ITV

Category: Press Release

  • Raymond Weil felicitates Prasoon joshi as part of its Global practice

    Raymond Weil felicitates Prasoon joshi as part of its Global practice

    MUMBAI: Well-known for its watchmaking excellence, creative design and high quality standards offered at unequalled price points, the famous independent Swiss watch Brand, RAYMOND WEIL strengthens its presence in Mumbai. As a Brand deeply involved in arts and music from which it draws its literary inspiration, the Swiss Brand felicitates the most celebrated lyricist, screenwriter and advertising guru- Prasoon Joshi -at the RAYMOND WEIL Boutique at Palladium,Mumbai, on May 2nd, 2014 (Today).

     

    Prasoon Joshi is considered a legend in the Indian Bollywood industry and is known for his remarkable contributions in music in various Bollywoodmovies. He has also received the best film fare lyricist award 3 times in his tenure. Prasoon is also a proud recipient of the National award for best lyricist.

     

    In the course of the felicitation, Mr. Olivier Bernheim, President of RAYMOND WEIL said: “We are extremely proud and feeling enthusiastic to celebrate our flourishing presence in Mumbaias we have the most iconic personality of the country with us today.At RAYMOND WEIL, it has always been our endeavour to cherish and share success. We would like to express our appreciation and seize the opportunity to bestow them with sober, yet elegant novelties from RAYMOND WEIL as a mark of appreciation to their contributions so far in the field of music”.

     

    RAYMOND WEIL’s collections reflect both modern innovative design and the traditional values of the Brand while maintaining attractive price positioning. They clearly demonstrate the family understanding of clients’ expectations. Consumers will appreciate the wide range of watches offered by the Brand: the very elegant and classical, fully mechanical maestro collection, with chronograph, balancier or moon phase functions; the historic and noble parsifal collection; the stylish, powerful and sleek nabucco; the urban and contemporary, sober and elegant freelancer; or the full-bodied, opulent yet delicate feminine collection noemia and jasmine.

     

    RAYMOND WEIL

    Founded in Geneva in 1976, RAYMOND WEIL is one of the last remaining Swiss independent family-owned and family-operated watchmaking companies. Based in Geneva, home of Switzerland’s most prestigious watchmakers and of the industry’s topmost expertise in component and material supply, the Brand enjoys a unique position in the exclusive world of luxury with a collection of refined timepieces that embody an elegant and contemporary blend of elements inspiring emotions with both customers and partners.

     

    Music has always been at the centre of the RAYMOND WEIL universe. This is borne out by the names of the Brand’s collections — taken from famous operas such as nabucco and parsifal, or with musical connotations, such as maestro or jasmine — and the various musical partnerships RAYMOND WEIL has signed with iconic musical venues, exclusive musical awards ceremonies, live music platforms and music related charities.

     

    Emotions, precision, performance: these are the values common to music and watchmaking that RAYMOND WEIL wishes to share with its clients.

  • Experience the extravagant life in TLC’s new show ‘Epic’

    Experience the extravagant life in TLC’s new show ‘Epic’

    MUMBAI: India’s favourite lifestyle channel brings an all new season of EPIC that will feature the most expensive, excessive and outrageous extravagances people indulge in. The series will follow passionate individual that create the best and biggest way of life from massive log homes to fascinating American castles to high-tech over-the-top bathrooms, rotating houses or even backyards with private racetracks or sport courts suspended over cliffs,  and more. No price tag is too high and no obstacle too great to keep them getting exactly what they want.  If they can dream it, they will make it happen on a truly EPICscale!

     

    EPIC will showcase the daydreamers who have taken their passion to another level with impressive prized possessions that involves expert craftsmanship, technology, and innovation. Premiering on May 16, EPIC will air every Friday at 9 PM only on TLC.

     

    With eye-popping price tags over the million dollar mark, the recreational vehicles (RVs) featured this season have been transformed into mobile man-caves and mansions and tricked out with high tech gadgets that make every mile an adventure.Joining RVs for a second round in the series are more episodes featuring the cr?me de la cr?me of log homes.

     

    Rahul Johri, Executive Vice President and General Manager- South Asia and Head of Revenue, Pan- Regional Ad Sales & Southeast Asia, Discovery Networks Asia-Pacific, said, “TLC continues to present the finest lifestyle experiencesto Indian audience. We are excited to bring some of the world’s most lavish possessions created by passionate group of individuals in our new series EPIC.”

     

    Step aside, living rooms and kitchens, the home has a new star! Bathrooms are the new hot spots of modern homes and in EPIC, we take a look at bathrooms with six-figure fixtures to ceilings with stars, to hot tubs that steal the show and space age technology that demand top notch engineering. Other brand new episodes include backyards that feature pro race tracks to full sport courts, zip lines and underwater caves, beach homes with two story windows, outdoor showers and indoor rivers, and the smartest homes ever – they follow voice commands, feed the cat, shut out sunlight and even automatically trap intruders!

     

    Viewers will also be amazed by EPIC’s ‘Home Builds’ episode that showcases a “flying saucer” house that spins, an underground dome and a 10-story tree house all of which are engineered and built by creative geniuses who never let reality dampen their wild imaginations.

     

    If those homes don’t impress you, maybe a private island and personal paradise will! From a very private Florida Key with a pier that cost half a million bucks to Frank Llyod Wright house with a rooftop helipad, to a 3,000 acre nature preserve in Wisconsin – that’s the size of almost 2,270 American football fields – these islanders are enjoying every aspect of their home living.

     

    Meet the passionate, determined and downright obsessed Americans who will stop at nothing to build the best, most elaborate places ever in some of the following episodes of EPIC:

     

    Episode 1 – RVs 2

    More Americans are taking to the open road in RVs than ever before, and the rigs are bigger and ‘badder’ than ever.  From a professional golfer who practices on a putting green inside his trailer, to a Hollywood star who ordered a double-wide soaking tub on his double-decker bus, life in these RVs is ingenious luxury on wheels.  

    Episode 2 – Bathrooms

    Bathrooms are the new “it” room of the house and people are going overboard to make these thrones fit for royalty.    From toilet  lids that open when you walk in the room, to showers that set their own water temperature and pressure to hand-pounded copper tubs worth thousands, bathrooms have gotten smart and sophisticated.  

    Episode 3 – Tech Homes

    The future is now in these EPIC high tech homes. Some are like being on a starship that answers voice commands and talks back to you; others make you feel part of a spy movie where the house protects you from intruders with dangerous gadgets straight out of James Bond.  

    Episode 4 – Backyards

    Backyards used to just have swing sets and wading pools… but not anymore. They’ve been transformed into five star resorts just outside the door. It’s all about fun and games, from a full size race car speedway to a complete replica of Fenway Park.  

     

    Episode 5 – Beach Homes

    Imagine living so close to the ocean you can hear dolphins and whales just outside your front door, or being able to walk along a sandy beach your backyard.  

     

    Episode 6 – Private Islands

    The owners of these private islands know what they want. Whether it’s the southernmost tip of the U.S. or the northern border just shy of Canada, an island in the Georgia marshes or the remote mountains of Montana, these owners are going the distance to get their very own piece of paradise.

     

    Episode 7 – American Castles

    You don’t need to travel to Europe to find truly amazing castles – there are plenty in Americathat run the gamut from Medieval to modern, and historic relics to contemporary compounds.

  • BE Summits all set to host the 2nd Annual ‘Global High on Cloud Summit’

    BE Summits all set to host the 2nd Annual ‘Global High on Cloud Summit’

    MUMBAI: Cloud computing is one of the biggest buzz in the technology arena. This incisive technology competent to contribute efficient results with a reduced usage of physical resources has lured companies of all scale and sizes to take it into due consideration.

     

    BE Summits proudly brings up the 2nd Edition of their best event in India, the 2nd Annual Global High on Cloud Summit which is scheduled to take place on the 28th and 29th May, 2014 in Mumbai, India.

    “Looking into the demand of next level of computing among the industry peers and the buzz of cloud computing, we were bound to create a platform that promotes cloud technology. Since this technology promises enhanced computing capabilities with minimal resource utilization, industry stewards are readily looking towards implementing cloud as a tool to increase efficiency. We, at BE Summits are working towards creating a platform which is one of a kind and will benefit our partners in having newer ways of adapting new technologies and doing better businesses.” says Abner Oswin Francis, CEO of BE Summits.

     

    The conference is expected to see top-notch officials from across industry domains under one roof. It will cater to the requirements of the attendees with series of presentations and case-studies on cloud computing and its post-implementation phase. This gathering will address the need of cloud computing with the benefits of its application and a good amount of network building among the attendees.

     

    With a lot of solution seekers these days, India is to see a huge demand for cloud technology and its application. Assemblies like these helps in promoting awareness and addressing challenges & concerns pertaining to new technologies. In a time where most of the companies have already implemented cloud technology, concerns like Security, Regulations, and Maintenance still persist and the aim of this platform would be to address these issues majorly.

     

    With this perspective, BE Summits ensures a quality knowledge sharing forum along with an appropriate essence of business opportunities to benefit your organization. With the presence of head officials from technology pioneers the forum is most talked of for 2014 and is not worth giving a miss.

  • NBC orders ‘Allegiance’ to series

    NBC orders ‘Allegiance’ to series

    MUMBAI: NBC has ordered to series the spy drama Allegiance from writer George Nolfi (THE ADJUSTMENT BUREAU, THE BOURNE ULTIMATUM, OCEAN’S TWELVE), who also directed the pilot episode. The show is adapted from the original award-winning Israeli series MICE (Gordin Cell), which is produced by Tedy Productions for Israeli satcaster YES and Keshet Broadcasting, and distributed internationally by Keshet International.

     

    Allegiance is executive produced by Nolfi and Keshet Media Group CEO Avi Nir (Homeland) along with Yona Wisenthal from Yes and creators of the original Israeli show Ron Leshem, Amit Cohen and Giyora Yahalom. The series is a production of Universal Television, Keshet Media Group and YES.

     

    In Allegiance, Alex O’Connor, a young idealistic CIA analyst specializing in Russian affairs, learns a shocking secret and his close-knit, affluent family is about to be split apart when its revealed that his parents, Mark (Scott Cohen, Necessary Roughness) and Katya (Hope Davis, The Newsroom, In Treatment) are covert Russian spies deactivated decades ago.  But today the Kremlin has re-enlisted them into service as they plan a terrorist operation inside the U.S. border that will bring America to its knees.  Years ago, Russian-born Katya was tasked by the KGB to recruit American businessman Mark O’Connor as a spy and the two fell in love. A deal was struck: as long as Katya remained an asset for Russia, and it was agreed that her services could be called on in the future, she would be allowed to marry Mark and move to America. After years in America building a happy life and without word from Moscow, they thought they had escaped. Now it seems that the new Mother Russia has one more mission — turning Alex into a spy. For these anguished parents, the choice is clear: Betray their country or risk their family.

     

    Allegiance is the latest show from Keshet to be ordered to series in the US, following Tim Kring and Gideon Raff’s international thriller series Dig starring Jason Isaacs and Anne Heche for USA Networks; Tyrant, from Fox 21 of which Keshet is an executive producer, the David Yates-directed drama from Homeland executive producers Howard Gordon and Gideon Raff and Six Feet Under alum Craig Wright, for FX; and a fourth-season greenlight of the Emmy and Golden Globe® award-winning spy drama Homeland for Showtime.

     

    The Israeli original was created by Ron Leshem, Amit Cohen, Giora Yaalom and Danni Sirkin and produced by Tedy productions headed by Tmira Yardeni.

  • Wentworth adaptation ‘Celblok-H’ to serve more time in Holland with recommission

    Wentworth adaptation ‘Celblok-H’ to serve more time in Holland with recommission

    MUMBAI: FremantleMedia has today confirmed that prison dramaCelblok-H, the Dutch adaptation of the global Australian hit Wentworth,has been recommissioned by SBS 6 in Holland for a second season. SBS confirmed the second season earlier this week even before the final episode of the first season aired.

    Adapted from the hugely successful FremantleMedia Australia series, season one Celblok-H used the same scripts to tell the gritty story of survival, rivalry, power struggles and unlikely allegiances within a female prison. It is expected that season two will follow the same process.

    Compelling and emotional, season one of Celblok-H captured up to 1.3 million viewers becoming the number one drama on SB6 so far this year. The show performed up to 84% higher than SBS6’s prime time average for total individuals (4+) and won shares of up to 21%, performing 145% higher than SBS6’s prime time average for the 20-49 demographic.

    Willem Zijlstra, CEO of FourOne.Media said,“Quality rules. I am happy that our friends at SBS have decided to follow-up on the first season so soon. We’ve made a true version of the Australian original and all credit to them, it works on every level and the audience responded accordingly.”

    Jo Porter, Director of Drama at FremantleMedia Australia said, “We could not be more proud to see the Australian DNA in Wentworth go on to create new versions around the world.  It is particularly satisfying to see Celblok-H receive the same popular and critical acclaim as the original; it is fantastic news that our friends and colleagues in Holland have received a commission for a second series. The unique networks within FremantleMedia mean we are able to create drama that works around the world.”

    The second season of Wentworth will premierMay 20thon Foxtel Australia with the third season currentlyin production. The first season of Wentworth has garnered critical acclaim internationally, and has won two 2014 ASTRA Awards for ‘Most Outstanding Drama’ and ‘Most Outstanding Performance by a Female Actor’. The show continues to captivate international audiences, having sold to over 80 markets to date.

    Season 2 of Celblok-H will go into production later this summer.

  • Star Movies Action announces its superheroes movie line-up

    Star Movies Action announces its superheroes movie line-up

    MUMBAI: This May, Star Movies Action brings you the best of superhero movies to your homes. The channel announced the fantastic lineup of superhero movies including Spiderman 1 & 2, Ghost Rider and Iron Man 3 to be aired on on Sunday  11 May, 2014. The event called  “Superhero Sunday” will have the superhero franchise converging on one platform with super-human action at its definitive level.
     

    Ghost Rider (1pm) – When a motorcycle-riding stuntman offers his soul to Mephistopheles in order to save the life of the one he loves most, he is forced to play host to a powerful supernatural entity whose flaming skull visage strikes fear into the heart of his enemies in this feature-film version of the long-running comic series. By day, Johnny Blaze (actor and comic-book devotee Nicolas Cage) is one of the world’s best-known stuntmen, but when the sun goes down and he is in the presence of evil, the death-defying daredevil bursts into flames to become the indestructible, motorcycle-riding antihero known to the world as the Ghost Rider.

     
    Spider Man (3pm)  –  Spider Man is a 2002 American superhero film directed by Sam Raimi. Based on the Marvel Comics character of the same name, the film stars Tobey Maguire as Peter Parker, a high-school student who when bitten by a genetically modified spider gains spider-like abilities that he eventually must use to fight evil as a superhero after tragedy befalls his family.

     
    Spider Man 2 (6pm)- The sequel to the 2002 film Spider-Man, it is the second film in Raimi’s Spider-Man film trilogy. Set two years after the events of Spider-Man, the film focuses on Peter Parker struggling to manage both his personal life and his duties as Spider-Man, while Dr. Otto Octavius (Doctor Octopus) becomes diabolical following a failed experiment and his wife’s death. He uses his mechanical tentacles to threaten and endanger the lives of New York City’s residents. Spider-Man must stop him from annihilating the city.

     
    Iron Man 3 (8pm) – Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
     

    Speaking on the occasion Star India General Manager – English channels Kevin Vaz said, “We have always seen a demand of superhero movies every summer. This year we have a selection of all- time favorite superhero movies on one day consecutively so that our audience can engage with their favorite characters all day long. We have also initiated Superhero Contest for our viewers who get an opportunity to win original Marvel merchandise during the movie broadcasts.”
     

    The channel is giving its viewers a chance to win exclusive Superhero merchandise by watching their favorite superhero movies and answering simple questions via SMS. 100 winners will be given Original Marvel merchandize throughout the day with this contest.
     

    Star Movies Action, India’s biggest action movie channel is dedicated to bringing the best of Action movie line-up from Hollywood. The channel was launched in June 2013 keeping in mind the action movie buffs, making it the first action movie channel in the English movie category in India. The channel has overtaken long-existing channels in the genre beating them by substantial figures.

     
    So be ready on 11th May for some super action with your favorite superheroes. Catch Spiderman 1 & 2, Ghost Rider and Iron Man 3 from 1pm onwards only on Star Movies Action.

  • Casio appoints Chitrangda Singh as Brand Ambassador

    Casio appoints Chitrangda Singh as Brand Ambassador

    MUMBAI: Casio India Limited, a 100% subsidiary of the JPY341.7 Billion consumer electronics giant Casio Computer Co. Japan, announced the introduction of  Casio s new range of women’s  watches and Chitrangda Singh as the Brand Ambassador. SHEEN, a brand by CASIO, explores the unique and diverse facets of purely analogue timepieces for modern, confident and self-assured women. These watches are a fine blend of premium materials like sapphire glass (selective models), leather and SWAROVSKI ELEMENTS with stylish designs, fashionable accents and manual precision. Sheen watches set the standards for sophisticated, feminine yet understated style for a watch as an everyday accessory.

    Casio’s SHEEN watches are designed exclusively for women and are made with SWAROVSKI ELEMENTS capturing the intrinsic nature of beauty, femininity with sensuality. Each of the time pieces is designed to be stylish, elegant, with practical functioning to enhance daily office as well as the party wear look.

    Speaking at the launch of the new Casio Sheen watches Chitrangda Singh stated, “I am proud to be associated with these beautiful & elegant watches.  These watches reflect my fashion style and are a perfect blend of elegance with practicality. The delicate use of crystals makes these watches stylish yet sophisticated.”

    Added Mr. Kulbhushan Seth, Vice President, Casio India Company, “SHEEN brand appeals to the modern and self-assured women. Chitrangda Singh is the perfect brand ambassador for Sheen as her classy style, beauty & attitude perfectly gels with the Sheen brand personality. We sincerely feel that with Chitrangda on board we can reach out to all young girls looking for versatile watches for office, parties, social functions and every day wear”.

     NEW COLLECTION OF SHEEN CRUISE LINE WATCHES:

    The exciting new models of Casio Sheen:

    SHE-4800 and SHE-3803- are ultimate style statement for young girls in corporate party or to complement glamorous look with elegance. SHE-4800 new models feature lamé powder embedded in the centre of the face and SWAROVSKI ELEMENTS on the left and right sides of the bezel to create a truly gorgeous look. Three face dials indicate 24-hour time, current day and date of the week. This watch is a perfect combination of elegant design and practical function. This model comes in 6 variations of Pink Gold, Gold, two tones in leather and SS band. SHE-3803 has sophisticated multi dials and Swarovski crystals studded inside the basel and comes in 3 variations of Pink Gold, Pink Gold & Steel as well as Steel with Stainless Steel band.

     

    SHE-3030- has multiple dials with subtle elegance and sophistication, which gives an intellectual look to the watch. This watch is perfect for young executive women. These day and date indicator watches come in 7 variations of Pink Gold, Gold, two tones in leather and Stainless Steel band.

     

    SHE-3506- The  new SHEEN CRUISE LINE models with Moon phase features Roman numerals, which are combined with hour marker bars for a distinctive new look. The band is made by combining individual segments to create a fashionable elegance. The watches’ Moon phase dial, Mother of pearl face, Sapphire glass (Anti-glare coating), Day and Date indicator, Stainless steel case, Sparkling SWAROVSKI ELEMENTS for bezel (Moon phase dial) & One-touch deployment clasp makes this range ideal for special occasions. This watch comes in 2 variations of Steel and Pink Gold in Dial.

    The uniqueness of these glamorous and elegant looking watch models can be recognized through the precious elements used in it and come with the “MADE WITH SWAROVSKI ELEMENTS” label, which serves as a certificate of authenticity. It also marks that the products are made of genuine Swarovski elements thus adding to its credibility as a fine product.

    PRICE AND AVAILABILITY:

    The price range of the SHEEN MODELS vary between Rs 8,000 and 17, 000 and are available at major multi brand stores as well as Casio’s exclusive stores.

  • Zee Khana Khazana presents the Second Season of “Bacha Party”

    Zee Khana Khazana presents the Second Season of “Bacha Party”

    MUMBAI: Zee Khana Khazana, India’s premium 24 hour food channel brings back the second season of your most loved show – Bacha Party. Hosted by television actress cum mother cum Chef- Gurdip Kohli Punj, the show is designed foryoung mothers who face a daily challenge of feeding their children food that is both healthy and delicious. The show will premiere on 9th May and will air every Monday, Wednesday, and Friday at 2.30pm only on Zee Khana Khazana.     

     

    For the first time ever, Zee Khana Khazana will seechildren participate with chefs to recreate recipes.BachaParty will invite budding young chefs who have the passion and knowledge for food Theshow will be a blend of Chef Gurdip sharing exciting tips and recipes and sometimes learning from the amateur chefs This season promises to be an extremelyinteractive and educational and a lot of masti not just for the Chef and kids but also for the viewers.

     

    In every episode, Gurdip will lead you through innovative,healthyrecipes that are easy to make. Besides everyday snacks and lunch-box meals, she will demonstrate how to make party food, desserts, juices and much more.

     

    Commenting on this unique initiative, Amit Nair- Business Head at Zee Khana Khazana says, “With popular demand and being the number one show inthe genre of food and lifestyle,we are delighted to present the second season of Bacha party. In this season, we have children showcasing their talent by preparing delicious recipes with Chef’s guidance thereby providing mothers a child’s perspective of preferred food. It should prove to be quite interesting and engaging for all.”

     

    If you are wondering what to feed your child, especially when you have a picky eater on your hands, tune into Zee Khana Khazana and watch Bacha Party.

    TUNE INTO BACHA PARTY every Monday, Wednesday, and Friday at 2.30pm ONLY ON ZEE KHANA KHAZANA. Zee Khana Khazana is available on Dish TV, Videocon, D2h, Tata Sky, Airtel and all major digital cable operators like Hathway, DEN, Siticable, and GTPL.

     

    For more information, please log on to – www.zeekhanakhazana.com

  • ‘Winning in India’, co-authored by Samarjit Singh and Amit Burman unveiled

    ‘Winning in India’, co-authored by Samarjit Singh and Amit Burman unveiled

    MUMBAI: The book ‘Winning in India’- Secrets of the World’s Most Complex Market, was launched at the Oberoi, New Delhi by Montek Singh Ahluwalia in the presence of Analjit Singh and Sunil Munjal. Over 350 high profile guests representing the most successful entrepreneurs and who’s who of the Delhi circle attended the event.

     

    The book written by Samarjit Singh and Amit Burman with Pooja S Mehta explores secrets for running a successful business enterprise in India. Montek Singh Ahluwalia in his launch speech called it “an affectionate account of India.” R C Bhargava, Chairman, Maruti Suzuki Ltd, said that the book is “A fascinating and deeply insightful understanding of what makes India “Different.” The authors have compiled a must read for anyone doing business in India, especially foreign investors.

     

    In ‘Winning in India’, the authors, who themselves run very large companies, India Homes and Dabur Foods Ltd, have distilled the business learning of five business titans- Analjit Singh, Sunil Mittal, K P Singh, Sunil Munjal and Hari S Bhartia.

     

    An essence of many intense discussions with these business leaders, ‘Winning in India’ explores how Indian frugality makes admiration of flamboyance a spectator sport and therefore what it means for a business in India. It unravels how deep spirituality ensures that while we are teetering on the brink of chaos, we are never falling.  It provides insights for working with emotionally sensitive Indians who find solace in community.  From Jugaad mindset to value perception to a unique Indian way, the book takes you through a series of experiences that help envisage a strategy for winning in India.

     

    In a nation that was always known to be obsessed with cricket and Hindi cinema, the unbridled pursuit of success and winning is becoming a new national sport. Millions of starry-eyed graduates leave schools and colleges armed with over-reaching ambition as their primary emotion. On the other hand the international businesses have viewed the rising spending power and the promise of volumes in India with a longing eye. Yet, India has remained elusive and business in India a daunting challenge.

     

    However, in this conundrum of action, there is an axiom of insight. The book unravels the secrets of the world’s most complex market in a simple actionable format that allows for racy reading, thought provoking reflection and determined action.

     

    The authors call it a project that is not intended to be a conclusive thesis. It is a thought and a conversation starter. It is an invitation for the readers to join them on their quest to understand the enigmas called corporate India and the Indian consumer and therefore they invite the readers to join the debate at www.WinningInIndia.com and share their personal experiences at #WinningInIndia.

  • New series of Horizons uncovers technology that could change the world

    New series of Horizons uncovers technology that could change the world

    MUMBAI: Presented by the award-winning business journalist Adam Shaw, Horizons continues its journey around the globe discovering the latest technologies and innovations that could revolutionize the way we live.

     

    From discarded mobile phones that could provide a reliable solution to illegal deforestation, lettuce leaves that could help fight polio, HIV and cholera and seaweed that can be turned into biofuel, this series will continue the search for the ideas and people tackling some of the big challenges facing our planet.

     

    Talking about the new series Adam said: “We’ve been travelling the globe for series 4 of Horizons and I’ve continuously been struck by the ingenuity of the people we met. Not just from those you’d expect, like scientists and academics, but ordinary people with brilliant ideas. And what’s most exciting is that these ideas have the potential to change millions of lives.”

     

    In the first episode of the series Adam travels to New York, London and the Netherlands to meet the innovators using ground-breaking ideas in light technology to illuminate lives all over the world.

     

    While the global lighting economy is worth more than 70 billion euros a year there remain more than a billion people who live without access to the electricity to generate light. In this programme Adam meets Jim Reeves, the inventor of a light that is powered purely by gravity, which is helping to bring light to homes in Africa and India.

     

    Adam then heads to New York to meet Jessica O. Matthews, the CEO of Uncharted Play, who whilst working near the bright artificial lights of Times Square, came up with a clever solution to create light for the developing world, without the need for electricity.

     

    Jessica has designed a football and a skipping rope that charge a battery as they are used which then enables a light to be plugged in.

     

    “By showing people what is possible with the power of play; we invite communities around the world to rethink the status quo in an accessible, tangible way. Innovation, science and play can be combined to improve the quality of life of people around the world,” says Jessica.

     

    Also in the programme, Adam meets the experts who have come up with exciting and ground breaking ways to harness the power of light. Adam discovers new developments in quantum dots and looks at the potential uses of this technology for lighting and the next generation of televisions.

     

    Finally Adam travels to the Netherlands to meet the Dutch innovator using light to benefit our surroundings. Daan Roosegarde has invented the Smart Highway which uses photo-luminescent paint to light roads at night and an environmentally friendly cycle path which lights up at night with Van Gogh inspired images.

     

    And for this series it will be even easier for audiences to keep up to date with Horizons, wherever they are, with the launch of the new Horizons app. The app will give audiences access to all the behind the scenes clips and video diaries from Adam and will provides users with a tailored experience with easy-to-find content based on location and theme, and the ability to favourite clips.  

    Richard Pattinson, Commissioning Editor, bbc.com said:  “With the BBC World News series about how science and technologies are transforming businesses and the way we live entering its fourth season, it seemed like the perfect occasion to bring all of our Horizons content together in an App, so our audience can enjoy video, blogs and infographics from the programmes wherever they are.”
     

    The Horizons app will be available to download on iOS and Android.

     

    Horizons Episode 1 ‘Let there be light’ will be broadcast on BBC World News on Saturday 10th May at 7.00am & 2.00pm and Sunday 11th May at 8.00pm.