ITV

Category: Press Release

  • India TV launches marketing campaign to promote its new look

    India TV launches marketing campaign to promote its new look

    MUMBAI: Further to the successful refresh of the channel a fortnight ago and riding upon the excellent feedback from all quarters, nation’s leading Hindi News Channel, India TV launches the brand campaign to mark the change and to reinforce the new logo, packaging and refreshing content.

    India TV Editor-in-Chief & inarguably genre’s most credible news anchor Rajat Sharma is the face of the campaign. The objective behind the brand refresh and changeover has been effectively highlighted with him appealing the nation to collectively bring about a change. The same is being done via the core message ‘Aap, Main Aur India TV, Milkar Badle Bharat Ki Tasveer”. The exercise is in sync with the currently transforming nation that also coincides with India TV’s recent changeover.

    Illustrations of various revolutionary movements such as India’s fight back against terrorism during 26/11, protests against Rapes, Anti corruption Movements lead by Anna Hazare are mnemonic to such collective radical movements those have become the regular sights in contemporary India.

    The campaign will cover OOH, Outdoor, Print, Online platforms includes general online media and social networking sites. The campaign has been spread across all critical Hindi speaking markets such as Delhi, Mumbai, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Punjab, Chandigarh, Himachal Pradesh, Jammu, Haryana and Rajasthan.

    Speaking on the campaign launch, Ritu Dhawan, MD & CEO, India TV said, “As a leading Hindi News channel, India TV has always been on the forefront of genre leading initiatives. This time it is about bringing the global news watching experience for its viewers. The campaign subtly talks of transformation, which is also being marked across the nation in general”.

    Pushpinder Singh, Chairman, Saints & Warriors (the agency that has executed the campaign), observed “It has indeed been a pleasure working on this campaign. Rajat Sharma as a personification of India TV lends much credibility and character to the brand.”

  • Ramesh Iyengar as Chair for second term at DMAi’s Hall of Fame(HoF) Selection Board

    Ramesh Iyengar as Chair for second term at DMAi’s Hall of Fame(HoF) Selection Board

    MUMBAI: DMAi, an apex not for profit, stands for the collective cause of advancing & protecting responsible data driven marketing & advertising has announced the appointment of Nita Kapoor as the Chairperson of DMAi 2014 Marketer of the Year Awards and Ramesh Iyengar as Chairperson of DMAi Hall of Fame which will take place on the sidelines of the DMAi 2014 Convention at New Delhi from 22nd to 24th January 2014.

     

    On these appointments Vatsal Asher, CEO, DMAi noted “With such stellar industry participation, the DMAi has leapfrogged from the past into the present and is poised for the future. I welcome the new chairpersons for the MoY & HoF programs to further the collective cause. With such an eminent chair & jury members, we am certain the MoY will serve as the new gold standard for marketers in the days to come. The HoF has been now established as the standard for lifetime achievement & contribution. I also wish good luck to the eligible contenders for the citation & induction”

     

    The Marketer of the Year Award is fashioned closely on the lines of the program at the global DMA. The program however has been re-modeled to serve the needs of the fraternity here. It is a joint citation for an individual & the company.

     

    This program accolade honors the achievement, innovation, and inspiring leadership of an individual & the company whose work represents the very best in data-driven marketing industry. The individual & company being considered will have exhibited corporate and social responsibility through the innovation and implementation of new products, services, processes and growth within the last 12 months.

     

    Those being considered have had a positive impact on the marketing community and excelled at connecting data and the consumer through data-driven marketing.

     

    Speaking at her appointment Nita Kapoor said, “I believe DMAi has a great idea going. I volunteered my time because recognizing and bringing forth visionaries and exhibiting their transformations have a larger impact than we assume. Responsible & sustainable marketing is the call of the times. Sharing the best practices in play can benefit the entire industry.”

     

    The jury members for the DMAi 2014 – MoY Awards now include Abhsihek Malhotra – Vice President & Partner at Booz & Co; Ambar Chowdhury – Principal at Deloitte; Arvind Wable – CEO & Executive Director at Draftfcb Ulka; Holger E. Metzger – Managing Director at TMRC Impact; Piyush Mathur – President at India for Nielsen; Rajesh Kumar – Head of Marketing, SAP Indian Sub-continent at SAP; Reena Ramachandran – Member Task Force, Performance Division at Cabinet secretariat; Sanjay Sharma – Group Creative Director at FCB Ulka; Sanjay Thapar – CEO, India at Bates and Sanjiv Kapur – Chief Marketing Officer at Citi.

     

    The DMAi Hall of Fame, now in its third year, honors Digital & Direct marketing professionals who have made outstanding career contributions to the practice, growth, and stature of the direct marketing process. It celebrates the spirit of direct & interactive marketing with innovation, collaboration, and creativity.

     

    In line with DMAi’s continuous efforts to create recognition for marketers who have made a difference in the way brands communicate with customers and raised the standards and level of professionalism in marketing. The DMAi Hall of Fame will recognize scholars, marketers, creatives and entrepreneurs who have impacted the direct & interactive industry.

     

    DMAi’s Hall of Fame is modeled along the lines of DMA Hall of Fame, the most prestigious award bestowed in the direct & interactive marketing community. DMAi Hall of Fame will felicitate lifetime achievers in two categories – living & posthumous and as many as four individuals can be inducted every year to serve as an inspiration for future generations and encourage excellence.

     

    In the past the DMAi has inducted Drayton Bird, UK, Winnifred Knight, SA, Late Vivek Basrur, R Sridhar, B S Nagesh & Ramesh Iyengar.

     

    According to Iyengar, “I have the proud distinction of being the first Indian inductee to the DMAi Hall of Fame and I am delighted to serve the DMAi & the fraternity for the second term as the chairperson of the selection board. Like the previous year this year too we have an eminent board of selectors that will bring about rightful recognition to the truly deserving.”

     

    The selection board members including Jodie Sangster, Chairperson of the IFDMA, Winnifred Knight, – Managing Director and Owner, The Marketingsite.com; Ashok Ananthraman, Ex-ITC, Aditya Atri -Loyalty and CRM Consultant; Leena Basrur – Executive Chairman, Direxions Marketing Solutions Pvt Ltd; Raj Bhatia- Managing Director, UCP Loyalty Marketing Pvt Ltd; Nabanita Chaudhri- CRM Consultant, Nespresso SA; Kayzad Hiramanek- Senior Vice president Customer service& operations, ICICI Prudential life insurance; USA; Ramesh Ratan- CEO – Bell & Howells, Director, Joyanto Mukherjee – SVKM’s Harkisan Mehta Foundation Institute of Journalism and Mass Communication; and Shankar Seetaraman.

     

    With the annual DMAi convention having expanded manifold, The DMA International ECHO Awards India edition has been retained back in Mumbai and will happen in June 2014.

     

    The nominations for MoY & HoF are both open till 8 January 2014. The jury for the MoY meets in Delhi on 18 Jan and the selection board for the HoF meets on Jan 10 at Mumbai. The new recipients & inductees will be honored at a glittering ceremony on 23 Jan 2014 at the opulent Radisson blu, Mahipalpur, Delhi on the sidelines the 3rd Annual DMAi Convention. Apart from the awards program the 3 day convention from 22nd to 24 Jan will have 100+ speakers, 164 intense sessions, 15 Dynamic Conference streams.

  • Central’s ‘Happiness sale’ returns!

    Central’s ‘Happiness sale’ returns!

    MUMBAI: The most exciting sale in town is here- The Central Happiness Sale! Avid shoppers will have yet another reason to celebrate this New Year with the sale offering upto 51% off on almost over 500 brands available across Central stores in the country. Indulge in the one month Happiness sale from January to February, 2014 and avail some incredible discounts on some of the best fashion brands across various categories. Choose from a choice of apparels, handbags, footwear, watches, cosmetics and accessories.

     

    The Happiness sale caters to almost all age groups and spoils shoppers for choice offering up to 51% off on the latest fashion and accessory brands. Fashion has never been more accessible as there are great offers for women ranging from ladies ethnic, western and party wear brands like Desi Belle, Fushion Beats, Biba, Rangmanch, Rig, Scullers, Remanika, Aakruti, Honey, Oxygen to Kid’s range of stylish and chic brands like Gini & Jony, Lilliput, Chalk, and Bare Kids to name a few.

     

    Men too now have an opportunity to change their wardrobe. With great offers on brands like Arrow, Van Heusen, Scullers, John Miller, Provogue, Indigo Nation, Allen Solly. Shoppers can even avail up to 51% off on sports brands like Nike, Adidas, Converse, Speedo, Skechers, Pepe, Levis, UMM, Rig and many more.

     

    Jitendranath Patri, Marketing Head- Central and Brand Factory said, “The Happiness Sale is a great opportunity for shoppers who are looking for the most fashionable apparel and accessories this season. They get to choose from a wide range of some of the best international and National brands. There’s something for everyone at Central. This is a great time to own your style and make a fashion statement.”

     

    From ethnic to western, from sober to bold styles, from kids fashion to formal fashion – Central offers a perfect blend of fashion at the best deals to the fashion conscious shopper, the family shopper or the budget shopper.

     

    Come and experience Happiness and be spoilt for a choice only at Bangalore Central. Be delighted!

  • Chiseled, rugged and suave, FAB 5 packs a powerful punch!

    Chiseled, rugged and suave, FAB 5 packs a powerful punch!

    MUMBAI: Movies Now, India’s first HD channel, is set to spice up the TV screens this month with much adored icons of Hollywood. This action-packed series of blockbusters will have you all charged up and longing for more!

    Starting 2nd January 2014, the charming cover-ups, tactful appearances and uber-cool attitudewill undoubtedlymake for a visual treat like never before! So get set to watch and learn from the Fab 5 for an experience of a lifetime, every Thursday at 11pm on MOVIES NOW.

    Watch the charismatic Tom Cruise and a petite Cameron Diazin the thrilling hitKnight& Daywhich spellsspeed, style and elegance whileBradly Cooper’s carefree attitude is the highlight in his laugh riot The Hangover.

    If you like a male brigade, Fab 5 has that heady mix to leave you awestruck. Don’t miss Brad Pitt’s wit and charm in Ocean’s 13orLeonardo DiCaprio’s elusive tricks and mind-bogglingly theories in Inception. That’s not all!Watch Pierce Brosnan in a chic and classic avatar in the high voltage, much celebrated blockbuster After the Sunset.

    So chiseled, rugged, suave or sophisticated? What’s your pick? Be sure to watch these iconic performers and the masterpieces that created history!

  • Mahuaa media chairman honored at dr. rajendra prasad jayanti samaroh

    Mahuaa media chairman honored at dr. rajendra prasad jayanti samaroh

    MUMBAI: Chairman of Mahuaa Media Pvt. Ltd., Mr P.K. Tewari, was recently honoured with the ‘Bhojpuri Ratna Sammaan’ at the Dr Rajendra Prasad Jayanti Samaaroh held in Gurgaon, Haryana. The ceremony was organized by the Purvanchal Ekta Manch. Mr. Tewari was felicitated with this  honour for his special contribution in propagating Bhojpuri language, culture and tradition, pan India. As is widely known, Mahuaa Media has carved a niche for itself in the regional as well as national entertainment platforms.

    The  establishment of Mahuaa TV became the first step towards the fulfillment of the vision and ideals of Mr. P.K. Tewari. The channel has largely been successful in bringing to the fore the Bhojpuri sensibilities and culture which had been dormant till not very long back. Because of its magnificent run, Mahuaa TV has lent a brand value to Bhojpuri entertainment across the country.

    Several other reputed persons in varied fields were felicitated at the Dr Rajendra Prasad Jayanti Samaaroh. Popular Bhojpuri celebrities impressed the audience with the performances a huge crowd had gathered to witness the ceremony.

    It is important to note that Mahuaa has become a part of the lives of its viewers, a medium they more than identify with. More than being a successful television channel, Mahuaa has become the simulacrum of everything that the Bhojpuri civilization stands for, in India and beyond. As the platform for entertainment and viewer-satisfaction continues to steadily magnify, the channel is determined to explore newer vistas and live up to its tagline- ‘Dhadkan Manoranjan Ke’.

  • CNN-IBN and Rajdeep Sardesai Leads in Social Media Conversation during Assembly Elections

    CNN-IBN and Rajdeep Sardesai Leads in Social Media Conversation during Assembly Elections

    MUMBAI: The recent research conducted by an independent organizationGoonj Labs, on news channel’s social media engagement during the latest Assembly Elections, has yet again proved that CNN-IBN, India’s No. 1 English News channel is the leader in social media space too. The channel’s popularity when calculated across platforms on Google Search, Facebook, Twitter, Google News, You Tube was 14% higher in comparison to the nearest channel on the counting day. CNN- IBN consistently receives more positive feedback than the rest.

    In terms of interactions,Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN Lokmat is leading the pack, especially due to personal intervention and responses which come regularly. On the counting day, 67% people searched, read, or interacted with content related to Rajdeep(#AskRajdeep) in India.When it comes to interaction with opinion makersand influencers Rajdeep Sardesai is the most popular choice, the popularity of Rajdeep was 73% more than the average for English News editors and a staggering 35% more than his nearest competitor, also Rajdeep Sardesai received 95% more than Arnab G. and 33% more than Barkha Dutt.

    In terms of positive interactions on social media, Rajdeep Sardesai is the most popular choice with 60% more positive interactions than the average for the English News editors.On the election results day, Rajdeep Sardesai was the most sought after English News editor on social media; not only in terms of volume but also in terms of positive comments and interaction with influential individuals.

    CNN-IBN, the most watched English news channelof the Countryleads other channels in positive conversations and interactions in social media space; the channel has 64% more positive conversations than the category average for English News. On the day of announcements, CNN-IBN had the highest share of conversations compared to other English news channels (approx. 30% ahead), also on positive conversations and engagement, CNN-IBN is consistently ahead. In comparison to the rest, CNN-IBN is the most popular choice when it comes to the influential people on social media;the popularity of CNN-IBN among influencers is 56% more than the category average for English News.The popularity of CNN-IBN was 48% more than the category average for English News.

    The result from the report by Goonj Labs has proved that, CNN-IBN & Rajdeep Sardesai were hands down Winners on Social Media Space during Assembly Elections.

  • Winmagic, Comguard& ITCG Solutions hold Joint Customer Meet in Vadodara

    Winmagic, Comguard& ITCG Solutions hold Joint Customer Meet in Vadodara

    MUMBAI: Comguard Infosol, Winmagic Inc. and ITCG Solutions together conducted a customer meet in Gujarat on “Bringing the Next Generation in Data Encryption”.The meet aimed at creating awareness about security solutions and to galvanize partners to align with them to create new opportunities for mutual growth.

    The evening in Gujarat was sparkled by the presence ofMr. Nilesh Kuvadia- Director, ITCG; Mr. Harish Rai- Country Manager, and Mr. Nameet Dokare – Country Manager, Winmagic.

    On the eve of the event Mr. Nilesh Kuvadia, Managing Director, ITCG Solutions delightfully conveyed “With the current trend of mobility & BYOD, product like WinMagic is the need for this hour. It not only seamlessly integrates with all the current technologies but also ensures that encryption layer doesn’t degrade the performance of the device.”

    Speaking on the occasion, Harish Rai, Country Managerof ComguardInfosol also said, “Our prime agenda is to extend our channel reach and to spread the product knowledge. We have lined up a number of programs and training sessions to meet the same.”

    Winmagic enlightened the crowd with the significance of data encryption in the enterprise as well as consumer level.

    “In today’s world the main concern for any enterprise is its data protection from illegal and authenticated user and hackers. Winmagic provides the world’s most secure, manageable and easy-to-use data encryption solutions. Winmagic’s mission is protecting your data in a mobile world through innovation and strong ethics,” said Nameet Dokare, Country Manager, Winmagic.
    Mr. Nadir Khatib – Technical Consultant (Winmagic) presented the features of using Winmagic Platform solution’s with a technical demonostration  – an excellent opportunity to get the latest version of Winmagic experience atfirst hand!

  • Reliance MediaWorks studios emerges as a preferred destination

    Reliance MediaWorks studios emerges as a preferred destination

    MUMBAI: Reliance MediaWorks studios Mumbai’s Largest and India’s first ‘Hollywood benchmarked’ super silent ‘sync sound’ capable sound stages built to stringent acoustical and structural specifications attracts the entire film television and commercial facility, as a one stop destination for all their production needs. Next years most awaited releases Salman Khan Starrer, Jai Ho and Aamir Khan’s P.K. were amongst of a host of movies shot at the studio.

    Commenting on the Reliance MediaWorks studio actor Salman Khan said, “It is fun to work in such a close to nature environment, with utmost peace and best standard of quality, the best thing about working in RMW Studios is that everything is so organized that we do not have to wait for anything, all shooting measures have been taken care of, nicely”.

    Commenting about the facilities at the Reliance MediaWorks Studio, Director Mr. Sohail Khan, said, “The RMW studio is a unique experience that makes filming a simple, effortless experience. We shot at the RMW studio for “Jai Ho”, our next production starring Salman Khan, and I am very impressed with the ease in which they were able to manage our shoot. Thank you so much for a stress free and enjoyable shooting schedule. The Reliance MediaWorks studio is a great facility and has great people to work with. I will definitely be back with bigger projects.”

    Raj Kumar Hirani, who filmed P.K. starring Aamir Khan at the Reliance MediaWorks studio, commented “We had a great time filming at Reliance MediaWorks Studios, things were made much easier by the access to all the facilities and having everything we needed at our fingertips. I was very impressed with the level of detail and focus on Western standards that went into building your sound stages and the supporting workshops. Way to go Reliance MediaWorks team. The combination of great facilities and friendly, knowledgeable staff made sure the shoot was problem free”.

    “The studios have been designed to meet both local and international film needs. “We aspired to create a total world-class facility here to enable producers capture their creative imagination in celluloid. What has been really encouraging is the number of producers and shows that keep coming back to use our facilities which are of real International standards.” Mr. Ashish Chakravorty of Reliance MediaWorks said. He further added that Phases II and III of the studio is gearing up to be operational from FY’14.

    The RMW studios offer enviable height options; unmatched data transfer connectivity and sync sound, making it an ideal choice for both film productions and broadcasters. RMW has fully operational 3 Sound Stages (Popularly called Studio 7), and 24 rooms of attached comprehensive production support facilities, to make the most extensive and complex design concepts possible. The RMW studio encompasses multipurpose workshops, art departments, make-up rooms, wardrobe rooms, star rooms, production offices, green rooms and storage spaces form part of the of the studio.

    The studios provides uncompromised access to a range of production & post production services for all media including Film and Digital Cameras, Broadcast Multicam Solutions, Automated Lighting Solutions, the finest Film Lab in India, DI Suites, VFX facilities and a world class Dolby Certified Preview Theatre.

    The Reliance MediaWorks Studio is on par with international standards. It provides sync-sound i.e. a noise co-efficient less than 30 db, which is not offered by any other Indian studio. It is the largest, fully air-conditioned facility in Mumbai with a clear internal height of 58ft. enabling enormous ‘live load’ bearing capacities and elephant doors which allow full truck access on to the stages. The fire safety and security measures are as per Los Angeles County Fire Department regulations.

    The recently concluded IPL “Extra Innings” has used the studio as its home base; Set Max did their direct to edit setups too. Reality shows like, Indian Idol, X-Factor, MTV Coke Studio have used the Reliance MediaWorks sound stages repeatedly over the years.

    Feature Films like Agneepath, Lootera, Agent Vinod, Student of the Year, Singham, Dhoom 3 and Ram Leela amongst others have been extensively shot here. On account of the monsoons in Mumbai, Sanjay Leela Bhansali Films had moved their entire outdoor set into the RMW’s studio facility which ensured continuity of the shoot and no delays.

  • What if your fiercest enemy was yourself?

    What if your fiercest enemy was yourself?

    MUMBAI: Tune in on Saturday, 4th January at 9 pm to watch The One only on Sony PIX.
    From the blockbuster director James Wong comes a wild, action packed trip to the future starring international super star Jet Li in an incredible dual role as a police officer in a fight for his life and a universe-hopping assassin obsessed with terminating it. Also Starring Delroy Lindo, Carla Gugino and Jason Statham and loaded with explosive action and jaw-dropping effects beyond your wildest imagination.

    Catch Jet Li’s incredible dual role: ‘The One’ on Saturday, 4th January at 9 pm only on Sony PIX.

  • Kalyan Jewellers set to rewrite jewellery retailing in UAE

    Kalyan Jewellers set to rewrite jewellery retailing in UAE

    MUMBAI: Kalyan Jewellers, India’s single largest directly owned retail jewellery chain, is making a spectacular entry into the UAE market, opening six retail outlets on 26th December, 2013 – all in a single day.
    The mega event will witness all of its Brand Ambassadors, Amitabh Bachchan, Aishwarya Rai Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier gracing the occasion. The company has outlined an investment of over Rs 250 crore (140 million dirham), the single biggest venture ever by an Indian company in the jewellery retail sector in the Emirates. Kalyan Jewellers will open showrooms in Abu Dhabi, Sharjabh, Karama, Qusais, Bur Dubai and Meena Bazar. Going forward, Kalyan Jewellers plans to expand across the region, opening three retail outlets in Kuwait, two outlets in Qatar and one each in Bahrain, Muscat and Oman.
    Explaining the rationale for the mega venture, Kalyan Jewellers’ Chairman and Managing Director, T S Kalyanaraman said that the basic research for the UAE expansion had been on for some time. “We felt that there was a huge scope in terms of market, availability of products and the customer base.” Kalyan Jewellers has long changed the dynamics of the jewellery retailing in India with large format showrooms and higher inventory; a model which it intends to pursue in the UAE as well.
    All the showrooms in UAE will have an average space of 5,000 sq ft, spread over two floors. Every showroom will have a dedicated diamond floor, again a first for the Emirates. In its inimitable style, Kalyan Jewellers will unleash an advertising blitz, covering virtually every mass medium.
    From the Middle East operations, Kalyan is expecting a revenue of 200 million dirhams for the first three months, ending March 31, 2014. For the next fiscal, it is targeting a turnover 1500 million dirhams. The company is likely to close FY14 with an overall turnover of over Rs 8,500 crore (USD1.4billion approx). Kalyan will open 20 more showrooms in India and 15 more abroad in the next financial year. Beyond its traditional markets of South India, Kalyan has made significant inroads into Maharashtra, Gujarat and key North Indian markets including Punjab, Haryana and Delhi over the past couple of years.
    Kalyan Jewellers was recently awarded the most coveted `The Best National Retail Chain 2013′ and `The Best Campaign of the Year 2013′ by the Bombay Bullion Association.