Category: Press Release

‘RE-INVENT’ PROMAX INDIA CONFERENCE AND AWARDS 2020: A NEW FORMAT EMBRACING CHANGE, INNOVATION, ADAPTABILITY AND HONOURING CREATIVITY, INNOVATION & STORYTELLING

Keeping in mind that the world around us has changed as we know it, The 17th India edition of Promax’s Conference and Awards was launched in a fresh new avatar and format and themed as ‘Re-Invent’ where for the first time, delegates, speakers, Media and Marketing professionals, jury members and sponsors all came together ‘virtually’ to attend and celebrate creativity, innovation and storytelling.

The event started with Gavin Strange on ‘Trying to get Ahead of the Curve’ where he talked about projects ranging from filmmaking to illustration, toy design to photography. We were all transported to the ‘Top of the Pyramid’ with a fireside chat with Megha Tata and Navika Kumar as they highlighted their journey and experiences in the media landscape. Hasraf ‘Haz’ Dulull then engaged audiences with taking the leap from VFX to Directing and Producing Feature Films and TV. The session on ‘OTT Marketing’ led by Rahul Mishra of Shemaroo Entertainment where he was joined by marketing heads of OTT players in the country, including Abhishek Joshi of MX Player, Avi Kumar of Zee5 and Divya Dixit of ALT Balaji was very well received – this was followed by Prathyusha Agarwal of Zee Entertainment who engaged audiences with a session on Brand Building and Logo Design.

Day 2 began with transporting delegates into the ‘Future of Creativity’ in Augmented Reality by Emile Rademeyer, followed by an engaging conversation with Faye D’Souza on News and what young India wants. Charlie Mawer’s session on the ‘Future of TV Branding’ was extremely relevant where he shared the best practices for 2020 and beyond.

The engaging sessions, presentations and discussions were followed by the eagerly anticipated Promax India Awards 2020. The show was hosted by Cyrus Broacha in a completely new virtual format where he managed to keep everyone entertained.

This year Star India swept the Awards with 17 Golds and 18 Silver awards. They were followed by Viacom18 Media with 17 Golds and 6 Silver; Zee Entertainment Enterprises with 12 Golds and 8 Silver and Sony Pictures with 5 Golds and 10 Silver amongst many others.

The Arnab Chaudhuri Award was introduced to recognise a new talent who is creating outstanding work in the world of animation and was awarded to Tushar from Dynamite Design.

Summing up Promax India Virtual 2020, Rajika Mittra, Country Head & Strategic Partnerships (India, Hong Kong & Philippines) said, “As we embarked on putting together a ‘virtual’ conference we were quite apprehensive on how the event would turn out given that Promax has always been known for quality content and production. We are overwhelmed by the response received from our delegates, speakers, jury members and sponsors who believed in us and helped us put in another fantastic quality conference.”

Aparna Purohit, Head of India Originals at Amazon Prime Video and Awards Chair Promax 2020 said, “ It’s quite remarkable to see such an encouraging participation in this year’s edition of Promax Awards.”

For the Winners List please log onto – www.promaxindia.tv

October 9, 2020
Zee Telugu beefs up your weekend with ‘Zee Entertainment League’

As people gear up for the upcoming festive season amid the global pandemic, Zee Telugu has lined up special programming ‘Zee Entertainment League’ to usher in the festivities and spread cheer. The special series will keep viewers positively engaged and entertained by fun, comical skits, musical melodies and sensational performances by the stars from the channel. The event will be telecasted on Sunday, 11th October from 5:00 PM only on Zee Telugu and Zee Telugu HD.

Zee Telugu’s most cherished anchors, Ravi and Shyamala will add to the entertainment quotient by hosting this exceptional event. Shyamala and Ravi take this opportunity to welcome the artists, bringing them together to celebrate the joy with a blend of fun activities, competition between Fiction and Non-fiction stars along with a unique set of performances.

There is a surprise element in the show where Renu Desai makes an unexpected appearance as a special judge. Not is she seen playing pranks with anchor Ravi but also gives away the Zee Entertainment League Award. Additionally, there is a special walk-in by Nagabhairavi cast which includes, Pawon, Yashmi Gowda, Kalki Raja, Ashwini, Shiva Shankar Master among others.

The event also consists of many fun games. Contestants from SRGMP 13th season performed on digital blockbuster Life of Ram lead by Yashaswi. Besides the act, Ravi and Jani Master had the guests in splits. The jamboree includes an exceptional performances by Shyamala, Jani master along with the fiction stars on the tunes of Butta Bomma from Ala Vaikuntapuramlo.

Tune-in to watch Zee Entertainment League on 11th October at 5:00 PM only on Zee Telugu and Zee Telugu HD.

To enjoy the show, subscribe to Zee Telugu, available in the Zee Prime Pack at Rs. 20 per month

To ensure you do not miss out on your favorite Zee Telugu shows, choose the Zee Prime Pack that includes Zee Telugu, and Zee Cinemalu alongside 7 other top channels of the Zee Network that cater to the daily entertainment needs of your entire family at Rs. 20 per month only. For further information, contact your DTH or Cable operator.

October 9, 2020
CNBC-TV18 in association with Standard Chartered Bank announces the 2nd edition of ‘Leadership Collective: India – an Investment Magnet’

The unprecedented public health crisis has set in motion the wheels of change as the world heads towards the road to recovery. India promises to play an integral role as the global economy nears a reset in its scale of operations. In a bid to explore the myriad untapped opportunities for businesses in India, CNBC-TV18, India’s leading English business news channel and Standard Chartered Bank is all set to virtually host the 2nd edition of ‘Leadership Collective: India – an Investment Magnet’ on 13th October 2020, 5 pm onwards.

Regarded as the last leg of this year’s India Business Leader Awards, the virtual event revolves around harnessing newer avenues that will aid the country in emerging as the most favorable investment destination. The event aims to dive deep into the economic policies that can be implemented to achieve near and long-term growth for various sectors and businesses.

The Leadership Collective will see Sanjeev Sanyal, Principal Economic Advisor, Ministry of Finance, GOI as the Keynote speaker and Amitabh Kant, CEO, NITI Aayog presenting the concluding address to the audiences. It will also host a panel discussion focused on ‘India: World’s New Factory’ and feature business leaders such as Suresh Narayanan, Chairman of CII National Committee of Food Processing Industries; Martin Schwenk, MD & CEO, Mercedes-Benz India; William L. Blair, Vice President & Chief Executive, Lockheed Martin India, ZarinDaruwala, CEO, India, Standard Chartered Bank, Sharad Tyagi, MD, Boehringer Ingelheim India & President, OPPI. The panel shall be moderated by Shereen Bhan, Managing Editor, CNBC-TV18, who will also conclude the show encapsulating the takeaways and actionable insights that will help placing India on the world business map.

To know more about the event you can visit their website: http://cnbc-tv18.leadershipcollective.in/index.html

October 9, 2020
Radico Khaitan launches World’s First Single Malt Whisky finished in Indian Wine Casks – Rampur Asava

Radico Khaitan – the largest manufacturer of Indian Made Foreign Liquor (IMFL) in India – has added yet another feather to its cap with the recent launch of a unique and exciting new expression ‘Rampur Asava Indian Single Malt Whisky’ at The Whisky Show 2020 in the United Kingdom. In a first, a single malt matured in American Bourbon Barrels has been carefully finished in Indian Cabernet Sauvignon casks, at one of Asia’s largest distilleries i.e. Rampur, UP. Currently launched in the UK and the US, Rampur Asava – a non-chill filtered and bottled at 45% ABV resulting in a ground-breaking expression with perfect balance – is set to be made available in a few other markets for whisky connoisseurs soon.

With the exclusive combination of Rampur’s unique distillation and maturation process, this single malt has successfully taken traditional Indian heritage and rooted it in contemporary culture. This luxury whisky, produced at a distillery located in the foothills of the Himalayas, is the perfect amalgamation of tradition and innovation through the use of Indian Cabernet Sauvignon casks. The unique distillery location exposes the whiskies to polar opposite climate conditions throughout the year, with the flavour of the famous Indian Summer giving Rampur Single Malts an added dimension as well as depth.

“We are very proud of our Indian heritage and Rampur Asava is another step in bringing the unique whiskies of India to the world. We are confident the exotic and unique Indian flavours will delight your palate,” said Mr. Abhishek Khaitan, Managing Director, Radico Khaitan.

Rampur Asava is an electrifying addition to Rampur’s Indian Single Malt Whisky range, which currently boasts of Rampur Select, Rampur Double Cask, limited edition Rampur Sherry PX and the ultra-exclusive Rampur Signature Reserve.

Sanjeev Banga, President, International Business of Radico, said: “We are always striving to make each Rampur expression of the highest quality and exciting for malt whisky drinkers. The diverse weather conditions at the distillery have enabled us to be creative and experiment with our single malts. We are delighted with the results as there is an impeccable balance of taste in this finely perfected golden nectar that lingers on your taste buds.”

Tasting Notes:

Appearance: Dark mahogany

Nose: Typical tropical fruity note of Rampur with added notes of apricot, blackberry, black currant, dark cherry & plum followed with a faint hint of tobacco and spices.

Palate: Velvety, Manuka honey sweetness highlighted by spicy oak, vanilla and balanced with dryness from Indian red wine.

Finish: Medium to long finish which gently lingers on the palate

Initial launch in UK and USA. More markets to follow.

Instagram: @rampursinglemalt

Facebook: @rampursinglemalt

www.rampursinglemalt.com

Notes to Editors:

Rampur Asava Indian Single Malt Whisky is owned by Radico Khaitan – the largest Indian beverage alcohol company and one of the oldest whisky distillers in India – established in 1943. The company has been distilling malt whiskies for over 27 years with a reputation for quality and innovation.

Three of Radico Khaitan’s distilleries are based in Uttar Pradesh in the foothills of the Himalayas, where all of Rampur’s Whiskies are distilled, matured and bottled. Rampur is named after the princely Indian state known for its rich heritage and royal traditions.

Radico Khaitan are also the producers of award winning Jaisalmer Indian Craft Gin, which is triple-distilled in traditional copper pot stills and hand-crafted with a recipe that combines the ancient knowledge of herbs and spices, vibrant juniper berries and hand-picked botanicals from all four corners of India. With seven of the 11 botanicals coming from India, Jaisalmer Indian Craft Gin is ‘the whole of Indian in one bottle’.

For trade enquiries please contact: exports@radico.co.in

October 9, 2020
Viewers savor delicious combo pack of Cricket & Cuisine

With Cricket bringing some cheer to us in these gloomy times, TV9 Bharatvarsh has added a desi tadka of cuisine in a specially designed initiative, Royals Da Swaad.

Commenting on the initiative, Raktim Das, COO, TV9 Studio (Digital and Broadcasting), said: “Confined to their safety bubbles, players are missing the taste of home-cooked food. And that’s why TV9 Bharatvarsh, part of India’s No.1 News Network, has roped in famous chef Harpal Singh Sokhi to cook up a fare for our cricketers. The chef speaks to the players, whips up the flavours they are missing and finally we share this recipe with their fans. We are happy to have leading brands as our partners for this initiative.”

Panasonic India, Dabur, LG Hing and Crax Fritts have partnered the network for Royals Da Swaad which will be aired on TV9 Bharatvarsh at 7:30 pm along with cricket stories.

Cricket in India is incomplete without celebratory feasts! And we are pleased to collaborate with TV9 for their show Royals Da Swaad by Chef Harpal Singh Sokhi to make their celebrations even more delightful through Panasonic’s AI enabled refrigerators. Our new refrigerator range #IntelligentHAI, as it understands and adapts itself to the needs of each family member distinctively bringing efficiency and comfort to the day-to-day lives of consumers. – Shirish Agarwal, Head – Brand & Marketing Communications, Panasonic India

Ghar Jaisa Swaad, Dabur Hommade ke Saath". Dabur Hommade, a brand trusted by millions of households for quick, convenient, great tasting home like food is proud to be associated with TV9 Networks special series Royals Da Swaad said Apoorva Singh Bais, Category Head – Foods at Dabur India Limited. The delectable range of Tomato Puree, Ginger Garlic pastes and newly launched Tangy, Spicy, Chatpati Dabur Hommade Chutneys range will tickle the taste buds as we partner this exciting show with TV9 Networks and renowned Chef Harpal Singh. So grab your pack of "Dabur Hommade Rajasthani Garlic Chutney" with your favourite snack as we embark upon this exciting journey !

Our special partner Laljee Godhoo and Co. adds a taste of its LG Hing, a loyal and trusted brand since 1894, to Royals Da Swaad. “Hing’ remains an integral part of any Indian Cuisine, Culture and heritage. I wish the entire team of TV9 Network for this show with Chef Harpal Singh Sokhi,” said Riddhi Merchant, Partner, Laljee Godhoo and Co.

And when one is watching cricket, snacking is a must. “Crax Fritts is targeted towards youth and hence the association with the special series would be aired during ongoing T20 cricket league. Audience will also get to see few recipes being curated using Crax Fritts by chef Harpal Singh Sokhi,” said Rajat Nanda, Chief Marketing Officer at DFM Foods.

“We are excited to collaborate with TV9 Bharatvarsh for this innovative content partnership of Crax Fritts with Chef influencers like Harpal Singh, who have built up a high level of trust with consumers within the gourmet cuisine space,” said V Narayanan, COO, Alliance Advertising

October 8, 2020
150 new hires, 10+ new clients, zero layoffs, and an increment for everybody – the story of Schbang’s lockdown

Lockdown inevitably brought in a set of challenges for all the companies and the economy at large. Schbang, an integrated marketing agency, onboarded 150 new hires during the period with zero layoffs and an increment for all members of its team on the back of some strong business wins and network growth plans.

With the addition of new members, the team has grown to 500+, working across multiple locations and verticals, making Schbang one of the largest Independent Agencies. “We have been actively hiring new talent from across spectrums, including those who have faced lay-offs during the lockdown. This has been possible due to the faith new clients have bestowed on us during this time and the support of our existing clients even though they have faced challenges too. It's heartening to see Schbang as the partner of choice for large companies seeking category growth. Despite severe pressure on margins, the decision to award increments to all members of our team has to do with our proactive and people-first culture. A call we could take because of our structure as an Independent Entity.”- says Harshil Karia, Founder, Schbang.

The decision to award increments to all its team members has shown a positive increase in morale. Their management and leadership have observed a boost in team spirit at large across the board. Along with the financial growth, the company has undertaken a host of engagement initiatives like 3-year career plans for every member of its team, psychological counselling services, workshops for skill development like calligraphy, art, music along with new avenues for physical and meditative growth through a partnership with Mindhouse

Schbang has onboarded 10+ National clients across verticals with an average turnover of INR 500 Cr during the lockdown. ITC Nimwash, ASUS, HDFC Life, Tata Communications, Olay's Middle East Business, Fiama, Dr. Vaidya's from RPSG to name a few. The list of new clients is steadily growing as Schbang continues to attract the best brands with their commitment to work and clients at large. The end to end execution of campaigns, from planning to launch to reporting has been integral to the growth of their clients.

While the company has been grappling for growth like the others in the industry too, Schbang has not just onboarded new clients and hired 150+ people, but has also started two new divisions during this period. Schbang X is a division that focuses on experiments and collaborations, communicating ideas through art, music, and film. Bringing creators & communities together towards creating a societal statement and invoke cultural action. The work on Rio Pads for PCOS month is a stand out for the team.

And Schbang for Good is an impact communications wing of the agency, working with Foundations, Trusts, and companies that are taking the World towards Good. The team has done some noteworthy work for Mukul Madhav Foundation on Human Trafficking, and creating a first of its kind digital art museum on Instagram for the visually impaired with the #AddTheAlt campaign and more.

The output of the work despite lockdown has stayed the same. Teams across different locations are now closer and collaborative than ever, all thanks to the digital & remote working. Not only they have been collaborating & conceptualizing virtually, and end-to-end implementation for numerous campaigns has been swift.

With everything that has been happening on the business front, Schbang has rolled their dice more than just once. Many new divisions have come into the play during lockdown based on the requirements of the clients. The agency is set to make multiple significant announcements in the coming months in the product and service domain. With agility in the roots, every day, they are taking a step towards the goal of taking India to the World and bringing the World to India.

October 7, 2020
Indian TikTok alternative Changa app launches AR filters and powerful video editing tools to woo young users

Trending short video app Changa, launched recently by Gurugram-based tech firm BITCS, has added yet another feather in its cap by introducing a slew of stunning AR (Augmented Reality) filters, video editing functionalities and face mask stickers. The latest move by the app, which is emerging as the most preferred made-in-India TikTok alternative, has resulted in Changa trending on the number one slot on Google Playstore and registering more than 4 million users within a short span.

Since its inception, the all-new short video creation app has been filling the void created by the suspension of global short video apps such as TikTok and Likee. Changa stands out of the clutter with a wide array of AR filters and video editing tools, which is approximately 10x more than what’s being offered by other similar apps, including Chingari. Changa offers best-in-the-class short video editing experience, as its mechanism doesn’t merely combine multiple videos but lets the user edit them in one go.

According to the makers of the app, the functionalities have been conceptualized and tailored to meet the requirements and desires of India’s pool of young video creators as well as popular TikTokers. Within a very short period, the app has already implemented most of what was offered to Indian creators by global giants such as TikTok. Changa app’s easy-to-use seamless interface, coupled with the newly-introduced range of filters and tools, is adding incessantly to its popularity.

Referring to the overwhelming response, Changa app founder Mr Shubham Agarwal said, “Our end goal is to provide all users the best video creation experience. The success of the application should be attributed to the utter perseverance and dedication of the whole team. Currently, we are offering top-notch quality filters and video editing tools that are the best in the market. And we are most definitely adamant on improving and adding better features to further enhance our user base.”

Within the first three days of its launch, Changa app had recorded more than 1Lakh downloads and swiftly crossed the four million download mark in a short time span. The app gives the option to share the videos directly on instant messaging app WhatsApp and other social media platforms. The 15-second-long videos can also be used for displaying WhatsApp status.

October 7, 2020
Digital is the key to unlocking Emerging India

NEW DELHI: The next big market is beyond metros’.

Non-metros, rural, tier 1, 2, & 3 are driving the next wave of consumption in the country. There is no product category on the shelf that does not sell well in this region. However, the consumer and the consumption pattern is also much different from what we see in the metros.

Better known as Emerging India or Real Bharat, the audiences in the region are aspirational and keen to spend on newer experiences. Brands and marketers are very excited about this opportunity and working towards chalking out a strategy to increase its footprint, strengthen the distribution, and create tailor-made range of products for the audiences region. All of them are leveraging digital medium to crack this billion dollar puzzle – ‘Real Bharat’.

Natter, a leading Delhi-based digital marketing agency that has placed itself comfortably between the consumer insights and marketing requirements, is accompanying brands in this journey to crack the Real Bharat code. It undertook a study with 11000 respondents across 10 states to get an indepth analysis on the digital consumption patterns of this new consumer. The new-age agency that aims to position itself as the one-stop solution to all the brand requirements has come up with a report ‘Digital Unlocked for Emerging India’. The report clearly elucidates the role of 'Digital' in Emerging India is not just restricted to advertisements, but it will be the medium to engage, reach and sell.

It further enables the marketers and brands to deep-dive into the consumption & spending patterns, digital penetration, entertainment choices and mediums, language preferences of ‘Emerging India’ across socio-economic groups and geographies.

Some of the key points highlighted in the report are:-
•   43% respondents are taking farming as primary occupation; 21.5% use WhatsApp groups for gathering farming related information; 9.9% farmers watch farming related videos on YouTube
•   37% women access internet for songs, movies; 18% watch funny videos; 16% educational videos;
•   Samsung leads in the smartphone & feature phone category
•   50% respondents use Jio followed by Airtel
•   Order from E-commerce: Flipkart (46%), Amazon (33%), other local online stores (16%), Snapdeal (5%)
•   YouTube: 63% go for entertainment & songs, 12% education related videos, 25% business & farming related videos
•   WhatApp: 68.3% use it for connecting with friends, 21.5% use it for farming related information, and 7.5% for buying and selling information.
•   Facebook: 65% respondents had profile on Facebook
•   Gaming: Time spent on gaming has increased, and increasingly females are also playing more.

Jankana Kaul, Founder & CEO, Natter says, “The focus of report has been to capture the variations in digital consumption patterns & insights on different needs of Digital citizens in Bharat. At Natter we will continue to de-code these differences & capture nuances to help marketers to opt, devise & craft solutions relevant for rural consumers. With more than a decade long brush with Bharat, I have seen a steady pace of digital evolution & now giants entering this space to woo this consumer class. Here we are in next phase of Digitisation – an imperative shift from WHY DIGITAL TO HOW DIGITAL. And at Natter we provide you with the HOW STRATEGY.”

Avinash Joshi, COO Natter says, “We at Natter strongly believe and aim to initiate and catalyze discussions around the significant advancements in adoption of digital across emerging India. In its first edition, the Digital Unlocked report reveals the most significant shift in digital that will be driving marketing strategies, company investment and consumer behaviour. Brands leading the way in engaging and providing the needed value are more likely to significantly exceed their business goals. Digital Unlocked will prove to be a valuable tool for our teams at Natter and marketers across the globe.”

You can download the report here.

October 7, 2020
Sony YAY! launches YAY! Dekho, brings immersive experience through exclusive previews and themed workshops for young audiences this festive season

Taking the celebrations of the upcoming festive season a notch higher, Sony YAY!, kids’ favourite TV channel, introduces a one-of-a kind virtual property — YAY! Dekho. In line with its objective of serving their young audiences with immersive experiences, featuring the most adored YAY! Toons, the channel will showcase exclusive movie previews of their upcoming tele-movies followed by specially curated movie-themed workshops.

Slated for 9th October, Friday, 4:00 pm, the channel through YAY! Dekho seeks to bring to their young audience a platform to connect & bond with their favourite YAY! Toons. The virtual event will give fans exclusive access to tele-movie premieres and interactive workshops hosted by the multi-talented Edwina Lobo, owner of The Springboard and Co-founder & Team Psychologist of The Oranje Academy. Through captivating, interactive and engaging episodes, YAY! Dekho will also host premiers of Honey Bunny in the Interview, Honey Bunny in the Treasure Hunt, Honey Bunny save the Panda, Honey Bunny in the Mystery of the Sylvian Castle and Honey Bunny in the Jungle Adventures. The first edition will start with the movie preview of Honey Bunny in Dino Park live followed by themed DIY art and craft workshop.

Furthermore YAY! Dekho will enable viewers to enhance their creative skills and give wings to their imagination as they recreate some of the exciting elements from the preview. Additionally, these workshops, based on the theme of the preview will offer kids the chance to win and take-home exclusive prizes. The channel aims to adorn the property with several associations, extensive social media outreach, pooling influencer communities and hence curating an immersive & memorable experience for kids that is everlasting.

October 7, 2020
Zee Telugu broadens its entertainment spectrum with the launch of ‘Nagabhairavi’, a fantasy – fiction show

Telugu States are set to witness the greatest ever VFX extravaganza in Telugu General Entertainment Channel (GEC). Zee Telugu with its latest offering Nagabhairavi aims at transporting the audience into a fantasy world that tells the saga of Nagarjuna and Bhairavi and their fight to save the Nagasampada. Bringing together a stellar cast including actors Pawon Sae, Yashmi Gowda, Kalki Raja, Ashwini and Sravani among others; Nagabhairavi highlights that the grit, courage and determination are the biggest weapons to fight against the mightiest of evils. Set in the present-day aesthetics, the show traverses through the mystical and enigmatic world of the poison bearers as they struggle to attain the Nagasampada. Nagabhairavi is produced by 27 Pictures and will premiere on 12th October and will air Monday – Saturday at 7:30 PM only on Zee Telugu and Zee Telugu HD.

Set in Nagavaram and Hyderabad, the show will chronicle the saga of Nagarjuna (Pawon Sae) and Bhairavi (Yashmi Gowda). The onus of securing the Nagasampada is upon Bhairavi which passed to her through her ancestors. Lord Shiva blesses Bhairavi with a divine amulet. Nonetheless, when Bhairavi is in grave danger, Nagarjuna is her one and only protector. It remains to be seen how Bhairavi and Nagarjuna fight all the odds to secure the Nagasampada.

Ramya Krishnan, the versatile actress is associated with Nagabhairavi as the show brand ambassador. The promo and title song which has featured her has created a great deal of buzz since the launch.

Another highlight of the show is the lead actors of the series Pawon and Kalki Raja producing the show. Kalki Raja, actor turned producer with Nagabhairavi says, “Nagabhairavi is my baby. I am thankful for the immense support received from Jayanth and Anuradha Gudur. My heartfelt thanks to the entire Zee Telugu channel for having the confidence in Pawon and I to lead the show and live up to its title. The visual effects and the presentation are of the Telugu small screen television's highest standards. We believe this is a show that would bring an entire family together for mass entertainment.”

When asked Pawon to give a sneak peek into his journey of becoming a producer, the young actor revealed, “it is a dream come true for me and Kalki and found Nagabhairavi to be the perfect opportunity for this. I thank the channel, especially Anuradha Gudur and Jayanth for this opportunity and the trust they bestowed on us. With this show, we are bringing the cinematic expertise to Telugu television screens by making this a visual treat for the audience.”

Anuradha Gudur, Telugu Cluster Head, says, “At Zee Telugu, we have always believed in experimenting with different concepts while bringing in some variety for our viewers. The concept of Nagabhairavi is something that we, at Zee Telugu, have never explored in the past; it is a completely new facet of love story that transcends into the mystique of the unknown. With intense focus on different elements like characterization, scripting, visual appeal, etc., we have amped up the production value to make it a winning proposition in the regional small screen industry. Our new show Nagabhairavi is set to once again bring alive the allure and intrigue of supernatural stories thereby adding further depth to our diverse and edgy content portfolio.”

October 7, 2020