ITV

Category: Press Release

  • Kon Hoeel Marathi Crorepati – Marathi television’s 1st 1 Crore Winner

    Kon Hoeel Marathi Crorepati – Marathi television’s 1st 1 Crore Winner

    MUMBAI: Marathi television’s iconic and redefining show “Kon Hoeel Marathi Crorepati” has been a mega platform for the people of Maharashtra to translate their dreams into reality. For the first time in the history of the format, the show witnessed the “Power of Two” taking the hot seat by storm with the “Jodi” together vying for the 2 Crore mega bonanza. Produced by Big Synergy, this epic show since its beginning has seen entire Maharashtra wait with bated breath for the first Crorepati. The much awaited momentous occasion is finally here  with Mahadeo Jadhav & wife Anita Jadhav from Faltan, Satara  achieve this significant feat of winning the much coveted  and life changing 1 Crore  on Kon Hoel Marathi Crorepati.   Watch this epic journey of Mahadeo & Anita Jadhav from a couple facing lives challenges to becoming the 1st Crorepati on ETV Marathi’s Kon Hoeel Marathi Crorepati on Monday, 17th March 2014 from 9.00pm onwards.

    Mahadeo & Anita Jadhav, journey towards success has been brought alive by the Power of 2 unleashed on the show.   A civil engineer and a labor contractor Mahadeo Jadhav, with the support of his wife   has weathered challenges like social discrimination, responsibilities towards a 35 member family and a demanding financial scenario. Mahadeo’s thirst for knowledge and support of his wife finally got the couple the much deserving golden opportunity to take on the hot seat and move towards securing the title of 1st Crorepati on Kon Hoeel Marathi Crorepati.

     The much deserving Mahadeo & Anita Jadhav commenting on their life changing experience stated “This is a surreal experience and I have no word to express my emotion. This is a realization of all my struggles in life and I thank ETV Marathi for giving me this opportunity. I hope to secure the future of my entire family” The further added that they would also want to contribute towards society by creating awareness about female infanticide in the country.
    Speaking on the momentous occasion of finding the 1st Crorepati, Anuj Poddar, EVP Viacom18 & Business Head, ETV Marathi said “Our objective with Season-2 was to transform the lives of people while enriching the family viewing experience. The show by unleashing its power of two and now with finding its deserving 1st Crorepati Jodi, has successfully achieved this feat. Truly bringing alive the promise and ethos of “Asel Saath Tar Jamel Baat”   the show has become an integral part of their television viewing experience.”

    The shows reckoned host and revered superstar Sachin Khedekar on witnessing this epic moment added “This was  the most overwhelming  and unforgetful moment for me through the 2 seasons  and I am glad to be part of this momentous journey. Most importantly, to witness a deserving Jodi who has always taken challenges head on with the coveted 1 Crore makes me proud of being a part of this show that has the power to change peoples lives and destinies”

    ETV Marathi’s Kon Hoeel Marathi Crorepati’s foray into the Marathi Entertainment space has redefined the scale and grandeur witnessed in Marathi Television.  With the Second Season of the epic show that witnessed the reward and the opportunity being doubled, the stage was set for the people of this Maha – Rashtra to walk the path towards glory and success.   Now with the finding of the 1st Crorepati, this engaging and life altering show is all set move to the next echelon entertainment. Watch the enthralling story of Mahadeo Jadhav & Anita Jadhav on Monday, 17 March 2014 at 9.00 pm

     

  • Sun TV Creates Guinness World Record

    Sun TV Creates Guinness World Record

    MUMBAI: Consider it an achievement or a moment of pride or a record-breaking effort at continual entertainment, we at Sun TV Network would like to celebrate this triumph of officially being recognized in the Guinness World Record by sharing the news with all our stakeholders and the media.

     

    We have set the record for LONGEST CONTINUOUS TV CAMERA SHOT ‘LIVE’ where the record attempt was telecast live on 5th March 2014 on Sun TV clocking 23 minutes 25 seconds to celebrate the 1000th episode of the TamizhTV serial ‘Nadhaswaram’.

     

    This challenging attempt involved three arduous days of planning and preparing by the 96 member cast and crew with an entire episode filmed as a single shot with a single HD camera handled by cinematographer, Mr. Sarath Chandar throughout. The scenes that required a zero margin error were backed by impeccable performances by the artists who are mostly newcomers introduced in this serial with very few experienced actors. Unlike re-recording that gets done in a closed studio much later after the editing is done, this task was executed flawlessly by Mr. Sanjeev Rathan with on-the-spot background music streamed in sync with the dialogues and telecast ‘live’ for the first time by any television channel in the world. The audience of Sun TV got to witness a ‘Live’ episode of their favourite serial with all elements of drama, comedy, suspense and action without any technical glitches or time lag in the transmission and telecast of the episode. Shot in a small village near Kaaraikudi, the cast and crew had the co-operation of the residents of the entire village, Pallathur, where the episode was shot and they maintained absolute silence during the filming of the episode to control any kind of ambient noise that could reach the place of shooting.

     

    Sun TV Network lapped up the idea of doing this ‘live’ episode without a scintilla of doubt to pull this off when the director Mr. Thirumurugan suggested this idea and promptly came forward in organizing the OB (Outdoor Broadcast) Van, HD Camera, additional security and everything else required to make this a spectacular success.

     

    Guinness World Record receives more than a thousand applications a week with fewer than 5% of these ever becoming a Guinness World Records title. In such a competitive scenario, Sun TV Network Limited headed by Sun Group Chairman Mr. Kalanithi Maran is glad to have broken the record as a well-coordinated team in association with the director and producer of the ‘Nadhaswaram’ serial Mr. Thirumurugan Muniyandi of Thiru Pictures.

     

    Two words to finally sum up our feat as how Guinness World Records, the universally recognized authority on record-breaking achievements think and describe the record holders to the whole world: Officially Amazing

  • ad:tech announces keynote speakers for its 4th edition

    ad:tech announces keynote speakers for its 4th edition

    MUMBAI: ad:tech,  World’s  largest  digital  marketing  event    announces  its  4th edition of Digital Marketing & Advertising Conference & Exhibition in India to be held on March 20-21, 2014 at The Leela Ambience Hotel and Residences, Gurgaon.

    With less than 2 weeks to go ad:tech 2014 announced participation from renowned industry leaders including Mr. Shivakumar,  Chairman and CEO,  PepsiCo India Holdings, Mr. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelez International; Mr Karim Temsamani, President, Asia-Pacific, Google; Mr Sam Singh, VP & Global head of media, GSK and Mr. Raghav Bahl, Founder & Editor, Network 18 who will share their expertise and research on various topics like Marketing and Advertising strategy, SEO Management, Myths about Social media, Planning for the new multi screen . Keynote debate at ad:tech will highlight the much talked about issue of e-commerce in India – Euphoria, Reality & Opportunity that will feature Vijay Shekhar Sharma, Founder & CEO, One97 Communications ; Ashish Kashyap, Founder & CEO, ibibo Group; Harish Bahl, Founder &Chairman & Smile Group in conversation with Alok Kejriwal, CEO – 2win Group in an engaging debate.

    Commenting on the announcement James Drake-Brockman, Head of EMEA & India, Digital Marketing, dmg:events, said “Digital marketing and advertising is estimated to be Rs 1,500 Cr and growing at 45% constantly over 3 years. ad:tech over the years has proved to be a great platform for various industry giants to meet, highlight and discuss the constantly growing digital industry. To further strengthen the digital era ad:tech comes with the variety of formats specially designed for one and all. With over 60 exhibitors and 3,000+ attendees we are expecting ad:tech 2014 to the biggest ever”

    At ad:tech New Delhi 2014, you can experience two action packed days with keynotes, education session led by digital marketers, knowledge sessions, free workshops and actionable insights to improving ROI from digital advertising and marketing. With more than 30 sessions, from panel discussion to in depths presentations to hands on workshop, ad:tech “Leading with Digital” theme tries to cater as many areas as possible.   This year ad:tech has specially designed an Innovation Zone  for showcasing new technologies in digital marketing and has arranged for various special events, from Pub Crawl, to the Big Networking Bash and  a lot more.

    Rammohan Sundaram, Chairman – ad:tech New Delhi added “ It’s been our constant endeavour at ad:tech to create a platform that provides the perfect ground for the brands and influencers to come together to debate and discuss various topics pertaining to the digital advertising and marketing industry. Digital marketing is witnessing its highest growth point in India right now and ad:tech wth its engaging sessions and prominent participants aims to bring out the best practices for a stable constant growth”

     

    The bustling floors will witness some of the most diverse topics being debated including The Many Flavours of Digital ROI, Planning for the New Multi-Screen World, How modern Retailers are using data from across channels to spot trends, Dispelling Myths – 20 things NOT to do on Social Media, Rise of ‘Second Screen’ and Social conversation around TV, e-Commerce in India : Euphoria, Reality and Opportunity. Ad:tech will also see participation from leading industry heads including Nitesh Kripalani, Executive Vice-President – New Media; Shubhodip Pal, Chief Marketing Officer, Micromax India; Sandeep Aurora, Director,  Intel South Asia,  Tom Bowman, Vice President, Strategy & Operations, Global Advertising Sales, BBC Worldwide, Nishant K. Rao,Country Manager,LinkedIn
    India; Kirthiga Ready,Head of Office India, Facebook various many others.

    Attending brands include – Accenture, Aircel, Airtel, American Express, Amity University, Aon Hewitt, Bajaj Allianz General Insurance, Blackberry, British Council, Cleartrip, Colgate Palmolive India, CouponDunia, DealsandYou.com, Ethoswatches, Flipkart, Fox International, Future Group, Google, Groupon, GSK, Haier Appliances, HSBC, Info Edge, Intel, Jabong.com, KMPG, Kotak Mahindra Bank, Kotak Securities Ltd, Mahindra  Holidays,  MakeMyTrip.com,  Marico,  Max  Life  Insurance,  Micromax,  Microsoft  India,  Modi Revlon, Mondelez, Nokia, OLX, Paytm, Raymonds, Samsung, Snapdeal, Schneider Electric, Sony Entertainment Network, Suzuki Motorcycle, Tata AIG General Insurance,Tesco, Unilever, Volkswagen India, Wechat, Yes Bank, Zovi.com, and more

    For More Info: www.india.ad-tech.com

     

  • FOODFOOD celebrates Woman Power

    FOODFOOD celebrates Woman Power

    MUMBAI: March 8th is International Women’s Day. Thousands of events are held throughout the world to inspire women and celebrate achievements. It’s a tradition to pamper women on this day, but FOODFOOD channel has always believed in lauding and appreciating the capabilities of women in their everyday life. To celebrate the power of women and salute their talent, on this special day, the channel is holding a series of online contests, ground events, interactions with Chefs, at the malls etc.

     
    FOODFOOD, India’s leading food lifestyle channel starting March 7th and  8th is organizing a contest on twitter from  11 am to  11 am, the next day. The channel invites all women—young girls, young brides, housewives–to share interesting recipes they would want their knight in shining armor (their man) to cook for them on March 8,International Women’s Day. Post your recipe to #iwudwantmyman2cook.Winners will receive fantastic prizes.

     
    The channel is also having a series of cooking contest at the Oberoi Mall, Goregoan (East)on March 6th, 7th & 8th after 5.00 pm. Women  will get to meet and interact with their favorite Chefs Saransh, Shailendra and Shantanu and win their appreciation and accolades. This is not it; FOODFOOD has something special for the winners.

    So, come and celebrate the power of women and salute their talent on March  7th and 8th at Oberoi Mall, Goregoan (East) as the celebrity chefs  Shailendra, Saransh and Shantanu will make your day even more appealing and appetizing!

     

  • National Geographic Channel becomes the most liked TV channel on Facebook in India

    National Geographic Channel becomes the most liked TV channel on Facebook in India

    Keeping pace with digital times, leading infotainment channel National Geographic Channel has established itself as the most liked TV channel on Facebook. With  more than 66 lakhs likes and around 6 lakh people talking about it, the NGC Facebook page is currently the most interactive page on Facebook amongst all GECs, infotainment and news channels.

    Nat Geo interacts with its audiences and keeps them engaged through its path breaking and specially developed content for the digital medium. Interesting and breath-taking imagery and video sharing has contributed to its success amongst fans across the country. The page also brings fans closer to the iconic infotainment channel and satiates their hunger for knowledge through exciting contests, games and gratifications in form of classic Nat Geo souvenirs and memorabilia.

    Ms. Debarpita Banerjee, Vice President, Marketing, NGC and Fox Traveller said, “It’s great news for all of us and we thank our viewers for contributing to our success. The page is a perfect platform for likeminded brands to reach and engage with their target audience. The exciting communication on a day-to-day basis attracts and retains fans from across the country. With each post reaching out to over 6,48,961 people, the page serves as the perfect medium for us to communicate with our viewers. “

     

  • MTV and HUL launch ‘MTV Films’

    MTV and HUL launch ‘MTV Films’

    MUMBAI: In a first of its kind collaboration, MTV India, the leading youth entertainment brand and Hindustan Unilever Limited, India’s largest Fast Moving Consumer Goods Company are coming together for the launch of MTV Films.

     

    MTV Films, a unique initiative, will present six original films by six young, cutting edge and cult directors of new age Bollywood –  Anurag Basu, Anurag Kashyap, Rohan Sippy, Nikhil Advani, Abhinay Deo and Shoojit Sircar, each a stalwart in his own right. Starting March 23, 2014 at 7 PM one director’s movie will be showcased each month for six months which will be inspired by the philosophies of different HUL brands such as Sunsilk, Tresemme, Ponds, Lakme and Close Up amongst others. Through each movie, the iconic directors will portray the take of today’s youth on age old topics of love, family, friendship, relationships and ambitions in an hour long entertaining story.

     

    Speaking about this initiative, Aditya Swamy, EVP and Business Head of MTV, said, “Content is the No1. social currency of today and that makes it the most powerful medium to connect with consumers. Our partnership with HUL reflects the thought leadership both partners bring to the media and marketing world. Getting six superstar directors to create wonderful stories for brands is a coup and we are excited to launch a brand new franchise with MTV FILMS.”

     

    Hemant Bakshi, Executive Director, Home & Personal Care, HUL, said, “HUL firmly believes in pioneering and creating newer ways of engaging consumers by leveraging popular culture. With the launch of MTV Films, we will re-define the way in which brands tell their stories to consumers. This initiative will focus on communicating brand purpose and we are confident that it will resonate with our audience and build brand love.”

     

    Ravi Rao, Leader – South Asia, Mindshare, “Mindshare has been instrumental in raising the bar and pioneering Innovations for Unilever through its strategic partnerships and alliances. This is a yet another initiative for Unilever that will usher in a new era in innovation which will set the template for ‘best practices’ in the region. We are very proud of this initiative that we have driven with MTV and we look forward to scaling up the model year on year.”

     

    Amin Lakhani Leader-South Asia, Team Unilever, “Converting India’s passion points into key communication opportunities is our endeavour and a challenge we thrive on. Story telling is the new mantra to connect with our consumers, something that we have done over the years with much success. This initiative is the new benchmark not just from the uniqueness of the concept, but ably complimented with scale and execution. Moving away from branded placement, into branded content in its most pristine form with this initiative, is something we are very proud of.”

     

    This distinctive collaboration goes ‘beyond television’ platform with multiple touch-points like mobile, online and radio to engage the consumers.

     

    So gear up to see a unique film every month from March 23, 2014 at 7 PM kick-starting with Anurag Basu’s film, ‘REAL FM’ only on your favourite youth entertainment channel, MTV

  • Sennheiser joins hands with Farhan Akhtar’s MARD campaign on International Women’s Day

    Sennheiser joins hands with Farhan Akhtar’s MARD campaign on International Women’s Day

    MUMBAI: Sennheiser electronics India Pvt. Ltd, world’s leading manufacturer of microphones and headphones, has joined hands with Farhan Akhtar to further popularize his social campaign – MARD – Men Against Rape and Discrimination.Supporting the International Women’s Day, Sennheiser has redesigned arhan’s Sennheiser-SKM2000 microphone to embody his cause with the ‘MARD moustache’ design.

    Farhan performs live for his fans across India under the banner of Farhan Akhtar Live. In an interview, Akhtar stated that he wanted to bring the campaign to education institutions, such as schools and colleges, “to drive home the message that women need to be respected.”With the newly designed MARD microphone for Farhan, Sennheiser aims to reach out to all the fans of Farhan Akhtar Live across schools and colleges to spread the awareness about his campaign to sensitize the male community towards women.

    Akhtar conceived MARD after an incident in August 2012 after an incident where a Mumbai lawyer was sexually assaulted and then killed by her home watchman. Akhtar launched his campaign in March 2013. The campaign has been supported by Bollywood celebrities and women’s right activists across India.

    Talking about the MARD campaign and his partnership with Sennheiser, Farhan Akhtar said “The tools I use to connect with my audience are important means to spread the message about MARD. In a society where a moustache is associated with masculinity, I wanted a microphone that embodies that message and also strongly supports our campaign towards spreading awareness of gender equality. I have been performing with the Sennheiser SKM 2000 series microphone and feel very comfortable with it. I was pleasantly surprised when Sennheiser offered to support the MARD cause with the new design on my microphone. It sounds beautiful and looks even better now! (Smiles)”

    Gunjan Srivastava, Managing Director, Sennheiser India said, “Sennheiser strongly condemns any violence or discrimination against women. We are very happy to be associated with Farhan Akhtar’s MARD initiative. The new moustache design on Farhan’sSennheiser microphone embodies the core of MARD campaign – Men Against Rape &Discrimination. “

     

  • 9X Jalwa presents Fatafat Films

    9X Jalwa presents Fatafat Films

    MUMBAI: 9X Jalwa, the all time hit Bollywood music channel from 9X Media Pvt. Ltd, is launching a unique show called Fatafat Films, starting 8th March 2014 at 8 pm. Fatafat Films will showcase the all time Bollywood hit films in 6-7 mins capturing all the high points of the movie along with some of its popular songs.

    Each episode of the short format based show Fatafat Films will comprise of three Bollywood blockbusters rolled into a single well packaged episode. The films showcased on the show will be clubbed together based on the year of their release. The first few episodes of Fatafat Films will showcase the all time Bollywood hits such as Aradhana, Abhimaan, Guide, Yaadon Ki Baaraat, Saajan and Hare Rama Hare Krishna amongst others.  

    Speaking of Fatafat Films, Mr. Imtiaz Baghdadi, Programming Head – 9X Jalwa said “Today everything around us is going on a super fast track and even the audiences want something that they can enjoy but without spending too much time. Fatafat films- Bada Filmi  Dhamaka ab Chote Size Mein is yet another innovation in the music space from 9X Jalwa. The movies featured on this show have the best music of the era. With Fatafat Films we ensure that the Bollywood movie buffs not only enjoy three blockbuster movies in one episode but also make sure that they will relish the all time hit music too.”

    Fatafat films will be promoted across social media and digital platforms.

    Watch out for Fatafat Films only on 9X Jalwa every Saturday at 8pm and repeat telecast on Sunday 8pm.

     

  • Celebrate holi with big phaguwa on Big Magic Bihar & Jharkhand

    Celebrate holi with big phaguwa on Big Magic Bihar & Jharkhand

    MUMBAI: Bringing fun and frolic to the viewer’s home, the region’s No.1 entertainment channel, BIG Magic Bihar & Jharkhand presents a first-of-its-kind 7-day long Holi celebration with BIG Phaguwa 2014. With a platter of all-round entertainment inclusive of folk music, performances, special capsules, blockbuster movies, a televised Holi event and much much more, the region’s favourite channel grooves its viewers into a merry festive mood starting the 10th of March to the 17th of March 2014!

     

    Promising fun-filled and entertaining 7 days, the channel presents a unique bouquet of offerings! From 10th to 17th March, the channel airs ‘Phaguwa Sara Ra Ra’ a special televised event covering Holi trends, new colors in the market, dressing, food etc. Another special package called ‘Holi Rangoli’ will air have special Holi songs from different regions for viewers to enjoy. For movie lovers, the channel will air 9 blockbuster Bhojpuri movies starting 10th March inclusive of the World TV Premieres of Dil Toh Paagal Hola at 3pm on 15th March and Laxman Rekha at 1pm on 16th March. Additionally, the channel’s shows BIG TOP 20 and Police Files II will have special Holi episodes this week.

     

    On 17th March (Holi), viewers can catch Holi ki Hud Dang – a special entertainment event featuring famous musicians and entertainers from the region. Viewers can enjoy folk singing, dance performances, celebrations, Jogira singing, music, celebrities and a lot more in this special show! With a host of special programs and marketing-digital promotion around them, the channel ensures that viewers stay glued to BIG MAGIC Bihar and Jharkhand this festive season!

     

    Reliance Broadcast Network: Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 Big FM – India’s No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; Big Magic – a Hindi general entertainment channel featuring light entertainment shows; Big Magic Bihar & Jharkhand – a Channel with local content tailored for the region; Big Magic International – a channel targeted at the Indian Diaspora in the US and Canada; Big RTL Thrill – an action entertainment channel from the Company’s joint venture with Europe’s RTL Group; and Big Productions – its television content production division; For more information log on to www.reliancebroadcast.com

  • Open Mike – Voice of the People

    Open Mike – Voice of the People

    MUMBAI: With the announcement of General Elections 2014, the spotlight is now on the voters who will play an important role in the entire process. In an effort to provide a platform to them on what they think about various socio-political issues and how they want to get them addressed, CNN-IBN & IBN7 are launching a unique initiative called Open Mike on 10th March, 2014. This one-of-its-kind initiative will give the common citizens an opportunity to voice their concerns, grievances, opinions and expectations from the upcoming General Elections at a scale that has never been seen before.

    Everyday a question revolving around the key political issues, opinions and policies will be put on–air as well as on the network’s various online and social media properties. ‘Open Mike’ will travel across pre-selected locations in 17 major cities across the country and capture bytes from people on the said question. Selected responses will be aired as special segments in the newswheel throughout the day on both the channels. In addition to this, a special half-hour show will also go on-air Mon-Thu at 10:30pm on CNN-IBN. Viewers would also be able to submit their videos, responses on the channel’s various web and social media interfaces.

    Speaking on the launch of this initiative, Rajdeep Sardesai, Editor-in-Chief, IBN Network, said, “CNN-IBN and IBN7 have always followed a legacy of inclusive journalism. Taking this legacy forward at a very significant time in India, we have come up with the initiative ‘Open Mike’ to enable our common citizens to fully exercise their right to express their views and expectations from the government and help shape the future of our country.”

    Don’t miss this special starting from Monday, March 10th only on CNN-IBN & IBN7.