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Category: Press Release

  • Catch the movie ‘Motu Patlu in Deep Sea Adventure’ only on Nickelodeon

    Catch the movie ‘Motu Patlu in Deep Sea Adventure’ only on Nickelodeon

    MUMBAI: From comic books to television shows and now TV specials; the two iconic characters ‘Motu’ and ‘Patlu’ have narrated their famous tales to all generations over time through Lot Pot Comics. The franchise has come a long way where the famous duo is now engaging kids on Nickelodeon through hilarious episodes, TV specials, digital and even on-ground activations. Expanding this franchise, Nickelodeon, the store-house of comedy where “Funny Rules”, is all set to telecast their third movie ‘MotuPatlu in Deep Sea Adventure’ thisSaturday, 24th May at 10:30 am.

    Motu Patlu takes kids on an adventurous underwater journey this Saturday, 24th May at 10:30 am in their new movie ‘MotuPatlu in Deep Sea Adventure’. Motu and Patlu are shipwrecked and captured by the vile King Shark. What follows then is a series of comic situations, combined with a thrilling underwater adventure, as the awesome-twosome fight their way to save their lives.

    Commenting on the TV Special, Nina Elavia Jaipuria – EVP & Business Head, Kids Cluster, Viacom18 Media Pvt. Ltd. says, “Motu and Patlu continue to make kids laugh with their daily dose of entertainment on Nickelodeon. We are taking the engagement to a whole new level with Motu and Patlu travelling from Furfuri Nagar to explore the deep blue seas. We are confident that the kids will enjoy the action-packed adventure and comedy the movie will bring.”

    Maya Digital Studios CMD Ketan Mehta said, “Given the success of the MotuPatlu franchise, we decided to create the third movie with Nickelodeon. It only reinstates the fact that the audience loves the Indian animation content. We will continue this partnership with Nickelodeon and hope to receive the same amount of love from kids for this.”

    Nickelodeon is further engaging kids with ‘Nickelodeon Comedy Elections’, an one-of-its-kind campaign in which kids get a chance to vote for their favorite show – MotuPatlu or PakdamPakdai. If their show gets the maximum votes, they stand to win goodies like mobile phones and PSP’s.

     

    To participate, kids have to watch MotuPatlu andPakdamPakdai between 6 to 7 pm daily and voice their choice through SMS to 56882 or dial 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile & Airtel Landline/ 1255568 from BSNL Landline, mobile & MTNL mobile and even vote Online at http://www.nickindia.com/.

     
    Join Motu and Patlu in their adventurous journey as they sail on the blue seas, dodging various obstacles, on Saturday, 24th May at 10:30 am only on Nickelodeon

  • Aaj Tak touches highest ever News Channel Reach in Counting Week at 60 Mln (CS 15+)

    Aaj Tak touches highest ever News Channel Reach in Counting Week at 60 Mln (CS 15+)

    MUMBAI: Aaj Tak continued with its glorious streak of retaining the status of the No. 1 News Channel in India with a clear leadership on 16th May, the counting day, the counting week and the entire election season. Election week GVTs stood at 526676, translating into a mkt share of 21% (20.7%) within Hindi news channels with the no.2 trailing at 19% (19.1). For comparison, (All India, CS 15+, Avrg TVT 000s) – Aaj Tak is 19 times of Times Now and over 6 times the total Eng News genre put together.

     

    In what was the most keenly followed Election, Hindi News genre attained the highest ever absolute reach of over 104 million, with an absolute share of 6.8% viewership.

    Commenting on the performance, Mr. Ashish Bagga, Group CEO, India Today, said, “The stride that Aaj Tak has been making is the result of a focused approach towards our viewers. The maximum reporters on the  ground, the most innovative use of technology in the form of holograms and teleportation, maximum LIVE sources, a never before build up, focus on grand visuals through the use of drones and obviously the definitive edge of trust in the Aajtak brand made us the preferred choice. We are sure the brand will keep upping the ante and raise the bar like it has always done.”

     

  • Pioneering Concept of an Open Jury Session for 2014 Kyoorius Awards Well Received

    Pioneering Concept of an Open Jury Session for 2014 Kyoorius Awards Well Received

    MUMBAI: Known for providing a truly neutral and ethical platform that recognizes the best of the advertising and digital communication, Kyoorius in association with D&AD has concluded their open jury session for the entries received.

     

    This open jury format was welcomed by the industry and fellow professionals as the three day session was attended by over 65 visitors a day, who watched the jury debate over entries and were spectators to the best of Indian creativity on display. Also seen in attendance were youngsters who had come to gain insight and exposure into what goes into creating works that really work.

     

    Not only did the jury session witness media and stalwarts from the creative community coming in to view the entries first hand, understand the judging process and watch the debate amongst jury member but could also raise objections if they found any work to be not genuine or a scam.

     

    988 entries across Advertising and Digital were judged over 5 days by two juries and the results are in.

     

    74 in-book winners have been awarded in advertising and 39 in digital. These in-book winners are now nominated for the coveted Blue Elephant and winners will be announced on the 12th of June at the NSCI Indoor Stadium in Mumbai.

     

    In book winners include agencies from across the country – making this a truly national creative award. Grey Worldwide, Ideas@Work, Ogilvy & Mather, Publicis India, Famous Innovations, Happy Creative Services, Hungama Digital Services, Creative land Asia, Soho Square, Scarecrow Communications, Thought Blurb, DDB Mudra, Candid Marketing, BBDO India, BBH, JWT, Webchutney, Fractalink Design Studio, Isobar, iContract and Sapient are amongst the many in book winners at the 2014 Kyoorius Advertising Awards & Kyoorius Digital Awards.

     

    Kyoorius are continuing to the push the envelope out and have released all in-book winners and blue elephant nominations on their website awards.kyoorius.com/ for public viewing 3 weeks before the awards night.

     

    The industry is encouraged to get online and view all the entries and write to awards@kyoorius.com should there be any objections. Any objections raised will be preented back to the jury before any decision is made.

     

    Abhijit Avasthi, National Creative Director at Ogilvy and Mather who is also a part of Kyoorius Awards jury said, “People should know what happens behind the scenes and that we judge with a lot of integrity.”

     

    Rajesh Kejriwal, Founder CEO, Kyoorius said, “Especially at a time when many agencies have questioned the lack of transparency and trust worthiness of award ceremonies, we felt that the jury session would ensure that the Kyoorius awards are fair and transparent.”

     

    The Kyoorius Awards is scheduled to take place on 12th June, 2014.

  • On Result Day-India tunes in to TIMES NOW

    On Result Day-India tunes in to TIMES NOW

    MUMBAI: It was a historic election, one that threw up a clear mandate after several years of coalition governments at the centre. And just like the result of the elections which saw a clear winner, amongst English TV News viewers the winner continues to be Times Now.
     
    TIMES NOW has been the number one choice in election week and on Counting Day, the 16th of May. Viewership data released by TAM shows TIMES NOW far ahead of its competitors with 908 Gross TVTs and 45% of the share (Source: TAM All Indian 1 mn+ TG CSM 25+AB) which is greater than the share of both NDTV and CNN-IBN put together.
     
    During Prime Time, the viewership surges further ahead with TIMES NOW recording 251 Gross TVTs and registering 51% share. TAM data also shows TIMES NOW as the channel of choice during the entire Election week registering 35% viewership share
     
    This year TIMES NOW led election coverage by changing the paradigm of News Coverage, introducing technological innovations like the Hologram which saw reporters beamed directly into studio and Augmented Reality based 3D graphics; combined with the depth of experience provided by TIMES NOW’s expert panel and voices of guest speakers across the political spectrum.
     
    TIMES NOW Editor–in-Chief Arnab Goswami says “This is one of the biggest margins of victory for any news channel on election day. Clearly it reaffirms the faith the viewers have in TIMES NOW. This election we have also pioneered the use of innovative technologies like Holograms and Augmented Reality to provide viewers with a never before experience.”
     
    “Our content, technology, presenters and sets were simply superior. The drama of the momentous day was best captured on Times Now. Over 50% share during prime time meant more viewers spent more time with us.” said M.K. Anand, MD & CEO, Times Television Network.
     
    With this clear win on Result Day and during Election week TIMES NOW has once again shown that when it comes to News there is only one channel that India tunes into.  
     
    GROSS TVTS (RESULT DAY) [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 908, IBN 517 NDTV 263; ; HT 204; NEWSX 105
     
    ALL DAY SHARE (RESULT DAY[Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 45%, IBN 25% ; NDTV 13%; HT 10%; NEWSX  5%
     
    GROSS TVTS COUNTING DAY PRIME TIME (RESULT DAY)[Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 253, IBN 81; NDTV 75; HT 61; NEWSX 11
     
    COUNTING DAY PRIME TIME (RESULT DAY)[Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 51%, IBN 16 % ; NDTV 15%; HT 12%; NEWSX  2%
     
    COUNTING HOURS 8am-12NOON [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 48%, IBN 27%, NDTV 11%, HT 5%, NEWSX 8%
     
    GROSS TVTS COUNTING HOURS 8am-12NOON [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 244, IBN 139; NDTV 57; HT 28; NEWSX 40
     
    ELECTION WEEK; WEEK20 [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 35%, IBN 27%, NDTV 14%, HT 12%, NEWSX 11%
     
    GROSS TVTS ELECTION WEEK; WEEK20 [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 2110, IBN 1629; NDTV 825; HT 744; NEWSX 678

  • BBC is best for global breaking news

    BBC is best for global breaking news

    MUMBAI: Two studies have revealed that BBC World News is the leader in global breaking news, with stories from a wider spread of locations and journalists in more countries than other international news broadcasters. The BBC’s leadership in coverage of fast moving international stories is also reflected in independent data which shows that the BBC is by far the most retweeted news source on Twitter.

     

    These findings form the basis of two new marketing campaigns which are running on the channel and bbc.com to highlight the broadcaster’s breaking news leadership and social media credentials.

     

    The original study, conducted in partnership with LiveStation, examined the four main international news providers and showed that BBC World News is ahead on the breadth of its editorial agenda and the extent of its editorial resource.  

     

    Peter Horrocks, Chairman, BBC Global News Ltd, said:

     

    “Audiences rightly value the BBC for its accuracy and impartiality and we are consistently rated the world’s most trusted news broadcaster. This data also shows we are just as fast as our competitors and are number one for breaking news from around the world.

     

    “The BBC’s breaking news is authentic news – rather than the non-existent or minor developments in stories which other broadcasters label ‘breaking news’.

     

    “Our competitors boast about how far they go to cover stories. We don’t need to ‘go there’ because the BBC is there already – in a far wider range of locations than other news broadcasters.”

     

    The study reveals that the BBC covers stories from the widest variety of locations, with journalists in almost 100 countries. This is more than any other broadcaster and offers the unique ability to provide local insight into events of global importance.  Over the study period, the BBC had local reporters covering breaking news stories from considerably more countries than any of its competitors.

     

    BBC World News also has the richest variety of content, reporting on a more even spread of topics across the world than the other news channels.  
    Contrary to widespread perceptions, the BBC is as least as fast as other international broadcasters, and often faster.   When compared to its competitors, the BBC was first with the story on marginally more occasions than anyone else.

     

    The LiveStation findings have since been validated by a similar study conducted this month in partnership with Kantar Media. Breaking news matters on radio, TV, online and especially on social media.  Recent research from NewsWhip shows that the BBC is the world’s most retweeted news brand, with its stories shared a record 2.7 million times in March – almost 50% more than any other publisher. Bbc.com also achieved record figures with 96 million unique users and an all-time high of 1.3 billion page views* over the same month.

  • Zee Café is all set to captivate viewers with – ‘The Good Wife’

    Zee Café is all set to captivate viewers with – ‘The Good Wife’

    MUMBAI: Zee Café brings ‘The Good Wife’ one of the most awarded shows on primetime television to every Indian home! Come 26th May, 2014 and Zee Café will telecast the original series from season 1 to 5, weekdays at 9 pm for all its judicious fans. There is no place you’d rather be than at the edge of your couch anticipating Alicia Florrick’s (the protagonist) next move!

    The scandalous series is critically acclaimed bagging over 30 nominations and prestigious wins that include 4 EMMYs and a Golden Globe. Zee Café is a front runner when it comes to providing the best of International content to the Indian audience and the channel has designed an exhaustive campaign to promote The Good Wife. With billboards placed strategically around key areas in Mumbai, Delhi and Bangalore, Zee Café aims to make the run up towards the premiere, a roaring success. Branding at Café Coffee Day outlets in Mumbai, Bangalore and Chennai along with extensive promotions across print, radio and social media will ensure optimum recall.

    Fans can visit the official page on Twitter: https://twitter.com/ZeeCafe or can log onto Facebook: https://www.facebook.com/ZeeCafe to experience the series, follow the cast or share their views.The online buzz for the show has already started with an increase in engagement on both twitter and Facebook. Daily engaging activities like creating a courtroom scenario on twitter and asking the followers to be the jurors has received immense participation and there is a lot of anticipation for the show.

    Mr Anurag Bedi, EVP & Business Head- Zee Café, when asked about the series stated; “In our efforts to provide the best of international content to our Indian viewers we pick shows that appeal to the mindsets of our target audience. The Good Wife is a series that’s a favorite at the awards and has done brilliantly in the US, and we are sure that our viewers here will love the show.”

    The Good Wife is all set to take the stage on Friday, 26th May, 2014 at 9 pm only on Zee Café!

  • Al Jazeera follows the health heroes fighting leprosy in India

    Al Jazeera follows the health heroes fighting leprosy in India

    MUMBAI: Al Jazeera English follows the work of health heroes fighting against the most neglected disease across India in the documentary Ancient Enemy, part of the groundbreaking eight-part series ‘Lifelines, The Quest for Global Health’.

     
    Leprosy is the world’s oldest recorded disease and still persists despite being officially ‘eliminated’ in 2005. The stigma remains a major obstacle to early diagnosis and treatment of this curable disease.

     
    The series will go after people diagnosed and meet those who untreated and now live with the disease forever. From health workers and counsellors, to surgeons and shoe makers; from people who live in leprosy colonies to those who demand more from the Indian government – there is still work being done to support people with leprosy in the poorest regions of India.

     
    The episode follows health hero, Rajni Kant Singh, state coordinator for a leading NGO, as he forges dramatic breakthroughs while tackling the conditions that afflict poor people. “Since Leprosy was declared ‘eliminated’ in India in 2005 it has slipped off the agenda and resources have dried up. Yet the disease persists in India, with some 130 000 new cases a year. These patients need help with diagnosis, treatment and often social and psychological support too”, said Singh.

     
    “Whether through low tech ingenuity, community commitment or the best that modern medical science can offer, these are stories of people, passion and persistence in the triumph of humanity over unbearable suffering. Al Jazeera English believes in keeping people at the core of everything we do. We challenge and empower by telling stories without prejudice, in the most authentic way possible as we believe everyone has a story worth hearing”, says Al Jazeera English award winning Director Brian Tilley.

     
    The episode showcases the work of inspiring people on the frontline of public health and hearing their stories of the dramatic breakthroughs against the disease and its conditions that keep millions of people in poverty.

     
    Tune into Al Jazeera on Dish TV 618 and Tata Sky Channel 533 to catch the premiere of Ancient Enemy on Friday, May 23, 05 30 PM IST

  • Tourism New Zealand endorses Tourism 2025

    Tourism New Zealand endorses Tourism 2025

    MUMBAI: Tourism New Zealand says the industry has turned a corner with the release of ‘Tourism 2025 – Growing Value Together/Whakatipu Uara Ngatahi’ and its aspirational goal to reach $41b value by 2025.

     

    Chief Executive Kevin Bowler says Tourism 2025 has brought the industry together and has forged a shared vision for where we want to get to and how with a collective focus, we can get there.

     

    “Tourism New Zealand has agreed to align its business plan with the overall direction set out in Tourism 2025,” he says. “It is appropriate that this is a framework for alignment, rather than just a list of operational tactics, as there aren’t many silver bullets when it comes  to achieving the growth we’re aspiring to achieve.”

     

    “Instead, this framework is about helping the whole industry to all move in the same direction, targeting the areas with investment in time, energy and money that will deliver the greatest economic returns for the industry and of course the country.”

     

    Kevin says that Tourism New Zealand’s work under its current three-year marketing strategy fits closely with the 2025 framework and the organisation is using its additional funding provided by the Government to drive actions across Tourism 2025’s five central themes.

     

    “The Tourism 2025 theme ‘targeting for value’ is perfectly aligned with Tourism New Zealand’s objective to increase the value of international visitors to New Zealand,” he says.

     

    “To help achieve this, we have increased our investment in international business events, premium visitor segments, and special interest travel sectors recognising these visitors typically spend more than the average holiday visitor.”

     

    “We are working closely with airlines and airports to encourage growth in airline services to ‘grow sustainable air connectivity’, and have a number of joint venture partnerships in place, most significantly a $20 million per annum joint marketing agreement with Air New Zealand. Our involvement with the i-SITE network, Qualmark and the China market through the ADS and PKP programmes are our key contributions to the Tourism 2025 theme “drive value through outstanding visitor experience”.

     

    “By identifying and attracting visitor segments that visit New Zealand in the shoulder and off seasons, particularly through our new focus on emerging markets like India and Indonesia, we are assisting the industry improve its performance under the theme “productivity for profit”.

     

    “Finally, Tourism New Zealand has an entire team dedicated to providing research analysis and “insight” that is distributed to the industry on the tourismnewzealand.com website.”

     

    Tourism New Zealand was a key contributor in the development of Tourism 2025 and supports the ambitious goal of raising the combined value of international and domestic tourism to $41 billion by 2025.

  • This month go Crazy, Stupid in Love!

    This month go Crazy, Stupid in Love!

    MUMBAI: Life can be full of surprises even when you have had the biggest jolt just out of the  blue.  Enjoy  a  journey  of  such  bittersweet  situations  and  moments  in  Romedy  of  the  Month presented by SMC & powered by Provogue Crazy, Stupid, Love on Sat, 24th May, 9 PM only on Romedy NOW, the exclusive destination for English General Entertainment.

     

    How would a middle-aged man react when his married life comes crumbling down when his wife, the only woman he has ever been with, asks him for a divorce after being happily married for 20 years? Get down to the bottom of every bottle? Cal Weaver (Steve Carrell) does lose hope and hits the bar to drink his grief away but his misery turns on its head after he befriends a player dude Jacob Palmer (Ryan Gosling) who teaches him a trick or ten about scoring women! But, it’s not all fun. Watch him go through life as a sudden and reluctant single and all the confusion with teenage crushes, heartbreaks and angry dad’s protective of their teenage daughters! Enjoy the People’s Choice Awards and Teen Choice Awards winner and enjoy the Saturday night!

     

    Howlarious situations and ridiculously funny performances will split your sides and give you a tummy ache with laughter in Romedy of the Month only on Romedy NOW Sat, 24th May, 9 PM!

     

  • Summer Programme with “Matt Hatters Chronicles”

    Summer Programme with “Matt Hatters Chronicles”

    MUMBAI: This summer, Cartoon Network will entertain you with the coolest shows and movies and a chance to beat the heat by winning a trip to Spain!

     

    New Show – Matt Hatters Chronicles

     

    Cartoon Network has partnered with UK based production house, Platinum Films, to launch a brand new series called Matt Hatters Chronicles starting 19 May, every Monday to Thursday at 5 pm. This new show combines cutting-edge animation, enthralling storytelling and buddy humour, to create a contemporary show with an enduring appeal.

    New Movies, Exciting Shows

     

    Apart from the new series, the channel will also be airing a range of movies every weekend throughout the month. Tune in to Cartoon Network Popcorn every Saturday and Sunday at 12 pm to watch the best of animation and Bollywood movies like Johnny Bravo Goes to Bollywood, Kid Krrish, Bhoot and Friends, Roll No.21 Space Mein Dhoom Dhadaka and many more!

     

    That’s not all! You can also catch all new episodes of your favorite shows like The Tom and Jerry Show every Monday to Thursday, 2 pm and Ben10: Omniverse every Sunday 10 am.

     

    Trip to Spain contest

     

    To add to the summer bonanza, Cartoon Network is giving one lucky winner a chance to travel to the Parque Warner Madrid amusement park in Spain and meet Tom and Jerry! All kids have to do is participate in the ‘Catch and Win’ contest in which they have to spott Tom chasing Jerry across the channel and send an SMS with the correct answer.

    Speaking about the summer announcement Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “The special summer programming line-up promises to give children an action-packed, fun-filled experience.  We are especially looking forward to launching Matt Hatter Chronicles, a light-hearted series that reiterates our commitment to bring the best of international content for our viewers. We hope this new series becomes the latest addition to our repertoire of successful properties in India.”