ITV

Category: Press Release

  • SOCIETY TEA PRESENTS, #SOUNDSOFSOCIETY SEASON 2, EPISODE 4: ‘AKHIYAN’, PRODUCED BY URBAN BEAT PROJECT, CURATED BY LAIQ QURESHI

    SOCIETY TEA PRESENTS, #SOUNDSOFSOCIETY SEASON 2, EPISODE 4: ‘AKHIYAN’, PRODUCED BY URBAN BEAT PROJECT, CURATED BY LAIQ QURESHI

    A celebrated household name, Society Tea, in association with Urban Beat Project, curated by Laiq Qureshi, announced the launch of the Second Season of its live musical web series – #SoundsofSociety, https://soundsofsociety.in/, and are here with Episode 4. This episode features a collaboration of two tremendously talented musicians, between one of India's finest yet under-rated singers Tritha Sinha, and multi-instrumentalist genius musician and Indophile, Mathias Durand, presenting ‘Akhiyan’.

    Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format. Sounds of Society – Season 2 is shot with minimal fuss and equipment, and will feature both, edited as well as, one-take videos, to showcase the true organic nature of each episode.

    The season’s fourth episode showcases an amazing collaboration between Tritha, a vocalist, composer and music producer based in Goa, and Mathias Durand a composer, producer and singer-songwriter from France. Having worked together extensively, their work is nothing short of exemplary. This episode is a perfect example of musical harmony. While Tritha sticks to her roots, and Mathias to his, they come together as one with this fascinating arrangement, ‘Akhiyan’.

    In 2014, Tritha released her debut album ‘PaGLI’ on Sony Music, earn the license to break the rules as well as unlearn and re-interpret what she had learnt in her classical methods. Her next album ‘Raagas in Paris’ released in 2016 on Silk Road label saw her fuse Indian classical with psychedelic rock with her rock band 'Tritha Electric'. Whereas, for Mathias, as a young child he learned classical music on the piano from his grandmother and is a self-taught guitarist. He plays Folk Psychedelic music, inspired by Krautrock, Experimental and Minimal composers.

    An elated Karan Shah, Director, Society Tea said, “Music, an integral part of our lives, has the power of bringing together people across borders, just the way tea does. With Sounds of Society: Season 2, we aim at bringing soulful melodies by collaborating with versatile artists. This season has an amazing line-up and is all set to brew a flavourful experience, with the aim of etching music and tea onto the hearts of our audience. We strive towards keeping this spirit of innovation alive while spreading happiness.”

    Produced by Urban Beat Project and curated by Laiq Qureshi, the collaborations in each episode represent the already existing and ever evolving synergies in the musical world. Much of what is captured is entirely spontaneous, without any concrete rehearsals. “Some of the best music is made when musicians come together without any real aim in mind, and when they are free of going anywhere particular with their music. Like in a jam. What comes out is pure and organic. This is what we want to showcase.” says Laiq Qureshi, founder of Urban Beat Project.

    Sounds of Society departs from a need to showcase any big industry names, but hopes to feature what music sounds like on the street, on a terrace, in your bedroom, on the beach, or in your backyard. The only real aim is to document the social and cultural milieu in which we live, by presenting the sounds of today.

    Artists featured so far are – DJ URI, Delhi Sultanate, Hang Massive, Delhi 2 Dublin, Vasuda Sharma, Gowri Jayakumar, Chandana Bala, Nush Lewis and more.

  • Del Monte launches Raw Seeds to strengthen health and wellness portfolio

    Del Monte launches Raw Seeds to strengthen health and wellness portfolio

    As pioneers in packaged fruits with a heritage that goes back more than a century, Del Monte believes in sourcing the tastiest and best quality products from around the world for consumers in India. 

    With the same philosophy Del Monte introduces its edible Raw Seeds Range with an exclusive launch on Amazon. The range includes Flax, Sunflower and Pumpkin seeds which are sourced from the best farms and are packed with nutrition. The Del Monte seal of approval ensures that the best quality seeds make it to every pack. 

    These edible raw seeds are a nutritional powerhouse and can be consumed across all age groups. They are richsources of dietary fibre, protein and are enriched with antioxidantsthat help boost immunity. 

    The exciting new range of Del Monte seeds adds a healthy twist to your diet; you can add them to your breakfast to kick start your day or just pop them straight out of the pack while you’re on the go. 

    Del Monte’s edible Raw Seeds are available in 250 g packs exclusively on Amazon Pumpkin Seeds – Rs. 300, Flax Seeds – Rs. 125 and Sunflower Seeds –Rs. 200. 

    Bring home Del Monte Raw Seeds and nurture your everyday health.

  • The Show Must Go On(line) – Aadyam Swipes Right on Digital

    The Show Must Go On(line) – Aadyam Swipes Right on Digital

    Let’s address the elephant in the room – why the need for theatre to go digital?

    When faced with challenges, our core strength in hardship is to adapt. Theatre is one such persistent art form that is always ready to adapt and bounce back with dramatic re-entries.

    As the coveted art form cried SOS, the theatre community in the not so recent past has pledged to Save Our Stage by taking the Stage to Screen.

    While the pandemic renders the live arts futile, we encourage fellow thespians to stand tall and come forth to share the spotlight. For we believe it’s time that Theatre swipes right.

    Redefining a new season with the arrival of 2020’s digital theatre opus, Aadyam – the theatre initiative by the Aditya Birla Group – embraces change by creating a world class showcase with Aadyam – The Digital Edition.

    “This is a tough time for theatre…very tough,” says Shernaz Patel, returning Artistic Director of Aadyam. “We excel in the live, we thrive on the immediate and tactile communion between us and the audience. This love, passion, need…call it what you will…brings us back to the stage year after year, even as sceptics debate if theatre is dying. Theatre has survived centuries. With every catastrophe, we have found ways to reinvent ourselves. Death has never been an option for us. So, in 2020 if we have to perform in 920 x 1080 pixels, we will. We accept the challenge. Because this is what we do. We will find a way to share stories, to entertain and inspire. For me personally, as Artistic Director, it is incredibly heartening and reassuring to know that even in these difficult times Aadyam continues to thrive…that the Aditya Birla Group continues to believe in the theatre and stands behind us with all their might. That is reason enough to celebrate. So even though we are narrowing the expanse of the stage to your TV screens, we promise to entertain you in style – the Aadyam way – professionally, with great production values and meticulous attention to every detail.”

    PLOT TWIST

    Aadyam has maneuvered skilfully between experience and novelty since its inception in 2015, moulding itself at each stage, always putting up productions that are befitting the times. It’s digital dawn, thus rightfully begets ingenuity whilst being equally unrelenting in its creative pursuit.

    Presenting theatre in its true form despite a screen between the audience and the stage, however, is no easy task.

    Bringing the stage’s authenticity to the screen's glamor requires a lot more than a camera-man and a few rehearsals. It requires revisiting its history to redefine the etymology of this newly derived culture. To beat screen fatigue by bringing emotions to your doorstep – LIVE, RAW, IMPERFECT yet REAL. There are no retakes here and the show must go on(line).

    “Year on year, Aadyam has strived to assist India’s ever-expanding theatre scene by providing talented theatre groups with a platform to bring their art to a bigger platform and with every season, to a larger audience. Aadyam’s Digital Edition will now give these artists a stage in every Indian home via any device, armed with a fighting chance to level the playing field for live entertainment in our country,” mentions Brian Tellis, Co-Founder and Group CEO of Fountainhead MKTG that facilitates Aadyam in India.

    ENTER STAGE LEFT (THIS TIME)

    Featuring three plays from Aadyam’s repertoire built over the last 5 years, this new season is deeply exciting as it spotlights an unusual debut in the history of Indian arts and culture. Here to provide an entertaining diversion from the evening news or all the various web-series, Aadyam is bringing back three of the favourites from Aadyam’s past seasons.  Streaming via Insider.in will be ‘Bandish 20-20,000 Hz’ (Hindi), ‘I Don’t Like It, As You Like It’ (English) and ‘The Hound of the Baskervilles’ (English) starting October.

    Delivering an authentic theatre experience is Aadyam’s virtual audience room. In case you arrive early, there will be exciting pre-show activities waiting. During the performance, the audience can enjoy an engaging experience through live polling and mini quizzes which they can participate in. The backstage isn't a concept of the past either, as Aadyam curates virtual meet-and-greets with the artists for Aadyam Spotlight members.

    BYTEing THE BULLET?

    Starting 8th September, Aadyam will launch an exciting, entertaining and enriching community platform for theatre lovers – Theatre Ink. Featuring original content written and presented by theatre practitioners and reputed writers from across the country, Theatre Ink will serve as a hub for all things theatre. To be presented in a blogging format and edited by Shernaz Patel, it will feature interviews, insights, articles, advice, tips, news, behind the scenes snippets and much more, catering to both the industry and the audience.

    TTYL – Theatre Takes You Live (too)!

    Tickets will be available on Insider.in soon and plays can be streamed on an Interactive platform by Paytm Insider.in.

    Single viewer tickets will be priced at Rs. 399. You can also choose to support the arts by purchasing a family viewing ticket at Rs. 599 enabling you to enjoy the Aadyam experience with your loved ones, near and dear.

  • Star Bharat introduces “Excuse Me Maadam” from September 2020

    Star Bharat introduces “Excuse Me Maadam” from September 2020

    MUMBAI: Get ready to witness Excuse Me Maadam from 14 September, 2020 only on Star Bharat. This year has been challenging enough for the audiences while some are bogged down by the lockdown, others catching up with the new normal. Turning the tide and by turning a new page of entertainment Star Bharat, the popular Hindi General Entertainment Channel is here to rescue. With the recent launch of their show, ‘Akbar Ka Bal… Birbal’ and a one of a kind comedy show ‘Gangs of Filmistaan’ the channel has gained praises and appreciation from its viewers. The channel has been sending a lot of positivity and happiness to their viewers with its new shows and talented actors who are indeed the true entertainment warriors. With these two new offerings, the channel is now gearing up for the premiere of their much-awaited show ‘Excuse Me, Madam’.

    Produced by Edit II Productions their soon to release show Excuse Me Maadam is all set to enthrall its viewers. The show is based on the lives of around three unique characters, Sanam played by the powerhouse of talent Rajesh Kumar, Kranti played by the beautiful Sucheta Khanna and Madam played by the gorgeous Nyra Banerjee. It’s a fun story revolving around Sanam who falls head over heels over his Madam. The show is said to take its audience on a ride of laughter, strange happenings, accidents, coincidences, hits and misses, desires, failures and above all, the wild fantasies of Sanam, which never get fulfilled. The show also stars seasoned comedian Anup Upadhyay, versatile actor Vishwanath Chatterjee and beautiful Sapna Sikarwar.

    Bollywood actor Rajesh Kumar said, “The storyline of the show and the character of Sanam attracted me the very first time I read the script and that’s what got me to take the role immediately. Sanam’s character is unique and it lets me explore two vivid personalities. As I said, a faithful husband and his mischievous side which is channeled by the sight of his boss. It gives me freedom as a performer and the opportunity to provide justice to both the sides of my character. It is a very interesting combo that the viewers may relate to and will be fun for them to watch.”

    When spoken to the stunning diva, Nyra Banerjee, she said “This is my first time working in a comedy show and I feel now is the right time to explore this genre because I believe treating people with positive content is the need of the hour. Mithu’s character is different from the previous roles that I have portrayed. She is an independent woman who is driven by ambition and is extremely focused on her work but given her sexy looks, her employees can’t help themselves. Her character is powerful and this lets me explore a bold side to me as a performer. It’s been great fun shooting for this show so far and I am sure it will be great to see the response the audience will have for the show.”

    When spoken to the talented actor Sucheta Khanna, she said, “Television has always been a comfortable platform for me and being a part of the industry for two decades this show is indeed a breath of fresh air. She is very reserved by nature and is like any other housewife. The show brings an interesting take in life with a touch of comedy that will bring in laughter on the faces of audiences’. As an actor, I have always looked for more versatile roles and “Excuse Me Maadam” has provided me with an opportunity to do so.”

    “Excuse Me Maadam” is going to be a roller-coaster ride of happiness, coincidences, hidden desires and surely everything packed with a laughter riot.

    Tune in to watch "Excuse Me Maadam" starting 14 September every Monday to Friday at 8.30pm only on Star Bharat

  • Unlock Khushiyaan on Sony SAB and win exciting prizes!

    Unlock Khushiyaan on Sony SAB and win exciting prizes!

    Sony SAB is presenting its viewers an opportunity to help spread cheer with a new heart-warming on air contest 'Unlock Khushiyaan', extending the brand’s endeavour to spread happiness. As fans enjoy their favourite shows on Sony SAB, they will have the opportunity to not only win rewards but also contribute towards the welfare and rehabilitation of underprivileged kids displaced during the current adversity.

    As a part of the campaign, Sony SAB will flash a unique alphanumeric code during the telecast of all its primetime shows from 7th September 2020 to 18th September 2020 between 7 PM to 10.30 PM. All that the viewers have to do is send an SMS with this code, along with the show name to +91 9702444420. For SMS through unique mobile number, Sony SAB will donate INR. 1 to ‘Save the Children Foundation’, providing relief and rehabilitation to disadvantaged children. What’s more! Sony SAB is also giving five lucky winners a chance to win vouchers worth INR. 5000 every half hour.

    Aligned to its brand promise of bringing light-hearted and values-driven content to its viewers, Sony SAB has recently launched Tera Yaar Hoon Main. Besides, fans of other chart-busting shows such as Taarak Mehta Ka Ooltah Chashma, Aladdin: Naam Toh Suna Hoga, Baalveer Returns, Maddam Sir and Carry on Alia have been on an engaging, edge-of-the-seat journey, as they continue to witness dramatic twists in the tales.

    Link to contest promo https://www.facebook.com/213241952526/posts/10158445672487527/

    Link to the contest T&Cs: https://www.sabtv.com/en_in/tnc/unlock_khushiyan_contest__t_amp_c/1513

  • EeVe India Partners with ZestMoney to Provide EMI Solutions to Customers

    EeVe India Partners with ZestMoney to Provide EMI Solutions to Customers

    EeVe India, a leading Electric Two-Wheeler manufacturing company in India has announced its partnership with ZestMoney, an AI-driven EMI financing platform to make ownership of electric vehicles affordable for people. With this collaboration, customers can buy EeVe India scooters through transparent EMI solutions.

    With ZestMoney, even customers with no previous CIBIL score can get access to financing.  The Buy Now Pay Later facility is available on all models of EeVe scooters like Xeniaa, 4U, Your and Wind. They are priced between Rs. 51,900-73,900.

    The process to avail the service is paperless can be done remotely and will ensure instant approval of loans. Customers can complete KYC formalities online and choose EMI tenure of 3, 6 or 12 months for repayments.

    Headquartered out of Bhubaneswar, EeVe is the first automobile player in Eastern India, currently has a network of 63 dealers and plans to have a presence in 200 different locations in this year.

    Speaking on the new partnership, EeVe India Director and Co-founder Mr Harshvardhan Didwani said, “We are excited that our customers can now avail EMI options with EeVe India. At EeVe India, high-end technology and sustainability is our topmost priority. Our collaboration with ZestMoney will also stress upon contactless documentation during the COVID-19 situation.”

    “Anyone and everyone can now book and enjoy a ride in our electric scooter through the available easy EMI options with ZestMoney.” he further added.

    Commenting on the development, Lizzie Chapman, CEO & Co-founder of ZestMoney said, “We are seeing a massive demand for Electric vehicles on our platform. Apart from the convenience of digital credit, the partnership with EeVe will make electric scooters affordable for a large number of people. Our fully automated Buy Now, Pay Later solution is solving for a critical need in the testing times of COVID-19. We have always maintained that financing options will play a crucial role in reviving demand. With the festive season approaching, we expect consumer interest to further pick up.”

  • This festive season, BIGG BOSS Tamil Season 4 Returns on Star Vijay

    This festive season, BIGG BOSS Tamil Season 4 Returns on Star Vijay

    Bigg Boss Tamil on Star Vijay today has become one of the most loved shows amongst Tamil audiences, and millions of fans, eagerly awaiting the new season, are delighted with the unveiling of its official promo featuring superstar host Kamal Haasan yet again. The promo raced to cross 4 million views within just 48 hours of launch – the highest ever amongst the seasons so far — and has had social media abuzz with conversations. Advertisers too have come on board, recognizing the opportunity to have their brands associated with the biggest reality phenomenon on Tamil television.

    The Promo for the upcoming season features a stylishly, sartorially dressed Kamal Haasan swaying to a peppy number choreographed by Sandy Master of Bigg Boss Tamil Season 3 fame, and music by popular music director Ghibran. It showcases how the Bigg Boss voice has become an integral part of every household, especially in the current times, and has resonated with millions of fans – seen from all the conversations that sparked off as soon as the logo was revealed.

    The official Bigg Boss Tamil Season 4 promo has followed the teaser which was released on 27th August, revealing this season’s first look. It featured host Kamal Haasan speaking about the trying times and the need to get safely back to work. The teaser too touched a chord with fans across, taking social media by storm and garnering more than 4.7 million views. The signs are clear – millions of fans eagerly await Bigg Boss Tamil Season 4 in the upcoming festive season on Star Vijay. 

    Speaking about Bigg Boss Tamil, Kevin Vaz, CEO – Regional Entertainment, Star India said “Bigg Boss Tamil has been the biggest non-fiction television phenomenon in Tamil Nadu, and the upcoming Season 4, hosted by superstar Kamal Haasan again, promises to be bigger. Fans are ecstatic with the return of Bigg Boss post the teaser and promo and the same level of excitement extends across advertisers well. We are seeing huge demand across both – national and local players – as they see this show as an opportunity to connect effectively with their audiences and create an impact in the market. We already have a significant number of partners on board and conversations are ongoing with other players across key sectors like FMCG, Handsets, Auto, and Ed-tech, with several brands expected to close within the next two weeks.” 

    Sponsors who have been part of Bigg Boss Tamil across the past 3 seasons and have experienced the power of this platform first-hand are already on-board. Adani Wilmar and Nippon Paint with their past Bigg Boss campaigns continue to associate with the show. Bigg Boss Tamil season 4 continues to attract brands — within a week of the show’s announcement, Dabur signed on as the title sponsor and other brands include Preeti Appliances Udhaiyam Dal, Aswini Homeo, and RKG Ghee.

    Speaking of the association with Bigg Boss Tamil 4, Dabur India Ltd Marketing Head-Home & Personal Care Mr. Rajeev John said “Tamil Nadu is a strategic market for Dabur, especially in Oral Care. We have launched Dabur Herb’l Clove Toothpaste part of our Herbal range to further strengthen our stronghold in the category. We are excited about our association with Bigg Boss Tamil, which will help us reach out to every household in Tamil Nadu to not only create awareness for the brand but also engage with a large set of audiences through some innovative associations.”

    “Nippon Paint has been associated with Bigg Boss Tamil right from the inception of the show when it was still a new concept in the Tamil market. We truly believe that this powerful association over the last 3 seasons has helped us develop a stronger connection with our consumers. BB Tamil Season 4 is highly anticipated and is sure to generate high viewership. It provides a great platform for brands to leverage to drive brand salience.” says Mark Titus – Director Marketing, Nippon Paint India Pvt. Ltd.

    Swetha Sagar, Head of Marketing, Preethi Appliances said “Despite, having a familiar format, audiences have great expectation from the show and Kamal Hassan adds immense value. Promo is already trending and generating buzz. We are extremely thrilled to be associated with Bigg Boss Tamil and we believe it will take us closer to our audiences.”

    Mr. K V Kathiravan- Managing Director of Vinisha Vision shares his views on behalf of his client Shri Lakshmi Agro Foods ( Udhaiyam Dhall ) said “Our client's association with Bigg Boss 2 was a game-changer for their brand. This association enabled them to reach the households as a strong brand and resulted in exponential growth in sales as well as strengthening their supply chain. We are excited to partner with Bigg Boss Tamil 4 this year.”

    Sanjay Adesara, Head – Media and Digital, Adani Wilmar Ltd said: “We entered the association over 3 years ago with the objective of making Fortune relevant across target households in Tamil Nadu. This association was strengthened year on year which has resulted in a spike in off takes as well. We look forward to our partnership this year too and are equally delighted to see how it will help our brands to achieve higher benchmarks.”

    Bigg Boss Tamil season 4 is all set to launch in the first week of October which is peak festive season to bring viewers maximum entertainment, and for brands, an unparalleled platform. The work on the show is in full swing currently with the house being constructed on the outskirts of Chennai. 

  • EPIC TV launches ‘Parikrama – Discovering Indian Temples’

    EPIC TV launches ‘Parikrama – Discovering Indian Temples’

    MUMBAI: EPIC TV – India Ka Apna Infotainment continues its steadfast of unravelling enriching and enlightening stories of India to its audience. Through a new spiritual travel series, IN10 Media Network’s channel will take its audiences on a divine journey offering a virtual experience of the most revered religious sites in the country. Titled Parikrama – Discovering Indian Temples, the 92-episode series premieres on 12 September 2020, airing on every Saturday and Sunday from 10 am to 11 am, with repeat telecast at 8 pm on every Saturday and Sunday.

    Produced by Amar Chand Motion Pictures, Parikrama features Hindu temples and sacred shrines located across different states like Jammu & Kashmir, Madhya Pradesh, Himachal Pradesh, Orissa and Uttar Pradesh. The series includes Chamunda Devi Temple in Kangra, Hidimba Devi temple in Manali, Tara Devi Temple in Shimla, Mahakaleshwar in Ujjain, Sarnath Temple and Sankat Mochan Temple in Varanasi; as well as an experience of the Jagannath Rath Yatra Puri, Sri Amarnath Yatra, Shivratri Parv and more.

    With its roots intertwined in history, these religious places are a haven of mythological stories of Gods and Goddesses, legendary folklores and intriguing myths. Parikrama series unfolds these captivating stories of faith and worship, giving a glimpse into the history and significance of the most revered religious places.

    Commenting on the launch of the new series, IN10 Media Network corporate strategy and development VP Mansi Darbar said, “India and Indians have a strong inherent connection with religion, and we love celebrating our faith through its places of devotion. Parikrama is an attempt to give audiences an experience of this divine vibrancy, and through the history and folklore highlight the significance of these temples and shrines. Our endeavor at EPIC TV is not just to deliver India-centric stories, but also instill a sense of pride for the country’s vast culture and heritage.”

    Parikrama – Discovering Temples of India is a newest series to EPIC TV’s list of shows that explore the spiritual and history aspects of India. Some other series in the genre include Sharanam featuring Juhi Chawla, Devlok with Devdutt Pattnaik, Jai Hanuman, etc. EPIC TV is also home innovative storytelling across travel, sports, food, wildlife, nature, history, mythology, etc.

    EPIC TV is available across the operators Tata Sky, Airtel TV, Dish TV, Sun Direct and Hathway, GTPL, DEN, IMCL, Siti, Fastway, UCN, and streams live on the OTT platform EPIC On; as also on ZEE5 and MX Player. EPIC ON is available across iOS, Android, Apple TV, Android TV, Fire TV, MI TV, Cloud TV, Roku, OnePlus TV, among many others.