Category: Press Release

  • Eros International’s ‘English Vinglish’ to become the biggest B’wood release in South Korea

    Eros International’s ‘English Vinglish’ to become the biggest B’wood release in South Korea

    LONDON: Eros International, a leading global company in the Indian film entertainment industry announced today that it will release the blockbuster film, English Vinglish, in South Korea on February 6, 2014. Following on the heels of the film’s success in Hong Kong and Germany last year, English Vinglish will be released across 150 screens, making it one of the biggest Bollywood releases in South Korea to date.

     

    Speaking on the film’s success, Kumar Ahuja, President, Business Development, Eros International Media Ltd, said, “English Vinglish is a universal story that truly resonates with global audiences, especially as it relates to acceptance and the challenges of learning a new language. With newer markets for the film consistently opening, we believe audiences worldwide will continue to find a connection with this captivating film.The film, directed by Gauri Shinde, has performed exceptionally well in new markets. In Taiwan, the film was released across 6 screens in December, 2013 and amassed over US$ 300,000, making it the second biggest grossing Bollywood film in Taiwan. English Vinglish also continues to hold a firm position in Taiwan’s top 10 charts.

     

    “In several new markets, including Asia, audiences have shown that they love Indian ethos and drama. In response to the growing appetite, we plan to release additional films like Dabaang, Dabaang 2, Ra.One and Go Goa Gone into new markets in the coming year.”

     

    In 2014, Eros will look to further expand its presence in Asia by releasing films such as Cocktail, Student Of The Year and Table no 21 in Taiwan and Chalo Dilli, English Vinglish, Dabaang, Student Of The Year and Agent Vinod in Japan. The Japanese market has already proven to be a strong one for Eros as the Company’s release of Farah Khan’s Om Shanti Om across 14 screens earned over US $ 150,000 at the Japanese box office in 2013.

     

    Eros is also making inroads in Eurasia and Russia with plans to release some of its hit films including, Yeh Jawaani Hai Deewani, Rockstar, Zindagi Na Milegi Dobara, Student of the Year, Vicky Donor and Desi Boyz in these territories during 2014. This activity comes on the heels of the successful Eros film, Cocktail, which was released in March, 2013 across 19 screens in Kazakhstan and Kyrgyzstan and became the first Indian film in these countries to gross over US$ 100,000 at the box office.

     

    Finally, Eros has expanded into African markets with the release of its hugely successful Krrish 3 across 14 screens in Egypt this past December.

  • Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East

    Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East

    MUMBAI: Ogilvy & Mather announced today the promotion of Chris Garbutt to Chief Creative Officer of Ogilvy & Mather East. He is currently Chief Creative Officer for Ogilvy & Mather France and will transition into his new role by mid-year. He will be based in New York and report to North American Chief Creative Officer Steve Simpson.

    Garbutt will be responsible for driving the creative vision and delivery for clients across all of Ogilvy & Mather’s East disciplines, including advertising, customer engagement, public relations, digital, shopper marketing, branded content and entertainment. He will continue to work with many of the agency’s global brands and will also continue to sit on the agency’s Worldwide Creative Council.

    Chris first started his career at Ogilvy & Mather Johannesburg in 1995 then moved to TBWAHuntLascaris. He was European Creative Director at TBWAParis where he worked on Nissan, Sony Playstation and Absolut Vodka for five years. He re-joined Ogilvy & Mather France in 2008 as Executive Creative Director working on global campaigns for Dove, Perrier, Coca-Cola, IBM, Louis Vuitton and more. He is currently ranked in the top ten most awarded Chief Creative Officers in the world.

    Tham Khai Meng, Worldwide Chief Creative Officer stated: “Chris inspires, teaches and raises standards. His rare talent, relentless perseverance to always excel in the creative work and his proven leadership skills make him the ideal candidate for this newly created role. I have every confidence that Chris, working with our talented team in New York, will shine and take our office to the next level.”

    Commenting on his move to New York, Chris said, “One of the most exhilarating things about working at Ogilvy is the power of our global network and the opportunity to transcend regions and disciplines. The ability to continue to work with some of the world’s most respected brands but also create the new model agency of the future was something not to be missed.”

    “This is the age of the adaptable agency. Our work is changing daily, and it requires different talent and disciplines,” said Steve Simpson, North American Chief Creative Officer for Ogilvy & Mather. “This development plays to Ogilvy’s strengths. In this new role, Chris will only help us speed our progress and our own evolution.”

    He has worked with a variety of brands and categories, from radio stations to airlines; Volkswagen to BMW; Nando’s Restaurants to KFC; luxury to fast moving consumer goods. Chris’s significant award wins include numerous international awards from festivals such as Eurobest, Cannes Lions, D&AD, One Show, Clios, New York Festivals and the European Effie Awards.

  • Trinny & Susannah’s makeover mission India is back  with a new season on TLC

    Trinny & Susannah’s makeover mission India is back with a new season on TLC

    MUMBAI: TLC brings a new season of its successful fashion makeover series,TRINNY & SUSANNAH’S MAKEOVER MISSION INDIA. Trinny and Susannah are by far the world’s most prolific makeover gurus and fashion experts and now they are ready for the suits in India and teach them a thing or two about fashion. TRINNY & SUSANNAH’S MAKEOVER MISSION INDIA will premiere on February 10th and will air Monday-Thursday at 10pm on TLC.

    The all new episodes will showcase makeovers of professionals from diverse backgrounds.It willalso bring the men and women out from the confines of their corporate boardroom and help them to imbibe fun and colour in their everyday lives. The world famous fashion duo will hunt for anyone in need of their help and expertise.

    TRINNY & SUSANNAH’S MAKEOVER MISSION INDIAhas been shot in Delhi and Mumbai and each episode will see Trinny and Susannah walk the city streets looking for people of various shapes, sizes, fashion preferences and personal backgrounds.

    Rahul Johri, Senior Vice President and General Manager – South Asia & Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “Based on the tremendous viewers’ response, TLC is delighted to bring the new season of the extremely popular series TRINNY & SUSANNAH’S MAKEOVER MISSION INDIA. The show has a twist this time and it will be fun to watch the two fashionistas spot and transform people’s wardrobe.”

    Trinny and Susannah are assisted with their professional makeover team that includes a hairdresser, make-up artist, seamstresses and a photographer. Together they bring about dramatic transformations.With glamorous new outfits, hairstyles, make-up and armed with new found self-confidence, the transformed men and women then walk the catwalk for their friends and family.  

    World-renowned style experts, Trinny Woodall & Susannah Constantine have changed the way people from across the world feel about themselves and by far are two of the world’s most popular fashion experts and makeover queens. From Scandanavia to the UK and North America – they have encouraged women to embrace their shapes, dress to impress and turn fashion faux-pas to fashion fabulous. And now, they are headed towards India.

     

  • FremantleMedia international expands with creation of FremantleMedia canada

    FremantleMedia international expands with creation of FremantleMedia canada

    MUMBAI: FremantleMedia International (FMI) has officially announced the creation of FremantleMedia Canada, a Toronto based sales office for its distribution operation. The office will be headed by Susan Hummel, who has recently been hired as Senior Vice President of Distribution and Sales and starts her new position early March.

    While FMI has always had a strong presence throughout Canada, the creation of this new sales office in Toronto exemplifies the company’s long term commitment to the market/region.  Having a dedicated team on the ground will enable the company to organically grow its business in the highly competitive market across Canada, in both the English and French languages, maintaining the company’s position as a leading global distributor.

    Reporting directly to New York-based Lisa Honig, Senior Executive Vice President, FMI, Hummel will lead FMI’s first local distribution office in Canada.  She will be responsible for developing and managing strategies to license FremantleMedia content to the various distribution platforms, including traditional broadcasters, pay TV, new media, digital, etc. She will also create local marketing initiatives that will support the sale of key content within the territory.  

    “It’s a very exciting time at FMI with the company’s larger commitment to the Canadian TV market. While this last year has been one of transition, the result has been an increased focus on investing in both in-house and third party content and development, as well as a re-energized commitment to building our scripted portfolio,” said Lisa Honig, Senior Executive Vice President, FMI.  “Canada has always been one of our largest territories for international distribution and having a local team led by Susan is going to help us to build upon on our already solid foundation and growing portfolio of content.”

    “I’m proud to be at the forefront of the creation of a larger FMI presence throughout Canada,” said Hummel. “It’s great to be part of the newest FMI office, right from the ground-breaking.  I look forward to expanding FMI’s existing relationships across all platforms throughout Canada.”

    Hummel comes to FMI from MGM where she most recently served as Senior Vice President of U.S. Basic Cable and Canada Television Distribution based in Toronto.  During her time at MGM, Hummel also held positions as the Senior Vice President of North American Television Distribution, as well as the Vice President of Television Distribution for Canada.  In addition to her time at MGM, Hummel brings with her experience from the U.S. programming and acquisitions side of the business, having worked at Comedy Central, Nickelodeon and FX.

  • Amazon.in launches India’s largest selection for Video Games, Music and Luggage

    Amazon.in launches India’s largest selection for Video Games, Music and Luggage

    MUMBAI: Amazon.in today announced the launch of three new stores: Video Games, Music and Luggage & Bagson its marketplace, www.amazon.in. With the launch of these three new stores, Amazon.in now has  a wide selection across 18 product categories comprising of  over  900,000 products, more than 10 million books and over two million eBooks.  All three stores today offer India’slargest selection with thousands of products eligible for Amazon’s guaranteed next-day delivery service in several cities.

    “We are very pleased to offer our customers the largest selection of productsin the country in all of the three categories that we launched today. This is a reiteration of our commitment to relentlessly focus on building a place that customers in India can trust to find and discover virtually anything they want to buy online ,” said Amit Agarwal, VP and Country Manager for Amazon India.

    “We are also very excited to have been the partner of choice for both Sony DADCand Wildcraft and offer our customers a unique opportunity to be the first to own or gift the popular International catalogues of Warner Music and Wildcraft’s Back-To-School collection,” he added.

    Video Games store- the largest gaming products store in India on Amazon.in

    Amazon.in has launched its dedicatedVideo Games store with the largest selection in India consisting of more than 2600gaming products across gaming consoles& accessories and 2000+ games. Some of the bestselling titles available on the store are Grand Theft Auto 5, FIFA 14, and the latest gaming console – PlayStation 4.Consumers can purchase products from leading console brands such as Sony, Microsoft and Nintendo, as well as Gaming Studios such as Electronic Arts, Rockstar, Ubisoft and more on Amazon.in.

    Music store on Amazon.in –the largest store in India for physical music products

    Amazon.in’s new onlineMusic storehas the largest collection of physical music products across both online and offline stores in India, offering more than 400,000 albums from all leading national and international labels.

    Coinciding with the launch of the music store, Sony DADC, the physical licensee to legendary record label, Warner Music Group, has made available Warner Music Group’s international music catalogue on Amazon.inThe Warner Music repertoire is being re-launched in India after a hiatus of 8 monthsby Sony DADC and will be exclusively available on Amazon.in till 11thFebruary 2014. Consumers in India can now buy the most iconic albums and special box-sets of legends such as Pink Floyd, Led Zeppelin, The Doors & Pandit Ravi Shankar. Buyers would also have ready access to CDs from the most popular International bands in India including Iron Maiden, Linkin Park, Michael Learns to Rock & Coldplay; to current sensations such as Bruno Mars, David Guetta, Deadmou5 & Skrillex.

    Amazon.in’s intuitive search & browse experiencewill help customers easily discover titles from among  Original Sound Tracks (OSTs), Concert and song videos, Karaokes and Compilations. Consumers can also search via Genre (Film music, Classical, Devotional, Instrumental, Pop, Rock) and formats (Audio CD, MP3, Vinyl), to find their favoritealbums and make purchases.

    Luggage & Bags storeon Amazon.in

    Indian customers can now shop for luggage &bags in over 3500 styles spanning more than 50 brands, both Indian and international on Amazon.in’s new Luggage & Bags store. The store carries something for all ages, across price ranges and storage and travel needs. Travel enthusiasts can find products such as backpacks, messenger bags duffels, carry-ons, accessories and other luggage items across various sizes and colors. In addition, the store also offers the advantage of having access to bags in niche categories like sports & outdoors. Customers can find popular brands such as Samsonite, American Tourister, VIP, Skybags, Wenger, Victorinox,Wildcraft,Fastrack, Travel Blue and Rhysetta as well as some really differentiated names like Camelback, High Sierra, and many more.

    Amazon.in has worked with key brands, reputed sellers and in-house fashion editors to add interesting features like AmazonExclusive Styles, Fashion Trend stores and Frequent Flyer Collection ensuring that discovery from this vast collection is fun. Ability to walk through and select from the vast selection based on various parameters such as color and outer material, would help customers buy the right travel gear for themselves.

    Sellers for the three categories include GamesThe Shop, Planet M, Chroma Retail, Rhythm House, Pritam Music, Smart Buy Movies,WALLETSNBAGS, Godaam E-Commerceand TORTOISE among others.  

    Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 135,000 items fulfilled by Amazon.

    Customers on www.amazon.in can shop with ease and confidence from over 900,000products, over 10 million books and over 2 million eBooks across 18 categories ranging from Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; TV & Home Entertainment; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music and Luggage & Bags.

    All customers benefit from a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.Furthermore, over 135000 plus products are available for next day delivery across eligible pin codes in several cities on Amazon.in

    Customers can also now shop on Amazon.in through its latest mobile shopping apps for iPhones, iPads and Android phones. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps

     

  • ‘Awaaz Nicche’ A Path Breaking Campaign From Zee Business

    ‘Awaaz Nicche’ A Path Breaking Campaign From Zee Business

    MUMBAI: Having carved a distinct niche for itself in offering authentic content Zee Business, India’s first 24X7 Hindi business news channel and also a part of Zee Media Corporation Ltd, has launched a unique campaign Awaaz Nicche to further strengthen its leadership position.  The multipronged campaign will reinforce the credibility of the No.1 Hindi business news channel and will be visible across platforms like print, outdoor, digital and social media.

     ‘Awaaz Nicche’ a unique campaign is aimed to bring forth the Zee Business belief that the uncompromising quality of content remains the bedrock of business journalism.  Over the years, backed by strong professional talents including analysts and researchers the channel has managed to build a strong equity today and has been surging ahead to set bench mark in Indian business media.

    Continuing to be a preferred business channel, it has a wide array of programs like Mandi Live,  Share Bazaar Live, Big Story Big Debate etc. and have garnered accolades and awards from cross section of society. This unique concept have been marvelously conceptualized and executed in the ’Awaaz Nicche’ Campaign, to strengthen further the channel will also launch a new TVC to create a buzz in the industry.

    Speaking on this occasion, Mr. Samir Ahluwalia, Editor, Zee Business, said “Zee Business is committed to provide viewers with various aspects of business news. As always, we have striven to stay focused and relevant. Zee Business content and intrigue coverage has always created stirs amongst viewers both in India and abroad, and the same has been appreciated by the viewers.  Awaaz Nicche campaign has been created so that, we can motivate our viewers and has an edge over the competitors.  We will keep on empowering our viewers with insightful and authentic business news”.

     

  • Tupperware promises to keep your health at the forefront

    Tupperware promises to keep your health at the forefront

    MUMBAI: As we move into a New Year, most of us have made resolutions of eating right to get fit and stay fit. Keeping in mind this solemn oath that most of us have made to ourselves, Tupperware India, the leader in innovative branded food storage, preparation and serving products now takes a step forward, by introducing Tupperware Ultimo ‘Steam it’ as the ultimate product for all steaming solutions for keeping your health at the forefront.

    Steaming is one of the best cooking methods for maximizing the natural taste and color of food, while retaining most of its natural nutrients.  Steaming vegetables not only preserves their nutrients, but also brings out their colour and enhances their flavour.  With the ‘Steam it’, now making nutritious, delicious, light and low-calorie steamed recipes has become very easy.

    Tupperware’s office campaign is yet another endeavour to conveniently provide customers with healthy, tasty food by using the method of steaming. The activity in offices is designed to break the office monotony by creating interesting and informative short breaks educating office goers on steaming and other Tupperware products along with fun-games along with highlighting the opportunity for empowerment of women. Tupperware’s office campaign will run across over 180 corporate offices in cities all over India.

    DDB MudraMax team effectively created visibility and awareness about Tupperware. The team created artistic display rack to introduce the new range of offerings. The on ground activation is ongoing at different 180 corporate offices and parks with customized set up. The campaign with target group of office going people is ongoing in eight metros till 28th February 2014.

    Talking about this initiative, Chandan Dang, Chief Marketing Officer, Tupperware India says, “This New Year, Tupperware remains focussed on promoting healthy eating. Through products like ‘Steam it’ and other products in our range, Tupperware is on a mission to educate people on the significance of eating light and healthy,  staying fit, and steamed food is definitely a route towards a healthier life. We want to inspire people to minimise methods like deep frying and adopt steaming as a regular cooking process. It not only retains the nutrition of the food but also its true flavour without having to add any outside taste makers. To top it all, it is simple and hassle-free. To educate people on this healthier option of cooking, Tupperware is conducting office campaigns to reach out to the audience that consciously strives for a healthy life.  Through this activity in corporate offices across cities we want to help people opt for the best choice.”

    Commenting on this, Mandeep Malhotra, President, OOH, Retail and Experiential, DDB MudraMax said, “Tupperware is part of most urban homes in Metro’s. The brand is built on engaging beyond just tangible benefits of hardware sales. To us this was a insight which lead to a great content that started conversations at social engagements.”

     

  • Exset bv promotes Andrew Pons as global director of sales and marketing

    Exset bv promotes Andrew Pons as global director of sales and marketing

    MUMBAI: Netherlands-based Exset BV pioneer of pay-TV ecosystems for emerging markets and a leading provider of CAS, middleware and VAS solutions has announced the promotion of Andrew Pons to the post of Global Director of Sales and Marketing. . Mr. Pons will be based out of London and will be reporting to CEO’s office in Netherlands

     

    Andrew Pons has been with Exset for nearly two years and witnessed the company getting itself established with its ground-breaking Digital Monetization System (DMS) across emerging markets. His new role will help push the Company across its next growth phase as its DMS and CAS solutions continue to be deployed across Asia, the Indian Subcontinent, Africa and Eastern Europe.

     

    “We’re delighted that Andrew has been promoted to this new role within our team. With his wealth of experience across the markets Exset operates in, we are sure that he is the right person to help drive Exset forward , ” said Mr. Alex Borland, Chief Executive Officer, Exset BV.

     

    “Being appointed as a Global Director of Sales and Marketing is a great opportunity for me. Exset is a dynamically thinking company with its unique and award winning solution – DMS. Exset is already active in India and across Africa with 2014 looking very exciting for us. I am sure that I will add more success stories across the geographies we are working in”, said Andrew Pons, Global Director of Sales and Marketing, Exset BV.

     

    Mr. Pons has many years’ experience in the television business and previously he was working as Director of International Marketing with Pace. He has also worked as   Director of Sales and Marketing at SysMedia &  Electronic Farm and Sales Director at Harris.

  • Vdopia Inc.’s work bags top accolades at the Mob-Ex Awards 2014

    Vdopia Inc.’s work bags top accolades at the Mob-Ex Awards 2014

    MUMBAI: Vdopia Inc., leaders in Online and Mobile Video Advertising, had its work in mobile recognized at the second annual edition of Mob-Ex Awards, 2014 held in Singapore. It’s much lauded Audi A3 SB launch campaign ‘Let us entertain you’  won two top accolades – Gold for “Best In-app advertising” and Bronze for “Best Mobile Advertising Solution”.  

    The Mob-Ex Awards is Singapore’s premier event which celebrates mobile excellence and recognizes the cr?me de la cr?me across the mobile marketing spectrum. It felicitates organizations that have successfully leveraged mobile platforms, through distinct mobile marketing strategies.

     

    Mimmie Ong, Regional Head – Sales, SEA, Vdopia Inc. said, “This award is an honor. It recognizes our depth of expertise and strategy in key areas of mobile and delivery, for us and our client. We are thankful to our client, our agency partners, and Mob-Ex for this accolade.”

    Vdopia recently also surpassed a record 10-million Unique Viewers in India (ComScore Video Ad Metrix) a first for a network as it continues on a wave of global and regional growth.   

     

    Preteesh Chouhan, VP-APAC, Vdopia Inc. reflected, “Creativity and technology investments have consistently enabled Vdopia to create engaging digital campaigns for a wide variety of clients across industries and regions. This is a fantastic beginning to a bigger and bolder 2014 for Team Vdopia.”

    Vdopia Inc. has seen a 100% growth and expansion in 2013, allowing the company to double its staff count globally and open new offices in several key markets. 

  • Navneeth Mohan of E18 joins Laqshya Media Group to start Laqshya Live Experiences

    Navneeth Mohan of E18 joins Laqshya Media Group to start Laqshya Live Experiences

    MUMBAI: Navneeth Mohan, with his experience of almost 15 years in experiential marketing and in the events domain, has announced his decision to join Laqshya Media Group to create Laqshya Live Experiences that is aimed at creating new consumer engagement designs and experiences. Navneeth started his career with Encompass and was there for almost 10 years to become the national event services head and Vice President for the western region. He then joined BIG Live, from the Reliance Broadcast stable, where he was the company’s national business head. His previous stint was with E18 – A Division of Network18 Media & Investments Limited where he spearheaded overall operations as the COO.

    Spearheaded by Alok Jalan, a business leader with an impeccable track record of growth and global expansion, the Laqshya Media Group offers 360-degree media solutions spanning across Laqshya Assets, Laqshya Solutions, Laqshya Advertising, Right Angle and Laqshya Airport Media. Laqshya Live Experiences (LLE) has been launched as part of the Laqshya Media Group and adds a whole new dimension to the portfolio of services they offer. Operating out of 3 key offices in Mumbai, Delhi and Bangalore and with Laqshya Media Group offices in 20 other cities gives LLE tremendous reach, operational strength and access in any market in the country today.

    The core focus at LLE will be the product offering which is crucial to creating a unique and memorable experience for any consumer today. A significant part of this includes integration of the experiential marketing services with the existing strengths of the Laqshya Media Group that include outdoor media assets, solutions, advertising and digital thereby making the offering a lot more valuable to clients. With this vision in mind, Laqshya Live Experiences offers diverse and rich staff skills spread across account management, operations and technical expertise, creative and design, in addition to the finance, IT, HR and other mandatory departments required in an agency in the industry today. At the heart of Laqshya Live Experiences lie its core values that include creating a great camaraderie at work, due diligence, passion and commitment towards whatever it undertakes and a promise to creating new, delightful and unforgettable brand and consumer experiences.

    Commenting on the launch of Laqshya Live Experiences, Alok Jalan, Managing Director, Laqshya Media Group, said, “In today’s rapidly changing world, where all brands want to engage with consumers continuously and innovatively, we wanted to integrate the power of OOH with experiential marketing services and digital media in order to create a compelling proposition for marketers. Laqshya Live Experiences is our first step in that direction.”

    Commenting on launch of Laqshya Live Experiences, Navneeth Mohan, CEO of Laqshya Live Experiences, said, “This is probably the fastest and most efficient change management that the industry has ever witnessed. I have always believed that the basic building blocks for any successful business are its clients, people and supply chain partners, everything is built around this and people become the core that connect all the dots. I’m really proud to be a part of a team that stuck together during this change. The last quarter of 2013 was one of the most challenging ones we faced but also one of the most successful ones with some of our most spectacular work so far. We managed more than 45 shows panning across 20 cities for clients ranging from Media and Entertainment, Real Estate, Finance, Service Industry, Information Technology, Education, Hospitality and many more. This wouldn’t have been possible without the support and encouragement extended by our clients and our supply chain partners across the country and more so the champion team that rallied together, so the credit for this success goes to them. I realized that the game needs to be changed and the key to making that change is scaling up quickly so that we can provide an enhanced value proposition to our clients. In the very first meeting with Laqshya Media Group and Mr. Jalan, I knew that we have found the ideal partners for integration, as they shared a similar vision as us. With their strength and expertise across outdoor assets, advertising and digital media, it creates a unique opportunity for Laqshya Live Experiences to offer a bouquet of services and value additions to clients. We have laid out an aggressive strategy for the future and I would like to believe this is not the end of the change management process but the beginning of the next phase of change and innovation.”

    Laqshya Media Pvt. Ltd. was founded in 1997 with the vision of becoming a knowledge-driven, innovative Indian enterprise that would revolutionize the OOH advertising space. Since then, the company has grown and diversified, offering enhanced media solutions that go beyond outdoor advertising. Aside from a host of conventional, ambient and airport media solutions, Laqshya also offers innovative advertising and communication solutions, experiential marketing and creates unique intellectual properties in the events space. With over 200 driven, talented professionals, offices at over 20 locations in India, the Middle East and Sri Lanka, and an exhaustive portfolio of clients in diverse sectors, the Laqshya Media Group has become a leading name in the advertising industry not just in India but also globally. (Website: www.laqshyagroup.com)