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Category: Press Release

  • LEADER TALK with Marten Pieters & Jenson Button

    LEADER TALK with Marten Pieters & Jenson Button

    MUMBAI: After a successful first season last year, CNN-IBN is back with its second season of Leader Talk, in association with Gulf Oil. The talk show features some of the world’s most well-known corporate giants and sports legends who share their ideas, thoughts, experiences and leadership mantras.

    In the sixth episode of this season, Rajdeep Sardesai speaks to Jenson Button, the 2009 Formula One World Champion who drives for the Vodafone McLaren Mercedes team and Marten Pieters, the MD & CEO of Vodafone India. On the show, the two leaders share the experience of working under tremendous pressure and yet enjoying the work, and also speak about the need and importance of taking breaks to regain the energy and enthusiasm at work. While Jenson says one should never stop learning, Marten believes that one needs to be motivated and thrilled by the challenges that come our way.

    Don’t miss this episode of Leader Talk – Season 2 on Saturday, March 8, 2014 at 11:30 AM followed by a repeat telecast on the same day at 10:30 PM and on Sunday, March 9, 2014 at 10:00 AM and 10.00 PM, only on CNN-IBN.

    For more information log onto: www.ibnlive.com/leadertalk

    Also, follow us on: www.facebook.com/leadertalk

  • ‘Innovating for a Better Tomorrow’ with Aurolabs & Jaipur Foot

    ‘Innovating for a Better Tomorrow’ with Aurolabs & Jaipur Foot

    MUMBAI: CNN-IBN, in partnership with Infosys, is all set to bring to the fore exemplary innovations that have not only transformed the lives of millions of Indians but have also left indelible impressions globally. The exclusive nine-episode series ‘Innovating for a Better Tomorrow’ will showcase innovations with significant business and social impact.

    The fourth episode of the series will feature Aurolabs, one of the largest ophthalmic products manufacturers which created the world’s cheapest intraocular lenses; and Jaipur Foot, the largest limb fitting society in the world which provides world-class artificial limbs, rehabilitation aids and other appliances to the physically challenged free of cost.

    Don’t miss the special episode on Saturday, March 8, at 7:30 PM, with a repeat telecast on Sunday, March 9, at 12:30 PM & 7:30 PM, on CNN-IBN; and on Sunday, March 9, at 4:30 PM, on CNBC-TV18.

     

  • Ramesh Narayan inducted into IAA Hall of Fame

    Ramesh Narayan inducted into IAA Hall of Fame

    MUMBAI: On 1st. March 2014, at a glittering ceremony in Mumbai to award marketers, media leaders and advertising achievers, the International Advertising Association (IAA) inducted Ramesh Narayan into its Hall of Fame.

     

    This is the highest honor given to a recipient by the IAA.

     

    Kaushik Roy, President Marketing Reliance Industries Ltd. read out the citation where the achievements of Ramesh Narayan were listed. These included the leadership role he played in associations like the Advertising Club, the Advertising Agencies Association of India, Asian Federation of Advertising Associations and the International Advertising Association. It commended him for being an influential force in establishing and nurturing creative awards in the country and for being a dominant factor behind the conduct of the AdAsia 2003 in Jaipur and AdAsia 2011 in New Delhi. It also recalled the decisive role he has played in the Audit Bureau of Circulations and the National Readership Survey and mentioned his thought leadership which helped institure the IAA’s flagship projets Lighting a Billion Lives, IAA Olive Crown Awards and the IAA leadership Awards. Finally, it referred to his journalistic achievements and to his social bent of mind.

     

    Ramesh Narayan said he was humbled to receive this great honor. Saying that the industry needed heroes to inspire the younger generation, he accepted the award on behalf “of those unsung heroes whose little contributions have made a big impact” on the industry.

     

    Srinivasan Swamy President IAA said “I am delighted that this award could be conferred on Ramesh in my term as President.”

     

    The IAA is a unique partnership of marketers, advertising agencies and the media with a robust presence in 77 countries across the globe.

  • FremantleMedia reveals Jury Members for CEO’s Got Talent

    FremantleMedia reveals Jury Members for CEO’s Got Talent

    MUMBAI: Following the announcement of the new initiative, CEO’s Got Talent, FremantleMedia today announced its distinguished three-member jury for the evening. Bringing together the mavericks of the corporate and entertainment world on a common platform, Raj Nayak, CEO, COLORS; celebrated director-producer Mahesh Bhatt and renowned actor Raveena Tandon are all set to be part of the jury panel.  Hosted by Mini Mathur, CEO’s Got Talent is a unique initiative, featuring 12 CEOs of India Inc.showcasing a fun and lighter side to themselves. The event is set to take place at Grand Hyatt Mumbai on Friday, March 7, 2014 and will be telecast on CNBC TV18.

    Illustrious Bollywood actor Raveena Tandon, jury member said, “I have recently started my own venture and, so, I can confirm first-hand that it is very difficult to find a balance between work and play. I feel humbled to be given the opportunity to be a part of this unique initiative which allows you to witness never-seen-before talent of corporates on stage. The fact that proceeds raised through this initiative will be donated towards the welfare of under-privileged children and make a difference in their lives also prompted my decision to judge this event.”

    Speaking about his decision to be part of the jury, acclaimed filmmaker Mahesh Bhatt said, “Over the years, discovering impressive talent and bringing them to the limelight has been my passion. Through my association with CEO’s Got Talent, I am looking forward to extend my expertise to Corporate India. The initiative is a novel concept with the head-honchos from the corporate world revealing their hidden side. I am happy to be a part of this initiative and am looking forward to an enjoyable and entertaining evening witnessing the fantastic talent of today’s leaders.”

    Raj Nayak, CEO, COLORS said, “CEO’s Got Talent is an incredible initiative being undertaken by FremantleMedia to encourage CEOs from across the country to step away from the hustle and bustle of their daily routine and showcase their talent. I am elated to be associated with the property as a jury member and look forward to witnessing the creative side of today’s young and upcoming leaders who have taken the corporate world by storm.”

     

    Produced by FremantleMedia and presented by Blackberry Messenger, CEO’s Got Talent will showcase India Inc.’s leaders in a manner never seen before, even by their peers. Proceeds from CEO’s Got Talent will go to Genesis Foundation, who provide financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, organ failure, thalassemia and extreme deformitie.

  • ZeeQ now available on Tata Sky

    ZeeQ now available on Tata Sky

    MUMBAI: ZeeQ, the kids channel from Zee group is now also available on Tata Sky; channel no. 627. Accessible under the ‘Supreme Sports Kids’ pack, viewers can enjoy watching ZeeQ with the English and Hindi feed.

     

    ZeeQ caters to the 0-14 year age segment. For the preschool viewers, the channel offers internationally acclaimed shows, such as ‘Dinosaur Train’ and ‘Zou’. Based on extensive research done by an expert panel, ZeeQ chooses internationally recognized programs, which inculcate curiosity among kids to question and learn. Through its association with BBC Worldwide, ZeeQ also showcases a time band of award-winning programs from BBC’s preschool brand — CBeebies. Apart from this, ZeeQ also airs a mix of live action and animated shows. Some of its prominent shows include Science with BrainCafe, Sid the Science Kid, The Weekly Wrap, Dinosaur Train, Zou, M.I. Four – The Multiple Intelligence quiz.     

     

    Commenting on the development, Mr. Subhadarshi Tripathy, Business Head, ZeeQ said, “Our aim is to reach to maximum number of households in India and provide a unique and engaging TV viewing experience to kids and their parents. Based on our philosophy of ‘doing what is right for the child’, our content is carefully chosen under the guidance of early childhood development experts. We are excited to be on Tata Sky.. We take it as our responsibility to offer safe, clean and engaging content that provides edutainment to kids.”

     

    Paolo Agostinelli, Chief Content & Business Development Officer at Tata Sky commented, ”At Tata Sky, we are committed to providing Indian families with world class experience of best content to offer on television. It is not only entertainment but edutainment that we focus on for our young viewers. ZeeQ aims to build essential life skills among children through programs and stories that educate and inform them in a fun, entertaining and engaging manner. We are pleased to offer ZeeQ on our platform adding value to our subscribers.”

     

    Tata Sky offers options for ZeeQ subscription; through Add-On (Kids) packs, which contains 12 popular kid’s channels. Those who wish to make their own pack or take the channel on a-la-carte basis can choose ZeeQ under their ‘make your own pack’ option.

  • Over 200 First-Time Exhibitors Join NAB Show

    Over 200 First-Time Exhibitors Join NAB Show

    MUMbai: More than 200 companies will exhibit for the first time at the 2014 NAB Show, home to the world’s largest gathering of vendors driving the future of media and entertainment. These companies will offer a first-look at new products and next-generation technologies through interactive exhibits, live demonstrations and technology-focused pavilions. NAB Show, held April 5-10 (exhibits open April 7-10) in Las Vegas, is the annual conference and expo for professionals who create, manage and distribute entertainment across all platforms.

     

    The 2014 NAB Show’s 204 first-time exhibitors will join a wide variety of NAB Show exhibiting veterans on the 850,000+ square feet of space that make up the NAB Show exhibit floor. The debuting NAB Show exhibitors include AMD-Advanced Micro Devices, Clearleap, Fujitsu Semiconductor America, Giga Entertainment Media, Siemens Convergence Creators GmbH, This Technology and Ustream. There are also several new exhibitors within Intel’s new Partner Pavilion. A full list of NAB Show first-time exhibitors can be found here.

     

    “These are transformative times for professionals who employ audio and video technology to communicate, educate and entertain. Nowhere will that be more evident than at NAB Show,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “The multitude of first-time exhibitors this year is reflective of NAB Show’s ability to adapt and deliver fresh perspectives on the industry’s most innovative companies and cutting-edge technologies.”

     

    The 2014 NAB Show exposition will comprise 1,550+ companies, including 550+ international exhibitors and some of the world’s leading brands and companies, including Accenture, Amazon Web Services, AVID, Canon U.S.A., Cisco, Clear Channel Satellite, Deluxe, Dolby Laboratories, Dome Productions, Ericsson, Evertz, FUJIFILM, General Dynamics, Grass Valley, Harmonic, Harris Broadcast, Hitachi, HP Enterprise Services, IBM, JVC, Microsoft Corporation, Panasonic, Piksel, Ross Video Limited, Sony Electronics, Technicolor, Toshiba, Verizon and The Vitec Group.

     

    Also on the exhibit floor this year, the new Interactive Television Pavilion will present innovations in technology, content/ad applications and services that provide personalized and consumer- controlled video experiences delivered with and through the television, mobile devices, PC and emerging digital video distribution systems. In addition, the expanded SPROCKIT program will feature a pavilion showcasing a unique collection of up to 30 market-ready startup companies positioned to transform the media and entertainment industry.

     

    NAB Show’s sales division reports that space is currently sold out for several exhibit communities including: Central Hall (Acquisition and Production, Radio and Pro Audio), Lower South Hall (Post Production and Display Systems) and Outdoor (Mobile Media).

  • Star India defines the future of digital media consumption at the Kyoorius Student Awards

    Star India defines the future of digital media consumption at the Kyoorius Student Awards

    MUMBAI: The only awards for India’s student community returns with10 new briefs set out by some of India’s biggest brands. Kyoorius, a not-for-profit initiative by Transasia Fine Papers, in association D&AD has announced the launch of the second edition of the Kyoorius Student Awards.

     

    Kyoorius has created India’s only awards programme dedicated to the next creative superheros of India. In a format that’s never been seen before, real clients have set out briefs for students. Partnering with some of India’s biggest brands and creative business — briefs have been set out for specialist categories — Identity, Typography, Illustration, Packaging Design, Motion Design, Graphic Design, Product Design, Digital Design, & two Open Briefs.

     

    Star India has partnered with Kyoorius to create a brief for the digital design category asking students to define the way India will watch TV on the go. Gone are the days where media and content is consumed on a single screen shared by the family; on demand and personal is the need of the hour. And this is an emerging trend that is especially prevalent with the youth.

     

    Students will work on challenges such as the approach of how a user will navigate the site, the filtering of content and the UX, and the behaviour of this experience across devices such as laptops, tablets and smartphones.

     

    All entires in response to Star India’s digital design brief and indeed all entries at the Kyoorius Student Awards will be judged by an international jury that will be flown down to India for the jury session to be held on ground and will be managed by D&AD

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    Students are encouraged to work on and submit their entries over a two month  period, the entry deadline being — 19th of May 2014. Priced at just Rs. 500 per entry, Kyoorius and D&AD stay committed to their not-for-profit causes and to help develop, recognise and reward the young creative talent across India. Winners of the awards stand to
    win the Red Elephant Trophy, a cash prize of Rs. 50,000/- and a student pass for Kyoorius Designyatra 2015 alongside being featured in the Kyoorius Awards Annual.

     

    Gayatri Yadav, EVP, Marketing & Communications at Star India said “We believe that innovation is at the forefront of growing the media industry. And the students are its creative torch bearers. Encouraging and engaging such talent is part of Star’s culture and this platform plays a significant role in preparing them for the industry. With the Kyoorius Student Awards, Star wishes to celebrate this juncture of art & commerce that will define the future.”

    Rajesh Kejriwal, Founder CEO of Kyoorius commented, “Design is most effective when it works. And Star is a great example of great design working hard for a great brand. The Kyoorius Student Awards are a great opportunity for younger creative minds to showcase their talent all while getting involved with creating real world solutions for real brands — brands that they can relate to.”

     

  • Kellogg’s Chocos unveils a new integrated campaign for Chocoland

    Kellogg’s Chocos unveils a new integrated campaign for Chocoland

    Kellogg’s Chocos, the popular breakfast cereal for kids launches a novel land of chocolaty fun – Chocoland, exclusively for kids. Children will now have access to a virtual world of their own, where they can explore new adventures, unravel mysteries of the chocolaty world and indulge in adventurous activities with their friends. Through this integrated campaign, Kellogg’s Chocos aspires to transport kids into a world of chocolaty delight. Coco the brand mascot will guide kids in the world of Chocoland.
     

    At Chocoland, children will witness special features such as the never-seen before chocolate volcano, the river of milk, the delicious chocolate-coated wheat fields and delectable chocolate waterfalls. Children will also learn the unique ways of living in Chocoland by visiting Chocoversity. In the process, kids will get a chance to win some exciting goodies.

    According to Harpreet Singh Tibb, Marketing Director, Kellogg India, “Our research has shown that for kids, chocolaty fun is not only about taste but a delight for all senses. Kids would love to be part of their ‘own world’ of Chocolaty fun. The brand Kellogg’s Chocos strives to create memorable childhood experiences filled with fun and learning, which delight both kids and their mothers. Chocoland campaign is another step in this direction.”

    The Chocoland campaign is an Integrated Promotion Campaign comprising of TV, digital and on-pack offers for kids.
     

    The Chocoland TVC gives kids a peek into the world of Chocoland. It is a mix of animation and real life shots wherein a child is seen enjoying Chocos in the morning and suddenly finds his friends and himself, in an unknown land. The kids are mesmerized by this new world of chocolaty fun called Chocoland!
     

    This TVC will also be supported by a second advertisement which encourages kids to be a part of the secret recipe hunt. Coco, the monkey, will take kids into the fascinating journey of what goes into making Kellogg’s Chocos.  Lucky winners will get a chance to go to Singapore.
     

    Speaking about the campaign, Vice President & Client Services Director, JWT, Samarth Shrivastava says, “Chocoland offers a world, where children can have uninhibited fun, have limitless possibilities to explore and enjoy. Coco the monkey, the Chocos mascot is their passport into the world of Chocoland; he is their friend and the fun starter. The fun stories and adventures in Chocoland have just begun”

  • Tata Sky Everywhere TV now on Android

    Tata Sky Everywhere TV now on Android

    MUMBAI: Tata Sky, the leading DTH player, has launched its popular application Everywhere TV for Android users. The application, giving Tata Sky subscribers access to view their favorite TV shows on their mobile phones was launched in October 2013 on the iOS platform.
     

    Available to Tata Sky subscribers, this service could be availed by downloading Tata Sky’s Mobile app from the Apple and Android stores. The Mobile app supports a host of free features, while to avail Everywhere TV service, the subscriber will have to pay Rs. 60 pm.

    Vikram Mehra, Chief Commercial Officer at Tata Sky, said,“The demand for Everywhere TV has been spectacular since its launch. People are spending a lot of time outside homes and are today experimenting with options to consume videos using different screens. Everywhere TV, is the solution to have easy access to all their favorite television shows on their mobile handsets, anywhere and everywhere.”

    Number of downloads for Tata Sky’s Mobile app for Everywhere TV saw staggering heights with over 1 lakh subscribers within 2 weeks of its launch. Today it stands at close to 5 lakh downloads already. It was rated as the No.1 app on the Apple store in Nov 2013. The highest number of downloads have been recorded of close to 10,000 in a day.

    Everywhere TV revolutionized the Pay-TV industry with its offerings on mobile handsets. Tata Sky is currently working on making Everywhere TV available on Android Tablets.

    The android mobile handsets compatible to this app currently are:

    •Samsung Galaxy S II with OS version 4.1.2

    •Samsung Galaxy S III with OS version 4.1.1 & 4.3

    •Samsung Galaxy S 4 with OS version 4.2.2 &4.3

    •Samsung Galaxy Note II with OS version 4.1.2 & 4.3

    •Samsung Galaxy Note 3 with OS version 4.3

    •HTC One X with OS version 4.2.2

    •HTC One with OS version 4.2.2

    •Nexus 4 VOS 4.3.

    •Samsung grand duos with OS version 4.2.2

     

  • Thums Up-Being Human VEER Campaign in partnership with CNN-IBN & AIF

    Thums Up-Being Human VEER Campaign in partnership with CNN-IBN & AIF

    MUMBAI: Thums Up-Being Human campaign VEER, in partnership with CNN-IBN &American India Foundation (AIF), has already managed to collect INR 50 lakh in donations, a landmark feat after just one month of its launch. The campaign, which was launched on January 24, had set out to raise at least INR 75 lakhs to make 1,000 people with disabilities employable.

    Since the launch of VEER, CNN-IBN and IBN7 have showcased inspiring stories of people with disabilities (PwDs), who despite various obstacles have managed to achieve success and earn people’s respect. These stories have touched people across India, many of whom have come forward to support the cause. Also, these channels have carried candid and detailed discussions on issues related to disability, which have spread nationwide awareness about this cause.

    Now in its second month, the VEER campaign aims to meet its target and help PwDs get the necessary skills and training.

    Alvira Khan on behalf of Salman’s Being Human foundation, said, “We at Being Human-the Salman Khan Foundation thank all those who have supported the Veer initiative. We hope the campaign continues to grow in strength.”

    Rajdeep Sardesai, Editor-in-chief, IBN Network, said, “We would like to thank all those individuals and groups who have helped us reach this landmark of INR 50 lakh. We believe that people will continue to support this campaign and help us achieve success.”

    Debabrata Mukherjee, VP-Marketing & Commercial, Coca-Cola India said, “Thums Up as a brand believes that every one of us has the potential that just needs to be unleashed. We came up with ‘Veer’ to offer people with disabilities a platform to unleash their potential. With support from our partners and donors, we are glad to announce that we have raised INR 50 lakh within a month.”

    Dr. Hemanth Paul, Country Director, AIF, said, “As an NGO that has been working on the whole livelihood space for the last eight years, the Veer campaign aimed at raising funds for the empowerment of persons with disabilities and getting them an equal stature in the society. We cannot thank our supporters enough for the help that they have extended. There is much more to do before we reach out target, but the response that we have received so far is an assurance that the initiative will definitely be a success.”

    The series has been running in conjunction with digital platforms. A dedicated call centre- 0120-4019191, a website – www.theveer.in, and a mobile app – VEER has been set up to enable people to make contributions. One can also send an SMS, ‘VEER’ to 51818 to know more about the initiative and make individual donations.