ITV

Category: Press Release

  • Rebranded Eikona locks its focus on neutral, one stop solution for Earned Media Management

    Rebranded Eikona locks its focus on neutral, one stop solution for Earned Media Management

    MUMBAI: A decade old now, Eikona, the neutral Public Relations Audit arm of TAM Media Research, is embarking on its next journey. After having set many proactive PR measurement & audit benchmarks for the industry, a vibrant and freshly rebranded Eikona is all set to aid the Brand Custodians (Client Organization & its Agencies), with end to end solutions on Brand Management through Earned Media. The objective is to play an intrinsic role in helping Clients & Agencies at every step of their Brand Communications Planning, Execution and Review process.

     

    Towards this, Eikona shall offer holistic, neutral, one stop research and data solutions for Earned Media management. Eikona’s service span will include helping Brand Custodians Listen to the Mood of the Market, Set Communications Targets, Monitor Execution, Audit & Advisory and finally, establish Earned Media’s impact on (Corporate/Product) Brand Reputation.

     

    TAM Media Research CEO LV Krishnan said, “Our organization is very uniquely placed. While through TAM & RAM we help the industry understand the TV & Radio consumption patterns & dynamics of Indian consumers, what makes us come a full circle is our ability to not only monitor & correlate a brand’s Paid Media initiatives through ADEX and but also the Earned Media initiatives through Eikona. These data sets help industry scientifically understand and correlate brand’s Visibility as well as its Reputation.”

     

    Explaining Eikona’s focus on Earned Media management, Eikona Sr. VP,Siddhartha Mukherjee said, “We are living in a Reputation Economy. Here is where, Earned Media is fast moving towards the centre stage of any Brand Building or Sustenance exercise.  While the need to manage this space has become quintessential, it is the methodology of managing & leveraging Earned Media that is becoming a complicated combination of art & science. Eikona will focus its energies in helping Brand Custodians with step by step, end to end solutions starting with Communications Planning, Execution checks, Audits & Advisory, and finally, helping establish Earned Media’s impact on Brand Reputation scores.”

     

    In India, the definition of Earned Media is quite different from that of the Western markets. Adding on, he said, “The western world has already transitioned deep into the Online world. Web portals, news websites, social media platforms comprising of blogs, chats forums etc. comprise of 70-80% of their average daily time spent on overall media consumption. However, in India, offline mediums like Print (Newspapers & Magazines) & TV News Channels comprise of similar majority numbers! This is what makes Earned media management in India offline skewed. Which is why, the western definition of ORM – Online Reputation Management – should be more appropriately positioned for India as Offline Reputation Management.”

  • Doordarshan brings the first television program on organ donation

    Doordarshan brings the first television program on organ donation

    Doordarshan Mumbai has been in the forefront of creating events/ programs which are meaningful and connect with the society at large.

    Agriculture, Education, Information & Entertainment programs form a part of Doordarshan’s DNA. Sahyadri has been creating potential program content on girl child education, women empowerment, health awareness, inspirational programs for the youth and Informative programs designed to strengthen the farmers in rural India.

    For the first time in the history of Indian Television DD Sahyadri has decided to launch a unique program to create understanding among the people on the noble cause of “ORGAN DONATION”. The channel intends to create awareness among the masses towards the concept of cadaver & live organ donation.

    The following participant’s experiences and their life changing stories apart from Doctor’s, NGO’s and others who are connected in this entire chain of organ donation forms a major part of this awareness program. Special AV’s have been created of the organ recipients’ & donor’s participating in this program.

    1)    Prashant Jain,  Nisha Jain – cadaver Donor

    2)    Ratnadeep Motiwale – Cadaver Recipient

    3)    Manoj Patel – Liver Recipient – (Cousin Brother) Manilal Patel – Liver Donor (Live)

    4)    Abhimanyu Salunkhe – Cadaver Donor

    5)    Bhimrao Patil – Cadaver Recipient

    6)    Dynaraj Patkar – Kidney Recipient – (Sister) Gauri Pore – Kidney Donor (Live)

    The innovative program has been conceptualized and designed by Shri Mukesh Sharma, Addl. DG – DD Mumbai “who believes that sensitizing people and educating them to donate organs is the need of the hour and is himself pledged to donate his organs for the cause of humanity”.

    The program is greatly supported by the entire ZTCC (Zonal Transplant Co-ordination Centre, Mumbai) Team, especially Dr. Gustad B. Daver, President of ZTCC & Dr. Sujata Patwradan.

    Actor, Amir Khan who himself had pledged to donate all his usable organs came specially at DD Mumbai to record his appeal on organ donation which will be form a part of this program entitled “NAATE -JANMAANTARICHE”.

    Mrs. Usha  Sangwan, MD – LIC of India graced the occasion as the Chief Guests for this evening. And had also extended her support by associating LIC with this program as the title sponsor.

    DD Sahyadri will telecast this program “NAATE -JANMAANTARICHE” on the occasion of India’s Organ Donation Day i.e, 6th August 2014 from 7:15 p.m. onwards.

  • Al Jazeera English uncovers the state of Measles in India

    Al Jazeera English uncovers the state of Measles in India

    MUMBAI: India has one of the highest rates of measles in the world and one of the lowest rates of routine immunization, states International agencies. Nidhi Dutt, Correspondent, Al Jazeera English captures the state of Measles in India in a special news package.

     

    India’s polio eradication campaign, led by the Government and its partners, including the World Health Organization, has been one of the biggest, most complex, and most meticulously implemented vaccination campaigns in human history. In March 2014, India was certified as polio free by the World Health Organisation. The government and global agencies are now trying to use the polio blue print to beat measles, an infection that threatens millions of children across the country.

     

    Prevention is better than a cure, that’s the mantra the Indian government is using as it works to vaccinate hundreds of millions of children against infections like measles. Nidhi Dutt travels to one of the government routine vaccination drives where hundreds of millions of children are getting vaccinations against infections like measles.

     

    Dr. Ajay Ghai, District Immunisation Officer says, “Our first target is to reduce morbidity. We are not at present targeting at eradication or elimination of measles”. Dr Genevieve Begkoyian, Chief of Health, Unicef India said, “We can save four thousand deaths a day in India with immunisation. One of the killers is measles.”

     

    The news package showcases various campaigns that are running to vaccinate the children to protect them from the viral disease Measles.

     

    Tune into Al Jazeera on Dish TV 618 and Tata Sky Channel 533 to catch the news package on July 5, 11.30 PM IST

  • Ashish Bhasin wins 2014 Business Excellence Award for Media CEO of the Year – India

    Ashish Bhasin wins 2014 Business Excellence Award for Media CEO of the Year – India

    MUMBAI: Winners of the prestigious 2014 Business Excellence Awards were announced in London and Ashish Bhasin has received the ‘Media CEO of the year – India’ award.

     

    Voted for by a worldwide network of professionals, advisers, clients, peers and business insiders, the Acquisition International Business Excellence Awards celebrate the individuals and firms whose commitment to excellence sees them exceeding clients’ expectations on a daily basis while setting the bar for others in their industry.

     

    The awards, open to businesses from any sector or region, are handed out solely on merit. They are given to only the most deserving businesses, departments and individuals who have consistently demonstrated outstanding innovation, performance and commitment to their business or clients over the past 12 months and who have received independent nominations from their clients or industry peers.

     

    Speaking about the awards, AI Global Media awards coordinator Siobhan Hanley said, “Our Business Excellence Awards are quickly becoming one of our most popular, with businesses all over the globe eager to showcase the amazing work they’ve been doing to achieve stellar results for their clients while really setting the standards for what can be achieved in their sector.  We’re proud to be able to showcase some of the most innovative and committed organizations from across the business world and the winners can be rightly proud of the game-changing work they’ve been doing over the past 12 months.”

     

    Commenting on receiving the award, Dentsu Aegis Network- South Asia  chairman & CEO Ashish Bhasin said, “I am honored to receive the 2014 Business Excellence Award for Media CEO of the Year. I am lucky to have such a wonderful team at Dentsu Aegis Network.The award is for my team’s efforts, I am just receiving it in my name.  It’s been an amazing journey for Dentsu Aegis Network in India but the best is yet to come.”

  • Al Jazeera English uncovers the state of Measles in India

    Al Jazeera English uncovers the state of Measles in India

    MUMBAI: India has one of the highest rates of measles in the world and one of the lowest rates of routine immunization, states International agencies. Nidhi Dutt, Correspondent, Al Jazeera English captures the state of Measles in India in a special news package.

     
    India’s polio eradication campaign, led by the Government and its partners, including the World Health Organization, has been one of the biggest, most complex, and most meticulously implemented vaccination campaigns in human history. In March 2014, India was certified as polio free by the World Health Organisation. The government and global agencies are now trying to use the polio blue print to beat measles, an infection that threatens millions of children across the country.

     
    Prevention is better than a cure, that’s the mantra the Indian government is using as it works to vaccinate hundreds of millions of children against infections like measles. Nidhi Dutt travels to one of the government routine vaccination drives where hundreds of millions of children are getting vaccinations against infections like measles.

     
    Dr. Ajay Ghai, District Immunisation Officer says, “Our first target is to reduce morbidity. We are not at present targeting at eradication or elimination of measles”. Dr Genevieve Begkoyian, Chief of Health, Unicef India said, “We can save four thousand deaths a day in India with immunisation. One of the killers is measles.”

     
    The news package showcases various campaigns that are running to vaccinate the children to protect them from the viral disease Measles.

     
    Tune into Al Jazeera on Dish TV 618 and Tata Sky Channel 533 to catch the news package on July 5, 11.30 PM IST

  • Live it up with Romedy NOW this July

    Live it up with Romedy NOW this July

    MUMBAI: Here’s the best way to jumpstart July and keep the pace going without a moment’s rest. There’s the very best of love and laughter in store for you throughout the month that will keep you coming back to Romedy NOW, the exclusive English General Entertainment channel, for
    more and more. Catch the handpicked series and movies lined up just for you!

    With the world’s most popular series that has its fans asking for more, don’t miss your daily dose of F.R.I.E.N.D.S., Monday – Thursday at 8 -9 PM. Catch the regular antics of Skip who lives at the most influential address of the US in ‘1600 Penn’, Fridays 8 PM. Score for the highest goal in ‘Back in the Game’ Fridays 8:30 PM. Watch out for crazy experiments in ‘Better Off Ted’, Saturdays 8 PM and add to the share of the cup-cake business with ‘2 Broke Girls’, Saturdays 8:30 PM. Join the world of friends, each of whom think the other has it better in ‘Friends with Better Lives’! Watch #FWBL every Saturday at 11pm. Don’t miss the sassy lawyer in ‘Ally McBeal’ from Monday to Thursday at 11 am. This July, Romedy NOW offers another successful series adding to its existing line-up of popular series called ‘Jake in Progress’, starting July 25th, Fridays at 8pm. Experience the life of a celebrity publicist as he juggles with his clients and keeps them away from potentially scandalous and possibly career damaging situations.

    Brace yourself as Romedy NOW presents an all new meaning to the words ‘Living it up’! With movies that  showcase  true  passion  for  life  and  zest, Romedy  NOW  says  ‘Live  it  Up’  starting  7th   July from Monday to Thursday, 9pm. Watch the beautiful Debra Messing in The Wedding Date where she hires a complete stranger as her escort to  her  half-sister’s  wedding.    Next  it’s  time  for Crazy  Stupid  Love,  as  we  see  Cal  Weaver  go through life as a sudden and reluctant single and all  the  confusion that follows with teenage crushes, heartbreaks and angry dad’s protective of
    their teenage daughters. Certainly not to be missed is ‘Letters to Juliet’ which is inspired by the art of letter writing the old fashioned way.  Also catch movies such as Valentine’s Day, Horrible Bosses, Love and Other Drugs, the ever favourite Marley and Me and a lot more.

    Get ready for one of the most romantic stories on screen ever on ‘Romedy of the Month’. Watch The Notebook on Saturday, 26th  July, 9 PM. The No. 4 at the   box  office   and  12th    highest  romantic  drama grosser is all about love, love and more love. Set in the 1940s, the movie is about a rich heiress Allie Hamilton (Rachel  Adams)  and  a  country  boy  Noah  Calhoun (Ryan Gosling) who fall in love at a carnival. But the two  are  separated  because  of  social  class  barriers after which Allie moves to New York and Noah joins the army. After waiting for Noah to write to her but in vain, Allie gets engaged to a wealthy lawyer, Lon only to discover that her mother had been hiding the letters. But before the arranged nuptials, Allie must choose between her first love and her commitment to Lon.  Surrender yourself to the beauty of a canvas being painted where shades from different palettes come together and consolidate your belief in love.

    “If music be the food of love, play on!” Thus spoke Shakespeare. Here’s your chance to hum the tune of love with ‘Romedy Playlist’. Starting 4th July, experience the emotions   of   sweet   notes   every   Friday,   11   PM   with favourites such as The Sound of Music, The Wedding Singer, Music and Lyrics and Moulin Rouge.

    Feel more of love, life and laughter all this month only on Romedy NOW!

  • 30 minutes – lives of transgenders

    30 minutes – lives of transgenders

    MUMBAI: This weekend, CNN-IBN’s flagship documentary show 30 Minutes throws spotlight on the lives of transgenders. With the Supreme Court’s judgment to recognize the third gender, the show finds out if this section of the society is hopeful about the judgment or not. IBN’s special correspondent Priyali Sur meets the transgenders earning a living through sex work, begging and activism and finds out if they are confident about joining the mainstream and claiming the jobs reserved for them, and more importantly if our society is willing to accept them.

     

    Don’t miss this special show on Saturday, 5th July, 2014 @ 8:00 PM, followed by a repeat telecast on Sunday, 6th July, 2014 @ 12 Noon & 9:30 PM, only on CNN-IBN.

     

  • Inaugural ICC Women’s Championship to commence in August

    Inaugural ICC Women’s Championship to commence in August

    MUMBAI: The inaugural edition of the ICC Women’s Championship kicks off in August and will see the top eight sides in the game lock horns in a multi-year, bilateral qualifying competition that will lead into the pinnacle event in women’s cricket, the ICC Women’s World Cup.

    Developed in order to create a more extensive and meaningful bilateral playing programme for women’s cricket, the ICC Women’s Championship will see the eight sides play each other in three One-Day Internationals, either at home or away, between 2014 and 2016. 

    Points will be awarded for each game, with the top four sides at the conclusion of the ICC Women’s Championship gaining automatic qualification to the ICC Women’s World Cup 2017, to be hosted by the England and Wales Cricket Board. 

    The bottom four sides will have a second chance to qualify for the marquee event through the ICC Women’s World Cup Qualifier 2017, details of which will be announced in due course.  Joined by six regional qualifiers, the bottom four will face off for the final four positions at the ICC Women’s World Cup 2017.

    The first round of the ICC Women’s Championship will see reigning world champion Australia begin its title defence against Pakistan on home soil, while three-time ICC Women’s World Cup champion England will host India, Sri Lanka will host South Africa and the West Indies will host New Zealand. The dates and venues for the first round fixtures will be announced shortly.

    ICC Chief Executive David Richardson said: “The ICC Women’s Championship provides another fantastic opportunity for women’s cricket.  Following the ICC Board’s decision to hold a stand-alone ICC Women’s World Twenty20 tournament every four years, alternately with the ongoing joint men’s and women’s ICC World Twenty20, this tournament guarantees both regular playing opportunities and a meritocratic pathway to the ICC Women’s World Cup.”

    Chair of the ICC Women’s Committee, Clare Connor, said: “The ICC Women’s Championship is an exciting new initiative that represents a significant step in the continued development of women’s cricket. The multi-year structure provides regular playing opportunities for the leading women’s teams, as well as clear context around bi-lateral series that provides a competitive pathway into the ICC Women’s World Cup 2017.”

    The seven rounds of the ICC WC will be played during windows as follows:

    The competing teams will announce fixture details closer to the relevant dates.

    Notes to Editors:

    The ICC Women’s Championship 2014-16 structure

    The ICC Women’s Championship 2014-16 is a multi-year event, with seven windows for each round of competition.  The competing teams will be responsible for determining the dates of their series within each window.

    The competition was agreed by the ICC Board at its January 2014 meeting.   

    ICC Women’s ODI Team Rankings

    The eight participating teams are ranked as per their finishing positions at the ICC Women’s World Cup India 2013, and are as follows:

    1.      Australia

    2.      West Indies

    3.      England

    4.      New Zealand

    5.      Sri Lanka

    6.      South Africa

    7.      India

    8.      Pakistan

  • Zee Business Unveils The most promising Budget Survey

    Zee Business Unveils The most promising Budget Survey

    NEW DELHI: Zee Business (part of India’s largest News Network, Zee Media Corporation Limited) India’s No. 1 Hindi business news channel has taken a lead further by digging deeper relating to news for its viewers spread in India as well as abroad. The business news channel has conducted a nation wide survey in nine cities (Delhi, Mumbai, Ahmedabad, Kolkata, Patna, Jaipur, Chandigarh, Indore and Lucknow) comprising of industry experts as well as common man to capture mood of masses relating to the forthcoming Union Budget.

     

    A quantitative survey, using a structured questionnaire was administered to CXOs from top 500 companies and SMEs to sense and understand the kind of Budget do industry captains and top honchos expect.

     

    The telephonic survey was conducted with the best minds from India Inc., Indian and global markets, industry experts, economists, intelligentsia as well as chief wage earners (CWEs), housewives/ working women and students. Zee Business unravels the initial expectations of India’s economic future and its subsequent impact based on industry reactions, citizen demands, market implications and expert opinions.

     

    As the world is watching, expectations are running high for Prime Minister Narendra Modi for bringing the Indian economy back on track. It will be a litmus test for the new dispensation as they had promised to millions of Indians before getting the mandate of serving the largest democratic country of the world. Will Narendra Modi and Arun Jaitley stand tall with these expectations revealed? The world is watching!

     

    To know more, watch the ‘Big Story’ on 4th July, Friday where nation’s budget expectations will be unearthed by the Nation’s No.1 Hindi Business News Channel Zee Business.

  • Nickelodeon integrates with Colors

    Nickelodeon integrates with Colors

    MUMBAI: Nickelodeon and COLORS, part of Viacom18 – India’s fastest growing media conglomerate, come together to create the first ever animated integration on television. Nickelodeon’s popular characters Motu Patlu will be seen shaking a leg on the sets of India’s biggest dance reality show ‘Jhalak Dikhhla Jaa’ on COLORS. Viewers can catch the awesome-twosome on the show on Sunday, July 6, 2014 at 9.00 pm, on COLORS.

     

    From comic books to a television show and made-for-TV movies; Nickelodeon has grown the Motu Patlu franchise by reaching out to kids and parents through innumerable touch points. Nickelodeon continues to extend the franchise further by uniquely engaging with kids yet again. Jhalak Dikhhla Jaa on COLORS is one of kids’ favourite shows on TV. Thus, Nickelodeon and COLORS have come together to create an innovation that is sure to entertain kids and family audiences. In a novel approach, the popular duo will come out of their home, Furfuri Nagar to partner with the youngest contestant Akshat Singh in an innovative dance act. The animated avatar, choreographed by Vivek Chachere, won hearts of the judges and celebrity contestants on the show.

     

    Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom 18 Media Pvt. Ltd. said “The power of One Viacom18 gives us enormous opportunities across screens and beyond within the network. Motu Patlu on COLORS’ Jhalak Dikhhla Jaa is one such path breaking and pioneering partnership where both the brands have come together to offer its audiences something that is unique and extremely entertaining at the same time.”

    Anu Sikka, SVP, Programming & Scheduling, Kids Cluster, Viacom 18 Media Pvt. Ltd. added, “I have always believed in the strength of our home-grown animated characters especially because of the amount of flexibility that it allows us. Motu Patlu on Jhalak Dikhhla Jaa is a perfect example of the magic that can be created through such integrations. I am sure that audiences will enjoy such creations which will encourage us to explore more such opportunities for our viewers and advertisers alike.”

     

    Happy about the integration Manisha Sharma, Weekend Programming Head, COLORS said, “In Jhalak Dikhhla Jaa, we push the envelope in terms of showcasing innovative themes and challenging dance routines. What’s wonderful about the integration is that it amalgamates live action and animation beautifully. The creatively thought out fusion act that Akshat & Vaishnavi performed with Motu & Patlu was funny and amusing and will be adored by children and adults alike.”

    Join Motu and Patlu in a fun-filled dance act on the popular celebrity dance reality show ‘Jhalak Dikhhla Jaa’, on Sunday, July 6, 2014 at 9.00 pm only on COLORS!