ITV

Category: Press Release

  • Aakash Educational Services Limited comes on board as associate sponsor for Satyamev Jayate

    Aakash Educational Services Limited comes on board as associate sponsor for Satyamev Jayate

    MUMBAI: Aakash Educational Services Ltd. (AESL), the leading coaching institute in India has allied itself as an associate sponsor to one of the most popular and much awaited television shows, Satyamev Jayate. The new season of the socially relevant show will be back on TV from 2nd March, 2014. Hosted by ace Bollywood actor Aamir Khan who made a nationwide impact in the previous season, the show has gone on to create international resonance through the universal social issues it deals with. Aakash will become the first ever coaching institute in India to sponsor a television talk show that highlights and educates the masses on sensitive problems India suffers every day.

     

    The first season of the talk show Satyamev Jayate premiered on 6th May 2012 on Star Plus. The title which means ‘Truth Alone Prevails’ is in absolute sync with the objective of the show- to educate and enlighten the people of India, making it a better country to live in. The show received an overwhelming response both from the public and critics for its research, format, presentation and content.   

     

    Mr. Aakash Chaudhry, Director, Aakash Educational Services Limited, commented, “We believe in the content and contribution of Satyamev Jayate and take immense pride in allying ourselves with the talk show. On a broad scale, we share the values and commitment Satyamev Jayate stands for. As an educational institute dedicated to nurturing the future of children in India, we share a nationwide commitment and in turn toil hard to give it bright doctors and engineers, so that they can together build a strong nation for tomorrow’s children.”  

     

    The central communication theme for this season of Satyamev Jayate is ‘Jinhe desh ki fikr hai’ which is congruent with Aakash’s vision of serving the country and paving the way for a progressive future. It is at its zenith for its contributions to the medical and engineering careerists today. It has been bestowing toppers incessantly and seamlessly, assisting the deserving and diverse blend of aspirants countrywide to crack various entrance examinations across India. Aakash helps students explore their full potential, boost their self-confidence and help them realise their dreams through the advanced system of teaching they adopt and propagate. Since its inception in 1998, it has created an unparalleled legacy in the sphere of education in India.

    “Pre-eminent educational groups today are working towards the overall advancement of the society by enabling youngsters of the country to achieve ‘what they desire to and what they deserve to’. They are thus playing a dual role of being social entrepreneurs as well as contributing to the society. As associate sponsor to Satyamev Jayate, we are playing an active role in living upto this promise,” added Mr.Chaudhry.

  • Game4u launches its new property – ‘Game4u PlayPad’

    Game4u launches its new property – ‘Game4u PlayPad’

    MUMBAI: Game4u, the specialist retailer of videogame products and the retail arm of Milestone Interactive Group has launched its new property – ‘Game4u PlayPad’. The property which is parties for gamers will take place on a regular basis, where enthusiasts come together to enjoy the latest games. The first PlayPad Night took place on 15th February, 2014 in Mumbai, with a turnout of 45 casual gamers.

     

    Hosted by Game4u, the PlayPad gaming nights are designed with the objective of spreading the brand message of making gaming a primary medium of entertainment and recreation amongst the young adults. Game4u will host customized gaming parties, wherein a group of 20 gamers can come together at one place and play various single player or multiplayer games. The parties will be executed with specialized themes across different venues.

     

    For the PlayPad Nights, Game4u has got on board energy drink ‘Red Bull’ and ‘Debonairs Pizza’ as brand partners. Game4u will also be conducting an online and offline gaming competition to find out the most eligible gamer amongst all.

     

    Contests across social media will be held, where the fans get a chance to have a gaming party thrown at their place. As a part of giveaways, Game4u will be offering gaming merchandise, partner merchandise, Team Elite memberships, and discount coupons.

     

    Commenting on the launch of Game4u PlayPad, Mr. Jayont R Sharma, Chairman and CEO, Milestone Interactive Group said, “We are very excited to bring the Game4u PlayPad concept to our consumers. With this initiative we are looking to spread awareness about gaming and build an extensive gaming community across all age groups. We are hoping to interact with our consumers at a more personal level and are looking make gaming a cult phenomenon, like it is in some of the other countries.”

     

    He further added, “We are starting Game4u PlayPad with Mumbai and will soon take it to other cities in the coming months.”

     

    On partnering with Game4u, Mr. Yogesh Parekh, Director, Diwa Hospitalty said, “”Debonairs Pizza is sporty and targeted to the youth of India as much as families. We at Debonairs Pizza believe that pizza brings us together and is, in itself, a reason to celebrate with those we love by simply Tucking in! Gaming and sport also share the same vein of achievement and unity as Debonairs Pizza, hence the association with Game4u was a complete harmony!”

  • America gears up for the 15th IIFA Weekend and Awards 2014 in Tampa Bay

    America gears up for the 15th IIFA Weekend and Awards 2014 in Tampa Bay

    MUMBAI: As we draw closer to the 15th International Indian Film Academy (IIFA) Weekend & Awards in Tampa Bay, Florida, the Academy held a press conference on the lawns of the U.S. Consulate in Mumbai, today. Friends of IIFA, members from the film fraternity were present today along with U.S. Ambassador Peter Haas, and the Tampa Bay delegation to show their support for the upcoming celebrations in the United States of America. The 15th Videocon D2H IIFA Weekend and the Tata Motors IIFA Awards will be held from the 23rd – 26th of April.

     

    Actors Anil Kapoor, Madhuri Dixit Nene, Saif Ali Khan, Kareena Kapoor Khan, Bipasha Basu and music director Pritam were on hand to announce the details of the Videocon D2H IIFA Weekend. Leading the delegation from Tampa were Mayor of Tampa Bay – Bob Buckhorn, Hillsborough County Commissioner – Al Higginbotham and Santiago Corrada, President and Chief Executive Officer of Visit Tampa Bay and the IIFA hosts from Tampa Bay, Dr. Kiran Patel and Dr. (Mrs.) Pallavi Patel.   

     

    Peter Haas, U.S. Consul General in Mumbai said, “I’m excited by IIFA’s decision to hold this year’s awards ceremony in Tampa, Florida.  Bollywood fans across the United States will be thrilled that India’s biggest film stars are coming.  We look forward to other Indian companies choosing the United States as their travel destination and stand ready to assist.”

     

    The 15th edition of the Videocon D2H IIFA Weekend in April 2014 is set to include multiple star-studded events including the IIFA Rocks (a fashion and music spectacular), the IIFA Magic of the Movies & Technical Awards, and the crown jewel Tata Motors IIFA Awards.

     

    The Tata Motors IIFA Awards will be hosted by Shahid Kapoor and Farhan Akhtar. The first set of star performers at the Videocon D2H IIFA Weekend include Hrithik Roshan, Priyanka Chopra, Madhuri Dixit Nene, Saif Ali Khan, Kareena Kapoor Khan, Ranveer Singh, Sonakshi Sinha, Bipasha Basu, Pritam and Vir Das among others. The performances would be choreographed by the internationally-renowned Shiamak Davar. More stars would be announced in the next few weeks.

     

    The sale of tickets for the Tata Motors IIFA Awards has been brisk with more than 15000 tickets being already sold without any announcement of performing stars. The response from the audience is phenomenal and the Indian contingent is looking forward to the first-ever IIFA Celebrations in America.

     

    Business events include the FICCI-IIFA Global Business Forum which focuses on business opportunities across the two geographies, the Global Leadership Honours and a Media and Entertainment Strategy Summit led by Ernst & Young and FICCI’s Entertainment division.

     

    The FICCI IIFA Global Business Forum will take place over two days (24th & 25th April) at the Tampa Convention Center. Hosted by the University of South Florida College of Business, the business forum will be addressed by several leading visionaries and business leaders including Indian IT visionary, founder and Executive Chairman of Infosys, Mr. Narayan Murthy and FICCI President Siddharth Birla. The business forum’s verticals will focus on renewable energy, pharma, healthcare & life sciences, tourism, IT and cyber security, infrastructure, education and higher education.

     

    For the first time this year, the IIFA EXPO comprising a B2C showcase of businesses from India and US would be on view. The focus areas are property, wellness and tranquility, jewelry, banking, tourism, bridal wear, clothing, handicrafts and artifacts.

     

    Additional unique events include an IIFA Masterclass with an international actor and IIFA Stomp which is a celebration by the Tampa Bay community to welcome IIFA on April 23rd – a unique celebration of Indian music, dance and cuisine in the Curtis Hixon Waterfont Park in Tampa. This open for general public event, will feature popular DJs led by Ravi Drums and Akbar Sami.

     

    Long time friend & supporter of IIFA, International Actor, Anil Kapoor said “There is nothing as unique as Bollywood, and Tampa is in for a treat this year! The IIFAs are a great platform for us to showcase our work to the world. This April, IIFA will bring the magic of Indian Cinema to America.”

     

    Speaking on her years in the US, Madhuri Dixit Nene said, “Very few know that I lived in Florida for a while. I have been to Tampa Bay and I can tell you honestly it is a beautiful city and the people there are warm and welcoming. Thank you for hosting us. We are gonna rock.”

     

    Saif Ali Khan commented saying, “It’s always amazing to give our Indian and international audience a once-in-a-lifetime opportunity to witness one of the finest celebrations of Indian culture and cinema. IIFA is really going to rock this year!”

     

    Mr. Ranjit Yadav, President, Passenger Vehicles, Tata Motors said, “After an exciting debut last year, Tata Motors is again joining hands with IIFA to delight their global audiences. With our newly showcased, next-generation cars – the Zest and the Bolt, at the recent Auto Expo 2014, we also have some new emerging superstars to add to the excitement. Engineered for global markets, through global teams across India, UK and Korea, these cars will set new standards in their respective segments just like the IIFA Awards. These cars are a true representation of our Horizonext philosophy, with best-in-class offerings and will showcase the Next in Design, Performance and Infotainment. We will bring many more such exciting best-in-class offerings and we hope to receive your support in our journey, in the Future”.

     

    Kareena Kapoor Khan said, “There is a great pride when representing your country and the Indian film industry, and IIFA makes that possible for all us. I am excited to reach out to our fans and Indian Cinema aficionados in the USA and across the world. I’m sure IIFA 2014 is going to be a phenomenal success as it ventures into USA.”

     

    Mr. Sabbas Joseph, Director, Wizcraft International & IIFA said, “In our 15th year, IIFA continues to build bridges through cinema across communities throughout the world. We are determined to bring the magic and magnitude of Indian culture as Tampa Bay is set to witness the spectacle that is Indian cinema, when IIFA comes to the US, this April.”

     

    Bipasha Basu said, “Over the years, I have been privileged to have been a part of and performed at several IIFAs and have watched them grow from strength to strength. It is commendable that IIFA continues to be a magnificent celebration of Indian Cinema and IIFA’s efforts to promote Indian Cinema on a global scale are really praiseworthy. As an ambassador of Cinema, I whole-heartedly support this noble endeavor and will continue to do so. It would be fun to be in North America this year, because with a huge number of Bollywood fans in the country, it will only be a remarkable celebration.”

     

    At the onset of IIFA 2014, Videocon announced the launch of Videocon 4K 4 IIFA Facebook contest where the users can participate, play and win a chance to experience IIFA in Tampa Bay, US. Mr. Anirudh Dhoot – Director, Videocon Group stated, “In our 6th year of successful association, Videocon d2h along with IIFA, shares a similar outlook of promoting excellence in entertainment. The focus of both IIFA and Videocon d2h is adding variety and value in its entertainment quotient.  Videocon d2h which is now Asia’s Most Promising DTH brand strives to provide the best viewing experience in Asli HD through its DTH services and now reaches more than 10 million homes. We provide a very good platform for IIFA as well to reach out to this discerning audience.”

     

    Gaurav Banerjee, General Manager, Star Plus said, “We are proud to partner Wizcraft for over the last ten years in the biggest celebration of Indian Cinema with the IIFA weekend. This year with Tampa Bay as the host, a fantastic line up of talent and support from the industry, we promise to create a blockbuster evening reaching IIFA to millions of households worldwide through Star Plus.”

    Having travelled to some phenomenal destinations across the globe over the last 15 years, IIFA has graced the shores of the UK, Europe, Middle East, South East Asia, South Africa, Sri Lanka Amsterdam and Canada. Fans and enthusiasts of Indian Cinema from around the world can expect to see their favorite stars descend into Tampa, Florida during the weekend and witness Indian Cinema’s most glorious event unfold for the first time in America. With world-class infrastructure and facilities and having hosted a myriad of international concerts, events and the Super Bowl four times, Tampa Bay is the ideal choice for the 15th IIFA celebrations.

     

    The Videocon D2H IIFA Weekend is presented by Videocon D2H and the Tata Motors IIFA Awards is presented by Tata Motors. The IIFA Weekend &Awards will be broadcast globally on Star Plus, for the 10th year running.

  • Maya Digital Studio announces Motu Patlu Season 3

    Maya Digital Studio announces Motu Patlu Season 3

    MUMBAI: Maya Digital Studio in association with Nickelodean announced the launch of the 3rd season of their renowned comic series Motu Patlu. A favorite amongst kids and parents, the new series will be aired from 1stMarch, 2014 onwards at 12:30 noon, 4:30pm and 6:00 pm everyday.

    Ketan Mehta, Chairman & Managing Director, Maya Digital Studios, said, “Given the success of Motu Patlu and the roaring TRP, Nickelodeon decided to launch Motu Patlu season 3. We have signed up a new agreement of series of episodes and couple of feature film of 70 minutes”. He further added, “The request for the third season gives us the assurance that we are on right track. It also reinstates the fact that the audience loves Indian animation content, if it is done well. We hope to continue receiving this love from our audience in the 3rd season too”.

    Already a phenomenon in India, MotuPatlu is one of kid’s favorite characters and it is the only Indian kids’ show, which is able to compete with the best of the world. Inspired from the characters of Lot Pot Comics, Motu Patlu are lively comic capers that are set in the beautiful city of Furfuri Nagariya and are as similar as chalk and cheese. The awesome twosomes are always on an adventurous expedition and have an uncanny ability to get into tricky situations. The comic duo being the highest TRP gainers will be seen again on Nickelodean channel with all-new slapstick from 1st March onwards.

     

  • CNN International Appoints Ravi Agrawal as New Delhi Bureau Chief

    CNN International Appoints Ravi Agrawal as New Delhi Bureau Chief

    MUMBAI: CNN International today announced Ravi Agrawal as the New Delhi Bureau Chief. Agrawal will commence in this role with effect from April 1, 2014.Based in the country’s capital,Agrawal will manage and oversee CNN’s multi-platform newsgathering operations from India.

     
    Agrawal is an award-winning CNN producer and has worked with the network across its London and US offices for eight years. He assumes this new role from being the senior producer of CNN’s flagship Sunday program on world affairs ‘Fareed Zakaria GPS’.

    “India has the world’s interest and CNN has had a long standing presence and robust operations in the countryfor well over two decades now. Ravi’s appointment is very timely as we prepare to coverthe world’s largest democracy going to the polls in the coming months,” said Ellana Lee, Vice President and Managing Editor, CNN International Asia Pacific. “The wealth of talent and experience at CNN has enabled us to recruit the strongest candidate from inside the company for this vital role.With a combination of Ravi’s deep knowledge, understanding of India and his in-depth experience with the network’s global shows and operations, we will continue our comprehensive coverage from this country,” she added.
     

    Before GPS, Agrawal was the senior producer for ‘Connect the World’, CNN International’s daily primetime show.Previously, he produced key news programs from the London bureau including Business International, CNN Today and World Business Today. Having joined the network in 2006, Agrawal rose to become a producer in a very short span gaining extensive “live” and in-field production experience from around the world including, Davos, Delhi, London, Mumbai, New York and Washington.

    While Agrawal was its senior producer, ‘Fareed Zakaria GPS’ won a Peabody Award and garnered three Emmy nominations. In 2013, Agrawal was named a “Young Global Shaper” by the World Economic Forum. He received his Bachelor of Arts in International Relations from Harvard College where he was elected to the editorial board of The Harvard Crimson in his freshman year.

     

  • CMJ Breweries launches authentic German beer brand ‘Kaltenberg’ in India

    CMJ Breweries launches authentic German beer brand ‘Kaltenberg’ in India

    MUMBAI: CMJ Breweries in association with Konig Ludwig International is introducing the authentic German beer “Kaltenberg” in India. As a part of the licensing agreement CMJ breweries Private Ltd. will manufacture and distribute the highly famous premium brand Pan India. The first beer to be launched through this association will be Kaltenberg Royal Lager and it will be followed by Kaltenberg Royal Strong in the next few months. The beer will be positioned higher than the other premium beer much lower than imported ones. The product will be available across 1,000 outlets over the next few months in Maharashtra, Goa, Daman, West Bengal, Bihar, Jharkhand, Delhi, Karnataka, Tamil Nadu and Andhra Pradesh.

    Kaltenberg will be brewed at its state of art CMJ brewery in Meghalaya aptly known as Scotland of the east. Only those breweries are allowed to brew Kaltenberg beers which guarantee compliance of all Royal Bavarian brewing standards and specification and CMJ brewery is one of them. The fully automated green field brewery has been set up at Byrnihat with a cost of about Rs 125 crores. CMJ brewery has also set up  100 KLPD state of art grain based Extra Neutral Alcohol (ENA) Plant at Byrnihat with and investment  of Rs250 Crores. The ingredients for this beer come all the way from Germany and are produced as per German purity laws which are strictest all over the world.

    Commenting on the same Mr.Rohit Jain, Chairman, CMJ Breweries said that, “We are extremely delighted to introduce one of the World’s oldest beer brand to the beer connoisseurs in India. Brewed under the German Purity Law, this will be India’s first super premium beer available at half the price of an imported beer in India.  Through launch of this brand, we aim to capture about one-two per cent of the premium beer market in India in next 3-5 years.”

    Konig Ludwig International is controlled and managed by HRH Prinz Luitpold von Bayern. He is a member of the Royal family of Bavaria. All beers from Kaltenberg Castle are brewed under the strict quality control of HRH Prinz Luitpold von Bayern and his technical team as per the Bavarian Purity Law which has been issued by one of his ancestors in the year 1516.

    Their expertise in the brewing business can be traced back to 1260 making Kaltenberg, possibly, the oldest beer brand in the world. Over almost 800 centuries they have set such important milestones as the Purity Law of 1516, the wheat beer monopoly, the foundation of the Brewing University at Freising, the beer garden edict and the world famous Oktoberfest.

    The brand name Kaltenberg originates from its birth place in the Kaltenberg Castle, where beer has been brewed since 1871, and is still a Royal residence. It is the most sold international brand in the Royal Bavarian portfolio. This legacy is an integral element of Kaltenberg beers. The brewing know-how, quality and brand management have been developed and fine-tuned over the centuries. This quality performance is evidenced by regular success in international beer competitions and quality evaluations, such as the DLG, WBA and European Beer Star. Konig Ludwig International has license partners in over 10 markets. Where-ever the beers are locally produced, it has proven the capability to replicate world-wide the same high standard in quality, taste and brand positioning.

    CMJ Brewery had launched three of its own brands in north east in March 2013. The brands are manufactured under the German technical know-how from Konig Ludwig International. All the three brands namely Magpie Premium Lager Beer, Savage Super Strong Beer & Nutcracker Premium Strong Beer received an over whelming response from the consumers in the North East Region.

     

  • Peps India to join Asia cup 2014 as Central Associate Sponsor

    Peps India to join Asia cup 2014 as Central Associate Sponsor

    MUMBAI: Peps India, one of India’s leading mattress manufacturers announced that it will be the Central Associate sponsor for the prestigious Asia Cup that will commence on February 25, 2014 in Bangladesh. This will be the first time in India that a mattress brand will be a sponsor for an international cricket tournament. This will include branding for Restonic and (other mattresses brands that will be advertised).

    Peps India’s involvement in the cricket scene and sponsorship of Asia Cup is about more than generating widespread exposure for its products through this globally popular sport. It is also a great opportunity to promote the company’s proven expertise when it comes to mattresses and other sleep products as they plan to expand their business in the Asian domain.

    Mr K Madhavan, Managing Director, Peps India, said, “This is a momentous occasion for us to be associated with cricket. It’s a sport that I grew up watching and continue to follow it closely and it’s an extremely proud moment for me and the company.”

    Asia Cup is a very important fixture on the international cricket calendar and the viewership across cricket watching nations is very high. As part of being the Central Associate sponsor Peps India will get to give away the sponsor trophy to the winning team at the end of the tournament apart from getting in stadium visibility and air time during the telecast of the entire tournament.

    “Cricket is like a religion in India and there have been times when the entire country grinds to a halt when there is a game being played and we know that Peps India can only gain tremendously by this association”, added Mr Madhavan. “A fit body and mind is needed to play a sport like cricket and good sleep is an essential ingredient for a healthy and fit body and by that we see a great connect between cricket and our brand”.

     

  • NeoNiche Integrated Solutions wins at Stars of the Industry Awards 2014

    NeoNiche Integrated Solutions wins at Stars of the Industry Awards 2014

    MUMBAI: NeoNiche Integrated Solutions won the award under “Most Admired Event Management Company” and “Most Admired Corporate Event in IT Industry” for “Gartner Symposium & ITxpo 2013”

     

    Winners of the ‘Stars of the Industry Awards 2014’ were announced at a gala event held on February 14, 2014 at Taj Landsend in Mumbai in the presence of luminaries and stalwarts of the industry. The Stars of the Industry Awards recognizes individual and corporate excellence across Industry verticals. These Awards were decided by an eminent Jury comprising senior professionals. The Awards were sponsored by 94.3 MY FM and endorsed by Asian Confederation of Businesses.

     

    Speaking on the awards Prateek N. Kumar CEO & MD NeoNiche Integrated Solutions Pvt. Ltd said “We are happy to be named the “Most Admired Event Management Company” and to get “Most Admired Corporate Event in IT Industry” for one of the events managed by us is a double whammy. We are extremely grateful “Stars of the Industry Awards” organizers and 94.3 MY FM who provide such a great platform, to our clients who trusted us and are some of the most prestigious and recognized names in the corporate space. We also thank our partners in the industry and NeoKnights who deliver our promise of Ideas, Innovation and Insights to every project that we undertake. Lastly we pledge to continue giving our clients the most professional, innovative and process driven service, as we go forward with this new found recognition”

  • GroupM crowned ‘The Dream Company to Work For’

    GroupM crowned ‘The Dream Company to Work For’

    MUMBAI: GroupM India, the country’s largest media investment conglomerate, was honored with the ‘The Dream CompanyTo Work’Award for in the Media and Entertainment sector. GroupM is also in the overall list of ‘Dream Employer of the Year’in India. The awards have been conferred by the World HRD Congress 2014 in Mumbai.

    The ‘Dream Companies To Work’ is an annual event organized by the World HRD Congress to reward and recognize People and Talent initiatives of organizations across various sectors. Over 100 companies participate at the World HRD Congress 2014event including Accenture, Angel Broking, Citibank, HDFC, Infosys, Samsung, SBI, Cavin Care,Reliance, Novartis,TCS and many more.This was the first time that GroupM participated at the ‘Dream Companies to Work For’ Awards.

    CVL Srinivas, CEO, GroupM South Asia said, “GroupM is extremely proud to receive the awards from the World HRD Congress. The awards reaffirm that investing in our people is the best way to ensure cutting edge product quality and superlative customer delight. Talent management remains a critical focus area for us at GroupM South Asia.”

    Added Gaurav Hirey, Chief Talent Officer, GroupMSouth Asia, “GroupMand its agencies have pioneered some of the best Talent practices in the South Asia markets. We are investors in people and in the last year, we have aggressively pursued a people transformation agenda. We have worked on various capability-building initiatives like the Youth Executive Committee (YCo), The New ME Initiative for digital orientation and looked at getting in fresh ideas and talent through an engaging Campus Connect effort. This allows us to provide huge value to all our stakeholders, especially our clients and our employees.”

    Over the last 11 plus years, GroupMIndia has cemented its position as an innovator and thought leader in the media industry. GroupM also has a distinction of having invested in a full fledged talent management team the only one in the media and entertainment industry. Over the last year, GroupM has made a paradigm shift in the way it operates in South Asia, keeping in mind the ever changing media landscape. With digital at the heart of their processes and planning, it has resulted in the conglomerate winning over 82 new businesses across its agencies and specialist units.

     

     

  • Discovery channel presents its new india series LIVING WITH KKR

    Discovery channel presents its new india series LIVING WITH KKR

    Discovery Channel will present the riveting story of IPL Team Kolkata Knight Riders’ transformation, from a group of struggling players in the early years to their emergence as formidable champion of the league in its new series LIVING WITH KKR.

    The four-part series LIVING WITH KKRwill air from February 24 to 27 at 8 pm on Discovery Channel.

    The series traces the emotional journey of the team from its unsuccessful first three years to its ultimate redemption as IPL champions. The viewers will witness candid admission by their favourite star Shah Rukh Khan – his worst fears, heart-rendingmoments and record celebrations. They will hear straight from Shah Rukh Khan the reasons for selecting Kolkata for his team, itsarduous climb, the tears from constant defeats, adapting to new format and relationships that didn’t last.

    The series also brings to the fore the unseen role played by co-owners Juhi Chawla and Jay Mehta, the daring new decisions of its CEO Venky Mysore, the immense pressure absorbed by its captain Gautam Gambhir and the passion of the players, coaches and fans. In the series, Discovery Channel will also provide insights into the IPL phenomenon; the electrifying passion, poignant drama, astonishing opportunities and consummate glitz.

    Shah Rukh Khan, owner of KKR and Bollywood superstar,said, “Kolkata Knight Riders is not just a cricket team of IPL for us. It has been a family since the inception. Each and everyone involved with KKR since the beginning has had a journey worth a mention. I am thrilled to share this journey of tears, sorrow, strength and victory with everyone. On behalf of Juhi, Jay and myself, I would like to thank the different players from all seasons of IPL, the coaches, physicians, the management and everyone else who has been a part of this wonderful team for doing what they have done over the years. I also thank the very loyal fans who have supported us and loved us no matter what. And special thanks to Discovery for getting our story across to the people around the world.”

        
    Speaking on the series, Rahul Johri, senior vice president and general manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific says, “Discovery Channel is recognised for its path-breaking and entertaining programmes. There is immense appetite amongst millions of cricket fans in India to gain up-close and personal access on what goes beyond the cricketing field.LIVING WITH KKRwill present the inspiring story of the team’s defeat, endeavour and absolute triumph. It will provide anunparalleled access to the all-embracing and dreamlike journey made by KKR players, coaches, fans and Shah Rukh Khan.”

    “There are moments in our lives that we always want to have with us as a memory of that time. Living With KKR is exactly that for us. The journey that KKR has had since the beginning of IPL has been unique. I am glad that we have a story to tell and with the help of Discovery Channel we will share it with the world. Hope everyone enjoys watching it as much as we enjoyed being a part of this journey that continues.” – saysVenky Mysore, CEO and MD, KKR.

    LIVING WITH KKRhas been produced for Discovery Channel by Engage Sports Media.