MUMBAI: Critical Mention, the global leader in real-time TV Intelligence, enabling many of the world’s largest business intelligence and big data platforms to efficiently include breaking news and other broadcast content from around the globe into their subscription platforms, announced a partnership with Al Jazeera Media Network today.
The agreement extends to both direct subscribers of Critical Mention as well as the users of third-party media monitoring and business intelligence platforms that rely on the Critical Mention API. Terms were not disclosed.
“With 70 bureaus around the world reaching 260 million households and a fast-growing presence on US cable systems, Al Jazeera reporters are covering the stories and issues that matter to the public and private sector,” said Critical Mention founder and CEO Sean Morgan. “The importance of this real-time content to public and private markets across the world is profound.”
Today’s Al Jazeera Media Network partnership comes as the global, broad-based multibillion-dollar business intelligence and big data marketplace is grappling with a lack of real-time broadcast content.
“Despite huge audience sizes and extended time spent by viewers consuming content, TV has been kept on the sidelines and virtually untapped in real-time intelligence applications,” said Morgan. “Due to the mass infrastructure requirements to aggregate broadcast on a global scale and technical requirements to make it all searchable and distributable, the broadcast industry has never been able to effectively monetize the business intelligence markets as newspapers, magazines and newswires have been able to do, and business intelligence markets have never been able to leverage real-time broadcast data on a global scale to derive insights and drive real-time decisions.”
Recent media consumption and ad-spend studies from Pew Research Center , McKinsey, and Marketcharts bolster the argument that TV is the most persuasive and pervasive mass medium.
With content partnerships in place with close to 300 of the most trusted TV and radio news brands across three continents, Critical Mention’s API is driving a paradigm shift in the utility of broadcast in business intelligence and big data platforms while pioneering new opportunities for broadcasters, who gain clear visibility into usage across all platforms. Al Jazeera Media Network gains immediate distribution into the business intelligence markets. In addition to Critical Mention’s direct client base, the Al Jazeera Media Network’s broadcasts will gain immediate distribution to Critical Mention’s channel partners in the media monitoring, lead gen, ad intelligence and general research markets that are licensing access through the Critical Mention API and AMQP low-latency feeds to add the TV medium into their platforms. These platforms receive either near-real-time or low-latency enhanced and expanded text feeds through the service with all video remaining on the Critical Mention cloud for viewing.
In the integration with Critical Mention, the Al Jazeera Media Network’s properties are optimized through Critical Mention’s content engine. All signals run through the Critical Mention speech-to-text network, making the content searchable by every spoken word in real time and providing other meaningful metadata including program title, estimated audience and ad equivalency. Subscribers to the Critical Mention platform also benefit from natural language processing of Al Jazeera content, exposing proper nouns and sentiment.
“We are pleased to partner with Critical Mention to extend the reach of Al Jazeera’s award-winning editorial coverage into corporations, NGOs, government and other organizations,” said Al Jazeera executive director of marketing and distribution Ehab Sahawneh. “The wide adoption of the Critical Mention API by other business intelligence platforms simplifies and streamlines our efforts.”
