Category: Press Release

  • BBC has announced a season of hard-hitting investigative programmes – FREEDOM2014

    BBC has announced a season of hard-hitting investigative programmes – FREEDOM2014

    MUMBAI: The BBC announced Freedom2014, a season of hard-hitting investigative programmes from around the world asking what freedom looks like today. Launching on Saturday 25 January, the season will run on the BBC World Service in English and across the BBC’s language services, on BBC World News television, BBC News Channel and BBC.com, until April 2014.

     
    Peter Horrocks, Director of BBC Global News said: “The BBC is a champion of media freedom. The BBC has long been a symbol of freedom, as the sole provider of impartial and balanced news reporting in many countries.’

     
    “So I’m delighted to announce Global News’ Freedom2014 season, in which the BBC will explore what freedom means to people around the world.  We are uniquely placed to explore this theme, drawing on the expertise of our journalists around the world to give local knowledge and context to powerful investigative journalism.”

     

    Freedom2014 kicks off with the documentary Thailand’s Slave Fishermen on both radio and television (Saturday 25 January). Becky Palmstrom investigates the forced enslavement of Burmese and Cambodian men on Thai fishing boats.

     
    On Monday 27 January, BBC World News will be asking to what extent we can or should be free from government intrusion, as technological change makes every aspect of our lives easier to monitor and record. A day of programming on television and radio will look at how government intelligence agencies spy on their allies and millions of ordinary citizens around the world. The programmes will report on what individuals can do to keep their personal information secure.

     
    James Stephenson, Head of News at BBC World News said: “Edward Snowden revealed the extent of surveillance by the US National Security Agency. We will look at the implications for citizens around the world of an age of digital data and digital surveillance.”

     
    As part of the season, the BBC will be calling on its worldwide audience to submit theirownimages of freedom. Details on how to submit images can be found online at bbc.co.uk/freedom2014 from Wednesday 29th January.

                                           
    The first contributions come from a number of well-known global figures describing what freedom looks like to them in a collection of specially commissioned videos. These include Astronaut Cmdr Chris Hadfield; Wikipedia founder Jimmy Wales; Anti-FGM campaigner Leyla Hussein; former hostage Norman Kember; Tourette’s ‘Superhero’ Jess Thom; and percussionist Dame Evelyn Glennie. They will launch online from 29 January.

     

    Over the coming months there will be a wide variety of programmes commissioned as part of the Freedom2014 season. They have been produced by journalists from across the World Service’s 27 Language services and include:

     
    ·Freedom Songs: A five part series looking at the ways in which singing is used around the world as an expression of freedom.  From Nina Simone’s ‘I wish I knew how it would feel to be free’ to the playlist of a teenager in Argentina during the military dictatorship, and the power of the human voice in South African protest and civil activism.

     

    ·China’s Global Popstars: Rebecca Kanthor reports on China’s efforts to groom a state-approved pop star for international stardom.

     

    ·Missing Histories, China and Japan: The historical record of Japan and China has always been a flashpoint for tension, but what do the younger generations make of this legacy? Japanese journalist Mariko Oi visits her counterpart in China, Haining Liu, and then Haining makes her first trip to Japan, hosted by Mariko.

     

    ·Freedom to be Single: Rupa Jha finds out first-hand about the discrimination faced by women – widowed, divorced, or single by choice in India.

     

    ·Guantanamo Voices: DawoodAzami goes to Pakistan, Afghanistan and Guantanamo to hear from former Guantanamo detainees about what freedom means to them. Dawood is the first Afghan journalist to visit and report from the controversial US military prison.

                                             

    ·China in Vogue: Jessie Levine looks at the rise in the magazine culture in China, its link to consumerism, and the changing face of Chinese fashion. She speaks to editors, photographers, designers and cultural commentators to find out how these new freedoms are affecting Chinese women.

                                              

    ·All That Stands in the Way: Despite most countries legislating against gender discrimination, around the world young women do not have the same opportunities as men. As father to two young daughters, BBC presenter Ros Atkins wants to know how they will be treated differently as they grow up simply because of their gender. Through personal and informal portraits of the lives of teenage girls in Iceland, London, Lesotho, and Oman, Ros will be asking what the entrenched social and cultural attitudes are that stand in the way of girls achieving equality.

  • Star Sports launches marketing campaign to build Hero Hockey India League

    Star Sports launches marketing campaign to build Hero Hockey India League

    MUMBAI: Star Sports, India’s leading sports broadcaster, has launched a unique marketing campaign to build the second edition of Hero Hockey India League (HHIL) which starts later this month on January 25, 2014. Star Sports has shot the marketing campaign across all six team states which are participating in the league. The campaign shows star players of all the teams showcasing their hockey skills at the most iconic locations of the regions. Leveraging the presence of elite national and international hockey players, the broadcaster has positioned the league as ‘The new face of Hockey’.

     

    The second edition of HHIL will see world’s best hockey players playing in diverse cities across the country. This year 72 Olympians from 11 countries will participate in the league which will be played in 6 cities including New Delhi, Lucknow, Mohali, Bhubaneswar, Mumbai and Ranchi. A total of 34 matches will be played across 29 match days on home and away basis.

     

    Speaking on the occasion, Gayatri Yadav, Executive Vice President Marketing & Communications, STAR India, said, “HHIL in just its second edition has emerged as a truly global league and has attracted the world’s best Hockey talent to its fold. We will complement the standard of the league and mount a special production effort to showcase Hockey like it has never been done before. We will create an exciting visual spectacle for Hockey fans. We will present ‘The new face of Hockey’.

     

    This intent emanates from our ambition which is to change the face of sports broadcasting in India and provide world-class sports coverage to fans across the country. It is in-line with Star Sports’ philosophy which urges India to ‘Believe’. Hockey is a priority sport for us and we want to bring the fans closer to their heroes than ever before.

     

    In a bold and unprecedented move, we shot the campaign for HHIL across all the team states using iconic backdrops and elements of each team’s hockey heritage. The visuals show star players of each team presenting the ‘The new face of Hockey’ at the landmark locations in their regions whether it is the by lanes of Varanasi for Uttar Pradesh Wizards team or Jantar Mantar for Delhi Waveriders team. The idea is to build team affinity as well as local pride for each and every participating team.”

     

    Speaking on the occasion, Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”

     

    Overall, the campaign will have 7 different films – 1 for each team and an overall thematic one. The campaign has been shot at the most iconic locations in each of the participating franchise cities/ regions. The campaign for Delhi Waveriders team was shot at the Jantar Mantar while players from the Uttar Pradesh Wizards teams were filmed playing Hockey in the lanes of Varanasi. The Kalinga Lancers campaign was shot at the Puri beach. Star players of Dabur Mumbai Magicians were shot playing Hockey in a Mumbai local train while Ranchi Rhinos ad-campaign was shot with star players playing at the Dassam Falls.  The star players of Jaypee Punjab Warriors team were filmed in Amritsar with the Golden Temple as the back drop.

     

    The high decibel campaign will be played across key channels of Star network.

  • ASCI asks P&G to withdraw or modify Oral B ad

    ASCI asks P&G to withdraw or modify Oral B ad

    MUMBAI: The Advertising Standards Council of India (ASCI) has asked Proctor & Gamble (P&G) to withdraw or modify its Oral-B advertisement campaign for violating ASCI’s advertising code. Acting on a complaint against the print and TV advertisement, the ASCI noted that the claim of “9 out 10 dentists agree that Oral B – Pro Health is the best toothpaste in India” was misleading as it was based on a faulty survey. ASCI upheld the complaint against the advertisement as it contravened Chapter 1.4 of the advertising code.

     

     

    ASCI said, “The claim of ‘9 out 10 dentists agree that Oral B – Pro Health is the best toothpaste in India’ based on Dentists survey conducted by A C Nielsen in 2013, was considered misleading as the design of the survey itself was faulty. This was a survey conducted of a captive audience attending Oral B launch conference and post one trial-brushing. The Advertiser has been asked to withdraw or to modify appropriately the said TVC and the print Ad by 23rd January 2014.”

     

     

    Indian Dental Association (IDA) hon general secretary Dr Ashok Dhoble said, “While exaggeration in advertising is widespread today, it is important that advertisers do not mislead the public with false claims. Any claim found to be false and misleading not only reflects poorly on the advertiser, it can deceive general public.”

     

    He added, “The IDA is the apex body of dental professionals in India with over 100,000 dentists as members and we are disappointed that a leading advertiser like P&G used faulty research to make false claims about its recently introduced toothpaste brand, Oral-B. The ad not only misguides the public but also misrepresents the views of the dental profession in India. Such deceptive and unethical practices should be avoided.”

     

     

    The Advertising Standards Council of India (ASCI) is a self-regulatory council, which sets advertisement standards for the industry.

  • Hon’ble Union Minister Praful Patel launches ETAuto.com

    Hon’ble Union Minister Praful Patel launches ETAuto.com

    MUMBAI: Times Internet (TIL), India’s leading online network, continued its expansion into various niche verticals with the launch of ETAuto.com. The Economic Times Auto or ETAuto.com will provide the most comprehensive and in-depth coverage of news apart from being a platform for knowledge on automotive industry.

     

    Honourable Union Minister for Heavy Industries & Enterprises, Shri Praful Patel while unveiling the portal said, “Digital media is going to be the future.  I am delighted to launch the ETAuto.com and I think it is going to set a trend for serious business journalism online.”

     

    ETAuto.com has received widespread support and encouragement from top industry bodies like Society of Indian Automobile Manufacturers Association (SIAM), Automotive Component Manufacturers Association of India (ACMA), Federation of Automobile Dealers Association (FADA) and Automotive Tyre Manufacturers Association (ATMA) among others.

     

    Speaking on this occasion, Satyan Gajwani, Chief Executive Officer, Times Internet, said, “We hope that ETAuto.com will become the most preferred platform to read real time developments in the automotive industry in the form of news, views, blogs and interviews. We are happy to get associated with all the major auto industry associations. This initiative will serve as a platform for all the stake holders to exchange ideas and best practices.”

     

    The new venture envisages various segments of automotive business including components, OEMs, policy, Aftermarket and auto technology.

     

    Vishnu Mathur, Director General, SIAM said: “We are delighted to extend our support to ETAuto.com. Being a digital platform it will have the advantage of offering information in the most convenient form for the readers.”

     

    ETAuto.com also reaches to its readers through a comprehensive daily E- Newsletter, summarising day’s news and analysis and has got over 10,000 pre-launch readership of decision makers, policy makers, investors and professionals from automobile industry in India. “The daily E-Newsletter is a great source of information and helps us update with all the developments, this is something we always wanted,” said  Nikunj Sanghi, Director International Affairs & Global Relations, FADA.

     

    The industry currently accounts for almost 7% of country’s GDP and employs about 19 million people both directly and indirectly. Mr Vinnie Mehta, Executive Director, ACMA wished ETAuto.com all the success and said, “ACMA is indeed happy to have associated itself and supported this initiative from the beginning.”

     

    ETAuto.com deems to play pivotal role in facilitating B2B transactions by publishing relevant data, information, survey, reports and other material on the automotive industry in association with Knowledge Partner Ernst & Young.

     

    Rakesh Batra, Partner & National Leader – Automotive practice, E & Y said, “We at E & Y are privileged to be associated with ETAuto.com as the knowledge partner. Together, we shall strive to provide valuable industry updates with insightful analysis in developing a world-class automotive industry in India.”

  • Madhuri Dixit can’t stop humming and dancing to the Oral B jingle

    Madhuri Dixit can’t stop humming and dancing to the Oral B jingle

    MUMBAI: Known for her enigmatic and charming smile, Madhuri Dixit, the brand ambassador and Chief Smile Officer of Oral-B kick started the fourth edition of Smile India Movementby shooting for a dance videoat a mall in Mumbai. This is the first time that a Bollywood celebrity hasparticipated in a flash mob-styled performance. Shoppers were absolutely thrilled to witness the surprise star act. The jingle, sung by the National award winning playback singer Rekha Bhardwaj andchoreographed by the multi-talented Ganesh Hegde, captures the essence of how a‘bindassbateesi’ is the key to a beautiful life!

    Themesmerizingdance moves of Madhuri not only brought smiles on faces, young and old, but also got them to forget their worries and join in the foot tapping number.The performance created astir among the audience and the mall reverberated with the cheering and applauding by the crowd while the enthusiastic Madhuriinteracted with audiences by encouraging them to match hersteps and her signature smile.

    The passion with which the crowd reacted to the dance break out was overwhelming to witness. Everyone from youngsters tomothers, store staff to police inspectors dropped their personal errands and enjoyed the spectacle. Spectators got a glimpse of the fun side of Madhuri, who kept interacting with the dancers and joking around with the crew.

    The catchy jingle, which is one of the key highlights of the video, truly caught her fancy. Madhuri couldn’t stop humming the melodyevenduring the breaks between shots. The jingle aimsto spread the message that a family which smiles together is truly a reflection of a happy and healthy family.

    Commenting on her association with Oral-B Smile India Movement 4, Chief Smile OfficerMadhuri Dixit said, “I loved the overall experience of dancing with the crowd. Ittook me back to the memories of dancing on various pop numbers. In fact my dressing was very similar to what I wore for the Que Sera Sera video. The enthusiasm of the dancers and the crowd, kept all our energy levels high. It was a great experience to be shooting with friends and fans all around me, watching them enjoy it and bringing a smile to their faces. The Oral–B Jingle is so upbeat that even my children love itand hum it and then we all break into the signature step. I am truly proud to be associated with the Oral-B Smile India Movement 4 and encourage people to take better care of their family’s smile and ultimately their overall oral health. “

     

    As India’s Chief Family Smile Officer, Madhuri believes a family that smiles together, stays together! So celebrate your family’s smile with the jingle through the link appended below –

    https://www.youtube.com/watch?v=QWRsW7RpvZ8

     

     

  • Celebrity Fan engagement App; first official Sunny Leone Mobile Apps released

    Celebrity Fan engagement App; first official Sunny Leone Mobile Apps released

    MUMBAI: Zenga Media Pvt. Ltd which is the exclusive rights holder of Sunny Leone in India, has launched Sunny Leone’s official mobile app, the most searched celebrity for the last 3 years in a row. First of its kind bridging celebrity and fans, this app offers opportunity to  her fans to stay in touch with her through live interactions apart from new videos, images and wallpaper on Sunny Leone. Fans will be able to use this app to stay socially connected with Sunny through Facebook, Twitter and Fun2shoot.

    “It is based on the fact that people are increasingly spending time away from their desktop devices and getting more engaged with handheld devices like smart phones and tablets that Zenga Media decided to look closely at helping celebrities reach out to their fan base via mobile apps.” says Abhishek Joshi, CEO, ZengaTV. “We are very pleased and proud to be working with a talented celebrity like Sunny Leone to mark the start of this mission! Zenga’s comprehensive mobile marketing platform and unique app development solutions, provides a new channel for Sunny Leone to directly engage with fans, while building brand loyalty and increasing her digital audience”.

    Beyond the engagement factor, another good reason for a celebrity to have a mobile app is to provide a more convenient way for fans to keep up-to-date with their favorite celebrity’s activities on the numerous social media platforms.

    On the launch of mobile app, Sunny Leone said “I have received an overwhelming response from my fans in a short span since the app’s launch. This provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I had a great deal of fun working with the Zenga Media in customizing my app and really appreciate this collaboration and giving my fans another way to follow my life and acting career.”

     

    The following features are offered through the app:

    ·         Sunny’s Personal Gallery: Exclusive access to Sunny photos, video and wallpaper, giving fans -an exclusive look into her life.

    ·         Wakeup with Sunny: Users get a choice of videos that can be set as “wake up alarms” or “reminder” videos through the app.

    ·         Fan Zone: Users can access Sunny Official Updates from Facebook &Twitter.

    ·         Contests: Fans will have an opportunity to watch her videos and participate in contests that are planned through the year. Closest of all fans get to participate in premium events. Points earned get them “Closer to Sunny”: a section in app that will allow users to check points gained and how close they are to their favorite celebrity.
     

    Mr. Shabir Momin, MD & CTO, ZengaTV said “These days, we can expect a celebrity to have a Facebook account, a Twitter account, a blog and a YouTube channel. But for fans, it can be a hassle visiting so many different sites. A one-stop solution can come in the form of a neat mobile app which collects the various resources and combines them into one tidy little package for easy and convenient access. Sunny Leone app has some special features and engagement mechanisms and I am sure the fans will love it.”

    The application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users. 

  • AajTak launches “AANDOLAN”

    AajTak launches “AANDOLAN”

    MUMBAI: The show ‘Andolan’, chronologically highlights & talks about the major movements & revolutions that proved to be a milestone in the Indian political scenario and changed the course of it.

     

    “Aandolan” kick starts from January 18, 2014 and would be aired in the prime time slot of 8-9 PM. The weekly show will be anchor based & will be narrated by the bollywood Actor Mr. Om Puri. The show will have a unique set-up and will carry footage of historical relevance to add originality to it while making it more interesting and closer to reality.

     

    The show will feature all the key movements in Indian politics like The JP Movement started by LoknayakJaiprakash Narayan in 1970 which gave a totally different direction to Indian politics, The Mandal Movement of 1990 (Aarakshan) around the reservation divide and the Kamandal Movement (Ram Mandir) concerning the communal tension in Ayodhya on the construction of the Ram Mandir.

     

    Aandolan, will not only cover the movements from the past but will also focus on the significant developments of the recent times such as the Lokpal Movement started by Anna Hazare in 2011 followed by the AamAadmi Movement, wherein Hon’ble Chief Minister ArvindKejriwal fought on a plank of a corruption free Delhi. One of the most significant movements, NirbhayaAndolan for which the whole country came together in huge numbers will also be aired.

     

    The show will not only reveal the interesting facts & stories surrounding the movements but will also tell the unheard tales & will bring to fore, the heroes of these revolutions & their impact on  the country.

  • Star Movies Action presents a Bigger Dose of Action in 2014

    Star Movies Action presents a Bigger Dose of Action in 2014

    MUMBAI: Star Movies Action, India’s biggest action movie channel is dedicated to bringing the best of Action movie line-up from Hollywood. The channel was launched in June 2013 keeping in mind the action movie buffs, making it the first action movie channel in the English movie category in India. The channel has overtaken long-existing channels in the genre beating them by substantial figures. New movie premieres and the biggest action hits of 2013 are slated to air in 2014 on Star Movies Action.

    Kick-starting the New Year on a high note, the channel has announced the television premiere of Iron Man 3 – the highest grossing movie of 2013 that will be aired for the first time on Indian Television on 26th January 2014 at 1PM & 8PM. Other upcoming premieres in the first quarter include The Wolverine,The Man with the Iron Fists and R.I.P.D. The channel has scheduled an action blockbuster  premiere every month in 2014 ensuring that its viewers view the best content on the channel.

    Action has emerged as a very successful genre along with drama and comedy in India. The action genre acts as a stimulator with the audience driven towards heroes triumphing over their adversaries and justice being served.  The popularity of this genre stems from car chases, explosions, fight sequences and death defying stunts that keep the viewers on the edge of their seats. Driven by this, Star Movies Action shows the best of action movies to its viewers in this thrilling segment.

    Speaking on the occasion, Kevin Vaz, General Manager – English channels, Star India said, “Indian audiences have continually expressed a preference for action movies. Star Movies Action was conceptualized and launched with this as a driving factor. We have scheduled some of the biggest action premieres of 2013and which is just a preview to the 2014 line-up.”

    Star Movies Action has a programming schedule that ensures viewers watch two incredible back to back action movies at 8pm as well as at 10 pm each night, an initiative that has made Star Movies Action a pioneer in the movie channel space. The channel has several other great movie programming coming up for their Indian fans, including blockbuster hits such as The A-Team, Transporter, Aliens Vs Predator, Terminator 3 Death Race, Ghost Rider, True Lies and the Karate Kid 1 along with the complete series of Resident Evil, Taken, Helloby, Rambo and The Hulk franchise.

     

  • New shows, movies and exciting contests all month long on Cartoon Network & POGO

    New shows, movies and exciting contests all month long on Cartoon Network & POGO

    MUMBAI: Turner International India is pulling out all the stops to continue its reign in 2014 in the kids’ genre with new content, magnanimous contests and ultimate entertainment on POGO and Cartoon Network! Kids are in for an unbridled dose of humour, adventure and excitement with new and popular characters!

     

    CARTOON NETWORK

     

    Defeat bad guys and win loads of prizes this Republic Day by tuning-in to special Roll No. 21 and Oggy and the Cockroaches episodes all day long! That’s not all! Every half an hour kids will get a chance to win exciting prizes on the Republic Day weekend. All they have to do is tune in to Cartoon Network from 12pm onwards on January 25 & 26, 2014 to win the treasured prizes.

    Be ready to enjoy Fridays like never before with Oggy’s Fun Friday. Get a chance to win a fun day out with your friends at the movies, shop till you drop, eat out with your friends and many more prizes including exclusive Cartoon Network merchandise. All kids have to do is tune-in to Cartoon Network every Friday throughout the month from 1pm onwards and answer the simple game based questions!

    Bringing kids more of their favourite shows, new episodes of Roll No. 21 continue to air at 1pm, Oggy and the Cockroaches wreck mayhem at 5pm and Cartoon Network Popcorn entertains with the best movies on weekends at 12pm. For more fun, keep tooning in to Cartoon Network and www.cartoonnetworkindia.com.

    POGO
     
    POGO has a new superhero this year who is cute, funny, naughty and haughty. Catch the adventures of Obochama Kun, a brand new series every Monday to Friday at 12pm on POGO.

    It’s double celebrations on POGO on January 26, 2014. In addition to celebrating Republic Day, POGO is also premiering a new movie called Chhota Bheem – Neeli Pahaadi at 12pm! Kids can also win exciting merchandise by participating in the Republic Day contest from January 20-26 every day from 10am onwards only on POGO.

    Everyone’s favourite laddoo-eating superhero Chhota Bheem has nonstop entertainment in store for his fans. Tune in to the Chhota Bheem Film Festival on POGO from January 15 to 25 every day at 5pm for back-to-back movies.

    Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “Every year we aim to bring shows and characters that captivate and entertain children. This year as well, we have an exciting blend of new and popular shows, movies and franchises coupled with engaging contests and online activations that is sure resonate with kids. We are thrilled to be the genre leader in 2013 and will make every stride to ensure the same in 2014.”   

    So buckle your seatbelt because it is going to be an exhilarating ride replete with new shows and movies, exciting contest with over the top prizes and more of your favourite cartoons!

     

  • JB Perrette to step into Hollinger’s shoes at Discovery Networks International

    JB Perrette to step into Hollinger’s shoes at Discovery Networks International

    Mumbai: Discovery Communications today announced that JB Perrette will become the next President of Discovery Networks International. Perrette takes over for 23-year Discovery veteran Mark Hollinger, who announced his resignation in September.

     

    “JB is one of the smartest and most versatile executives I have worked with in the media business.  Since his time at NBC as a leader in business development, distribution and digital to all the success and value he has built at Discovery, JB has it all — strong strategic vision, operational expertise and exceptional team-building skills.  This is a demanding role like no other, which I believe requires a corporate executive with a broad background to oversee all aspects of the business across 220 countries.  Having spent half his career internationally, and with a unique mix of distribution, digital, strategy and business development experience, JB is the perfect fit to lead Discovery’s international operations,” said David Zaslav, President and CEO of Discovery Communications. 

     

    Perrette will oversee the company’s international business with current regional and functional leaders Dee Forbes, President and Managing Director, Discovery Networks Western Europe; Kasia Kieli, President and Managing Director, Discovery Networks Central & Eastern Europe, Middle East and Africa; Henrik Ravn, President and CEO, SBS Discovery Media Nordics; Henry Martinez, President and Managing Director, Discovery Networks Latin America/U.S. Hispanic; Arjan Hoekstra, President and Managing Director, Discovery Networks Asia-Pacific; Doug Baker, EVP and Chief Financial Officer, Discovery Networks International; Luis Silberwasser, EVP and Chief Content Officer, Discovery Networks International; Tom Keaveny, President, International Affiliate Sales; and John Honeycutt, EVP and Chief Operating Officer, Discovery Networks International, reporting to him.

     

    “Discovery’s regional leaders are simply the best global operating team in all of media,” said Perrette. “Through strong organic growth as well as selective strategic acquisitions and partnerships, Mark and the team have built Discovery Networks International’s unrivaled footprint with powerful brands that are valued by viewers, advertisers and distribution partners around the world. I look forward to working closely with the world-class DNI team and fantastic collaborators as we capitalize on that momentum and chart the next phase of growth for Discovery.”

     

    Discovery’s international business has been growing rapidly for the past several years. In 2013, Discovery completed the acquisition and integration of SBS Nordics; acquired a 20 percent stake in Eurosport, the largest pan-European sports platform; launched TLC in the UK; and grew international ratings by 25 percent – all solidifying the company’s position as the No 1 pay-TV programmer in the world. Today, profits from the DNI business have grown to a level that matches Discovery’s overall profits just seven years ago.

     

    Since joining Discovery in October 2011, Perrette has built best-in-class digital and technology organizations helping to establish Discovery’s industry-leading presence in the digital media field. With Perrette at the helm, Discovery has become a leading provider of high-quality nonfiction media across all screens. Perrette and his team led the successful acquisitions of Revision3 and DeFranco Creative, strategic investments in Lumosity and Learnist, the launches of digital/online networks Animalist and TestTube, and the implementation of innovative live online experiences such as SKYWIRE LIVE and Animal Planet L!VE. Sean Atkins will serve as the acting head of Discovery’s Digital business as the company performs an internal and external search for its next Chief Digital Officer. In addition, the IT/EOS teams, led by Kevin Loftis and Larry Laque, will now report to Andrew Warren, Chief Financial Officer of Discovery Communications.

     

    Prior to joining Discovery, Perrette spent 11 years with NBCUniversal, where he most recently served as President, Digital and Affiliate Distribution, and Content Distribution Strategy, leading North American distribution of television and film content across platforms. He also helped launch new digital channels Sleuth (now Cloo), Chiller and Universal HD and played a leadership role in developing the industry-leading digital venture, Hulu. Perrette’s previous roles at NBC Universal included CFO of NBC Universal Cable, CFO of Bravo Media, and VP of NBC Business Development. Before joining NBC in 2000, Perrette was a member of General Electric’s top leadership development program based in London, and at CS First Boston in London and Toky