all the day and High on 2013. Rejoicing the Christmas and New Year spirit, MOVIES NOW brings Hollywood enthusiasts the best hits for the entire family. Start the Christmas merriment with Jingle all the day featuring Baby’s Day Out, Jingle All the Way, Ice Age: Dawn of the Dinosaurs, Jumanji and many more on the 24th and 25th December starting 9am onwards. Power-up your New Year fun with the hottest action blockbusters featuring Hangover, Final Destination, Fantastic Four – Rise of the Silver Surfer, Karate Kid and many more.

  • New Software Competencies Enable Dell Channel Partners to Capitalize on End-to-End Solution Offerings

    New Software Competencies Enable Dell Channel Partners to Capitalize on End-to-End Solution Offerings

    MUMBAI: Dell today announced improvements to its channel partner programs, including software-specific enhancements to its PartnerDirect program through four new software competencies, as well as new service provider and referral programs.

    The enhancements highlight Dell’s commitment to enabling channel partners to sell end-to-end solutions through one simple program, and increase the scope and revenue potential of their partnerships. Partners selling a mix of Dell hardware and software can now achieve Premier status through a mixed competency, while an advanced competency offers a path to Premier for partners specializing in a single line of business. The KACE, AppAssure, and SonicWALL partner communities had been transitioned earlier in the program’s lifecycle and fit well into the four software competencies introduced today.

    Historically, the Dell PartnerDirect program has focused on enabling and promoting hardware sales for Dell partners. Over the past year, Dell has launched an aggressive strategy to build scalable enterprise software offerings into its solution portfolio in the areas of datacenter and cloud management, information management, mobile-workforce management, and security and data protection, with the objective of becoming a full service, end-to-end IT solutions provider. Today, Dell’s software division is one of the largest software companies in the world, with a US$1.2 billion business selling into 90 percent of Fortune 1000 companies and supported by 6,000 dedicated software employees worldwide.

    Dell Software PartnerDirect Competencies

    The enhanced program features customized requirements and revenue thresholds for software partners to achieve Premier and Preferred Partner status. The software competencies will allow Dell to better serve the needs of its combined channel partner community, including software- and hardware-focused partners, as well as partners selling a combination of both.

    PartnerDirect competencies provide specialized learning paths for channel partners to validate and distinguish their expertise, leading to increased profitability and competitive advantage.
    The new software competencies announced today are as follows:

    •    Security: Includes identity and access management, as well as network, endpoint and email security

    •    Systems Management: Includes client management, performance monitoring, Windows Server management, virtualization and cloud

    •    Data Protection: Includes enterprise backup/recovery, virtual protection, application protection and disaster recovery

    •    Information Management: Includes database management, business intelligence/analytics, applications and data integration, and big data analytics.

    Dell Software partners can now take advantage of vital PartnerDirect benefits including:

    •    New paths to Premier status to drive even greater revenue potential, including a blended competency for partners selling Dell’s end-to-end hardware and software offerings

    •    Rewards for training and sales achievement through Dell Partner AdvantEdge

    •    Marketing and Market Development Funding for lead generation

    •    Concierge-level, white glove support from the Certified Partner Resource Desk

    •    Free or low-cost, high value online and instructor-led training

    “Today’s announcement marks a fresh beginning for Dell, and is the perfect opportunity for partners to take advantage of both our hardware and software capabilities. We are very excited to bring to partners in the region a tremendous array of new benefits to expand their revenue potential and the scope of their customer relationships. It is a huge win for all of us to be part of a single program with end-to-end solution offerings and endless possibilities,” said Barrie Sheers, Vice President & General Manager, Software, Dell APJ.

    The four software competencies are now available to all Dell PartnerDirect partners, providing training against the new competency requirements and learning paths. The competency training provides rich, role-based curricula allowing partners to drill down and learn more on those areas of greatest interest. The training is currently available in English. Japanese, Korean and simplified Chinese versions will be available in February 2014. 

    Market Opportunity

    The Dell PartnerDirect software enhancements announced today empower Dell’s channel partners to take advantage of tremendous market opportunities in this growing space. Recent findings that illustrate the opportunity for partners in areas such as systems management, cloud technology, data protection and access management include:

    •    Gartner reports that in 2012 IT operations management software grew 5 percent and generated $18 billion in revenue[1]. Gartner also found that the enterprise distributed system backup/recovery software market was valued at $4.4 billion in 2012, and it is projected to grow to $6.8 billion by 2017, for a five-year compound annual growth rate of 9.0 percent.[2]

    •    Harvard Business Review found that 85 percent of businesses expect to use cloud technology moderately to extensively in the next three years.[3]

    •    IDC found that the identity and access management market was $4.4 billion in 2012, growing at a five-year CAGR of 9.4 percent.[4] Dell has grown 27.1 percent and is 8th largest IAM vendor.

    [1] Gartner “Market Share Analysis: IT Operations, Management Software, Worldwide, 2012” by Laurie F. Wurster, Federico De Silva, Matthew Cheung, 3 May 2013
    [2] Gartner “Magic Quadrant for Enterprise Backup/Recovery Software” by Dave Russell, PushanRinnen, 5 June 2013
    [3] Harvard Business Review, “How the Cloud Looks from the Top: Achieving Competitive Advantage In the Age of Cloud Computing” 2011
    [4] IDC, “Worldwide Identity and Access Management 2013–2017 Forecast” Doc # 241685, June 2013

  • Comic Con India brings mingled fun of Movies and Comics to fans with 2nd Edition of Mumbai Film & Comics Convention

    Comic Con India brings mingled fun of Movies and Comics to fans with 2nd Edition of Mumbai Film & Comics Convention

    MUMBAI: The 2nd edition of ‘Mumbai Film & Comics Convention’, an event dedicated to comics, films and everything in between is all set to enthuse fans in Mumbai by bringing one of the biggest pop culture event of the year.. 2nd Mumbai Film and Comic Con is going to be held between December 21-22’ 2013 at Bombay Exhibition Centre, Goregaon, Mumbai.

    With the increasing synergy between films and comics, Comic Con India found Mumbai to be the ideal place to introduce the brand new convention, and introduced ‘Mumbai Film & Comics Convention’ last year.

    Jatin Varma, Founder, Comic Con India, shared, “We head in to our 3rd year in Mumbai bigger & better than ever before! This is the biggest convention we have ever organized, with tons of new exhibitors, activities and exclusives! We hope to party all weekend with Mumbaikars this December!.”

    Comic Con India as always is planning a whole slew of activities for Mumbai Film and Comics Convention (MFCC), ranging from workshops to interactive sessions, display and sale of a wide range of comics & merchandise, special corners for creating comics and cartoons, Cosplay, Contests, Book launches and lots more with an aim to promote and bring together local, national and international talent in India to generate more interest among fans.

    Cosplay(costume contest),one of the major attractions at Comic Con India, will be more appealing than ever! As it’s Mumbai Film and Comic Con, people will not only get to dress up as their favourite comic character but their favourite movie actor/character as well.

    Comic Con India will continue to give assured prizes to everyone in costume, but now there are 5 categories that have been created to increase one’s chances of winning gifts. Each day, one winner will be chosen from each of five categories:

    1. Comic book/graphic novel
    2.Animated Series/Movie
    3. Manga/Anime
    4. Sci-Fi/Fantasy
    5. Gaming

    Both days, One lucky winner out of the chosen 5 will get the awesome chance to win GOLDEN TICKET TO SINGAPORE TOY, GAME AND COMIC CONVENTION 2014!!

    There are going to be special sessions with the leading artists and writers in the country. There will be special Screening of Burka Avenger followed by q&a with its creator. An exclusive movie session has been planned with Tere Bin Laden Sequel Cast (Manish Paul & Pradyuman Singh) and Abhishek Sharma (Director) for the movie fans at the convention.

    There will more than 10 new titles to be launched at the convention. Few book launches to look out for are Gandhi by Campfire, Shiva – Book III by Vimanika Publishing, The Skull Rosary by Holy Cow Entertainment, Tinkle Hindi Collections by Amar Chitra Katha Publishing, Zombie Rising by Chariot Comics which will be launched by special guest – Luke Kenny (VJ on Channel V and Actor, Rock On) and Munkeeman 3 by Pop Culture Publishing which has been planned to be launched by Creator Abhishek Sharma (Director of Tere Bin Laden) and Special Guest Manish Paul (Actor, Mickey Virus).

    Also, “Wonder Bai” will be relaunched in a brand new avatar at Mumbai, as the city’s convention’s official mascot.

    The main participants for the Mumbai Film and Comic Con are Amar Chitra Katha, Vimanika Edutainment, Pop Culture Publishing, Manta Ray Comics, Holy Cow Entertainment, Chariot Comics, Campfire Graphic Novels, Macmillan Publishing, Harper Collins Publishers India, Mario Miranda Gallery, Orange Radius, DC Comics by Random House India, Meta Desi Comics, Scholastic India, Marvel and Diamond Select Toys.

    Comic Con India is a unique event celebrating the illustrated medium, which brings together the whole comics industry and related fields such as Merchandise, Toys, Games, Films and Animation, along with fans of this culture from all age groups. Now, after years, the comics’ community in India has a platform where they can meet and interact.

    MUMBAI: The 2nd edition of ‘Mumbai Film & Comics Convention’, an event dedicated to comics, films and everything in between is all set to enthuse fans in Mumbai by bringing one of the biggest pop culture event of the year.. 2nd Mumbai Film and Comic Con is going to be held between December 21-22’ 2013 at Bombay Exhibition Centre, Goregaon, Mumbai.

    With the increasing synergy between films and comics, Comic Con India found Mumbai to be the ideal place to introduce the brand new convention, and introduced ‘Mumbai Film & Comics Convention’ last year.

    Jatin Varma, Founder, Comic Con India, shared, “We head in to our 3rd year in Mumbai bigger & better than ever before! This is the biggest convention we have ever organized, with tons of new exhibitors, activities and exclusives! We hope to party all weekend with Mumbaikars this December!.”

    Comic Con India as always is planning a whole slew of activities for Mumbai Film and Comics Convention (MFCC), ranging from workshops to interactive sessions, display and sale of a wide range of comics & merchandise, special corners for creating comics and cartoons, Cosplay, Contests, Book launches and lots more with an aim to promote and bring together local, national and international talent in India to generate more interest among fans.

    Cosplay(costume contest),one of the major attractions at Comic Con India, will be more appealing than ever! As it’s Mumbai Film and Comic Con, people will not only get to dress up as their favourite comic character but their favourite movie actor/character as well.

    Comic Con India will continue to give assured prizes to everyone in costume, but now there are 5 categories that have been created to increase one’s chances of winning gifts. Each day, one winner will be chosen from each of five categories:

    1. Comic book/graphic novel
    2.Animated Series/Movie
    3. Manga/Anime
    4. Sci-Fi/Fantasy
    5. Gaming

    Both days, One lucky winner out of the chosen 5 will get the awesome chance to win GOLDEN TICKET TO SINGAPORE TOY, GAME AND COMIC CONVENTION 2014!!

    There are going to be special sessions with the leading artists and writers in the country. There will be special Screening of Burka Avenger followed by q&a with its creator. An exclusive movie session has been planned with Tere Bin Laden Sequel Cast (Manish Paul & Pradyuman Singh) and Abhishek Sharma (Director) for the movie fans at the convention.

    There will more than 10 new titles to be launched at the convention. Few book launches to look out for are Gandhi by Campfire, Shiva – Book III by Vimanika Publishing, The Skull Rosary by Holy Cow Entertainment, Tinkle Hindi Collections by Amar Chitra Katha Publishing, Zombie Rising by Chariot Comics which will be launched by special guest – Luke Kenny (VJ on Channel V and Actor, Rock On) and Munkeeman 3 by Pop Culture Publishing which has been planned to be launched by Creator Abhishek Sharma (Director of Tere Bin Laden) and Special Guest Manish Paul (Actor, Mickey Virus).

    Also, “Wonder Bai” will be relaunched in a brand new avatar at Mumbai, as the city’s convention’s official mascot.

    The main participants for the Mumbai Film and Comic Con are Amar Chitra Katha, Vimanika Edutainment, Pop Culture Publishing, Manta Ray Comics, Holy Cow Entertainment, Chariot Comics, Campfire Graphic Novels, Macmillan Publishing, Harper Collins Publishers India, Mario Miranda Gallery, Orange Radius, DC Comics by Random House India, Meta Desi Comics, Scholastic India, Marvel and Diamond Select Toys.

    Comic Con India is a unique event celebrating the illustrated medium, which brings together the whole comics industry and related fields such as Merchandise, Toys, Games, Films and Animation, along with fans of this culture from all age groups. Now, after years, the comics’ community in India has a platform where they can meet and interact.

  • Bebo Imran shake their tooh on KBC

    Bebo Imran shake their tooh on KBC

    MUMBAI: In the upcoming episode of Kaun Banega Crorepati, AB will put on his dancing shoes and shake a leg with Kareena and Imran. Bebo and chocolate boy Imran Khan will make a grand entry on the stage of KBC by shaking their leg on the song ‘Chewing Gum Chaba Ke’ from their upcoming movie. Bebo will also teach Amitabh Bachchan a few ‘thumkas’ of her own. This is not all! AB, Kareena and Imran will take the entertainment quotient of the episode a few notches higher when they dance to the popular song ‘Tooh’. The trio will leave the audience asking for more.

    Catch Kareena and Imran shake their ‘Tooh’ with Big B on Kaun Banega Crorepati, this Friday, 22nd November 2013, 8:30 pm only on Sony Entertainment Television

  • Seagates Samsung HDD division ships worlds thinnest 2tb storage solution

    Seagates Samsung HDD division ships worlds thinnest 2tb storage solution

    MUMBAI: Seagate Technology plc (NASDAQ: STX) has announced that its Samsung® HDD division is shipping the new 2.5-inch Spinpoint™ M9T, which at 9.5 mm thin is the world’s thinnest 2TB hard drive. Offered in capacities of 1.5TB and 2TB, the Spinpoint M9T mobile drive gives OEMs, channel system integrators and consumers a thin, high-capacity storage solution ideal for external storage, notebook integration and upgrades, desktop, and gaming system applications.

    “The M9T combines the highest areal density shipping in a single storage device with an innovative design that fits into mainstream notebook applications. While other 2TB are solutions on the market are 15 mm thick, the vast majority of mobile devices are designed to use a 9.5 mm drive; with the M9T, those devices can now have 2TB of storage, enabling a richer computing experience,” said Dave Frankovich, senior product line manager, Samsung HDD.

    “Samsung HDD with the new Spinpoint M9T continues to lead the effort in aerial density in a small form factor to supply our channel partners and customers with the highest-capacity and thinnest storage solution in the market,” said Doug DeHaan, general manager, Samsung HDD division. “With consumer demand for storage capacity continuing to grow in mobile applications, the M9T answers this demand and is positioned to fulfill capacity needs in virtually any application.”

    Spinpoint M9T includes a SATA 6Gb/s interface and microactuation to ensure fast, consistent hard drive performance, along with NoiseGuard™ and SilentSeek™ technologies to deliver ultra-quiet operation.

    Availability
    The Spinpoint M9T hard drive is currently available in the Samsung Portable product line, which includes the M3 Portable and P3 Portable external drives, as well as with select partners. Learn more at http://samsunghdd.seagate.com.

  • American Swan- Online Global Fashion Brand

    American Swan- Online Global Fashion Brand

    MUMBAI : AMERICAN SWAN – THE BRAND

    American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. The brand combines classic, iconic ‘Americana’ style with a quintessential European Fashion: its refinement, tailoring & sensibility.

    American Swan, with its distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products, invites people to experience a blue-blooded lifestyle. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing a dynamism that is born of a passion for setting trends.
    www.americanswan.com

    THE AMERICAN SWAN LIFESTYLE COMPANY

    American Swan is a brand owned by The American Swan Lifestyle Company(TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.
    We’re proud of our blue-blooded lineage: our promoters, Four Cross Media (FCM), a global digital conglomerate. This, in turn, is backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. Our aim: to build an enterprise that is different in spirit, form and culture.

    THE AMERICAN SWAN COLLECTION- CONCEPT NOTE:

    Rooted in Americana, the launch collection from “The American Swan Lifestyle Company” is an eclectic mix of lifestyle products spanning categories like men’s and women’s apparel, footwear, accessories, fashion jewellery beauty & fragrance and home. This collection of Smart Casuals & Casual Sportswear offers Aspirational, Glamorous yet restrained lifestyle for the core consumer group. Based on brand tenets of ASPIRATIONAL, ACCESSIBLE and AFFORDABLE, the product line has been designed to cater to an identified market gap of International designs and styling at affordable pricing.

    Inspired by classic American Prep lifestyle, products have been designed in Europe and sourced out of the best in class manufacturing facilities globally. Benchmarked to the best each and every product in the collection has been carefully crafted out of most premium fabrications, superior tailoring, sophisticated washes, subtle details- prints, graphics and branding.

    Taking inspirations from Americana, Navy, White and Red are prime colors of the collection with shades of sporty hues like nautical, forest green, yellow and green completing an interesting and trendy color story. Prints and graphics draw their inspirations from the stars and stripes of the “American Flag” bringing in elements of cool and classic casualness. Cutting edge packaging solutions developed in collaboration with International packaging and trimming agencies add to the entire consumer “touch and feel experience” of the product.

  • Johnnie Walker The Journey brings together the worlds most inspiring and progressive artists

    Johnnie Walker The Journey brings together the worlds most inspiring and progressive artists

    MUMBAI : Johnnie Walker is all set to celebrate its legacy and philosophy of personal progress through a one day festival called The Journey, scheduled to take place on 14th December at Mehboob Studios, Mumbai.

    The Journey will showcase inspiring performances by the legendary The Alan Parsons Live Project, the mesmerizing Ouroboros- TheHandspring Puppet Company, the maverick theatre producer – John N. Hart Jr., the earnest creative director Shane Carruth and the liberal ‘Q’ a.k.aQaushiq Mukherjee. Each of these artistes offer an inspirational, stimulating and exciting story of personal and social progress, a critical attribute that makes them an ideal choice for this unique platform.

    A confluence of global art and culture, The Journey will give audiences a wealth of cultural knowledge and inspiring content. It is expected to emerge as the cutting edge platform in India that will give audiences an opportunity to interact with experts, share progressive ideas and connect with like-minded people through moving performances, workshops and demonstrations.

    Announcing the launch of Johnnie Walker The Journey – BhaveshSomaya, Marketing Director, Diageo India said, “We are confident that Johnnie Walker The Journey will set a new benchmark in the industry and lead a progressive movement among the Indian audiences. The festival will present a wealth of cultural knowledge and content that will be narrated by artistes, who have an intriguing story of personal progress.”

    From world renowned performing artistes and musicians to movie makers, exponents of multiple disciplines will stir the imagination and take spectators on an awe inspiring sensory journey. The festival will surely leave them with inspirations that could significantly impact their lives.