ITV

Category: Press Release

  • CNN-IBN & IBN7 are back with Kings & Queens

    CNN-IBN & IBN7 are back with Kings & Queens

    MUMBAI: Living up to its legacy of offering the most extensive and diverse election programming line-up in the industry, CNN-IBN & IBN7 are back with ‘Kings & Queens’. The show will profile key political leaders such as Narendra Modi, Arvind Kejriwal, Sonia Gandhi, Rahul Gandhi to name a few, who are likely to play a central and defining role in the 2014 General Elections.

    Fronted by IBN Network’s senior-most and best known anchors-Deputy Editor Sagarika Ghose, National Bureau Chief Bhupendra Chaubey, Deputy Foreign Editor Suhasini Haidar and Senior Editor Anubha Bhosle, ‘Kings & Queens’ will examine the life and political careers of these key individuals, and will examine how they could emerge as a King or a Queen or be a King-maker. The documentaries will include people who are significant in their lives-their classmates, close relatives, mentors, friends, strongest allies as well as critics.

    Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN-Lokmat, said, “As we approach the most crucial elections in the history of India, we have a diverse and extensive election based programming in the pipeline. To help our viewers know their leaders better, we bring to you our much acclaimed documentary series Kings and Queens, which will trace the journey of political leaders who are set to influence the upcoming General Election significantly.”

    Don’t miss this special documentary series starting from 28th February, every Friday 10.00 PM only on CNN-IBN & 1st March onwards every Saturday 10.30 PM only on IBN7.

  • Farhan Akhtar and Deepika Padukone celebrate the little joys of life with Coca-Cola

    Farhan Akhtar and Deepika Padukone celebrate the little joys of life with Coca-Cola

    MUMBAI: This New Year, the brand universally synonymous with happiness, Coca-Cola,gives a refreshing new twist to ‘Open Happiness’ and urges consumers to revel in the joys of life- big and small. The new campaign ‘Choti ho ya badi, har khushi mein Coca-Cola’, featuring the country`s heartthrobs and youth icons Farhan Akhtar and Deepika Padukone seeks to embrace and celebrate all the little moments of happiness that life throws up.

     

    This campaign is another step in the company’s journey of taking Coca-Cola where it really belongs – the masses, the people at large. Coca-Cola’s great refreshing taste, its values; all resonate across the length and breadth of the country. This initiative is directed at helping the country’s fastest growing soft drink brand, Coca-Cola, tostay firmly on its course to the company’s Vision 2020.

    The new campaign, which brings together Farhan and Deepika for the first time for a television commercial, spreads the Coca-Cola promise of happiness through a series of delightfully charmingads directed by the celebrated Anurag Kashyap. The campaign sees the two actors liven up the screen with their chemistry and engaging interactions in some everyday situations which have them cherish and rejoice the little joys of life with a bottle of refreshing Coca-Cola.

    Speaking on the new campaign, Debabrata Mukherjee, VP – Marketing & Commercial, Coca-Cola India, said, “Coca-Cola is a brand that stands for optimism and happiness. With our new campaign, Choti ho ya badi, har khushi mein Coca-Cola’, we have translated the brand’s happy energy into a series of commercials which capture the essence of finding moments of joy in our day to day lives. The language is very colloquial; the situations are every day, so that every consumer in India can relate to it and feel happy about the celebratory situations. The message is very simple – celebrate your moments of happiness, small or big, with a bottle of Coca-Cola”.

     

    He further added, “We are very happy to have both Farhan Akhtar and DeepikaPadukone join the Coca-Cola family. Our communication for Coca-Cola this year focuses on reaching the masses and both Deepika and Farhan slipped into the roles of “everyday people” with great ease. They are great role models and very inspirational for millions across the country”

     

    Speaking about the campaign, newly appointed Coca-Cola brand ambassador, Actor Deepika Padukone said, “When I think of brand Coca-Cola the feeling of optimism and joy immediately resonates. I have been a huge fan of Brand Coca-Cola, one of the most aspirational and iconic brands in the world and I am glad to have finally got the opportunity to be associated with it. I have thoroughly enjoyed this experience and working with Farhan, Prasoon, Anurag and the entire team at Coca-Cola has been absolutely incredible. The beauty of brand Coca-Cola is the fact that it stands for values, which are very simple yet very powerful. Values which each and every individual in any part of the world will identify with. I am glad to play my part in delivering Coca-Cola’s message of ‘Happiness’ to one and all in a very ‘Refreshing’ and engaging manner”

     

    Speaking about his experience and association with Coca-Cola, Farhan Akthar said “What stands out about brand Coca-Cola is its universal appeal. No matter where in the world you are, Coca-Cola is synonymous with celebration and joy. I am extremely excited to partner with Coca-Cola and to bring this joy to millions of consumers across the country. The entire team behind this campaign has made the experience tremendously enriching for me. I had a wonderful time shooting for the campaign which has given me an opportunity to portray a distinctly new character. A campaign which will connect with the way people including my fans, far and wide, celebrate their moments of happiness – big or small. All in all, just like Coca-Cola, it has been a very ‘refreshing’ experience.”

     

    Anurag Kashyap who has directed the campaign, said, “The campaign pays ode to the ethos of brand Coca-Cola of celebrating moments of joy no matter how big or small. I loved the concept of taking the cosmopolitan and undoubtedly glamorous icons such as Deepika and Farhan and putting them in extremely rustic scenarios that appeal to masses across the country.The campaign is very fun, happy, and bubbly, just like the effervescence unique to a Coca-Cola. Coca-Cola has given us some iconic campaigns in the past that I have thoroughly enjoyed I hope this campaign receives the same appreciation.”

     

    The campaign has been scripted by Prasoon Joshi and his creative team at McCann Erickson. The film has been produced by Producer Guneet Monga’s Golden Gaddi Films and directed by acclaimed director, Anurag Kashyap. The music of the campaign has been created by Mikey McCleary and Vishal Khurana.

     

    In addition to leveraging mass media advertising, the integrated communication plan includes roll-out of an array of touch points including  out-of-home (OOH) media, digital, behind the label promotion, point of sale merchandise and on-ground initiatives across all key markets.

     

    Commenting on the Campaign, Prasoon Joshi, CEO and Chief Creative Officer, McCann World Group India says, “The concept of happiness is universal, and the joy that one look or a smile from that special someone invokes is universal and not constrained by demographics. Similarly, Coca-Cola delivers the promise of happiness universally; whether you are in small town or a metropolitan city you can celebrate the little joys of life with a refreshing bottle of Coca-Cola. It’s this thought that served as the inspiration for this campaign. We have Farhan Akhtar and Deepika Padukone, two young and highly successful actors that have captured the imagination of the whole country essaying characters that you and I could bump into on the streets of Chandigarh or Allahabad or any other city. “

     

    Coca-Cola 2014 Thematic TVC- Feat Farhan Akhtar and Deepika Padukone

  • MTV and MTV EXIT, presents “Traffic” by Anurag Kashyap

    MTV and MTV EXIT, presents “Traffic” by Anurag Kashyap

    MUMBAI: A beautiful life is something that each human aspires to live. But what happens when you are lured by opportunities that seem beneficial but in reality are a nightmare? Human trafficking is a real life horror that has victimised thousands of people across the globe. In an initiative that brings light to these atrocities and works towards ending them, MTV, India’s leading youth brand, MTV EXIT, the world’s largest behaviour change campaign in the fight against human trafficking and exploitation, and one of India’s finest directorial talents, Anurag Kashyap, present “Traffic”, an eye-opening five-episode thriller series. The series is part of a global campaign to educate young people about the growing presence of trafficking in the world, and aims at inspiring them, so they can STOP. THINK. ACT. The first episode of “Traffic” airs on MTV on February 28, 2014.

    More than 200,000 persons are believed to be trafficked into, withinor through India annually. According to studies conducted by the Ministry of Women and Child Development, there are 3 million commercial sex workers in India, of which an estimated 40% are children. The five episodes of “Traffic” will highlighting varioustypes ofhuman trafficking, such as domestic servitude, forced marriage, being sold into prostitution, enslavement in a foreign land, organ trafficking and bonded labour.

    Speaking about this endeavour, AdityaSwamy, EVP and Business Head, MTV India, said,“Traffic is our initiative to raise awareness around human trafficking. It is happening every single day, all around us. Each one of us can make a difference and that’s what we want to communicate with this 5 part series. We are leveraging what we do best, content curation along with our broadcast and digital capability to reach out to people in a voice that will make them listen. MTV EXIT has done exceptional work in this field globally and it’s with these learnings that we begin the India chapter.

    Anchored and produced by the multi-talented AnuragKashyap, a 30-minute episode of “Traffic” will air every Friday at 7:00 pm starting February 28, 2014. “Traffic” will follow the journey of five people who were misled into the darkest abyss but emerged victorious by building up the strength to ask for help. With an aim to create awareness of this ever-growing social evil, each story will be narrated in a gripping format taking the viewers on a roller coaster ride of emotions.

    Anchor and Producer, “Traffic”, AnuragKashyap said, “Over the last few years, I have wanted to work on a project on human trafficking. So when I was approached by MTV for ‘Traffic’, I was thrilled. Through these films I want to reach out to my fans, especially the youngsters and make them aware of the perils oftrafficking.”

    Nirmala Nair, Country Manager – India, MTV EXIT said, “Research shows that an estimated 20.9 million people globally are in forced labour at any given time due to trafficking — and Asia contributes to 56% of this figure. While the statistics are shocking, very little is being done towards this cause. This is where MTV EXIT steps in. We’re committed to engaging, educating and empowering young people with the information and tools they need to help end human trafficking. Through ‘Traffic’ we will reach out to a huge audience of young people with information on human trafficking, and provide them with clear actions to reduce the demand for trafficking. It’s time to take a stand and act.”

    Debra Rosen, Movement Director of Walk Free said, “Education and awareness is the first step to bringing modern slavery to an end. That’s why a series like ‘Traffic’ is so important. It not only teaches you how to protect yourself, but inspires you to share your knowledge so that more people make ending modern slavery a priority.” In order to help reach an even larger audience, an anthem for “Traffic”was created by one of the most talented musicians in the country, Hitesh Sonik. Penned by renowned lyricist Piyush Mishra, the anthem is sung by Suraj Jagan.

    “Traffic” by MTV and MTV EXIT will be supported by a 360-degree marketing campaign across platforms. In addition to on-air, fans will also be engaged through various social media platforms.

    “Traffic” starts February 28, 2014 at 7pm only on MTV

     

  • Tata Motors launches‘ZEST for Stardom’, in association with IIFA

    Tata Motors launches‘ZEST for Stardom’, in association with IIFA

    MUMBAI: Close on the heels of unveiling TheZEST, a true dynamic sedan, from Tata Motors that meshes killer instinct with elegance, the Company today announced a new initiative in association with IIFA –‘ZEST for Stardom’. The all-new ZESTsignifies enthusiasm for life, exudes sense of excitement, anticipation, and energy, approaching life as an adventure, just like Bollywood stars. Through the ZEST for Stardom contest, Tata Motors and IIFA have brought theirs superstars together to offer a unique platform with an objective of engaging with customers, and provide deserving fans with a platform to perform with the young heartthrob, Ranveer Singh, on the IIFA stage, at Tampa Bay (USA).

    Mr. AnkushArora, Senior Vice President, Passenger Vehicles, Tata Motors said,“Our partnership with IIFA offers us a unique way to fulfill our promise to bring the best customer experiences, as we create new platforms and launch new initiatives that allow our customers to engage with our next-generation stars. We at Tata Motors are proud to announce the ‘ZEST for Stardom’ Contest’, which will provide a platform for deserving fans to perform on the IIFA stage.We promise to bring many more such exciting best-in-class offerings and hope to receive customer support in our journey to the podium finish”.

    Speaking on the contest, Mr. Sabbas Joseph, Director – Wizcraft International & IIFA said, “We are pleased to partner Tata Motors as the principal sponsor for the Tata Motors IIFA Awards. We believe that the ‘Zest for Stardom’ contest will give fans of Indian Cinema the once-in-a-lifetime opportunity, to shake a leg with their stars and live their dream on the IIFA stage.”

    The ZEST for Stardom contest goes live today. To enter the contest, users can send their one minute dance performance video, recorded on Ranveer Singh’s songs* at connect@tatamotors.com. Top ten short listed videos will be announced on March 6,2014 and the forum will be open for votes. These shortlisted videos can be viewed in the gallery of the ZEST for Stardom Facebook application. The user with the highest number of votes,wins a once-in-a-lifetime opportunity to perform with the stylish and talented actor Ranveer Singh and the ZEST, at the IIFA Awards. Besides, participants and voting audience will also get a chance to win a series of exciting prizes daily.

    Those who have Zest exude excitement and energy while approaching life and that is the new ZEST Sedan, in character. Recently unveiled at the Auto Expo 2014, the ZEST is a vivacious and energetic sedan engineered for global markets, through global teams across India, UK and Korea, It will set new standards in the sedan segment and is a true representation of the HORIZONEXT philosophy, with best-in-class offerings. The ZEST showcases the Next in Design, Performance and Infotainment, from Tata Motors.

     

  • Fashion One’s Latest Expansion Strengthens Dominance and Locks-in New Markets

    Fashion One’s Latest Expansion Strengthens Dominance and Locks-in New Markets

    MUMBAI: Fashion One LLC, has further enhanced its position as the premier international fashion, entertainment and lifestyle television broadcaster globally with the announcement today of ten new carriage agreements in nine countries.

     
    In Southeast Asia, Fashion One began broadcasting a localized feed in Thai with TrueVisions, a leading pay TV platform in Thailand. The channel also announces today the launch of the channel in BigTV, the latest entrant and one of the largest satellite pay TV in Indonesia.

     
    Fashion One’s CEO, Ashley Jordan, said, “These agreements strengthen our position across five continents including, Europe, Africa, Asia, Middle East and Latin America. Our agreements with TrueVisions in Thailand, Orange TV in France, and with Belgacom TV and Telenet in Belgium, are major milestones in our expansion. This showcase our high quality, original content approach clearly appeals in these markets.”

     
    Fashion One also secured a partnership with Sanoma Group’s Marie Claire and Feeling magazines to produce local content in Flemish for the local female audience about local fashion in the Belgium feed for Belgacom TV and Telenet. “The agreement with Sanoma is part of our considerable investment in local market. We look forward to apply the same model in different regions,” she added.

     
    “We heavily invest in localization. Fashion is ‘global’ but audiences want to receive programming that relates to their region, culture and unique style, and is in their native language,” said Ms Jordan.

     
    In South Africa, the network just renewed a multi-year deal with StarSat in South Africa, who receives the local African feed on the basic package, and the channel also announces today their expansion into Latin America with the launch of their Spanish feed on Cablevision in Mexico.
     

    Other agreements announced today include Bulgaria, with VioRa Interactive; Poland, with Inea; Iceland through 365 Media; BigTV in Indonesia, and DU TV+ in the United Arab Emirates.

     
    The international television network caters to the worldwide female audience, covering the very latest fashion, entertainment, and lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events. Fashion One also delivers a strong lineup of original programming from reality shows, documentaries, beauty tips and street styling.

    Details of the new carriage agreements:

    Indonesia: BigTV, the latest entrant and the largest satellite pay TV in Indonesia that provides the most HD channels in the country, carries Fashion One in all basic packages. Operating more than 153 SD channels and 24 HD channels, Big TV covers the whole country.

     
    Thailand: TrueVisions, the country’s leading subscription-based television operator, signed a deal to carry Fashion One in HD with a dedicated Thai feed. The channel (channel number 146) is available on the New PlatinumHD, New GoldHD, New SuperFamily and New SuperKnowledge packages.

     
    Belgium: After the free trial period in summer, Telenet, the digital TV platform in Belgium, launched Fashion One on Rex & Rio packs with dedicated Flemish feed. Fashion One is also available on multiple devices with an uninterrupted and engaging viewing experience to the subscribers. This is the first time Fashion One has entered the Belgium market.

     
    Belgacom TV, the IPTV platform of Belgium telco Belgacom, agrees to carry Fashion One on Digital Basic package for the Flanders and Brussels. The channel will deliver a dedicated Flemish feed.

     
    Bulgaria: TiVi, the digital interactive TV platform provided by VioRa Interactive Company in Bulgaria, signed a deal to carry Fashion One. Fashion One’s SD channel is available on basic package and HD channel is available on extended package.

     
    France: French IPTV operator Orange TV will broadcast Fashion One. The channel will be available on channel 160 and is available to all ASDL and Fibre subscribers starting January 2014. (To be confirmed)

     
    Iceland: 365 Media, the mass media company operating TV channels, Pay TV, radio, newspaper and website, signed a deal to carry Fashion One in high-definition in “Veröld & 365 HD” package after the free trial period. This is the first time Fashion One has been available in the Icelandic market. “We are delighted to bring Fashion One to Iceland, through 365 Media, the largest multichannel operator in Iceland,” says Holmgeir Baldursson, CEO Video International, the representative for Fashion One in Iceland and the Republic of Ireland. “This is a very competitive market for channels, and the quality of the content is simply outstanding.”

    Mexico: CableVision Monterrey carried Fashion One in Mexico. The Spanish localized HD feed launched on channel 956 starting February 2014.

     
    Poland: Tesat, cable TV platform operating more than 130 digital channels and up to 20 HD channels, agreed to carry Fashion One in extended basic thematic package available in both SD and HD standard. The launch marks the channel’s further expansion in the country. Tesat merged with INEA (also carrying Fashion One) late last year.
     

    United Arab Emirates: DU TV+ of DU, the United Arab Emirates’ second-biggest telecoms operator, agreed to carry Fashion One in the basic package. The platform offers more than 200 local and international channels and offers on-demand and multi-platform digital TV services.

  • Oscars to broadcast exclusively on STAR Movies for the 15th year consecutively

    Oscars to broadcast exclusively on STAR Movies for the 15th year consecutively

    MUMBAI: Star Movies announced that it will broadcast the eminent awards ceremony honoring achievements in the film industry, Oscars Live and Exclusive’, in India. Known as the Hollywood destination of India, Star Movies will be airing the Oscars for the 15th year in succession reinforcing its commitment to bringing its viewers the very best of American cinema.  Set to take place on 2 March, 2014, at the Dolby Theatre in Hollywood, Los Angeles, the 86th Academy Awards ceremony will honor the actors, technical achievements, and films of 2013.

     

    Star Movies gives its viewers another reason to look forward to the Oscars this year with the return of Ellen DeGeneres as host of the celebrated ceremony for the second time. DeGeneres hosted the 79th Academy Awards in 2007, for which she received a Primetime Emmy nomination for “Outstanding Individual Performance in a Variety or Music Program.”  Star Movies has aired a special video that the affable daytime chat show host has made for her fans in India. The promo has her donning a tux and putting on a special Oscars themed performance.

     

    Star Movies will exclusively showcase all the celebrity interviews and excitement from the Red Carpet to the performances of the most coveted awards night to the winners of the most prestigious trophy. The channel is dedicated to bringing an authentic Oscars experience right into their viewers living rooms. The channel will also be broadcasting the entire ceremony in Dolby 5.1 surround sound to create the best audio experience possible. In addition to this, the channel has introduced a month long movie festival featuring Oscar winning movies titled, ‘Oscar Fever’. The ‘Oscar Fever’ segment will air from Monday to Friday, at 7 pm and presents its audiences a spectacular Oscars experience with a variety of films nominated for the prestigious awards in the past years.

     

    The channel has also conducted a Predict and Win contest where the winners are given an chance to win a once in a lifetime opportunity to watch the Oscars Red Carpet 2015 in LA from the bleacher seats! To participate all the viewers need to do is log on to the STARMovies.in/Oscars2014 and predict the winners for this year’s categories.

     

    Commenting on the occasion, Kevin Vaz, General Manager – English channels, Star India said, “Star Movies is the go-to destination for Hollywood in India and we want to ensure that our viewers get the best of the Oscars experience possible. The Oscar Fever festival will air a host of excellent Oscar nominated films and the Predict and Win contest will grant two lucky winners a chance to attend the grand event in person.”

     

    The star-studded 86th Academy Awards will be telecast ‘Live’ on March, 3 February at 5:30am and a repeat telecast at 8 pm.

  • Award Nominees for 2nd Edition of IAA Leadership Awards Announced

    Award Nominees for 2nd Edition of IAA Leadership Awards Announced

    MUMBAI: The International Advertising Association’s (IAA) India chapter today revealed nominations for the first 12 categories of the much-awaited second edition of the IAA Leadership Awards. Taking into account the outstanding marketing and related initiatives that have been undertaken in the year gone by, the nominees have been shortlisted from the fields of Marketing of various products and services categories.

    The IAA Leadership Awards is a unique initiative which celebrates leaders in the fields of Marketing, Advertising and Media. The 2nd edition of the IAA Awards will witness honoring 21 individuals in as many categories who will be handpicked through a 2-stage selection process.

    The following are the list of nominees revealed today who will compete to win the 2nd Edition of the IAA Leadership Awards:

    Speaking on the nominees, Srinivasan Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman, R K SWAMY BBDO said, “Following the success of the first edition of the IAA Leadership Awards, we continue to honour and recognize the contributions of individuals across various verticals who have made a positive difference for the brands they represent. The nominees can be happy with the fact that they are the chosen few from the field of Marketing, shortlisted via a scientific thought process and detailed research. By celebrating their achievements, we hope to motivate them to raise the bar year-on-year.”

    The annual Awards this year is scheduled to take place on 1st March 2014 at Grand Hyatt Mumbai. Honourable Union Minister of State for Information and Broadcasting, Sri Manish Tewari will grace the occasion as the Chief Guest. The who’s who of the marketing, advertising and media industry are expected to be present at the awards night.

  • TLC’s new offering ‘Rachel Allen’s Easy Meals’ to kick start from 3 March

    TLC’s new offering ‘Rachel Allen’s Easy Meals’ to kick start from 3 March

    MUMBAI: TLC, the pioneer of cuisine programming in India presents a refreshing food series ‘Rachel Allen’s Easy Meals’ The charismatic and famous chef Rachel Allen returns to her roots back home in Ireland to cook simple and enjoyable dishes. Whether the cupboards are bare or a fabulous fuss-free meal needs to be cooked, Rachel will have all the answers. One can always trust Rachel Allen, to help cook a delicious and doable dinner on the table.

     

    Premiering on 3 March, Rachel Allen’s Easy Meals’ will air every Monday to Friday only on TLC.

     

    Each episode of ‘Rachel Allen’s Easy Meals’ is themed on a cuisine or an occasion ranging from Oriental Feast, Sunday Lunch, Easy Indian, Lazy Sunday Mornings, Quick Easy Baking, Speedy Sunshine Food, Inspired Italian to Easy Christmas amongst many others.

     

    Discovery Networks Asia-Pacific senior VP and general manager – south Asia and head of revenue, pan-regional ad sales and southeast Asia Rahul Johri said, “TLC is the home to the finest and most renowned global hosts and personalities. Rachel Allen is yet another delightful host who will bring her signature style and passion to cuisine programming on TLC.”

     

    Rachel Allen draws on years of experience to create delectable meals. Taking inspiration from people around her, Rachel shares the secrets of her approach to delicious and effortless food through a collection of simple but sumptuous recipes.

     

    Adding a new flavour  to the series, Rachel Allen lets the viewers enter into her life sharing her own passion, expertise and insight as well as that of the close friends, family and suppliers that she lives and works with every day through location stories shot in and around her home which is Ballymaloe in Ireland.

     

    Rachel is the author of four best-selling cookery books which include Rachel’s Favourite Food at Home and Rachel’s Food for Living. Her charming manner and effortless style make her a delight to watch. Rachel is columnist and contributor to a number of Irish publications. Her influences are both regional and global which continues to rise. She lives in her seaside home in County Cork with her husband Isaac, sons Luka and Joshua and their daughter Scarlett. 

  • Best Foods partners with ‘Shaadi Ke Side Effects’

    Best Foods partners with ‘Shaadi Ke Side Effects’

    MUMBAI: Best Foods, one of the largest rice companies in India, has announced its association with the upcoming Bollywood movie, ‘Shaadi Ke Side Effects’. To leverage the Perfect Match proposition of the brand,   with the synergy between the lead actors of the movie the brand has recently launched a TVC featuring Vidya Balan and Farhan Akhtar. The TVC is a rendition of scenes from the movie ‘Shaadi Ke Side Effects’ and connects beautifully to ‘Best Rice’.

     

    Best foods is an integrated player of rice, health & wellness products and the brand has an extensive offering of ready to eat  meals and ready to cook range of  culinary pastes and sauces.

     

    Speaking on the association, Best Foods chief executive officer Aayushman Gupta, said, “We always reinvent our marketing efforts in order to maintain a top of mind recall for the brand. With this viewpoint, we partnered with Shaadi Ke Side Effects and have launched a rendition of our brand TVC, with fresh visuals from the movie. We have been receiving a phenomenal response for the TVC and are already evaluating further such associations.”

     

    Last year, Best Foods partnered with Bollywood Blockbuster, ‘Chennai Express’ and received an encouraging response for their TVC created on the similar lines.

     

    Farhan Akhtar and Vidya Balan stars in ‘Shaadi Ke Side Effects’, directed by Saket Chaudhary. The movie is a sequel of ‘Pyaar Ke Side Effects’. The romantic comedy deals with discovering fresh romance in a marriage.

     

    Watch the TVC at http://youtu.be/AVE0TH6wUDI

  • COCOA-NOMICS: A CNN FREEDOM PROJECT DOCUMENTARY

    COCOA-NOMICS: A CNN FREEDOM PROJECT DOCUMENTARY

    MUMBAI: Two years ago, CNN Freedom Project documentary ‘Chocolate’s Child Slaves’ exposed the plight of young Africans forced to harvest the beans that make the chocolate we eat around the world. Many of the children made to work in the cocoa plantations in countries like Ivory Coast are forced to work long hours in appalling conditions, most have never even tasted chocolate. Cocoa-Nomics: A CNN Freedom Project Documentary premieres on CNN International on Saturday March 1 at 1930 IST.

     

    Now CNN host Richard Quest has returned to the plantations, with José Lopez, the Executive Vice President of Nestle, to find out if anything has changed and to see if chocolate producers are willing and able to eradicate slavery from their industry. Quest follows the supply chain, from bean to bar, examining the collective efforts to reform the cocoa industry – the fundamental socio-economic solutions needed to secure a sustainable future for cocoa farming and the chocolate industry.

     

    As the global demand for chocolate rises, so does the threat to the supply of cocoa; this is a pivotal time in the development of the cocoa economy in West Africa – for the industry, the next generation of cocoa farmers and for chocolate lovers.

     

    Premieres on CNN International on Saturday March 1 at 1930 IST