ITV

Category: Press Release

  • TIMES NOW leads with innovation on Multiple Platforms!

    TIMES NOW leads with innovation on Multiple Platforms!

    MUMBAI: TIMES NOW, India’s No.1 English News channel has once again surpassed all records by effectively providing best & innovative coverage of elections to its audiences across platforms. To give its viewers the best election experience and to provide them with minute – to – minute analysis of India’s epic election polls, TIMES NOW took the multi-dimensional route to reach out wide and far, holding an edge over other news channels, making it truly India’s Election News Headquarter.

     

    To suit the political attitude of the nation and constantly engage with its viewers and keep them updated on the election season, TIMES NOW created a comprehensive line up of over 15 new shows and formats. As part of its exhaustive programming to deliver non-stop action and path – breaking analysis throughout the week it also extended Arnab Goswami’s sensational talk show ‘The Newshour’ on Sundays.

     

    It’s a first in the history of news TV broadcast, TIMES NOW proved its supremacy not just on TV and social media but also across mediums like Print, Radio, and Theatre. It connected with its viewers on Radio leveraging Radio Mirchi’s reach across cities by inviting them to voice their opinions on the elections. TIMES NOW tied up with leading theatres like PVR cinemas to engage and broaden their reach in the country.

     

    A first of its kind by a news channel again, TIMES NOW engaged with audiences across Mumbai, Delhi and Bangalore by setting up huge LED screens in malls showcasing this election season’s most ground- breaking news. TIMES NOW made its presence not just in India, but also across various countries by hosting a series of interactive events, engaging with its viewers globally to voice their views on the impact of this historic election.

     

    Commenting on this MD and CEO of Times Television Network, M.K Anand, said, “TIMES NOW positioned as India’s Election News Headquarters wanted to create a truly unique election experience for its viewers given that this has been so far the largest elections the world has ever seen. We believe in engaging and evolving with audiences and their interests. TIMES NOW wanted to create a platform where people connect and express their opinions live, adding another perspective to the election coverage”

     

    TIMES NOW outshined the rest in the social media space with highest fan interactivity in terms of fan engagement, be it Facebook, Twitter, YouTube, amongst others. The entire election coverage which used the hashtag #WhoWillFormGovt on Twitter brought the nation together, especially millions of youth who voted for the first time by doing a live sentiment analysis of Twitter feeds. The channel came up with an innovative app called ‘The Election Mobile App’ that aimed to provide users real time information through video, image and text feeds on the General election.

     

    With such innovative content and unmatched exclusivity across platforms, TIMES NOW continues to become an even more formidable force to reckon. As the nation awaits and gears up for the final verdict few days from now, Tune into TIMES NOW till 16th May to get all the action on elections results with 250 hours of non- stop Election coverage.

  • CNN is the most widely consumed news brand amongst affluents in asia pacific

    CNN is the most widely consumed news brand amongst affluents in asia pacific

    MUMBAI: CNN has been named the leading news brand in the Asia Pacific region according to the inaugural Ipsos Affluent Survey Asia Pacific. The survey shows that CNN is the clear leader in daily, weekly and monthly reach, as well as the multi-platform leader across TV, online and mobile. 

     

    For the first time, the Ipsos Affluent Survey Asia Pacific takes a holistic, all-inclusive measure of media brand performance. The results show whether it’s TV, web or mobile, consumers turn to CNN above all other news brands, with 40% greater multi-platform reach than the next placed brand.

     

    Duncan Morris, Vice President of Research at Turner International Asia Pacific, says even with new methodology the results are the same with CNN still number one. “The long term strategy has always been to make CNN available anytime, anywhere. This data proves without a shadow of a doubt that it’s the right strategy and it’s working. CNN has embraced new technologies to further our reach. The region’s affluent consumers can and do access CNN anywhere – on TV, online and via smartphones and tablets. This multi-platform strength combined with first class journalism, in-depth stories, and quality video, is what sets us apart.”

     

     Highlights of the new research include:

     

    • CNN is the leading international news brand in the Asia Pacific region in all metrics: daily, weekly and monthly reach, and on all platforms: TV, online and via mobile

     

    • One third (34%) of the region’s affluent population consume CNN (TV, web or mobile) during the course of a month, rising to 46% of top management and 71% of frequent business travelers.

     

    • As a TV brand, CNN has 52% more weekly viewers than the next placed news channel, and is watched by twice as many (+103%) business decision makers as the leading business channel

     

    • Not only does CNN have more viewers overall, it has more exclusive viewers than any other news or business channel2. Over the course of a month, almost one in three (30%) CNN viewers watches no other news or business channel. This is 2.9 times more exclusive viewers than the next placed channel

     

    • In the digital realm (web sites + mobile), CNN has 71% more users than the next largest brand3

     

    Notes to editors:

     

    CNN multiplatform reach and CNN digital reach includes CNN Money

     

    1. Took 6+ international business trips by air in past 12 months
    2. Other news/business channels: Al Jazeera English, BBC World News, Bloomberg TV, Bloomberg TV India, Channel NewsAsia, CNBC, CNBC TV18, SBS CNBC, Euronews, RT, Sky News
    3. Excluding social media, search and portal sites

     

    Source: Ipsos Affluent Survey Asia Pacific, Q3-Q4 2013

  • YouTube’s your one stop shop for 16th Lok Sabha Elections results

    YouTube’s your one stop shop for 16th Lok Sabha Elections results

    MUMBAI: All the action will shift to Delhi, as Indians all over the world wait for the verdict of the world’s largest democracy. But you don’t need to be in the nation’s capital to be a part of it. YouTube will be your one stop source of news on Indian Elections 2014 and will deliver each big moment live.

    On YouTube, viewers will be able to catch all the counting day action as it unfolds across Television news networks who will be live streaming their programming on YouTube through the day. Viewers all over the world will be able to catch the special election coverage and programmes of various news organizations live on YouTube.

    YouTube has partnered with all leading broadcast news players to bring live news to users for the elections results. Users will be able to follow all the action by choosing their favorite news outlet including regional news channels and stay tuned to the news in the language of their choice. To make this happen, YouTube has partnered with IBN Live, Headlines Today, Times Now, NDTV, Boom News, Gateway House, NewsX, DD News, Rajya Sabha TV, News Laundry, TV9,  Sun News, Firstpostin & YouthKiAwaaz and many more to let users watch their election coverage and special shows.

    Tune in and keep up with the latest news on Indian Elections 2014 at: –

     

  • Sundev Appliances signs Raveena Tandon as Brand Ambassador for ‘Desire’

    Sundev Appliances signs Raveena Tandon as Brand Ambassador for ‘Desire’

    MUMBAI: Sundev Appliances Ltd is extremely happy to announce its association with Raveena Tandon as the Brand Ambassador for their brand ‘Desire’. Raveena Tandon will be promoting the entire range of ‘Desire’ product line consisting of Kitchen Appliances and leading all brand related communications..

     

    Speaking on the occasion Mrs. Raveena Tandon said “Managing the modern household is no cakewalk. I have a family and understand how difficult it is for the woman of the house to balance her life between work and family. The fast pace of life and the lack of time and the stress that it brings along with it means you need an ideal partner at home to understand, empathize and work with you in running your home. ‘Desire’ is my partner in running a smooth operation at home and saving enough of my time which in turn is nicely divided into work and family. I am happy and proud to be associated with Sundev Appliances Ltd through ‘Desire’ and wish them all the best in taking ‘Desire’ to every corner of India.

     

    Mr. Dev Anand, Director – Sundev Appliances Ltd said: “Raveena’s popularity and stardom is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style, substance and family orientation will take our brand to greater heights. We are proud and happy to have her on board to endorse ‘Desire’”

  • Times of India releases major upgrades to its Android and iOS apps

    Times of India releases major upgrades to its Android and iOS apps

    MUMBAI: Timesofindia.com, India’s go-to destination for news across web, mobile and social platforms, releases version 3.0 of their iPhone and Android app.

     
    The latest apps boast of a sleeker design, enhanced user experience and a host of new features. While the iOS app for iPhone & iPod touch gets an entirely new user friendly design, day/night themes, adjustable font size and the ability to zoom in to photos, the new Android app has a contemporary card layout, an expandable widget with choice of section and refresh rate, an additional color theme and the ability to effortlessly switch between Portrait and Landscape modes.

     
    Speaking on the occasion, Puneet Gupt, Business Head, Times of India digital, says – “We have evolved the apps into an entirely new experience based on feedback from millions of our users. Along with the depth and breadth of Times of India’s news coverage, these apps now come packed with a stronger feature set to ensure that staying up-to-date is now an even more pleasant and enriching experience.Version 3.0 apps are our best apps for iOS and Android till date.”
     

    Other improvements to the apps include visibly faster response, an entire new line of push notifications, complete Election coverage and better handling of memory and space used by the applications.

     

    Version 3.0 apps can be used on iOS 6 and above for Apple users and Android 2.3 and above for the Android platform.

     

    To Download the new TOI V 3.0 app for  iPhone / iPad touch & Android : visit http://toi.in/mapps

  • Counting Day: CNN-IBN & IBN7 present ‘The Verdict’

    Counting Day: CNN-IBN & IBN7 present ‘The Verdict’

    MUMBAI: After months of exhaustive campaigning and nine long phases of polling, India is all set for the verdict in the world’s biggest democratic exercise. As the nation inches closer to the Counting Day, CNN-IBN & IBN7 present an extensive day-long programming, ‘A Billion Votes – The Verdict’ & ‘Mera Vote Meri Sarkar – Aap ka Faisla’ respectively, that will bring to the viewers the most credible minute-by-minute coverage of the results of General Elections 2014.

     

    Commencing at 6am in the morning, this special coverage will include the latest trends, seat tally and extensive live coverage from across the country. The programming will also closely keep a track of results and analyse the implications of the same in detail. IBN Network’s formidable team of journalists led by country’s most trusted news anchor Padma Shri Rajdeep Sardesai, Editor-in-Chief CNN-IBN, IBN7 and IBN-Lokmat, along with India’s best political experts will discuss the verdict and provide the most definitive and incisive analysis of the results.

     

    The eminent panel of experts on IBN Network comprises of Swapan Dasgupta, Dr. Ramachandra Guha, Dr. Surjit Bhalla, Manini Chatterjee, Dr. Sandeep Shastri, Kumar Ketkar, Dipankar Gupta, T R Ramachandran, Aakar Patel, Sharat Pradhan, Dr. Shaibal Gupta, Paranjoy Guha Thakurta, Dr. Sanjaya Baru, Prof. Rajeeva Karandikar, Sanjay Kumar, Hilal Ahmed, Ajay Singh, Nilanjan Mukhopadhyay and Purushottam Agrawal.

     

    Commenting on this, Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 and IBN-Lokmat, said, “Considered to be the most critical elections in recent times, General Elections 2014 has witnessed voter participation in record numbers. Every Indian is now looking forward to the final results. At IBN Network, our aim is to keep our viewers abreast of the latest and provide them with the most definitive Counting Day coverage – for indeed these results will determine the future of India.”

     

    Do not miss this special programming on CNN-IBN & IBN7 on May 16, 2014, all day, 6 am onwards.

     

  • Technicolor announces 4K Set Top Box deal with Tata Sky

    Technicolor announces 4K Set Top Box deal with Tata Sky

    Paris (France) May 14, 2014 – Technicolor (Euronext Paris: TCH; OTCQX: TCLRY) announces an agreement with Tata Sky, India’s leading direct to home (DTH) service provider and HD market leader, to provide 4K Set Top Boxes in volume early 2015. The Technicolor product is the first 4K Set Top Box to be shipped in volume and underscores Technicolor’s leadership in delivering content with the highest image quality.

     

    This agreement is the result of a long, strategic relationship with Tata Sky dating back to 2005, and a Technicolor 4K roadmap of solid technical innovation including 4K trials that have gone on around the globe. Technicolor is gearing up to deliver the most immersive 4K experience on the market. Technicolor is building on its compression and color science to deliver an augmented content experience capable of delivering Hollywood-grade picture quality to viewers.

     

    “Technicolor once again leads the market in landing the first high-volume deal to deliver 4K Set Top Boxes to consumers. This deal further solidifies our leadership in the 4K marketplace,” said Michel Rahier, President Connected Home. “With the promise of an unparalleled immersive viewing experience and the predicted rapid growth of the 4K market, this agreement is a valuable strategic business opportunity for Technicolor and our long term partner, Tata Sky.”

     

    “4K is an important milestone in Tata Sky’s product portfolio and we are confident of the timing and quality of delivery because of our partnership with Technicolor” said Harit Nagpal, CEO Tata-Sky.

  • National Geographic Traveller India Magazine wins India Travelers’ Choice Awards 2014 by Tripadvisor

    National Geographic Traveller India Magazine wins India Travelers’ Choice Awards 2014 by Tripadvisor

    MUMBAI: National Geographic Traveller India, the world’s most widely read travel magazine published in India under license from National Geographic Society, by Amar Chitra Katha Pvt Ltd, has been awarded the Travel magazine of 2014 by www.tripadvisor.com, the world’s largest travel community.

    National Geographic Traveler India Magazine won the India’s Travelers’ Choice Awards through a Survey which was conducted across the world, where each country used a panel of more than 5,500 TripAdvisor travelers to shortlist the brands/products in each category. A total of 95,056 travelers then selected their favorites from the shortlists and the winner was chosen.

    Ms. Niloufer Venkatraman, Editor -in-chief, National Geographic Traveller India said “I am absolutely, totally, delighted than in just two years we’ve managed to establish ourselves as the best travel magazine in India. This public acknowledgement from travellers, and endorsement from well respected brand TripAdvisor, is a huge feather in our cap”. She further added, “It’s great to know that the two years of sweat have been worth it. And our team continues to be excited about the next travel story. We love what we do, and feel gratified that we’re producing a magazine with a readers’ stamp of approval”.  

     

    Speaking on this occasion, Mr. Manas Mohan, Publishing Director, National Geographic Traveller India & COO, Amar Chitra Katha Pvt. Ltd. said: – We are overwhelmed to receive this award within two years of our launch. It is a great achievement for us and motivates us to keep up to our readers expectations and publish more spectacular issues for them”. He further added, “Over two years National Geographic Traveller India has given Indian families the best travelling experience through interesting photographs, stories, features and much more. We are glad that the inspiring narratives in our magazine motivates people to go out and explore more of the world”.

  • ‘Half Stories – The Journey of Doing Right’

    ‘Half Stories – The Journey of Doing Right’

    MUMBAI: Digital L&K Saatchi & Saatchi crafted an online campaign ‘Half Stories – The Journey of Doing Right’ for Tata Capital. The campaign aimed at connecting ordinary people with simple stories and needs to other people, and gave them the opportunity to script a happier end together.

     

    The 24×7 live online campaign has unfinished stories that would draw people’s attention due to its incomplete nature and gave them an opportunity to complete the stories through online monetary contributions or through social sharing.

     

    The Do Righter- Pankaj Trivedi undertook a 2000km bike ride across India to find and film everyday stories of everyday people living in the remotest parts of the country. These films with suggested solutions were made into webisodes that were uploaded on a dedicated website and promoted using social media, blogs and PR. The site also has a payment gateway for online donations

     

    Digital L&K Saatchi & Saatchi won the Award of Excellence (Gold) in the Integrated Campaign – Social Responsibility category at the 20th Annual Communicator Awards for Tata Capital’s ‘Half Stories – The Journey Of Doing Right.’

     

    Commenting on the campaign Anil K. Nair, CEO (Digital) & Managing Partner, Digital L&K Saatchi & Saatchi said This Campaign has been an amazing experience. It actually leverages social media for social change and proves that business can work for social good too. It was a mammoth journey across Northern India with the campaign serendipitously unfolding every day. It was actually ‘Live Creativity’ at work.”

     

    Veetika Deoras, Head Brand Marketing, Corporate Communication and Digital Vertical, Tata Capital said “The ‘Do Right’ initiative is a key initiative for Tata Capital and our aim through the initiative is to help propagate the philosophy of ‘doing right’ by inspiring people to do right, provide platforms to doing right and doing right ourselves.”

     

    Tata Capital has also launched a website www.doright.in, which will act as the main platform for all the initiatives under the ‘Do Right’ campaign.