ITV

Category: Press Release

  • Fashion Models and Bloggers come together for a unique web reality show

    Fashion Models and Bloggers come together for a unique web reality show

    MUMBAI: FameBox, the multi-channel online talent platform, has announced the launch of ‘American Swan Beauty &the Blogger’,a unique online reality show where fashion models and bloggers come together to set social media buzzing. The show involves teaming up of fashion models with bloggers to compete for viewers’ attention online. The team that garners the maximum social media influence will be declared the winner.

     

    The call for entries is currently on and interested participants can register on the American Swan Beauty & the Blogger site.

     

    After the initial call for entries phase which started from 7th April April, 8 models and 8 bloggers will be shortlisted. These models and bloggers will then be paired in teams. These teams will face-off against each other over 3 days where they will be competing on social media in real time through a series of challenges set against a luxurious beach resort. Video content created through the challenges will be uploaded across social media platforms including YouTube.

     

    The winning team will win exciting goodies and opportunities to showcase their talents. The winning ‘Beauty’ will becrowned the face of American Swan whereas the ‘Blogger’ will be designated the social media brand ambassador for American Swan for 2014. The team will also win the chance to host their own exclusive show on YouTube under the FameBox network. Besides this, there will also be a cash prize and merchandise from American Swan.

     

    The event will be hosted by popular actor and VJ, Cyrus Sahukar.

     

    While American Swan, a leading online fashion brand in India, is the presenting sponsor for Beauty & the Blogger, Famebox has also roped in TRESemme, salon qualityhaircare product,as the Associate Sponsor.

     

    Speaking about Famebox’sinnovative web reality show, Dhruvank Vaidya, Director, FameBox said, “The ‘Beauties’ provide the glamour while the ‘Bloggers’ buzz social media live, making for extremely engaging and entertaining viewing.  By putting the power of digital video and social media together we are breaking new frontiers of entertainment on the web.  This also provides a platform to highly talented models and bloggers to showcase themselves and take their popularity to the next level.”

     

    For registrations, please log on to: http://www.fameboxnetwork.com/beauty-n-blogger.phpor email profiles and pictures tobeauty&theblogger@fameboxnetwork.com.

    Stay tuned for more action and updates on: https://www.facebook.com/FameBoxNetworkand www.twitter.com/FameBoxNetwork

  • &Pictures premieres ‘Besharam’with Ranbir Kapoor

    &Pictures premieres ‘Besharam’with Ranbir Kapoor

    MUMBAI: This weekend, take a few tips from Babli- the street smart thief – on how to live life to the fullest with Abhinav Kashyap’s ‘Besharam’. Catch Ranbir Kapoor in a silly, mischievous avatar as he steals cars for money to support his orphanage and ends up falling in love of one of his ploy’s victims – Tara. With the entire Kapoor family – Rishi, Neetu and Ranbir – hitting the screen for the first time together, it is a laugh-riot with all the mirch-masala for a perfect Bollywood film!

     

    Meet the crazy street gang, the villainous Chandel and Babli’s hilarious antics with each and follow the couple’s crazy adventures for a fun-filled Saturday night at home!

     

    Tune in to &pictures at 8:00pm this Saturday, April 12, 2014 to find out if the Besharam Babli and the beautiful Tara have a happily ever after ending!

  • ‘2014 MTV Movie Awards’ Live on Vh1

    ‘2014 MTV Movie Awards’ Live on Vh1

    MUMBAI: MTV today added Hollywood A-Listers Jared Leto, Megan Fox, Jordana Brewster and Aaron Taylor-Johnson, as well as musician Rita Ora to its already star-studded line-up of presenters for the “2014 MTV Movie Awards.” Hosted by late night host and comedian Conan O’Brien, the show will air LIVE on Monday, April 14, 2014 at 6:30 am IST and a primetime repeat at 9:00pm IST from Nokia Theatre L.A. Live in Los Angeles exclusively on Vh1.

     

    In addition, it is also confirmed that nominees Orlando Bloom, Josh Hutcherson, Sam Claflin, Johnny Knoxville and Ice Cube will attend the show.

     

    The impressive additions set up a ‘Movie Awards’ telecast that fans will not want to miss. In addition having the quick-witted Conan O’Brien at the helm, Channing Tatum will receive third annual ‘MTV Trailblazer Award’ and Academy Award® nominated actor and producer Mark Wahlberg will be honored with the ‘MTV Generation Award’. Global superstars Eminem and Rihanna will take the stage for their first live performance of their #1 smash hit, ‘The Monster,’ while Ellie Goulding and Zedd will perform selections from the ‘Divergent Soundtrack’ with guest appearances from Miriam Bryant and Matthew Koma. In addition, MTV is adding a music discovery slot that will feature ‘MTV Artist to Watch’Twenty One Pilots performing their current single ‘Car Radio’.

     

    THE AMAZING SPIDER-MAN 2™ and X-MEN: DAYS OF FUTURE PAST fans will get their fill with exclusive sneak peeks set to be introduced on tape by Andrew Garfield, Emma Stone and Jamie Foxx, and on stage by Ellen Page respectively.

     

    The list of impressive talent attending includes previously announced presenters Adrian Grenier, Kevin Connolly, Jerry Ferrara, Kevin Dillon, Lupita Nyong’o, Adam Levine, Jessica Alba, Rosario Dawson, Chris Pratt, Seth Rogen, Zac Efron, Dave Franco, Amanda Seyfried, Seth Macfarlane, Mila Kunis, Shailene Woodley, Ansel Elgort, Cameron Diaz, Leslie Mann, Kate Upton and Nicki Minaj, as well as nominees Backstreet Boys Brian Littrell and AJ McLean, Will Poulter, Michael B. Jordan, Miles Teller, Jackson Nicoll and Liam James.

     

     The 2014 MTV Movie Awards will air across MTV’s global network of more than 60 channels reaching more than half a billion households around the world.  In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world.

     

     Jesse Ignjatovic serves as Executive Producer for the ‘2014 MTV Movie Awards’. Garrett English serves as Executive Producer and Executive in Charge for MTV. Lee Lodge and Jen Jones serve as Executive Producers. Wendy Plaut serves as Co-Executive Producer and Executive in Charge of Celebrity Talent. Amy Doyle is Executive in Charge of Music and Celebrity Talent. Joanna Bomberg is Executive in Charge of Music Talent.
     

  • Etihad Airways and Jet Airways sign sponsorship of Mumbai Indians cricket team

    Etihad Airways and Jet Airways sign sponsorship of Mumbai Indians cricket team

    MUMBAI: Etihad Airways, the national airline of the United Arab Emirates (UAE), continues to strengthen ties with India and equity partner, Jet Airways, following a new sponsorship deal naming both airlines as principal sponsors and official airlines of the celebrated Mumbai Indians cricket team.

     

    This is the Abu Dhabi-based airline’s first high profile sports sponsorship in the region and one that underscores its expanding commitment to the Indian market.

     

    A franchise cricket team of the Indian Premier League (IPL), the Mumbai Indians are thelargest social sports brand in India and are closely followed by millions of fans across the globe. The team is known for its balance of experienced cricketers as well asthe young talented players scouted from India and across the world.

     

    Crowned as champions of the 2013 IPL, the Mumbai Indians will be playing in the Pepsi IPL 2014 Tournament whose first 20 matcheswill behosted in the UAE. Along with the Mumbai Indians, seven teams will showcase their cricketing skills in the UAE leg of the tournament which will take place between 16 and 30 April at three different venues: Abu Dhabi, Dubai and Sharjah.

     

    James Hogan, President and Chief Executive Officer of Etihad Airways, said: “As India continues to play an important part in the growth of Etihad Airways, this new sponsorship deal provides an excellent opportunity for us to reinforce our global brand in India, cement our partnership with Jet Airways and forge close and long-lasting relationships withthe Indian travelling public, many of whom we know are huge cricket fans.

     

    “Sport sponsorships form a major part of Etihad’s international marketing strategy.  We are delighted to add the Mumbai Indians, the reigning champions of the Indian Premier League, to our growing portfolio of global sporting associations.”

     

    Etihad Airways sponsorship portfolioincludes,Manchester City Football Club, the Etihad Stadium in Melbourne, Etihad Stadium in Manchester, the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Harlequins Rugby Club, GAA HurlingAll Irel and Senior Championship, and most recently the Major League Soccer in the US.

     

    Among the highlights of the sponsorship agreement will be the display of extensive Etihad Airways and Jet Airways branding and messaging beamed across LED pitch-side advertising and on giant screens in the stadium. This will occur during the Mumbai Indians home matches including the tournament’s first game which will be played at theZayed Cricket Stadium in Abu Dhabi. In addition, the airlines’ logos will be prominently displayed on the teams’ shirts and merchandise.

     

    A comprehensive activation planwith the Mumbai Indians will be heldincluding community programs, competitions and promotions for flights and holidays with the teams’ fans.

     

    NareshGoyal, Chairman of Jet Airways, said: “We are excited to team up with Etihad Airways to sponsor the Mumbai Indians, as they prepare to take part in one of crickets’ most high profile tournaments featuring top cricketers from all over the world.

     

    Cricket is a hugely popular sport around the world and especially in India. Sponsoring an all-star cricket team like the Mumbai Indians will surely provide our airlines with fantastic brand exposure on a global level and offer an impressive platform to connect with our customers while at the same time engaging with the community.”

     

    Etihad Airways currently serves a total of 10 Indian cities which includes Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kozhikode, Mumbai, New Delhi, Trivandrum and the recently launched route to Jaipur.

    Etihad Airways and equity partner Jet airways had previously jointly hosted the Manchester City FC football coaching clinics inMumbai and Delhi in December 2013.

     

  • ‘Innovating For A Better Tomorrow’ with Babajob.com, 3Nethra and ONergy

    ‘Innovating For A Better Tomorrow’ with Babajob.com, 3Nethra and ONergy

    CNN-IBN, in partnership with Infosys and National Innovation Council as knowledge partner has brought to the fore exemplary innovations with significant business and social impact through their exclusive series ‘Innovating For A Better Tomorrow’. This week’s episode will feature three grassroots innovations, namely Babajob.com, 3Nethra and ONergy. These innovations have made huge impact in the betterment of millions of underprivileged Indians.

     
    1.Babajob.com is a job portal that caters to the informal sector that helps those looking for jobs as delivery boys, office helpers, drivers, cooks, maids, security guards etc. The startup does this through SMS, voice, mobile apps and the web.

     
    2.3Nethra is an intelligent pre-screening ophthalmology device by Forus Health that alone can detect five major ailments like diabetic retinopathy, cataract, glaucoma, cornea problems and refractive errors;

    3.ONergy is a social enterprise that provides decentralised and affordable clean energy solutions to under-served households and institutions.

    Don’t miss the special episode on Saturday, April 12, at 7:30 PM, with a repeat telecast on Sunday, April 13, at 12:30 PM, on CNN-IBN; and on Sunday, April 13, at 4.30 PM, on CNBC-TV18.

     

  • Hungary and Belgium get ready to Boom!

    Hungary and Belgium get ready to Boom!

    MUMBAI: Keshet International has sold its explosive gameshow formatBOOM! to TV2 in Hungary, and VTM, the top Flemish speaking channel in Belgium owned by parent company MEDIALAAN.TV2 plans to launch a local adaptation of the thrilling gameshow later this year.

     

    This news marks the fourth and fifth sales of the format since its launch at MIPTV, following Spain (Atresmedia), the US (FOX) and France (TF1).

     

    BOOM! fuses the drama, intensity and thrill of a blockbuster action movie with the high octane fun of a video game. Full of comedy, color and excitement – BOOM!’s fresh approach rolls the intellectual AND physical challenges of existing gameshows into one must-see event for viewers of all ages. A squad of four players must defuse eight (replica) bombs by answering trivia questions correctly within a strict time limit. In nail-biting scenes, the nominated player must defuse one bomb per question by cutting through colored wires which represent multiple choice answers against the clock. If the player answers correctly the prize money remains intact and they move to the next bomb, if they cut the wrong wire, or run out of time the bomb will explode strewing material across the studio andvisiblyshaking the set – and the team will lose one player and 25% of the potential prize money. BOOM! delivers fierce tension and light-hearted humor in quick succession,extending the experience not only to those in the studio, but also viewers at home who can play along.

     

    “BOOM! is igniting all over the world, and we are thrilled to partner with our longtime friends at TV2 and VTM to bring our show to Hungary and Belgium,” said Keshet International CEO Alon Shtruzman.

     

    “We are pleased to have once again picked up the most talked-about format of the market from Keshet International. With the success of Master Class and Rising Star now in pre-production, BOOM! will be the third Keshet format that TV2 will adapt and we are very happy to bring this innovative project to audiences in Hungary,” said György Bence, Program and News Director, TV2.

     

    BOOM! achieved outstanding ratings when it made its debut on Keshet Broadcasting, Channel 2 Israel following its launch on Thursday April 3 at 9 PM, becomingthe highest-rated game show launch ever in Israel. Vastly outshining all other shows in its timeslot, BOOM!scored a staggering 41.2% share and 26.7% (HH) rating.

     

    The ratings and share equate to an increase of four times the amount drawn by the nearest competitor for the time slot, doing exceptionally well in the younger demographic of 18 – 24 years with a share 27.5% higher than the average.

     

    BOOM! is now the most viewed game show ever in Israel both in terms of ratings and number of viewers, outperforming other favorites such as Million Pound Drop and Raid the Cage. It has also garnered the highest audience share ever for a game show airing on a week night. The show’s rating was 14% above the average share for the time slot on Channel 2.

    BOOM! was created by Keshet, Ido Rozenblum and July August Productions.

     

    Season two of TV2’s Master Class, also an adaptation of a Keshet International format, will launch on the network later this month following a tremendously successful first season debut.

     

    Visit the Keshet International stand R8.C9, Riviera 8, Palais Des Festivals,at MIPTV 7 – 10 April 2014

  • Lenovo signs on Ranbir Kapoor as Brand Ambassador for Smartphones in India

    Lenovo signs on Ranbir Kapoor as Brand Ambassador for Smartphones in India

    MUMBAI: Lenovo today announced its association with top Bollywood actor Ranbir Kapoor as the brand ambassador for smartphones in India. As part of this association, Ranbir will endorse Lenovo’s range of smartphones and will feature in various television and online commercials for the brand in India. In Lenovo’s earlier association with Ranbir, he was endorsing both PCs and Tablets and will continue endorsing Tablets in this partnership too.

    Speaking on the occasion, Mr. Sudhin Mathur, Director-Smartphones, Lenovo India said, “Ranbir Kapoor is a multi-talented and popular actor, who is admired across the nation. We are delighted to be associated with him, as he is an extremely versatile, endearing and stylish performer just like our range of Lenovo smartphones. We believe that this partnership will expand our reach into the consumer space and enhance the preference for Lenovo smartphones in India.”

    The stylish range of smartphones comprise, industry-leading devices suiting every need of the user right from the best camera experience to extra long battery life. Bundled with powerful multi-core processors, access to the latest apps through Android, and peerless display technology, Lenovo smartphones are poised to enhance a user’s experience.      

                                                   
    “The cutting edge technology and product design that goes into Lenovo products differentiates it from the rest. Today, Lenovo has grown into a brand synonymous with youth, style and innovation,” said Ranbir Kapoor expressing his excitement on this association. “I have been using Lenovo products for some time now and I think they are must-have possessions for people looking for technology products that fit their personality and lifestyle.”

    Lenovo will soon launch a series of TV and online commercials featuring Ranbir Kapoor.

  • Go stylish and funky this season with MTV Muah!

    Go stylish and funky this season with MTV Muah!

    MUMBAI: It’s time for the girls to splash it up with vibrant colours with MTV Muah, a new range of colour cosmetics from MTV that offers an enviable new collection for the youth. Entering into this category for the first time, MTV Muah consists of trendy, bright and funky products letting girls have fun with colors and jazz up their everyday look. Launched in association with Blue Heaven, the Indian cosmetic brand, this new range attends to the intrinsic need of every girl in the age group of 16-30 years who wishes for a radiant skin while experimenting with different looks.    

    The entire range of MTV Muah is designed to give the girls freedom to live and look their best, without slowing down! It includes an array of products like eyeliners, mascaras, kajal pencils, foundations and a variety of lip colours. With three different kits developed to create a look – Dazzle, Punk and Pop, girls will be spoilt for choice as they have fun and sizzle from morning to night. Suitable for each look, exude oomph as you go from the girl-next-door to goth, while dabbling in neon’s and metal… all this at an affordable price range of Rs.79 and Rs. 149. The kits are priced at a range of Rs. 1929

    Speaking about this new range, Saugato Bhowmik, Head – Consumer Products, Viacom18, says, “India is a burgeoning market for beauty and cosmetic products. With the launch of MTV Muah, we attempt to explore yet another category which is in a high emotional involvement zone. As new trends in cosmetics make waves each season, the youth like to experiment and have fun. MTV MUAH helps them do just that! Also the affordable pricing makes it a great buy.”

    Ramandeep, Managing Director, Blue Heaven, says, “Blue Heaven has constantly tried to reinvent itself and keep pace with the ever-changing cosmetic trends. With the launch of MTV Muah, we reach out to young consumers who believe in constantly changing their looks depending on their mood. This range will help them don various looks and look glamorous. Also MTV being a youth leader helps us to reach out to a larger audience.”

    Funk, style and glamour… MTV Muah is an answer to every girl’s woes. The water proof and smudge proof Eye Liner by MTV Muah comes with a soft nylon brush for fine line drawing and dries quickly giving an instant matte finish. The Mascara gives the lashes a thicker and healthier look as the brush allows easy application with curl retention to last for a longer duration. A must-have in every Indian woman’s make-up kit, the Kajal is lead-free, smudge proof and retractable with the help of a sharpener. The Foundation comes with an oil-free matte finish which gives a velvety sensation to the skin and is also water proof. Also, the finely ground pigments in the foundation blend into the skin easily to give high coverage.

    The Lip Colour variants give the perfect gloss while staying longer. Complete with sunscreen and vitamins to protect lips from dryness, they come in a range of colors for every skin tone. MTV Muah also offers a wide range of Nail Paints, from matte and glitters to neons and metal.

    The launch will be supported by a 360 degree marketing campaign across print and online platforms.So girls, get your fashion fix as you look your glowing best with MTV Muah. Grab your colors now at leading lifestyle retail outlets!

     

  • RAPP maintains its winning streak by winning Aditya Birla Money

    RAPP maintains its winning streak by winning Aditya Birla Money

    MUMBAI: RAPP India, a part of the DDB Mudra Group and one of Omnicom group’s leading multichannel agencies has maintained its winning streak this year by adding Aditya Birla Money to its clientele.

     

    RAPP will be responsible for creating go-to-market strategies and digital campaigns for Aditya Birla Money’s Wealth, Broking, Real-Estate and other Distribution business.

     
    Aditya Birla Money is the second client that Rapp has signed up within the Aditya Birla Financial Services Group. Birla Sun Life Insurance being the first, having been signed on last year.

     

    Commenting on this occasion, Ajay Kakar, Chief Marketing Officer-Financial Services, Aditya Birla Group says, “Equity and other alternate assets must be on the consideration set of mass India, if they are to give life to their dreams. At Aditya Birla Money we are committed to provoking our target segments to self-realize the role and importance of money management in their lives and we were looking for a strategic communications partner who can help us bridge this gap. With RAPP India, we are glad we have found an agency that will not only guide and partner with us in the expression of our brand, but more importantly, also help us strategize for the way forward”.

     
    Said Venkat Mallik, President, RAPP India, “ABFSG is a very valuable relationship for us at RAPP.  Aditya Birla Money is a very good addition to our ABFSG portfolio with its focus towards reinventing the way financial service businesses operate. We are looking to bring in innovation into the way Broking and Wealth Management businesses market themselves through creativity in content and in the channels used, while working along with the very bright team at ABM”.

     

  • Al Jazeera steals the show at Hong Kong Human Rights

    Al Jazeera steals the show at Hong Kong Human Rights

    MUMBAI: Al Jazeera Media Network is celebrating winning the highest number of awards at the 18th Hong Kong Human Rights Press Awards, holding first prize for its documentary Wukan: The Flame of Democracy, an intimate portrait of the challenges a rural Chinese community faces in the midst of unprecedented political change towards becoming a fledgling democracy.

     

    Al Jazeera’s 101 East programme also won four first-place prizes for its ‘Scars of Sri Lanka’, ‘Murder In God’s Name’, Sectarian Divide’ and ‘Unhealed Wounds Of Osh’, despite there being a record number of entries this year from across the region with 475 entries. 101 East also earned a Merit for ‘Nepal’s Slave Girls’.

     

    At the 2014 New York Festivals International TV & Film Awards, ‘It’s A Man’s World’ recently won a Gold UNDPI award judged by a special jury from the United Nations Department of Public Information, as well as receiving two other awards: Silver in the “Best News Documentary/Special” category and Bronze in the “Current Affairs” category.

     

    Al Jazeera also won two other Gold medals for Murder In God’s Name and Everest: 60th Anniversary, two Silvers for Nepal’s Slave Girls and Contagion, along with receiving three Finalist certificates.