ITV

Category: Press Release

  • Headlines Today redefines Election reporting with Election Express

    Headlines Today redefines Election reporting with Election Express

    MUMBAI: Headlines Today takes News reporting to the next level by launching a mobile studio in the form of a state of the art Bus designed by none other than acclaimed automobile designer Dilip Chhabria himself. This one of a kind Bus boasts of a complete Newsroom Studio with a multi camera setup and a dedicated production control room. The bus stands apart not just for the futuristic look but also for being a complete mobile studio with facility to do live shows while ensuring amenities like an on board shower and toilet.

     

    The Election Express Bus is a result of the TV Today Network’s thought leadership to be always ahead of the times with ground breaking initiatives to bring News to the viewer. In the run up to the Elections, the custom built Election Express Bus will travel across the key battleground states for over 45 days to bring local issues of national significance to the forefront by news coverage and Interviews from ground zero. This initiative is a product of the idea to take Election Coverage out of the studios and into the heartland that will decide the fate of the upcoming elections. In addition to key Interviews with Leaders and Ministers during the journey across cities, the Election Express will give a glimpse into the mood of the nation with interactions with people across markets, restaurants etc along the way. This marvel on wheels will redefine how News Reporting is done by giving an in-depth perspective to viewers on Election.

     

  • Fox Broadcasting and Keshet DCP bring ‘Boom!’ to U.S

    Fox Broadcasting and Keshet DCP bring ‘Boom!’ to U.S

    MUMBAI: Fox Broadcasting Company (FOX) has picked up KeshetDCP’s explosive gameshow format BOOM!,marking Keshet DCP’ssecond project sold to series.  

     

    BOOM!fuses the drama, intensity and thrill of a blockbuster action movie with the high-octane fun of a video game. Full of comedy, color and excitement, BOOM!’s fresh approach rolls the intellectual AND physical challenges of existing gameshows into one can’t-miss event for viewers of all ages. A squad of four players must defuse eight (replica) “bombs” by answering trivia questions correctly within a strict time limit. In nail-biting scenes, the nominated player must defuse one “bomb” per question by cutting through colored wires representing multiple choice answers…which the ticking clock counts down. If the player answers correctly, the prize money builds and he/she moves to the next “bomb.”BOOM!delivers fierce tension and light-hearted humor in quick succession,extending the experience not only to those in the studio, but also to viewers at home who can play along.

     

    “BOOM!is a perfect blend of family entertainment and FOX attitude. Never has a ticking clock been so ingeniously placed at the center of a game, and never has a game more inventively borrowed from the language of a thriller,” said Simon Andreae, Executive Vice President, Alternative Entertainment, Fox Broadcasting Company.  “It’s as if Jack Bauer made brain love with Jeff Foxworthy.”

     

    “We have no doubts that BOOM!’s fresh take on the traditional game show will blow American audiences away with laughs and thrills, and we couldn’t be happier to have secured such an esteemed broadcast partner as FOX only days after announcing our plans for the show in the U.S. market,” said Alon Shtruzman, CEO Keshet International.

     

    Allen Shapiro, CEO of dick clark productions continued, “BOOM!represents a continuation of original, provocative and unique content coming out of the KeshetDCP venture.  FOX is the perfect home for it.” The news follows the first sale of the project to France’s most popular broadcaster, TF1, as well as outstanding ratings for the new game on Keshet Broadcasting’s Channel 2 Israel,where it recentlybecame the highest-rated game show launch ever in Israel. Vastly outshining all other shows in its timeslot, BOOM!scored a staggering 41.2% share and 26.7% (HH) rating.

     

    BOOM!was created by Keshet, IdoRozenblum and July August Productions.

     

    Visit the Keshet International stand R8.C9, Riviera 8, Palais Des Festivals,at MIPTV 7-10 April 2014.

     

  • BBC using WhatsApp and WeChat at Indian elections

    BBC using WhatsApp and WeChat at Indian elections

    MUMBAI: The BBC is taking to instant messaging to hear what voters across India think as they go to the polls.  ‘BBC News India’ accounts are being launched today, on instant messaging platforms WhatsApp and WeChat giving Indian audiences of BBC World News, bbc.com and BBC World Service unprecedented coverage of the Indian election campaign.

     
    ‘BBC News India’ will receive user generated content directly from Indian voters whilst also distributing the best of BBC coverage of the election including videos, special graphics and interview clips. This will provide people with top analysis of the election and also go behind the headlines to tell the personal stories that reveal what’s really at stake.  

     
    On the launch of ‘BBC News India’ Trushar Barot, Assistant Editor for the Social Media Hub at BBC News, said: “Instant messaging apps have had phenomenal user growth in the past year. We know that hundreds of millions of people are using these platforms to stay connected, but increasingly also to share news stories, pictures and videos. This has been particularly evident with the Indian election campaign, so it’s the perfect news event to pilot our use of these apps. We’ll be using these accounts to encourage Indian voters – and those from around the world with an interest in Indian politics – to share their key issues, questions and experiences of the election campaign. We’ll also be sharing with them the best of our content from inside these platforms”.
     

    The launch of ‘BBC News India’ will complement a host of election dedicated content going out throughout April and May across BBC World News and BBC.com with the focus on providing audiences in India and around the world with top analysis and the latest developments as the campaign progresses. Access to news stories will now be made even easier for Indian audiences with the launch of the India edition of BBC.com on mobile. The edition will also give people access to news headlines from the BBC World Service’s Hindi and Tamil websites, bbchindi.com and bbctamil.com.

     
    And with social media increasing in popularity the BBC Trending team will also be reporting from India on what’s popular and why (@BBCtrending).

     
    Users can connect to the BBC News India WhatsApp account by sending a message to it after adding this number on their phone’s contacts: +919650801273

     
    Users can connect to BBC News India on WeChat by searching for the ID ‘BBCNewsIndia’ inside the app and clicking ‘Follow’.

     

  • The Kyoorius Awards to become 100% Carbon Neutral

    The Kyoorius Awards to become 100% Carbon Neutral

    MUMBAI: Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD headline a number of sustainable initiatives aimed at supporting the creative community in India.

     

    In keeping with the Kyoorius ethos, the Kyoorius Advertising Awards are unlike any other awards in India, not only because of the rigorous judging standards, but also because entry fees are fed back into the industry. Kyoorius has galvanized the creative community in India since 2006, developing resources that can benefit creatives at all levels in their careers. Funds are used in developing the annual education programme, Kyoorius FYIdays, an initiative aimed at educating and stimulating creative professionals and students – India’s future creative superstars.

     

    But it doesn’t stop there. In another first, Kyoorius Awards is pledged to be a 100% Carbon Neutral event, making it the first awards programme to do so in India, if not the world. 5000 trees have already been planted, with more on the way. And participants can contribute INR 500 towards planting 5 trees, thereby making their entry Carbon Neutral as well.

     

    The audit measured carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions. Major emission sources included travel to the host city, local road transportation, energy consumed by the event venue and energy used through stays at local hotels or homes. Smaller emission sources include transportation of goods the event needs, event organizer travel during planning and preparation, energy consumed by the event office, paper use and waste generation.

     

    Rajesh Kejriwal, Founder CEO commented, “We are in the process of conducting an carbon emission audit of Designyatra and our other events and by August 2014 we will ensure that all Kyoorius Events and Awards will be carbon-neutral – a first in India and amongst the very few globally”

     

    The Kyoorius Awards have been conceptualized in close partnership with D&AD, from defining the format and scope of the Advertising Awards, to the selection of judges and jury process. A mix of the top international, regional, and Indian creative minds have been selected to ensure that work is compared against industry best practices, while keeping the Indian context in mind. 

     

    The aim is to create a truly neutral and ethical platform that recognises the best of the advertising industry solely on the basis of merit. Unlike any other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session. All voting is private, never by a show of hands.

  • Guinness World Records announces ‘Got Talent’ as ‘The world’s most successful reality TV format’

    Guinness World Records announces ‘Got Talent’ as ‘The world’s most successful reality TV format’

    MUMBAI: Got Talentis through to the record books having been commissioned in an impressive 58 territories worldwide. The entertainment show now holds the official GUINNESS WORLD RECORDS title for the Most Successful Reality TV Format worldwide. Continuing to create a globalbuzz,Got Talent, co-owned by FremantleMedia and Syco Entertainment, has continued to outperform itself by nowmaking history.

    An international ratings phenomenon, Got Talent is leaps and bounds ahead of other reality titles having been adapted in the highest number of territories worldwide. Captivating audiences around the world, the show hasversions across Europe, Asia Pacific, the Middle-East, Africa and the Americas. Most recently,the format has launched in Kazakhstan (Kazakhstan 1), Brazil (Rede Record), Moldova (Channel Prime TV) and Iceland (Channel 2). In total, 59 versionsof Got Talentare broadcast in 58 countries (with two versions in Belgium*).

    Simon Cowell said, “I am very proud that Got Talent is a home grown British show. We owe its success to a group of very talented producers all over the world who have made this happen. And of course amazing talent.”

    Cecile Frot-Coutaz, CEO, FremantleMedia said: “We are immensely proud of the ever successfulGot Talent and are delighted to add aprestigious GUINNESS WORLD RECORDS titleto its list of achievements. Got Talenthas becomea global phenomenonthat has transcended cultures and excited audiences from all corners of the globe. We look forward to working withSycoEntertainment in continuing to make this brand an absolute triumph.”
    Alistair Richards, President of Guinness World Records, said, “We are delighted to confirm that Got Talent has broken the previous world record and is now the official Guinness World Record holder for the Most successful reality television format, a landmark moment in television record breaking history, congratulations!”

    Got Talenthas seen a spectacular array of talent from the across the world, the range of acts includeSusan Boyle from Britain’s Got Talent,who has gone on to sell over 20 million records worldwide; singer Jackie Evancho from America’s Got Talent;nine-year-old singer Amira Willighagen forHolland’s Got Talent, who’s winning performance of Puccini’s ‘NessunDorma’ and received more than 50% of the television viewers’ votes; SIMA, a Syrian dancing troupe for Arabs Got Talent;circus artist,Simon HeulleforGot Talent France;TetianaGalitsyna, an artist who used painting with sand to tell a story for Poland’s Got Talent; the dazzling dancers, Carolina and Felipe Llanos Almonacid for Got Talent Chile; and joint winners Alexander Magali an acrobatic sword swallower and Nikita Izmailov, a contact juggler, crystal ball dancer and illusionistfor Russia’s Got Talent.Britain’s Got Talent’s first winner, singing sensation Paul Potts, initial audition has had over 121 million views on YouTube and his story was made into a major motion picture, One Chance, by Syco Entertainment and The Weinstein Company, starring James Corden as Potts.  

    Britain’s Got Talent, the UK’s number one entertainment show of the last decade, has notched up eight hit seasons, while America’s Got Talent, the longest running local version of the format,is in its ninth season, with the last series attracting peak audiences of more than 11 million viewers, the series has maintained the position of the #1 summer reality show in the US for eight years.

    Please find images of Got Talent winners from around the world in the below link:https://fmebrandmanagement.box.com/s/3na0x80maqwjvyk594q7

    Please visit the global Got Talent YouTube channel – http://www.youtube.com/user/gottalentglobal

     

  • ZeeQ launches SATRANGI, a journey in search of India’s young folk musicians

    ZeeQ launches SATRANGI, a journey in search of India’s young folk musicians

    MUMBAI: Celebrating the essence of India’s rich folk music forms, ZeeQ, India’s fastest growing channel in the kids’ genre, has launched a new show ‘SATRANGI.’ The show will provide a platform to the young folk musicians of India and showcase their lineage, their traditions and their vast musical talents.

     

    Making its debut on the 25th of April, at 7pm, SATRANGI will take you on a journey of untold stories of artists who have nurtured various forms of music and have learned to play traditional musical instruments that have added to the splendour of India’s musical heritage.

     

    And lending her voice to this show as its host is Deepali Sahay, well-known Indian classical singer and an Indian Idol finalist.

     

    Satrangi.png SATRANGI showcases India’s musical menagerie by profiling young artists from 13 states and their diverse musical abilities.

     

    Folk forms from Northern parts of India include Maand from colourful Rajasthan; Heer-Ranjha, Jugni, Tappe and Bolian from Punjab; Sufiana Kalam and Bach Naghma from Jammu & Kashmir; Nati from Himachal Pradesh and Rasia, Kajri, Chaiti and Hori from Uttar Pradesh.

     

    The folk forms from the Western region of India are Garba, Raas, Sugam Sangeet and Siddi Dhamal from Gujarat; Lavani, Povada, Bhaleri, Owi, Palane and Artya from Maharashtra and the effervescent folk tunes of Goa.

     

    The Central region of India is rich with folk forms like Nirgun Bhajan, Maach and Bundelkhandi folk songs from Madhya Pradesh and Pandvani from Chhattisgarh.

     

    In the east, musical forms like Janana and Mardana Jhumar and Dhumkuch from Jharkhand and Bhavaiya, Tukkha, Baul and Bhatiali from West Bengal will strike a chord with the audience. Speaking on the show launch, Mr. Subhadarshi Tripathy, Channel Head, ZeeQ, said, “We intend to sensitize children about the diminishing popularity of the folk music and at the same time enhance the musical intelligence in children. SATRANGI is an enthralling journey of music from diverse, traditionally prosperous regions, across India. We are glad to inform and educate children on the rich culture and existing art of India.”

  • Sangeeta Chacko receives ‘Bharat Excellence Award’ and ‘Rashtriya Mahila Gold Award’

    Sangeeta Chacko receives ‘Bharat Excellence Award’ and ‘Rashtriya Mahila Gold Award’

    MUMBAI: Ms. Sangeeta Chacko, Head – Corporate Communications, Percept Limited, received the distinguished  ‘Bharat Excellence 2014 Award’ and the ‘Rashtriya Mahila 2014 Gold Award’ at the India International Centre in New Delhi on March 29, 2014.

     

    Ms. Sangeeta Chacko received the ‘Bharat Excellence Award’ for her exceptional contribution and excellence achieved in the domain of Brand Communications  and Public Relations spanning multiple industries across India & South Asia over the past 2 decades.

     

    The   ‘Rashtriya   Mahila   Gold   Award’   was   also   exclusively   presented   to   Sangeeta   Chacko acknowledging  her  unstinting  efforts  and  achievements  as  a  leading  female  protagonist  in  the Business Communications, Academic & Corporate Social Responsibility sectors in India.

     

    The awards which carried a Citation, Gold Medal and a Certificate of Excellence, was presented by Shri Chaudhury Randhir Singh, Former Governor of Sikkim, at a National Seminar entitled ‘Economic Growth & National Unity’.

     

    The  ‘Bharat  Excellence  Award’  and  ‘Rashtriya  Mahila  Award’  acknowledged  Sangeeta  Chacko’s vibrant  and  proactive  role  in  the  Communications   domain  and  paid  tribute  to  her  versatile  & pioneering styles of originality and creativity over the past 20 years. Her growing involvement and contribution towards the Educational sector, SME industries and CSR platforms served as further testimony to her growing impact and dedication to Social and National Welfare.

     

    The ‘Bharat Excellence  Awards’ is instituted  by the Friendship  Forum of India, a New Delhi based social  & cultural  organization  focused  on forging  greater  unity,  integrity  and  collaboration  among Indians across

     

    Ms. Sangeeta Chacko, Head – Corporate Communications, Percept Limited, received the distinguished  ‘Bharat Excellence 2014 Award’ and the ‘Rashtriya Mahila 2014 Gold Award’ at the India International Centre in New Delhi on March 29, 2014.

     

    Ms. Sangeeta Chacko received the ‘Bharat Excellence Award’ for her exceptional contribution and excellence achieved in the domain of Brand Communications  and Public Relations spanning multiple industries across India & South Asia over the past 2 decades.

     

    The   ‘Rashtriya   Mahila   Gold   Award’   was   also   exclusively   presented   to   Sangeeta   Chacko acknowledging  her  unstinting  efforts  and  achievements  as  a  leading  female  protagonist  in  the Business Communications, Academic & Corporate Social Responsibility sectors in India.

     

    The awards which carried a Citation, Gold Medal and a Certificate of Excellence, was presented by Shri Chaudhury Randhir Singh, Former Governor of Sikkim, at a National Seminar entitled ‘Economic Growth & National Unity’.

     

    The  ‘Bharat  Excellence  Award’  and  ‘Rashtriya  Mahila  Award’  acknowledged  Sangeeta  Chacko’s vibrant  and  proactive  role  in  the  Communications   domain  and  paid  tribute  to  her  versatile  & pioneering styles of originality and creativity over the past 20 years. Her growing involvement and contribution towards the Educational sector, SME industries and CSR platforms served as further testimony to her growing impact and dedication to Social and National Welfare.

     

    The ‘Bharat Excellence  Awards’ is instituted  by the Friendship  Forum of India, a New Delhi based social  & cultural  organization  focused  on forging  greater  unity,  integrity  and  collaboration  among Indians across the globe. The Award recognizes  the various achievements,  excellence  in business and  outstanding  contribution  made  by  individuals  and  institutions  towards  Society  and  National Welfare.  The  awards  are  a testimony  towards  the  proactive  attitude,  innovation,  contribution  and global perspective reflected by the recipient towards business and economy.

     

    About 40 individuals from around the country were presented the Bharat Excellence Award for their contribution   in  education,   social  work,  medicine,  arts,  science  and  entrepreneurship.   Previous eminent awardees include Governor Khurasheed Alam Khan, Sunil Dutt, Justice P.N. Bhagwati, Dev Anand,  Shammi  Kapoor,  Ustad  Amjad  Ali  Khan,  Sunil  Gavaskar,  Manik  Dastoor,  and  Shri  BKS Iyengar.

     

    the globe. The Award recognizes  the various achievements,  excellence  in business and  outstanding  contribution  made  by  individuals  and  institutions  towards  Society  and  National Welfare.  The  awards  are  a testimony  towards  the  proactive  attitude,  innovation,  contribution  and global perspective reflected by the recipient towards business and economy.

     

    About 40 individuals from around the country were presented the Bharat Excellence Award for their contribution   in  education,   social  work,  medicine,  arts,  science  and  entrepreneurship.   Previous eminent awardees include Governor Khurasheed Alam Khan, Sunil Dutt, Justice P.N. Bhagwati, Dev Anand,  Shammi  Kapoor,  Ustad  Amjad  Ali  Khan,  Sunil  Gavaskar,  Manik  Dastoor,  and  Shri  BKS Iyengar.

  • FremantleMedia gets punk’d

    FremantleMedia gets punk’d

    MUMBAI: FremantleMedia today completed a format acquisition deal with Katalyst Network, co-founded by Ashton Kutcher and Jason Goldberg, and MTV for the international rights (excluding North America) to the hilarious, hidden-camera reality show,Punk’d. FremantleMedia will launch the title at MIPTV.

    Having launched on MTV in 2003,Punk’dbecame a breakout hit and set a new standard by which other hidden-camera shows were judged. The reality format with a twist features pranks being played on unwitting celebrities and friends. The series creator and Executive Producer, Ashton Kutcher, set out to prove that no one in Hollywood was safe from his devious and hilarious antics, as he masterminded and directedan array of devilish pranks.The celebrity victims never suspected a thing, until it was too late and they realised that they had been punk’d. Punk’d’s previous victims include Justin Timberlake, Jessica Alba, Kate Beckinsale, Katie Holmes, Zac Efron and John Cena.

    Vasha Wallace, SVP, Global Acquisitions and Development at FremantleMedia said, “The timing is absolutely perfect to launch thePunk’dformat globally. With all of the advances in cameras and technology, there is a huge amount that we can do with this show, and are very much looking forward to working with Katalyst Network and MTV to take the hilarious format worldwide.”

    Caroline Beaton, Senior Vice President, International Programme Sales, Viacom International Media Networks said,“There is more international interest than ever before in acquiring MTV formats. FremantleMedia has a reputation for creating and acquiring high-quality formats as well as the capacity to produce them in many territories around the world, so we’re delighted that they’ve picked up the international rights to this iconic MTV format with the intention of remaking it for a new generation of fans.”

    Visit FremantleMedia at MIPTV 2014 at Stand No. C11.A1 (Croisette 11, Aisle 1), 7 – 10 April.

     

  • FremantleMedia asks ‘Who Lives Here?’ in new format acquisition

    FremantleMedia asks ‘Who Lives Here?’ in new format acquisition

    MUMBAI: FremantleMedia is bringing a new format to MIPTV, having acquired the global production rights (excluding North America) to Who Lives Here? – a new competitive property format from Canadian production company, 3Bird Media.

    Who Lives Here?combines our love of snooping around other people’s houses and our pre-conceptions about people based on first appearances. In each episode, five strangers tour each other’s homes together and try to work out who lives where. The only information they have at their disposal are their first impressions and their knowledge of each other’s professions.

    As they visit each home – which can range from quirky to quaint, uber-modern loft apartment to the extravagant mansion, suburban homes to urban condos – participants have to plot who they think lives in this particular place, matching up design style with their preconceptions of one another. Participants can decide which details about themselves to highlight and which to ‘omit’ so that they don’t give away which home is their own. At the end of the show – once all the guesses have been collated – each homeowner reveals their own place. Whoever makes the most correct home to homeowner matches wins a cash prize, not to mention bragging rights.

    Vasha Wallace, SVP, Global Acquisitions and Development at FremantleMedia said, “Who Lives Here? is one of those fantastically simple concepts that has massive potential to travel globally. It taps into two universal notions: our desire to see where – and how – other people live, and the preconceptions we make about people on first meeting them. It is hugely addictive to be both looking at the people’s homes but also to be guessing along with the participants as to who lives in which house. We’re very excited to be working with the creative and talented AndrikaLawren and Jennifer Twamley at 3BirdMedia, to help take their idea to the rest of the world.”

    AndrikaLawren, Partner and Executive Producer at 3BirdMedia added: “FremantleMedia’s breadth of experience and impressive reputation with successful formats makes them the perfect partner to take Who Lives Here?into the international marketplace. We are absolutely thrilled to be working with the team at FremantleMedia who share our enthusiasm for the series and our belief that its universal appeal will resonate globally. ”

    Ten episodes of Who Lives Here are currently being produced for HGTV Network in the US and W Network in Canada. The series will premiere in April 2014 in Canada and the US Visit FremantleMedia at MIPTV 2014 at Stand No. C11.A1 (Croisette 11, Aisle 1), 7 – 10 April.

     

  • Lowe Lintas and Partners triumphs as the Most Effective Indian Agency at APAC EFFIEs

    Lowe Lintas and Partners triumphs as the Most Effective Indian Agency at APAC EFFIEs

    MUMBAI: After being named as the Agency of the Year at the Indian EFFIEs 2013, Lowe Lintas and Partners has emerged as the most effective Indian agency at the APAC EFFIEs Awards 2014. The agency has bagged 4 medals including 2 Gold, a Sliver and a Bronze out of total 6 medals for India.

    Lowe Lintas & Partners India also held the second position as APAC EFFIEs Agency of the Year after Colenso BBDO/Proximity New Zealand which was awarded with the title. The global agency Lowe & Partners was among the top 3 agencies running for APAC EFFIEs Agency Network of the Year Award.

    The two Golds won by Lowe Lintas and Partners are under ‘Goodworks- Brand’ category for Unilever’s Lifebuoy- ‘Help a child reach 5’ campaign and ‘Media Innovations’ category for HUL’s Kissan ‘100% Natural Seeded’. The agency bagged a Silver and a Bronze medal for Idea Cellular’s ‘Honey Bunny’ campaign under the categories ‘IT/Teleco’ and ‘Media Innovations’ respectively.  

     

    Speaking on the win, Joseph George – CEO, Lowe Lintas and Partners said, “Coming on the back of being declared the Agency of the Year in India, this performance yet again reinforces our belief in the type of work we do and the criteria of evaluation we value.”

    Adding to it, Vikas Mehta, CMO-Lowe Lintas and Partners said “We’re happy to have contributed to India’s success at the APAC EFFIEs. Big ideas that lead to great business successes are valuable, and the recognition only encourages us to do more of them.”

    The APAC EFFIEscelebrated the winners of the 2014 Awards at its Awards Gala held at Conrad Centennial Singapore on April 3. Presenting a total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes amongst finalists from 16 countries, APAC EFFIEs recognised the most effective marketing campaigns in theregion. BBDO Worldwide was named the APAC EFFIEs Agency Network of the Year, picking up a total of 2 Golds, 7 Silvers and 6 Bronzes from its agencies in the region.

    APAC EFFIEs Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. The Asia Pacific EFFIEs Gold, Silver, Bronze winners and Finalists will be included in the EFFIEs Effectiveness Index, a global ranking which identifies and ranks the most effective companies and brands by analysing finalist and winner data from worldwide EFFIEs competitions.