Category: Press Release

  • Arshad Warsi comes on board with Nat Geo as the face of ‘brain games’ in India

    Arshad Warsi comes on board with Nat Geo as the face of ‘brain games’ in India

    MUMBAI: What happens when you pit the funniest man in India, against the biggest trickster known to mankind? Fireworks and crackling chemistry, of course! And that’s exactly what was witnessed in the battle of wits between Arshad Warsi and Brian – the ‘Brain’ mascot, when Arshad came on board the Nat Geo journey,  as the face of the channel’s latest snacky, infotainment series, ‘Brain Games’, premiering on March 3, 2014.

    With the launch of ‘Brain Games’, Nat Geo is furthering its endeavor to deliver intelligent content in an interactive & witty manner, thus providing ideal food for the brain. ‘Brain Games’ uses an intricate string of mind-boggling experiments, optical illusions, brainteasers and hard science, to size up the ever-fascinating human brain. And when there’s a Nat Geo launch in the offing, how can one expect anything short of ‘out-of-the-box’? To drive home the messaging of the show in a more visual, interactive manner, the channel has introduced a mascot called Brian – the ‘Brain’, an actual 2-meter tall brain with limbs.

    So when actor and comedian extraordinaire Arshad Warsi jumped aboard, for this exciting ride with Nat Geo, the most obvious way to introduce him to Brian, was by testing his inimitable comedic timing against Brian’s wit.

    Commenting on his association with ‘Brain Games’, Arshad Warsi said, “This was a fantastic opportunity – to be part of a show on Nat Geo which literally challenges our perceptions and knowledge of supposedly the most intelligent organ of our body – the brain. Combining hard science with intelligent humor in an extremely fun way, the show is sure to make you think twice before trusting your brain blindly. Shooting for the campaign was a crazy, fun ride in itself – I’ve never spent so much time with a 2 meter tall brain with limbs – ‘Brian’ and tested my own brain against his, the difference obviously being the size!”

    Talking about the show and Arshad, Debarpita Banerjee, VP, Marketing, National Geographic and FOX International Channels, said, “‘Brain Games’ is the sort of show that epitomizes the core philosophy of Nat Geo – entertaining programs for smart people. And to have a personality such as that of Arshad’s associated with the show, makes it even more dynamic and exciting for us. Arshad embodies the key traits of ‘Brain Games’, while additionally assuming the role of the ‘ultimate opponent’ to Brian – the ‘Brain’!”

    Premiering on 3rd March at 9 PM, ‘Brain Games’  will be delving into topics like focus, fear, persuasion, decision-making and neural fitness, to turn your mind’s eye inwards for a profoundly entertaining and revealing journey into the three and a half pounds of tissue that makes you…you!

     

  • Tata Sky launches first ever DTH Karaoke service in the World

    Tata Sky launches first ever DTH Karaoke service in the World

    MUMBAI: In a global first, Tata Sky, the leading DTH player today announced the launch of a new video-based music service, Karaoke in partnership with Hungama.com.  This innovation, gives Tata Sky subscribers a fun way to spend time with loved ones this Valentine’s Day.

    Commenting on the launch, Mr. Vikram Mehra, Chief Commercial Officer, Tata Sky said: “The love for singing & dancing is epitomized by Bollywood movies. Be it wedding celebrations, a picnic or a night out with friends, singing our favourite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalizing on this sentiment, Karaoke enables our subscribers to share a few laughs and great moments with family & friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.”   

    Unlike other traditional Karaoke services, Tata Sky’s Karaoke service showcases music videos along with lyrics which enhance the overall singing experience.  A distinctive feature of the service is the ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities. The song library will be refreshed on a monthly basis to keep boredom at bay.

    Neeraj Roy, Managing Director, CEO of Hungama.com also emphasized that, “Hungama’s relationship with Tata Sky has been deep rooted with the vision of providing entertainment to their consumers.

     
    Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music.”

    Karaoke systems available in the market are very expensive. At just Rs 1990 for a mike & annual subscription, the Tata Sky Karaoke service is affordable and definitely worth the investment.  The service will be   available   from 20th February 2014 and can be enjoyed by subscribers with the Tata Sky+ HD box.

     Salient features

    •    A Karaoke mic along with 12 month subscription will cost Rs.1990

    •    On-going annual subscription will cost only Rs. 600/-. One album will always be available free for subscribers to sample the service

    •    Albums available on the service include popular songs of Salman Khan, romantic hits, party hits and a range of foot tapping nos. from Sonu, Shreya & others

     

  • Zee News ‘Ananya Samman 2013’ Honoured ‘Real Heroes Of The Nation’

    Zee News ‘Ananya Samman 2013’ Honoured ‘Real Heroes Of The Nation’

    MUMBAI: In line with its five-year long tradition of acknowledging and recognizing the contribution of military and paramilitary forces, Zee News, part of Nations largest news Network Zee Media Corporation Ltd. felicitated the heroes of the nation with ‘Ananya Samman 2013’. This year Zee News honoured the personnel from forces, who have done remarkable work for our society. Param Vir Chakra Awardees were also honoured.

    At a well attended function at Taj Palace (New Delhi) people from all walks of life, including politicians, bureaucrats etc. were present in large numbers prominent amongst were Shri. Salman Khurshid, Hon’ble Minister of External Affairs, Government of India, Shri. Bhupinder Singh Hooda, Hon’ble Chief Minister of Haryana, Shri. Lal Krishna Advani Senior Leader of BJP, Shri. Ram Vilash Paswan, President, Lok Janshakti Party and Shri. Sharad Jadav, President of Janta Dal United.

     

    Ananya means exceptional and Zee News believes in honouring those men who dedicated and sacrificed their lives defending the nation and also honouring their families who feel their loss every second of their lives.  Conceptualized in 2008, following the milieu of 26/11 Mumbai attacks, the Zee News “Ananya Samman” recognizes and salute the exemplary courage and valour shown by the real heroes of India in thwarting the attacks by foreign and domestic infiltrators.

    Speaking on the occasion, Mr.  Alok Agrawal, Chief Executive Officer, Zee Media Corporation Ltd. said, “We respect Indian Armed forces who relentlessly guard the Nation, be it on the borders or at the time of internal crises.  Zee Media as a responsible Media House understands its duty and feels proud to honour their unconditional support and dedication. Today, we take this opportunity to commemorate the brave army and para –military forces that protect our motherland”.

    Mr. Sudhir Chaudhary, Editor, Zee News said, “Being the oldest and the most responsible news channel we have enormous duties towards the Nation.  We understand our role and through Ananya Samman we honour and acknowledge the great work done by the ‘Heroes of the Nation’ and share their exemplary acts of courage with millions of viewers. It’s our way to give back to society.”

     

    The “Ananya Samman 2013” felicitation ceremony commenced with an introductory speech. After the speech, felicitation of the real heroes begun along with an AV on their act of courage. The event also featured some patriotic songs by the artists and concluded with a Vote of Thanks. Before the final conclusion Army Band presented National Anthem.

    Enclosed please find the names of the brave men, who dedicated their lives for the nation.
    NAMES OF BRAVE MEN FELICITATED AT ANANYA SAMMAN 2013

        
    Indian Army

    1.Shaheed Hav Rajesh Kumar, Ashok Chakra (ARMY)

    2.Shaheed Rifleman Suraj Prakash, Shaurya Chakra (ARMY)
        

     

    Indian Navy

    3.Lieutenant Dharambir Singh Sihag, (NAVY)

    4.Mahavir Singh Petty Officer (NAVY)

        
    Indian Air Force

    5.Shaheed AC Kannan,  Shaurya Chakra  

    6.Shaheed Sgt Mustafa Ali,  Shaurya Chakra

        
    Border Security Force

    7.Shri R K Negi

    8.Asst Commandant Shahuraje Pawar
        

    Indo Tibitian Boarder Police

    9.Commandant (First Battalion, ITBP)

    10.Commandant (Eighth Battalion, ITBP)
        
    Central Industrial Security Force

    11.Cont/GD Arjan Singh

    12.Const/GD Sanjay Kumar
        

    Life Time Contribution

    13.Naib Subedar Bana Singh
        
    Param Vir Chakra Awardees

    S.No    Name

    1.        Late Captain Vikram Batra

    2.        Late Captain Manoj Kumar Pandey

    3.        Veer Abdul Hameed

    4.        Lance Naik Karam Singh

    5.        Late Flying Officer Nirmal Jit Singh Sekhon

    6.        Major Shaitan Singh

    7.        Major Dhan Singh Thapa

    8.        Company Havildar Major Piru Singh Shekhawat

    9.        Subedar Joginder Singh

    10.      Lance Naik Albert Ekka

    11.        Naik Jadu Nath Singh

        
    About Zee Media Corporation Ltd: Zee Media Corporation Ltd., the largest News Network in India, has a unique cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhatisgarh, Zee Uttar Pradesh Uttrakahand, 24 Ghanta, Zee 24 Ghantalu & Zee Rajasthan. The Media powerhouse has comprehensive and more options for the new age news consumer through Zeenews.com – which is one of the fastest growing news websites in India as per Comscore Direct, Google Analytics and has strong social media presence, not only in India but across the globe as well. As a responsible media house, the network has been committed to serve the nation, not only by providing relevant and quality news, but also by highlighting issues of national significance and addressing them regularly. For further  details please visit: http://zeenews.india.com

     

  • CNN-IBN & Infosys present ‘Innovating for a Better Tomorrow’

    CNN-IBN & Infosys present ‘Innovating for a Better Tomorrow’

    MUMBAI: As the world around us evolves rapidly, several innovations are born to help us keep pace. CNN-IBN, in partnership with Infosys, is all set to bring to the fore exemplary innovations that have not only transformed the lives of millions of Indians but have also left indelible impressions globally. The exclusive nine-episode series ‘Innovating for a Better Tomorrow’ will showcase innovations with significant business and social impact.

    The series will begin on February 15, 2014 with an hour-long discussion between CNN-IBN Deputy Editor Sagarika Ghose and Infosys Co-Founder and Executive Chairman N R Narayana Murthy. The episode will touch upon various topics revolving around innovation. It will discuss the opportunities, growth prospects and challenges for innovators, while also outlining the role of corporates in encouraging innovation.

    The 14 compelling innovations to be featured on the show are:-

    Business Innovations

    •    Aurolab: For creating the world’s cheapest intraocular lenses.

    •    GE Healthcare: For introducing MAC 400, a low-cost ECG machine that has profoundly impacted clinical guidelines and ECG standards, and made ECGs available to every physician, every patient, everywhere.

    •    Amul: One of the most successful business innovations that came out of our country and helped India emerge as the largest milk producer in the world.

    •    Cipla: For emerging as a world leader in the generic drug market and for making life-saving drugs available to those who need it the most, at an affordable cost.

    •    Hindustan Unilever: For Pureit Water Purifiers, a breakthrough innovation developed and designed locally for low-cost domestic water purification.

    •    Godrej & Boyce ChotuKool: A compact small fridge that runs on both electricity and battery for the mid- and low-income urban and rural markets.

    •    BrahMos Aerospace: For developing BrahMos missile, which is the world’s first supersonic cruise missile that can be maneuvered while still in flight.

    •    Dr Reny M Roy, DRDO scientist: For developing the Explosive Detection Kit (EDK) that uses chemicals to trigger reactions and detect explosives.

    Social Innovations

    •    Akshaya Patra Foundation: Runs school lunch programs across India distributing freshly cooked, healthy meals daily to almost 1.3 million underprivileged children in 9,000 government schools through 20 locations in nine states across India.

    •    Dr Devi Shetty, Chairman and Founder of Narayana Hrudayalaya: Made cardiac surgery affordable to even the poorest in our society.

    •    Bunker Roy, social activist and educator: Founded the Barefoot College that educates illiterate village women, often grandmothers, to assemble and maintain hi-tech solar panels for use in their own villages and for others.

    •    Pratham: The largest NGO working to provide quality education to the underprivileged children in India.

    •    Jaipur Foot: For providing world-class artificial limbs, rehabilitation aids and other appliances, free of charge, to physically challenged individuals below the poverty line.

    •    Ela Bhatt, Founder, Self-Employed Women’s Association (SEWA): For running one of the largest women-led social business enterprises for poor, self-employed women workers.Speaking about the series, Sagarika Ghose, Deputy Editor, CNN-IBN, said, “The world has experienced commendable changes over the years on account of brilliant minds that have introduced several innovations across verticals. As we continue to progress, our series Innovating for a Better Tomorrow aims to highlight and felicitate top innovators, who have helped our country and other nations prosper.”

    N R Narayana Murthy, Co-Founder and Executive Chairman, Infosys, said, “Innovation is all about new methods of using existing knowledge to make the lives of people better. Societies that have embraced innovation have enhanced productivity and grown their economies rapidly. I think in a developing country, like India, there is both a need and huge potential to innovate in every sector. Innovating for a Better Tomorrow is our attempt to recognize individuals and groups who have changed thousands of lives with their innovations.”

    The series will conclude with a grand finale wherein the 14 innovators will be awarded.

     
    Don’t miss the series beginning with the curtain raiser on Saturday, Feb 15, at 7:00 PM, with repeat telecasts on Sunday, Feb 16, at 12:00 PM & 6:00 PM, on CNN-IBN; and on Sunday, Feb 16, at 3:30 PM, on CNBC-TV18.

    ABOUT TV18

    The Network18 Group is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels – CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD, MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen – and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates HistoryTV18. TV18 and Viacom18 have also formed a strategic joint venture called IndiaCast, a multi- platform ‘content asset monetization’ entity mandated to drive domestic and international channels distribution, placement services and content syndication for the bouquet of channels from TV18, Viacom18 and other broadcasters. For more information, please log on to www.network18online.com

    For further information contact: Althea Brett MSLGROUP 84478 38739

     

  • AXN Thrillionaire awards celebrates the fandom for the top English shows

    AXN Thrillionaire awards celebrates the fandom for the top English shows

    MUMBAI: After a successful stint with the Action Awards, AXN is back with yet another on air property —AXN Thrillionaire awards. Unlike other Indian awards, AXN Thrillionaire is an award for the viewers who love international English content. Through these awards, AXN will hunt for the biggest AXN Total Thrill Junkie [TTJ] and provide the winner an opportunity to be on the sets of The Voice in Los Angeles.

    Lisa Haydon, whose performing career spans movies, television and the stage, will host the AXN Thrillioniare Awards. From her film debut with Ayesha and second outing as an actress in ‘Rascals, Kingfisher’s sultry model is all set to now play a pivotal role in the movie Queen. Watch out for the excitement, spontaneity and thrill that Lisa Haydon will bring to the show.

    Commenting on the pioneering initiative, Sunil Punjabi, Business Head, AXN India says, “We are ecstatic to introduce the very first edition of the AXN Thrillioniare Awards. As one of the pioneers in the English entertainment genre in India, we wanted to reward the AXN fans for their relentless love and fandom for the shows on AXN. Through this initiative, we intend to celebrate and thank the AXN viewers for their unconditional support and hope our viewers are just as thrilled as we are. We believe that Lisa Haydon is the perfect host for the show as she truly defines the class that AXN stands for. Moreover, her versatility and charisma will serve her very well as the host of AXN Thrillionaire Awards.”

    With the Thrillionaire Awards, AXN continues the format of voting wherein the fans will play the most important role of choosing their favorites from the various categories. To find out more on the nominees and the voting procedure, viewers can log on to www.axnawards.com.
    Log on to catch a dose of action entertainment only on AXN!

     Categories:

    •    Thrilling moments

    •    Thrilling premieres

    •    Thrilling series

    •    Thrilling Reality

    •    Thrilling gang

    •    Thrilling man

    •    Thrilling woman

    Watch out for the toxic amalgamation of thrill, adventure and the alluring Lisa Haydon only on AXN Thrillionaire Awards.

    About AXN

    Backed by the powerhouse of Sony Pictures Entertainment, AXN is the first 24 hour cable and satellite TV channel in Asia exclusively dedicated to action and adventure programming. Launched in 1998 in India, it is a leading English general entertainment destination among upscale, affluent adults aged 18-44. The channel delivers four distinctive types of programming which includes the latest global hit series, action movie blockbusters, latest seasons of adventure-reality and lifestyle sports programs and innovative AXN original productions. The channel not only enjoys a high penetration and viewership in the metros, but is also popular in tier II and tier III cities and reaching 110 million viewers in India yearly. As promised by the brand, AXN brings to its viewers intelligent, edgy, exciting, unpredictable, high energy and an unparalleled entertainment experience.

    AXN India is wholly owned by Sony Pictures Entertainment, and managed by SPE Networks – Asia. Visit www.axn-india.com for more information.

     

  • AD Club to conduct ad review in Gurgaon, Delhi

    AD Club to conduct ad review in Gurgaon, Delhi

    MUMBAI: The Advertising Club is completing 60 years of its successful existence this year.  The Managing Committee with a view to celebrate this momentous occasion has planned a series of new activities.

     

    We kick start with the 2013 Creative Review, one of the most erstwhile popular programs of the Ad Club.  This event will happen on Friday, 28th February, 2014 at Vivanta by Taj – Gurgaon, NCR, Sector 44, Gurgaon-122 004 at 6.30 pm and will be presented in an interesting new format where two Creative stalwarts Agnello Dias (Chief Creative Officer), Taproot India Communication India Pvt. Ltd.) & Josy Paul (Chairman & CCO, BBDO India Pvt. Ltd.) will present the Review.

     

    COLORS have come on board as Presenting Sponsor where as Bharti Airtel Ltd.  & PepsiCo India Holdings Pvt. Ltd. will be the Associate Sponsors.

     

    The donor passes will be charged at Rs.850/- per head and will be available from 26th February, 2014 from 3 pm to 6 pm at the reception of DLF City Club, Moulsari Road, DLF City Phase – III, Gurgaon – 122002, Haryana Ph: +91 124-4999100.  The passes will also be available from 4 pm at the venue on 28th February, 2014.

     

    The event will be followed by Cocktails & Dinner.

     

    Further details can be had from The Ad Club at 23894091 / 23810213 OR www.theadvertisingclub.net 

     

    Kindly feel free to send an email at adclub@vsnl.com

  • Amway India Appoints Sundip Shah as Chief Marketing Officer

    Amway India Appoints Sundip Shah as Chief Marketing Officer

    MUMBAI: Amway India Enterprises Pvt Ltd, India’s largest selling FMCG Company and a wholly owned subsidiary of Amway Corporation, USA, has appointed Sundip Shah as Chief Marketing officer, Amway India. Mr. Shah takes over the responsibility from Naveen Anand who has been promoted to a new global role at Amway Corporations, headquarters, Michigan. In his new role, Mr. Shah will be responsible for managing the overall marketing operations. He will be based in Amway India’s corporate headquarters in Gurgaon (NCR).

     Mr. Shah brings with him a rich experience of over 23 years in diverse fields including sales, marketing, advertising and new product development. Mr. Shah is well respected for his extensive skills and knowledge across various management functions. Prior to joining Amway, he worked with Heinz India Private Limited where he was heading marketing and played an instrumental role in driving business growth.

    Congratulating Mr. Shah on his appointment, Mr. William S. Pinckney, Managing Director & CEO, Amway India said, “The success of a company often rests on a solid reputation and it is the marketing function that helps build this reputation. Sundip Shah is an accomplished manager, communicator and marketing specialist with a proven track record of enhancing the company’s performance. He has worked on a number of strategies that have helped drive growth. It is his desire to excel and his commitment towards work that has helped him achieve professional accomplishments.”

     Mr. Shah is an Engineering Graduate from Indian Institute of Technology, Banaras Hindu University, Varanasi and a Post Graduate from Indian Institute of Management, Ahmadabad. His other interests include movies, bridge, table tennis and swimming.

     

  • AD Club to conduct ad review in Gurgaon, Delhi

    AD Club to conduct ad review in Gurgaon, Delhi

    MUMBAI: The Advertising Club is completing 60 years of its successful existence this year.  The Managing Committee with a view to celebrate this momentous occasion has planned a series of new activities.

     

    We kick start with the 2013 Creative Review, one of the most erstwhile popular programs of the Ad Club. This event will happen on Friday, 28 February, 2014 at Vivanta by Taj – Gurgaon, NCR, Sector 44, Gurgaon at 6.30 pm and will be presented in an interesting new format where two Creative stalwarts – Agnello Dias (Chief Creative Officer, Taproot India Communication India) and Josy Paul (Chairman & CCO, BBDO India) will present the Review.

     

    COLORS have come on board as Presenting Sponsor where as Bharti Airtel and PepsiCo India will be the Associate Sponsors.

    The donor passes will be charged at Rs 850 per head and will be available from 26 February, 2014 from 3 pm to 6 pm at the reception of DLF City Club, Moulsari Road, DLF City Phase – III, Gurgaon, Haryana, Ph: +91 124-4999100.  The passes will also be available from 4 pm at the venue on 28 February, 2014.

  • Zenga partners with FOODFOOD to launch its app

    Zenga partners with FOODFOOD to launch its app

    MUMBAI: Food and Lifestyle channel FOODFOOD and ZengaTV, India’s largest Digital video and mobile TV platform announce an exclusive strategic partnership for their TV channel by a newly launched mobile app. With this partnership, FOODFOOD content, both live and VOD, is now available free to mobile phone and web users globally, on Zenga TV’s superior, seamless, non-buffering mobile & Web TV service.

     

    The innovative FOODFOOD mobile app not only gives users the opportunity to watch delicious dishes being prepared live on television but also prepare them at home. The app contains recipes of all the shows from the TV channel and website. The app also contains video recipes from the chefs and stars of FOODFOOD, as well as simple tips and advice.

     

    Zenga TV CEO Abhishek Joshi said, “In India’s fast growing and competitive market, there is an ardent need for new technologies that help in engaging customers. We focus our research and developments in the mobile space to enable companies enhance their efficiency, audience engagement and customer satisfaction. With the FOODFOOD app, Zenga goes one step ahead in ensuring that we continue showcasing content which is unique and relevant for our viewers. This partnership will ensure that the viewers can now continue to watch and access the channel, even while on the move. We will continue to build such apps which will give ‘real’ benefits to the customers & viewers.”

     

    S K Barua from FOOD FOOD said, “We at FOODFOOD India are infusing cutting edge technology into our products and services, which has been our single minded focus. This innovative app is yet another pioneering achievement. With this strategic partnership we are delighted that with the app we can showcase all our shows and Video on Demand with intelligent features, including access of live TV. We received overwhelming feedback to our efforts to make FOODFOOD an online brand. The app will help us reach a larger audience through tablet and mobile phone customers who trust the FOODFOOD brand, but want a solution that caters to their lifestyle on the move.”

     

    The application is available for all iOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users. 

  • Max Television Premiere of ‘Shuddh Desi Romance’ on 15 Feb

    Max Television Premiere of ‘Shuddh Desi Romance’ on 15 Feb

    MUMBAI: MAX, the premium Hindi movies and special events channel brings to you the MAX Television Premierof romantic comedyfilm, ‘SHUDDH DESI ROMANCE’ on Saturday, 15th February at 9PM and Sunday, 16th February at 1PM only on MAX.

    The movie is about three young people in today’s changing India trying to figure out what love, attraction and commitment mean to each of them. Raghu (Shushant Singh Rajput) needs a woman in his life -the rest he’s going to figure out along the way. Gayatri (Parineeti Chopra) has been around the block a few times and knows the scene. Tara (Vaani Kapoor) knows what’s right for her, but a little experimenting never did hurt anybody. When their lives crisscross, their beliefs get challenged, and their love tested. But it may not be as easy as it seems.

    Speaking about her on screen character(Gayatri) ParineetiChopra states, “I play a completely different person in the film than who I am in real life. The decisions that Gayatri takes is not what I would take but I think that’s the beauty of cinema where you get a chance to play someone who is not you and still carry it off with conviction.”

    Speaking about his experience of working with Parineeti Chopra, Sushant Singh Rajput states,“If you are working with such a spontaneous actor, you don’t think of much apart from staying in character and how you are going to react to a particular situation.” Adding on, Rishi Kapoor says, “Both Sushant and Parineetiare so spontaneous that you feel they are like the students of the ‘Spontaneity’ school and I personally love working with such actors.

    Watch a story on a modern twist between love, attraction and commitmentduring the MAX Television Premiere of SHUDDH DESI ROMANCE on Saturday, 15thFebruary at 9PM and Sunday, 16th February at 1PM only on MAX.