ITV

Category: Press Release

  • ‘Innovating for a Better Tomorrow’ with Brahmos Aerospace & Akshaya Patra

    ‘Innovating for a Better Tomorrow’ with Brahmos Aerospace & Akshaya Patra

    New Delhi: CNN-IBN, in partnership with Infosys, is all set to bring to the fore exemplary innovations that have not only transformed the lives of millions of Indians but have also left indelible impressions globally. The exclusive nine-episode series ‘Innovating for a Better Tomorrow’ will showcase innovations with significant business and social impact.

     

    The fifth episode of the series will feature Brahmos Aerospace, which developed BrahMos, the world’s first supersonic cruise missile that can be maneuvered while still in flight, and Akshaya Patra, that runs school lunch programs across India. The NGO distributes freshly cooked, healthy meals daily to almost 1.3 million underprivileged children in 9,000 government schools through 20 locations in nine states.

     

    Don’t miss the special episode on Saturday, March 15, at 7:30 PM, with a repeat telecast on Sunday, March 16, at 12:30 PM & 7:30 PM, on CNN-IBN; and on Sunday, March 16, at 3.00 PM, on CNBC-TV18.

  • Endemol inks deal with Turner International for New Mr.Bean animated series

    Endemol inks deal with Turner International for New Mr.Bean animated series

    MUMBAI: Endemol, the world’s largest independent production and distribution company, today announced that Turner Broadcasting System International has acquired the all-new second series of MR BEAN ANIMATED SERIES for their services throughout Asia Pacific, Latin America, the Middle East and several European markets including the United Kingdom, Turkey, Spain and Italy.

     

    This deal comes off the back of the announcement that the series has been pre-sold to CITV in the UK and Super RTL in Germany.

     

    Mark Eyers, Chief Content Officer, Kids Networks, Turner International Asia Pacific, said: “This extraordinary universal comedy truly delivers on a premium and compelling content experience for both our audiences and affiliates. We’re proud to welcome Mr Bean into the Turner fold and to partner with Endemol, Tiger Aspect and the exceptionally talented Rowan Atkinson. This unique non-dialogue brand of funny, will delight viewers around the world.”

     

    Cathy Payne, CEO of Endemol Worldwide Distribution commented: “We are excited that Turner has come on board to join our other partners CITV and Super RTL Germany. To have such support at this early stage is incredible and proves the popularity of the wonderful Mr Bean”.

     

    Cecilia Persson, Turner’s Vice President of Acquisitions and Co-productions for EMEA and International, added: “It’s great to announce this deal across our international business. Our kids channels provide the best in animated comedy entertainment for young audiences and Mr Bean is truly an iconic comedy character which kids across the globe will love! Mr Bean has performed excellently across our EMEA region where our second flagship channel Boomerang brings contemporary iterations of timeless and classic properties to a family audience.”

     

    The 52 x 11 minute series follows on the success of the first series which has been licensed in over 70 territories and continues to be a ratings winner for a host of international broadcasters.

     

     

     

    Mr Bean will be produced in house by Tiger Aspect Productions using Celaction2D. Production commenced in October 2013 and delivery is scheduled for 2014/2015.

     

    Rowan Atkinson is across all aspects of the creative and will continue to voice the series which has a huge global audience.

  • Celebrate Holi with Sony LIV’s Digital Pichkari!

    Celebrate Holi with Sony LIV’s Digital Pichkari!

    MUMBAI: Sony LIV, Multi Screen Media (MSM’s), premium video-on-demand brand, announced its special programming line up for this weekend’s Holi festivities. With Sony LIV, you no longer have to worry about missing Holi special shows on TV, while you are away with your friends and family, celebrating the festival of colours. Sony LIVallows you to catch up on all the episodes and videos from your favorite show,Jab Aap Chahein.

     

    Sony LIV will also host a “Digital Pichkari – Holi Special”series where hit Holi-themed episodes from popular serials will be featured. Some of these popular shows include FIR, Kya Huaa Tera Vaada, Mai Kab Saas Banungi, Chidiya Ghar, Kahani Comedy Circus ki, Taarak Mehta and The Rasoi Show

     

    The highlight will be“SAB Ki Filmy Holi”eventwhere you will be able to watch electrifying performances by the marquee characters of SAB. This year, the theme is “Bollywood”, hence the characters will be performing with a filmy twist, where they will talk about the Bollywood film characters that influence them the most and dress up like them as well.

     

    To top it all, LIV will run a mix of your favorite Sony and SABshows that are currently off-air. Enjoy the best of the best erstwhile episodes from “Main Kab Saas Banungi”, “Kahani Comedy Circus ki” and “The Rasoi Show”, to name a few.

  • Nickelodeon to inspire kids to save the planet through ‘The Big Help’

    Nickelodeon to inspire kids to save the planet through ‘The Big Help’

    MUMBAI: Nickelodeon’s ‘The Big Help’ is back to encourage kids to come forward and take steps towards a greener environment. An international initiative in its fifth year in India, The Big Help, has helped millions of kids across 27 countries make a difference to the planet with their efforts. The pro-socio movement aims at inspiring children to take real action to save the Mother Earth.

    As one of the leading kids’ franchise, Nickelodeon’s endeavor is to motivate kids to play an active role in saving the planet. Kids can log on to https://www.facebook.com/nickindia and take the BIG HELP PLEDGE for a greener environment. The pledge will reflect on the users’ profile page thereby encouraging their friends to come forward and participate in the movement. The month long initiative will culminate on Earth Hour on March 29th, with the city that has the maximum number of kids taking the pledge being honoured as ‘India’s Greenest City’.

    With the aim to address serious environmental issues in a manner that’s relatable to kids, Nickelodeon’s popular toonslike Ninja, MotuPatlu, Dora will come together to share some of their favourite ‘green tips’.What’s more? A ‘Green Facts’ tab on the Big Help page will give users fascinating facts about trees and the environment that one may have never heard before.

    Commenting on the channel’s latest undertaking, Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media Pvt. Ltd. said “The Big Help aims to make children the change agents of today in order to build a better tomorrow. . We at Nickelodeon truly believe that the future lies in the hands of today’s kids and hence as a responsible broadcaster, it’s extremely important to instill the values of environment conservation and protection from a young age. With The Big Help, we aim to provide kids with a platform where they not only can voice their opinion but also take charge and lead the way.”

    Rajneel Kumar, VP & Business Head- Digital Media, Viacom18 talks about the digital angle to the campaign- “Today’s kidsare online and what better way to involve them than on that platform.  We have reached out to them there by getting them to pledge online &help raise awareness about the global environmental issues affecting our world. The entire campaign is designed in amanner that ensures our young viewers are aware, take proactive steps towards a greener tomorrow& spread the word in their digital community.”

    This year, the entire Nickelodeon franchise – Nick, Sonic, Nick Jr. and Teen Nick is coming together to strengthen the movement and take it to the next level. Join Nickelodeon’sThe Big Help and let’s create a greener and a brighter future, together!

     

  • DS Group celebrates ‘goodness of humanity’ with Priyanka Chopra

    DS Group celebrates ‘goodness of humanity’ with Priyanka Chopra

    MUMBAI: In recognition of her undeniable talent, immense popularity, her humanitarianism and her innate shine of goodness, Rajnigandha Silver Pearls has named Priyanka Chopra as their Brand Ambassador.  She features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, ‘Rajnigandha Silver Pearls’ from the house of DS Group.
     

    The new 60 sec TVC celebrates the little gestures of goodness that we make despite our hectic day-to-day life, with the slogan ‘Achai ki ek Alag hi Chamak hoti hai ’. The new catchphrase re-emphasizes on the brand’s belief that real goodness always shines through in our words and deeds, and sets us apart as heroes of real life.
     

    The newly signed brand ambassador Priyanka Chopra says, “I truly do believe that ‘Achai ki ek Alag Chamak hoti hai ’!  There is an innate goodness in all of us and I think in today’s time its hugely important to spread as much love and positivity as possible. I am delighted to have been chosen as the brand ambassador of Rajnigandha Silver Pearls.  It not only a delicious and refreshing product but also a brand that promotes such positive messages, which is something the world really needs.”

    Commenting on this occasion Mr. Rajeev Jain, Senior General Manager, Marketing, Dharampal Satyapal Ltd. said, “Rajnigandha brand has always been a hallmark of achievement and our new product ‘Rajnigandha Silver Pearls’ that shares the same brand’s DNA, can be seen as symbolic of individuals who are successful and yet uphold a strong humanistic approach to life. Priyanka Chopra has been appointed as the brand ambassador as she is an epitome of a global achiever, and at the same time a grounded and humble person who is always ready to give time and effort for a good cause. The TV commercial highlights exactly this aspect of her life”.
     

    The film has been created by Dentsu Marcom and narrates the story of a successful film-star who has a massive following because of her inherent goodness. It shows interwoven scenes that narrate examples of little acts of goodness— Priyanka Chopra is seen performing an Indian classical dance, making a moment special for a little boy, throwing a scarf at the screaming sailors and surprising an old woman with a birthday cake.

    Finally we see the classical dance performance culminating in her final act of goodness where Priyanka Chopra calls her team for the final bow in front of the audience to acknowledge their contribution to the applause that she has received. It is in the journey back home, that she tastes Rajnigandha Silver Pearls and her chauffer looks through the mirror to realize that ‘achchai ki ek alag chamak hoti hai’.

    Titus Upputuru, National Creative Director, Dentsu Marcom says “Rajnigandha Silver Pearls is saffron blended silver-coated cardamom seeds (Elaichi) Cardamom  is good for health, silver has shine, so we came up with ‘goodness shines’. At the same time we also considered the lineage of Rajnigandha which stood for success and achievement. When we decided to go ahead with Priyanka Chopra as the face of the brand, we thought let’s show stardom in a new light. Thus was born ‘achchai ki ek alag chamak hoti hai’”.

    The film is shot like a trailor of a Hollywood movie, complimented by a special song as the background score with the lyrics ‘Dil bada toh tu bada’, which has been written and sung to an Indian melody to bring out the idea that one is only as big as one’s heart is. This is an ATL & BTL campaign which will encompass print, outdoor, radio, digital and OOH mediums to extend the thought of ‘Acchai ki ek alag chamak hoti hai’.

  • India Today Group – Animated Video Cartoons ‘So Sorry’ bag the FICCI BAF Award

    India Today Group – Animated Video Cartoons ‘So Sorry’ bag the FICCI BAF Award

    MUMBAI: India Today Group’s Cutting Edge animated video cartoon series ‘So Sorry’ receives yet anotherrecognition by sweeping the FICCI BAF 2014 award in the Open Category.

     

    Speaking on the occasion Mr.AshishBagga, Group CEO India Today Group said, “The series has effectively been illustrating the lighter side of Politics in the action packed election season.  Humour and wit that reflects on the current political drama in the nation is an awesome reflection on the public sentiment”

     

    The impact of animation is in delivering in a lighter vein, the most serious of issues, while topicality keeps the spirit of ‘So Sorry’ alive. The inventiveness of So Sorry lies in the fact that it needs no words. It is even free of age or any bias. The capsules are live across TV, Internet and mobile going viral within days of launch.

  • Producer Mark Canton to develop superhero film “Warrior Birth of the Sadhu”

    Producer Mark Canton to develop superhero film “Warrior Birth of the Sadhu”

    MUMBAI: Acclaimed Hollywood producer, Mark Canton, and Graphic India, acharacter entertainment company focused on creating superheroes, comics and stories through mobile and digital platforms, announced today that Canton will be developing and producing a live-action feature film based on Graphic’s superhero property, “The Sadhu” through his production company, Atmosphere Entertainment.

    Canton’s long list of blockbuster motion pictures include the film adaptation of Frank Miller’s graphic novel ‘300,’ ‘The Immortals,’ and the just released ‘300: Rise of an Empire,’ which opened last Friday (7) to a stellar worldwide weekend gross in excess of $133 million and is setting new box office records in numerous countries. Graphic India Co-Founders, Sharad Devarajan and Gotham Chopra, who will produce the film with Canton, also co-wrote the theatrical film screenplay for “Warrior: Revenge of The Sadhu,” which is based on a new mobile comic series on the character to be launched later this year across India.

    The story centers on James Jenson, A British soldier whose family is brutally murdered by a corrupt superior officer in the Indian colony of Bengal in 1858. Jenson escapes in the remote forests of India where he seeks refuge with the mysterious Indian mystics known as sadhus. After years of being trained in their supernatural arts, Jenson must decide whether to use his newfound powers for inner peaceand enlightenment as they are intended, or for justice against the people who murdered his family. Warrior: The Sadhu follows the journey of one man who barters his soul’s deliverance for his family’s honor.

    Commenting on the project Canton added, “In the same way Greek myths have captivated the imagination of audiences around the world, the screenplay by Gotham Chopra and SharadDevarajan for ‘Warrior’ taps into the mystical traditions and mythologies of India through an accessible action-packed adventure that I am confident will make a spectacular blockbuster film and will mark the birth of a new franchise.”

    Sharad Devarajan, Co-Founder and CEO of Graphic India added, “With ‘300’ and ‘Immortals,’ Mark Canton has produced some of the most successful films in Hollywood based on epic myths and legends.We are incredibly honored that he will now be working with us to take the story of ‘The Sadhu’ to the big screen.”

    Graphic India was formed by comic book company, Liquid Comics and CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG).

     

  • ‘Innovating for a Better Tomorrow’ with Brahmos Aerospace & Akshaya Patra

    ‘Innovating for a Better Tomorrow’ with Brahmos Aerospace & Akshaya Patra

    MUMBAI: CNN-IBN, in partnership with Infosys, is all set to bring to the fore exemplary innovations that have not only transformed the lives of millions of Indians but have also left indelible impressions globally. The exclusive nine-episode series ‘Innovating for a Better Tomorrow’ will showcase innovations with significant business and social impact.

    The fifth episode of the series will feature Brahmos Aerospace, which developed BrahMos, the world’s first supersonic cruise missile that can be maneuvered while still in flight, and Akshaya Patra, that runs school lunch programs across India. The NGO distributes freshly cooked, healthy meals daily to almost 1.3 million underprivileged children in 9,000 government schools through 20 locations in nine states.

    Don’t miss the special episode on Saturday, March 15, at 7:30 PM, with a repeat telecast on Sunday, March 16, at 12:30 PM & 7:30 PM, on CNN-IBN; and on Sunday, March 16, at 3.00 PM, on CNBC-TV18.

  • Who will be the next PM?

    Who will be the next PM?

    MUMBAI: In a series of interrelated opinion and exit polls over the next two months NDTV will be conducting among the biggest and most rigorous polling exercises ever – covering over 350 (out of the 543) Lok Sabha constituencies with a total sample size of over 2 lakh. The sample selection methodology is based on electoral rolls to ensure a random sample with other technology innovations and new methods of interviewing voters (for example, wherever feasible, women field-workers interviewed female voters).

     
    Witness the biggest election coverage in the history of Indian television as NDTV presents the most credible, non-partisan, non-sensational election analysis.

    The channel will also undertake a separate re-contact exercise through phone calls just before the elections to gauge shift of voters’ opinion over time. More than 350 constituencies will be covered across the opinion polls and the Exit Poll will also cover more than 350 constituencies. These opinion polls will be conducted in three phases which will seek to understand the mood of the nation and electoral preferences for parties; get a pulse of the nation and analyse shifts in voter perception and preference followed by an Exit Poll for seat prediction state-by-state.

     

    NDTV will be using innovative methods to ensure  better data quality which will include regular updates and tracking through mobile telephonic-surveys, votes to seats conversion based on proprietary IPR using homogenous swing zones, multi-party swings and margins of victory and changes in the extent of vote-splitting in each homogeneous swing zone.

    Fieldwork and interviews conducted by Hansa Research Group. Watch Prannoy Roy and Dorab Sopariwala present India’s BIGGEST EVER Opinion Poll on Thursday 13 and Friday 14 March from 8-10pm

     

  • Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

    Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

    MUMBAI: Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD today announced the expansion of Kyoorius Awards to include Kyoorius Advertising Awards and Kyoori- us Digital Awards, alongside the existing Design and Student components.

    Advertising continues to be a crucial medium for companies to communicate with customers and communicate their brand. However, it has become increasingly complex, since agencies have to create unique messages for multiple channels and platforms to resonate with customers. This called for a critical assessment when defining awards categories – Kyoorius Advertising Awards are comprehensive, and structured to recognise individual components as well as entire ad campaigns.

    The overarching structure of the Kyoorius Awards is to only award work that is worthy of merit. No matter how big the brand, or how small the names behind it; how wide the media reach is or the number of retweets; the ultimate goal is to create outstanding work that works.

    Merit involves beating your own best work and setting new benchmarks for creative excellence. This is why Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

    For the Advertising Awards, international jury members include Rosie Arnold – Deputy Executive Creative Director, BBH, as Jury Foreman, accompanied by Graham Kelly – Regional Executive Creative Director, Isobar, and Woon Siew Hoh – Regional Creative Director, Hakuhudo. From India, jury members include Abhijit Avasthi – Executive Creative Director, Ogilvy & Mather, Agnello Dias – Chairman & Co-Founder, TapRoot India, Senthil Kumar – National Creative Director, JWT, and Sonal Dabral – Executive Creative Director, Ogilvy & Mather with more to be added soon.

    Together with D&AD, Kyoorius has chosen this specific mix of the top international, regional, and Indian creative minds to ensure that work is compared against industry best practices, while keeping the Indian context in mind.

    Further, Kyoorius and D&AD aim to create a truly neutral and ethical platform that recognises the best of the advertising industry solely on the basis of merit. Unlike any other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session. All voting is private, never by a show of hands.

    Kyoorius Advertising Awards are unlike any other advertising awards in India, not only because of the rigorous judging standards, but also because entry fees are fed back into the industry. Funds are used in developing Kyoorius FYIdays, an initiative aimed at stimulating  creative professionals and educating students – India’s future creative superstars.

    Call for entries open 20th March and close on 21st April 2014. Visit awards.kyoorius.com for more information.