ITV

Category: Press Release

  • Tangerine Digital launches Analytics Driven Content Solution for FMCG Industry

    Tangerine Digital launches Analytics Driven Content Solution for FMCG Industry

    NEW DELHI : Tangerine Digital, India’s leading digital content solutions provider, a part of TO THE NEW ecosystem, has announced the launch of its Analytics Driven Content Services to aid FMCG companies enhance their customer engagement across digital platforms. The offering is backed by analytics that will drive FMCG brand’s content strategy. Tangerine Digital has expanded its existing range of services across the content marketing spectrum from content creation, content management, content aggregation and crowd sourcing services to analytics for content strategy.

     

    A study from Twitter reveals that consumers nowadays want customized content to be shared on social media and seek more than just product information online. Also, a similar study from Hubspot has stated that consumers are more confident when they watch a product video prior to making a purchase online and are less likely to return that product.

     

    With this launch, Tangerine Digital will now enable brands in the FMCG industry in India with product descriptions, photo shoots, user generated content, expert reviews and ratings, celebrity feeds, FMCG blogs and articles, blogger outreach program.

     

    Mr. Kesavan Kanchi Kandadai, CEO, Tangerine Digital  stated, “It has become extremely important to cater the digitally aware consumer as online sales are playing a significant role. Our product launch for the FMCG sector is a step to boost the ever evolving digital ecosystem that will help the end consumer to make informed choices. Now, brands can also decode the online choices by customized analytics solution and can cater respected choices of the consumer. We are sure that this space will see a significant penetration with our product offering.”

     

    Tangerine Digital has an array of renowned clients across sectors and is now aggressively focusing on growing the business in the FMCG segment. According to a new report by Waggener Edstrom Communications released in January 2014, an astonishing 97% of the Indians surveyed follow their favorite brands on social media.

     

    To further enhance this content offering, Tangerine Digital has:

     

    • Signed up with more than 300 publications, whose digital content is readily available to be syndicated
    • A network of more than 1000 FMCG bloggers that can help enhance brand presence
    • More than 25 in-house FMCG content creators to create content in multi-formats for web mobile and social media
    • Served to more than 5 top brands in the FMCG industry
    • Crowdsourcing capabilities through creation of unique Whatsapp and WeChat experiences

     

  • ‘India’s Raw Star’ – Yo Yo Honey Singh begins the hunt for the next music sensation

    ‘India’s Raw Star’ – Yo Yo Honey Singh begins the hunt for the next music sensation

    MUMBAI: Star Plus is all set to team up with the biggest youth icon, Yo Yo Honey Singh for a first of its kind, unconventional singing reality show – India’s Raw Star.  The show that marks Yo Yo Honey Singh’s debut on television will bring in a new visual experience to music, something which has never been seen before in any singing reality show.

     

     Yo Yo Honey Singh will be playing the role of a friend-mentor-judge to all the budding Raw Stars.  He will be seen picking up participants from different parts who with their unique singing, style and performance, will fight it out to become the first ever India’s Raw Star.

     

     Gone are the days of standing in long queues for hours and travelling long distances for auditions.  Talent will now be picked up from across India and households abroad with the help of the digital platform, and success will just be a click away through the first ever exclusive digital auditions.

     

    India’s Raw Star kick started the audition phase of the show by opening its digital platforms for users to upload their audition video. The users have been given an option to upload an entertaining, and performance packed video of them singing on either the India’s Raw Star mobile app, WAP site or on the website. The channel has also released a special audition tutorial video with Yo Yo Honey Singh to explain to viewers the process of uploading an audition entry.

     

    Produced by reality show veteran Gajendra Singh’s – Sai Baba Productions,  India’s Raw Star will be on the lookout for the ultimate performing artist who can create their own inimitable style of singing, and is an all-round performer irrespective of the language of singing or the genre of music. In the show, Yo Yo Honey Singh will specifically look out for talent who are great performers and not necessarily just great playback singers.

     

    Nikhil Madhok, Senior Vice President Marketing & Programming Strategy at Star Plus, said, “Star Plus has always been at the forefront of creating benchmarks . With India’s Raw Star we are trying to create one such benchmark with the way we are conducting auditions for the show, which will be done exclusively on the Digital platform. Not only will this make it easier to for potential participants to audition, it will also enable others to view audition videos online, share them on social and create an online fan community even before the launch of the show. The initial response has been tremendous and we hope to see this grow in the weeks to come.”

     

    India’s youth sensation and icon, Yo Yo Honey Singh will be involved at each step in the journey of making the promising young talent into a Raw Star. “I am looking for talent that is authentic, original and raw! In India’s Raw Star the hunt is for someone who has his or her own style of singing, a non-tampered versatility in his or her style, someone who is as fresh as maa ke haat ka khaana. The singer has to be a performer and has to be someone who is better than me and that is no easy task!” said Yo Yo Honey Singh.

     

    One can log onto www.starplus.in/indiasrawstar via web or mobile phones. Alternatively one can download the India’s Raw Star mobile app. A contestant can participate by submitting his audition video along with the requested details. Below mentioned are the Terms and Conditions for the auditions and process of how to upload one’s video.

  • National Geographic Channel and FOX Traveller win big at PromaxBDA 2014

    National Geographic Channel and FOX Traveller win big at PromaxBDA 2014

    NEW DELHI: Establishing their prominence and leadership amongst Indian television brands, National Geographic Channel and FOX Traveller have won five awards at the prestigious PromaxBDA India annual award ceremony, held in Mumbai recently. The awards are a testimony of the channels’ inventive and holistic approach towards creating campaigns that connect with the audiences and marketers.

     

    India’s favourite infotainment channel with highest numbers of Facebook fans, National Geographic picked up Gold in the categories of Best Use of Social Media for its 80’s campaign, Best script and copy writing along with most exciting station image campaign for its Unlock Campaign. The channel also received Silver in the category of Best Launch campaign for Emergency Ready, India’s first medical reality show which focused on sensitizing and educating people on emergency etiquettes. FOX Traveller, with its innovative integration with Bollywood super-hit Yeh Jawaani Hai Deewani, won Silver in the category of Best Brand Integration Promo.

     

    Debarpita Banerjee, Vice President, Marketing and Communication, NGC and FOX Traveller on winning the awards said, “It’s been a year of many experiments, starting with the market success of our initiatives followed with new creative recognition, makes these experiments successful. Getting Irffan Khan on Emergency Room, creating an inspirational piece on NGC with John, playing around with the 80’s fashion, music, icons online have all been delightfully fresh and creatively satisfying. Receiving these Promax was a cherry on the cake.”

     

    Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA. Throughout the world, the PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavour in this field.

  • Zee Hindi Movie Cluster comes out with a roaring win at the PromaxBDA India Awards

    Zee Hindi Movie Cluster comes out with a roaring win at the PromaxBDA India Awards

    MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL), the 24×7 entertainment destination which has various entertainment channels under its portfolio has out done itself in the Hindi Movie Cluster segment. Winning the hearts of millions of viewers across the country, the Hindi movie channel Cluster of ZEELhouses the world’s largest Hindi film librarywon clean sweeps at the PromaxBDAIndia Awards, 2014. The channels namely Zee Cinema(South ka super punch) and Zee Classic(Iconic Villains) had a final tally of 3 Gold and 4 Silver trophies in categories such as Best Entertainment promo, Best Comedy promo, Best Movie Promo, Drama promo and Best Original Music compositionamongst many others.

    The awards which were held at The Westin Mumbai Garden Cityfrom May 27 – 28, 2014, saw some of the most prominent members of the entertainment industry coming together. Amidst tough competition, Zee Hindi Movie cluster won in 6 categories, adding more feathers to its cap. These awards have prominent members of the entertainment industry on the panel and it is a matter of great pride that Zee Cinema and Zee Classic have which has been in the industry over a decade has won so many awards across various platforms.

    Thrilled on receiving the awards, Ruchir Tiwari, Deputy Vice President -Head of Programming, ZEEL – Hindi Movie Channels added,“It feels great that we emerged victorious in so many categories in the most prestigious entertainment award ceremony. Constantly creating clutter-breaking and innovative campaigns, our on-air promotions team has infused novelty and vigour into both our campaigns – ‘South ka super punch’ on Zee Cinema and ‘Iconic Villains’ on Zee Classic. The creative route these channels chose to promote the movie festivals involved very unique, innovative and path-breaking promotional activities which have worked wonders with the viewers. We are proud to have a team who is so high on talent and sets benchmarks in effective communication for the industry to follow.”

    The PromaxBDA Awards aims to recognize the passion engaged in the marketing of television and video content on all platforms – on-air promotion, branding, advertising, etc. along with inspiring creativity, driving innovation and honoring excellence. The association is considered to be the leading global resource for education, creative inspiration and career development in the media and marketing sectors.

     

  • Viacom18 reigns supreme at PromaxBDA India Awards with 17 wins

    Viacom18 reigns supreme at PromaxBDA India Awards with 17 wins

    MUMBAI: Viacom18, India’s fastest growing entertainment network of iconic brands proved its creative mettle at the recently concluded PromaxBDA India Awards by winning a whopping 17 awards across categories. Viacom18’s brands MTV, Vh1 and Comedy Central brought in a total of eight golds and nine silvers for excellence in the creative campaigns. All the winning campaigns at Viacom18 have been conceptualized and produced in-house.

     

    MTV turned out to be the biggest winner amongst all TV channels at the PromaxBDA India Awards with a total of 11 awards being scooped up by its creative team alone.

     

    PromaxBDA India Awards recognizes excellence in on-air promotion, branding and advertising across India, Pakistan and Bangladesh. The awards ceremony was held in Mumbai on 28th May 2014.

     

    Below is a list of the award-winning campaigns at the 2014 PromaxBDA India Awards:

     

    Gold:

    1. Best Print Campaign – MTV Rock The Vote

    2. Best Editing – MTV Spoken Words

    3. Best Campaign – MTV Webbed

    4. Best on air – Identz

    5. Best Interactive Promo – MTV Roadies Battlegroud

    6. Best Reality promo –MTV Roadies Journey

    7. Best Title Sequence – MTV Spoken Word

    8. Best Sales & Marketing Presentation –Comedy Central Superhero

     

    Silver:

    9.   Best Logo Design – Spoken Word

    10. Best Animation – MTV HI5

    11. Best Holiday Special event promo (Rock the vote) – MTV Rock The Vote

    12. Best Funniest Spot ()-MTV Serial box

    13. Best Use of Social Media – Anger Management – The Destructomatic

    14. Best Comedy Promo – Suits S3 – INDIAN HARVEY

    15. Best Entertainment Promo – Suits S3 – Indian Harvey

    16. Something for Nothing – Comedy Central’s 2014 Predictions

    17. Best Children’s Programme Promo – Silver – Teenage Mutant Ninja Turtles – CP Promo 

  • 9XM scores a Hatrick at Promax/BDA Awards

    9XM scores a Hatrick at Promax/BDA Awards

    MUMBAI: 9XM India’s popular Bollywood music channel has scored a hatrick at the recently held Promax/BDA Awards in Mumbai. The Channel took home one gold for Best Original Logo Design and two silver awards for Best On-air ident design and Best Programming Title Sequence at the ceremony held on 28th May 2014. The Promax/BDA Awards recognize excellence in on-air promotion, branding and advertising across India, Pakistan and Bangladesh.

     

    Speaking on the win Mr. Sunder Venkatraman, Programming Head 9XM said “Being honoured at Promax/BDA is a great recognition for our creative work. We are very delighted to have secured our hatrick at the Promax/BDA this year thanks to the team at 9XM and our design partners Mayur and Ruchi of Chingumchicklet. This victory further strengthens our promise in providing our viewers with a complete music viewing experience.”

     

    9XM recently launched a new look emphasising on a super large video area, Enhanced Audio quality and brighter bolder vibrant colors. The new look of the Channel has received an overwhelming response both from the trade and the viewers.  

     

  • Sonic unleashes ultimate action this summer

    Sonic unleashes ultimate action this summer

    MUMBAI: Sonic, the ultimate action destination is all set to turn on the heat this summer. An exciting line-up of new shows coupled with a month long interactive campaign is giving kids an action-packed summer. Sonic’s summer campaign ‘Sonic Action Mania’ will travel the length and breadth of the country giving kids their dose of adrenalin with its key shows – Power Rangers, SupaStrikas and Idaten Jump.

     

    The on-air leg of ‘Sonic Action Mania’ excites kids to come to the channel every Mon-Fri from 1 PM to 3 PM to watch shows that are a perfect mix of action, sports and adventure. Power Rangers SPD showcases the samurai warriors battle the evil with their cohesive team-work, intergalactic weaponry and their fighting skills. SupaStrikas is a series for the ones who love sports and the surprises it brings along. The show revolves around the world’s greatest football team. Idaten Jump, a popular adventure series revolves around a young boy and his love for mountain biking. All that kids have to do is to watch Sonic between 1PM-3PM, answer simple questions and win exciting prizes like mobile phones, bi-cycles and watches. Kids can voice their answers through SMS to 56882 or dial 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile &Airtel Landline/ 1255568 from BSNL Landline, mobile & MTNL mobile and even log on to www.sonicgang.com. Other exciting line-up of action shows includes Power Rangers Mega Force, Koni Chan and Naruto Rock Lee.

     

    ‘Sonic Action Mania’ raises the action meter further with a nation-wide engagement program. In addition to a 360 degree marketing campaign spanning cross channel promotions, print, radio and ambient, Sonic will innovatively connect with kids through a comprehensive on ground activation plan that includes gaming championships, all India van activations and meet and greet with the famous Sonic action heroes.

     

    Speaking on the channel’s initiatives, Ms. Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media stated, “Sonic fills the need gap for action which, as a genre, was missing earlier from the television screens. A great variety of shows and the huge on-ground engagement is only enhancing the experience of real action, sports and adventure.We hope kids enjoy meeting their favourite action heroes and experience the thrill and the adrenaline rush Sonic has to offer on-air and beyond.”

     

    Kids will get a chance to meet and greet their action heroes- ‘The Teenage Mutant Ninja Turtles’ and ‘Power Rangers’,  at popular malls like Phoenix Market City in Kurla, Mumbai and Hamleys outlets in Mumbai and Delhi every weekend. A dedicated Sonic Zone has been created to give kids a flavor of the action and adventure with games like Kill the Alien with Power Rangers, Shoot a Goal with SupaStrikas or even play video games. There are energetic performances by the Samurai heroes and the Ninja turtles, hour long workshops and storytelling sessions at the zone.

     

    That’s not all! Sonic and Fun City have come together to engage the video game enthusiasts in a gaming championship starting June 7,, 2014 across 14 outlets in India. Every weekend of June will have kids join their favorite heroes, Power Rangers and the Teenage Mutant Ninja Turtles, across Mumbai, Pune, Thane, Delhi, Gurgaon, Ghaziabad, Chandigarh, Jaipur, Kanpur, Chennai and Ahmedabad, and participate in cool and unique action-packed games.

     

    The ‘Sonic Action Mania Vans’, yet another leg of the ‘Sonic Action Mania’ will travel across 19 cities that Include Pune, Aurangabad, Nasik, Nagpur, Solapur, Surat, Vadodara, Ahmedabad, Rajkot, Indore, Bhopal, Jabalpur, Lucknow, Kanpur, Ghaziabad, Meerut, Allahabad, Varanasi, and Jaipur all through June. Kids will get to meet their favourite action heroes and there will be engaging games and fun activities like Foosball with SupaStrikas, Bi-Cycle Balance with Idaten Jump lots more at the Action Van.

     

    Sonic will continue to keep the online audience busy on www.sonicgang.com. The website will not only host the Sonic Action Mania Contest but will also give kids a chance to win all through summer with the ‘Kung Fu Panda – Watch-n-Win’ contest this season.

  • Endemol India’s ‘Lagori Maitri Returns’ completes 100 episodes

    Endemol India’s ‘Lagori Maitri Returns’ completes 100 episodes

    MUMBAI: Endemol India produced Lagori Maitri Returns completes 100 episodes on Star Pravaah with an explosive episode. The fun filled emotional roller coaster ride of friends Mukta, Poorva, Rujuta, Urmila and Dhanashree has received immense love and support from fans. The story line with the twists and truths of their life and friendship in the Marathi daily soap which started in February 2014, has already struck the right cord with its audiences.

     

    On completing the journey of 100 episodes successfully; the entire team of the show celebrated this happy moment by cutting a cake while the cast and crew shared and relived some of the fun moments and experiences they have had so far with the show.

     

    Commenting on the completion of the 100th episode of Lagori Maitri Returns, Abhishek Rege, COO – Television, Endemol India, said “Lagori Maitri Returns is a touching tale about the journey of friendship that viewers identify with. The storyline resonates with the audiences own life experiences, and further lends to the popularity of the show. With the completion of 100 episodes, the show has reached a new high. With the support from Star Pravah, the team behind the show, has done a super job. Here’s looking forward to many more.”

     

    Stay tuned to the most popular girl gang on television On Star Pravah from Monday to Saturday – Prime Time 9 PM.

  • Life OK launches Baawre!

    Life OK launches Baawre!

    He is a director and she is a singer. He wants to stay in his own city Lucknow and make it big while she wants to tread on the path paved by her father. Nikumbh (Abhishek Rawat) is a successful playwright, a purist who believes in his talent, while Yamini (Vinita Joshi) is a singer whose career has been moulded by her father Raghavendra. She is a part of the very world that Nikumbh despises so much. As fate would have it, Yamini ends up as the heroine in Nikumbh’s play and gets drawn to his talent and ideals, falls in love with him.

    What happens when these two individuals with different dreams and ideologies cross each other’s path? What happens when conflict forms the premise of love in their lives?   Life OK, India’s fastest growing Hindi General Entertainment Channel is all set to launch a love story of these two opposite characters in its new show Baawre chal jahan chalen mann ke paon re.

    The new series also marks the television debut of the acclaimed and hugely popular, Neelesh Misra. He has co-produced the show and will also be seen in it as the ‘sutradhar’ who links and holds the story together. Baawre will give the viewer a never seen before experience of an innovative and creative style of storytelling on Television.

    Commenting on the distinctiveness of the show and the association with Neelesh Misra, Ajit Thakur, General Manager, Life OK says, “Every show that we have launched, we have introduced our audiences to new and fresh concepts and formats by experimenting, innovating and reinventing the wheel at every step. With the launch of Baawre we are redefining the way a love story is told and presented to the viewers. At the centre of the narrative are not just the two protagonists, but for the first time, a ‘sutradhar’ that is essayed by popular storyteller and Bollywood writer Neelesh Misra. We are confident that with our unique approach to storytelling and extremely identifiable characters, we will be able to connect with the audiences strongly.”

     
    The show is produced by Sunshine Productions’ Sudhir Sharma in association with Neelesh Misra. Shot in the city of Nawabs – Lucknow, the show explores the multiple facets of the city that blend perfectly well with the storyline. With a strong line-up of much-admired and celebrated actors like Abhishek Rawat, Vinita Joshi, Akhlaque Khan and many more, the show promises to charm and capture the imagination of the audiences and make them an integral part of Nikumbh and Yamini’s journey every night on Life OK at 7pm and 10 pm, Monday to Friday from 2nd June.