ITV

Category: Press Release

  • MIB advisory to news channels over sign language interpretation of R-day parade

    MIB advisory to news channels over sign language interpretation of R-day parade

    M UMBAI: The Ministry of Information & Broadcasting has issued an advisory to all news TV Channels stating that all channels interested in telecasting the live coverage of the Republic Day Parade-2014, with commentary should carry the signals of DD which provide sign language interpretation of the parade. In this context, it had already been decided that three channels of Doordarshan viz. DD- News, DD- Bharati and DD- Urdu would provide the sign language interpretation of the Republic Day Parade commentary in order to ensure access to people with hearing impairment. Prasar Bharati had been earlier directed for making such provisions for having an inset box on the TV screens during the telecast of the Republic Day Ceremony, through which the Sign Language Anchor/Expert could interpret the proceedings of the Republic Day parade. 

    It has been the practice by DD to allow private satellite TV channels to carry the feed of the Republic Day parade and commentary free of cost. As per the practice, this year also DD would be sharing its feed of the Republic Day Parade with those satellite TV channels which wish to telecast the same. 

    The advisory also states that while media has been in the forefront of taking up important issues of national interest, this initiative by the media to facilitate access to the Republic Day parade and commentary to people with disabilities was a step in the right direction. 

    The decision has been taken in the interest of all those who are differently-abled, hearing impaired citizens. Recently the Minister for Information & Broadcasting, Shri Manish Tewari received a representation from the National Association of Deaf requesting for providing sign language interpreter in an inset box on TV screens during the live coverage of the Republic Day Parade. The Minister assured that prompt action would be taken regarding their request. The same has been done. This initiative has been taken for the first time by the Ministry and in the shortest possible duration.

  • Impact Communications madehat-trick at RMAI Flame Awards

    Impact Communications madehat-trick at RMAI Flame Awards

    MUMBAI: At the fifth Edition of The Rural Marketing Association of India Flame Awards 2013,the association acknowledged the finest campaigns in Rural marketing, branding, innovation and CSR  Campaigns in rural India in the past year.

    The RMAI Flame Awards recognizes the work of corporates & agencies successful in rural marketing every year. This year, the event was attended by 300 participants from Corporate, Media, Consultancy and Agencies. 209 entries were received and 63 won awards across 25 categories. India’s most reputed and eminent personalitiesconstituted the awards jury. These included S Sivakumar – Chief Executive (ABD) ITC Ltd, GeetuVerma, Executive Director, Unilever, Harish Bijoor, Brand – Strategy Specialist & CEO, Harish Bijoor Consults Inc. and George Angelo, Executive Director (Sales), Dabur India Ltd,Sidharth Singh Executive VP GSK &N Subramanian EVP TAFE. With over 200entries to compete with, Impact Communications won 13 awards across categories including 5 Gold, 3 Silver and 5 Bronze awards.

    This year RMAI celebrated10 years of this platform andacknowledged the best works of the past decade, under special categories of “Long Term campaign of the decade”, “Social Development campaign of the decade” and “Brand association with a traditional congregation platform, of the decade”,Impact Communications found its place in all three categories. Bagging Gold and Bronze with “PehelaEkGhanta” a campaign for pregnant women and neo natal care in the categories of “Long Term campaign of the decade” and “Social Development campaign of the decade” respectively for PATH India. Impact also grabbed Silver for “Brand association with a traditional congregation platform, of the decade” with “LuiDahhan-Sonepur Mela” a proprietary event for Reckitt Benkiser.

    Impact Communications won Gold & Silver in the following categories across domains of consumer/ B2B/ CHANNEL MARKETING/ OOH:

    •    On-ground promotion of the year for Brand Awareness: “Ceat – Monsoon Smart Campaign”.  Was activating the Target group by triggering the urgency during monsoons & addressing the procrastinating nature of the customers. The intelligent messages delivery & intercepting them at different relevant touch points & connecting them to convergence point through technology made it comprehensive awareness campaign tailored to deliver for the brand.

    •    Small Budget campaign of year “Chick Thickness Queen” won gold on its cost competitive approach to drive the core proposition of thick hair promise with thickness meter a tool made of art paper measuring thickness of hair. Creating a moment of truth & recognition for Target group in the school.

    •    Channel Marketing / Retailer Incentive of the year: “Meri Guarantee, Mazbuti Guarantee”-JK Lakshmi Cements. A brand endeavor of presenting the dealerships with personalized customized branding of outlets and message of recognising them as local ambassadors was an out of box integration of main line communication targeting the dealers for motivational purpose.

    •    OOH Campaign of the year: “Horlicks -Maha Kumbh”. In sync with brand positioning “BadhayeDoodh Ki Shakti” a spiritual message “ Kumbh Snaan Bhakti Ka, Ek cup Horlicks Shakti Ka” was integrated and casted on clutter breaking above the eye stand out mediums, eateries and ride brandings was recognized as intelligent messaging in  the largest congregative platform like Kumbh Mela.

    •    Direct Marketing campaign of the year: “Ceat-Bike Tagging”. Reducing thepath to purchase through innovative use of technology, Target group were identified by tagging bikes at parking lots. These tags linked the customers back to the dealers reducingdependence on intermediaries.

    Commenting on the win, Sanjay Kaul CEO Impact communications said,“We are really pleased that our work has been recognized across categories.RMAI awards definitely energize our teams to plan & implement differentiated & path breaking marketing initiatives for our clients. ”.

     

  • Food ka Mood returns

    Food ka Mood returns

    MUMBAI: Food ka Mood is back with whole lot new exciting and delicious recipes with Season II on Zee Khana Khazana, India’s first 24hr food channel.  This Instructional Cooking Food Show will be hosted by our much loved chef Gautam Mehrishi.  This show promises to become your everyday companion, enriching your culinary vocabulary and empowering you to try your hand at cooking dishes you never thought you could. Chef Gautam’s calm confidence encourages budding chefs to experiment, and gives experienced cooks new insights into everyday with ease. With his guidance you will be able to charm your family with their favorite food and treat your friends to delicious meals full of love. In each episode you will learn how to make a new starter, main course and dessert. The show also features festive food and seasonal specials. 

  • Romedy NOW doubles the dose of Love and Laughter with the launch of premium TV series

    Romedy NOW doubles the dose of Love and Laughter with the launch of premium TV series

    MUMBAI: Romedy NOW, India’s exclusive English Entertainment Channel is now expanding its programming content with the best of English TV series to be aired in India starting 26th Jan. The channel will premiere ‘Witches of East End’, the current hottest TV show in the US for the first time in India. Adding to the excitement and most awaited entertainment, Romedy NOW also gives its viewers a visual treat with ‘Kitchen Confidential’ starring the ever enticing Bradley Cooper and themuch lovedCalistaFlockhart in ‘Ally McBeal’.

    Commenting on the launch of the additional programming, Ajay Trigunayat – CEO English Entertainment Channels, Times Television Network said, “Romedy NOW is all set to take its programming to the next level with the launch of the much awaited TV series. These series will offer the viewers a bouquet of refreshing new content to catch up on their daily dose of Love and Laughter.”

    Americas hottest supernatural love series – ‘Witches of East End’ will premiere on Sunday, 26th January 2014 at 8.00 PM on Romedy NOW. Starring Julia Ormond in the lead role, the show centres around the adventures of a family of witches. The two daughters Freya, a wild-child bartender played by Jenna Dewan-Tatum and Ingrid, a shy librarian played by Rachel Boston are both unaware of their magical birth right, but a series of events forces their mother to admit that they are, in fact, powerful and immortal witches.

    From the makers of ‘Sex and the City’ comes another exciting comedy ‘Kitchen Confidential’ starring ‘Bradley Cooper’. This all new highlight is based on ‘Anthony Bourdain’s New York Times bestselling book, ‘Kitchen Confidential: Adventures in the Culinary Underbelly.’ Those with an appetite for wit and humour are sure to have their fill with this lip smacking and delicious series. Get ready as Hollywood heartthrob Bradley Cooper takes you through the delectable story of a talented chef who’s determined to climb back to the top of the food game.

    The zingy and evergreen American legal comedy-drama ‘AllyMcBeal’ follows trials and tribulations in the life of the main protagonist – Ally played by Calista Flockhart. Ally is a single young lawyer looking for love and fulfillment in life but while working for a Boston Law firm with her ex-lover, her overactive imagination overtakes her thoughts and fantasies as she works each case. The show is powered by Panasonic Smart Phones.

     

    The series will be promoted by a high decibel marketing campaign led by extensive promotion across the Times Television Network and is supported by heavy engagement driving conversations on the digital space. Using the core element of each show, Romedy NOW will engage viewers in a series of innovative contests and quizzes on their twitter and facebook pages.

    Additionally, an extensive print campaign is planned across select Times publications along with a massive Outdoor campaign across select cities.
    Romedy NOW is available in dual feeds in State-Of-The-Art High Definition (HD) and 5.1 Digital Surround Sound as ROMEDY NOW+ and in Standard Definition as ROMEDY NOW, across all platforms – Cable, DTH, IPTV and emerging technologies.

    To subscribe to ROMEDY NOW, just call 18001231101 (it’s toll-free) or SMS ROMEDY to 58888 or write to hello@Romedynow.com
    Have a daily affair full of love & laughter with some much needed eye candy every night only on Romedy NOW

     

  • Discovery channel enters one of the finest institutions of the world -national defence academy

    Discovery channel enters one of the finest institutions of the world -national defence academy

    MUMBAI: One of the most reputed training academies globally, the National Defence Academy, popularly known as the NDA, holds the distinction of being the first tri-services academy in the world. The cadets of all three defence services – army, air force and navy are trained together before proceeding further to their individual training academies. For the first time ever, Discovery Channel’s REVEALED: NATIONAL DEFENCE ACADEMY takes viewers on an exploratory journey through one of the country’s finest institutions, the National Defence Academy.

    Watch the special REVEALED: NATIONAL DEFENCE ACADEMY on Sunday, January 26 at 9 PM, only on Discovery Channel.

    Discovery Channel takes viewers inside this fascinating and enigmatic institution, to understand what makes the NDA so exceptional. Steeped in tradition and lore, the one-hour long film delves into the academy’s focus of instilling the qualities of a soldier into a young cadet who in the future will go onto serving his nation with courage and pride and covers the three-year journey of cadets as they make their way through the course.

    Rahul Johri, senior vice president and general manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “We are delighted to present REVEALED: NATIONAL DEFENCE ACADEMY which goes behind the scene to understand what makes it such a unique institution. The film charts out the history of the institution as the cradle of military leadership and the qualities the academy instills into a young cadet who in future goes onto serving the nation with courage and pride. It’s another first from Discovery Channel.”

    Though the idea for a Joint Services Military Academy had taken root at the conclusion of the Second World War and a Joint Services Wing was first established in Dehradun in 1949, the National Defence Academy was established in 1955.  Besides a brief history of the NDA and the fact that the Academy, located in Khadakwasla, near Pune, is spread over 8000 acres with the Sinhgad Fort in its backdrop.

    This unique institution today is the pride of not only this country but also for the various other countries which send their cadets there for training.After graduating from NDA, the cadets either join the Indian Military Academy, the Air Force Academy or the Indian Naval Academy. These young men become Guardians, Protectors and Defenders of the Republic of India.

     

  • Viacom Launches Viacom Velocity

    Viacom Launches Viacom Velocity

    MUMBAI: Viacom Inc. (NASDAQ: VIAB, VIA) today launched Viacom Velocity, a new full-service group offering insights-driven integrated marketing and creative content solutions from Viacom Media Networks Music and Entertainment.  Viacom Velocity merges the company’s existing Music and Entertainment Integrated Marketing teams, under Dario Spina, with a new creative team headed by Niels Schuurmans, former Executive Vice President, Consumer Marketing and Executive Creative Director at Spike TV, who joins as Executive Vice President, Viacom Velocity Creative Content Solutions.  Both Spina and Schuurmans report to Jeff Lucas, Head of Sales for Music and Entertainment. 

     

    “Now more than ever, creative collaboration and custom content are at the center of our client partnerships, and we continue to grow our capabilities to meet marketers’ evolving needs,” said Lucas.  “Viacom Velocity is built to utilize our unique relationship with our passionate fans and drive value for marketers through consumer insights, strategic collaboration and creative excellence.”

     

    Within Viacom Velocity, Integrated Marketing will continue to work with clients to build strategic campaigns under the leadership of Dario Spina, Executive Vice President of Viacom Velocity Integrated Marketing.  This includes the planning and execution of campaigns across Viacom’s networks and their online and mobile extensions, as well as throughout social media.  Viacom Media Networks Music and Entertainment were recently voted the number one and two integrated marketing teams, respectively, in an industry survey conducted by the Myers Media Business Report. 

     

    Under Schuurmans’ leadership, Viacom Velocity Creative Content Solutions will produce original content for clients in partnership with MTV, VH1, CMT, Logo, Comedy Central, Spike TV and TV Land.   This includes the development of custom creative on linear television, digital platforms and cross-network campaigns.  Viacom Velocity Creative Solutions capabilities will include video and digital production, strategy, design, copywriting and more. 

     

    Upon launch, Viacom Velocity introduced the Viacom Echo Social Media Network, a new service offering for clients.  Through Viacom Echo, the company will develop creative campaigns for clients on the company’s platforms and engineers their extension across social media and measurable earned media. 

     

    “Viacom Echo is a one-of-a-kind service that mirrors the way our content travels beyond our screens, across social media and throughout the pop culture.   We want to take our clients and their brands with us on that journey,” said Lucas.

  • Maxus elevates Sanchayeeta Verma to Managing Partner

    Maxus elevates Sanchayeeta Verma to Managing Partner

    MUMBAI: Maxus, the country’s leading media investments firm today announced the promotion of Sanchayeeta Verma as Managing Partner, Maxus South India& South Asia. She joined Maxus in 2009 as head of the Bangalore office. Over the years she has successfully managed the Bangalore operations and established the Kerala set-up. She helped the team bring in some key clients such as Wipro, Tata Tea, RedBus.com, Google, Myntra.com, Manapuram, Kerala Tourism (for digital) into the Maxus fold. Sanchayeeta has been key architect in driving the entertainment & sports programming, digital and activation agenda for all Maxus clients in the Southern region. Under her stewardship, Maxus won the agency of the year title in Ad Club Bangalore awards for 4 years in a row.

    Speaking on her appointment, Kartik Sharma, Managing Director, Maxus South Asia said, “Sanchayeeta is one of our star Maxusites.  A team player to the core, her sharp strategic thinking and keen sense of innovation keeps her and her team at the cutting edge of media investments and planning. We wish her all the best for her future endeavors at Maxus.”

    Upon her appointment Sanchayeeta Verma, Managing Partner, Maxus said, “The effort till now has been to put together a formidable setup, be it in terms of the clients we handle, the work we do and most importantly the rich and diverse talent pool. Going forward the biggest thrust will be on making our clients future ready. The future of media is about choreographing convergence between traditional, digital and experiential media, content & data being the epicenter of it all. To survive today’s complex, always under stress market conditions, brands need to master how to navigate the same. Maxus is best poised to lean into change towards this exciting new future and I look forward to it!”

    Sancheyeeta has been with the GroupM system for over 10 years, earlier with Mindshare.

     

  • AMC/Sundance Channel Global Announces Exclusive Acquisitions from 2014 Sundance Film Festival

    AMC/Sundance Channel Global Announces Exclusive Acquisitions from 2014 Sundance Film Festival

    MUMBAI: AMC/Sundance Channel Global, the international division of AMC Networks (NASDAQ: AMCX), has announced numerous acquisitions from the 2014 Sundance Film Festival to premiere exclusively on Sundance Channel internationally shortly after the festival this spring. Bruce Tuchman, President of AMC/Sundance Channel Global, made the announcement from Park City, Utah where Sundance Channel is celebrating its biggest year of growth across its international television networks and video-on-demand (VOD) services.
     

    The company has acquired an exciting line-up of six independent films from the 2014 Sundance Film Festival. The Disobedient, Liar’s Dice, Memphis and This May Be the Last Time have been acquired for all international territories where Sundance Channel is seen. Drunktown’s Finest has been acquired for Asia (excluding Malaysia), Benelux, Eastern Europe, France, Iberia and Latin America. To Kill a Man has been acquired for Asia, Eastern Europe, the Middle East and North Africa.
     

    Tuchman commented, “We’re excited to acquire a terrific selection of movies fresh from the 2014 Sundance Film Festival to debut exclusively on Sundance Channel this spring. The channel shares the same mission as the festival to support the growth of independent film. It also provides a global platform to showcase the compelling work of emerging filmmakers. We’re looking forward to providing an even greater choice of high quality independent films along with first run original drama on Sundance Channel in the months ahead.”
     

    Sundance Channel has experienced tremendous growth internationally in the past year. The network launched for the first time in Latin America and is now seen in seven countries throughout the region on numerous pay-TV platforms. The channel also just launched for the first time in the Middle East and North Africa in 24 countries. In addition, there have been recent agreements to increase distribution of its linear and VOD services throughout Asia and Europe, including Korea, Taiwan, the Philippines, France, Belgium, Poland and Hungary.
     

    Below is additional information about each title acquired at the 2014 Sundance Film Festival to premiere on Sundance Channel.
     

    The Disobedient / Serbia (Director and screenwriter: Mina Djukic) — Leni anxiously waits for her childhood friend Lazar, who is coming back to their hometown after years of studying abroad. After they reunite, they embark on a random bicycle trip around their childhood haunts, which will either exhaust or reinvent their relationship. Cast: Hana Selimovic, Mladen Sovilj, Minja Subota, Danijel Sike, Ivan Djordjevic; Distributor: Visit Films

    Drunktown’s Finest / USA (Director and screenwriter: Sydney Freeland) — Three young Native Americans—a rebellious father-to-be, a devout Christian woman, and a promiscuous transsexual—come of age on an Indian reservation. Cast: Jeremiah Bitsui, Carmen Moore, Morningstar Angeline, Kiowa Gordon, Shauna Baker, Elizabeth Francis; Distributor: The Film Sales Co.

    Liar’s Dice / India (Director and screenwriter: Geetu Mohandas) — Kamala, a young woman from the village of Chitkul, leaves her native land with her daughter to search for her missing husband. Along the journey, they encounter Nawazudin, a free-spirited army deserter with his own selfish motives who helps them reach their destination. Cast: Nawazuddin Siddiqui, Geetanjali Thapa, Manya Gupta; Distributor: 3 Monkeys

    Memphis / USA (Director and screenwriter: Tim Sutton) — A strange singer drifts through the mythic city of Memphis, surrounded by beautiful women, legendary musicians, a stone-cold hustler, a righteous preacher, and a wolf pack of kids. Under a canopy of ancient oak trees and burning spirituality, his doomed journey breaks from conformity and reaches out for glory. Cast: Willis Earl Beal, Lopaka Thomas, Constance Brantley, Devonte Hull, John Gary Williams, Larry Dodson; Distributor: Visit Films

    This May Be the Last Time / USA (Director: Sterlin Harjo) — Filmmaker Sterlin Harjo’s Grandfather disappeared mysteriously in 1962. The community searching for him sang Native American songs of encouragement that were passed down for generations. Harjo explores the origins of these songs as well as the violent history of his people in this moving documentary. Distributor: This Land Films

    To Kill a Man / Chile, France (Director and screenwriter: Alejandro Fernandez Almendras) — When Jorge, a hardworking family man who’s barely making ends meet, gets mugged by Kalule, a neighborhood delinquent, Jorge’s son decides to confront the attacker, only to get himself shot. Even though Jorge’s son nearly dies, Kalule’s sentence is minimal, heightening the friction. Cast: Daniel Candia, Daniel Antivilo, Alejandra Ya?ez, Ariel Mateluna; Distributor: Film Factory

    These deals were negotiated by Gail Gendler, Senior Director of Acquisitions, AMC/Sundance Channel Global.

    Sundance Channel offers audiences a diverse and engaging selection of first run original drama and other iconic programming, award winning and locally appealing independent films and documentaries. It is available to pay-TV operators as a standard and high definition linear television channel, VOD service and via mobile and online authenticated streaming.  Additionally, select VOD program offerings are available during theatrical windows so audiences can watch films that are still in theatres from the comfort of their own homes.  
     

    In addition to Sundance Channel, AMC/Sundance Channel Global offers WE tv in Asia, a women’s lifestyle focused network featuring top industry figures in food, weddings and fashion with acclaimed series by Bobby Flay, Rachael Ray and Joe Zee, inspiring viewers with their expertise and innovation.

  • Manthan Partners with Magnaquest Product SURE!

    Manthan Partners with Magnaquest Product SURE!

    MUMBAI: ManthanBroadband Services Pvt. Ltd, one of the leading MSOs in India, has signed up a 10-year deal with SURE!, a Magnaquest product, to provide comprehensive cloud-based Subscription Lifecycle Management that include Billing, CRM, and end-to-end Managed Services, the two companies announced today.

    In one of the first-of-its kind deal in the MSO space, Magnaquest will host the entire infrastructure of the application, and manage it for Manthan as part of their Managed Services Contract. This Software-as-a-service (SaaS) business model is backed by globally-proven Magnaquest Operations support.

    SURE!, Magnaquest’s award-winning and globally proven combination of BSS, OSS and Managed Services will align perfectly with Manthan’s installation goal of over 3.6 million STBs by 2014 across the states of Bengal, Orissa, Assam, Jharkhand and Meghalaya. SURE! will also complement the focus of Manthanin transforming the entire network to address next generation digitization requirements and provide best customer experience.

    Speaking about the global search for the right Subscriber Management, Billing and Managed Services partner, Mr.Gurmeet Singh, Director, Manthan Broadband Services, said, “We were looking for a provider of international quality, a solution that is robust for geometric expansion and growth, and at the same time, flexible to support us in various business approaches, fast innovation and dynamic market models. We were looking for a partner with a technology that would not fail, but also bring in domain-edge, strategic approach and business insights support to mutually-nurture in taking the right strides over a long period of time.”

    “The reasons for selecting SURE!, from Magnaquest, are many including their undisputed global leadership in Media & Entertainment domain for SMS, international-class solutions, a rapidly scalable technology, and even more significantly – the ability and willingness to completely take up the responsibility of planning, creating, deploying and managing our entire technology infrastructure, while meeting our future requirements as we grow in the new era of digitized Indian Pay TV market” he said.

    “Having evaluated various global players in the space and considered the value-edge in the offerings of all Subscription Lifecycle Management companies, we had no doubts in going ahead with SURE! because of its client-centric DNA, ability to think for our end-subscribers, speed and flexibility, optimized costs, its ‘Pay-as-you-grow’ model and, the brand promise,” Mr. Singh said. “We are sure SURE! will help us in our overall mission to become one of India’s most-loved provider of home and mobile entertainment connectivity.”

    “We are very excited to be chosen by Manthan, one of the fastest growing regional MSOs in the country, after a global search for a strategic technology and consulting partner. We are looking forward to a great relationship and supporting Manthan’s leadership in attaining their ambitious goals with our proactive and comprehensive value offerings. We have a promise to improve ARPU and enable loyalty from subscribers, growth readiness and total operations management. It is a partnership that can change the game for end-users, making their experience of entertainment connectivity truly world-class and best-in-class.,” said Rajiv Debbad, Director – Business Development, SURE!

    “We have delivered our subscriber management and billing solutionon SaaS platform to Manthanin flat 3 week’s time. We are amongst a handful of players in the world poised and ready to harness the Subscription Revolution underway. SURE! is more than a product, platform or suite of industry-focused niche solutions-set. It is a brand, a faith, a promise to optimize technology for the success of your business,” Mr. Debbad said.

     

  • ‘India’s hunt for its Trendspotter’ has begun!

    ‘India’s hunt for its Trendspotter’ has begun!

    MUMBAI: India’s first online digital channel, Trendspotters.tv, has announced ‘India’s hunt for its Trendspotter’ – A Contest now live on Facebook & Twitter. Under this contest, you simply have to capture some unique trend setting phenomenon from your city and upload the image or video on the Trendspotters.tv fan page. This Pan India Contest entitles the trendspotter with maximum votes to win a grand prize of Rs. 1 Lakh. The last date to upload the happening trends is February 15, 2014.

     

    Kunal Kishore Sinha, Founder, www.trendspotters.tv said, “‘India’s hunt for its Trendspotter’ Contest is our latest endeavour to creatively engage our viewers and further extend our Trendspotting team. There is something always trending around you and this is the perfect opportunity to update the trend lovers about it. Spotting the most exquisite trend from the world of fashion, entertainment, music and so on could entitle you to a Grand Prize.”

     

    Participants have to simply register themselves, enter the details on the nature of one’s video/image and upload through Facebook or YouTube. Participants can upload more than one entry which will then appear in the Gallery. They can invite friends to vote for their entry and based on the votes received, their ranking will appear on the Leaderboard. They can keep a tab on the entries they have posted on My Profile.

     

    The top ranking participant will not only win a cash Prize of Rs.1 lakh but also get a chance to become the Trendspotter for India’s first online digital channel for a year! Answering a question about an existing video of Trendspotters.tv in the Watch and Win segment can enable participants to win some exciting prizes daily!

     

    Trendspotters.tv is giving eager enthusiasts with a streak for observing the quirky, the stylish, the extraordinary and the offbeat, the perfect platform to showcase their ability to spot a cool trend in their locality. Now everyone can become a Trendspotter!

     

    This campaign has been activated in association with Digital Brand Partner BrandAppz.