ITV

Category: Press Release

  • IAA Olive Crown Awards to be presented on 14th March

    IAA Olive Crown Awards to be presented on 14th March

    MUMBAI: The IAA Olive Crown Awards from the India Chapter of the International Advertising Association (IAA), in their fourth edition, will be presented at a glittering function to be held on 14th March 2014 at the Palladium Hotel, Parel, Mumbai.

    The Olive Crowns are Asia’s first and only awards that salute excellence in communicating sustainability. Endorsed by the Asian Federation of Advertising Associations (AFAA) these awards for “green” advertising have been warmly embraced by the industry and have grown in stature and size over the last four years.

    The awards are run like a cause without no fees for creative entries and a non-ticketed, entry-by-invitation-only awards ceremony.

    This year the IAA introduced a new special award for the Corporate Social Crusader of the year. This award saluted a corporate for an outstanding CSR initiative.

    “The response to this award from top corporates is very heart-warming” said Mr. Srinivasan K Swamy, President India Chapter IAA. “The awards ceremony promises to be as meaningful as it will be entertaining” he added.

    Mr. Pradeep Guha said “The association of 9XM as presenting sponsor with the Olive Crown awards is in its third year now. We believe that industry associations should work for the general good and are therefore happy supporting such initiatives. I am personally happy with the way these awards have grown and the elite attendance at the awards function only endorses this.”

    The Green Partners for the Olive Crown awards are Hungama.Com and the Patrika Group. The Banking Partners are Yes Bank Ltd.

     

  • Lowe Lintas and Partners and HUL win at Global Mobile Awards

    Lowe Lintas and Partners and HUL win at Global Mobile Awards

    MUMBAI: Lowe Lintas and Partners along with India’s largest FMCG Company Hindustan Unilever Ltd. have won the Global Mobile Awards under the category- Best Advertising or Marketing on Mobile for their innovative ‘Free mobile Radio’ service- ‘Kan Khajura Tesan’. HUL and Lowe Lintas are amongst one of the 31 winners from 680 entries across the world. 

     

     An ‘innovative’ medium that effectively reaches to the rural audience, The ‘Kan Khajura Tesan’ is a ‘Free mobile Radio’ in Bihar that provides users to access entertainment content worth 15 minutes per week. Reaching out to more than 5 million consumers, the channel has now become the biggest radio station in the state that was otherwise termed to be ‘media dark’.

     

    Speaking more about the service, Anaheeta Goenka (Executive Director, Lowe Lintas and Partners, India) said, “For Kan Khajura to take off, we needed people to take the first step and hence our singular task was to drive missed calls. Unlike all other mediums where you push the message out, here the consumer had to first call to even experience the content. The communication strategy was built around making them remember a 10 digit number, and call this number, again and again and again”. Quite a challenge in a day and age where we remember nothing beyond our own mobile numbers!

     

    Deepa Geetakrishnan (President, Creative – Lowe Lintas and Partners) said, “Kan Khajura Tesan was an answer to this task. We needed something surprising and sticky around this innovative mobile channel that would make people want to call it. And from there came the idea of Kan Khajura tesan….the tesan that gets stuck to your ears. A Kan Khajura (Centipede) is an insect that enters the ear, and gets lodged there. It’s quite common in North India.”

     

     To access the content the consumer is required to give a “Missed call” (the call here gets disconnected automatically after the two initial rings) on a given number. He is then called back where some content, which includes an RJ speak, jokes, and Bollywood songs amongst others, is played to him. Hence, giving the entertainment hungry audience exactly what they want.

     

     In today’s age of communication, although it has become easier to reach out to people globally, brands still face a problem in reaching out to the heart of India – the rural population. Currently, about 70% of India’s population resides in rural areas. Hindustan Unilever Ltd, for a while, had been trying to explore this untapped market further. Most of rural India lives in darkness due to lack of electricity, and hence most of rural India is ‘Media dark’. Keeping in mind the tremendous success achieved in Bihar, HUL has launched the campaign in Jharkhand and plans to take it to other states including Uttar Pradesh, Madhya Pradesh and Rajasthan.

  • ‘Pyaar Ka Dard Hai’ promotes Tourism Australia

    ‘Pyaar Ka Dard Hai’ promotes Tourism Australia

    MUMBAI: Tourism Australia (TA) in partnership with Tourism Victoria (TVIC)and Malaysia Airlines have collaborated with Star Plus, India’s leading Hindi General Entertainment Channel (GEC) to showcase Australia on their top-rated show ‘PyaarKaDard’ (The Pain of Love). Shot at iconic locationsin Melbourne and surrounds, uniquely Australian tourism experiences will be highlighted through a romantic journey of the iconic characters of the show thereby influencing viewers to consider Australia as their next holiday destination.

     

    As part of this highly popular drama series by Rajshri Productions, the lovable young couples of the Dewan family, Aditya and Pankhuri,along with Rubel and Payal set out on a honeymoon visit to Melbourne, Australia. The highlights of their trip includes the lead couplessoaking in the sights and sounds of Melbourne city and surrounds including a fascinating horse carriage ride around the iconic Flinders Station and Federation Square, visit to the iconic Melbourne Cricket Ground, interacting with kangaroos and koalas at Ballarat Wildlife Park, reliving the times of the gold rush at Sovereign Hill, indulging in gourmet delights, enjoying in a self-drive journey across the scenic Great Ocean Road, a helicopter ride over the Twelve Apostles, watching fairy penguins waddle along at Phillips Island, amongst many others.

     

    Mr. Nishant Kashikar, Country Manager, India& Gulf, Tourism Australia, said,“We are extremely pleased to partner with Star Plus to promote Australia as the preferred destination for romantic and family holidays through a show that has a huge appeal for our audience. Through this integration we have the fantastic opportunity to showcase Australia to dedicated viewers of daily soaps and entice them to replicate the holiday experiences of their favorite television actors. This ties in well with our strategy of educating the audience on the range of experiences available in Australia and we look forward to it translating into higher visitor arrivals for the destination.”

     

    Tourism Australia’s brand promotion activities are ongoing till end March 2014 in the two primary markets of Delhi and Mumbai, featuring television, print, digital and out-of-home advertising. Complemented with prominent content integration activities including on Star Plus and the film Shaadi Ke Side Effects are expected to further enhance top-of-mind recall as the next holiday destination for Indian travelers.

     

    As part of the airline co-op activities, Tourism Australia will have a campaign withMalaysia Airlines, also a key partner in the Star Plus content integration project with attractive tactical offers for Indian travelers to Australia.

     

    Celia Ho, Regional Manager South and SE Asia, Tourism Victoria stated “PyaarKaDard airing on Star Plus has one of the highest viewership in India especially across the family audience. We are pleased to be associated with a show that offers a perfect fit to showcase Victoria as a fun and family destination. The state offers an intriguing dimension to the story of the couple. We hope that seeing their favourite characters enjoying the sights and sounds in Victoria will highlight the sheer variety of options and encourage the desire to visit Melbourne.”

     

    According to Mr. Azahar Hamid, Malaysia Airlines’ Regional Senior Vice President, South Asia and Middle East, ‘We are thrilled to be associated with one of the most popular and leading TV programmes like ‘PyaarKaDard’ at Star Plus. This is a great opportunity for us to promote Malaysia Airlines’ five star services globally. I am confident that such associations will help us build major presence in India to showcase our premium offering when travelling on Malaysia Airlines.’

     

    Nikhil Madhok Senior Vice President Marketing and Programming Strategy, Star Plus said, “Star provides the most relevant platforms to brands from across categories to showcase their offerings through seamless integration with our content. Tourism Australia wanted to connect with our audiences at an emotional level hence the honeymoon track in PyaarKaDard has been designed to showcase the scenic offerings of Melbourne as well as well as position Australia as an aspirational honeymoon destination”

     

    Australia has witnessed a solid increase in visitor arrivals from India which is currently its 10th largest inbound tourism market. There were 20,600 visitors from India during December 2013, bringing the total for the twelve months to December to 171,700, an increase of 7.9 per cent relative to the same period previous year. Leisure arrivals during the year 2013 recorded an impressive 15 per cent increase over 2012. India is also the 11th largest source market in terms of expenditure.

  • Romedy NOW celebrates Womanhood with a unique line-up on 8th March

    Romedy NOW celebrates Womanhood with a unique line-up on 8th March

    MUMBAI: Celebrate the myriad facets of a woman – fun and funny, tough and tender, witty and wise, intense and impish all at once! This Women’s Day, the exclusive English entertainment channel Romedy NOW celebrates with a lineup dedicated to the girls for what they are – bold and beautifulwith dollops of chutzpah! Enjoy the daylong marathon on Women’s Day, Saturday, 8 March, 8 AM-8 PMwith the best of movies.

     

    The fashionable foursome Carrie, Samantha, Charlotte and Miranda are the Women of Substance in Sex and the City 2. Carrie (Sarah Jessica Parker) misses the freewheeling fun after getting married to Mr. Big, Samantha tries to stay young at 52, Charlotte battles her daughter Lily’s ‘terrible twos’, and Miranda quits her job because her boss cannot handle an intelligent and powerful woman like her. But when has mayhem stopped a girl from having fun? The awesome girls go on an all-expense paid trip to Abu Dhabi and experience one adventure after another in the UAE.

     

    Be amazed by the brilliant Julia Roberts as she plays a single mother in Erin Brockovich, a legal assistant who almost single-handedly, brings down a Californian power supply giant to its knees for contaminating the city’s water – even if it means knocking from door to door with a toddler in tow.

     

    Then be bedazzled with her bright smile in The Mona Lisa Smile where sheplays an art professor in the 1950s society, teaching girls to question their conservative societal roles.

     

    There’s the glitz and glamour of the fashion world in The Devil Wears Prada as a young journalist Andrea Sachs (Anne Hathway) lands the job as second assistant to a powerful and demanding fashion mag editor Miranda Priestly (Meryl Streep).  As Andy transforms from geek to fashionista, she must make a choice between her dream job and her real life, love, friends and family.

     

    There’s no age for being free-minded! Catch the fun punk rock loving teenager in Juno as she deals with an unplanned pregnancy at 16 and goes through the adult life with teenage fun and freshness.

     

    In Her Shoes will treat you to two sisters who cannot see eye to eye. Throw in a hard to please grandmother who ultimately makes them get along with each other and you have the perfect combination of sibling rivalry and love.

     

    The celebration is not just for a day. Sit with your feet up and relax with Sweet Nothings, a special slot every Wednesday at 1 PM. Your time, your space, your channel, filled with all the great stories of love and laughter at your fingertips.

     

    Charlotte (Jennifer Lopez) has finally found the man of her dreams in Monster-in-Law but his mother Viola Fields (Jane Fonda) is a nightmare who won’t lose her son to Charlie. A fight to be the alpha-female ensues.

     

    War of the roses ensues in Bride Wars when best friends Liv and Emma cross swords after their common wedding planner ends up scheduling their respective weddings on the same day at the same venue! No one will budge and change their wedding date and their claws are sharpened to sabotage the other’s wedding! Enjoy the hilarious ride.
     

    Watch out for more moments of Sweet Nothings in Step Mom and more love in Letters to Juliet.

     

    So let your hair down and enjoy the special treats this Women’s Day only on Romedy NOW!

  • Kellogg’s Special K, world’s leading cereal brand signs on Deepika Padukone as the new face

    Kellogg’s Special K, world’s leading cereal brand signs on Deepika Padukone as the new face

    MUMBAI: Special K from the house of Kellogg’s, the world’s leading producer of ready-to eat cereal and convenience foods, has signed on the diva Deepika Padukone as the new face of Special K.
     

    Special K, the no. 1 brand for Kellogg’s globally has announced its association with the coveted actor in a well-timed fashion with the wedding season just around the corner. Women want to look their best while preparing for a wedding. Based on this insight, Kellogg’s Special K, along with their stunning new brand ambassador, Deepika, is presenting women with a Special K 2 Week Challenge as part of a healthy lifestyle to help them kick-start a weight management journey. The challenge aims to prepare women for a bold, beautiful and contemporary look for weddings through a simple challenge that helps them kick-start into a weight management journey.
     

    Talking about the association with Special K, Deepika Padukone says, “I couldn’t be more thrilled to be associated with Kellogg’s Special K. I personally have always been a firm believer of the importance of a combination of balanced eating with regular exercise for a healthy lifestyle. Special K stands for just that and has for a long time partnered women to kick-start their weight management journey. Through this Special K 2 week challenge, I look forward to partnering with similar women and share our experiences along the journey.”
     

    After delivering a slew of mega hits in 2013, Deepika has carved a niche for herself in the Indian film industry and is known to constantly reinvent herself. Being a state level badminton player, Deepika, has always been a health and fitness enthusiast. For her, breakfast is the most important meal of the day and she ensures that she follows a regular balanced diet and exercise routine every day.

     
    Commenting on this announcement, Harpreet Singh Tibb, Marketing Director, Kellogg India, says, “There was no doubt in our mind about bringing Deepika Padukone on board to represent Special K. Deepika is a sought after celebrity, who not only stands for high fashion but is looked up to for her healthy lifestyle. We are extremely proud to associate with such a talented actor who represents the brand’s values impeccably. We are very confident that our audience will effectively connect with Deepika, as she has always taken it upon herself to maintain healthy habits.”

  • Punit Goenka crowned ‘Entrepreneur of the year’

    Punit Goenka crowned ‘Entrepreneur of the year’

    MUMBAI: Enterprise Asia conferred the esteemed title of ‘Entrepreneur of the Year’ on Mr. Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL) at the Asia Pacific Entrepreneurship Awards 2014 which was held on 4th March 2014 in New Delhi. The award was presented to Mr. Goenka by former Chief Election Commissioner Dr. GV Krishnamurthy.

     

    The prestigious Asia Pacific Entrepreneurship Awards (APEA) recognises and honors business leaders who have shown outstanding performance and tenacity in developing successful businesses within the region. Mr. Goenka was bestowed this award for leading an ever-growing media conglomerate with passion and determination.

     

    On receiving the award, Mr. Goenka said, “I accept this award on behalf of the entire ZEE Family, for it is the result of their hard work and dedication. Our visionary Chairman, Mr. Subhash Chandra, pioneered the private Satellite Television Industry way back in the year 1992, and has proven the importance of foreseeing the market demands well in advance, setting higher benchmarks of entrepreneurship for all of us at ZEE. With great pride, the entire ZEE Family aspires to take his vision forward.”

     

    Mr. Goenka further commented, “During the initial days of my career at ZEE, I came across this beautiful quote on ‘Entrepreneurship’ by Peter Drucker, which said that ‘A true entrepreneur always searches for change, responds to it, and exploits it as an opportunity.’  In my opinion, it is the best definition of a true entrepreneur in today’s era. An Entrepreneur in this era, has to be all ears to these ever-rising demands of today’s consumers across the globe, and has to satisfy the consumers, by proactively presenting them, the customized offerings. This evening, I believe is a celebration of this entrepreneurial spirit, across Asia Pacific, and I am glad to be a part of it.”

  • FremantleMedia International renews Jamie Oliver output deal

    FremantleMedia International renews Jamie Oliver output deal

    MUMBAI: FremantleMedia International (FMI), the global distribution division of FremantleMedia, one of the largest creators, producers and distributors of television entertainment brands in the world, has extended its output deal with Jamie Oliver’s indie, Fresh One Productions Ltd, it announced today. Under the terms of the arrangement, FremantleMedia International will continue to be the exclusive distribution and first-look partner for all Fresh One productions featuring Jamie Oliver. The deal allows FMI to distribute tape sales from Oliver’s existing shows- such as Jamie’s Money Saving Meals/Save With Jamie; Jamie and Jimmy’s Friday Night Feasts and Jamie’s 15-Minute Meals – and includes those made under the terms of the original deal as well as any future titles.

     

    Bob McCourt, Acting CEO, FremantleMedia International, said, “Jamie Oliver is one of the world’s most pioneering and sought-after TV personalities, renowned for his global campaigning work as well as the diversity and quality of his output. He has been a stalwart of the FremantleMedia International catalogue for over a decade and I’m delighted that we are continuing our relationship with him and the team at Fresh One Productions.” Tara Donovan, CEO, Jamie Oliver Media added: “We are delighted to be continuing the relationship with FremantleMedia International. Their international sales network has helped to take our shows across the world and in doing so, has spread the message that food and home-cooking is a joy to be embraced by everyone.”

     

    FMI began its relationship with Fresh One in 2002, when it began distributing Oliver’s Twist on behalf of the international chef and campaigner. That title continues to whet the appetite of international buyers and has so far been sold to over 200 territories. Meanwhile, Oliver’s most recent title Jamie’s Money Saving Meals/Save with Jamie, which FMI launched at MIPCOM in October 2013, has already sold to over 100 territories to date.

     

    In April, FMI will be bringing two new Oliver titles to the international marketplace: Jamie and Jimmy’s Food Fight Club S2, in which childhood friends Jamie Oliver and Jimmy Doherty embark on further culinary adventures, creating incredible food with celebrity guests including Usain Bolt and Sienna Miller, and Jamie’s Festive Feasts a celebration of the lazy winter days at the end of the year after Christmas when it’s time to kick back, spend some quality time with family and friends, and cook up some amazing dishes.

     

    Founded by Jamie Oliver in 2001 and now led by the creative brains behind hit shows from The X-Factor and Who Wants to Be a Millionaire, Jamie’s Kitchen and 30-Minute Meals to Operatunity and Ballet Changed My Life, the company has broadened out to make acclaimed food formats such as Chef Race, The Restaurant Inspector and Two Greedy Italians; hit formats such as Dream School – now in its second season in the US; documentary series and singles such as The Men Who Made Us Fat/Thin, The Sound of Musicals, Richard Pryor Omit the Logic, Mad Dog: Gaddafi’s Secret World and even dramas such as Spies of Warsaw with David Tennant.

  • Walk the ramp with Deepika Padukone

    Walk the ramp with Deepika Padukone

    MUMBAI: Have you always dreamed of being in the spotlight? Does style come naturally to you?

     

    Well here’s a chance for you to make it to the limelight. If you think you have the style quotient and the Limited Edition look, then we have the perfect opportunity for you. Take part in ‘Walk the Ramp with Deepika’ contest and accompany the ultimate style diva, Deepika Padukone in most the glitzy fashion event of the year! All you have to do is assemble a look from the Van Heusen Limited Edition collection, upload a picture and tell Van Heusen why this look is limited edition for you. Deepika will hand pick 10 glamorous winners to walk the ramp with her at the launch of the new collection.

     

    Hurry up! Last date for entries is March 31st.

  • Thums Up-Being Human VEER in partnership with CNN-IBN & AIF

    Thums Up-Being Human VEER in partnership with CNN-IBN & AIF

    MUMBAI: Thums Up-Being Human campaign VEER, in partnership with CNN-IBN & American India Foundation (AIF), has already managed to collect INR 50 lakhs in donations, a landmark feat after just one month of its launch. The campaign, which was launched on January 24, had set out to raise at least INR 75 lakhs to make 1,000 people with disabilities employable.

    PFA and enclosed below the milestone promo of Salman Khan and the youtube link for the same.

    Also, find below the link for the mash up promo with all the celebrity bytes who have supported the cause.

    Youtube links: