ITV

Category: Press Release

  • Movies Now features back to back trilogies of Hollywood’s biggest blockbuster franchises

    Movies Now features back to back trilogies of Hollywood’s biggest blockbuster franchises

    MUMBAI: India’s first high definition channel, MOVIES NOW, will offer an exciting line-up of the best Hollywood blockbusters this June. Staring 2nd June 2014, MOVIES NOW will air iconic blockbusters and their sequels, giving you an opportunity to catch all your favorite franchises at-a-go!  So, get ready for a mega-showdown with all of your favorite Hollywood blockbusters this month!

     
    The greatest stories need more than just one movie to generate curiosity, captivate attention and create excitement amongst viewers. Get ready for an incomparable adrenaline pumping experience as MOVIES NOW brings some of Hollywood’s biggest films and their sequels on Triple Play.

     

    Starting 2nd June, every Monday to Wednesday at 9 PM, MOVIES NOW airs Alien, Aliens and Alien 3, Final Destination 1, 3 & 5, Blade, Blade II and Blade Trinity, Lethal Weapon 1, 2 and 3, Harry Potter part 1, 2 and 3 and Ocean’s 11-12-13 in Triple Play.

     
    Experience the heart-pounding thrill of the unknown as a US spaceship crew is stalked onboard their ship by an unidentified extraterrestrial in Ridley Scott’s suspenseful sci-fi trilogy Alien, Aliens and Alien 3. With masterful editing and a superior performance by Sigourney Weaver, this spine-chilling battle between aliens and humans is a must watch.

     

    What if you cheated Death and then it came for you? How would you fight it? Learn from ordinary high-school kids as they pull out all the stops to cheat Death in The Final Destination 1, 3 & 5.

     

    Witness the birth of the original Blade Runner as Wesley Snipes takes on a city of power-hungry vampires in Blade, Blade II and Blade Trinity. The original superhero blockbuster is a must-watch for all comic book fans.

     

    Don’t miss the action as a bullheaded homicide detective teams up with a play-by-the-book cop in Lethal Weapon, Lethal Weapon-2 and Lethal Weapon-3. With explosive action scenes and hilarious squabbles between the detectives, this American cop action drama will keep you entertained.

     

    You’ve cheered the Boy Who Lived and you’ve witnessed his triumph over Lord Voldemort. Now, MOVIES NOW invites you to go back to the beginning as Harry finds The Philosopher’s Stone, enters The Chamber of Secrets and saves The Prisoner of Azkaban. Experience the magical world of Hogwarts only on MOVIES NOW.

    Here’s presenting the classiest and smoothest bad boys of all time! Catch Danny Ocean’s legendary team in action as they stage the world’s biggest casino heists in Oceans 11, Oceans 12 and Oceans 13. Watch George Clooney, Brad Pitt, Matt Damon, Julia Roberts and Catherine Zeta Jones walk away with million-dollar prizes on MOVIES NOW.
     

    Watch all the action, adventure and drama unfold in Triple Play on MOVIES NOW, starting 2nd June, every Monday to Wednesday @ 9 PM.
     

    And that’s not all! Gear up for the biggest fantasy adventure series of all time – The Lord of the Rings. Watch ordinary Frodo Baggins as he begins his extraordinary journey to Mount Doom in The Fellowship of the Ring and continues on his path to defeat the mighty Sauron and his allies in The Two Towers. Witness the final battle for Middle Earth in The Return of the King. Travel to Tolkien’s magical world, brought to life by the visionary Peter Jackson, in the The Lord of the Rings Trilogy every Friday at 6 PM starting 6th June 2014, only on MOVIES NOW.

     
    Catch back-to-back action blockbusters on MOVIES NOW as it unfolds action, suspense and adventure starting June 2nd, 2014

  • Milestone Brandcom Takes GoaFest by Storm as it Picks up 9 Awards!

    Milestone Brandcom Takes GoaFest by Storm as it Picks up 9 Awards!

    It is myth that in GoaFest it is only the glamorous agencies which participate. Over the last two years, it can be noted that many new specialised agencies have taken home Abbys for impressive pieces of advertising. Milestone is among this set of newbie winners.

    Milestone kept up with its winning streak and has swept up 9 major awards against a staggering 17 nominations at the prestigiousGoaFest ’14 Abby’s& took home3 Gold, 2 Silver and 4 Bronze awards for its landmark campaigns for ABP News, McDonalds and Viacom 18. Continuing to defy the status quo in industry with their inventive and challenging media campaigns, Milestone placed 3rd overall at the GoaFest which saw over 3000 entries from industry stalwarts.  

    Within 4 years of existence, Milestone Brandcom has creatively altered the conventional face of the OOH Industry whilst challenging the largest of advertising networks with their creativity and delivery. For the second year in a row, Milestone Brandcom created a benchmark in the industry by showcasing some of its finest snippets of authentic work, built purely to benefit the brands.

    The AapkoRakheAage campaign for ABP News won a Silver in Best use of Special Events & Stunts/Live Advertising, two Bronze awards for Best use of Ambient Media – including in theatre {Cinema} and Special Build – Bronze, Media & Publications categories. Bhaag Milkha Bhaag campaign for Viacom 18 picked up a Gold for Experimental Advertising and Bronze for Use of promotional stunts. Milestone Brandcom’s much appreciated McDonalds Double Burger campaign won two Golds for Best Use of Outdoor and Best Use of Ambient Media – including in theatre {Cinema}  and Silver for Best use of Special Events & Stunts/Live Advertising

    Nabendu Bhatacharyya, Founder & MD Milestone Brandcom said on the awards, “This is our second year at the GoaFest and we are happy that our efforts have been recognised in 9 major categories and we had a total shortlist of 17 entries. It is a huge moment for us and we hope to keep up the winning streak. We would like to thank our colleagues, clients, media partners, stake holders & well-wishers for all their support! In less than 4 years, we have gone from strength to strength and there is no stopping us now. When we started out, we aspired to raise industry standards with creative output and maximise industry possibilities irrespective of bottom line restraints. I am proud to say that we at Milestone Brandcom have lived upto that and our achievements are testament to it. We are thirsty for more and hope to raise industry standards further!”

    At a time when the Outdoor Advertising industry is growing at rate of 7% and its size being pegged at 1900 cr, Milestone Brandcom’s success is a noteworthy one where a single entity has managed to prove that strategic and innovative outdoor advertising can deliver much more than conventional streams.
     

    Click here for full report

  • Times TV Network and DuPont The Power of Shunya bags DMAi and Goafest Awards

    Times TV Network and DuPont The Power of Shunya bags DMAi and Goafest Awards

    MUMBAI: DuPontThePower of Shunya™ and TIMES TELEVISION NETWORKregisters 5 wins at the recently concluded Direct Marketing Association India (DMAi) Awards and Goa Fest 2014.

    DuPont The Power of Shunya™ is a collaborative and science driven platform consisting of two inspiring television series – The Quest for Zero on TIMES NOW and The Challenge for Zero on ET NOW.The 26 part series showcased companies and individuals that epitomize the spirit of Indian ingenuity and how science-driven solutions can help solve some of the key challenges facing India. The TV series were developed in collaboration with Ogilvy Entertainment.In addition to Television the initiative encapsulated a mix of multimedia platforms such as Digital Print, Outdoor, PR and Activation to create and build a sustained interest amongst its viewers and relevant target audience.

    The Quest for Zero on TIMES NOW-

    Quest for Zero a stimulating 16 part television series that examined the critical challenges facing a growing India, as well as showcasing the exciting opportunities and solutions that are shaping our future. The series followed the stories of each sector’s best-in-class companies and people who strive to unlock the power of zero everyday through their innovations and ideas.

    Challenge for Zero on ET NOW-

    Challenge for Zero is a motivating 10–episode series which provided a platform for the best student innovations in science and technology across the country. Following a nation-wide search across , an eminent jury selected 16 most impact full innovators and 16 business minds as finalist. to market their innovations on the show. 

    Jitin Munjal, Regional Director – South Asia & ASEAN, Corporate Marketing & Sales, DuPont, said, “At DuPont, we believe in the power of collaboration to address the world’s most important challenges. We co-created The Power of Shunya™ initiative to start a conversation about the various challenges facing India, and how science can play an important role in solving them. It has resonatedwell with our audiences as we saw our business enquiries jump up by more than 60%. The business success of this program and these 5 awards clearly demonstrate the power of branded content and activation efforts to build customer engagement and reinforce DuPont’s position as a preferred innovation partner. Times Television Network and Ogilvy have been great partners for this program and we hope to receive an even better response from our audience in the season 2.”

    Speaking in this context, Hemant Arora, Business Head Branded Content, Times Television Network said, “We are proud to receive the awards and the recognition from the industry.  Delivering value to our advertisers has been our focus at all times. TIMES NOW and ET NOW have always been positively influencing it’s  relevant audiences through quality content coupled with cutting edge production and  marketing which has been the core of our success.  In DuPont and Ogilvy Entertainment we found collaborative partnership and the passion to create The Power of Shunya™ – which has set the Global standards for Branded Content emanating out of India.  

  • Aircel and NDTV launch the ‘Save Our Tigers’ Signature Drive 2014

    Aircel and NDTV launch the ‘Save Our Tigers’ Signature Drive 2014

    MUMBAI: Carrying forward the mission to ‘Save Our Tigers’ – the largest and the most comprehensive media campaign on tiger conservation till date, NDTV and Aircel today announced a Signature Drive 2014 on World Environment Day asking for public support for the Tiger Agenda. This agenda, encapsulating immediate action points for the government, was drafted in consultation with wildlife experts.

    Launched in April 2014, the 3rd season of Aircel-NDTV ‘Save Our Tigers’ successfully set this year’s tiger agenda during a panel discussion hosted by Vikram Chandra, Group CEO, NDTV Group. The Signature Drive 2014 aims to gather 1 million signatures for the Tiger Agenda 2014 which makes 6 key demands – 1) Involve Local Communities in Conservation; 2) Strengthen and modernize the forest department to step up protection; 3) Improve Man-Animal Conflict Mitigation Measures; 4) Increase protection of buffer zones and corridors; 5) Zero tolerance approach to poaching and 6) to make political parties accountable for loss of bio-diversity. The signatures collected will then be taken to Chief Ministers of key tiger states. 
    The signature drive also has the support of Sanctuary Asia and Wildlife Conservation Trust as knowledge partners for the campaign. The drive will culminate on The Word Tiger Day, July 29, 2014 across New Delhi, Mumbai, Kolkata and Chennai.  
    With the launch of the signature drive, Vikram Chandra, Group CEO, NDTV Group said, “The tiger has always been close to NDTV’s heart, it is a key part of our eco-system and if we fail to save the tiger, we risk losing everything else. NDTV and Aircel have now come together for the 3rd season to create awareness and spread the message of conservation.  This year we hope lots of school children, youth and concerned citizens will come together to pledge their support to our national animal by signing our tiger agenda.”

    On the launch of the signature drive, Anupam Vasudev, Chief Marketing Officer, Aircel said, “Aircel started the ‘Save Our Tigers’ initiative in 2008 to create awareness about the plight of our national animal. It was extremely heart wrenching to see how the tiger had come so close to extinction and we had come to face the unfortunate prospect that our future generations will only be able to see tigers in photographs. As we were faced with the blatant reality, Aircel started work on the ‘Save Our Tigers’ campaign with noted conservationists and experts across various on-ground projects with an aim to ensure healthy and sustainable ecological balance in the country.  To take this initiative to the next level, Aircel and NDTV have come together for the third time to gain public support towards six immediate action points of Tiger Agenda 2014. We are hoping that this time as well, the people of India will come forward and pledge their support to saving the tigers in huge numbers and do their bit to keep the tiger roaring.”

    About Aircel’s‘Save Our Tigers’ initiative:
    The Tiger is our national animal and one that has been a part of our folklore and history for millennia. Yet this magnificent animal is on the brink of extinction. The Tiger can easily be called as the metaphor for nature, as it is a top predator and its existence ensures a healthy and a sustainable ecological balance. The year 2008 revealed the shocking number that there were just ‘1411’ tigers left in India. ‘Save Our Tigers’ is a cause related campaign started by Aircel during the latter part of 2008 with an aim to create mass awareness on the plight of this magnificent beast and rally efforts to save it. 

    The tag line, ‘Just 1411 left, Save Our Tigers’, struck a chord in the hearts and minds of millions of Indians.People began to rally for the cause and began to lend their voices towards the cause. 

    Our seriousness towards doing our bit to Save Our Tigers has led us to partner with several well-known organizations like World Wildlife Fund-India, Wildlife Conservation Trust, Wildlife Trust of India, Sanctuary Asia and NDTV as well as several noted conservationists to create an impact on ground where it really matters. We work on several projects that encompass capacity building, conflict mitigation and awareness creation. This helps us address issues in 360 degrees and reach out to create maximum impact.

    To sign and support the Aircel-NDTV Tiger Agenda log on to NDTV.COM/TIGER and www.saveourtigers.com

  • Digital movie marketing takes centre stage at Media Abby’s 2014

    Digital movie marketing takes centre stage at Media Abby’s 2014

    MUMBAI: Hungama Digital Media Entertainment, South Asia’s largest digital entertainment and marketing company has been awarded a Gold Abby at the recently concluded Media Abby’s 2014. The company was awarded the “Best Use of Social Media” title for the social media campaign of Krrish 3, the biggest Indian superhero franchise.

     

    With digital movie marketing taking centre stage at the Media Abby’s, the Krrish 3 campaign won accolades for attaining the highest reach any Bollywood movie has ever achieved across digital platforms along with several other firsts. 

     

    To create a stir across digital platforms for the biggest superhero franchise in India, Hungama adopted a multi-pronged approach to expose every digital consumer to the movie and its various facets by creating a Krrish 3 website, a digital motion poster, social game, motion comic and mobile app along with using social media platforms like Twitter, Facebook, YouTube, etc.

     

    On social media, Krrish 3 set new benchmarks in movie marketing by reaching out to 63 million fans across the globe, in addition to –

     

    • Being the first Bollywood movie page to be verified on Facebook with nearly 35 lakh ’Likes’

     

    • Right from the Facebook Live Chat with Krrish 3 actors to the release of digital comics, Facebook played an instrumental role in providing fans with information about Krrish 3

     

    • The film’s lead actor’s live chat had participation from 4.15 lakh fans from nearly 60 Countries

     

    • Krrish 3 also became the first Indian movie to have a collection of Facebook stickers

    With more than 45,000 followers, Hungama created a unique campaign on Twitter as well

     

    • For the first time ever, Twitter users were asked to use their tweet-power to break a virtual wall that would unveil the first look of the much-awaited movie

     

    • The campaign kicked off with the film’s lead actor Hrithik Roshan tweeting about the #Krrish3FirstLook contest. Every tweet helped to break a brick, thereby giving a sneak peak of the first look

     

    •  The activity received over 2 lakh tweets in four days and trended worldwide for 3 consecutive days

     

    • The digital poster unveiling on Twitter achieved over 6 lakh views in just 3 days.

     

    The Bollywood blockbuster was the first Indian movie to tie-up with Apple’s iTunes. iTunes had a separate destination page set up for Krrish 3, thereby increasing the reach. While, on YouTube, the theatrical trailer of Krrish 3 gained more than 12 million views within 10 days of its launch, beating the international record of several Hollywood films.

     

    The Krrish 3 social game, developed in association with Microsoft, Hungama and Gameshastra, let users relive the superhero’s life; perform stunts and use gadgets and weapons to eliminate enemies. It became the most widely downloaded free game in the India with over 2 million global downloads on the Google Play Store and Apple iTunes Store.

     

    Commenting on the campaign, Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment said, “Krrish 3 was one of the biggest Bollywood films of 2013. The film was highly anticipated and tapping on to the enthusiasm, we at Hungama, created an extensive digital & social media campaign for the film. The campaign bagging the Gold award at Media Abby’s 2014 is very prestigious for us. To be awarded for the unique concepts assures us that digital movie marketing has a great scope and the digital medium is vital today in order to reach out to a broader audience.”

     

    Delighted at the win, Hrithik Roshan said, “”We tried to use the social media to the max while promoting Krrish3 and I am really happy today that the campaign has bagged a Gold win at the Prestigious ABBY Goa Fest. I would like to thank our digital partners Team Hungama and Team Exceed for ideating the same and working in tandem to make Krrish3’s social media campaign a powerful one.” 

     

    In addition to Krrish 3, Hungama Digital has recently worked on the digital campaigns for movies like Sholay 3D and Kochadaiiyaan The Legend.

  • Zee Studio presents June Highlights!

    Zee Studio presents June Highlights!

    MUMBAI: This June soak up the rains in the comfort of your homes as Zee Studio brings to you the most amazing line up of movies once again.  This June Zee Studio will showcase some of the finest titles from Hollywood catering to every emotion be it comedy, adrenaline thumping feats or bold animation! Sit back; relax and choose from the widest range of films only on Zee Studio.

    The channel is all set to launch a fresh, unique property called Death by Laughter. The entity showcases everyone’s favorite action heroes gearing up to take people onboard a smashing laughter ride. Tune into the star line up of Jackie Chan, Owen Wilson, Vin Diesel, Sylvester Stallone, John Travolta and many more as they guarantee you fall off your chair chuckling. The Hollywood star casts take center stage with movie favorites like Shanghai Knights, The Pacifier, Stop! Or my mom will shoot you, Wild Hogs and many more every Wednesday at 8 pm.

     

    In addition to comedy, Zee Studio is also showcasing Brave:  THE ONE movie you must watch on Sunday, June 22nd at 1 pm. Fans will be able to catch a repeat telecast of this Oscar winning film at 10 pm to ensure they do not miss Princess Merida (female protagonist) paving her own path in life.

     

    The channel is dedicated to bringing the best action movie line-up from Hollywood to entice its movie buffs. Premier Action is an action packed unit offered to the fantasy fight fan club. This June join Jake Gyllenhallas he conquers kingdoms in his pursuit of becoming the brave Prince of Persia. This premier action movie of the month will telecast on Sunday, 8th June at 10 pm.

    Speaking on the occasion Mr Anurag Bedi, EVP & Business Head, stated; “In our efforts to provide the best of international content to our Indian viewers we pick award winning films that appeal to the mindsets of our target audience. Our new property Death by Laughter is very unique. Also to provide an exceptional viewing experience we have Brave: The one movie you must watch and Prince of Persia for all our movie buffs out there. We are sure June will really please our audiences”

    Zee Studio is a firm believer of the statement “Hollywood on television” and that is exactly the experience fans relive. The channel is home to the biggest movies in English entertainment and viewers are offered only the best this June.

  • Zee 24 Taas ad wins at Abbys

    Zee 24 Taas ad wins at Abbys

    MUMBAI: We are proud to announce that the Zee 24 Taas ad titled ‘Every side of the story’ won a Gold (Category – Outdoor) and a Silver (Category – Print) at India’s most prestigious advertising awards event Abby’s at Goafest 2014.

     

    Zee 24 Taas, the first 24×7 Marathi news channel of India from the Zee media group, has always been pioneer in the way news is presented & analysed to provide a better perspective to its viewers. Hence it is considered a very mature & serious news channel and strongly perceived as channel with news & views.

     

    The channel reaches to the every corner of Maharashtra by providing city specific news cater the need of its viewers. The channel has got a right mix of regional & national news to update & upgrade its viewers. 

    Zee 24 Taas with its strong brand promise of “Raha Ek Paul Pudhe” (Stay One Step Ahead) is very much supported by the channel’s strive to present multiple viewpoints on every piece of news. Thus ensuring an unbiased coverage at all times. 

    Our recent communication ‘Every side of the story’ showcased this belief in a simple yet visually arresting manner. 

    The idea behind this ad came from the insight that any piece of news affects many lives in many different ways.

  • Sony MAX set to fly high with the MAX Television premier of super hero: Krrish 3

    Sony MAX set to fly high with the MAX Television premier of super hero: Krrish 3

    MUMBAI:It’s that time of the year when Sony MAX, the premium Hindi movies channel, brings to you the best of Bollywood flicks right in the comfort of your home. The Indian super hero with a cape, sporting a mask, muscles of steel and a heart of gold-Krrish 3 to premier on MAX on Sunday,8th June 2014 at 1pm and Saturday,14th June 2014 at 8pm.  

     

    Sony MAX will be back to showcasing a line-up of engaging movies which would keep the audience entertained. Krrish 3 the blockbuster grossing over 100 crore is about Krishna aka Krrish (Hrithik Roshan) living a happy married life in India with his wife Priya (Priyanka Chopra) and scientist dad Rohit (Hrithik in dual role), while helping the masses with his superpowers and struggling to keep a steady job. In another part of the world, an evil handicapped man named Kaal (Vivek Oberoi) has used his DNA to generate a team of human-animal mutants.  Kaya(Kangana Ranuat)  and other mutants create havoc among the masses of India but are counter-acted by Rohit’s scientific genius.

     

    When asked about the Krrish 3, Hritik Roshan said “A film this size and this magnitude has not been attempted. One of the qualities of Krrish is that we really don’t know the extent of his powers.” Speaking on the magnificent sets created for Krrish 3, he added “Special effects play a very important part in a movie like this, but they can help enhance the movie only to a certain extent, you have to build real sets also for the look and feel. We built one such set in Hyderabad. It was a huge set which ran for almost a mile. We shot quite a lot on this set and I thought it was really an amazing set to shoot at.”

     

    Rakesh Roshan commented about how he conceived the idea of making Krrish 3- “Whenever I make films, I always tend to venture into new subjects, which are difficult and give me sleepless nights. I take these subjects and then I visualize the screenplay which will be appreciated and understood in small towns and also for those who stay in Manhattan or in countries other than India. I make the movies keeping in mind the audiences of the world, and for a movie like Krrish 3 the strongest element is the story and the content. We worked for year on the story, I got the idea of a super villain who has a lot of powers in him, a lot more powers than what Krrish has. We have done a fabulous job and I am very proud that we have done all the VFX work in India.  ”

     

    How will Krrish find Kaal and what will their final face-off entail, find out more in the MAX Television premier of ‘Krrish 3’ on Sunday,8th June, 1PM and Saturday,14th June, 8PM, Only on MAX

  • Times Now – Creating History yet again on Social Media

    Times Now – Creating History yet again on Social Media

    MUMBAI: TIMES NOW, India’s No. 1 English News channel has successfully executed the biggest election campaign on social media in the last 90 days. TIMES NOW, in the last one and a half months recorded tremendous interaction and engagement levels on all election related activities across platforms like social media, mobile and on air integration.

    SOCIAL MEDIA

    • Across six days we had more than 10 hashtags trending worldwide with #Results2014 and #May16WithArnab both being top trends worldwide for both 15th and 16th May. #Results2014 and #May16 With Arnab both were top trends worldwide for both 15th and 16th May.

    •100+ hashtags trended during the 90 days of coverage on TIMES NOW

    • 400 million+ potential impressions were generated by TIMES NOW hashtags on Twitter during the Elections Counting Week

    • We also used the innovative Tweet to SMS service to provide election result updates to more than 38,000 people directly to their mobile via SMS

    • TIMES NOW itself garnered more than 3.8 lakh followers across the campaign period

    TIMES NOW INDIA’S ELECTION HQ APP

    • TIMES NOW app got more than 1,00,000 downloads in two weeks with more than 1.5 million + page views on the app, 3.5 lakh + live feed views & 4.5 lakh + video views

    • The app was the featured app on Android, Windows and Apple for the election week

    YOUTUBE

    • 4 lac+ people logged in on the TIMES NOW’s LIVE YouTube feed to watch the counting day coverage live

    • 1.5+ million views on TIMES NOW’s YouTube channel in a period of 15 days on video content created around the elections

    We wanted to make sure that TIMES NOW provided content across platforms and facilitated information dissemination to the audience in the most proactive manner. We used a mixture of social networks, mobile applications, SMS service as well as live feeds in order to make sure that our audience had the most updated election news across 90 days.

    Social Network: We primarily used twitter to reach out to our audiences since, as an English News channel, we have a huge audience overlap with this particular social media platform. The campaign was driven largely by the television content but was amplified by social media. We took the twitter sentiments and created on air components with them, seamlessly creating cross platform content integration. We created a huge buzz on twitter across the counting week from May 8th onwards with hashtags like #MegaExitPolls,  #PollofPolls, #ModiSpeaksToArnab, #May16WithArnab, #Results2014, #TimesNowatTimesSquare and #Modiat7RCR trending in India & Worldwide. This was achieved through a mix of pre event seeding and conversation drivers. For example, for the Modi interview, we had less than twelve hours to create a buzz since the story broke in the morning and the airing was in the evening. So we made sure that enough conversation happened around the hashtag by creating vines from the episode to build anticipation, using images and quotes; and pushing out tune in reminders. Also, on the 15th, to create brand recall and drive viewership, we had a contest (for the first time ever from the Times Now handle) which asked people to tell us their views on the issues which would be addressed on counting day.  The contest got massive response with the hashtag #May16WithArnab trending worldwide for both the days. Across the campaign we concentrated on coining hashtags which were simple to use, easy to insert in conversations and most importantly were relevant to the news of the day.

    We also made twitter updates accessible to people via SMS through the TimesNowLive handle for all major events like exit polls, counting days and government formation.

    Regular updates of news were also done on facebook and google+, again with the same hashtag to maintain continuity. This was also displayed on screen, to drive maximum recall.

    Mobile: TIMES NOW launched the exclusive election app, bringing live feed and video content of all the election programming while giving viewers a chance to interact with each other and the channel. This created an immersive second screen experience for our viewers and led to a large amount of engagement.

    Video Content:  The election coverage was also available on Youtube as a LIVE feed and was a part of the election hub created by Google especially for the event. We also strategically used vine videos throughout the campaign to promote stand alone events like interviews, breaking news etc.

    With such stupendous growth & performance, TIMES NOW is only set to create bigger records & grow exponentially on Social Media with more & more audience engaging with us.

    Click here for full report

  • Star India outshines with 14 metals at the GoaFest 2014

    Star India outshines with 14 metals at the GoaFest 2014

    MUMBAI: STAR India emerged as the undisputed winner at the ongoing GoaFest 2014 in the Broadcaster Abbys, a category that recognizes excellence in creative work from broadcasters. The leading media and entertainment conglomerate bagged a total of 14 metals, including three out of the five Gold metals awarded to broadcasters at the festival – the highest for any broadcaster, both in terms of the total number of metals and the number of Gold metals won.

     

    Commenting on the win, Gayatri Yadav, Executive Vice President, Marketing and Communications, STAR India, said “This is a proud achievement for the Marketing and Communication team at STAR India. The awards are a testament to our path-breaking content and innovation in marketing that have made STAR a truly inspiring brand in the media industry.”

     

    STAR India bagged a Gold Metal for Saath Hain Hum Uttarakhand, a seven-hour live marathon event simulcast across the Star network to foster relief for the flood-ravaged state of Uttarakhand, in the Best TV Program for Cause Related Marketing sub-category. Two more Gold Metals that the network won were for Star Sports’ ground-breaking Refresh and ICC Women’s World Cup 2013, in the Best Launch of a TV Channel and the Best TV Sports Channel Promo sub-categories, respectively. The network also won multiple Silver and Bronze metals for various other innovative marketing efforts.

     

    The Goafest is a South Asian advertising festival for those who believe in the power of Advertising. It is a highly prestigious event for people in the fields of Marketing, Advertising, Media and allied Services, giving professionals the opportunity to connect and learn from the various seminars and contemporaries and a chance to celebrate advertising.