Category: Press Release

Broadcast & Media Technology 2014 to showcase latest products

MUMBAI: A 2-day exhibition Broadcast & Media Technology 2014 will be held on 18 & 19 July at ITC Grand Chola, Chennai. Organised by All India Broadcast Manufacturers and Distributors Association, AIBMDA, the exhibition will showcase the latest products and technologies related to broadcast and film industry. Addressing a press conference in New Delhi recently, Mr. Satish Aggarwal, President, AIBMDA said the response to the exhibition was very encouraging and most of the leading broadcast equipment manufacturers and distributors have confirmed their participation in the exhibition.

This includes AGIV India, Advanced Telemedia, BECIL, Benchmark Broadcast, CAT-5 Broadcast, CDM Technologies, Canara Lighting, Cineom Broadcast, Datapoint Impex, Datavideo, Delta4cast, Digital Broadcast India, Falcon Technologies, Harman International, Hitachi, Hytech Communications, Ideal Broadcasting, MediaGuru, Netweb Technologies, Panasonic, Pranav Mediatech, Real Image, Ross Video, SRSG Broadcast, Setron India, Shaf Broadcast, Singh World, Visual Technologies India and Wasp3D. Many others were in the process of finalising their participation.

Mr. S. C. Oberoi, Secretary , AIBMDA added that Broadcast & Media Technology 2014 was the biggest broadcast exhibition to be organised in South India and arrangements were being made to invite engineers and professionals working in the broadcast and film industry in Chennai, Hyderabad, Bangalore, Thiruvananthapuram, Sri Lanka and Maldives to visit the exhibition. Special care is being taken to provide an atmosphere conducive for fruitful interaction between buyers and sellers during the exhibition. The exhibition will be inaugurated at 10.00 AM on 18 July.

June 23, 2014
MOVIES NOW pays a tribute to the King of POP with This Is It!

MUMBAI: A wise man once said, “People dance because dance can change things. One move, can bring people together. One move, can make you believe like there’s something more. One move, can set a whole generation free.” And this statement defines the legacy of iconic King of Pop Michael Jackson. As a tribute to MJ’s fifth death anniversary, MOVIES NOW presents ‘This is It’ which will re-kindle memories of Jackson’s signature moonwalk, his warm persona, his unique style statement and the dance moves that defined a generation. Watch ‘This Is It’ on 25th June, Wednesday at 5 PM as MJ prepares for his concert, before his untimely death.

This Is It captures the vocalist, dancer, filmmaker, creative genius, and great artist’s effort and turmoil as he worked to create and perfect his grand finale! The most anticipated tour of 2009 – Michael Jackson’s This Is It was cancelled due to the sad demise of the icon. Post his death, the recorded concert preparations for this tour were used to create a legendary tribute that went on to capture the hearts of millions of loyal fans across the world, making this documentary the most anticipated film of the year. Providing closure to billions, the film displayed the determination, hard work, precision and absolute love for the stage, as the perfectionist prepped for his final live performance!

Don’t miss this extraordinary film that grossed over $261 million worldwide and became one of the highest grossing concert films of all time! Revel in the mastery of Michael Jackson as this visionary pictured, developed, created and rehearsed for the biggest sold-out concerts of his ‘This Is It’ summer tour scheduled to play at London’s O2 Arena.

Relive the magic of Michael Jackson’s last tour ‘This Is It’ only on MOVIES NOW on 25th June, Wednesday at 5 PM.

June 23, 2014
Javadekar clears air about 100 % FDI in news

MUMBAI: Information and broadcasting minister Prakash Javadekar, in an exclusive interview to NewsX, cleared the air about the Centre mulling over to allow 100 per cent Foreign Direct Investment (FDI) in news media.

Talking to NewsX’s Senior Executive Editor Priya Sahgal, Javadekar said, “I never said ok to 100 percent FDI. We haven’t said it. Never.”

The minister asserted that “it’s the industry which has to take the call.”

“People are discussing, let them discuss. Will talk with all stakeholders,” he added.

Currently, foreign investment is allowed only up to 26 per cent in news and current affairs media.

June 22, 2014
Discovery Kids to air new season of ‘Sally Bollywood’

MUMBAI: In its endeavor tobring enduring characters and compelling stories, Discovery Kids presents a brand new season of its popularseries SALLY BOLLYWOOD. The series revolves around Sally Bollywood, a 12 year old young Indian girl who lives in the city of Cosmopolis. Little Sally is the smartest girl in school and knows how to solve a mystery because she’s learnt from her investigator dad Harry Bollywood. Watch SALLY BOLLYWOOD on July 1st, Monday to Saturday at 2pm only on Discovery Kids.

SALLY BOLLYWOOD advocates the power of imaginative minds through solvingchallenging cases. A unique India offering, the series has a distinct Bollywood flair that willappeal to kids across the country.Packed with exciting escapades, Sally and her team set out to investigate and solve mysteriesthat unfold right in the heart of her school or neighbourhood.

Inspired by her father, Harry Bollywood, who is a private detective, Sally started her own investigation service that is run with the assistance of her best friend and technology whiz, DoweeMcAdam. When she’s not helping her community out – whether it’s investigating how her classmate’s hair turned green or finding the culprit behind a tampered exhibit at the local museum – Sally loves to sing and dance in Bollywood style.

Rahul Johri, Executive Vice President and General Manager, South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “Discovery Kids offers differentiated content that strikes an instant chord with kids and parents alike. Sally Bollywood is one of kids’ favourite television characters that combineshumourand intelligence.”

Discovery Kids covers a variety of programming ranging from iconic global content to multiple India-themed series. Committed to offer a comprehensive viewing experience and cater to diverse demands of Indian kids, Discovery Kids programming formats include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature and science.

Discovery Kids is available in Hindi, English and Tamil languages across India on both analogue and DTH platforms including Tata Sky, Dish TV, Reliance DTH, Airtel Digital and Videocon D2H.

June 21, 2014
Chronicles of the King of Comedy

MUMBAI: As CNN-IBN’s award-winning news satire show The Week That Wasn’t completes 400 episodes, the channel marks this milestone with a special one hour show which will take the viewers to Circa 2052, where Cyrus and Kunal have grown old. Catch them as they go back in time and get nostalgic of the years gone by.

All this and more, only on the 400th episode of THE WEEK THAT WASN’T on Sunday, June 22 at 10:00 AM and 8:00 PM (R) on CNN-IBN.

June 20, 2014
ET NOW and Capgemini announce Season 3 of ‘Super Techies Show’

MUMBAI: India’s no. 1 business news channel ET NOW and Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services, has announced the third season of the Capgemini ‘Super Techies Show’- a global technology-based reality television show for Information Technology students and professionals. This year, participants from India, United Kingdom, United States of America, Netherlands, Sweden and France are being invited to battle it out and solve real business challenges faced by some of the largest enterprises across the globe.

This year Capgemini Super Techies Show has broad-based its format to include university students with technology background from the 6 participating countries. The participants will get an opportunity to work on real life business challenges faced by some of the largest enterprises across the globe and interact with Capgemini experts and global technocrats across sectors. The winning team will be awarded with a cash prize of USD 25,000.

“In today’s dynamic business environment, companies across the globe understand the need to identify the right talent that can leverage technology to support businesses on their digital transformation journey. The Capgemini Super Techies Show has always strived to be one such platform where young IT professionals have the opportunity to showcase their innovative skills in solving real-life business challenges put forth by global business leaders,” said Aruna Jayanthi, Chief Executive Officer, Capgemini India and member of Capgemini Group Executive Committee.

“The tremendous response we received last year from Indian and North American IT professionals and the enthusiasm and pride that it generated within the Group, encouraged us to extend this platform to participants from other countries. The show had a social media reach of over seven million people. This year’s show will also be the first time where university students can participate and leverage the capabilities of digital tools to solve business challenges,” she added.

Speaking about the announcement of the new season, Hemant Arora Business Head, Branded Content TIMES TELEVISION NETWORK said, “Capgemini ‘Super Techies Show’ has evolved over the period of last 2 years. It is a one-of its-kind project in India in terms of scale, scalability, global production standards, and meticulous quality. It is the result of an integrated content and communication strategy that we have worked on with a collaborative spirit of partnership with Capgemini. The previous seasons have met their objectives in terms of business impact as well as in offering a pool of distinct and differentiated content. We are eagerly looking forward to an equally exciting and engaging series this year, as the footprint increases to 6 countries and brings with it the excitement and energy so far seen only in the entertainment genre of reality series.”

Registrations for the show are open until 30th June ’14 and all eligible applicants can apply online at www.capgeminisupertechiesshow.com

The show will be aired later this year on ET NOW and will also be broadcasted on Capgemini’s official YouTube channel for the global audience. This year, Abhimanyu Radhakrishnan, who has been anchoring the Capgemini Super Techies show from the very first season, will be joined by Ronette Chambers as a co-anchor.

June 20, 2014
Live Viacom18 announces musical extravaganza on World Music Day

MUMBAI: This World Music Day, LIVE Viacom18pledges to provide an array of music and entertainment experiences tailor-made for the Indian diaspora. It will provide anideal platform forpopular music genres by way of the wide rangeof IPs from Bollywood to EDM to Rock and much more.

Bollywood music is an eternal favorite for most Indian audiences. With increasing global awareness, the average Indian is exposed to international music and trends &evolution. In recent times, Electronic Dance Music (EDM) has also seen a surge in popularity, as anelectrifying genre with an infectious dance vibe.Live Viacom18 has been instrumental in creating an innovative genre called Bollywood Dance Music (BDM) which sees these two popular genres fusing in an avatarnever seen before. In celebration of this novel genre, an experiential property – MTV Bollyland was launched last year. MTV Bollyland has, as a focused decision, decided to expand its reach with 12 club nights for urban audiencesand 12 City Concertsfor Tier II cities with the aim of making this mesmerizing experience available to a broad audience.

Emerge,true to its name,is a platform for upcoming internationalartists to provide invigorating new experiences for the Indian audience. Memorable performers from the past three editions includeJeremy Loops, Dinner and a Suit, and Engine-Earz and UK Producer Asa. The property’s impact will be amplified with a monthly presence pan-India, starting this August. There will be sixmulti-city club tours featuring upcoming artists from across the world and two large format, day-long city festivalsin the coming months till March 2015. Emerge will have upcoming artists and music trends from across the world performing over a period of eight months. Artist announcements will follow every month.

Vh1 Supersonic, the hottest EDM property on the block, which started off with a bang last December on the sunny sands of Goa, will travel across India in the form of over 100 gigs and concerts with electrifying performances from renowned international and Indian artists. Vh1 Supersonic Arcade is a series of concerts which will be held across the country from September onwards.Vh1 Supersonic ClubNights will see talented national and international DJs perform in clubs across various cities.Vh1 Supersonic Campus 101, created especially for the youth of today will be woven into college festivals across the country. All legs of Vh1 Supersonic will engage EDM lovers with a steady stream of gigs throughout the year and will seamlessly lead into the eagerly awaited main event Vh1 Supersonicin Goa this December.

Music is consumed across a variety of platforms by the evolved Indian, today. To stay at the forefront of this phenomena, Live Viacom18 will engage with music aficionados across its revamped social media platforms. Independent web destinationswill serve as entertainment hubs for each of these genres.

In taking these giant strides, the personal experience of mobile has also been integrated with dedicated applications for EDM fanatics and a mobile platform that will enable the discovery of new music for the discerning.The primary objective of these digital initiatives is to unite like-minded individuals to form a music community.

On the occasion of World Music Day, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. says, “India’s youth population is at an all-time high of 70%. A considerable percentage resides in urban centres. They are exposed to myriad genres and have individualistic and multiple tastes, which often overlap. Bearing this in mind,we have conceptualized and created multiple IPs that experimentwith various music genres and mix sounds for loyalistspan-India. In fact, LIVE Viacom18 will reach outto a wide audience across a number of Indian cities and targetvaried audiencespectrum withdistinctive properties.”

On World Music Day, through 150+ live events across various music genres, LIVE Viacom18 promisesevery weekend to become a musical weekend.

June 20, 2014
‘Budget of Hope’ on CNN-IBN

MUMBAI: After achieving a historic mandate in General Elections 2014, the biggest challenge now for the newly elected Government is to present a growth oriented Budget for the people of India. As the nation eagerly awaits Union Budget 2014, CNN-IBN, brings to its viewers an extensive line-up of budget programming – ‘Budget of Hope.’

The channel has already kick started its programming with a segment ‘If I were FM’ which captures suggestions from common citizens for the Finance Minister. This will be followed by ‘Budget Yatra’ – a special show led by CNN-IBN Business Editor, Karma Paljor, wherein the issues and challenges facing the economy will be analysed on ground from key locations across the country. Additionally, we will also capture the expectation of and suggestions from corporates and policymakers in our segment ‘Budget Expectations.’ Of course on the day of the Rail Budget, Economic Survey and the Union Budget will bring together the most extensive and incisive rolling coverage of the key policy announcements and developments analysed by our unmatched panel of anchors and experts. Special shows such as Budget and You – detailing the impact of the budget on the common man/woman, Rate The Budget, the Finance Minister’s Interview and CNN-IBN’s award-winning initiative ‘Axe the Tax’ – which lists out specific recommendations for the FM to rationalize the tax regime – will also form an integral part of the unmatched array of shows on Budget 2014 that will be aired on CNN-IBN.

Speaking on the special programming, Rajdeep Sardesai, Editor-in-Chief, IBN Network, said “Expectations from Budget 2014 are very high. There are several economic challenges that the country is currently facing and the Budget is expected to address these. CNN-IBN will closely track these key issues in the run up to the Budget. Our focus will be on ensuring that the common Indian gets to participate in the discourse on the Budget, and on deconstructing and simplifying the impact that the Budget will have on them.”

Don’t forget to watch “Budget Yatra” starting from Friday, June 20th @ 10 PM & Saturday @ 5.30 PM only on CNN-IBN.

June 19, 2014
Insync celebrates 7 notes of music 7 maestros 7 Indian music genres on World Music Day

MUMBAI: Insync – an Indian Music television Channel on 21st June – World Music day, promises its connoisseurs a day worth a Musical experience, offers a dazzling range of 24hrs concert music by the Maestros of Indian music.

Since 1982, the Fete de la Musique is being celebrated every year in France in the month of June, and thus was born the World Music Day on 21st of June. Insync Committed to participate in this celebration and thereby presents 24 hour non-stop Indian Music concerts commemorating the mark of Indian music on a global platform.

Featuring a never before lineup of Indian Music Maestros; Shivkumar Sharma, Hariprasad Chaurasia, Amjad Ali Khan, Rashid Khan, Ajay Pohankar, Fusion by Vijay Ghate & Group, Anup Jalota all along with other musicians.

Dedicated 24hour world music best performance compilation will commence airing from 7.00 am onwards on 21st June.

Insync would feature Maestros across varied genres; Fusion, Classical, Instrument, Jugalbandi, Ghazal, Sufi, etc. in this 24 hour day long celebration telecast

Dharit Parikh, Head Sales & Marketing:

“Insync has been a torch bearer in the Indian Music industry, standing committed in its objective of providing Live Music experience at a convenience of a TV set, brings the novel thought of providing uninterrupted 24 hour live concert by the Maestros at your home on this World Music day, signifying Indian Music presence with the global event”

Ratish Tagde, Managing Director

Indian Music is well positioned in the international music scenario as a one of the ancient, pure and fundamentally strong music genre. Music across the globe is all about only 7 notes and Insync being the first and the only differentiating Indian music television channel, will celebrate 7 Musical notes on the occasion of world music day by showcasing 7 premium concerts by 7 maestros from 7 Indian Music genres. Please join us in world music celebrations…..

June 19, 2014
Kinetic India honoured with campaign of the year award by Lenovo

MUMBAI: Kinetic India’s campaign execution efforts for Lenovo K900 smartphone launch got recognized and rewarded during ‘Lenovo Recognition and Rewards’ event held in Bangalore on 4^th June 2014. Kinetic India was honoured with campaign of the year award.

Kinetic India took up the challenge to create top of the mind brand recall and create buzz during the launch campaign titled Power Play for Lenovo K900 smartphone in key metro cities Delhi, Mumbai and Bangalore among TG SEC A, A+ through the Out of Home during August-September 2013.

The journey started with understanding the TG for the brand, their lifestyle and travel patterns in weekdays and weekends. Kinetic extensively used tools like locator and affluence meter in each market to ensure right locations / format for display placements aiming to best optimize impact, value and budget deployment.

Maximum share of voice for the brand presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifeline of the city, popular shopping destinations, inside airports, corporate hubs, major residential apartments and enclaves, IT parks and important connector routes between the city’s IT hubs, CBDs and airports.

Large impact formats like billboard, unipole, gantry, skywalk; frequency builders like BQS, signage; corporate hub branding, mall branding (drop downs and glass facade) and airport branding was done. This was to ensure efficient presence and coverage of all the touch points. The larger than life installations turned out to be attention grabbers. The promotion took mammoth one lakh sq ft. plus media space across 102 media units in three cities covering every possible corridor in the key markets.

All the way along, Kinetic India worked closely with the client to ensure smooth and flawless on time campaign execution. Lenovo India marketing head – smartphones Anuj Sharma said, “The is the first ever campaign for Lenovo led by outdoor media. Kinetic team balanced reach and effectiveness with panache. The sales jumped 3X for the K900 during the campaign. The campaign also got Lenovo (a new brand at the time) valuable shelf space with the top large format retailers.”

The campaign was a success causing much WOM and the client received consistent overwhelming feedback from their distribution and sales network. The end result was that those who saw the promotion no doubt understood that Lenovo with this impressive smartphone offerings line up has ultimately arrived in India with a bang. Kinetic India was bestowed with campaign of the year award recently by Lenovo in a public event, in presence of the Lenovo India management team along with other agency partners (Ogilvy & Mindshare).

Click here to read the case study

June 19, 2014