ITV

Category: Press Release

  • &pictures beats Movies OK on the digital platform

    &pictures beats Movies OK on the digital platform

    MUMBAI: The promise of &pictures being India’s first interactive Hindi movie channel is strengthened with the unique strategy adopted for the premiere of Chennai Express. The Chennai Express mania refuses to die garnering a staggering 5949 TVTs and propelled the channel to zoom ahead of competition. The Week 47 data issued by TAM reveals the following key highlights:-

    &pictures zooms past competition with 112609 GVTs on CS4+, HSM levels

    Source: TAM, wk 47, Cs4+, HSM

    On the digital platform, &pictures has beaten Movies OK garnering 80129 GVTs

    Source: TAM, wk 47, Cs4+, HSM

    Chennai Express garners higher Time Spent than that of Boss on Colors


    Source: TAM, wk 47, Cs4+, HSM

    &pictures garners highest Time Spent in the Hindi Movie genre.

    Source: TAM, wk 47, Cs4+, HSM

    Chennai Express on &pictures also zips past popular primetime GEC shows like Big Boss, Nach Baliye, CID, KBC, Crime patrol Comedy Nights with Kapil


    Source: TAM, wk 47, Cs4+, HSM

    The channel had lined up an extensive and innovative marketing campaign including TV, Radio, Print, Outdoor, OOH and Cable for this big ticket premiere that aired on November 23rd. Putting across a differentiated digital strategy helped the channel touch the pulse of the youth through Facebook, Twitter and the blogging community.

    The initiative of sending a reminder calls in Shah Rukh Khan’s Voice received a record breaking 153357 unique callers. Selecting four IndiBloggers to relive the journey that SRK and Deepika Padukone had done in the film is clearly a case of achieving success through customer-driven marketing innovation. The bloggers recreated the entire Chennai Express journey which engaged the audiences online. The same was supported by @AndPicturesIN to drive more conversations around the movie premiere. The activation which began on 18th November had four IndiBloggers (Karishma Rawat, Nandini Deka, Arvind Passey & Ramit Narang) travel via Chennai Express train from Mumbai to Rameshwaram. It proved to be an effective medium of getting the audience engaged with the blogging community who kept throwing them challenges enroute their journey. The link www.indiblogger.in/chennaiexpress had live updates from the 4 bloggers and they created record breaking conversations on twitter & Facebook.

    Talking about the marketing strategy, Akash Chawla, ZEEL, National Channels, Marketing Head, said, “The rise of social media and the increasingly connected customer makes us continuously think out of the box to engage them in newer and interesting ways. By allowing our viewers to experience a film in person before they see it in their own homes, we ensured that &pictures is synonymous with quality and a channel that puts their viewers first. This innovation in the online space has reaped us the benefit across platforms. It has helped us to overcome existing and emerging challenges and set benchmarks which we look to break again in the near future.”

    He adds, “Remarkably, the campaign saw an additional 500 tweets with #chennaiexpressandyou even after the film had premiered. The campaign successfully reached out to a whopping 1.4 unique Twitter users and received over 14 million impressions on Twitter. The impressions via IndiBlogger network was a staggering record 1 Million + and including the impressions generated by four bloggers traveling it comes to a whopping 6.6 million. Owing to the phenomenal response received by this activation, #chennaiexpressandyou was the most talked about topic on Twitter so much that we broke Twitter.”

    &pictures marketing strategy for the premiere of Chennai Express was a unique blend of traditional and digital mediums with innovation and differentiation.

  • Microtek Infrastructure enters real estate sector, launches ultra-luxury project Microtek Greenburg

    Microtek Infrastructure enters real estate sector, launches ultra-luxury project Microtek Greenburg

    MUMBAI: Carrying forward the legacy of trust associated with brand ‘Microtek’, the Indian conglomerate Action Group and Okaya Group has once again come together to form Microtek Infrastructure Pvt. Ltd. The company today announced its entry into sector by launching its maiden project ‘Microtek Greenburg’ – a fully licensed and approved ultra-luxury residential project located in Sector 86, New Gurgaon, close proximity to Dwarka Expressway.

    Spread across an area of approximately 15 acres, the project is being constructed by trusted brand Larsen & Toubro – known for world-class technology and timely construction. The sample flat has already on the show and the customer can check in the same and will get all the papers ready.

    Born out of greenery, the project offers three open 2BHK + Study, 3BHK + Sq, 3BHK + Study + Sq and 4BHK + Sq condominiums with ultra-luxury facilities. Step onto your balcony and be greeted by miles upon miles of lush greenery infusing positive energy. Each apartment comes with Italian marble-floorings, air-conditioners in all rooms, modular kitchen and switches, high-end fittings, 7.5 feet high hardwood door frames,

    The project is strategically located far from hustle and bustle and connectivity free from congestion. It is well connected to IGI Airport (approx. 20 minutes drive), two-minutes drive to NH-8, three-minutes drive to proposed metro station and 5-minutes drive to Northern Periphery Road (NPR). It is in close proximity to KMP Expressway, Multi-utility Corridor, Manesar Industrial Base, proposed site for Modern School, hotel Hyatt & Marriot and 100-acres proposed Golf Course.

    This project will offer world class infrastructural facilities like two large swimming pool, Golf-putting Greens, water features, flower garden, Badminton Court, Sunken Party Lawn, Fitness Court, Cricket pitch, Lawn-tennis Court, Kids play area, Library, Squash Court, Card & Hobby room, Billiards Room, Basketball Court, Sitting Plaza, Yoga Garden, Palm Court, Skating Rink, Herbal Garden, Amphi-theatre, Jogging track, Nursery School, Restaurant, Spa, Pargolas, shopping complex,  24 x 7 security with Guard-hut , high speed elevators, surface parking, existing heritage building, Ramp to basement, wi-fi enabled fast internet access, world-class fire safety equipments and much more.

    Announcing the launch, Mr. Ajay Aggarwal, Managing Director, Microtek Infrastructure Pvt Ltd said, “Greenburg is not just a project for us, its epitome of what Action Group, Okaya Group and Microtek as a brand symbolize – Trust. With the very first project under Microtek brand, we are heralding a new era in the real estate sector. We have got all the licenses and clearances and have gone all out to ensure the best living experience with carefully selected luxury facilities symbolizing resident’s lifestyle and taste.”

    Starting a new era in the history of Indian real estate sector, the company will give guaranteed possession in 39 months.

    The construction of Microtek Greenburg has already commenced and is expected to be completed by December, 2016.

  • Battle for Delhi

    Battle for Delhi

    MUMBAI: This week, on Battle for the States, CNN-IBN delves into the politics of Delhi as various contenders compete for the position of CM. The special show will feature the present CM Sheila Dikshit, who has ruled Delhi unchallenged for the last 15 years. After serving three terms as CM, she is aiming for a record fourth term. Faced with corruption charges, breakdown of law and order and often held responsible for Delhi’s rising prices, CNN-IBN evaluates whether Sheila Dikshit is going to make it this time or not. With the Aam Aadmi Party targeting Sheila’s traditional vote base and Arvind Kejriwal contesting against Sheila in New Delhi, will the current CM prove her mettle? Watch as CNN-IBN’s Pallavi Ghosh assesses her chances on the Campaign Trail with Sheila Dikshit.

    Don’t miss Battle for Delhi: Campaign Trail with Sheila Dikshit on Saturday, Nov 30th @ 8:30 PM and Sunday, Dec 1st @10:30 PM, only on CNN-IBN.

  • Special Election Programming: Senapati

    Special Election Programming: Senapati

    MUMBAI: As Delhi hits the poll on 4th December, this week, on the special programming on the upcoming Assembly election, IBN7 brings you Senapati where we will unveil the hidden faces of our leaders and show you the truth behind the big names in Delhi politics. The Indian electorate by and large feels that their leaders are not what they appear to be. Considering this aspect, we feature this special series where we put the present Delhi CM Sheila Dixit, Arvind Kejriwal from the Aam Aadmi Party and Dr. Harshvardhan from BJP to the test.

    Don’t forget to catch Senapati from 29th Nov to 1st Dec (Fri-Sun) @ 9.30 PM only on IBN7.

  • Sonali Bendres sprint to the top!

    Sonali Bendres sprint to the top!

    MUMBAI: The actress rushed to receive her award when she heard her show’s name being announced while walking the Red Carpet…

    Images having bagged various awards during her career in Bollywood, Sonali Bendre’s excitement knew no bounds when her show – India’s Best Draamebaaz, had been nominated in the category of Best Non-fiction show. Walking the Red Carpet with her husband – Goldie Behl, Sonali was the happiest to have spotted her friends.

    Meeting Feroz Khan (Judge on DID 4) after a long time, Sonali was exchanging pleasantries with him just when India’s Best Draamebaaz was announced as the winner in the category. Hearing the news of her show winning an award, Sonali leaped and jumped from the Red carpet to receive the award for the show.

    Getting onto the stage, Sonali was ever-ecstatic to be receiving the award on behalf of the makers of the show. Seeing Sonali get on to the stage, Ritwik Dhanjani, who was anchoring the award ceremony was quick to compliment her on how beautiful she looked that night without noticing Goldie Behl accosting her on stage. Soon as Ritwik noticed that Sonali is in company of her husband, Ritwik seemed embarrassed. Putting Ritwik’s embarrassment at ease, Goldie lapped up telling Ritwik that he knows he has a very pretty wife. Not missing the opportunity, Ritwik said, “Ma’m you look very pretty and I have been a big fan of yours and have always loved you.” While Sonali smiled at the compliment, Ritwik went red in the cheeks.

    Taking away the award with Vivek Oberoi and the kids, Sonali along with the entire troupe of the show was seen celebrating the moment. We hope the sprint from Red carpet to the stage didn’t leave Sonali with a sore feet post the ceremony.
         

    Do not miss, Zee Rishtey Awards on Sunday, 2nd December at 8 PM, Only on ZEE TV!

  • New Zealand launches new education brand campaign

    New Zealand launches new education brand campaign

    MUMBAI: New Zealand has launched a new education brand campaign, the cornerstone of which is a new short film – the ‘New Zealand Education Story’ – which illustrates the country’s unique learning and lifestyle opportunities.

    The film shows what New Zealand education can offer, illustrates what young people have achieved in the world after gaining a New Zealand education, and gives a flavour of the unique ‘kiwi’ lifestyle.

    “We wanted to create a way for people to see, understand and even feel the kind of experiences they could have through a New Zealand education. We are very excited to be sharing this new film with India,” says Education New Zealand Regional Director South Asia Ziena Jalil.

    “Our education system has much to offer Indian students looking for overseas study options: we have an internationally regarded education system that focuses on innovation and creative thinking – traits that employers look for, with excellent lifestyle options in a safe multi-cultural environment.”

    Launched this month by New Zealand’s Tertiary Education, Skills and Employment Minister Steven Joyce, the captivating two-minute video is accompanied by a range of other materials that illustrate the unique benefits of a New Zealand education.

    This new approach to introducing New Zealand education will be seen in India through a series of activities over the next few months, including upcoming education fairs and other informational sessions.

    Each year, more than 11,000 students from India study in New Zealand, making it New Zealand’s second largest student market. Indian enrolments for the upcoming academic year are also projected to increase.

    India and New Zealand share several joint education initiatives, including the India New Zealand Education Council – a bilateral programme aimed at strengthening collaboration in higher education and skills development, and jointly chaired by the Indian Minister for Human Resource Development and the New Zealand Minister for Tertiary Education.

    Ms Jalil says New Zealand is focused on growing its international education industry and has put in place policies to make New Zealand a top choice for students.

    “For example, last month the New Zealand Government announced that more international students will be allowed to work while they study, enabling them to gain valuable English language work experience and cover some of their living costs.”

    “International students and education partnerships are important to New Zealand,” says Ms Jalil. “We value the connections they form between New Zealand and other countries, and between peoples, and the contribution these visiting students make to regional communities and economies in New Zealand and also their home countries.”

    The New Zealand Government has also strengthened its India team of education market development managers, who are currently based in New Delhi and will soon be joined by additional staff in Mumbai. This team is building New Zealand’s unique education relationship with India to create a rich and enduring education dialogue between our two countries, says Ms Jalil.

  • BJP likely to hit a hat-trick with around 155 seats in MP assembly polls: ABP News-Dainik Bhaskar-Nielsen survey

    BJP likely to hit a hat-trick with around 155 seats in MP assembly polls: ABP News-Dainik Bhaskar-Nielsen survey

    MUMBAI: BJP likely to make a hat-trick with around 155 seats with a vote share of 41 per cent in the upcoming assembly polls  in Madhya Pradesh, predicts ABP News-Dainik Bhaskar-Nielsen survey. Congress likely to get around 65 seats and a vote share of about 33 per cent. BSP to get around  6 seats in the 230-seat assembly in Madhya Pradesh.

    MP Seat Forecast
    Party Actual vote % in the 2008 assembly elections Actual seats in the 2008 assembly elections Vote Share% as per the Opinion poll in Nov ’13 Seats as per the Opinion poll in Nov ’13
    INC
    32.1
    66
    33
    65
    BJP
    37.9
    148
    41
    155
    BSP
    9.1
    7
    9
    6
    BJSH
    4.9
    5
     
     
    IND + Others
    16.1
    4
    17
    4
    Total
    100
    230
    100
    230

    80 per cent feel that BJP should get another chance in MP 

    According to the ABP News-Dainik Bhaskar-Nielsen survey, around 55% respondents rated the performance of the present Chief Mninister Shri Shiv Raj Singh Chouhan as very good. 80% of the respondents feel that BJP should get another chance to govern Madhya Pradesh. 43% respondents rated the BJP Government as good.

    Shiv Raj Singh Chouhan most prefered CM 

    As per the ABP News-Dainik Bhaskar-Nielsen survey, 78% respondents feel that Shiv Raj Singh Chouhan should be the next Chief Minister of Madhya Pradesh. On a scale of 5, the present Chief Minister Shri Shiv Raj Singh Chouhan scored 4.3. Around 68% disagree with the statement that Shiv Raj Singh Chouhan is corrupt and cannot control corruption. Though 62% respondents strongly agree that the present Chief Minister has a clean image. According to the survey, around 73% would vote for BJP if Jyotiraditya Scindia is announced as the Chief Ministerial candidate.

    Congress not united in Madhya Pradesh, will make it difficult for the party 

    As per the ABP News-Dainik Bhaskar-Nielsen survey, 32 % respondents feel that Congress in MP is not united and will make things difficult for Congress, a similar number of respondents (32%) feel that even if there are some differences between the two Congress still stand a chance.

    BJP-ruled Madhya Pradesh still facing problems of  Bijli, Sadak and Paani 

    In 2003, BJP came to power in the State by highlighting poor condition of Bijli, Sadak and Paani. After 10 years of BJP rule the state is again facing same problems. As per the ABP News-Dainik Bhaskar-Nielsen survey, 66% respondents feel that a lot has been achieved by BJP in the last 10 years concerning Bijli Sadak and Paani but still a lot is yet to come.

    BJP government is doing well for the farmers 

    According to the ABP News-Dainik Bhaskar-Nielsen survey, around 72% respondents feel that the state government is doing enough for the affected farmers. Around 50% respondents are aware that many farmers have been affected due to water logging from the Omkareshawar Dam.

    The opinion poll was conducted by ABP News-Dainik Bhaskar-Nielsen with around 21352 respondents. The field work for the survey was done between 28th October, 2013 to 14th November 2013. The confidence interval (margin of error) assumed for vote share prediction lies in the ranges of ±5%.

  • BJP likely to get emerge as the single-largest party in Delhi polls

    BJP likely to get emerge as the single-largest party in Delhi polls

    MUMBAI: BJP likely to get around 32 seats with a vote share of 33 per cent in the upcoming Delhi assembly polls, predicts ABP News-Dainik Bhaskar-Nielsen opinion poll. Congress is predicted to get 25 seats with 26 per cent vote share. Arvind Kejriwal likely to get 10 seats with 23 per cent vote share.

    According to the ABP News-Dainik Bhaskar-Nielsen, there are 15-20 seats which are being won by a narrow margin of 2%. These seats could impact the final outcome. We have tried to simulate three According to the ABP News-Dainik Bhaskar-Nielsen survey, more than half of all respondents surveyed (56%) feel that BJP would benefit in the upcoming assembly elections by naming Dr. Harsh Vardhan as the Chief Minister candidate. Both Dr. Harsh Vardhan and Arvind Kejriwal are neck and neck when it comes to the most preferred CM. From the cross tab it can deduce that 10 per cent of respondents who intend to vote for BJP prefer Arvind Kejriwal as the most preferred CM candidate.

    As per the ABP News-Dainik Bhaskar-Nielsen survey, Sheila Dikshit has to bear the brunt of the corruption charges involving the Central government. According to the survey, the reason for switch from BJP to AAP is because of the leader of AAP: the Kejriwal appeal.

    Inflation – major reasons for switch from INC to BJP or AAP

    According to the ABP News-Dainik Bhaskar-Nielsen survey, inflation is the key factor working against INC. People do recognize the work done by the Sheila Dikshit government over the last several years but rampant inflation seems to have wiped out the goodwill. As per the survey, people feel that if the Delhi govt. wants it can control inflation, hence the resentment.

    As per the ABP News-Dainik Bhaskar-Nielsen survey, AAP is seen as a party that can bring down corruption; BJP is seen as a party that can control inflation and INC is seen as a party that can maintain law and order.

    Main reason for party switch from INC to either BJP or AAP is the perceived inability of the Congress government to control rising prices.

    Soaring vegetable prices may prove to be a deciding factor in polls

    According to the ABP News-Dainik Bhaskar-Nielsen survey, a vast majority (81%) feels that the soaring vegetable prices may prove to be the deciding factor in the upcoming assembly elections. Majority (64%) feels that Delhi state government can control prices of vegetables and other essential goods.

    Majority feels that Delhi is very unsafe for women

    As per the ABP News-Dainik Bhaskar-Nielsen survey, there is a divided opinion with 47% saying that crime is increasing as Delhi police is busy protecting VIPs and 40% saying that absence of fear of law among people is the reason behind increase in crime in Delhi. At an overall level almost 1/3rd of respondents feel that the poor policing is the most important reason behind increase in crime against women. Across both genders and all regions majority feels that the city is very unsafe for women.

    The opinion poll has been conducted by ABP News-Dainik Bhaskar-Nielsen with 6340 respondents. The survey was conducted on field between 29th October 2013 to 14th November 27, 2013.

  • The Whateo Gains Momentum!

    The Whateo Gains Momentum!

    MUMBAI: Franklin Templeton India commissions Griphin to create a series of Whateos to launch their Free Online Investor Education Academy. The Whateos are dubbed in 5 different languages including English, Hindi, Marathi, Gujarati and Tamil to ensure nationwide accessibility. To have a look at the Franklin Templeton Whateos, please refer to the following link: https://www.franklintempletonacademy.com/

    Fundamentally, a ‘Whateo’ is a what-is video which explains the core concept and features of a product, a service or an idea. Predominantly a marketing tool, a “Whateo” works along the same lines as an explainer video; further enhanced with the expertise of marketing professionals, script writers and film directors.

    The subject of an investment series for beginners has always been perceived as intimidating and heavy therein rendering the entire experience as complex. Further to which, it is a challenge to clearly communicate with a consumer in a world filled with information overdose. That’s where the Whateo steps in!

    As quoted by Shaili Sutaria, Co-founder and Creative Director, Griphin “The prowess of the Whateos that we created for Franklin Templeton India successfully simplified each investor lesson into an entertaining and engaging animated quick film. Every Whateo aims at successfully explaining a concept through illustration, animation & entertainment within a brief format”
    As quoted by Jay V Sutaria, Founder and Managing Director “The beauty about a whateo lies in story-telling and simplified illustration; and that can be done in any language. Franklin Templeton is taking investor education to the masses with 5 languages and more in the pipeline. It’s an honor to work with visionaries who are pioneering rural empowerment with such cutting edge tools as a Whateo. Free animated initiatives like these have seen huge success around the world and we are hoping the same will follow in India.”

    What really is a ‘Whateo’? Let a Whateo take you through its own introduction. Take a look: http://www.youtube.com/watch?v=n4j1YJ2jKQM

  • KBC 2013 gets its first Female Crorepati of the season

    KBC 2013 gets its first Female Crorepati of the season

    MUMBAI: ‘Aap crorepati ban gayi hain’ resonated one last time on the sets of India’s most loved quiz game show Kaun Banega Crorepati as host Amitabh Bachchan congratulated hot seat contestant Firoz Fatma. Hailing from Saharanpur, Uttar Pradesh, Firoz Fatma is the first female contestant this season to walk away with the most desired title, that of a ‘Crorepati’ on this life changing game show.

    A BSc. Student, Firoz never wanted her sister to stop her studies, so she sacrificed her education due to financial problems. She participated in the game show to win a certain amount to pay off her deceased father’s loan. On the second last day of the game, Firoz had lost all her hopes to make it to the hot seat. But her knowledge which she gathered only by reading newspapers and watching news channels helped her reach the most celebrated hot seat.

    After winning a crore an excited Firoz said, “I was very nervous when I wasn’t able to make it to the hot seat in the second last episode and felt I have to go home empty handed. But then I aced the fastest finger first round and made my way to the hot seat. Also, I didn’t feel as the 1 Crore winner until the audience clapped and Bachchanji hugged me. It is a great feeling”.

    With the winning amount, Firoz wants to help her family get rid of the loan and study further. She also wants her mother to live a tension free life.
    Tune in to witness the excitement of the first female Crorepati of the season on Sunday 1st December, 8:30pm only on Sony Entertainment Television