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Category: Press Release

  • Hero Hockey India League crosses 7.75 lac fans on its Facebook page

    Hero Hockey India League crosses 7.75 lac fans on its Facebook page

    MUMBAI: With the digital domain proving to be a success mantra the second edition of Hero Hockey India League continues its success run in reaching out to its fans. The Facebook page of Hero Hockey India League today crosses 7.75 lacs fan base and has seen an addition of more than 2.0 lacs fans, post 25th January 2014 when the League started.

     

    Many interesting facts have come to the forefront this year through the Facebook page and which in a way showcases the fact that Hockey is yet again becoming a household entertainment game. The page has witnessed high engagement this year

     

    – More Women have been added on the page than Men

    – Women this year have engaged on the page more than men in terms of Liking and even commenting on the daily posts

    – Last year the ratio of men vs women was 96:4. This year the ratio is 90:10

    – Every post on the page has a reach of 28 million FB users

    – 78% of the fan-base are in the age group of 13-24

    – 4.85 lac fans have either liked or shared the post through their FB profile

     

    Speaking on the huge fan following on the Facebook Page, Dr. Narinder Batra, Chairman, Hockey India League said “it’s a very happy moment for us because this kind of involvement on the FB page has proved that this game is still alive in people’s hearts. This kind of direct involvement by the Fans reiterates our belief that Hockey has always been the game that the nation looks up to. The fact that women have engaged more is the most satisfactory feeling that everyone at Hockey India is excited about”.

     

    The 2nd edition of Hero Hockey India League kick-started on 25th Janaury 2014 and will culminate with the semi-finals and finals at Ranchi on 22nd and 23rd February 2014. The month long tournament features 6 teams who are fighting to win the title and bring glory to their home state.

     

    For further information please contact Shilpi Bawa / Sumeet Saurabh / Supreet Ahuja / Nishant Shukla / Ashish Shiromani 9711306385 / 9711306639 / 9999202252 / 9811515535 / 9871520056 Adfactors PR

  • Fevicol Champions’ Club- “Shram Daan Diwas” Bags Best CSR at Loyalty Awards

    Fevicol Champions’ Club- “Shram Daan Diwas” Bags Best CSR at Loyalty Awards

    MUMBAI: Shram Daan Diwas 2013, an initiative by Fevicol Champions’ Club (FCC), bagged the prestigious Loyalty Awards for Best CSR initiative category. Shram Daan Diwas, an annual event of Fevicol Champions Club, was organized on 20th December 2013. 22000 contractors and wood workers across 145 cities in India came together to donate a day of their labour towards repair work at almost 325 needy institutes. This year the focus was on institutions caring for underprivileged children. Over 40,000 kids were impacted through this initiative.

     

    Mr. Prabhakar Jain, Global CEO, Fevicol Division, Pidilite Industries upon receiving the award said, “We are proud and honoured to have achieved this feat. We thank the institution of Loyalty Awards for recognizing the hard work done by the FCC members. It is an inspiring and motivating initiative by FCC and we are humbled by their heartfelt gesture.”

     

    In Mumbai, over 600 FCC members participated in the Shram Dan Diwas by conducting repair work at over 21 needy organizations including schools for specially abled, municipal schools, and government schools. This unique community initiative witnessed the woodworkers and contractors conduct their activities across various beneficiary schools and institutions.

     

    FCC is an exclusive club for wood working contractors launched in 2002. In 2011, on the eve of its anniversary celebration, FCC members vouched to donate a day of their labour towards the betterment of the underprivileged section of the society at large the materials and other supplies thus required are given by Fevicol, absolutely free. Shram Daan Divas is a social welfare outreach initiative from FCC and is conducted with the sole purpose to augment and uplift the socio – economic section of the society by mending or repairing the broken furniture. Shram Daan Divas has grown leaps and bounds by making a mark and entering into Limca Book of Records, Asian Book of Records among others.

     

     The Loyalty awards were given away as a part of the Loyalty Summit and are the premier awards for the loyalty programs in the Industry.

  • starsports.com to stream 2014 Pepsi IPL Player Auction

    starsports.com to stream 2014 Pepsi IPL Player Auction

    MUMBAI: starsports.com, India’s first multi-sports digital service, will stream the action from the 2014 Pepsi IPL Player Auction to be held in Bengaluru on February 12 and 13, 2014. In a first of kind initiative for the digital platform, a full broadcast quality show will be produced with expert analysis from a stellar roster that includes Sourav Ganguly, Navjot Singh Sidhu, Harsha Bhogle, Akash Chopra, Sanjay Manjrekar and Deep Das Gupta.  Streaming of the auctions will start at 9:30 am on Wednesday, February 12, 2014 and will be available with a delay of 5 minutes.

     

    Speaking on the occasion, Ajit Mohan, EVP and Head, New Media, Star India, said, “It is likely that the most incisive coverage of the auction this time will be online. This shows our commitment to make IPL the biggest online sporting event in the world. And, this is just the beginning. We have far bigger plans in store for the full IPL coverage.”

     

    starsports.com’s revolutionary video timeline, that allows the viewer to keep track of live events with ease, will be used for the streaming of the auction. The timeline will allow even those coming in late to catch up on the most important events of the day with editorially curated markers that allow users to easily control their viewing experience. Users will also be able to follow a detailed text commentary alongside their video experience. The auction will be available to all consumers for free.

     

    starsports.com is India’s first multi-sports digital service with availability across the web and mobile. Powered by live and video rights, it covers the best of world sports including major cricket tournaments, BPL, La Liga and Serie A in football, F1, hockey and tennis. 

     

    For further information, please contact:

     

    Sameer Bajaj
    Corporate Communications
    STAR Sports India
    +919811222700
    bajaj.sameer@startv.com

  • Carat Fresh Entertainment gets “Gunday” Merchandise on Bewakoof.com

    Carat Fresh Entertainment gets “Gunday” Merchandise on Bewakoof.com

    MUMBAI: Dentsu Aegis Network’s Carat Fresh Entertainment, India’s leading agency that specializes in branded entertainment,  has facilitated yet another successful association between one of the most awaited Bollywood movies of 2014, “Gunday” by Yash Raj Films and Bewakoof.com, India’s most creative and quirky youth brand as official fashion partner. Carat Fresh Entertainment has done successful integration for brands like Ultratech, Rupa, Jealous 21, Indigo Nation, Siyaram, Nimbuzz, Olympus etc and is a leading player in this field.

    “We are increasing our base of Licensing to work with exciting and young companies like Bewakoof.com from Yash Raj Films stated”, Rohit Sobti , VP – Licensing & Merchandising

    Visit the following link to check the Bewakoof.com Merchandize:

    Says Prabhkiran Singh, Cofounder – Bewakoof.com, “Associating with bollywood movies for merchandising is a branding exercise for Bewakoof.com<http://Bewakoof.com>. We are happy the way Carat Fresh Entertainment chalked out this unique integration by associating our brand with one of the prestigious studios – Yash Raj Films and their upcoming much awaited movie – “Gunday”. We have worked with almost all the production houses of Bollywood and have been the Exclusive merchandise partner for 6-7 Blockbusters movies so far. Apart from the merchandising partner that the movies get, they also get an opportunity to promote their movie through the massive following that Bewakoof.com<http://Bewakoof.com> has among youth in the country, which includes the 12.5 Lac Followers on Facebook and 4 Million Monthly Visits on www.bewakoof.com<http://www.bewakoof.com>”

     

    Founded by IIT Bombay Alumni, Bewakoof.com is India’s most creative and quirky youth brand with a team of creative professionals have managed to bring forth an exciting range for “Gunday”. Inspired by the mood of the film which defines the characters “Bikram and Bala” as most loved, most celebrated, most reckless, most fearless and most powerful GUNDAY! Bewakoof.com will launch a trendy and stylish range of “Gunday collection” which consists of T Shirt Collection, hoodies, boxers etc.. This range will be only available at Bewakoof.com website at Rs 449 /-.

     

    Commenting on the association Sidharth Ghosh – Vice President, Carat Fresh Integrated said, “Post successful brand integrations for other major studios, this is yet another feather in our cap. Carat Fresh Integrated is a thought leader and I am pleased to witness the   confidence of our clients. We at Carat Fresh Integrated believe in seamless brand integrations and hence our process for identifying the right content is quite extensive. ”

    The Dentsu Aegis Network India group comprises of Carat Fresh Integrated (Experiential marketing, Ruaral Marketing, PR), Vizeum, Posterscope (the global OOH sector leader), Brandscope, Hyperspace (Retail), Carat (the world’s largest independent media communications specialist), PSI (Airports), Doosra (Creative), Isobar (the global communications agency with digital at its heart) and iProspectCommunicate2 (the global leader in search and performance marketing) amongst others.

  • YRF’s ‘Gunday’ to release in Dolby Atmos

    YRF’s ‘Gunday’ to release in Dolby Atmos

    MUMBAI: Dolby Laboratories, Inc. (NYSE: DLB) and Yash Raj Films today announced that the much-anticipated movie Gunday will be releasing in Dolby® Atmos™—the latest in cinema sound technology. Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a lifelike cinema sound experience. Gunday will be released across theatres in India and worldwide on February 14, 2014, by Yash Raj Films (YRF).

    Gunday, a Hindi action movie is written & directed by Ali Abbas Zaffar and produced by Aditya Chopra. Directed by Ali Abbas Zafar and Produced by Aditya Chopra, the film stars Ranveer Singh & Arjun Kapoor, as Bikram and Bala, along with Priyanka Chopra and Irrfan Khan, in lead roles. Set during the most turbulent times in the history of Calcutta, from 1971 to 1988, the story revolves around Bikram and Bala, who rose from being small time wagon breakers and coal thieves to becoming the biggest and most powerful black market mafia-men. As their notoriety became the stuff of legends, the people of this sprawling city started calling these two carefree and inseparable rebels as Gunday.

    “I have always strived to make breakthroughs in my movies, from storytelling to production,” said Ali Abbas Zafar, director of Gunday. “Dolby Atmos is a wonderful tool that enables us to do just that. It allows us to present an even more realistic story with an amazing audio experience that not only excites the ears but also touches the heart. He further added, “We are really looking forward to the release of Gunday in Dolby Atmos, which will transport the audiences to the onscreen action of the movie presenting them with a more realistic entertainment experience.”

    Gunday has been natively mixed in Dolby Atmos by rerecording sound mixer Anuj Mathur at YRF Studios. Dilip Subramaniam is the movie’s sound designer. Mixing in Dolby Atmos can simplify workflows because a native Dolby Atmos mix can be used to create 5.1- and 7.1-channel surround sound versions.

    Commenting on the announcement, Pankaj Kedia, Country Manager, Dolby Laboratories India, said, “Dolby Atmos brings a natural lifelike audio experience to movie theatres, giving filmmakers the creative freedom to place and move sounds anywhere in the auditorium, including overhead, for added realism and impact. With Gunday in Dolby Atmos, moviegoers will get to be a part of the most realistic cinematic experience amplifying each action sequence, emotion, and music of the movie. As we move forward, we are committed to offering the Indian audiences the best cinematic experience.”

     

  • SAB TV adds another key ‘Free-to-Air’ market with San Francisco

    SAB TV adds another key ‘Free-to-Air’ market with San Francisco

    NEW YORK: Sony MSM Network is proud to announce the addition of San Francisco as the next key free-to-air territory for SAB TV through its tie-up with KFTL TV28. SAB TV will be available on Channel 28.10. 

     

    SAB TV a 24/7 South Asian television channel in the United States and India’s premier family comedy channel is already available on channel 23.4 in USA’s largest Designated Market Area (DMA) of the New York metro area and channel 44.4 in the fifth largest DMA of Dallas/Fortworth, TX, with a combined reach of over 10 million households.

     

    San Francisco, USA’s sixth largest DMA adds another 1.7 million households including key ethnic groups in the Bay Area. This new digital initiative makes SAB TV the first free-to-air South Asian channel with the largest reach in North America.

     

    Viewers can now enjoy SAB TV programs for free within the NYC, DFW and the Bay Area areas with no monthly subscription or fees. To access this free-to-air channel, viewers in the coverage area will need a low-cost UHF antenna hooked to their television sets that are DTV-capable. UHF antennae are available at most electronic retail stores.

     

    SAB TV reinforces its brand message ‘Asli Mazaa SAB ke Saath Hai’  with a current programming line-up that includes a host of popular shows such as ‘Taarak Mehta Ka Ooltah Chashmah’’, ‘Baal Veer’, ‘Chidiya Ghar’, ‘Jeannie Aur Juju’, ‘Lapataganj’, ‘FIR’, “Pritam Pyaare Aur Woh, and other popular comedy shows. This light-hearted fare makes for an enjoyable family-viewing experience.

     

    KFTL’s General Manager, Ian Milne commented, “SAB TV is a strong addition to KFTL’s high quality line-up of programming reflecting the cultural diversity of the San Francisco / Oakland / San Jose community that we are so proud to serve.”

     

    Jaideep Janakiram, SVP International Business-Head of North America, said, “With the success of SAB TV’s free-to-air model in New York and Dallas and in line with our strategy to be a forerunner in distributing our programming to the widest audience possible, it gives us great pleasure to bring the best in entertainment – SAB TV to the people of San Francisco who reside in the KFTL coverage area and to local advertisers who can now target the expanding South Asian audience in these markets”.

     

    About Sony Entertainment Television Asia:

     

    Since its launch on the Indian subcontinent in 1995, Sony Entertainment Television (SET) has enjoyed rapid success, leading to the establishment of European, North American and African feeds known as SET Asia. SET and SET Asia are now available in over 150 countries. The channels offer their viewers a distinctive blend of entertainment programs twenty four hours a day, including, soap operas, dramas, sitcoms, concerts, movies, and game shows.  Besides SET Asia, SEN also has four other leading channels, as part of its bouquet: MAX, India’s #1 premier movies and special events channel, SAB, the only dedicated comedy channel, MIX, the recently launched Hindi Film Music channel and Aath, the only dedicated Bengali Movie channel.

     

    About KFTL:

     

    KFTL offers companies, media professionals, programmers and entrepreneurs the opportunity to lease digital broadcast spectrum on free-to-air Channel 28 in the San Francisco Bay Area. Reaching over 5 million people and 1.7 million households, including key ethnic groups, KFTL leverages the power of free digital television to offer diverse programming to Bay Area viewers using nothing more than an inexpensive set-top antenna (such as “rabbit ears”), available online or at any electronics retailer.

  • Sony Six to broadcast 2014 Pepsi IPL player auction

    Sony Six to broadcast 2014 Pepsi IPL player auction

    MUMBAI: ?Sony Six, India’s premier sports and entertainment channel will exclusively broadcastthe player auction that will take place before this year’s edition of the Pepsi Indian Premier League. Come February 12thand 13th, the 2014 Pepsi IPL Player Auction will be the talking point of the country as the bidding process rolls out for theseventh edition of the tournament.  The event that will see eight team owners battle it out to build their dream team, will be broadcast Live and Exclusive on Six and Six HD.

     

    With every team given the option of retaining a maximum of 5 players, this year’s auction is certain to bring up surprises, with the 8 franchise teams drafting new approaches to retain the best mix of cricketing talent. This year’s auction will feature 219 capped players (169 Indians and 50 overseas players) and will also feature 292 uncapped players (255 Indians and 37 Overseas). Indian uncapped players will be figuring in the auction for the very first time. The auction will take place at ITC Gardenia, Bengaluru, on the 12th of February, with an option to carry onto the 13th of February.

     

    The auction will be conducted by Richard Madley, a professional auctioneer from England who hasbeen conducting the player auctions since the inaugural season in 2008, and will be hosted on Six by Gaurav Kapoor and Ajay Jadeja sharing their insights on player and team strategies.

     

    Some of the top players valued at the auction include Virender Sehwag, Yuvraj Singh, Robin Uthappa, Yusuf Pathan, Brad Haddin, Brad Hodge, Michael Hussey, Mitchell Johnson, Steven Smith, Mitchell Starc, Kevin Pietersen, Brendon McCullum, Ross Taylor, Jacques Kallis, MahelaJayawardene, and Marlon Samuels.

     

    Sony Six business head Prasana Krishnan said, “This year’s auction is probably one of the biggest that we’ll see, as all teams will look for a major revamp. Six will bring an in-depth perspective into the strategy each team has chartered for the league, keeping the audience enthralled throughout the event.”

     

    The Pepsi IPL is a Twenty20 cricket league in India consisting of 8 teams. Teams will play in a round robin format where each team plays each other twice, home and away. The top 4 teams with maximum points at the end of the round robin format, qualify for the play offs. This is the 7th season of the Indian Premier League. Mumbai Indians were the winners of the previous edition in 2013.

  • GroupM estimates 11.6% increase in AdEx in India in 2014

    GroupM estimates 11.6% increase in AdEx in India in 2014

    MUMBAI: GroupM, the leading media investment planning conglomerate in India, today released their annual estimated advertising expenditure report called the This Year, Next Year (TYNY) 2014. Along with the Advertising Expenditure (AdEx) numbers, GroupM India also released the mTrends, the list of the biggest media and communication trends in the country.

     

    As per GroupM’s in-depth research of the Indian media industry, the projected AdEx growth estimate is 11.6%. Digital media shows the maximum growth with 35%. This is followed by 12% in TV, a drop from 13.6% in 2013. Cinema remains constant at 12% for this year as well. The print medium shows a significant increase by 8.5% as against the 2013 estimate of 4.6%, owing to growth in vernacular print publications across the country.

     

    CVL Srinivas, CEO, GroupM South Asia said, “We are cautiously optimistic about the media industry in 2014. Sectors like FMCG, Auto and Retail will continue a stable increase in ad spends. We will see an increase in rural spending by FMCG and Telecom.” He added, “The first half of the year will continue to be uncertaingiven the general economic &political environment, and ambiguity surrounding the measurement system. However advertising by political parties is expected to give a boost to the AdEx by upto +2.5%. We envisagea stronger second half with an upsurge in ad spends.”

     

    The TYNY report is the most comprehensive understanding of the estimated media spends by advertisers in the current year. It also highlights some of the industry sectors that will have a major effect on advertising spends across media.This year GroupM also launched mTrends, a quick reference book of the hottest media and communications opportunities in 2014. This list of 20 trends is a derivative of the TYNY 2014 report and has been put together by the team at GroupM India, including the agencies and specialist units.

    ­­­­­­­­­­­­­­­

     

    About GroupM

     

    GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, Maxus, MEC, MediaCom, and Motivator in India.  Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. www.groupm.com

     

    For further information, please contact:

    Ishita Mookherjee

    GroupM India

    Email: ishita.mookherjee@groupm.com

    Phone: +919819838566

     

    Business category overview for key advertising sectors

     

    Elections

    • With general elections and 5 state elections on the anvil, Government spending and political party election spending adding significantly to the ADEX of all media

     

    FMCG

    • Volume growth back for FMCG companies on the back of good monsoon and hence good rural income
    • Raw material prices benign and hence more flexibility with advertisers
    • Ad spends of most FMCG companies on the rise to ride on the back of higher disposable income due to election spending

     

    Retail

    • Category growth story continues

     – More players getting into the food & beverage segment

     – E-commerce making inroads into small town India

     – Regional players expanding getting into national arena

     

    Auto

    • Despite slowdown in the 4wheeler segment, bullish on entry level cars, sports utility vehicles and multi utility vehicles.
    • 2wheelers to continue the focus on small town and rural India. Competiitve intensity on the back of recent market developments leading to more launches by existing players and subsequently higher ad spends

     

    Telecom

    • Smartphones penetration rising. Stiff competition in the segment to continue
      • Phablets & connected devices gaining popularity
      • Cellular phone service providers witnessing growth in revenue and ARPU. With service providers slashing prices for 3G schemes competitive activity expected to pick up in this segment

     

    Banking, Financial Services & Insurance

    • Revival expected in the segment on the back of likely rate reduction.
    • IPO market to pick up pre-election owing to better market sentiments
    • Recent RBI policies leading to a more favourable business environment

     

    New bank licenses likely to push ADEX of the category

     

    Click here for the full report

  • The 7th RCF Sujla Doordarshan Sahyadri Krishi Sanman -2014

    The 7th RCF Sujla Doordarshan Sahyadri Krishi Sanman -2014

    MUMBAI: Doordarshan – a public broadcaster started its service in the year 1959 primarily to cater the farmers and the whole agriculture sector in the country. Since its inception, Doordarshan has been fulfilling its mandate religiously.  Doordarshan has recognized as its duty to keep the farmers abreast of the changes in the agriculture field, inform them latest technologies and advancements being imbibed in the sector, guiding farmers and disseminating information and innovations to yield more crops, development of allied sectors like fisheries, animal husbandry & dairy development, poultry & Sericulture etc.

     

    Right from 1959 and till the year 2008, no individual or organization ever thought of honoring these entrepreneurs through a TV Channel. Needless to say that agriculture is a prime sector in India responsible for country’s economic growth.

     

    However, DD Sahyadri understood this lacuna and started honoring the farmers’ fraternity in various categories since 2008. This year, DD Sahyadri will organise the 7th Doordarshan Sahyadri Krishi Awards function on Friday 7th February 2014 at 3.30 pm  in the studio of Doordarshan Kendra, Worli, Mumbai under the auspices of Shri Mukesh Sharma, Additional Director General (West Zone), Doordarshan Kendra, Mumbai. The function will be attended by luminaries belonging to various fields of the society e.g. films, art & culture, education, scientists and farmers of Maharashtra.

     

    The following farmers / entrepreneurs have been selected for these prestigious awards in eleven categories:

          1. Shri. Dadarao Hatkar, Buldhana (Excellent Work in Water Management)

          2. Shri. Madhukar Ghuge, Parbhani (Excellent Research Work in Agriculture)

          33. Shri. Shekar Dinkar Patne, Satara (Excellent Innovative  Work in Agriculture)

          44. Shri. Rajesh vitthalrao Chopde, Akola (Excellent Work in Rural – Agricultural Processing field)

          55. Shri. Ganesh Shankarrao Deshmukh, Satara. (Excellent Work in Animal Husbandry & Dairy  

             Development)

     

          6. Smt.  Prabhavati  Janardan  Ghogre, Ahmadnagar. (Excellent Work in Animal Husbandry & Dairy                Development)

          7. Shri. Rajesh Parab, Sindhudurg (Excellent Work in fisheries Development)

            8. Shri. Kuldip Raut, Washim (Excellent Work in Flowers, Fruits & Vegetable Cultivation)

          99. Shri. Mohan Tejrao  Jagtap, Buldhana (Excellent Work in Flowers, Fruits & Vegetable Cultivation)

        1010. Shri. Shankar dashrath Gaddekar, Gadchiroli  (Excellent Work  in Agriculture Allied Industries like,   

             Bee Keeping, sericulture, Varmi Culture,   poultry, sheep and goat rearing, piggeries, agro tourism  etc.)

     

    These awardees were selected by a four member jury comprising experts in Agriculture and allied fields. They acquire years of hands-on experience and have spent their life in this sector.

     

    Jury Members:

    1. Dr. A.G. Sawant, Former, Vice-Chancellor, Dr. Balasaheb Sawant Kokan Agriculture University, Dapoli.
    2.  
    3. Dr. S.D. More, Former Director, Marathwada Agriculture University, Parbhani.
    4.  
    5. Smt.  Rohini Bhosle, Deputy Director , Commissionrate of Agriculture Pune.
    6.  
    7. Dr. A.T. Sherikar, Former Vice-Chancellor, Maharashtra Animal & Fisheries Science University, Nagpur.   
    8.  
    9. Dr. Vyankatrao  Mayande, Ex. Vice chancellor, Panjabrao Agriculture University, Akola.