Category: Press Release

  • Chhota Bheem, Honda to promote road safety among kids

    Chhota Bheem, Honda to promote road safety among kids

    MUMBAI: As the leading two-wheeler manufacturer to inculcate safe riding habits in India since 11 years, Honda Motorcycle & Scooter India Pvt. Ltd – the Only Honda in Indian 2Wheeler industry today announced its latest step for promoting responsible riding and road safety.

    Partnering with POGO, Brand Honda has associated with Chhota Bheem – India’s most loved animation character for safety promotion among kids along with their families.

    Honda wanted to promote safety riding among kids in a fun manner, as educating young minds on road safety is an effective way of spreading message to the entire family. As a next step, Honda saw perfect synergy & brand fitment in Chhota Bheem who is the role model to not just small kids but entire family. In his exploits with his friends in Dholakpur village, Chhota Bheem character conveys all the aspects of a superhero – be it strong values, might, courage, discipline or learning.

     
    Very soon ‘Honda Safe Riding with Chhota Bheem’ will be organized in 11 cities across India where Chota Bheem will engage and interact with kids and people at large. The national inaugural event at Delhi will be followed by Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur.

    ‘Honda Safe Riding with Chhota Bheem’ will provide an opportunity for kids to learn safety riding tips, meet ‘Chhota Bheem and get clicked with their favorite Super Hero. Fun and interactive activities like understanding road sense in CRF 50, painting competitions etc. will drive home the message of road safety through fun times with family.

    Further, all Honda dealerships will carry new POP material for spreading road safety message amongst kids suitably supported with free distribution of Road safety education material in schools. We will also be running a Chota Bheem TVC on Pogo to spread road safety messages backed by aggressive digital media campaign.

    Excerpts from Company officials-

    “As HMSI expands in production capacity, the social responsibility of the company is getting bigger. HMSI has further built it’s commitment towards road safety by associating with Pogo and Popular character Chhota Bheem. Honda together with Chhota Bheem shall spread the message on importance of road safety across the country”, said Mr. Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India

    “Safe riding is Honda’s priority worldwide and in India too. Research showed us that not just 73% kids between 4-14 years but also a high percentage of parents regularly watch Chhota Bheem.  Hence, it was an obvious choice for Honda to align with POGO & we are delighted to welcome Chhota Bheem. With his lively presence, Honda will spread safety message forward among kids and their families”, said Mr. Y.S Guleria, Vice President – Sales & Marketing, Honda Motorcycle and Scooter India

    Juhi Ravindranath, Vice President, Ad Sales, South Asia, Turner International India Pvt. Ltd. said, “POGO is excited to partner with Honda two wheelers on this noble initiative. Chhota Bheem’s immense popularity and   admiration with kids and parents only helps us reinforce the message of road safety.”

     

  • Disney UTV presents a movie slate with the biggest stars across multiple languages!

    Disney UTV presents a movie slate with the biggest stars across multiple languages!

    MUMBAI: After witnessing the most successful year for any studio ever in 2013, on the back of commercial blockbusters such as Chennai Express, YehJawaaniHaiDeewani and Race 2; and high concept films such as Kai Po Che, ABCD, Ship of Theseus, The Lunchbox and Shahid; Disney UTV will pack the very best in movie entertainment for audiences in 2014 and beyond, with an incredible line up of movies!  The Studio is all set to gun for an even bigger piece of the Box Office pie with a power packed slate of releases, featuring the biggest stars in Hindi, Tamil, Telugu and Hollywood.  At the same time, the studio is committed to continue to push the envelope, with concept driven films showcasing young new talent in front of the camera and behind it. With this slate, Disney UTV will have films that span a wide variety of genres from drama, action and horror to romance, comedy and thrillers. The slate also features the first slate of locally produced Disney branded  movies including Khoobsurat, P.K.. ABCD 2 and JaggaJasoos.

     

    “Disney UTV has produced some of the most trendsetting and cult movies of the past decade and we are confident that our upcoming releases will keep the same tradition alive. Our foremost effort is to ensure that we bring our audiences great stories that are original, innovative and delivered by the best talent in the business. We are delighted to associate with some of the most talented names in the industry – established names and debutants – to deliver a slate of movies that will entertain audiences of all ages and tastes.” added Amrita Pandey, VP and Head, Theatrical, Television & Digital Distribution – Studio, Disney UTV

  • Triumph Motorcycles India ties up with HDFC Bank

    Triumph Motorcycles India ties up with HDFC Bank

    MUMBAI: The British iconic motorcycle brand, Triumph Motorcycles recently announced their foray into India. To ensure potential buyers have the perfect finance option, Triumph Motorcycles has tied up with one of the leading Indian bank, HDFC Bank for providing a number of attractive finance schemes.

     

    HDFC will offer exclusive finance options to Triumph customers for up to 80% of the loan value, attracting a 12.9% rate of interest and flexible repayment options that will range from 24-60 months. In addition, prospective customers can expect accelerated loan processing and personalized doorstep service by the bank staff.

     

    Speaking on the occasion, Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said, “We are extremely pleased to have tied-up with a reputed financial institution like HDFC. We are committed to provide a complete experience from financing to after sales to all our customers and this tie-up is a further indication of the work that has gone on behind the scenes. The financing options will certainly help our patrons to realize their dream of owning a Triumph Motorcycle.”

     

    Mr. Deepak Shinde, Sr. Vice President, Business Manager TW & Superbike Loans, HDFC Bank, said, “It gives us great pride to be associated with a legendary brand like Triumph Motorcycles. Both HDFC and Triumph Motorcycles as brands lay utmost importance to customer satisfaction and hence, we feel it is a perfect alliance. Our quick and tailor-made financing options will provide consumers a hassle free and convenient buying experience. We are looking forward to having a long standing and mutually rewarding relationship with both, the consumers and the brand”.

     

    Also present at the occasion of the tie up was Mr. Tarun Sachdev, Director-Finance, Triumph Motorcycles India Pvt. Ltd., “HDFC’s commitment towards customer service and their large nationwide network is what led to this partnership. The finance options are quick, easy and convenient, aimed to provide our customers with a hassle free and comfortable buying experience.”

     

    Triumph Motorcycles launched 10 motorcycles for the Indian market in November last year. The much sought after line-up includes the classic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool café racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Thunderbird Storm and the king of super sports bikes, the Daytona 675R.

     

    Triumph’s exclusive dealerships will be operational from mid-January 2014 in Bangalore and Hyderabad. Thereafter, there will be more dealerships that will open up across India in key cities like Mumbai, Pune, Chennai, Cochin and Delhi, ensuring that customers from various parts of the country are able to enjoy the Triumph experience. From genuine parts and seamless after-sales services, to authentic merchandise and accessories; Triumph will ensure that a complete biking experience will soon be available to Indian riders.

  • 9th edition of Car & Bike Awards acknowledges exceptional talent

    9th edition of Car & Bike Awards acknowledges exceptional talent

    MUMBAI: It was time once again for the stalwarts of the Indian automobile industry to take centre stage at the much awaited NDTV Car and Bike Awards 2014. Presented by Mobil1, the ninth edition saw a gathering of the auto industry, car and bike aficionados and enthusiasts across the sector as the NDTV Car & Bike Awards felicitated the best among the best, showcased in NDTV’s highly acclaimed ‘The Car and Bike Show’. These Awards are the automobile industry’s most credible awards, presented annually by NDTV.

    In a grand ceremony held at The Taj Palace Hotel, Delhi, hosted by Siddharth Vinayak Patankar and Sarah Jacob, Hyundai Grand i10 took the Car of the Year Award 2014, while KTM Duke 390 was awarded the Two Wheeler of the Year 2014. The ‘CNB Visioneer Award’ was given to Mr. Brijmohan Lall for his outstanding contribution to the Indian automobile industry.

    The CNB Viewers’ Choice Awards for both Cars and Bikes provided NDTV viewers the exciting opportunity to vote for their favourite car and two wheeler nominees and stand a chance to take the year’s hottest wheels home. Ford EcoSport and TVS Jupiter were announced as the Viewers’ Choice car and Two Wheeler respectively.

     

    Sachin Tendulkar was awarded (the Brand Ambassador of the Year for BMW while Mahindra Racing & Gaurav Gill was awarded the Mobil1 Motorsport Award. The evening was a celebration of the best design, unmatched technology, style and performances in the automobile industry and honoured the best vehicles and campaigns that dominated the market in 2013.

     

    Speaking on the occasion, Siddharth Vinayak Patankar, Editor – Auto & Head Automobile Programming, NDTV said, “It’s with immense pride that we celebrate the deserving winners tonight. Our even more comprehensive jury scoring process ensures that we are truly honouring the years the most exciting and best cars, most capable and exhilarating two wheelers, and the most deserving people behind them.”

     

    To ensure a full proof and fair selection process, each Jury member assesses and awards each nominee in complete isolation to other jurors. Each car and bike nominated is driven, evaluated and tested by the Jury along with a detailed research on each nominee’s specifications; its market performance and its immediate competition also being provided to them. Tabulators at Ernst and Young monitored the entire process.

  • ABP NEWS NIELSEN POLL- AAP likely to impact Congress the most in Lok Sabha polls.

    ABP NEWS NIELSEN POLL- AAP likely to impact Congress the most in Lok Sabha polls.

    MUMBAI: ABP News- Nielsen Snap Poll in Delhi-NCR & Mumbai: Arvind Kejriwal’s AAP likely to impact congress the most and other parties to a lesser extent in the Lok Sabha polls, predicts the Snap poll conducted by ABP News-Nielsen in Delhi and Mumbai.

     

    According to the Snap poll, In Mumbai and Thane, INC+NCP likely to get around 3 seats in 2014 general elections as compared to 8 seates in 2009. BJP+SHS predicted to get 6 as compared to the single seat in 2009 while AAP likely to bag only one seat.

     

    AAP predicted to sweep Delhi, to wipe off Congress: As per the ABP News- Nielsen Snap Poll in Delhi-NCR & Mumbai, in Delhi, Kejriwal’s AAP likely to wipe away INC, to get 6 seats. Congress might not get a single seat as compared to slean sweep of all 7 seats in 2009 polls.

     

    Modi scores over Kejriwal as the most preferred PM candidate: As per the ABP News- Nielsen Snap Poll in Delhi-NCR & Mumbai, the appeal of Arvind Kejriwal seems restricted to Delhi as BJP’s Narendra Modi leads in Mumbai and NCR with an overall votes of 48 per cent. Congress scion Rahul Gandhi stands third in the race for PM with an overall 16 per cent votes.

     

    BJP likely to hold its seats in NCR (Haryana): According to the ABP News- Nielsen Snap Poll in Delhi-NCR & Mumbai, BJP predicted to get 2 seats in NCR (Haryana- Gurgaon and Faridabad). BJP likely to hold its seats or gain, barring in Delhi. Congress predicted to lose both with around 12 per cent vote share as compared to the vote share of over 38 per cent in 2009.

     

    AAP predicted to win Ghaziabad, dent BSP: As per the ABP News- Nielsen Snap Poll in Delhi-NCR & Mumbai, in NCR (Uttar Pradesh- Ghaziabad and Gautam Budha Nagar, AAP and BJP likely to get one each in 2014. AAP likely to dent BSP which got a seat in 2009. As per the Snap polls, AAP could win in Ghaziabad.

     

    The Field work for the ABP News-Nielsen Snap poll was done in the 21 Parliamentary constituencies in Delhi, NCR and Mumbai region between 10th-12th January, 2014 with 2585 respondents.

  • BBC.com and BBC World News launch second series of Power of Nature

    BBC.com and BBC World News launch second series of Power of Nature

    MUMBAI: Starting 14th January, Power of Nature, sponsored by Nikon, returns to bbc.com and BBC World News for a new 10 part series revealing there’s more to the Earth’s great wild places than just their natural beauty.

     

    Using extraordinary HD imagery,the individualfour minute filmsfocus on a diverse range ofthe Earth’s most spectacular places and uncover the profound impact some of our planet’s animalshave on their habitats. From the gardener elephants of the tropical rainforests to the sea otters of the North Pacific, the series will include stunning natural imagery and will feature interviews with world renowned scientists and biologists who explain the importance of these complex ecosystems that allow our planet to thrive.

     

    Dr M Sanjayan, Lead Scientist with The Nature Conservancy and contributor for the Power of Nature series, said:“Viewers will see these animals and the worlds they inhabit in an entirely different way. They will learn how animals are critical actors, shaping the health and well-being of the human race.Putting these stories on bbc.com and BBC World News, underscores the importance of understanding these new, surprising facts about our world.”

     

    The Power of Nature series will be available as short films on 14th January at 3.30pm BBC World News and online at www.bbc.com/powerofnature.

     

    Further details about each short film include:

     

    ELEPHANTS: Mega-gardeners of the Forest
    The tropical rainforests of Africa and Asia play a crucial role in keeping our planet healthy.  In this film Lead Scientist with The Nature Conservancy, Dr M Sanjayan, Dr Valerie Kapos of the UN Environment Programme, and tropical field biologist and conservationist Dr Ian Redmond uncover the crucial role that forest elephants play in keeping these forests strong and resilient. 

     

    WOLVES: Forest Stewards
    After a seventy year absence, wolves were reintroduced to Yellowstone National Park in 1995. It was hoped they would protect the rising elk population – but they did much more than that. In this film Lead Scientist with The Nature Conservancy, Dr M Sanjayan, Dr Valerie Kapos of the UN Environment Programme and animal behaviourist Kirsty Peake describe the surprising effect the returning wolves have had – not just on their prey, but on the rivers, forests and even the landscape.

     

    WHALES: Gardeners of the Ocean
    Whales are among the biggest animals that have ever lived.  In this film Conservation Biologist Dr Joe Roman and Marine Scientist Stephanie Wear describe how whales restore valuable nutrients to surface waters, starting a chain reaction that stretches into the atmosphere and our lives.

     

    SEA OTTERS: Guardians of the Kelp
    The kelp forests fringing the North Pacific coast are one of the most bountiful marine ecosystems on Earth. One of the kelp’s most endearing denizens, the Sea Otter, is key to its success.  In this film, marine ecologist Professor James A Estes, cameraman Doug Allan, ecological economist PavanSukhdev, and lead scientist with the Nature Conservancy, Dr M Sanjayan reveal how sea otters eat sea urchins which would otherwise devour the kelp and disrupt the web of life that relies on it.

     

    SALMON:  Heart of the Forest
    The Great Bear Rainforest on Canada’s Pacific Coast is the largest temperate rainforest left on Earth. This forest owes its existence to an ocean-dweller – the Pacific Salmon. In this film ecological economist PavanSukhdev and Lead Scientist with The Nature Conservancy reveal the unlikely hero at the core of the success of these ancient woodlands.

     

    VULTURES: Earth’s Clean-up Crew
    Vultures soar above some of our planet’s most spectacular scenery – from the vast plains of Africa to the stunning Andes mountain range in South America. In this film Ecological Economist PavanSukhdev, Lead Scientist with The Nature Conservancy Dr M Sanjayan, Jemima Parry-Jones Director of the International Centre for Birds of Prey and Dr Ananya Mukherjee, Vulture Safe Zone Coordinator explain what happened when India’s vultures almost went extinct at the turn of the century.

     

    HIMALAYAS:  Water Tower of Asia
    The Himalayas are the greatest mountain range on Earth. In this film Environmental Economist, PavanSukhdev, wildlife cameraman, Doug Allan, and Ecological Economist, Dr Trista Patterson reveal not only the natural beauty and diversity of the Himalayas but also the hidden and essential contribution they make to life on the planet. 

     

    SAHARA: Life Giving Sands
    The Sahara is hot, barren and dusty. But hidden within the dust are minerals left from an earlier more fertile time. In this film Professor of Sedimentology at Birkbeck College, Charlie Bristow, Lead Scientist at The Nature Conservancy, Dr M Sanjayan and Environmental Economist, PavanSukhdev reveal the Saraha’s hidden ability to nourish ecosystems round the planet.

     

    SUNDARBANS: Nature’s Bioshield
    TheSundarbans is the largest mangrove forest in the world. Stretching along the coastline of India and Bangladesh, this delicately balanced ecosystem is the haunt of tigers. In this film Sustainability Advisor and Author, Tony Juniper, Environmental Economist, PavanSukhdev, and Lead Scientist with The Nature Conservancy, Dr M Sanjayan, reveal the wildlife this strange and magical forest supports. 

     

    CORAL REEFS: Underwater Pharmacy
    Coral reefs are one of the most bio-diverse habitats on the planet – a kaleidoscope of colour and life – a quarter of all marine species are found here. In this film Ecological Economist, Dr Trista Patterson, Lead Scientist with The Nature Conservancy, Dr M Sanjayan and Professor Callum Roberts, Marine Conservation Biologist, reveal the richness of life supported by Coral Reefs but also the contribution these colourful ecosystems are making to medical science. 

    The sponsorship arrangement was facilitated by BBC Advertising, which sells advertising and sponsorship solutions on behalf of BBC World News and bbc.com.

  • Vdopia strengthens global footprint with 100% growth in 2013

    Vdopia strengthens global footprint with 100% growth in 2013

    MUMBAI: Vdopia Inc. a global leader in mobile video and rich media advertising announced its significant growth and expansion in 2013, doubling its staff count globally and opening new offices in several key markets.  

    Currently, the company has 230 employees as it builds its global presence, including opening offices in Germany and Australia in Q3, 2013, on the back of significant growth and demand for online mobile and video expertise.  Vdopia’s expanding presence means dedicated resources on regional campaigns for current global clients, while also bringing Vdopia solutions and services to new regional publishers and advertisers.

    “Over the past 12 months Vdopia has grown at a tremendous rate, enabling us to enter new markets and attract top talent globally,” said Srikanth Kakani, Founder and CEO, Vdopia.  

    He continues, “As a company we will continue to invest in new technology to ensure Vdopia remains the global leader in mobile video and rich media advertising. We already work with some of the biggest companies in the world across a wide variety of industries; however, we look forward to growing our business and expanding our global presence even further in 2014.”   

    “Vdopia has a seen a rapid growth in terms of business and publisher relations in the SEA market while embracing the market challenges of the time and working collaboratively to achieve engaging campaigns. Further to our expansion will be a new, state-of-the art office which will incorporate a Media Lab at Delhi-NCR region, factoring in innovation, R&D and technology to deliver global solutions.” said Preetesh Chouhan, VP, Vdopia APAC.

    The company, which opened its first office in the US in May 2007, also plans to move its New York and Los Angeles offices into new, larger spaces in early 2014 to accommodate continued growth.

     

  • Vodafone launches India’s fastest data dongle k4201

    Vodafone launches India’s fastest data dongle k4201

    MUMBAI: Keeping in view the growing mobile internet penetration and data usage in India, Vodafone India, one of India’s leading telecommunications service providers, today announced the launch of Vodafone K4201, India’s fastest 3G USB Dongle with data transfer speed up to 21.1 Mbps, at a pocket friendly price of just Rs. 999 for its postpaid customers.

    Commenting on the new launch, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “With the growing penetration of data, there is a constant demand for high-speed connectivity. The launch of Vodafone K4201 3G dongle, with consistent connectivity and upto 21.1 Mbps superfast data transfer caters to this demand for high speed mobile data services.”

    Stylishly designed and feature packed with new customer friendly easier user interface, the superfast Vodafone K4201 3G dongle is  best in class quality with high network efficiency and supports all major Operating Systems, like latest Window 8, Mac, Linux, Fedora and Ubuntu. For subscribers who want to store the data as well, this Dongle provides MicroSD card support with expandable memory of up to 32 GB. It is available at key Vodafone retail stores and comes in three colours, viz Black, Red and Dual Tone White & Red.

     

    As an introductory offer, customers can avail 100 % cash back on the dongle along with attractive postpaid plans:

    ·Cash Back offer – On 3G plans with rental of Rs 650, 750 & 850, get Rs 100 bill discount every month for 12 months. i.e. effectively free dongle

    ·Advance rental offer – Pay rental for 6 months & get next  2 months rental free i.e 8 months of usage, on select 3G postpaid rental plans (650/750/850)

     

    The software features of the Dongle are:

    ·New Dialer with enhanced user support functionality: Web Chat, Help Line number on dash board, Online Banner for Vodafone offer updates and troubleshooting guidance for common error codes

    ·Vodafone landing page opens on connection

    ·Online Software Upgrade: New version of dialer software can be upgraded online by the user

    ·One click access to ‘My Vodafone’ and ‘Vodafone Online’ Web Chat Support

    ·Set data usage limit alert and monitor usage

     

    New Enterprise specific functionality:

    ·Capability to disable Micro SD card functionality

    ·Capability to lock SIM card to a specific Dongle through a SIM lock / unlock tool

  • Seiko is the new watch partner of Novak Djokovic

    Seiko is the new watch partner of Novak Djokovic

    MUMBAI: On the eve of the Australian Open in Melbourne, Seiko launched its new partnership with Novak Djokovic. Shinji Hattori, President of Seiko Watch Corporation, is proud to announce the agreement in person and to present to Novak a Seiko Astron GPS Solar watch as a symbol of this global three year partnership.

     

    Seiko and Novak: a perfect match

    We choose to believe that Seiko is, today, a real leader in watchmaking. We invented the quartz watch in 1969, we invented the Kinetic watch in 1988 and just two years ago we invented Astron GPS Solar, a watch that, using only the power of light, connects to the GPS network. In summary, we strive for perfection in watchmaking; we always have and we always will. When Kintaro Hattori founded the company in 1881, he was determined that Seiko should be ‘‘always one step ahead of the rest’’, and we live today by this creed.

    This is why, when the opportunity to work with Novak Djokovic arose, we welcomed it immediately. In Novak, we see someone who shares our desire to be the best and who is determined to maintain his status as a leader. Like Seiko, Novak is dedicated to perfection. And like Novak, Seiko is determined to be “one step ahead of the rest”.

     

    A watch for every aspect of Novak’s life

    We are delighted that Novak selected Seiko and we are honoured and proud to be his partner for the next three years. We admire Novak as a player, of course, but we also admire him as a person who has a rich range of interests and a very varied lifestyle.

    We cannot help Novak win tennis matches, but we can help him manage time in every other aspect of his life. We have created a series of watches that Novak will be wearing in 2014; each selected to suit the different aspects of Novak’s life. When he is training, Novak will wear a watch he has selected from our Sportura chronograph collection. When he is at an evening function, Novak will wear a Premier Kinetic Perpetual watch. When he is away from the tennis world and enjoying his passion for adventure sports, it will be a Seiko Divers watch that accompanies him. Lastly, and most importantly for us and for Novak, whose global schedule is so hectic, when he is travelling, Novak will wear the Astron GPS Solar watch that uses the GPS network and the power of light to adjust to each and every time zone on earth.

     

    Novak, Seiko and the environment

    Novak’s 2014 watch collection highlights another aspect of the partnership that is important for both Novak and Seiko. We both share a passion for the preservation of our environment and Novak’s choice of watch reflects this. Astron uses just the power of light, the Sportura chronograph is powered by a mercury free battery that Seiko makes itself and the Divers and Premier watches are powered by Seiko’s unique ‘no battery change’ technology.
    Thanks to Seiko’s leadership in green watchmaking, Novak’s love of, and respect for, the natural world is reflected in his watch collection.

     

    Seiko and the Novak Djokovic Foundation

    The Novak Djokovic Foundation commands our respect and admiration through its hard and important work with disadvantaged children. Seiko is pleased to support the Foundation and its activities financially, but the most important way in which we can make a difference is by helping Novak to promote the Foundation around the world. To do so, we have created an accessibly priced watch collection for young people that will carry the Foundation name and message. These watches are to be sold under our LORUS brand name and will be available in watch specialist retail stores in many markets worldwide from September, 2014 onwards.

  • MTG launches its first free-TV channel in Tanzania

    MTG launches its first free-TV channel in Tanzania

    STOCKHOLM: Modern Times Group (MTG), the international entertainment group, today announced that it has launched its first ever advertising funded free-TV channel in Tanzania under the TV1 brand. The channel is available through Tanzania’s digital terrestrial network, and already reaches up to 30% of the 48 million people in the country.

     

    TV1 is a general entertainment channel with a mix of locally produced news and entertainment content, as well as international movies and TV series. The channel is focused on a broad, slightly female skewed, target audience of 15-49 year olds.

     

    TV1 will be MTG’s second African free-TV channel, and follows the launch of Viasat1 in Ghana in 2008. Viasat1 Ghana has grown rapidly since launch, and is now the country’s second largest free-TV channel with a 24% commercial share of viewing in the target audience group. The Ghanaian operation also reported its first quarterly profit already in 2013. Four of MTG’s Viasat thematic pay-TV channel brands are also available on networks in Nigeria, Uganda, Kenya, Rwanda, Tanzania and Mozambique. MTG’s production company Modern African Productions (‘MAP’) also creates a wide range of content for a number of African markets, and will support the launch in Tanzania.

     

    J?rgen Madsen Lindemann, President and CEO of MTG, commented: “We are proud to launch our second African free-TV channel. We are committed to further expanding our presence not just in Tanzania but also in other fast growing African countries and economies.  We will bring viewers a wide range of local and international shows that will provide top quality entertainment for the whole family.”

     

    Joseph Hundah, Executive Vice President of the Group’s African operations, commented: “TV1 is our second free-TV channel launch in Africa, and we have benefitted both from our experience of launching a channel in Ghana, and from our presence in Tanzania through our pay channels over the past few years. We have built everything from the ground up to ensure that we have the best possible local facilities, to provide the platform for future growth and, most important of all, to ensure that we deliver the most exciting, relevant and engaging TV experience for our audience.”