Category: Press Release

FANTA brings its quintessential Play to Snack time

MUMBAI: Snack time will never be the same again as India’s favorite orangey soft drink, Fanta, brings a playful proposition to snack times everywhere! In its latest communication campaign – “Snack-time Fanta-Time”, the brand adds a zing factor to snack time with “orangey Fanta time”, showing a group of youngsters enjoying a snack together with a bottle of the “orangey” drink. For the first time ever, the playful Fanta animation, characteristic of the brand’s advertising, has been produced in India with the introduction of a new Indian Fanta Character, the ‘Mom’.

Speaking on the launch of the campaign, Debabrata Mukherjee, VP – Marketing & Commercial at Coca-Cola India & SWA, said, “Snack times are moments full of play and fun energy that represent brand Fanta. Our global body of work on Fanta ‘Play’ has been appreciated world over and this year; we have taken the core proposition further by building in local consumer insights set in the Indian context. When you think of brand Fanta, the first thing that comes to mind is its great ‘Orange’ taste and with this campaign we are adding a little more fun and play to snack times with the invigorating Fanta spirit.”

This year, the brand focuses on the fact that Fanta is the top most preferred and enjoyable beverage with snacks. The campaign brings alive the strong tingly craving that the consumers have for the orangey, bubbly taste of Fanta along with their special snack time of the day. The new campaign will reach out to the consumers through an array of touch points including television ads, outdoor, radio, activation and social media.

The new campaign has been conceptualized by Ogilvy & Mather led by Ajay Gahlot, Executive Creative Director; Shailendar Mahajan, Senior Creative Director and Riazat Khan, Creative Director and produced by Nomad Films (For Animation). The lyrics have been written by Amitabh Bhattacharya and music composed by Vijay Antony. With its upbeat and playful tempo, the jingle has been rendered into seven languages including Tamil, Kannada, Telugu, Punjabi, Hindi, Marathi and Gujarati

Storyboard of the Ad

The visual story brings out how the taste of Fanta fuels the energy levels and brings in the element fun and play. The 3D animated film features the exuberant, bubbly characters sitting on dining table and looking bored. In comes, an Indian “Fanta Mom” character, and she opens a bottle of Fanta. Suddenly the moment is transformed into a more playful zone. The mother herself initiates “Play” in her children’s lives by tossing a “murukku/chakli” across like a flying saucer. After that the commercial goes into a playful space with the Fanta animation characters (popularly known as the Fanta ‘Crew’) making each other giggle with playful goofiness. The commercial ends with everyone drinking Fanta at a much more playful and bonded table.

Speaking about the campaign Ajay Gahlaut – Executive Creative Director, Ogilvy & Mather said, “Fanta is a brand that offers a lot of creative fulfillment. This time around, it was even more exciting. We got an opportunity to produce a TV commercial with the famous Fanta characters to suit Indian sensibilities. Overall, it was an amazing experience and a pleasure to produce the new Fanta ad. The creative manifestation is in perfect sync with the brand idea. Vijay Antony, known for the popular song Nakka Mukka, has composed the music for the Tamil as well the Hindi jingle. It is energetic & peppy like all the previous Fanta jingles. It will surely gain popularity”.

Speaking about creating the Fanta animation in India for the first time, Amitabh Bhattacharya, Executive producer, Nomad Films said, “At Nomad, we have always been very proud of what we have done for Fanta. An animation script of Fanta is probably the highest point in the history of Nomad. Creating the Fanta animation in India for the first time along with the all new, Fanta ‘Mom’ character was a great creative experience and we are happy with the piece of work we have managed to put together”.

The Fanta message for all moms is to create more Play at home and what better moment than ‘Snack Time, Fanta Time’

February 22, 2014
SureWaves wins BCS Ratna Award

BANGALORE: SureWaves MediaTech Pvt Ltd, a next-generation media convergence company was awarded ”Best Innovative Technology” for its groundbreaking technology at the 5th BCS Ratna Awards 2014 held yesterday at New Delhi. The awards honored organizations that have been playing the role of a catalyst in Broadcasting, Media, DTH, Technology Providers & Cable TV industry in all areas. Founded in 2006, SureWaves, with over 30 technology patents, is one of the most innovative Indian start-up in recent times based out of Bangalore.

SureWaves’ ground-breaking technology enables large scale aggregation of audiences across multiple television channels and offers a single window interface to large national advertisers to effectively reach out to mass audiences on a market by market basis. The SureWaves Spot TV Network, one of the largest connected television networks of its kind anywhere in the world spans across 28 states and 7 union territories in India through partnerships with over 280 local TV channels that reach more than 80 million households and 400 million viewers.

On receiving the award Mr. Mandar Patwardhan – Chief Operating Officer, SureWaves said “We are extremely delighted and on behalf of SureWaves, I thank BCS Ratna Awards and Aavishkar Media Group for having recognized us with this award. For us, to win the Best Innovative Technology award is, of course, very motivating. We pride ourselves on our innovative flagship product – SureWaves Spot TV Network, which has made advertising on local channels accountable, measurable and is enabling national advertisers to reach out to a hitherto untapped audience.”

Since its inception in 2010, BCS Ratna Awards have become a symbol of excellence in the broadcasting and Distribution industry. This year, the awards focused not only on the excellence in the traditional media but also on path breaking initiatives in the case of new media as well. It was a one of its kind opportunity for Broadcasters, MSOs, LCOs, Technology & Content Providers, DTH stakeholders to come together on a single platform.

February 22, 2014
Award changes for 66th Primetime Emmy Awards

MUMBAI: The Television Academy’s Board of Governors has voted to approve several Award and category changes for this year’s 66th Primetime Emmy Awards. These changes were carefully considered by the Television Academy Awards Committee along with the Board of Governors to ensure that the Primetime Emmy Awards accurately celebrates the excellence in our ever-evolving industry. The following changes will be implemented into this year’s award competition:

Separation of Outstanding Miniseries and Movie Program Category

Outstanding Miniseries or Movie will now be split into two separate program categories. The new categories will be Outstanding Miniseries and Outstanding Television Movie. This separation is only for the program category with all other awards in the category remaining combined between the two formats. Movies and Miniseries were consolidated into a single program category in 2011 due to a general industry downtrend of the genre. The Television Academy acknowledges the increased programming of both movie and miniseries over the past three years and returned them to their pre-2011 status as separate program categories.

Split of Outstanding Reality Program Category

Outstanding Reality Program will now be separated into two categories – Outstanding Structured Reality Program (i.e. “Antiques Roadshow,” “MythBusters,” etc.) and Outstanding Unstructured Reality Program (i.e. “Pawn Stars,” “Duck Dynasty,” etc.). As with miniseries and movies, there is a general industry uptrend in two different types of narrative reality programming and the split accommodates that trend.

Split of Outstanding Voice-Over Category

Outstanding Voice-Over Performance will now be separated into two categories – Outstanding Narrator and Outstanding Character Voice-Over Performance. As with longform and reality, this split acknowledges and accommodates a general industry uptrend in the distinctly different achievements that are VO narration and VO character performance.

Increase in Number of Nominees for Directors, Writers and Performers in the Miniseries/Movie Category

The number of longform nominees in writing, directing and performing has been increased from five to six nominees. Additionally the final voting procedure has been changed from a preferential vote in which nominations are ranked one against the other in a head-to-head competition to a ratings-score vote, in which each nomination is considered on its own terms and given its own score (with the top scorer emerging as the award recipient).

Implementation of the 2% Rule for Outstanding Comedy and Drama Series Categories

The 2% rule will now be applied to the comedy and drama series program categories. Under this change, a comedy or drama series whose total first-round votes are within 2% of the sixth place series would also receive a nomination, creating the possibility of seven nominees in each category. Previously the 2% rule had only applied to categories with five nominees.

Outstanding Technical Direction/Camerawork/Video for a Series

This award will now be classified as an area award with the possibility of one or more than one award. The nominations would continue to be proportioned according to the entries. Additionally, the number of nominations will be increased from five to six.

The 66th Primetime Emmy Awards are scheduled for Monday, Aug. 25, 2014 live coast-to-coast (8-11 PM ET / 5-8 PM PT) on NBC from the Nokia Theatre L.A. LIVE in Los Angeles.

February 21, 2014
FremantleMedia increases global production footprint with a new spanish office

MUMBAI: FremantleMedia, one of the largest creators, producers and distributors of television brands in the world, is continuing to grow its global production business by opening a new Spanish office in Madrid and appointing Nathalie Garcia as Chief Executive Officer. Reporting directly to FremantleMedia’s Chief Executive Officer, Cecile Frot-Coutaz, Garcia will be charged with the strategic vision and overall management of the business, as well as developing and producing programming for broadcasters in the market.

FremantleMedia’s Chief Executive Officer, Cecile Frot-Coutaz says: “Having a presence in Spain is an important step in FremantleMedia’s growth strategy for southern Europe. Nathalie’s impressive track record in understanding the Iberian television market and her expertise working with key broadcasters to develop successful originations and local format productions will be invaluable in helping us to gain a foothold in this market, as we seek to broaden our global presence further.”

Nathalie Garcia says: “FremantleMedia has a worldwide reputation as a high quality television producer with an international network of production offices that feed and supply one another. I’m very much looking forward to working with such a global business, helping to build FremantleMedia Espa?a’s operation. I can’t wait to work with local broadcasters on FremantleMedia’s impressive catalogue of brands like Family Feud, Got Talent, The X Factor, Idols and The Price is Right in order to build a 360 degree business that encompasses television and digital.”

Garcia joins FremantleMedia from Plural Entertainment where she was CEO for Spain and Portugal. She is credited with restructuring the business to bring it more in line with market conditions, securing long-term production commitments like Hermano Mayor (Spanish adaptation of french format Le Grand Fr?re) and boosting the novelas production with both original developments and adaptations of formats such as Belmonte (based on Telemundo´s Herederos del Monte).

Before Plural, Garcia was CEO of Notro TV, part of the Vertice 360 Group. Within two years, the company was positioned as one of the main players in Spain, developing local productions including Doctor Mateo – a highly successful local version of the UK series, Doc Martin. As SVP Distribution and Production for Sony Pictures Television International, Garcia opened Sony´s office in the territory, leading the company for 10 years, and launched the production business, getting two series commissioned, including Spain’s first local drama in HD, based up on the Argentinian format Los Simuladores. She began her television career with Telemadrid, negotiating film buying from large multinational companies.

Garcia joins FremantleMedia in March.

February 21, 2014
RTS crowns CNN International news channel of the year

MUMBAI: Last night at the Royal Television Society (RTS) Awards, CNN International was crowned News Channel of the Year for the second year running beating Sky News and the BBC News Channel, plus won the coveted Best News Coverage – International category for its outstanding reporting of Typhoon Haiyan in the Philippines beating ITN and BBC One.

The network’s coverage of news events such as the Westgate Mall siege in Nairobi, the struggle for power in Egypt, the devastation of Typhoon Haiyan in the Philippines, the on-going crisis in Syria, and the rise of extremism in the former Soviet republic of Dagestan, won over the RTS jury.

Tony Maddox, Executive Vice President of CNN International, said: “To win News Channel of the Year for the second year running, against some strong submissions from our peers, is a very special honour. Our profession is being tested today more than ever before, but the bravery, determination, skill and fortitude of my colleagues around the world has been unwavering.

“Our coverage of Typhoon Haiyan was exemplary from start to finish. Our crews showed enormous bravery as well as great sensitivity on what was both a physically gruelling, emotionally draining, and very important assignment. I’m delighted that their efforts have been recognised here, and I couldn’t be more proud of their work.”

These two awards are the latest recognition of CNN International’s editorial strength. The channel was recently named Cable & Satellite Channel of the Year at the Asian Television Awards, and had a strong showing in the Emmys, FPA Awards, Peabody Awards and the Overseas Press Awards. CNN is also the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America.

February 21, 2014
BBC World News survey reveals impact of mobile advertising on affluent consumers

MUMBAI: BBC World News and BBC.com/news have today released the results of a global study – the first of its kind – examining the usage of mobile devices by consumers around the world.

The study surveyed 6,000 smartphone owners in Australia, Germany, Sweden, India, Hong Kong and the US. It compared the habits of affluent consumers – the highest 20% income earners in each country – to those of the general population.

The results reveal the increasing importance of smartphones to affluent consumers and demonstrate the extent to which mobile devices are integrated into their personal and, crucially, their business lives, as improved technology enables greater engagement with content. The study also provides clear evidence that affluent consumers, who make up a large proportion of the BBC World News and BBC.com/newsaudience, are significantly more receptive to mobile advertising than the general population.

Key findings include:

•51% of affluent consumers use their mobile phone for business, compared to 40% of the general population

•39% of affluent consumers access the internet via their mobile devices at least once an hour, which is 18% higher than the general population

•Affluent consumers are 18% more likely to share their location to get relevant services than the general population

•Affluent consumers are more likely to prefer mobile devices to desktop for news-related content than the general population. The contrast is particularly notable for current affairs or breaking news, where the figure is15% higher for affluent consumers than the general population, and business/finance news, where it is28% higher

•News apps are the most commonly used mobile phone apps for affluent consumers, whilst social network apps are favoured by the general population

•A third of affluent consumers agree that, if a brand wants to be modern and dynamic, it needs to be on mobile – 15% higher than the general population

•Mobile advertising is twice as effective as the already proven advertising medium desktop in driving key brand metrics such as awareness, favourability and purchase intent amongst the total population. This figure rises to four times as effective for affluent consumers

•High income earners are as positive towards advertising on mobile (19%) as desktop (18%). The percentage who are happy to see ads on mobile websites rises to 41% for sites where the content is free.

India

•55% of affluent Indian consumers access the internet hourly in India on mobile devices vs. 39% of total affluent consumers

•Affluent Indian consumers are far more likely to use their phone for business (79%) vs. 51% for total affluent consumers

•Over half of affluent consumers in India agree that their smartphone is the primary tool for organising their personal life

•58% of affluent consumers in India agree that an increasing amount of their work is being accomplished on their mobile device (compared to 35% all affluent consumers)

•56% of affluent consumers in India prefer to use their mobile device to access news, rather than using a desktop (30% for all affluent consumers)

•52% of affluent consumers in India are more likely to share stories on mobile rather than desktop (compared 31% for all affluent consumers).

•56% of affluent Indian consumers agreed that to be seen as modern and dynamic a brand needs to be on mobile (compared to 30% all affluent consumers).

The survey emphasises the growing trend for news consumption on mobile platforms and reflects the results of the BBC’s 2012 study of news consumption -http://www.bbc.co.uk/mediacentre/worldnews/news-consumption.html- in which 59% of affluent consumers expected to consume more news on their phones over the next five years.

When asked which single device they prefer to use for news, the number of affluent consumers who name the mobile phone has risen by 15% since 2012 and tablet is up by 9%.In contrast, the amount of people who say they prefer desktop has decreased by 17%.

Additionally, 2012’s survey found that news consumption on mobiles was mainly restricted to scanning news headlines. In comparison, 34% of new handset users* surveyed in the new study say they now dive deeper when consuming news and are likely to read additional articles connected the original piece. This is 42% higher than for those using older handsets. Owners of the latest handsets are also 10% more likely than the general population to watch news video or stream content on their mobile phones.

Jim Egan, CEO of BBC Global News Ltd said: “The rapidly growing importance of mobile to our global audiences is one of the big themes for our industry and we are constantly working to create the best mobile browsing experience, be that with the introduction of our international BBC News and Sports apps, or on-going responsive design innovations. This new research reveals significant change in mobile consumption – people are delving deeper into stories on their mobiles, consuming more video and, significantly, growing accustomed to advertising on their mobiles. This large study provides compelling evidence that mobile advertising works with affluent mobile consumers in particular and that has big implications for publishers and advertisers alike.”

Notes to editors

*New/latest handsets defined as those released since September 2012. The study was conducted by Millward Brown. BBC World News and bbc.com/news are owned and operated by BBC Global News Ltd, a member of the BBC’s commercial group of companies.

BBC World News is available in more than 200 countries and territories worldwide, and over 360 million households and 1.8 million hotel rooms. The channel’s content is also available on 175 cruise ships, 53 airlines and 22 mobile phone networks. For further information on how to receive BBC World News, download schedules or find out more about the channel, visit bbc.com/tvschedule, bbc.com is one of the most respected brands on the internet and complements BBC World News in its offering of high quality, up-to-the minute international news, business, sports, weather, lifestyle, technology content and in-depth analysis. Launched in November 2007, the site attracts 58 million unique visitors each month.

BBC Advertising sells advertising and sponsorship solutions on behalf of BBC World News and bbc.com. For more information on BBC Advertising see http://advertising.bbcworldwide.com.

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February 21, 2014
CNN-IBN & IBN7 bring you Open Mike

MUMBAI: As we approach the most crucial elections in the history of India, CNN-IBN and IBN7, with its legacy of inclusive journalism, recognize the role of the common citizen and the need to empower them with a voice. The channels have come up with a unique initiative called Open Mike that will give the masses a platform to voice their concerns, grievances, opinions, expectations from the upcoming General Election at a scale that has never been seen before.

Everyday a question revolving around key political issues, opinions, policies, reactions to proposals will be put forward on–air and on the network’s various online and social media properties. CNN-IBN and IBN7 will travel across different cities, to pre-selected locations, and capture the views and opinions from various people on the said question for an on-air play-out. Viewers will also be enabled to submit their videos, responses on the channel’s various web and social media interfaces. The property will get extensive play on the channels with special shows and segments through the day through the entire period of elections. The key motive behind this initiative is to empower the common man and enable them to actively participate in the discourse on Elections.

Speaking about the initiative, Rajdeep Sardesai, Editor-in-Chief, IBN Network, said, “CNN-IBN and IBN7 have always followed a legacy of inclusive journalism. Taking this legacy forward at a very significant time in India, we have come up with the initiative ‘Open Mike’ to enable our common citizens to fully exercise their right to express their views and expectations from the government and help shape the future of our country.”

Don’t miss this special series starting from Monday, March 10th only on CNN-IBN & IBN7.

February 21, 2014
The National Laadli Media and Advertising Awards for Gender Sensitivity 2012-13

MUMBAI: The fifth edition of “The National Laadli Media and Advertising Awards for Gender Sensitivity 2012-13” for honoring Media and Advertising professionals is being organized by NGO, Population First, on Thursday, 20th February, 2014, 6:30 PM at TATA Theatre, National Centre for the Performing Arts (NCPA), Nariman Point, Mumbai. The awards are being presented by TATA and Supported by United Nations Population Fund (UNFPA).

The Laadli Media Awards were instituted in 2007, as part of the media advocacy efforts under the Laadli a girl-child campaign. The objective of the Awards is to recognize, acknowledge, felicitate and encourage media, journalists and advertising professionals working on gender issues. The awards draw the attention of the public to the positive efforts in the media with regard to gender sensitive reportage.

The Laadli of the Century Award is being presented to Ms. Shaukhat Kaifi, noted film and theatre personality who was one of the founder members of IPTA and the theatre movement in India. The Lifetime Achievement Award is being presented to Ms. Lalitha Lajmi a well known painter. The film Prem Manjhe Prem Manjhe Prem Astha!? a popular Marathi Film is selected under the film category.

From this year onwards, Laadli is instituting a special award titled “Laadli Extraordinaire” for honoring those media persons who have fought against gender violence, discrimination and have shown exemplary courage and conviction in their personal and professional life. This year’s award goes to Rina Mukherji, who fought against an established newspaper. Her services were terminated when she filed a sexual harassment complaint against a senior colleague.

The Honourable Minister of Public Health and Family Welfare and Protocol, Govt. of Maharashtra, Mr. Suresh Shetty, will be the Chief Guest along with Mr. Naseeruddin Shah, noted film personality, who will be the Guest of Honour for the event. The event will be hosted by television actress Simone Singh.

The event will have the screening of a play by The Creative Arts, titled ‘Baawre Mann ke Sapne’, winner of the best theatre Award this year.

A panel of distinguished jury members, comprising eminent media and social sector personalities namely Dilip D’souza, K.V. Sreedhar, Lynn de Souza, Sathya Saran, Satish Nandagaonkar, Shishir Joshi, Shobhaa De,Sidharth Bhatia, Monica TATA, Monica Wahi, Mrinmayee Ranade, Nandini Sardesai, Ranjona Banerji and Vishwanath Sachdev selected the winners for media and advertising awards.

Speaking about this 5th round of the Awards Dr A L Sharada, Director of Population First says “we have received around 1700+ entries this year and more than the increase in numbers what is satisfying is the range of topics covered- from problems faced by women in conflict areas of Kashmir to the strength of women in the remote areas of Kushinagar fighting for toilets at home to the need for understanding the problems of transgenders to the trauma of the two finger test for rape. All these varied topics have been dealt with a more gender nuanced perspective. The jury had a tough time selecting the winners. This goes to show that the concern is not just a fleeting one but here to stay. It is heartening to note that many of the winners have consciously made a decision to communicate with greater sensitivity.

In the two regional awards organized over the year, around 88 awards were given across all the States and Union Territories of the country covering 13 languages. Twenty Six awards were chosen for the national awards from among print, electronic and web journalists.

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February 21, 2014
MEC appoints Sidhraj Shah as Head of Brand Activation

MUMBAI: MEC, a leading media agency and part of WPP, (www.mecglobal.com), today announced the appointment of Mr. Sidhraj Shah as Head of Brand Activation. His mandate is to deliver innovative consumer experiences and to expand MEC’s brand engagement and implementation services. Shah’s last assignment was at Wizcraft as Deputy General Manager. An MBA from Bombay University, he will report to T Gangadhar, Managing Director, MEC and to Dalveer Singh, Head Experiential Marketing, APAC, GroupM’s experiential marketing unit.

Speaking about the appointment, T. Gangadhar said, “We are pleased to have Sidhraj on-board. His proven track record of helming award-winning campaigns will be a definite asset to MEC and to our clients. Integrated marketing communications (IMC) is at the core of MEC and I am confident Sidhraj’s experience will further improve the quality of our product.”

With prior stints at O&M, SSC&B Lintas and Bates 141, Shah has conceived and executed ground-breaking campaigns for clients such as McDonald’s, Standard Chartered, Virgin Mobile, Siemens, MTV and MiD-Day. He has successfully executed activation programs that have become case studies within the industry – such as India’s 1st Pogo Flash Mob activation for McDonald’s, the RFID Tech innovation for Siemens Data Tracking at Elecrama (2012) to India’s largest 3D art-style façade for MCHI Exhibition (2013).

On his appointment, Sidhraj Shah said, “I am very excited with this opportunity to be working with MEC. My aim will be to continue to deliver noteworthy and unique propositions for our clients and consumers alike.”

Dalveer Singh added, “We set our sight at the highest level when looking for a new leader at MEC and I am pleased to say we have achieved our objective. We wanted a very high caliber person with a proven track record combined with fresh thinking and have the drive to do the unusual. I am personally very excited and welcome him to the family”

February 21, 2014
Aaj Tak, India’s most trusted Channel presents the icon of trust & truth – Gandhi

MUMBAI: Aaj Tak, the nation’s No. 1 News Channel launches a unique series – ‘Satyagraha – 2014’ that draws inspiration from the Father of the Nation – Mahatma Gandhi. With the upcoming elections and the people’s verdict around the corner, claims and counter claims are making the political landscape cloudy for the voter. While the chaos is making the viewer lose patience on the bigger picture, Aaj Tak brings out an anchor in the rebirth of Mahatma Gandhi with this ground breaking series, ‘Satyagraha 2014’. The belief behind the show is that Gandhi Ji is alive in all and his message is constantly reminding people that truth should be the deciding factor in the fate of this year’s elections.

The series is directed by Sunil Manchanda, the ace bollywood Director & Producer who has films like Paa, Cheeni Kum and Tere Naam to his credit. The lead role of Gandhi ji is played by Surender Rajan an actor and composer who had prominent roles in films like The Legend of Bhagat Singh (2002), Phas Gaye Re Obama (2010) and Munnabhai M.B.B.S. (2003).

Talking on the launch, Mr. Supriya Prasad, Managing Editor – Aaj Tak, said, “Aaj Tak is the No. 1 News Channel in the country and is also the most trusted TV Brand. The channel has been at the forefront with initiatives of social responsibility, be it in exposing corruption or on reducing crime in society and Satyagraha 2014 will be the pioneering show on New television with which we hope to bring out social change by bringing back values of non-violence and the pursuit of truth.” With Satyagraha 2014, the Mahatma comes back to real issues and real people. The first episode will be on the backdrop of the recent Muzaffarnagar riots where the Mahatma will be shown taking on elements that foster divisive politics. The episode delves into how Gandhi Ji shares his mantra for healing wounds and asks people to look into the future and come together beyond revenge.

This episode and the following episodes have an underlying message for people to walk into an all powerful path of truth and choosing what is right. The show captures the India that Ganhiji had dreamt of and how his message is relevant in today’s times.

Aaj Tak will be launching this show with the focus of reaching out to viewers across the nation and start a wave of social awakening where people will vote for the Truth and not be swayed by petty politics that has become the norm today. The challenges that the nation faces today are drastically disparate to the ones that Gandhi ji dealt with during India’s Independence. His ideals and his methods for resolving difficult national problems with his message of Peace and Nonviolence still remain relevant. Satyagraha – 2014 will put to test the relevance of Gandhi ji’s message in today’s times and gauge how effectively they can help the nation as we head towards the elections.

Satyagraha 2014 (Every Saturdays @8PM and Sundays @ 10 PM)

February 21, 2014