ITV

Category: Press Release

  • National Geographic Traveller India magazine to launch their 2nd Anniversary issue in July

    National Geographic Traveller India magazine to launch their 2nd Anniversary issue in July

    MUMBAI: National Geographic Traveller India published by Amar Chitra Katha Pvt. Ltd., India’s favourite travel magazine announces the launch of its 2nd Anniversary issue which is built around the theme ‘Return to Roots’. National Geographic Traveller is the ultimate travel companion for the discerning Indian globetrotter.

     

    “It’s a celebratory year for us as within two years of its launch NGTI has won the best travel magazine award from www.tripadvisor.com and two Echo DMAi awards for its advertising creatives. This proves that not only have we produced great content over two years, but we have also created the best customer engaging solutions for our advertisers”, said Mr. Manas Mohan, CEO, Publishing, Amar Chitra Katha Pvt. Ltd.

     

    Commenting on the growth of the magazine, Mr. Manas Mohan said, “The magazine has grown by 35% in the last one year. It has been observed that 50 per cent of readers consider the content timeless, and so want to keep the magazine for its rich content. This increases the shelf life of our magazine and helps in a longer engagement period for our advertisers. The ad-content ratio for the magazine is 25:75”. He further added, “The sale of the magazine has grown from 95,000 copies last year to 110,000 copies this year. Of this, 25 per cent comprises subscription sale, while the rest is newsstand sale. The magazine is doing very well and we are looking at better numbers this year”, he further added.

     

    “Our 2nd anniversary issue unfolds stories on travelling to rediscover our roots and heritage. The stories in this issue explore how travel can compel people to examine themselves in the light of where they came from, the place they live in, who they are, and the relationships they may have had”, said Ms. Niloufer Venkatraman, Editor, National Geographic Traveller India magazine. She further added, “We are thrilled when people tell us that the inspiring narratives we publish have motivated them to go out and explore more of the world. NGTI has over the last two years given Indian families the most enduring travelling experiences through interesting photographs, stories, features and more”.

     

    National Geographic Traveller India’s 2nd anniversary issue will also include a refreshed design, revamped sections, and engaging editorial additions that readers can look forward to. Some of the sections of the magazine that will be topped up with interesting content are Navigate, Voices, and Short Breaks. Readers can also look forward to a fun photo contest and a fabulous new travel storytelling competition.

  • Alok Nath Joins Twitter

    Alok Nath Joins Twitter

    MUMBAI: Alok Nath, the popular film and television star, today joined Twitter. The actor, known for his fatherly roles in the film and television, became a pop culture icon as the Sanskari Babuji on Twitter a few months back, when one of his movies was being aired on television and users began tweeting about his character and his dialogues. In the last six months, there have been close to 2, 00,000 Tweets about him and his TV character.

     

    Alok Nath has spent nearly three decades in the television and film industry and came into limelight in the mega serial “Buniyaad”. He has acted in many hit films like Maine Pyaar Kiya, Vivaah, Kabhi Khushi Kabhi Gham, Taal, Hum Saath Saath Hain, Hum Aapke Hain Kaun and many more. Not only that but he has also played role of Sanskari Babuji on various soaps such as Sapna Babul Ka…Bidaai, Yahan Mein Ghar Ghar Kheli.

     

    Alok Nath on joining Twitter said, “I’m excited to join Twitter since people have popularised my character on it and I’m happy to now finally share the real Alok Nath with the world. It feels like there was a party thrown in my honour and I didn’t attend. So I’m attending now, fashionably later than never and I’m looking forward to engaging with my fans and friends in real-time.”

     

    Pratiksha Rao, Entertainment partnerships manager, Twitter said, “We are very happy to welcome Alok Nath on Twitter. Twitter is the global town square where users can engage in live and public conversation about their interests from news to sports to films to comedy. Twitter users can now engage in conversation with Alok Nath and discover more about him outside of his TV shows’ persona.”

  • Amrita Raichand gears for ‘Mummy ka Magic’ season 7

    Amrita Raichand gears for ‘Mummy ka Magic’ season 7

    MUMBAI: Model-anchor-actress Amrita Raichand, the chirpy mom who is happy cooking for kids, in the ever so popular show, ‘Mummy Ka Magic’,  is here with the  new season, starting  Friday  27 June 2.00 pm, on FOODFOOD. This seventh season, in three years , brings more stories, tips and tricks, more interactions, prettier  plating  and happier  Tiffin ideas … All this and more without compromising on health and nutrition! This season will be a lot brighter and happier, and yet super healthy!

     

    In this 30-minute show Amrita in her endearing way makes her way in to the little hearts and tiny tummies! If you want better school attendance for
    your child , improved school performance, better concentration in the classroom,  increased self-esteem…and more, then make sure you need to be
    serious with your kiddy’s eating habits and food routine. Amrita makes life simple for you and your kids with her latest, healthy, nutritious and yummy
    servings for your little ones.

     

    Through the show she literally creates magic with simple yet nutritious recipes, tempting the tiny tots with her attractive plating, colorful spread of food, and with ingredients that’s best for kids. The recipes of ‘Mummy Ka Magic’ are made using healthy ingredients such as mushrooms, broccoli, zucchini, cheese etc. And since the recipes are prepared for kids, these natural colors and presentations simply makes its way into the tiny stomach

     

  • Sony launches ‘Project Resound’ season 2

    Sony launches ‘Project Resound’ season 2

    MUMBAI: After the phenomenal success of Project Resound which featured Kailash Kher and Shreya Ghoshal, Sony India is all set to take the mission forward in its next season. The campaign will help music enthusiasts discover a whole new dimension of music and experience the “purity of sound” that exists in each form of expression.

     

    Project Resound Season 2 will bring together four of India’s most popular and critically acclaimed musicians, like Nucleya & Benny Dayal, Midival Punditz & Kutle Khan, The Karsh Kale Collective and Pentagram who will collaborate to create four exceptional tracks. The campaign will help music enthusiasts across India to experience the rush of pure sound.

     

    Project Resound is Sony’s endeavor to inspire people to rise above and demand for better sound. Further, with the campaign the company reiterates its message to upgrade their ears to experience quality music with Sony headphones.

     

    To learn more about Project Resound and follow the latest updates on the premiere of its second season, log on to www.sony.co.in/upgradeyourears

  • ‘Nepal’s Organ Trail: A CNN Freedom Project Documentary’ investigates the brutal kidney trade in Nepal

    ‘Nepal’s Organ Trail: A CNN Freedom Project Documentary’ investigates the brutal kidney trade in Nepal

    MUMBAI: ‘Nepal’s Organ Trail: A CNN Freedom Project Documentary’ highlights the brutal and exploitative organ trade in Nepal which sees the trafficking of impoverished and ignorant villagers as unwitting kidney donors. CNN International Correspondent Sumnima Udas investigates the plight of these trafficked victims who live with severe health complications and the threat of premature death looms large, pushing their impoverished families further into the cycle of poverty and exploitation.

     

    “Organ trafficking is a barbaric trade that destroys the lives of not just an individual, but the entire family,” said Tony Maddox, Executive Vice President and Managing Director for CNN International. “This was a story that needed to be told, and we are dedicating ourselves to highlight this inhuman practice so a change can be brought about.”

     

    The documentary follows the organ trail which begins from the villages of the remote Kavre district in Nepal where villagers are trafficked on pretexts ranging from false job offers to promises of large sums of money for a ‘chunk’ of their body which they are told will ‘grow back’. At the other end of the trail, ailing and desperate patients await kidney transplants which could potentially save their lives. A perfect storm of poverty, desperation and loopholes in the government machinery allow traffickers to continue this exploitative cycle and make handsome profits at the cost of acute human suffering. The trafficked victims are left in a pitiable state. In the words of one victim, he is “just counting my days to die” while holding on to the hope that “the government will take care of my children.”

     

    The half-hour documentary also highlights the efforts of government agencies, anti-trafficking organisations like The Forum For Protection Of People’s Rights and medical organisations to combat the trade. The Nepal government is issuing more stringent counter measures to prevent forgery of documents, hospitals are putting in place measures like DNA testing to prove the biological relationship between donors and recipients and anti-trafficking organisations are working hard to educate vulnerable villagers. While there is still a long journey ahead, activists express the hope that “if all the stakeholders contribute, this problem will be resolved.”

  • Animal Plant to air ‘The Lion Man: African Safari’

    Animal Plant to air ‘The Lion Man: African Safari’

    MUMBAI: While most fear them, watch Craig Busch handle the king of the jungle with astounding flair and courage, in Animal Planet’s all new series THE LION MAN: AFRICAN SAFARI.  Founder of the Zion Wildlife Gardens, Kiwi farm boy Craig Busch is a self-taught wild cat trainer and has dedicated his life to the welfare and breeding of the big cats.

     

    Starting July 1st, join Craig on THE LION MAN: AFRICAN SAFARI, as he tracks down poachers and fight devastating bushfires, every night at 9 pm on Animal Planet.

     

    Craig’s unique sanctuary, Zion Wildlife Gardens, in the north island of New Zealand, is home to some of the most endangered animals on the planet.  He has created a haven for rare, endangered cats such as white Bengal Tigers, Barbary Lions and White Lions at the reserve.  Working for over 30 years with these animals, his ‘not-so-easy’ job includes bottle feeding lions almost four times a day, supervising their health, and managing a park spread over 500 acres of land.

     

    THE LION MAN: AFRICAN SAFARI follows Busch and the park’s employees as they manage the park and its collection of approximately 30 lions and tigers of various species, and other animals like rhinos and elephants. The series sees Craig heading on a new adventure, traveling to the ancestral land of lions – Africa – on a mission to help save these animals.  He travels to Timbavati, home to the world’s only white lions in the wild to offer viewers rare glimpses of the cat.  Craig visits VulPro, the vulture conservation program in Africa and engages with Kerry Wolter who has been working on the birds’ rehabilitation initiative.  The episodes trail his journey as he helps relocate Siberian tigers to new enclosures and meets local volunteers who share common passion and care for the young cats.

     

    The series documents Craig’s mission and a passionate band of animal-loving supporters who have been searching for missing cheetahs, heal desperately ill tigers, and track down unscrupulous rhino killers. He has also sought out like-minded animal experts and conservationists around the globe (including “Wolf Man” Shaun Ellis) to help with his cause. Along the way, he has adopted and raised many orphaned baby animals like an orphaned White Lion cub named Jabullah and lovingly hand-rears several Barbary Lion cubs. Craig has been traveling across the world to exchange the cubs, in order to enhance the blood lines of some of the rare cat and has helped to bring them back from the brink of extinction.

  • Phase 1 all set to start operations in Mumbai

    Phase 1 all set to start operations in Mumbai

    MUMBAI: Phase 1, an experiential marketing agency based out of Bangalore has announced the launch of their full-fledged Mumbai operations. This office will be a hub to expand the company’s reach to the western region of India and offer clients the Phase 1 trademark expertise.

     

    Phase 1 founder and managing director Oum Pradutt said, “Phase 1’s expansion to Mumbai is a result of the path-breaking projects that the company has executed for niche brands.  In Mumbai, the company has seen exponential growth in the past years and has conceptualised and executed some memorable events. We would like to extend this expertise to our Mumbai clientele.”

     

    Phase 1 brings with it over 18 years of expertise in event and experiential solutions, executed both in India and internationally.

     

    The company headed by Pradutt, who is also vice president south for event and entertainment management association (EEMA) and member of the national executive committee (NEC), EEMA, has grown strength to strength since inception and is constantly diversifying into niche businesses and international markets.

     

    “Phase 1’s operations are not restricted to events alone, though that is the core area of expertise. In keeping with the global economic and business trends we have diversified our portfolio to include MICE (meetings incentives, conferences, exhibitions) and IP (Intellectual Property),” informed Pradutt.

     

    The MICE sector in 2010 was valued at a phenomenal US $5.7 trillion, and with India’s strategic position as one of the top growing economies in the world,  MICE is the new dimension in events and experiential marketing programs, catering to high end clientele.

     

    “Phase 1 has in its portfolio an eclectic mix of both lifestyle and numerous corporate events, as we diversify into niche sectors, like MICE and IP. In the coming years Phase 1 will focus on expanding its international business portfolio. The fact that we have established and expanded our base in two years, speaks volumes of the region’s potential and growing demand for quality agencies with creative edge,” he added. “We are excited at the prospects and are here for the long run. We firmly believe that experiential marketing programs are very powerful media for marketing brands,” Pradutt informed.

  • Eulogy! India gears ahead with remarkable aspirations in their 5th year of existence

    Eulogy! India gears ahead with remarkable aspirations in their 5th year of existence

    MUMBAI: Eulogy Media, a London based, independent and multi-award winning PR agency, recently completed 4 successful years of being in the Indian market.

     

    Headquartered in the silicon valley of our country, the India operations functions from 5 offices across; Mumbai, New Delhi, Pune, Kolkata besides Bangalore. As one of the most versatile of PR agencies, the team expertise and the client portfolio ranges from national as well as international clients cutting sectors ranging from Education, Power, Fashion/Lifestyle, F&B, Automobiles, Information Technology, Media Buying and Advertising, Data & Media Analytics, Realty, Bio-sciences to Alco-Bev.

     

    Amongst the few fastest growing independent public relations agencies in India today, Eulogy is not only extending geographically but is making the Indian team one to reckon with a very strong and dynamic group of young professionals.

     

    Talking about the journey of E! India, Cyrus Jogina, Managing Director, India, stated, “It has been a great journey and specially last year has been very exciting in terms of overall growth and structuring; client wins, office expansions, geographical spread amidst positive client testimonials for bringing to the table innovative, out-of-the-box ideas and designing successful campaigns time and again. We have an unremitting aspirant vision of broadening our reach across sectors and markets in India.”

     

    Pleased by the success of Eulogy’s presence in India, Adrian Brady, CEO, Eulogy, said “The India office was our first expansion of the Eulogy brand into a foreign market – 4 years hence I am pleased and proud of the journey we have been on. From a single office to 5 offices and mixed bag sectorial expertise being built slowly but steadily, we have extended our mission of ‘igniting profitable conversations’ through the communication campaigns in India as well. We have confidence in our personnel in the India office lead by Cyrus, of taking the consultancy to the next level within a short time.”

     

    Eulogy! in India has also successfully forayed into Digital PR and is currently organically growing this division. “Agencies claim to offer Digital PR but in true sense its more of Social Media engagement. We at Eulogy would be changing the dynamics of Digital PR which no agency in the APAC is offering and that is because no one still understands what Digital PR truly is.” Cyrus further added.

     

    The London based award-winning agency was established in 1996 and has steadfastly been racing to be amidst the top 20 independent public relations consultancies around the world today; known for attention grabbing award campaigns such as Royal Mail Gold Medal Integrated Campaigns (2014.)

  • Christmas Exclusives on Amrita TV

    Christmas Exclusives on Amrita TV

    MUMBAI: To celebrate Christmas with its viewers worldwide, Amrita TV has scheduled an exclusive fare of programmes which include a Christmas Concert, telecast of Christmas proceedings from a well-known church, a series of Hollywood-produced films on Biblical characters ,programmes related to the Christian fraternity and a new look-screen with Santa Claus and kids being featured as graphics in the channel throughout the Christmas festivities.

    Some of the notable programmes, are the telecast of “Gloria Deo International Concert” ,billed as the biggest Christmas Concert in South India with musicians from across the world like Beny Prasad,an internationally acclaimed musician who has developed a unique 51-string guitar and has performed at Olympics and FIFA, and toured over 100 countries; Cindy Wilcox,Professor Music ,Liberty University and musician from UK, and Emaurie Woods blue black singer from USA–alongwith Boney, musician ,Live Jam ,Trivandrum and the Super Star troupe of Stephen at the key board,Sangeeth and Job.

    The program is telecast on Sunday 24 December on Amrita TV .On Sunday itself there is an exclusive programme with well-known playback and classical singer Yesudas who talks to Amrita TV in the company of his family and friends in the program “Samagamam”.

    On Christmas Day,Amrita TV is serializing “Bible Stories ” in Malayalam on Jesus,Jacob and David which will be telecast on prime time for a fortnight (Mon-Fri .7.30 pm).A Hollywood production,it features an international cast .On 25th a Special Xmas episode of its latest reality show ,”Super Star Junior” will be telecast at 8 pm .

    This special episode will be for 90 minutes and, will for the first time, introduce the shortlisted junior contestants from the thousands who were auditioned for the show in the 10-15 age group.These children under the direction of music directors, Deepak Dev,George Peter,Alphonse will host a Christmas show.

    On the same day, “Music Cafe”will feature Christmas Carols with top musicians from South India; while “Sruthilayam”,a classical music programme will feature a Christian priest singing classical songs.

  • ET NOW & IndiaMART celebrates entrepreneurial spirit of Indian SMEs

    ET NOW & IndiaMART celebrates entrepreneurial spirit of Indian SMEs

    MUMBAI: The fourth edition of ET NOW presents IndiaMART Leaders of Tomorrow, which is India’s biggest SME awards, awarded the most promising and innovative SMEs from across the country on 30th May 2014 at The Oberoi, New Delhi. The event was graced with the presence of chief guest Mr. K. V. Kamath (Non-Executive Chairman, ICICI Bank) who gave away the awards. Other special guests included notable dignitaries like Mr. Vijay Thadani (CEO, NIIT) and Mr. Kunwer Sachdev (Founder & MD, Su-Kam).

     

    The fourth edition of ET NOW presents IndiaMART Leaders of Tomorrow garnered enormous response with over 1 lakh nominations. The entrepreneurs were awarded in 17 categories spread across manufacturing, services and special recognition. Prior to this, Regional Awards were held at Delhi, Mumbai and Bengaluru to recognize corporate leaders from different parts of the country.

     

    ET NOW presents IndiaMART- Leaders of Tomorrow aims to recognize and establish the importance of small & medium scale enterprises in sustaining economic growth, increasing trade, generating employment and creating new entrepreneurs in India.

     

    Commenting on the success of the fourth edition of ET NOW presents IndiaMART- Leaders of Tomorrow, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART said, “When we had conceived the idea of bringing recognition to the unsung heroes of our country, we had little idea that our initiative would make such an impact in the SME space. I believe SMEs have the Midas touch when it comes to creating jobs, safeguarding the economy from taking a hit from a slowdown or building a robust economy. Through these awards, ET NOW & IndiaMART have tried to acknowledge the massive contribution they have made to the Indian economy.”

     

    Speaking on this initiative, Mr. Hemant Arora, Business Head, Branded Content, Times Television Network said, “Leaders of Tomorrow was probably our first foray in the Branded Content space.  Today in the 4th year it has become the largest & most recognized exercise of truly celebrating the entrepreneurial spirit of India. Spanning over a period of 10 months with integrated marketing efforts across India, Leaders of Tomorrow is looked forward to by the SME’s across categories and anyone who has engaged with the property in the past.  We are glad that we have been able to deliver on the vision and the objectives of IndiaMART as set 4 years ago and in the process have been able to impact the most important segment of the Indian industry in a substantial way”.