Category: Press Release

  • Sports Technology set to score at new sports tech marketplace at the 2015 International CES

    Sports Technology set to score at new sports tech marketplace at the 2015 International CES

    MUMBAI: The Consumer Electronics Association (CEA) has announced the launch of the Sports Tech Marketplace, a showcase of the latest in sports technology set to debut at the 2015 International CES. Owned and produced by CEA, the International CES is the world’s gathering place for all who thrive on the business of consumer technologies. The 2015 CES is scheduled to run 6-9 January 2015, in Las Vegas, Nevada.

     

    Presented by the Sports & Fitness Industry Association (SFIA), the Sports Tech Marketplace will highlight how technology is being incorporated into sports and how it is affecting the participant experience. The marketplace will feature the most recent products, services and trends in sports technology, placing a global spotlight on this fast-growing category. The Sports Tech Marketplace will be located within the Sands Expo at CES Tech West.

     

    “Technology is being used more and more in sports, and the 2015 CES will be the ‘can’t miss’, best place to experience the wide range of these products and solutions,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “Sensors, wearables and mobile technologies are revolutionizing sports by providing real-time information that enables us to better achieve our athletic goals. CES is at the forefront of this emerging category and we’re pleased to partner with SFIA to bring it to life.”

     

    “Technology has driven some of the greatest innovations in our industry,” said Tom Cove, president and CEO, SFIA. “We’re proud to partner with an organization like CEA to launch the Sports Tech Conference and Marketplace. We see technology revolutionizing the current sports landscape and we’re only at the tip of the iceberg. The combining of these two storied associations to produce the conference and marketplace ensures that it will be of the highest quality. We hope Vegas and the tech industry is ready for the sports industry, because we’re ready for them.”

     

    The Sports Tech Marketplace will be part of CES Tech West which includes the Sands Expo (Sands), The Venetian and Wynn/Encore exhibits. Tech West will also feature leading companies and the newest innovations in lifestyle technologies, including fitness and health tech, smart home, the Internet of Things, sensors, startups and other high-growth technologies changing the way we work, live and play.

     

    The 2015 CES will feature more than 3,500 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies. Companies interested in exhibiting in the new Sports Tech Marketplace should contact Kristen Nafziger at knafziger@CE.org.

     

    Registration for the 2015 CES is now open.

     

  • It is time for the EMVIES again!

    It is time for the EMVIES again!

    Over the years, The Advertising Club has been honoring the best work in media through the EMVIES. And so will it continue to do so, this year too!

    EMVIES 2014 will retain the best practices of the past years. And we will also have a few more firsts in EMVIES 2014!

    WHAT IS NEW IN EMVIES 2014?

     

    • Introducing 2 EMVIES trophy for every winning entry – one for the Agency and one for the Client.

     

    • Introducing an early bird discount for entries received a week before the entry submission deadline and a late fee surcharge for entries received up to 4 days post deadline.

     

    • Introducing the Best Use of Analytics/Data Technology in the Best Media Research category.

     

    • Introducing the Best Media Innovation Category for Agencies not exceeding Rs.50 crores annual billing with no affiliation to any global agency network or large media independent.

     

    • The Best Presentation Award for each day of the Round II presentations will be based on a combined score of the audience and the judges.

     

    You will discover many such firsts as you read along. We arrived at all these firsts by co-opting participating media agencies and taking their suggestions on board in an EMVIES Town Hall session.

    The EMVIES is meant to recognize the outstanding work specifically done by the media agencies. EMVIES is for the media agencies and will continue to be so. Creative agencies may however enter, if they can produce proof of their role in the media buying and the release.

    EMVIES 2014 will reward the work done during the period 1st April, 2013 to 31st March, 2014.

     
    To choose the winners, there will be a two stage judging process, which will focus on rewarding work that meet the following criteria: Originality & Uniqueness, Impact on Client’s Business, Relevance to brand and its communication.  There will be Gold, Silver and Bronze awards given away in each category. (Note: Bronze Awards will be announced at the awards event but winners are requested to collect the same after a week from The Advertising Club Secretariat).
     

    Do read on for more details about the EMVIES 2014.
     

     

    Click here for more details.

  • ZEEL appoints Pradeep Hejmadi as Business Head of Zee TV

    ZEEL appoints Pradeep Hejmadi as Business Head of Zee TV

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) today announced the appointment of Pradeep Hejmadi as business head – Zee TV. Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga, chief content and creative officer (CCCO), Zee Entertainment Enterprises.

     

    Speaking on the appointment, Punit Goenka, MD & CEO, Zee Entertainment Enterprises said, “We would like to welcome Pradeep into the ZEE family. With multi-dimensional understanding of the Indian media industry, he has spear-headed and successfully launched, innovative and first-in-class profit-bearing initiatives in the Indian media marketplace. We are confident that his industry knowledge and consumer insight will be invaluable in driving Zee TV’s further growth and innovation.”

     

    Bharat Ranga, chief content and creative officer (CCCO), Zee Entertainment Enterprises Limited said, “Pradeep brings with him an immense experience that will help us drive our Vision 2020 goals. We welcome him on-board and we are confident that his presence will add value to the channel and the organisation.”

     

    Pradeep Hejmadi commented on his joining, saying, “ZEE’s flagship channel Zee TV has a rich and successful history behind it and I am looking forward to being a part of its future.  With the incredible talent, original content and dynamic team that the channel has at hand, I am sure that we will be able to break new barriers and conquer even greater heights.”

     

    Pradeep has over 18 years of experience in the Indian media industry spanning Media Sales, Media Planning and Buying, Consumer Research, Business Planning and Product Development. Prior to joining ZEE, he was the Senior Vice President – Strategy Group & Marketing at TAM Media Research Pvt. Ltd. where he was responsible for anticipating needs and focusing resources towards ensuring TAM that builds on its Intellectual Properties and drives the value upwards for consumer insights data and services. He pioneered the Radio Audience Measurement (RAM) Service in India and launched a Sports Sponsorship Evaluation & Consulting division – TAM Sports, thus consistently delivering revenue growth year-on-year, through development and delivery of new and innovative products/services.

    He formerly served as director – business and operations, Nickelodeon India at MTV Networks India and as director – research at Turner International India. He was also associated with organisations such as Discovery Communications India, J. Walter Thompson and The Times Of India. Pradeep is a Science Graduate from Mumbai University and is extremely passionate about playing Badminton and running marathons.

    Pradeep Hejmadi’s appointment is with effect from 1 July, 2014.

  • Pune franchisee all set to battle it out in Pro Kabaddi League2014

    Pune franchisee all set to battle it out in Pro Kabaddi League2014

    MUMBAI: Insurekot Sports Pvt. Ltd., a Mumbai-based firm, today announced the launch of ‘Puneri Paltan’, the franchise that will represent Pune in Pro Kabaddi League 2014. Pro Kabaddi League is slated to kick-off later this month. On the occasion, the Puneri Paltan team logo, anthem and jersey were also unveiled.

     

    Puneri Paltan will be captained by Wazir Singh, who has a long and distinguished record in the sport of Kabaddi. Wazir Singh has represented India, the State of Rajasthan and the Central Industrial Security Force (CISF). He was part of the team that won the Silver medal for India at the 2011 South Asian Beach Games. Ramphal Kaushik, winner of the Best Coach Award 2011 of CISF, is the official coach of Puneri Paltan.

     

    Sumanlal Shah, Director, Insurekot Sports Pvt. Ltd., said, “Kabaddi is an ancient Indian sport that has lost out to other sports in terms of popularity and investments over the years. The sport is an integral part of India’s rich cultural heritage. It is also a hugely competitive and dynamic sport that makes for compelling viewing. Insurekot Sports Pvt. Ltd. is extremely proud to promote Kabaddi and be associated with Pro Kabaddi League. We are geared up with our team, Puneri Paltan, for an exciting season ahead.”

     

    Speaking on the occasion, Karthi Marshan, Director Insurekot Sports Pvt. Ltd., said, “A truly Indian sport, Kabaddi represents both ‘attack’ and ‘defense’. We have captured this essence in the Puneri Paltan logo, aptly represented by the ‘sword’ and ‘shield’ as well as in the lyrics of the team’s anthem. More importantly, we have used this theme as a guiding principle in putting together a fabulous team.”

     

    The Puneri Paltan team includes Wazir Singh (Captain), Arabinda Khuntia, Jitesh Joshi, K Balamahendran, Mahipal Narwal, Manoj Kumar, Mostafa Noudehi (Iran national), Nitin More, Pravin Niwale, Simon Kubura (Kenya national), Sunil Lande and Waleed Hasani (Oman national).

     

    Wazir Singh, Captain of Puneri Paltan, said, “It is my privilege and honour to lead this team. I would like to express my gratitude to Insurekot Sports Pvt. Ltd. for reposing faith in the team and in the sport, which is by and large recognised as a rural and semi-urban sport in India. I am sure this professional format of Kabaddi will make it popular. I urge every individual from the city of Pune and across the country to extend their support to Puneri Paltan and the League. I am confident that our team will pose a strong challenge and we look forward to a hard-fought and successful tournament.”

     

    The Pune franchise has also launched the team anthem sung by well-known music director, Ajay Gogavale (of Ajay-Atul fame). The anthem captures elements of power, tactics and strategy involved in this heritage sport, and is all set to rekindle the passion and spirit of fans and supporters across India.

     

    Puneri Paltan is currently undergoing training sessions at the Chhatrapati Shivaji Sports Complex located at Balewadi in Pune, and will be playing its first match in Mumbai on July 27, 2014. The inaugural edition of Pro Kabaddi League starts on July 26, 2014.

  • Zindagi brings two new shows –Noorpur Ki Rani and Maat

    Zindagi brings two new shows –Noorpur Ki Rani and Maat

    MUMBAI: Zindagi, which launched with shows from Pakistan in the first phase, will treat audiences to new shows every month. The channel is merely three weeks old and is already gearing up to launch two new shows as its hugely acclaimed shows Aunn Zara came to an end yesterday and Zindagi Gulzar will end on 18th July. And, keeping its promise to offer fresh programming every month, Zindagi has two new show launches this month – Maat& Noorpur Ki Rani – in place of both the shows.   

     

    On 13th July at 8:55 PM, Noorpur Ki Rani, replaced the refreshing rom-com Aunn Zara and is a story of paradoxes brought out by contrasting characters of Noorie and Princess Rania. Orphaned at a young age, Noorie comes from an impoverished background and goes through turbulent times before her life takes a magical turn and she finds a new life in the palace. On the other hand, Princess Rania, the owner of the palace, is brought by fate to circumstances she never imagined possible. The gorgeous Sanam Baloch will enact the character of Noorie and it also stars the veteran actor, Naumaan Ijaz in a central role.

     

    Maat, which will replace the mature love story Zindagi Gulzar Hai will air at 8:00 PM slot starting July 19th, is the story of two sisters, Aiman and Saman who are poles apart. Aiman is generous and Saman is the mean sister who always tries to snatch whatever her sister has. The story takes a turn when Saman claims her right on something that is very dear to Aiman giving rise to very interesting twists and turns. With viewers raving about the natural talent and irresistible good looks of Fawad Khan, Sanam Saeed, Osman Khalid Butt and Maya Ali, the new show, Maat will bring to Indian Television, two of Pakistan’s most talented actresses– the beautiful Aminah Sheikh and the vivacious Sabah Qamar.

     

    Tune into to Zindagi every day, Monday to Sunday 8:00 PM onwards!

     

  • 61st Idea Filmfare Awards 2014 (South) A night to remember

    61st Idea Filmfare Awards 2014 (South) A night to remember

    MUMBAI: The 61st  Idea Filmfare Awards 2014 (South) saw the cr?me de la cr?me of the South Indian film industry converge to one roof in Chennai. It was a night where upcoming stars rubbed shoulders with veterans and legends. Scintillating performances and entertaining hosts gave perfect complement to the awards winners. It was an evening of excellence and grandeur.

     

    The cutest couple in Chennai, singer Chinmayi and actor Rahul played the perfect hosts entertaining the audiences with their wit and flawless chemistry. Sizzling performances by the most glamorous girls in all of South India added the extra oomph in the night. Asha Sarath danced to the tunes of Malayalam songs like Arrivin nilaave and Angopangam.  Sruthi Hariharan swayed to Kannada hits Thinbedakami and Nee Thorebeda from Lucia and Tamil numbers Nallavannu Solvaanga from Veeram and Yeppa Mama Treatu from Jilla.

     

    Tamil diva Sanchita Shetty rocked the stage with chartbusters like Kasu Pannau Duddu Money Money, Mama Dowser and Ethir Neechal title track. The prettiest face in Bangalore, Parul Yadav scorched it up with Kannada numbers like Pyarge Aagbittaite (Govindaya Namaha), Kai kaya (Chingari), Baite baite (Varadanayaka) and Darling darling (Madarangi).

     

    Rima Kallingal wowed with Malayalam numbers Chillane (22 Female Kottayam), Theerathe neelunne (Thira), Nenjile from the movie 1983 and Mangalyam from Bangalore Days. The super-hot c boogied to hit Rajinikanth numbers in both Tamil and Telugu. Songs like Style from Sivaji, Rakamma kayya thattu from Thalapathi and Elephunk by the legendary Ilayaraja brought the house down.

     

    Taapsee Pannu electrified with Tamil hits like Anjana anjana from Vandhan Vendran, Yathe yathe from Adukalam, En Fuse Pochu from Arrambam and followed up with Telugu numbers like Ekkadekkada from Veera, Akasham Baddalaina from Mr. Perfect and Naughty girl from Shadow. And finally everyone’s favourite Shruthi Haasan pulled out all stops with hits like Dappa Dappa, Why this Kolavari Di, Pilla Nuvuu Leni Jeevitham and Cinimaa Chupista Mama.

     

    Stars and celebrities from the four South industries showed unparalleled gusto in celebrating the winners and the nominees. The well-deserved Critics’ Award winners Dhanush for Tamil film Mariyan and Prithviraj for Malayalam film Celluliod were received with thundering applause. And the Lifetime Achievement Awards were presented to Jayabharathy and to Late Balu Mahendra, which was received by his wife who were visibly humbled by the adulation showered on them by their peers and the cheering crowds alike.

     

    The title sponsor for the show was Idea Cellular and the associate sponsors were  NAC Jewellers and Reliance Trends  The other sponsors were Radio Partner – Radio Mirchi; Beauty Partner – Close Up; Beverage Partner –  Signature, Packaged Drinking Water;  Multiplex Partner – Orienta Cine Advertising and  Trophy Partner – The Award Gallery;

     

    Catch all the excitement of the 61st  Idea Filmfare Awards 2013 (South) aired exclusively on Asianet (Malayalam,  Vijay TV (Tamil),  Suvarna (Kannada) and  Maa (Telugu)  the telecast partners for the event

  • Myntra signs Kangana Ranaut as Brand Ambassador and Face of DressBerry

    Myntra signs Kangana Ranaut as Brand Ambassador and Face of DressBerry

    MUMBAI: Myntra.com, India’s largest fashion e-tailer, has brought on-board Bollywood’s latest “Queen”, Kangana Ranaut, as its brand ambassador and the face for its fast fashion in-house brand DressBerry. With her recent mega hits like Queen, Revolver Rani and her previously unforgettable role in Madhur Bhandarkar’s ‘Fashion’, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories.

     

    As the brand ambassador, Kangana Ranaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country. To begin with, the two-time Filmfare award winner will be the face of a young, confident and fashionable brand ‘DressBerry’, dedicated to young women. Myntra launched DressBerry in 2013, and within a span of 15 months, it has gained commendable popularity, making it one of the largest selling women’s western wear brands on Myntra.com.

     

    Expressing her excitement on the association with Myntra.com and Dressberry, the renowned actress, Kangana Ranaut said, “I am excited to be the brand ambassador for Myntra.com and happy to be the face of DressBerry, Myntra’s fast fashion women’s wear brand. When I came across DressBerry, I took an instant liking to it. Besides the apparel, it is the attitude of ‘Fun, Flirty and Feminine’ reflected by the brand that appeals to me.” 

     

    She further added, “Myntra provides shoppers the opportunity to access everything that a fashion fanatic can dream of, at affordable prices. Brands like Myntra.com are also providing access to youth in smaller towns to shop for their favourite brands as they are equally aspirational and want to look good just like their counterparts in larger cities.”

     

    Speaking on the celebrity association, Myntra CMO Vikas Ahuja said, “Myntra is a youth fashion brand, presenting the latest trends for men and women who are bold and stylish in the way they carry themselves. Just like Kangana Ranaut. I believe this partnership will strengthen Myntra’s position as India’s preferred online fashion destination and will mark a new step in DressBerry’s evolution.”

     

    DressBerry hosts a wide and diverse range of collection for young women across tops, dresses, jackets, bottoms, jumpsuits, nightwear and accessories, starting at just Rs 249 up to Rs 1999.

     

    Myntra.com ventured into private brands in December 2012 and has since developed a strong portfolio of eight private brands including Roadster, HRX by Hrithik Roshan, Sher Singh, Anouk, Kook N Keech and Mast & Harbour among others.

     

    Myntra.com also recently collaborated with the popular Bollywood actor Ranveer Singh for its in-house brand – ‘Roadster’ and Lisa Haydon as its brand ambassador while the ravishing Chitrangda Singh and the charming Abhay Deol, were voted as the Fashion Icon of the Month for May & June, 2014.

  • BBC Reith Lectures with renowned surgeon and writer Atul Gawande

    BBC Reith Lectures with renowned surgeon and writer Atul Gawande

    MUMBAI: In his lecture series, ‘The Future of Medicine’, Atul Gawande will undertake a global examination of the nature of modern medicine: Both it’s progress and it’s failures. Medicine is defined he says by “the messy intersection of science and human fallibility.” The lectures will take place in India, the USA and UK.

     

    Known for both his clear analysis and vivid storytelling, he will explore the growing importance of systems in medicine and argue that the future role of the medical profession in our lives should be bigger than simply assuring health and survival.

     

    Atul Gawande, MD, MPH is a practicing surgeon at Brigham and Women’s Hospital in Boston and Professor at both the Harvard School of Public Health and Harvard Medical School. He’s become best known for his writing on medicine, including three widely acclaimed books, and his research on medical error and performance. Amongst his other roles, he is Director of Ariadne Labs, a joint center for health systems innovation, and Chairman of Lifebox, a global charity reducing unsafe surgery.

     

    The first lecture, Why do Doctors Fail?, will explore the nature of imperfection in medicine. In particular, Gawande will examine how much of failure in medicine remains due to ignorance (lack of knowledge) and how much is due to ineptitude (failure to use existing knowledge) and what that means for where medical progress will come from in the future. 

     

    In the second lecture, The Century of the System, Gawande will focus on the impact that the development of systems has had – and should have in the future – on medicine and overcoming failures of ineptitude. He will dissect systems of all kinds, from simple checklists to complex mechanisms of many parts. And he will argue for how they can be better designed to transform care from the richest parts of the world to the poorest.

     

    The third lecture, The Problem of Hubris, will examine the great unfixable problems in life and healthcare – aging and death. Gawande will argue that the reluctance of society and medical institutions to recognise the limits of what professionals can do is producing widespread suffering. But research is revealing how this can change. 

     

    The fourth and final lecture, The Idea of Wellbeing, will argue that medicine must shift from a focus on health and survival to a focus on wellbeing – on protecting, insofar as possible, people’s abilities to pursue their highest priorities in life. And, as he will suggest from the story of his father’s life and death from cancer, those priorities are nearly always more complex than simply to live longer.

     

    Atul Gawande said:  “I am flattered and grateful to have the chance to give this year’s Reith Lectures. After almost two decades of writing and research on medicine, I hope to use to the Lectures to bring together my thinking on how medicine is changing and must change globally.”

     

    Atul Gawande will deliver his Reith Lectures in front of live audiences this autumn. The first lecture will be recorded in Boston, followed by lectures at the Wellcome Collection in London, the Royal Society of Edinburgh and in Delhi.

     

    The lectures will be broadcast on both BBC Radio 4 and the BBC World Service from November.

  • National Geographic Channel presents the mega port of Mundra

    National Geographic Channel presents the mega port of Mundra

    MUMBAI: Megastructures, continuing with its legacy of showcasing the biggest of the structures from around the world, is back with a brand new episode this July. Get set to discover India’s biggest private port- in this special episode. The show captures the enormity and magnificence of the Mundra Port along and seamless work done by the employees, day in and day out. The show will air on National Geographic Channel on Saturday, 19th July at 7 PM.

     

    Mundra port caters to the large northern hinterland of the country and boasts of the largest SEZ in the country. The port is faced with unthinkable engineering challenges everyday that are overcome through state-of-the art, high speed and safe mechanized material handling and storage. The Mundra Port is a modern marvel and through this special episode viewers will witness how mega-dreams became Megastructures.

     

    NGC Networks and FOX International Channels vice president programming and content Swati Mohan said, “Over the past many years, through our global franchise of “Megastructures”, we have showcased inner workings of some of the most celebrated man-made structures across the world. India currently hosts quite a few Megastructures and the Adani Port is a great example of a functional Megastructure in the country. This one hour special documentary will bring to light the scale of operations, the challenges and the attention to detail that goes into successfully managing this port that never sleeps. Set on one of the most critical days for any international port, the film will take viewers through how the entire team carefully navigates to overcome the impossible to make all ends meet.”

     

    Commenting on the show, a spokesperson from the Adani group said, “It is a pleasure to be associated with National Geographic Channel for this special episode. We are proud of the work that our teams do on a daily basis to ensure smooth functioning of India’s biggest private port at Mundra and no other channel could have showcased it better. Megastructures is a renowned series and has featured great structures from around the world and we are happy to be part of it. We are sure the Indian viewers will be thrilled and proud to see the sheer scale of the port.”

     

    Megastructures: Mundra Port premiers on Saturday, 19 July, at 7 pm on National Geographic Channel.

  • Sony Max to premiere ‘Youngistaan’

    Sony Max to premiere ‘Youngistaan’

    MUMBAI: Max, the premium Hindi movies and special events channel brings you the world television premiere of Youngistaan, a love story set against the backdrop of Indian politics on Sunday, 20th July at 1 pm and 8pm respectively.

     

    The movie directed by Syed Ahmad Afzal has Jackky Bhagnani playing the lead actor, along with Neha Sharma and the late Farooque Shaikh and Boman Irani.  Touching upon burning issues in the country, the movie is relatable and with its little intrigues makes for an interesting watch.

     

    The film revolves around a young, independent, games developer Abhimanyu Kaul (Jackky Bhagnani) residing in Japan who is pulled into political action upon the demise of his father – the current Prime Minister of India. He is forced to give up his otherwise normal and private life to live under the public scanner which irks his live-in girlfriend, Anwita Chauhan (Neha Sharma).

     

    Commenting on the film, Jackky Bhagnani said, “The film has a very strong message that if you need change, you’ll have to make the effort and stop waiting for other people to do it.”

     

    “As the name suggests Youngistaan stands for the youth by the youth and of the youth of India. The film is a common live story in a very uncommon premise,” added Bhagnani.

     

    So go ahead and enjoy this romantic political drama this weekend!

     

    Sunday at 1pm and 8 pm only on Sony Max