Category: Press Release

  • Al Jazeera English returns with ‘Football Rebels’ for World Cup Fans

    Al Jazeera English returns with ‘Football Rebels’ for World Cup Fans

    MUMBAI: With World Cup fever about to start in earnest, Al Jazeera English brings Football Rebels, presented and narrated by the former Manchester United star Eric Cantona, shining a spotlight on some of the more unusual stories of football heroes.

     

    Football Rebels, is a five-part documentary that sheds light on five football legends whose social conscience led them to use their fame and influence to challenge unjust regimes, join opposition movements and lead the fight for democracy and human rights in their countries.

     

    The first episode of Football Rebels is focused on Didier Drogba and the Ivorian Civil War. In 2006 ex-Chelsea legend, Didier Drogba used his influence as a footballer to call on the Ivory Coast’s President Gbagbo to end the civil war that had ravaged his home country.  He also made a desperate plea for his countrymen to lay down their weapons, resulting in a ceasefire after 5 years of conflict.

     

    The second episode revolves around the Socrates and the Corinthians Democracy movement. Popularly known as ‘the Doctor’, for having gained a
    degree in medicine, Socrates combined his attacking midfield skills with his revolutionary political beliefs.  Along with his team mates he transformed
    every match into a political statement.  His support for democracy helped ordinary Brazilians living through a military dictatorship in the 1980s,
    realise that they could have a voice too.

     

    The third episode showcases Predrag Pasic and the Siege of Sarajevo. As war raged across the remains of Yugoslavia, former international footballer, Predrag Pasic, decided to stay in Sarajevo despite the bombs and open a multi-ethnic football school, Bubamara.  His brave stand against the sectarian atmosphere, created by civil war, gave many youngsters the chance to learn the philosophy of unity and teamwork through sport.

     

    The fourth episode presents Carlos Caszely and the Demise of Allende. It follows the journey of Chilean player Carlos Caszely and how in 1973 his
    support for murdered president Salvador Allende led to his persecution by General Pinochet’s regime.

     

    The final episode talks about Rachid Mekhloufi and the FLN Team. It looks back at the Brazilian dictatorship of the early 1980s and how Sócrates the
    midfield maestro and Brazilian captain turned every Corinthians’ match into a political meeting for democracy.

    Commenting on “Football Rebels” Eric Cantona says: “Football is more than the opium of the people. It’s about good intentions, noble hearts… When
    your country’s at war, your friends are killing each other and children are given rifles rather than footballs, so what if the whole world admires you!”

     

    Football Rebels is written and directed by Gilles Rof and Gilles Perez.

  • CNN-IBN shines at the prestigious RedInk Awards 2014

    CNN-IBN shines at the prestigious RedInk Awards 2014

    MUMBAI: CNN-IBN, the Most Awarded English News Channel continues its legacy by adding two more awards to its kitty. The channel swept the ‘Television Story of The Year’ category by winning both the winner and runners-up trophy at the RedInk Awards 2014 on Saturday night, in Mumbai. CNN-IBN’s Special Correspondent Priyali Sur was declared the winner for her documentary ‘Girls In Bondage’, while Senior Editor and Anchor Anubha Bhonsle bagged the runners-up title in the same category for her story ‘Kashmir After Afzal’.

    Instituted by The Press Club, Mumbai, ‘Press Club Awards for Excellence in Journalism’, better known as the Press Club Mumbai ‘RedInk’ awards is an annual award ceremony to felicitate the exemplary works of journalism in India. The objective of this initiative is to recognize and promote what the organizers hold dear – quality writing, fair play and high ethical standards in Journalism.

    Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN-Lokmat, said, “It’s a matter of great pride for us to receive this award as it signifies the tireless effort put in by our entire team as we strive for excellence in Journalism. At CNN-IBN, we believe in ‘Putting Journalism First’ and by winning these awards we are setting the benchmark for ourselves.”

  • Amrita TV announces ‘Let’s Dance’: reality show for pairs

    Amrita TV announces ‘Let’s Dance’: reality show for pairs

    MUMBAI: Amrita TV is inviting entries for its latest dance reality show for Pairs, ‘Let’s Dance’ .The unique feature of this talent hunt is that contestants can comprise pairs of male& female or husband & wife, or boys or girls in the 15-30 age group.

    While the earlier trendsetting shows of Amrita TV ‘Super Dancer’ and ‘Super Dancer Junior’ nurtured individual dancing talent, the new show would focus on encouraging pairs to showcase their skills, with professional choreographers of contestants working with each team to infuse innovation and energy to the show. The competition, which will include a wide range of different and international dance styles, will be a round-by-round elimination contest.

     

    ‘Let’s Dance’ is designed to be a dance lover’s dream show open to aspirants across India and the gulf who can meet the protocols of the show. The show would feature performances by various distinctive dancers and is expected to have a wide variety of participants. An expert panel consisting of renowned choreographers and celebrities would be the judges for the contest. 

     
    The show’s format will throw open immense opportunities to competing  pairs and enable them to showcase a  variety of Indian, cultural and international dance styles ranging across a broad spectrum of classical, contemporary, Bollywood, hip-hop, jazz, Kalarippayattu, Salsa, Samba and musical theatre styles, amongst others, with many sub-genres within these categories represented.

     
    ‘Let’s Dance’ will be mounted on spectacular sets with dazzling lights , LED Walls and stunning sound systems. The Last Date for receiving Entries is 15-06-14. More info at
    www.amritatv.com/ld

  • &pictures takes interactivity a notch higher!

    &pictures takes interactivity a notch higher!

    MUMBAI: &pictures, the channel known for providing ground-breaking interactive content to its viewers since its launch, created a first time record of a LIVE interactive initiative with Bollywood’s superstar, Aamir Khan. Taking interactivity to the next level, &pictures hosted Aamir Khan in a LIVE event where he interacted with his fans through calls, tweets and sms. Separately, the channel also gave an opportunity to select lucky winners across India to watch the film with Mr. Perfectionist himself in Mumbai.

     

    During the interactions, Aamir disclosed that ‘Chale Chalo’ – the making of ‘Lagaan’ is very close to his heart. It was not only the story and script that appealed to him but also the on-set experiences that made this film special for him. Interestingly, while Lagaan was directed by Ashutosh Gowariker who is known for his remarkable cinematic style, ‘Chale Chalo’ was shot by an amateur cinematographer. Supremely talented director-producer and TV chat show host, Karan Johar added to the excitement as he came with Aamir to curate the event and the screening of the movie. Karan Johar who once said that ‘Aamir Khan is Indian Cinema’s game-changer’ was truly excited himself as he found the real life drama and content of Chale Chalo really intriguing.

     

    Mr. Akash Chawla, ZEEL Marketing Head, National Channels, said, “&pictures being a true reflection of the subtle evolution of movies and movie viewing experience, has its positioning revolving around two keywords- interactivity and engagement. For this movie, we built up an extensive curiosity campaign to intrigue our audiences and we are very excited with the response we have received. It has been a pleasure to work with Mr. Aamir Khan and we look forward to creating any more such interactive experiences for our viewers in the future on &pictures”.

     

    Mr. Ruchir Tiwari, Vice President -Head of Programming, ZEEL – Hindi Movie Channels, said, “At &pictures we always aim at providing interactive content and Chale Chalo is the proof of the pudding. While the movie was an enthralling experience in itself, the live segments, tweets and sms’ by Aamir himself took created very exciting break content.”

     

    A very excited Aamir Khan said “This movie is closest to my heart. When we were making the film, we were not thinking of releasing it at all… we just made it out of passion. I am really excited that I have got this opportunity with &pictures to showcase my film to the television audiences.”

     

    Hurdles, obstacles, tears of joy, real emotions and feelings – ‘Chale Chalo’ had it all; and so did Aamir. &pictures gave its audiences a one of its kind opportunity to watch the film and have a t?te-e-t?te with their favourite star, the one and only, Aamir Khan!

  • 92.7 BIG FM signed up as official radio partner for Mumbai Metro!

    92.7 BIG FM signed up as official radio partner for Mumbai Metro!

    MUMBAI: With much excitement around the city owing to the inauguration of its first ever metro-rail route, Mumbai’s No.1 radio station 92.7 BIG FM, has officially partnered with Reliance Metro to capture the enthusiasm exclusively for its listeners. As a part of the tie-up, the station has geared up for a number of on-ground as well as on-air activities to give the listeners all the up-to-date news of the much anticipated beginning.

    To kick-off the launch, 92.7 BIG FM went on-ground taking the Breakfast show with RJ Siddharth LIVE from the Mumbai metro itself! RJ Siddharth engaged with listeners and first time commuters on the metro rail route giving real-time news updates regarding the look of the station, the facilities, the management, etc. Also, Wednesday, June 11th, will see a special episode of Yaadon Ka Idiot Box with Neelesh Misra in which the ardent story teller narrates one titled ‘Mumbai Metro’ encompassing all the positive changes in the common man’s life with the start of the metro in the city.

    92.7 BIG FM has also introduced a dedicated show called ‘Mumbai Metro’ every day from 6 – 7pm hosted by none other than the evening drive-time jock RJ Dilip. To ensure safety for travellers, the popular radio network will also run a ‘Do’s and Don’ts’ capsules with tips covering safety precautions while using the metro to travel. There will also be more capsules and testimonials talking about all the behind-the-scene action that Mumbaikars are completely unaware of – the never heard before story behind the construction of the many metro railway stations, the story behind building a bridge over the Andheri local railway lines without hampering the train services and lots more!

    With an excellent line-up of evergreen music layered with fresh capsules and shows, the tie-up between 92.7 BIG FM and Reliance Metro is most definitely an ideal combination of entertainment and information about the Metro that Mumbaikars have so eagerly waited for!

     

    Stay tuned for the latest on Mumbai Metro only on 92.7 BIG FM !

  • World Cup fever kicks off with MOVIES NOW

    World Cup fever kicks off with MOVIES NOW

    MUMBAI: As the kick-off to the greatest sporting event of the year FIFA World Cup 2014 is around the corner, it’s time to relive the glorious moments of one of the most iconic matches ever – FIFA WORLD CUP 2006 Finale Film. Get ready to be spellbound all over again as the two super teams Italy and France fight for the cup, on the World Cup special on MOVIES NOW.

     

    To warm you up for the FIFA World Cup this year, MOVIES NOW airs the most thrilling and the best football finale of World Cup match of the decade on Thursday, 12th June and a repeat telecast on Sunday, 13th July at 9 PM. The adrenaline rush was palpable throughout the 90 odd minutes with both the giants scoring a goal each within the first 20 minutes turning the Olympiastadion in Berlin into a fireball ready to explode with excitement.

     

    Other than the two nations fighting mighty hard, fans remember the finale as the send-off match of French wonder player Zinadine Zidane. His infamous head-butt, post a verbal duel with Italian scorer Marco Materazzi went down in the archives of football history. But the controversial exchange could not take away from the excitement as the match came to a simmering end with Italy scoring over their nemesis in a down-to-the-wire penalty shootout to sweep the championship cup away.

     

    Catch all the exhilaration of the two strong teams take each other heads on, this 12th June and 13th July, 9 PM only on MOVIES NOW!

  • Nokia MixRadio broadens the horizon for music lovers in India

    Nokia MixRadio broadens the horizon for music lovers in India

    MUMBAI: Nokia MixRadio, the popular global music streaming service today announced its collaboration with talented musician and popular artiste, Ustad Rahat Fateh Ali Khan. Ustad Khan joins a long list of celebrated artistes such as Lady Gaga and India’s very own Priyanka Chopra to collaborate with the popular music app – Nokia MixRadio.

     

    Ustad Rahat Fateh Ali Khan will also be exclusively curating playlists for Nokia MixRadio giving music lovers across 31 countries exclusive access and insight to the singer’s renditions and musical tastes. This service will be available across popular ranges such as the Nokia Lumia and the Nokia X family.

     

    Mr. Viral Oza, Director Marketing, Nokia India Sales, a subsidiary of Microsoft Mobile Oy says, “As Nokia MixRadio expands into the emerging market of digital global music streaming in developing markets, it is slated to see an upswing of growth resulting in one in every fifteen users coming from India. To cater to this rising user demographic we are slated to position Nokia MixRadio as the ultimate gateway to not only offer diversely curated domestic music but also the best of international music. Through our collaboration with an iconic artiste like Ustad Rahat Fateh Ali Khan we look to give our consumers across different platforms the best music experience at their fingertips”

     

    Speaking ahead of the occasion, Ustad Rahat Fateh Ali Khan said, “It is great to experience what Mix Radio is all about and being part of such a project is overwhelming. I want my album “Back 2 Love” to reach out to the masses and global audience. Mix Radio is surely the best way forward for this. The producer of this album, Salman Ahmed and MD of UMI, Devraj Sanyal both have been instrumental in making this happen. There are two amazing videos as well which I am sure will be loved by all my music lovers”.

     

    Devraj  Sanyal, Managing Director, Universal Music/EMI Music, South Asia said; “The long awaited new album ‘Back 2 Love’ from the legend Ustad Rahat Fateh Ali Khan is a collection of ten stunning new soulful songs and is easily his best work to date. Being his first new album in seven years, it needed a launch platform that will do justice on a global scale and we believe that there is no better place than to launch on MixRadio.”

     

    “Nokia has been and continues to be one of our most valued partners. After just launching Priyanka Chopra’s new International single globally on MixRadio, we are now ready to take our partnership with MixRadio further with the launch of Ustad Rahat Fateh Ali Khan’s new album ‘Back 2 Love’ to a worldwide audience”, concluded Sanyal.

     

    MixRadio is also equipped with a unique PlayMe feature allowing users to discover 30 million tracks and at the touch of a button, taking playlists offline. When data connection is not available, the feature offers users the opportunity to enjoy music anytime anywhere, by taking hours of music and mixes offline, perfect for commuting and avoiding data costs.

     

    As digital revenues show an increase of 43% in 2013 globally and are set to top $5.9 billion in 2014, MixRadio will deliver its personalized, unique listening experience, allowing listeners across the globe to access the most popular playlists created by musical experts and celebrities that are free of adverts, sign ups or subscriptions.

  • Big Magic Bihar & Jharkhand presents new reality show Big Bahuria

    Big Magic Bihar & Jharkhand presents new reality show Big Bahuria

    MUMBAI: This June, the leading entertainment channel of the region BIG MAGIC Bihar & Jharkhand presents a unique reality show for its viewers. Combing through a number of locations in Bihar & Jharkhand, the channel unveils the true nitty-gritties of the relationship between a bahu and her sasuraal through BIG Bahuria. Hosted by the talented Priyesh Sinha, BIG Bahuria brings forth the hopes, aspirations and the reality of married women from the region starting 16th June, every Monday to Friday at 7.30 pm!

     

    Moving beyond the rosy or the hostile relationships between the saas and the bahu (or bahuria) as depicted in television shows today, the show aims to reach deep into the culture of the region and expose the real brickbats and bouquets that every relationship around a woman brings to her life. The saas is also the bahuria of the house who has lived her life for the family and probably even suppressed her own hopes and aspirations in the process. The show has been formatted for the viewer to understand the family and the relationships of the married woman in focus while also being a facilitator for the family to understand and empathize with the senior bahuria (saas) and the newer bahuria of the house. While focusing on the positives of the family, it will also throw light on the bahuria’s dreams & ambitions as an individual, her expectations from her husband and family, her conflicts between being ideal v/s being real etc.

     

    While the show touches upon any conflicts or tension in her relationships with everyone around her, it also presents the lighter side to her life – there will be games and other spot contests through which the family and neighbors display their knowledge, their rapport and their love for her. The show will be hosted by well known stand-up comedian and anchor, Priyesh Sinha who will visit these cities and interview the bahurias and their families in question.

     

    The Format:

     

    1. The host visits the town / location in question and interviews people so that viewers understand the background of the bahuria’s family

     

    2. The bahuria is interviewed on her life after her wedding, her relationship with her husband’s family and the family’s view of her. This segment seeks to highlight and resolve relationship conflicts if any

     

    3. The entire family is engaged in games and quick contests – the bahuria’s knowledge of family likes and dislikes, neighborhood etc. is conducted.

     

    Commenting on the launch of the show, Lavneesh Gupta, COO, Television Business, Reliance Broadcast said, “Marriage is a huge milestone in a woman’s life when she starts living her life for other people. Through this show we are bringing the issues of a married woman’s life out in the open so that we can address them in a positive way along with her own family and build a positive future. We are confident that this show will resonate very well with our audiences while being a great value proposition for advertisers in the region. “

     

    The show will be supported by BIG MAGIC Bihar and Jharkhand’s marketing muscle and will be promoted through radio, on-ground and digital media.

  • Global Advertisers rolls out OOH campaign for Charagh Din

    Global Advertisers rolls out OOH campaign for Charagh Din

    MUMBAI: Charagh Din a mega shirt store that today is one of the few established names in the Indian fashion community has launched its outdoor campaign with Global Advertisers. The campaign targets the HNI segment customer with objectives of increasing footfalls and spreading awareness about Charagh Din, across Mumbai. The message is being communicated through Global’s large size hoardings that have been effectively communicating Charagh Din’s unique collection to their consumers 24X7.

     

    Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, ‘The impact of the campaign has matched our expectations. We have executed the Charagh Din’s campaign on premium hoardings.Our research team spent time selecting hoardings that helped Charagh Din generate footfalls at the store. Glamorous creatives on the hoardings further enhanced our reach and engaged target consumers more effectively.”