ITV

Category: Press Release

  • News Nation is all prepped up with special content this Bihar Elections

    News Nation is all prepped up with special content this Bihar Elections

    The country is gearing up for its first full-fledged elections amidst the COVID-19 pandemic. With the dates approaching, excitement is increasing but there is also a sense of panic. For a total of 243 seats, major political parties are preparing for a fierce battle. Meanwhile the Government maintains that all safety measures would be in place. To ensure proper physical distancing, maximum number of voters per polling station have been brought down from 1600 to 1000. Over 1 lakh polling stations would be set up this time compared to 65,000 stations back in 2015. As per the Election Commission, 7 lakh units of hand sanitisers, 46 lakh masks, 6 lakh PPE Kits, 6.7 lakh face shields and 23 lakh single use gloves have been arranged. While those above the age of 65, suspected and confirmed COVID-19 patients, will be allowed to vote through a postal ballot. Also, the timings for polling have been extended by an hour to deal with the expected slower pace of proceedings.

    To keep our viewers informed of such information and more, News Nation is all prepped up with special content line up, showcasing all the latest happenings from ground zero. The detailed programming will keep the viewers engrossed about every single unfolding in the state. 

    With the commitment to bring the most comprehensive coverage, News Nation has launched multitude of shows. The programming will highlight the current situation, connecting the voters and viewers. The Flagship property Abki Baar Kiska Bihar will bring top newsmakers from across the leading political parties, presenting the most impactful debates, discussions and interviews. Other segments under the umbrella branding of Abki baar Kiska Bihar will include a unique travelogue, Jiya ho Bihar ke Lala E-Ha-Chunavi Chakallas, where reporter will be seen interacting with the local people, politicians and gram Pradhan.  The intent being to give a platform to the locals where they can be vocal about their concerns as well as expectations from the next Government. Also, we have created a Superfast segment where Anchor will take us through all the latest updates of the day to give our viewers a quick highlight. Backed by a team of highly qualified anchors, reporters and experts, News Nation will offer viewers a vast coverage of Bihar elections.

    Mr. Abhay Ojha, President- Sales & Marketing told us “With special content line up created specifically for the elections, we have a perfect package to offer. Sponsors are keenly watching the shows and we are getting positive response from client and agencies, we are hopeful of closing some sponsors soon”.

  • Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers

    Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers

    Committed to delivering an innovative and engaging content experience to its users, Watcho, Dish TV India’s OTT platform has announced the launch of ‘Watcho Aur Jeeto‘- an engaging quiz contest. The contest will be running daily with additional bonanza offers on weekends. Each quiz will have a specific set of questions that will be shared on the platform as well as telecast on Dish TV and D2H platforms, throughout the day at periodic intervals. Users can participate by logging in on the Watcho App or on the website watcho.com and submitting responses.   

    Watcho content is already a big draw for its subscribers and this contest will enable Watcho to connect and engage with its subscribers in a new way. The trivia quiz will be based on different subjects like trending topics, entertainment, lifestyle, and popular shows on Watcho. Three winners will be announced every day through a leader board on the app. The names of winners of the quiz will be recognized through social media posts and on Watcho channel on DishTV and D2H platforms.  

    Commenting on the contest, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Ltd, said, “Watcho as a platform goes beyond passive content consumption and tries to engage its users on many levels. It enables them to create their content, helps them to showcase their talent, and even gratifies users for active participation. Watcho has always aimed at delivering a versatile content portfolio to its subscribers. This vision of delivering the best in class content service has enabled Watcho to grow significantly and make a mark in the mind of its subscribers. With the launch of 'Watcho Aur Jeeto', on the platform, we will be offering them an engaging tool and a new reason to adopt the platform which will not only entertain them but also give them an opportunity to win exciting rewards on an everyday basis.”  

    Building on its vision to provide unparalleled viewing content to its customers, the platform has also recently launched its user-generated content offering “Watcho Swag”. Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like Its my pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, Rakhta Chandana, and original influencer shows like Look I Can Cook, Bikhare hain Alfaaz, etc. to name a few.

  • News18 India’s Bhaiya Ji Kahin is at Ground Zero in Bihar to capture voters’ expectations ahead of the assembly polls

    News18 India’s Bhaiya Ji Kahin is at Ground Zero in Bihar to capture voters’ expectations ahead of the assembly polls

    After travelling across different districts to bring forth the real concerns of the people from ground zero amidst the ongoing pandemic, News18 India's popular show Bhaiyaji Kahin has been travelling across the poll bound Bihar. Considering the significance of the state assembly elections in the national politics, the popular travelogue-cum-chaupal show will provide a comprehensive and unparalleled ground-level view of the situation. 

    Through the show, anchor Prateek Trivedi will indulge in candid conversations with everyone –be it the aam aadmi, local leaders at the constituency level or the biggest newsmakers. As the show travels across different districts of Bihar, it will capture topics ranging from woes of those impacted the most by COVID-19 and other calamities, migration of tons of labourers, and politics over the pandemic.

    With his people-oriented approach, BhaiyaJi brings out real stories of truth, pain, and courage. Traveling through the key constituencies such as Patna, Gaya, Banka and Nalanda amongst others, Bhaiyaji Kahin, as always, is set to provide a unique national platform to the people of Bihar to voice their concerns, hopes and expectations from the upcoming elections.
     

  • Strengthening their VFX vertical, Contiloe Pictures ventures into Hollywood with ‘American Pie Girls’ Rules’

    Strengthening their VFX vertical, Contiloe Pictures ventures into Hollywood with ‘American Pie Girls’ Rules’

    After creating a mark for themselves in the television industry, in Indian Cinema and the Web, Contiloe Pictures has now announced their extension into Hollywood by bagging their first ever International project – ‘American Pie Girls’ Rules’. Strengthening their VFX portfolio, the content powerhouse has worked on the visual effects for the famous franchise, along with other partners. 

    Commenting on the same, Nitin Dadoo, CFO and Head – VFX & Animation Business, Contiloe Pictures, said,“When we began building this vertical, we were mainly Mumbai based but we have now expanded our services as well as our team to Bhubaneshwar last year, and see a great potential to scale. The first large scale project we partnered for was ‘Sye Raa Narasimha Reddy’ and bagging an International film is only a positive step in our endeavour of becoming a one stop destination for all VFX and animation needs across the entertainment industry. This is our first International film, and it’s fair to say, there’s more to come”

    Commenting on the same, Abhimanyu Singh, CEO, Contiloe Pictures,said, “Today there is increasing demand for quality content strengthened by advanced visual effects, in both, domestic and international markets. Our aim has always been to create and support high quality content and this film is a positive step in that direction”

    The movie plays as a gender-flipped re-imagination of the 1999 film franchise and follows the lives of Annie, Kayla, Michelle and Stephanie coming together to harness their girl power to get what they want. The movie premiered on Netflix this month. 

  • Leading lifestyle brand MevoFit launches True Wireless Earbuds Atom in India

    Leading lifestyle brand MevoFit launches True Wireless Earbuds Atom in India

    Leading lifestyle brand MevoFit has launched its latest True Wireless Bluetooth earbuds named ‘Atom’ at an affordable price range in India. These cozy and snug fit earbuds come powered by Bluetooth 4.0 technology for high sound quality, and they are IPX4 certified to offer a sweat and splash proof experience. The lightweight earbuds offer a competitive 40 mAH battery performance for long- lasting music and telephonic conversations. They also offer microphone support with passive noise cancellation mechanism for a complete high-end stereo performance.

    Listening to your favorite music should be an amazing and immersive experience. Atom lets you do just that, as it allows a playtime of music for around 3.5 hours, plus a, talktime of 3 hours and a standby time of 120 hours on a single charge. The pair comes with a designer auto-charging metallic charging case. The battery capacity of the earbuds and the charging case are 40 mAH and 360 mAH, respectively.

    To ensure a hassle-free experience, the earbuds offer one-step pairing and smart touch control. All you need to do is open the lid of the charging case and let Atom connect to the last paired device. The superior HD sound quality is apt for listening to music and podcasts, watching movies, communication on calls etc. These high-quality music accessories can also be used as a wired headphone through an audio cable, in case the battery runs out.

    Colours are the closest signatures of our personality and style statement. These True Wireless Stereo Bluetooth earbuds are available in a combination of red and black colours, and they exude a premium look and feel. A soft gel-based surface and a seamless nano coating together make them sweat and dust proof. This next-generation wireless device has been developed after thorough research and due diligence, thereby enabling a better experience. The device is compatible with Android as well as iOS. It comes with a 12 months warranty that can be claimed easily through a 24×7 in-app helpdesk.

    The MRP of the MevoFit Atom is Rs. 6,999 and is currently available at a special price of Rs. 3,499 on Amazon and will soon be available on Flipkart and Tata Cliq.

  • Moneycontrol and Inflection Point Ventures collaborate to launch ‘Pitch Right’, a competitive initiative for high potential startups to secure funding

    Moneycontrol and Inflection Point Ventures collaborate to launch ‘Pitch Right’, a competitive initiative for high potential startups to secure funding

    In a bid to encourage a culture of entrepreneurship and start-up in the country, moneycontrol, one of India’s leading financial news platforms and Inflection Point Ventures, one of India’s largest and most active angel platforms, have come together to launch Pitch Right, a competitive initiative for high potential startups to secure funding. Through the platform, the two industry pioneers will identify promising startups that are building innovative solutions and help them grow and succeed in the current challenging environment.

    Kick starting the registration, eligible participants can submit their entries till November 8. The platform will provide a chance to early-stage startups to showcase their idea and potential to top VCs, successful founders and leading Angels of India. Based on that, the jury will select one winner who will receive INR 50 lakh in funding from IPV on the finale, scheduled for 5th December 2020. The identified and shortlisted startups will be mentored and given access to a widespread network of industry professionals and luminaries. Commenting on the initiative, Binoy Prabhakar, Editor, moneycontrol said, “We at, moneycontrol have accompanied the evolution and growth of the Indian Startup industry by providing a holistic reportage on the entire ecosystem. Over the years, we have seen aplenty startups change the world with disruptive ideas and innovative technology. Following which, we have launched Pitch Right with Inflection Point Ventures with an aim to present entrepreneurs a direction to use their most disruptive ideas and provide more than just an avenue of investment for the budding entrepreneurs.”

    Vinay Bansal, Founder CEO, Inflection Point Ventures, added, “We are pleased to associate with moneycontrol, a brand recognized for its credibility, accuracy and authority on India’s startup industry. More than just being a funding platform, through Pitch Right we aim to offer an entire ecosystem for both the investors as well as startups. We seek to identify the promising entrepreneurs and startups of tomorrow and aid them by providing mentoring and capital.”

    The initiative was launched on October 8 via a highly engaging and successful 30-minute AMA session that saw the presence of new-age startups and well known investors who discussed and debated on the topics of how to raise funds amid a Pandemic and make them last longer. The session was conducted with Vinay Bansal, Founder CEO, IPV and Ankur Mittal, Co-founder IPV, moderated by Priyanka Sahay, Special Correspondent, moneycontrol.

    To know more and register your startups please visit: https://t.co/nsNcm9UNQ8?amp=1

  • ABP News rings in the Bihar Elections with iconic show, ‘Poll Khol’

    ABP News rings in the Bihar Elections with iconic show, ‘Poll Khol’

    As the preparation for Bihar Assembly Elections goes in full swing, ABP News is pulling out all the stops to ensure that the viewers get top-notch coverage on all political affairs of the state, in the most riveting way. In this light, the channel is all-set to commence another exciting season of ‘Poll Khol’, a satirical show on the current state of political affairs of the country. 

    Hosted by veteran Bollywood actor, Mr. Shekhar Suman, ‘Poll Khol’ has established itself an iconic election season property with a ‘no holds barred, light-hearted approach’ to Indian politics, over the last 15 years. While the show is extremely frolicsome in nature, its unfailing flair for satire and startling honesty differentiates it from other shows with a similar format. 

    In the new season, Mr. Shekhar Suman will bring out the comical aspects of the so called ‘serious political situations’ in his own inimitable way. Considering his affinity in the state of Bihar, ABP News has made the renowned Indian film actor, a pivotal part of the show, who promises to make this new season even more interesting through his wit and jocularity.  Mr. Suman, who has been hosting the show since its inception in 2004, will provide a hard-hitting take on the key issues of the state of Bihar this year. 

    ‘Poll Khol’ is another significant addition to ABP News’ comprehensive election programming which not only focuses on giving unparalleled access and insight to its viewers but also pays heed to the versatility of its content offerings, providing a unique and compelling viewing experience.

    The highlights of the show are as follows:

    Timings: 10:30 – 11 PM, Monday to Friday
    Starts from 19th October, 2020
    Periodically refreshed content featuring the trending political topics/issues of the week
    On this offering, Mr. Avinash Pandey, CEO, ABP Network said, “ABP News has always differentiated itself in the vast sea of content through an ingenious approach. As the political battle of Bihar comes close, we want to ensure a comprehensive viewing experience. We are sure that this year also Poll Khol will keep the viewers glued to their TV screens.”

  • COLORS Bangla announces windmill of fresh content this Durga Puja

    COLORS Bangla announces windmill of fresh content this Durga Puja

    MUMBAI: The auspicious occasion of Durga Puja is not just a festival, but a celebration of life. While this year, in the new normal, Pujo will be different, what will not change is the zest for Durga Pujo amongst Bengalis. Keeping in mind the five days of festivity, COLORS Bangla is all set to treat its viewers with two special festive programs, starting 22 October to 26 October 2020.

    Sree Sree Sarodiya Durga Pujo which will air at 10 a.m. will provide viewers with a spiritual experience by giving an essence of the various rituals associated with Pujo while the evening show Golpe Gaane Pujor Adda which will air at 5 p.m., will be an “adda” with singers and actors entertaining the viewers with popular music and memories. Presented by Hellman’s Mayonnaise and Powered by Brooke Bond Red Label, both these shows aim at celebrating the fervor of Durga Puja.

    Colors Bangla business head Rahul Chakravarti said, “At COLORS Bangla, we have always believed in redefining the entertainment quotient with innovative and meaningful content. For Bengalis, Durga Puja stirs different feelings, emotions and memories. Since Pujo will be different this year due to the ongoing pandemic, we thought of bringing the festive mood at home for our viewers by lining up programs with the best names in the industry. In addition to this, we have a special movie line up in store for the movie lovers. In our effort to provide wholesome entertainment, we are delighted to have on-boarded advertisers across categories. Further, keeping in mind the new normal, we have also launched a Durga Puja campaign to encourage our viewers to celebrate this Pujo responsibly.”

    The morning program hosted by popular anchor Rini Ghosh will dwell on the lore of Pujo and the mythos of Maa Durga, bringing alive the divinity and the richness of the rituals and traditions associated with the festival. Durga Pujo celebrations are incomplete without those long Adda sessions which give an adrenaline rush like no other. Keeping this in mind the evening program hosted by popular singer Jojo will be a musical chat show with popular celebrities from Bengal. The star-studded evening will have Ronita, Souptik, Aneek, Haimanti Shukla, Surojit, Abhishek Dutta and Rupankar Bagchi to name a few.

    The entertainment doesn’t stop here. Keeping in mind the movie lovers and the channel’s wide repertoire of 200+ Bangla titles; Colors Bangla has dedicated each day of the Pujo to a superstar. From Saptami being dedicated to fans of Jeet to Ashtami being dedicated to Mithun Chakrabarty, special movies of superstars will be showcased.

    Colors Bangla has launched a Durga Puja campaign which urges everyone to celebrate this Pujo responsibly in this “new normal”. The Pujo campaign dwells on the fact that the divine mother will be welcomed with usual devotion minus the revelry of Durgotsav. With discussions on various rituals, traditions to adda, music associated with Pujo, Colors Bangla plans to evoke nostalgia and provide wholesome entertainment.

  • ZEE Biskope raises the fervour of Navratri & Dussehra with ‘Nari Ek Roop Anek’ movie festival & the World TV Premiere of Kahani Kismat Ke

    ZEE Biskope raises the fervour of Navratri & Dussehra with ‘Nari Ek Roop Anek’ movie festival & the World TV Premiere of Kahani Kismat Ke

    ZEE Biskope rejoices the festival of Navratri with a special movie festival titled —“Naari Ek Roop Anek” with an array of movies scheduled from October 19-24 at the 12noon,portraying the different shades of women that resemble the avatar of Maa Durga. The films celebrate the power and strength of women, showcasing the importance of women in the society and in our life. Leaving no stone unturned towards providing non-stop entertainment, this week-long celebration will also mesmerize viewers on the occasion of Dussehra with a special World Television Premiere of the Bhojpuri blockbuster Kahani Kismat Ke on October 25 at 6:00 PM.

    Perfectly encapsulating the message of woman empowerment, the festival movies are specially curated keeping in mind the essence of Navratri while reminding everyone of a woman’s true worth and her high stature in the society.

    Enthralling its audience with a special movie line-up, the channel will kick-start the ‘Naari Ek Roop Anek’ movie festival with ‘Ghulami’ which features superstar Nirahua, Madhu Sharma &Shubhi Sharma. This will be followed by ‘Balamua Tohre Khatir’ starring Pawan Singh &Khyati in prominent roles. Following which the next day, Khesari Lal Yadav & Kajal Raghwani will entertain the audience with ‘Dulhin Ganga Par Ke’. Delighting viewers to their heart’s content, ‘Sajan Chale Sasural 2’ featuring Khesari Lal Yadav & Smriti Sinha. Ghoonghat Me Ghotala starring Parvesh Lal Yadav, Mani & Richa is a revenge drama and wrapping up the movie festival, the audience will soak in the fathoms of love with the movie ‘Mohabbat’. The romantic blockbuster features Chintu Pandey and Kajal Yadav.

    The celebration doesn’t end here as giving a perfect adieu to the festive week, the channel offers avid cinephiles the exclusive World Television Premiere of Kahani Kismat Ke on October 25 at 6:00 PM. The movie features Arvind Akela Kallu along with Viraj Bhatt & Subhi Sharma in lead roles. 

    Amarpreet Singh Saini, Business Head, ZEE Biskope& BIG Ganga said, “Our viewers are a part of our family and we are super excited to celebrate the festival of Navratri with them. Although the festivities will be much constrained by the restrictions imposed due to the pandemic this year, ZEE Biskope will ensure the entertainment quotient of our viewers are cushioned by the hyperbolic movie line-up and the World TV Premiere. As the festival demands, the content block will be a fitting tribute to our women audience who area true and shining embodiment of courage, devotion and strength. I wish all our viewers a Happy & Safe Navratri.”

    The Navratri treat is all set to take viewers in a rollercoaster of authentic Bhojpuri entertainment. Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • ALTBalaji to conduct Writers’ Lab, a YouTube online masterclass series to inspire & educate aspiring students of cinema!

    ALTBalaji to conduct Writers’ Lab, a YouTube online masterclass series to inspire & educate aspiring students of cinema!

    To bridge the gap between the prolific writers of the entertainment industry and aspiring students of cinema, ALTBalaji – one of the country’s leading OTT platforms has come up with a thoughtful and unique initiative – ‘The Writers' Lab’. Proposed to be an online masterclass where renowned writers and directors from the entertainment world will provide information focusing on nuances in scriptwriting and direction directly to the students.

    The idea behind ‘The Writers' Lab’ is to create a platform on ALTBalaji's YouTube channel which imparts tips and tricks of writing for the web (films and digital shows), wherein the industry professionals would be interviewed directly by the aspiring students.

    For the same, the team of ALTBalaji has collaborated with the Symbiosis Institute of Media and Communication (SIMC) to conduct weekly online masterclass starting from the second week of October. This intends to provide post graduating film making students with a platform to voice out their questions and get a better perspective from the writers’ point of view.

    One of the biggest and most successful content creators on the web, ALTBalaji has been able to create multi-genre Indian original content, including drama, crime, comedy, adult, thriller, love stories, etc. The masterclass will include scriptwriting tools and apps that one can use, structuring the script, ways to develop an idea, writing the script for episodic series and multiple seasons, understanding of scenes and sequences, developing character arcs and dialogues, research involved in scriptwriting, etc.

    The renowned names from the digital world comprising the masterclass activity include the likes of Harsh Dedhia (Director – Broken But Beautiful), Nandita Mehra (Director – Baarish), Abhijit Das (Director – Kehne Ko Humsafar Hain), Ritu Bhatia (Writer – Mentalhood), among others.

    Nachiket Pantvaidya, CEO ALTBalaji, and Group COO Balaji Telefilms said, “The Writers’ Lab initiative is our way of giving back to our community. It is specifically curated to support new writers and directors who want to learn and enhance their craft in their respective areas of expertise. The YouTube specials series would be led by real students asking the right questions to the working professionals having successful scriptwriting and direction background. It is a great platform to discover and develop your skills and prepare the next-gen of filmmakers for a better tomorrow”. 

    Dr. Ruchi Kher Jaggi, Professor & Director, SIMC, Symbiosis International (Deemed) University, adds, “Besides the didactic nature of the project, it is an opportunity for the students and the stakeholders in the project to draw on to the online mediums’ potential of reaching a spectrum of audiences. The aim is to have industry experts educate the generation on the nuances of using the medium for diverse storytelling.”

    Catch the first episode featuring Abhijit Das talking about stories inspired from life: