ITV

Category: Press Release

  • Behind every great love is a great story!

    Behind every great love is a great story!

    MUMBAI: Love knows no boundaries – whether it is passion of youth or when showing that it is ageless. Featuring for the first time on Romedy NOW as ‘Romedy of the Month’ will be The Notebook which is a chronicle of romance and togetherness on 26 July 2014 at 9 pm.Starring Ryan Gosling and Rachel Adams, The Notebook is presented by Dove and powered by SMC.

     

    Catch an elderly man, Duke in a modern day home for seniors reading a romantic tale from his notebook to his lady co-housemate suffering from dementia. Go back to the old world charm of the 1940s with a young and passionate farm boy Noah (played Ryan Gosling) falling in love with 17-year-old heiress Allie Hamilton (played by Rachel Adams) at a carnival. There is an idyllic romance, an ancient mansion that Noah dreams of owning, and a social class difference that nips the love affair in the bud.

     

    Noah writes letters to Allie for a year but they are hidden by Allie’s mother and remain unanswered. As the two young lovers feel betrayed by the other, the World War II has Noah joining as a soldier while Allie becomes a nurse. A twist to the tale is when a charming, rich, and handsome soldier Lon Hammond Jr. enters Allie’s life as her fiancé.

     

    Seven years later at her wedding gown trial, memories of love come gushing back as Allie sees a photograph of a now wealthy Noah who has bought the abandoned mansion in hopes of getting Allie back. Allie visits him in Seabrook and the flame of love rekindles. But will Allie sacrifice her love for commitment to Lon and lose true love for the second time or reclaim a love that was always hers? Meanwhile, figure out how their story is connected to Duke and his lady companion to make an eternal love story.

     

    Whether one is lucky in love or just carries the love in one’s heart, fans are invited to share their own love story on Romedy NOW’s twitter page with #RememberWhen hashtag and the story. The sweetest one will be rewarded!

     

    And then with the special ‘What would you Do?’ activity on Facebook fans can tell the path they would have would have chosen if they were in Allie and Noah’s shoes.

  • STAR Gold to ‘KICK-START’ a pioneering programming event

    STAR Gold to ‘KICK-START’ a pioneering programming event

    MUMBAI: Star Gold, the home of Bollywood premieres, has initiated a first-of-its-kind content driven campaign for Salman Khan’s upcoming film KICK! With the much- awaited blockbuster film hitting theatres on 25th July 2014, Star Gold has taken an innovative marketing route by associating with the film before its theatrical release and this initiative is a first amongst any Hindi movie channel.

     

    Star Gold presents KICK Start, a unique event conceptualized and created exclusively for the viewers of Star Gold in association with the release of the movie KICK. Superstar Salman Khan, along with his co-stars Jacqueline Fernandes and Nargis Fakhri will entertain viewers with their splendid performances on stage. The special programming will also include actors Varun Dhawan, Aditya Roy Kapoor and Arjun Kapoor along with Mika and Himesh adding in to the entertainment quotient.

     

    Announcing this unique initiative, Hemal Jhaveri, Executive Vice President, Star Gold, said “Movie associations in the past have always taken place during a TV premiere, much after the theatrical release. This unique association with KICK helps us build engagement with special content around the movie much earlier on. While this definitely drives viewership, it also provides a promotion platform for the movie release resulting in a win-win for everyone.

     

    Apart from the event, the celebrations continue with a weeklong movie fest featuring Salman Khan movies Dabangg, Jai Ho, Garv, Ready and Wanted in the channel’s prime-time slot at 8pm.

     

    Early 2014, Star India network had announced its movie acquisitions for the year comprising of 18 highly anticipated Bollywood films. With its high profile movie acquisitions list for 2014 and maximum number of 100 crore Bollywood films being premiered on the channel, Star Gold can definitely be called the Home of Bollywood Premieres for all Hindi movie buffs.

     

    KICK START premieres on Sunday, 27th July, 2014 at 1pm, only on STAR GOLD.

  • Pocket Films to showcase short films on NDTV Prime

    Pocket Films to showcase short films on NDTV Prime

    MUMBAI: Pocket Films in association with NDTV Prime is all set to launch a new show ‘Prime talkies with Pocket Films’ to showcase short films, documentaries and other alternate content by young and aspiring film makers and students.

    Starting 31st July, the show will be aired every Thursday from 9.00 pm to 10.00 pm. Every episode will telecast 3- 4 films that are critically acclaimed spread across various themes like love, passion, patriotism, etc.

     

    Pocket Films is India’s leading aggregator and distributor of alternate content that helps short films, documentaries, indie films, etc., find their target audience on internet and mobile platform. Their aim is to provide a platform to upcoming and new filmmakers who are passionate about short films and documentary genres and are looking for a window to showcase their talent.

     

    All big things have small beginnings’ is the core behind every Pocket Films’ endeavor. ‘Prime talkies with Pocket Films’ is just what the budding film makers need to get noticed and inch closer to a coveted big break. This Pocket Films initiative along with NDTV Prime will prove to be an encouraging pat on the back for many novice film makers and talented students.

     

    Pocket Film’s portfolio of short films is studded with gems like Tubelight Ka Chand and The Joy of Giving By Shlok Sharma, an Anurag Kashyap Production film, Salt and Pepper by Mohinder Pratap Singh starring Nawazuddin Siddiqui and Padmini Kolhapure, The Break Up by Bahaish Kapoor and 2B or Not 2B by Samvida Nanda among others.

     

    According to Mr Saameer Mody, Managing Director, Pocket Films, “Pocket Films along with NDTV is pleased to launch this initiative to throw the spotlight on talented film makers on a national platform which will prove to be a starting point to become big. The viewers too will benefit as they will now be able to enjoy interesting stories offering varied perspectives along with being entertained.”

     

    Pocket Films has always been associated with promoting talented film makers via various mediums. Screening of these films on television is one big step in providing national visibility to such budding talent.

  • Tata Sky launches the first ever Scholarship on television

    Tata Sky launches the first ever Scholarship on television

    MUMBAI: Tata Sky, the leading digital Pay-TV player in the country, has taken edutainment to the next level by announcing the launch of the first ever Scholarship for kids that can be availed through television. Author & motivational speaker Chetan Bhagat has been roped in to promote the Tata Sky Scholarship Quiz – a gratifying concept of edutainment.

    For the first time ever television will be the medium of participation for children to win the edutainment based Tata Sky Scholarship. Tata Sky subscribers will be able to participate in the quiz on 15th August’14 by simply answering questions on television, with a click of their Tata Sky remote control, from the comfort of their homes.

    Vikram Mehra, Chief Commercial Officer at Tata Sky explained, “The varied range of learning channels and interactive services for children on Tata Sky has been an apt medium to deliver edutainment and knowledge based content, as kids always grasp more from what they see and hear. Now with the Tata Sky Scholarship Quiz we look forward to quizzing and rewarding children across the country, for their vast exposure to educative content.”

    Tata Sky will roll out scholarships worth Rs. 20 lakhs with top 10 winners being entitled to a scholarship worth Rs. 2 lakhs each. Tata Sky is also launching a kid’s campaign titled – ‘Ab Bachchey Seekhein TV se…’, conveying the fact that television is a good learning aid for children.

    Promoting the TataSky Scholarship Quiz, Chetan Bhagat said, “It gives me great pleasure to be associated with Tata Sky. Their unique edutainment platform gives a great opportunity for children to learn through television. The scholarship provides an impetus to fulfil their future dreams and aspirations.”

  • Vh1 goes mobile

    Vh1 goes mobile

    MUMBAI: Vh1, India’s coolest destination for international entertainment, is set to step out of television sets and go mobile with the launch of Vh1 Mobile-app. Smartphone users now have the opportunity to tune-in to exciting international entertainmentas well as their favourite content from the channelwhile in transit.

    The launch of Vh1 Mobile App makes the best of English entertainment and international content available for FREE on iOS,Android, Windows as well as Nokia X series, customized for both, mobile and tablet users.

    TheVh1 mobile-app gives music-enthusiasts a chance to experience the awesomeness of Vh1 on the go by making videos and episodes of shows airing on the channel available on the website. Apart from music and videos, the mobile-app also links users to featured articles as well as live twitter feeds by their favourite artistes, making all important music-related information available on one page.

    The mobile app will additionally provide information such as the best of gigs taking place around town, gripping Celebrity gossip, regular Entertainment news, VH1 top music charts and much more.

    Announcing the Vh1 mobile app launch, Ferzad Palia, EVP & Head – English Entertainment, Viacom18 says, “The emergence of smartphones has revolutionized the way entertainment is consumed by viewers.With the launch of Vh1 Mobile-app, we aim to further engage with the youth on-the-move. This launch helps take the brand Vh1 a step ahead by offering the best of English entertainment through just one-touch on their screens.”

    Commenting on the offering of Vh1 Mobile app, Rajneel, VP & Business Head – Digital Media, viacom18 says, “The launch of Vh1 Mobile App is a more effective way to connect with today’s screen-agers. This audience is constantly on-the-move and heavily dependent on technology. The mobile app is not restricted to being just an extension of the channel; Vh1 Mobile App offers the best of international content that is not even available on the channel. The app is designed to be user-friendly and is regularly refreshed ensuring users are offered updated content at all times.”
    Known for offering the best of international music and entertainment, the launch of Vh1 mobile-app makes it convenient for all music-enthusiasts to carry their entertainment wherever they go!

  • Mukta A2 cinemas makes its twin debut – Hyderabad and Sangli

    Mukta A2 cinemas makes its twin debut – Hyderabad and Sangli

    MUMBAI: MUKTA A2 CINEMAS, where movies come to life, made its debut in the multiplex entertainment in the year 2012 with its first screens in Ahmedabad and Baroda. Withover 8 cinemas and 23 screens in the last two years across cities in India, MUKTA A2 CINEMAS is all set to make its debut in Hyderabad and Sangli on July 25, 2014. The movie-goers of Hyderabad and Sangli will now have a landmark in their city to watch blockbuster hits with state of the art technology at affordable prices.

    One of India’s most reputed and esteemed film banners, Mukta Arts Limited has been giving its audiences the best of on-screen entertainment for decades. As the country’s leading production house with business interests across the entertainment spectrum, Mukta Arts has been the largest content provider in the country with over 500 screens with a library of over 35 hit films. Climbing up the ladder, the company has created its own brand of multiplex theaters MUKTA A2 CINEMAS to provide cinematic experience to movie-lovers.

     

    Each property under this banner is designed with state of the art acoustics, comfortable seating, soothing ambience, Dolby digital sound with varied F&B options, 2K digital projection and recliner seats givingmovie-lovers thebest quality and standards in the business. The primary goal of MUKTA A2 CINEMAS is to provide a multiplex experience in cities beyond the metros at affordable prices. Apart from showcasing latest Hindi movie releases, MUKTA A2 CINEMA also caters to the needs and preferences of its audience by bringing movies of local language.

     

    Commenting on MUKTA A2 CINEMAS launches Rahul Puri – Managing Director, Mukta Arts Ltd said, “The launch of our two new properties in Hyderabad and Sangli demonstrate the commitment Mukta Cinemas has to rapidly becoming a top 5 exhibitor domestically. These two very different properties show that the company is diversifying its product offerings to suits geography and demographics. Our patrons will be thrilled by the quality and service offerings and we expect to build a loyal customer base rapidly. Mukta Cinemas is committed to reaching its goal of 100 screens within the next year and post this launch 5 more properties will launch in 2014.

     

    MUKTA A2 CINEMAS is launching Hyderabad and Sangli properties on July 25, 2014, taking that forward, the companyis all geared to launch 5 more multiplexes – Maharashtra, Bhopal, Aurangabad in the coming months to give cine-goers a redefined movie watching experience.

  • Videocon d2h Selects Brocade Ethernet Fabrics to Turbocharge its Data Center Networks

    Videocon d2h Selects Brocade Ethernet Fabrics to Turbocharge its Data Center Networks

    MUMBAI: India’s fastest-growing Direct-To-Home (DTH) satellite broadcaster has selected Brocade® Ethernet fabric solutions to revamp its data center networks. Videocon d2h, a unit of Videocon Industries (BSE: 511389, NSE: VIDEOIND), deployed innovative Brocade VCS® Fabric Technology running on Brocade VDX® switches within its new and existing data centers in order to support continued rapid business growth.

     

    India is the world’s most competitive DTH satellite market with the participation of six private service providers and India’s state-owned TV broadcaster. When Videocon d2h launched its services in 2009, it was last to enter the field, yet it managed to attract more than 10 million subscribers in just over four years, putting it within 30 percent of the much longer-established market leader.

     

    “Thanks to pioneering high-end services—such as full 1080i high-definition channels ,3D programming, PVR, USB PVR, and so on—we’ve been adding around a million new customers a quarter in the recent past ,” said Samir Dhaga, Vice President, IT at Videocon d2h. “With such rapid business growth, there has been an exponential increase in the internal data center traffic. With the 1 Gbps network quickly running out of steam, we had to rapidly embrace newer technologies. We therefore embarked on a program to expand capacity by building a third data center and upgrading our existing infrastructure with an emphasis on high-speed internal networks that would support virtualisation, availability, and manageability.”

     

    Brocade VDX 6720 switches were initially deployed at Videocon D2h’s new data center, which was specifically designed to support virtualisation, with the deployment at the company’s two other facilities following in a second phase. Along with other members of Brocade VDX family, the Brocade VDX 6720 switches feature Brocade VCS Fabric technology, which enables Videocon to “flatten” its data center networks, provide Virtual Machine (VM) mobility without network reconfiguration, and manage the entire fabric more efficiently.

     

    Each fabric operates as a single virtual Ethernet device, which greatly simplifies management. Moreover, the approach eliminates the use of the Spanning Tree Protocol (STP), which would otherwise be a serious impediment to virtualised data center performance. The single-layer Ethernet fabric is also highly efficient and resilient, with load-balanced multipathing at Layers 1, 2, and 3 and support for multiple Layer 3 gateways.

     

    “Clearly, a smart networking decision was required in order to address existing and potential bottlenecks arising from the adoption of data center virtualisation. We conducted a thorough study of the available options—including six months of testing—before deciding on Brocade VDX switches as our data center networking platform going forward,” added Samir Dhaga.

     

    “Videocon d2h’s progress has been spectacular, which has necessitated the rapid adoption of next-generation networking technologies to match the business requirements,” said Edgar Dias, regional director for Brocade India. “Brocade Ethernet fabric solutions address Videocon d2h’s entire data center networking needs: extreme speed, scalability, non-stop resiliency, VM-awareness, and automation in terms of manageability.”

     

    Post implementation, Videocon d2h was delighted that Brocade delivered in performance, application integration, connectivity, interoperability, and management integration beyond their expectations. Brocade will be a key technology partner for the implementation of high-speed fabric technologies in their upcoming data centers.

     

    About Brocade Brocade (NASDAQ: BRCD) networking solutions help the world’s leading organisations transition smoothly to a world where applications and information reside anywhere. (www.brocade.com) © 2014 Brocade Communications Systems, Inc. All Rights Reserved.

     

    ADX, Brocade, Brocade Assurance, the B-wing symbol, DCX, Fabric OS, HyperEdge, ICX, MLX, MyBrocade, OpenScript, VCS, VDX, and Vyatta are registered trademarks, and The Effortless Network and The On-Demand Data Center are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of others.

  • Discovery Science unravels mysteries of human behaviour in ‘Broken Minds’

    Discovery Science unravels mysteries of human behaviour in ‘Broken Minds’

    MUMBAI: Discovery Science presents BROKEN MINDS, a fascinating new mystery series hosted by Dr. Reef Karim that will take viewers to the most baffling regions of human behaviour – where patients live in an alternate reality and doctors struggle to unlock the answers trapped deep inside their minds. The series will uncover these rare disorders and their impact on the day-to-day lives of their unfortunate victims.

     
    BROKEN MINDS premieres on 9th August, Sunday at 7pm on Discovery Science.

     
    From a man who is obsessed with cutting off his perfectly good left leg to a woman who awakes from a nap assuming she is 39 with a young daughter — but soon learns her daughter is an adult, she is 62, and the husband she was expecting has been replaced by a stranger, BROKEN MINDS explores the complicated and mysterious behaviours of the human brain.
     

    Rahul Johri, Executive Vice President and General Manager-South Asia and Head of Revenue, Pan- Regional Ad Sales & Southeast Asia, Discovery Networks Asia-Pacific said, “Discovery Science presents the most alluring subjects with in-depth analysis and perspectives. BROKEN MINDS will have medical professionals who will delve into the real cases and disorders.”

     

    Each episode will have a new case to study and examine, Dr. Reef Karim from the series will educate the viewers about the extreme human behaviour where the barrier between consciousness and chaos breaks down.

  • Tata Sky launches ‘TV is Good’ campaign for Kids!

    Tata Sky launches ‘TV is Good’ campaign for Kids!

    MUMBAI: Tata Sky, the leading DTH player in the country, launched its latest ad campaign ‘Ab Bachchey Seekhein TV se’ (Kids learn with television). The ad is set out to convey the fact that while television is a great entertainment medium, it is equally a good learning aid, helping children gain beyond bookish knowledge.

     

    The campaign is targeted primarily at the parents with children between ages 6 to 12 years, trying to break the myth most Indian parents have on ‘television is only mindless viewing for kids’. Hence one of the three ad films features a young boy stating an interesting fact on how to find out if the eggs are old or new. Similarly the other two ads have two kinder garden aged girls quizzing the audience on facts about ‘rhyming words to orange’ or ‘how to escape a leopard’ that catch you by surprise and leaves you with a smile. All the three ad films deliver the overarching message – Television is good!

     

    Vikram Mehra, Chief Commercial Officer, Tata Sky said, “Kids today are smart, not just studious. Give them the right content in an interesting package and see them absorb the knowledge at lightning speed. Over the last few years, Tata Sky’s pioneering efforts in ‘education through television’ with interactive (Actve) services and a bouquet of infotainment channels have been very well received by subscribers, specifically kids. With this campaign we wish to take the message to markets across the country on how fruitful learning through television can be.”

     

    Elaborating on the ad campaign, Abhijit Avasthi, National Creative Director, Ogilvy & Mather, “If you ask any parent they would say that television and education are like chalk and cheese, rather most will insist that television gets in the way of education. But what we found out in research was quite the contrary. Parents are starting to recognize that there is enough wholesome content on television to supplement their kid’s academic learning, more so in smaller cities where there are very few avenues to give kids holistic education, television plays a role to provide that. Our campaign, ‘Kitna kuch seekh saktein hai bacche TV se’ features kids flaunting the interesting pieces of knowledge that they have learnt from the 13 learning channels that Tata Sky has to offer. Actually we ourselves learnt so much while shortlisting these knowledge facts for the campaign. That discovery only fueled our conviction that kids can learn so much from TV.”

     

    · Name of the ad agency: Ogilvy & Mather

    · Name of the creative director: Abhijit Avasthi

     

    Isko laga daala toh TV jinga lala!

     

    YouTube links to the three TVCs:

    Orange – https://www.youtube.com/watch?v=0uhWKas1YSM

    Eggs – https://www.youtube.com/watch?v=A9bErWRuglk

    Leopard – https://www.youtube.com/watch?v=FP9h2sf-aJA

  • Cartoon Network Bags Gold & Bronze At The EEMAX Awards 2014

    Cartoon Network Bags Gold & Bronze At The EEMAX Awards 2014

    MUMBAI: As Cartoon Network sashays towards its 20th anniversary; the channel adds yet another accolade to its legacy. The channel has been bestowed with two awards at the EEMAX Awards 2014 for its CN Super Toons campaign undertaken last December.

     

    Cartoon Network Super Toons won the Gold Award in the category – Best School Contact Program and the Bronze Award in the category – Best New IP – Event / Activation at EEMAX.

     

    During November – December 2013, Cartoon Network organized a mammoth and unique campaign called CN Super Toons. This first of its kind award show gave children the opportunity to vote for their favourite characters, shows, gags and other iconic moments from Cartoon Network. The month-long campaign included on-air promotions, digital voting via cartoonnetworkindia.com and on-ground road shows across 3 cities culminating in a 9000-people mega award show in Mumbai.

     

    Commenting on this victory, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “We are extremely honoured to have been felicitated with these awards for the CN Super Toons campaign. It is a great recognition that proves that a strong concept with a multiplatform approach not only enthrals kids and parents but also gains industry acclaim. It will be our endeavour to continue to provide innovative and engaging content for our viewers.”

     

    Organized by EEMA (Events and Entertainment Management Association), EEMAX recognizes outstanding contributions made in the Events and Entertainment industry in India.

     

    The popularity of Cartoon Network extends well beyond television. Cartoon Network’s website, mobile games and customized back-to-school merchandize are equally popular with children. On-ground events such as the School Contact Programme and CN Super Toons awards also engage with thousands of fans from across the country. It is for these reasons and many more that Cartoon Network is India’s leading kids’ entertainment channel today!