Category: Press Release

  • Modeselektor gets Delhi on the dance floor at Lap The Club

    Modeselektor gets Delhi on the dance floor at Lap The Club

    MUMBAI: One of the hottest electronic acts across the globe, Berlin based Modeselektor, gave Delhi some serious music love as a part of their two city tour presented by Red Bull Music Academy.

    Earlier in the day, the Red Bull Music Academy session brought under one roof about 50 independent artists, producers and members of the industry. The Indian indie scene was well represented by the likes of Jivraj Singh, an RBMA alumni and member of the newly formed Dualist Inquiry Band, Nucleya and Arsh Sharma from Fuzz Culture among others.

    Modeselektor took the audience through their history, their experiences and the distinct brand of music that they alone can lay claim to.

    Formed in 1996 by childhood friends Gernot Bronsert and Sebastian Szary a.k.a Modeselektor described their own sound as ‘wildly diverse, infused with exuberance and inspired by a ‘slap of the absurd’.

    In an informal chat, Modeselektor spoke about their genesis in the chaos of a newly united Germany, trans-genre by design and named after a function on an audio analog device.

    Modeselektor has three acclaimed studio albums to their name, multiple compilations, EPs and remixes, apart from also working with acclaimed recording artists over the years including Radiohead’s Thom Yorke.

    Talking about their future plans they said, “We love being around people! And one idea that we want to bring to life is to create a camp, where musicians and aficionados, both adults and children, can come together and explore different genres of music.”

    Later in the evening, the duo performed a high-energy DJ set to a raging crowd at The Lap! They spun some of their most popular numbers like “Evil Twin “and “German Clap” making sure everyone was on their feet!

    Red Bull Music Academy is an international platform for those who shape the musical future around the globe. The Academy has brought legendary drummer Bernard Purdie, electronic music maverick Dorian Concept and producer Justin Blaze to India in the past.

  • Kiran Bedi inaugurates ‘Mirchi Get Active’ Expo at Airtel Delhi Half Marathon

    Kiran Bedi inaugurates ‘Mirchi Get Active’ Expo at Airtel Delhi Half Marathon

    MUMBAI: Like every year, Radio Mirchi, 98.3 FM is all set to make the 2013 edition of Airtel Delhi Half Marathon (ADHM) a memorable experience with its fun offerings. As a run up to the ADHM, Radio Mirchi inaugurated the Mirchi Get Active Expo with Kiran Bedi at the NSIC Ground Okhla today. RJ Naved was present at the expo to welcome Kiran Bedi.

    Spread across three days – December 6, 7 & 8, this year Mirchi has planned fun and engaging activities for everyone. The vivacious RJ Rohit will not only engage with the listeners and participants but will also celebrate the marathon fever in true ‘mirchi ishtyle’.

    The range of activities includes multiple Zumba sessions by Fitness First where the experts will guide runners on how to stay fit, health and fitness session from Somdeb from Rebook, running and living by Rahul Verghese, and a fun-filled Karaoke session by Manisha Gunthe.

    The excitement doesn’t end here. Visitors can also win exciting prizes by participating in interesting contests organised by Wildcraft.

    The Mirchi Get Active Expo focuses on strengthening the cause for better fitness, health and lifestyle. Conducted every year at the Airtel Delhi Half Marathon, the expo facilitates the distribution of goody bags and registration bibs among participants.

    Throughout the years, the Get Active Expo has witnessed tremendous popularity among upwardly mobile fitness enthusiasts and Mirchi fans. Registering participation of around 30,000 people every year, the Radio Mirchi ‘Get Active’ Expo is one of the most looked forward to initiatives in the marathon.
    The Airtel Delhi Half Marathon is scheduled on 15th December 2013.

  • Reliance MediaWorks partner with Dharma Productions

    Reliance MediaWorks partner with Dharma Productions

    MUMBAI: In yet another triumph of great visual post production work Reliance MediaWorks has delivered a whopping 750 plus VFX shots for Gori Tere Pyar Mein. Reliance MediaWorks have partnered with Dharma Productions to offer a complete range of post-production services like VFX, Digital Intermediate and Color Grading for Dharma productions latest offering.

    Reliance MediaWorks has a great working relationship with Dharma Productions, built over the years and brings that knowledge and learning to the project. The Reliance MediaWorks team worked closely with the Gori Tere Pyar Mein crew throughout filming, instead of coming in at the tail end of the production. This put Reliance MediaWorks in a position to help shape the overall look and aesthetics of the film.

    The goal with the VFX for the film was to be photoreal and keep the audience guessing about implementation. The film is set in a small village in Gujarat; Reliance MediaWorks (RMW) brought out the rural area and gave it a more rustic look through VFX.

    Mr. Venkatesh Roddam, CEO Reliance MediaWorks said, “As Gori Tere Pyar Mein’ is an easy-going romantic movie and not a VFX based movie, most of the VFX in the film is invisible. However, the elements that have been created as part of the VFX for the film play an essential role in the plot of the film, thereby making the task of handling the VFX that much more challenging creatively, and significant to the film. The movie is targeted at the youth with a lot of comic inputs, we preferred to keep the color scheme vibrant, yet signifying warmth and romance and switch the looks and textures as per the varying locations.

    There is a bridge in the film that forms a crucial element in the story. The same has been created through VFX in post-production, ditto for the river that flows beneath the bridge. The bridge was a modeled and textured computer generated representation of a real bridge. The models built had to be highly detailed because a large number of close-up shots were to be done on the bridge. For the river, various shots of a lake were taken, which were then given depth and magnitude using the VFX technology.

    Commenting on the same Punit Malhotra Director Gori tere Pyar Mein said, “For a film like Gori Tere Pyaar Mein, no one is really aware of the VFX work. Neither does the storyline indicate, nor is that highlighted in the communication. Thereby the transition of the VFX into the frames had to be seamless and almost invisible and non-intrusive for the viewer. That is precisely the reason why we chose to partner with Team RMW.

    One challenge was the set extension (the bridge and the river), since they appear in some scenes shot without cranes or tripods to stabilize the camera. Both the set extensions are very crucial to the film. It was essential that viewers believe that the same were real. It was also necessary to manipulate the physical environment to reflect the mood of the film. Since RMW was also the DI house for the project these types of color adjustments went very smoothly between the VFX and DI departments.

    Gori Tere Pyar Mein is directed by Punit Malhotra. The movie stars Imran Khan and Kareena Kapoor in lead roles, and is produced by Dharma Productions.

  • Tangerine Home Couture launches in India

    Tangerine Home Couture launches in India

    MUMBAI: The Indian Home Décor Market that is slated to touch the Rs.1, 60, 000 crore mark by 2016, will see the launch of a new player in the home décor space – Tangerine Home Couture. From the house of Indian Home Variations, a marketing and distribution company that offers premium houseware products, Tangerine Home Couture is a boutique designer brand of home solutions that will offer its audience colour coordinated design centric solutions. With the phenomena of introducing the concept of color coordinated product stories, Indian market will inch closer to the international market and change the way home products are sold in India.

    Started with the vision to cater to the changing lifestyle needs of Indian customers, Tangerine Home Couture enables the consumer select the best concepts that is suitable for today. With the knowledge of Indian consumer behaviour and current market trends, they bring a total coordinated solution for home couture and accessories making homes a platform of self expression.

    Tangerine Home Couture has created a wide range of products that are fashionable and comfortable. The offering comprises of a vast variety of products including bedsheets, comforters, fitted sheets, bed covers, duvet covers, blankets, specialized pillows, cushions, towels, rugs, shower curtains and bath accessories. In addition to bed and bath products, Tangerine Home Couture also has a collection of mugs, handbags, bath mats that are coordinated to represent each colour.

    The core competency of Tangerine Homes is these eight colour stories woven around eight themes. The stories revolve around capturing nature moods and desires making it a unique offering by an industry player.

    While Turq Tango brings an effervescent appeal for a young-at-heart environment, Indigo Bay pumps up creativity and coolness in a monotonous corporate setting. Midnight Rouge lingers on promising nocturnal romance while Fete collection ushers in wedding celebrations and festivities. The Zen XP collection ensures a comfortable and restful feel for the industrious executives while Desert Safari becomes the master’s choice with the extravagant metallic lustres. While Plum Pleasures and Aquacado weave pleasant stories for a sprightly workplace, Scarlet Sunsets bring in mild geometric prints with a tinge of the vibrant red to lift energy levels.

    Mr. Rajiv Merchant, Co-Founder & CEO, Tangerine Home Couture who has over two decades of experiences in the Indian fashion and retail industry asserts, ‘The sector for manufacturing textiles in India is second only to agriculture when it comes to contribution to national growth. With the Home Decor market growing exponentially from a CAGR of 6.25% (Rs. 80,000 crores) in 2011 to 13.5% (Rs. 1, 60,000 crores) in 2016, signals a huge potential that lies in the textile sector in times to come. Considering the current scenario with 4.5 million homes bring added each year in urban India, sky is the limit when it comes to growth prospects in home couture segment. The Company aims to cater to the customers within this category by offering colour coordinated home décor solutions promising global standards at affordable prices.”
    Tangerine Home Couture has its presence in leading specialty stores, departmental stores, online stores and mom and pop furnishing stores across the country.


    For further information, please visit the social page: facebook.com/mytangerinetree

  • Women should be alluring, says priyanka chopra at agenda Aaj tak

    Women should be alluring, says priyanka chopra at agenda Aaj tak

    MUMBAI: “A woman should always be alluring, we are made to be alluring, we come from the land of Kamasutra.” Actor Priyanka Chopra, who starred on Day 2 of Agenda AajTak, provided perhaps her most candid thoughts yet in response to hard questions about crimes against women, the role of Bollywood in a larger societal message about women, and what the government needs to do.

    “Crimes against women will come down when laws are implemented properly. Laws exist, but there is fearlessness. Unless that fear goes, crimes against women won’t go down,” Priyanka said in response to a question from the BJP’s Anurag Thakur on how the film industry could help in the fight against rape in the backdrop of the December 16 Delhi gangrape. “The film industry is for entertainment. Don’t think society should put the responsibility of the message solely on the film industry. That’s the government’s job,” she said.

    Explaining that she still needed to take the big ‘masala’ films in order to be commercially viable for the freedom to do ‘meaningful’ cinema with strong female characters, Priyanka told the audience about her upcoming sport biopic on Indian Olympian boxer and icon Mary Kom.

    “Training is on, you’ll see my muscles soon. Mary Kom’s character was difficult. But I believe it needs to be the story of every girl, of how barriers are broken. This is the story of every girl who’s had to break barriers in her life,” said Priyanka.

    The actor, who has recently signed on as brand ambassador for GUESS, the “first who isn’t blonde and blue-eyed”, was sporting enough to stand up on stage and show the audience a bit of what training has done for her — some nifty footwork and the boxing stance: “I’m a good boxer now! I’ve picked up a few tricks! I’ve never been sporty in my life, ironically. Have had to turn my life upside down learning a new sport.”

    About her relationships and private life, Priyanka said, “I’m private, but I’m not politically correct. I believe that if I give my 90% to the public, the remaining is for my private life and family. I share a lot on social networks. I don’t believe being a public figure means laying bare all details about my life. A part of my life needs to be mine alone. I used to hide the papers when my father was sick, because of the malicious things people wrote about me. My father was my best friend. I could talk to him about anything.”

    To the inevitable question: Modi or Rahul, Priyanka played safe. “I’m very politically correct. I refuse to comment on anything political.”

    “We are taught that India is a secular country. We don’t need to all think like one person. We don’t live in a dictatorship. We live in a democracy, and we should be proud of it,” she said.

  • Sweets brand to launch in India

    Sweets brand to launch in India

    MUMBAI: Hershey India Private Ltd., a wholly-owned subsidiary of The Hershey Company (NYSE: HSY), today announced it will bring the iconic North American sweets brand, Jolly Rancher™, to India, underscoring the importance and strength of the growing Indian confectionery market.  India is the first international market for the Jolly Rancher brand outside of North America in the brand’s 65-year history.

    The Jolly Rancher brand is known for a unique combination of sweet and tart fruity flavours that deliver a never before taste experience to the consumer. Jolly Rancher Lollipops will be the first Jolly Rancher candy introduced in India. The lollipops offer a long lasting fruit-like taste experience that is distinct from the typical lollipop currently available in India. The lollipops will come in three flavours: Green Apple, Watermelon and Mango.  Mango was developed specifically for the India market.  The three flavours were tested with Indian consumers who gave them high scores for appeal and delivering uniquely bold, fruity flavours.  

    “The Jolly Rancher brand is a perfect line of products for sweets-loving consumers in India,” said Atul Razdan, General Manager, Marketing, Sweets and Refreshments, for Hershey India.  “We’ve tailored our new Jolly Rancher products for India to appeal, specifically, to local palates with bold, fruity flavours that are unlike any other candy available in the market.”

    Priced at Rs. 5 /- in India, Jolly Rancher Lollipops are immediately available in select outlets in metropolitan cities.  The company is manufacturing the product in its Chittoor plant in India.

    The launch of Jolly Rancher brand in India will contribute to The Hershey Company’s focus on global growth. The Indian confectionery market is one of the fastest-growing markets in the world with a strong double-digit annual compound growth rate of about 18 percent. 

    Jolly Rancher is one of five brands that Hershey has identified as “global brands” that will drive the company’s worldwide growth over the next several years.  It is also the first global brand from North America to launch in India. The international expansion of Jolly Rancher in India and other iconic Hershey brands around the world is an integral part of Hershey’s global growth vision to achieve $10 billion in annual revenue by 2017. 

  • Safari Luggage  is now just a click away!

    Safari Luggage is now just a click away!

    MUMBAI:Safari Industries (India) Limited, the most trusted luggage partner for people on the move is now be available online on www.safari.in . After many flourishing years of setting up the brand name in the retail market, Safari’s latest initiative will now tap the audiences through the online medium, which in itself has a lot of traction in these changing times. So grab your choice of 4 wheels, 2 wheel trolleys, business cases, suitcases, backpacks, laptop bags and many more with just a click of the mouse!

    Whether you’re a casual tourist or a serious adventurer, you need a way to tote your belongings from place to place and Safari gives you a chance to navigate, choose and buy products confidently through an easy checkout process. The online portal gives customers a chance to indulge in their travel style with a collection ideal for the travelers. The website provides easy access to customers and offers options in colors and size within an affordable price range. With just a click, choose stylish travel accessories and get delivery at your door step within a week. The user friendly website aids customer interaction with visual interface, product description, iconography, product display and advanced technology.

    Commenting on this latest move, Mr.Sudhir Jatia, Chairman & Managing Director, Safari Ltd said “The Online vertical poses as an opportunity to engage in a section of consumers who prefer going online to buy products. We definitely see it as a prime advantage to be able to display Safari’s vast range of products across major travel product categories and regularly updating the website with latest launches. Safari.in will leverage display and search solutions that will be customer friendly and help increase awareness of the brand and offerings amongst the customers. ”

    With a vision to give the customers a complete 360 degree experience of shopping for travel accessories sitting right at home, Safari’s latest e-commerce store has been built keeping in mind the scale and the ability to rapidly add new features and evolve in the coming months. The website will be on a continuous roll ensuring that the brand stays ahead of the curve in order to seize the new opportunities the category would keep throwing up for the valued customers.
    For a complete brand experience log on to Safari.in for your next purchase!

  • KYOCERA launches new range of color scanners and printers

    KYOCERA launches new range of color scanners and printers

    MUMBAI: Kyocera, the leading Japanese document Solutions Company, has announced the launch of four new A3 MFP’s printers and scanners, TASKalfa 1800, TASKalfa 2200, TASKalfa 1801 and TASKalfa 2201 under the brand name Kizuna and is available for Indian market.

    As per Kyocera, these new machines are simple to install and work with, and built with superior print and scan elements. Kyocera is renowned to make the most reliable & durable MFP’s, courtesy its patented technology of Amorphous Silicon Drum. Kyocera continues its legacy with the new range of A3 MFP’s which has a Drum life of 1.5 lacs pages(3 times than any other equivalent competition product) & 9-10.5 lac prints of Mainframe/Machine life(Highest in the industry).

    Overview of the products:
    For the first time, Kyocera has introduced Color Scanning in its Segment 1 machines (20 ppm or below), which ensures flawless digitization of color documents. Each model is equipped with print box feature, a unique application provided with this new range of printers to ensure document security & confidentiality. A user can fire a print and the machine will not execute the Print Command till the User enters a password on the machine. The range comes with a Drum life of 1.5 lacs pages, 3 times than any other equivalent competition product. Being an eco-friendly company, Kyocera has always made a conscious effort to provide the best products with the least environmental impact. The new range of MFP’s, consumes only 385 watts of electricity per hour (printing/copying mode), which is least in the industry for this segment.

    Basic Configuration of the machine:
    TASKalfa 1800/2200
    · 18/22 ppm
    · Copy/print/Color Scan
    · RAM: 256 MB
    · Paper Capacity: 1 x 300 sheets (Standard Tray) + 1 x 100 sheet (Multi purpose Tray)
    · Power Consumption: 385/415 watts – Lowest in the Industry
    TASKalfa 1801/2201
    · 18/22 ppm
    · Copy/print/Color Scan
    · RAM: 256 MB
    · Paper Capacity: 1 x 300 sheets (Standard Tray) +1 x 100 sheet (Multi purpose Tray)
    · Power Consumption: 385/415 watts – Lowest in the Industry
    · Network Interface (optional)
    · Super G3 Fax (Optional)

    The TASKalfa 1800, TASKalfa 2200, TASKalfa 1801 and TASKalfa 2201 are available in India from December 2013 with an MRP starting fromRs. 45,000/- to Rs. 1,00,000/- depending on the various enhancements that the customers would be looking for.

    Mr. K Swethanarayan, Managing Director, Kyocera Document Solutions India Pvt. Ltd. Said “The new range will help bring balance of suppleness and business sensibility to users in offices and small-medium businesses. We are optimistic of a steady growth this fiscal, and the launch of Kizuna series will help us achieve this.” He further adds, “This new range will enable us to offer unique print solutions equipment to the Indian market that will combine speed and outstanding color into one comprehensive print solution.”

  • Alia Bhatt reminds Karan Johar of Kareena Kapoor

    Alia Bhatt reminds Karan Johar of Kareena Kapoor

    MUMBAI: Alia Bhatt, Mahesh Bhatt’s darling daughter did create a stir as soon as she entered Bollywood. However this star-child did not have it easy at all! Auditioning with over 400 other girls to be cast as the sizzling ‘Shanaya’ in Student of the Year, this girl bagged the role to become the youngest GeNext star. Catch this beauty talk about her journey and her love for food only on zoOm’s show GeNext, Future of Bollywood.

    Very few know that this dazzling diva was not always the ideal size, in fact the glam girl’s love for food & potatoes was so evident that she was lovingly called ‘Aalu’. Catch Karan Johar reveal how he was threatened by Alia’s sister for making her lose 14kgs for the role. Alia’s pretty face did help her win the part but her filmy nature and love for Bollywood is what sealed the deal! Much to Karan’s delight Alia reminds him of a similar heroine from a few years ago- the gorgeous and stunning Bebo aka Kareena Kapoor! Watch him reveal all this and more this Monday on zoOm. Alia has grown to be an icon of style and fashion for the youth. Don’t miss Punit Malhotra, Sidharth Malhotra, Sana Khan, Mahesh Bhatt and Mukesh Bhatt discuss what makes her a superstar!

    Unlike her character Alia was never obsessed with or fond of shoes, bags and clothing but has now taken to them like never before. Catch this glam girl spill the beans on her school days and her lack of interest in studying only on GeNext. If this does not get you revving for more, catch Varun disclose his promise to Alia of setting her up with her ideal mate and how Darsheel Safary fits the bill! Don’t miss GeNext, Future of Bollywood to know more about this liberal and opinioned dad’s simple daughter this Monday only on zoOm
    Tune in to GeNext, Future of Bollywood on Monday, 9th December 2013, 8 pm only on zoOm – India’s No. 1 Bollywood channel !

  • 8th edition of CNN-IBN indian of the year announced

    8th edition of CNN-IBN indian of the year announced

    MUMBAI: CNN-IBN is back again with one of the biggest and the most credible awards in Indian media, CNN-IBN Indian of the Year 2013, in association with GMR, where the most inspirational faces of India in the present calendar year are recognized. Hindustan Times has been the Editorial partner of this initiative since the inception of this award in 2006.

    2013 has been a significant year in the history of India and has given rise to a set of role models who have been true ambassadors of brand India. These iconic achievers who have contributed in strenthening the foundation of our society in their own way are chosen from five different categories: Politics, Sports, Entertainment, Business and Public Service. The winners will be felicitated at a glittering ceremony to be held at Taj Palace, New Delhi on December 20, 2013.

    The winners of ‘CNN-IBN Indian of the Year, 2013’ will be decided by a highly distinguished Jury panel comprising of personalities bestowed with the most prestigious Padma honours; former Attorney General of India Padma Vibhushan Soli Sorabjee (Jury Chairman), Padma Vibhushan Danseuse Dr. Sonal Mansingh, Padma Bhushan author Ramachandra Guha, Padma Bhushan Deepak Parekh (Chairman, HDFC), Padma Sri & 4-time National Award winner Actor Mohanlal V Nair, Padma Shri & Billiards Champion Geet Sethi and Padma Shri Kiran Karnik, the President of NASSCOM.

    Instituted in 2006, CNN-IBN Indian of the Year has been the benchmark for credibility and excellence in media awards. The awards are held in high regard for precision, providing complete information about the process of nomination and selection of the final winners.

    Over the years, the recipients of this prestigious award have included Prime Minister Manmohan Singh (2006), E Sreedharan (2007), G Madhavan Nair (2008), A R Rahman(2009), Bihar CM Nitish Kumar (2010), Anna Hazare (2011) and Indian Chess Grandmaster Viswanathan Anand (2012).

    Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN-Lokmat, shares his views about the awards, saying, “Year after year ‘Indian of the Year’ is getting bigger and better. Today, it’s one of the most accredited awards in the industry. We are immensely proud to felicitate these role models of India for their contribution and achievements in their own respective fields.”
    Don’t forget to tune in to CNN-IBN as the Nominees in different categories will be unveiled 9th December onwards.

    Watch Nominee Specials – Dec 9-12 at 10 pm & Dec 13 at 10:30
    Log on to IndianoftheYear.com for more.