ITV

Category: Press Release

  • Ditch your suits for robes with Travelxp HD’s new show – BLISS

    Ditch your suits for robes with Travelxp HD’s new show – BLISS

    MUMBAI: A wonderful trip to an idyllic destination paired up with a luxurious stay at one of the best hotels in the world.. Wouldn’t it be a dream holiday? Travelxp’s new show, BLISS brings this dream to reality, Premiering on March 28, Friday at 9:30 PM.

    Studded with Beautiful beaches, rich history, vast landscapes, amazingly delectable food, distinctive architecture, picture perfect destination, castles and gardens, art nouveau world, basking in azure, serene lakes and laced by the grassy hills….The show host Kirsty, sets out to discover the finer nuances of a world class hotel to cater a rich rewarding experience for the viewers.

    The show ventures out to the most alluring countries of the world like Bulgaria, Austria, Bulgaria, Turkey, Czech Republic to name a few.

    The first episode takes you to the exotic beauty of Santorini, Greece. Most popular destinations of Santorini’s main island are the volcano and the hot spring. Watch out for the impeccable beauty of Santorini bare footed.

    So, get ready to unwind yourself in the lap of luxury and exotic locations on our latest offering Bliss, on March 28, Friday at 9:30 PM.

    Check out the show promo on :
    http://www.youtube.com/watch?v=rkvZ7SCN_fw&list=UUuOEJKsxQkkfj_NRUT8rX-g

     

  • AMEC to launch Measurement Week

    AMEC to launch Measurement Week

    MUMBAI: The International Association for Measurement and Evaluation of Communication (AMEC), has announced plans to hold Measurement Week in September to fill the gap between understanding the value of PR measurement and doing something about it!

     

    David Rockland, a Ketchum Partner and Chairman of AMEC, said: “The “how” of PR measurement has long been solidified. What is lacking, however, is the widespread adoption of these techniques which in turn devalues PR as a business discipline.”

     

    “AMEC’s Measurement Week is being established to help fill that gap. This could be the most exciting initiative from AMEC since we founded the Barcelona Principles framework. Our aim is to get not only AMEC members but the communications and marketing industries behind it.”

     

    “Already the PRCAI, CIPR, ICCO and PRCA have pledged their support for Measurement Week. AMEC hopes other member trade bodies throughout the world will also sign up.”

     

    Sharif Rangnekar, President, Public Relations Consultants Association of India (PRCAI), said: “This is significant. It brings to the fore the industry’s continuing focus to showcase the positive and result- orientation that PR as an industry has when it comes to both creating campaigns and seeing them through. We at PRCAI are firmly behind this initiative of AMEC.”

     

    Francis Ingham, PRCA Director General and ICCO Chief Executive, said: “This is a brilliant idea and we are very proud to support Measurement Week. The success of the PR Guide to Measurement, which the PRCA and ICCO launched with AMEC, proves that measurement is firmly on the agenda for PR practitioners.”

     

    As part of Measurement Week (15-19th September), AMEC members throughout the world will hold a series of events in their countries with employees, clients and press to create better understanding around the latest thinking in measurement and analytics.

     

    Measurement Week will be led by AMEC’s three International Chapters in North America, Asia Pacific and Europe, representing AMEC members in over 40 countries. AMEC also hopes to gain the support of PR member trade associations internationally.

     

    Barry Leggetter, CEO of AMEC, said the three AMEC International Chapters were already planning activities in their regions for September.

     

    Already, leading international management consultancy, Booz Allen Hamilton, an AMEC member, has pledged its support.

     

    Key elements of Measurement Week will be:

    ·         Series of country events organised by AMEC members with their staff and clients

    ·         Webinar series organised by Booz Allen Hamilton

    ·         Opportunities for internal communications activities within AMEC member companies

    ·         Launch new research toprovide new information on measurement trends for workshops and seminars with AMEC partner organisations

    ·         Social media outreach using the hashtag #amecatwork

     

     As part of its Global Education Programme, AMEC will launch an International Speakers Bureau later this month with a commitment to make communications research leaders available to speak at top conferences. It will also run a regular webinar series.

  • Nat Geo explores why some planes go missing

    Nat Geo explores why some planes go missing

    MUMBAI: Buckle up, grip your armrests and pray it never happens to you, as this week National Geographic Channel (NGC) helps you unravel the secrets behind gripping tales from aviation in a special series titled ‘Air Crash Mysteries’. Tune in everyday from Friday, March 28th onwards at 11 pm, as NGC unfolds tales of disaster and deep mystery.

     

    This series will highlight some of the world’s most shocking air crash mysteries and each episode will look at investigating different possible reasons that may have led to the tragedy. The series shocks you and keeps you on the edge of your seat as it narrates real-life air crash events possibly caused due to mid-air gunfire, hijack, cabin decompression, missing black boxes, etc. Mysteries around plane crashes and near-disasters from around the globe are analyzed in meticulous detail, providing a look into what went wrong and if they could have been prevented. Some of these stories, like the unfortunate crash of Air France’s Flight 447, have helped change aviation safety and brought about some of the most important standard regulations that we know of today.

     

    The series follows airline and aviation investigative authorities on their quest for the truth behind the mystery as it explores some of the worst and most talked about disasters in aviation history. Tune in to National Geographic Channel at 11 pm every night from 28th March onwards to follow the experts as they trace that missing aircraft.

  • TO THE NEW in association with IBN LIVE launches ‘Social Tracker 2014’

    TO THE NEW in association with IBN LIVE launches ‘Social Tracker 2014’

    MUMBAI: With the increasingly integral role that social media is playing in political campaigning for the upcoming General Elections 2014, TO THE NEW, a social and mobile first digital services provider, in association with IBN Live has launched a real-time tracker that evaluates digital conversations. The ‘Social Tracker 2014’, is a dashboard collecting data based on research by ThoughtBuzz, the social media analytics’ arm of TO THE NEW that analyzes real-time conversations and emerging trends on social media.

     

    The dashboard will track the top political personalities and political parties who are actively being discussed across social platforms, both of which will be updated on a daily as well as a weekly basis. Additionally, it will also track the sentiment around the top personalities and political parties highlighting the most positively and negatively discussed personalities and parties and share word clouds that will highlight the key sentiments that are dominating the digital platform. The dashboard will also showcase top cities from where conversations are originating.

     

    The dashboard aims to analyze digital conversation from across various social platforms such as Twitter, blogs, news sites and forums and can be viewed on the IBN Live Website starting from Monday, March 24, 2014. Audiences will receive daily updates and insights on the buzz around political campaigning in the run up to the General Elections 2014.

     

    Commenting on the tracker Irfan Khan, Marketing Head, TO THE NEW said, “Young Indians are inherently social and mobile first. As they are going to play a major role in upcoming Lok Sabha elections, Social Tracker 2014 will provide real-time glimpse into the opinions, concerns and sentiments of these voters.”

     

    “There are truths in social media which conventional journalism cannot unearth. It’s very exciting to find hidden insights and report them to our readers” added Arunava Sinha, Head – IBNLive.com, Network 18 Group.

     

    You can take a look at the Social Tracker 2014 dashboard here.

  • Google partners with Network18 on ‘In Conversation’

    Google partners with Network18 on ‘In Conversation’

    MUMBAI: Network18 and Google announced a joint initiative today to help connect prominent politicians with voters across the country. The partnership involves a series of Google Hangouts with politicians titled ‘In conversation”. First in the series will be Arun Jaitley, Leader of Opposition, Rajya Sabha, who will be addressing voters live via a hangout session on 25th March.

    The 2014 general elections have been acknowledged to be the first in the nation’s history that will be extensively discussed, debated and fought on social media platforms including Google Hangouts and YouTube. The hangout series will involve politicians such as West Bengal CM Mamta Banerjee, Jammu & Kashmir CM Omar Abdullah, Madhya Pradesh CM Shivraj Singh Chauhan, NCP President Sharad Pawar, noted economist Jairam Ramesh and social activist Anna Hazare – discussing key topics and issues on the voters minds.

    Announcing the partnership, Rajan Anandan, VP and Managing Director, Google India, said, “India is a politically vibrant country and the 2014 general elections promises to be a landmark in the history of this nation – it marks the beginning of political parties and candidates embracing Internet to reach out to an educated and digitally savvy group of young and potential voters. We are very excited to partner with Network18 to provide our users with all the information they need and engage the leaders of the country on Google products.”

     
    Commenting on this, Ajay Chacko, COO, Network18 added “At Network18, as a leading editorial voice in the country, we have always focused on ideas and initiatives that encourage our citizens to participate and engage. ‘In Conversation’ is another milestone in this direction and it assumes greater significance given the 200 million+ fast-growing, highly aware digital audience that is shaping the agenda during these elections. We are happy to partner with google in this pioneering effort and are confident that this will serve our audiences well.”

     
    Speaking on the partnership, Rajdeep Sardesai, Editor in Chief, IBN18 Network, said, “Perhaps more than any other election in the past, these elections are about capturing the imagination of millions of both first-time as well as experienced voters. And it is evident that the frontier of this battle is online. ‘In Conversation’ is a landmark because it meshes the power of digital with the impact of a town hall’.

    Making full use of the power of social media and understanding the importance of getting real time feedback from the citizens of the country, Indian politicians have increasingly started using social media platforms like Google+ to reach out to the netizens. In 2012, Gujarat Chief Minister, Narendra Modi, was the first Indian public figure to use Hangouts to reach out to his audience. A number of politicians including Arvind Kejriwal of Aam Aadmi Party (AAP), Union Finance Minister P Chidambaram, HRD Minister Shashi Tharoor and others have used Google+ Hangouts to connect with Indian citizens.

    Don’t miss this special series beginning Tuesday, March 25, 2014 at 10:00 PM on CNN-IBN and at 9:30 PM on IBN7.

     

  • Renton D’Sousa calls it a day at Triton

    Renton D’Sousa calls it a day at Triton

    MUMBAI: “Paani Ka Doctor” is synonymous with the leading water purifier brand. But for everyone at Triton and some outside it, the man who created such properties and many more has decided to call it a day.

     

    Commenting the development, Ali Merchant, Director Triton said “Renton has been with us for over a decade and contributed to some solid and memorable brand building creative work for our clients. At the same time he has been responsible in the professional development of Triton especially for the people that have worked with him. His ‘never say die’ spirit will always be remembered. I will miss him at work and will remain his friend for all time to come. I wish him the very best in his next endeavour. I am sure he will do us proud”.

     

    Echoing Ali’s sentiments, Munawar Syed, Director Triton said “ Renton, a multi talented individual has been a key contributor to Triton’s rise and stability over many years. Such talent feeds on new challenges, new experiences and Renton’s stepping out from the warmth of Triton is in keeping with his desire to explore new horizons. I wish him a smooth journey”.

     

    Whilst the man in the hot seat very humbly stated “It’s been almost 12 years of brand building with some of the most wonderful people in the advertising industry at Triton. And that starts with Ali Merchant and Munawar Syed. Looking back, it has been over 30 years of ingenuity. And at times reinventing the game to increase market share of brands. More importantly, changing consumer behavior. It’s now time to pause and take a short sabbatical. Catch up with life!”.

     

    Prior to joining Triton over 10 years ago, Renton was the creative head of a few units at Lintas Mumbai. He has also been associated with Contract and Mudra. Matter of time before we hear of his new endeavour.

  • Disney India Announces Development of The Mahabharata

    Disney India Announces Development of The Mahabharata

    MUMBAI: Disney India’s studio business today announced plans to bring The Mahabharata, Indian Mythology’s greatest epic, to the big screen. The Studio is gearing up to recreate the magic of this remarkable story in live action at a scale never seen before in Indian cinema which will be directed by Abhishek Kapoor and written by renowned author Ashok Banker.

     

    “Indian mythology has a great wealth of stories which have inspired legions of creative minds and The Mahabharata unarguably is the most ambitious and all-encompassing of them all. We believe this epic which has engaged generations of Indians will translate into a magnificent silver screen saga,” said Siddharth Roy Kapur, Managing Director – Disney India.

     

    “The Mahabharata expresses the universal truth; it has defined my understanding of spirituality and of all humanity. I aim to translate this onto the big screen, engage minds and deliver a world class cinematic experience,” said director of the film Abhishek Kapoor. “There could be no one better than Disney India, with its prowess as a creative and distribution powerhouse, to narrate this epic in the manner that befits it.”

     

    “It’s an epic as relevant and powerful today as it was millennia ago. Our attempt is to make the Mahabharata that brings alive the great human drama, the terrible conflict, and unforgettable characters, in a way you’ve never seen or thought of them before.” added Ashok K Banker.

     

    For the first time in Indian cinema, a single narrative will be told across two movies.  The film will go into pre-production post the completion of Abhishek Kapoor’s next venture with the studio, Fitoor, which goes on the floors in July.

  • Call for Entries for Goafest Abbys 2014

    Call for Entries for Goafest Abbys 2014

    MUMBAI: The Awards Governing Council of Goafest 2014 today announced its “call for entries”for GoafestAbbys 2014. The entry forms can be downloaded from www.theadvertisingclub.net. The last date for submission of entries is Friday, April 11, 2014.Goafest 2014 will be held from May 29th to 31stat The Grand Hyatt, Bambolim, North Goa.

    Regular Award Entry Fee is Rs.6,500/- + 12.36% Service Tax. For Integrated campaigns the entry fee is Rs.9,000/- + ST 12.36%. For entries from other countries in the SAARC region (Single & Integrated) it is USD 20 + ST 12.36% (USD 22.47)

    Award shows for various verticals will be held on the following evenings:

    May 29th: Publisher and Media Abbys

    May 30th: Design, Direct, Promo-Activation, PR, Outdoor, Print Craft, Branded Contentand BroadcasterAbbys.
    May 31st: Interactive Digital, Radio, Print, TV, Integrated Abbys

    Goafest is in its 9th year and this is the 7th year that AAAI and The Advertising Club havecome together to award ABBYs, India’s definitive honour that recognizes creativity.

    As announcedearlier, this year will see some new categories: Promo–Activation, PR, Broadcaster and Publisher Abbys.

    Grand Prix can be awarded for Film, Print, Radio, Outdoor, Design, Interactive Digital, Direct, Media and Integrated.

     

  • Top TV Presenters Unite to Help Free Detained Al Jazeera Staff

    Top TV Presenters Unite to Help Free Detained Al Jazeera Staff

    MUMBAI: Some of the world’s most prominent presenters from multiple news organisations have highlighted the importance of journalism by asking their viewers to “imagine a world where reality is distorted, imagine being kept in the dark about major world events, and imagine being silenced when speaking out could save your life”. The broadcast of the message comes ahead of the court appearance in Cairo on 24th March of three of the four Al Jazeera journalists who have been detained in Egypt for 85 days.

     

    The rare coming together of news organisations in one film features CNN’s Christiane Amanpour, ITN’s Mark Austin and Julie Etchingham, Channel Seven Australia’s Mark Ferguson, and Al Jazeera English’s Shiulie Ghosh. The 40 second film ends with a collage of photos of journalists around the world muted as part of the Free AJ Staff campaign. The hashtag #FreeAJStaff has now had over 786 million impressions since it was launched during a day of action in Nairobi on 4th February.

     

    Al Anstey, Managing Director of Al Jazeera English said: “we are very grateful to our colleagues around the world for their support of our staff detained in Egypt. Mohamed, Baher, and Peter are world-class journalists and are in detention for simply doing their job. We have seen massive support for them and for journalism from all corners of the globe, so the message of this film is clear – journalism matters and people have a right to be heard and to be informed.”

     

    The broadcast comes just days after Egyptian President and Chief Justice Adly Mansour sent a letter to the parents of Peter Greste, telling them he will “spare no effort to work towards the speedy resolution of the case”. Al Jazeera English journalists Peter Greste, Baher Mohammed and Mohammed Fahmy have been detained by the Egyptian authorities since December 29th 2013. Al Jazeera Arabic’s Abdullah Elshamy has been detained since August 14th 2013.

     

     

    The film is available for all media organisations and supporters to broadcast and upload online in support of media freedom worldwide. 

  • Zee Uttar Pradesh/Uttarakhand Rechristened As ‘Zee Sangam’

    Zee Uttar Pradesh/Uttarakhand Rechristened As ‘Zee Sangam’

    MUMBAI: Zee Uttar Pradesh-Uttarakhand has been an integral part of the news-media landscape of these two states for many years. The channel, as a part of India’s largest news network, Zee Media Corporation Limited, has always been at the forefront with its incisive and unbiased coverage and analysis of news. In recognition of their trust in the channel, viewers in these states have consistently rewarded the channel with the No. 1 rank.  

    Zee Uttar Pradesh-Uttarakhand has now been renamed Zee Sangam, as it is the face and voice of the people of the land of the Sangam. Sangam is a name that symbolizes and epitomizes the essence and is truly representative of a culturally rich region and its proud people.

    Zee Sangam provides its viewers a fusion of local, regional, and global news apart from insightful programming and perspectives on local culture, trends, industry, agriculture, history and heritage. The channel has always showcased the authentic and real face of Uttar Pradesh & Uttarakhand. Whether in highlighting the accomplishments of its people with events like Avadh Samman or by first-on-ground coverage and critical analysis of disasters in Uttarakhand and riots in Muzaffarnagar, the channel has been a forerunner.

    It is therefore no surprise that as the leading news channel of these states, Zee Uttar Pradesh /Uttarakhand has maintained its numero uno position with more than 45% share in the market (CS 15+Tam, Wk 10, UP).

    Mr. Vasindra Mishra – Editor Regional Channel, said, “A symbolically rich name like ‘Sangam’ will create a more intense connect with our viewers as our content is a perfect blend of traditional and modern India. ‘Sangam’ serves its viewers not only with news of Uttar Pradesh & Uttarakhand, but also real-time coverage of national & international news.  Apart from news, there would be a blend of cultural programming, intellectual debates and many more flavors for the viewers of Uttar Pradesh and Uttarakhand to enjoy. We expect this to further strengthen the affinity that viewers have for our channel.”