ITV

Category: Press Release

  • Zee Marathi’s Unch Maza Zoka Awards 2014

    Zee Marathi’s Unch Maza Zoka Awards 2014

    MUMBAI: Zee Marathi takes pride to announce lifetime achievement Award of UNCH MAZA ZOKA AWARDS 2014 to committed and motivated life activist SumanTai Bang for this year. Sumantai Bang is a a founder member of the NGO “Chetana-Vikas”, and great activist’ for social development and women empowerment.  She has been a leading participant in National Movement for village republics and voluntary land reform movement (Bhoodan movement).  She is a current trustee and executive member of Kasturba Gandhi Memorial Trust – a national organization for women and rural development. She is also a pioneer activist on various issues related to self-reliant and holistic empowerment of rural women.

    Zee Marathi, Maharashtra’s leading Marathi channel, media and entertainment conglomerate with its entire spirits takes pride to announce Unch Maza Zoka Puraskar 2014, which is an unique step taken by the channel in recognizing the women achievers of Maharashtra. Zee Marathi is one of the most popular Marathi channels in regional space and number one channel in Maharashtra has carved a niche for itself by creating pioneering content that engages audiences. Zee Marathi has created shows that have inspired and shown the way to society at large.

    Continuing with this legacy, Zee Marathi had launched ‘Unch Maza Zoka’ based on the life and mission of great social reformer Ramabai Ranade. As we are all aware, Ramabai Ranade was an awe inspiring activist who pledged her life for the cause of women. Through our serial we gave a fresh perspective to the meaning of ‘women empowerment’ and with a view to laud the efforts of women who have worked tirelessly and fearlessly for others we take another initiative to recognize their efforts.

    Deepak Rajadhyaksha, Business Head, Zee Marathi has expressed his feelings on UMZ Awards 2014, “ After successfully touching millions of lives with Unch Maza Zoka Award’s initiated last year, Zee Marathi continued to aim at highlighting women achievers who had the zeal to think out of the box and go the extra mile to realize their dreams for the society. It gives us immense pride and great pleasure to announce the “UNCH MAZA ZOKA”s Lifetime Achievement Award to the Great social activist  Smt Sumantai Bang for this year.

    The awards have been adjudged by an esteemed panel of experts; noted journalist Mr.Kumar Ketkar, Ex-Vice-Chancellor of Mumbai University Dr. Snehalata Deshmukh & noted writer Smt. Vijaya Rajadhyaksha and features women achievers from varying fields including Social work, education, healthcare, sports, arts & literature, science, environment, agriculture etc.

  • ABP News Lets Fly The Flag Salutes Bravehearts with Singham

    ABP News Lets Fly The Flag Salutes Bravehearts with Singham

    MUMBAI: ABP News Lets Fly The Flag initiative, started in 2012 has reached a new pinnacle this year. Other than the celebration of 68th Independence Day and the musical performance by an ace artist Irfan, the initiative this year was partnered with Singham Returns to recognize the act of bravery by a common man.

     

    “Let’s fly the flag is one of the most successful initiatives that have been undertaken at ABP News Network. Though its journey is short but the success is immense-from being just an on air initiative in 2012, it has become an on ground + on air property. This initiative is very intrinsic to the ABP News Network as it is a reflection of all that we believe in-connecting with our viewers. We have celebrated the bravery of common people using this initiative as the platform. And we would continue to do so in the future.” shared Ashok Venkatramani, CEO, ABP Network

     

    In 15 days of campaign on ABP News, viewers were asked to send entries of their act of bravery and winners were selected using a stringent process. A total of 10 winners were awarded by the entire cast of Singham Returns – Ajay Devgan, Rohit Sheety, and Kareena Kapoor in a ceremonial ground event at Amity University, Noida. The winners of the award were:

     
    •    Promila Katiyar for saving her 5yr old grand daughter from a thief

    •    Shalini Tomar for saving her daughter from kidnappers

    •    Veeru and Ramandeep for saving 2 girls from goons in Delhi

    •    Beni Prashad of 80yrs for educating under privileged children selflessly

    •    Ankita Arora for fighting with 4 snatchers and getting them arrested

    •    Naveen Gulia for fighting against beggar maffia

    •    Sanjay Kumar of CISF for saving life of a person who fell in river in Kullu

    •    Renu Singh for fighting with snatchers and getting them arrested

    •    Maleika Singh Tak for saving herself from kidnappers in Jaipur

     
    The award was followed by enthralling performance of Mohd. Irfan of Banjara song fame. While the award function was happening, Ajay Devgan was very moved and shared “I am inspired to see these real life Singhams. They are the real heroes”. More than 600 people attended the on-ground programme. The show was telecasted on 15th Aug, 8pm onwards on ABP News.

     

    Lets Fly The Flag was presented by Black Cobra Plywood, Powered by Raj Shree Pan Masala, Co-Powered by Jharkhand Sakrar, Associate Sponsor M-Tech Mobiles, Venue Partner Amity University.

  • Now Challenge your friends and Play “Kaun Banega Crorepati” LIVE!

    Now Challenge your friends and Play “Kaun Banega Crorepati” LIVE!

    MUMBAI: Multi Screen Media (MSM) Pvt. Ltd. today launched the digital destinations for this season’s KBC – the new look for the KBC website – www.KBCSony.com, the Official KBC App and the KBC Play Along Application. Both, the official App and the Play Along app are available on iTunes (iOS), Android and Windows.

     

     

    The KBC Official App

     

    The KBC Official App has 3 key features – the KBC Official Game, the Globe Quiz and Registrations for Ghar Baithe Jeeto Jackpot (GBJJ).

     

    The KBC Official Game gives users an opportunity to play his favourite game any time, from any location across devices. The easy to navigate user interface is similar to the experience of playing KBC on the ‘Hot Seat’. Users have access to the same lifelines as on TV. Cross-devices common social leaderboard will keep users engaged and keep it competitive. The KBC Official game will also be available on Facebook for users to play.

     

    Users can also win by participating in Ghar Baithe Jeeto Jackpot via the KBC App. Previously, the only way to play was to either send SMS or call in. Now, one can play multiple times via the official App.

     

    To download the app, SMS KBCAPP to 52525, or download the app from the iTunes, Google Play and Windows App Stores.

     

    The ‘KBC Play Along’ mobile application

     

    For the 1st time in India, every single TV viewer can play along with the KBC show on-air during its prime-time telecast. This unique and interactive application allows users to participate either via the App or the via the website, and respond to Mr. Bachchan’s questions on-air. Users can also challenge and compete with their friends on social media.

     

    To download the KBC Play Along app, SMS PLAY to 52525. Or download the app from the iTunes, Google Play and Windows App Stores Speaking on the launch, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network commented “This year, we have embraced the mobile Internet user and enabled them to participate, engage and be rewarded… users can play-along with the hot-seat participant on-air and be rewarded. We have enabled a true second-screen engagement for the viewer. The idea is to bring the KBC experience up close and personal, across multiple mediums, be it mobile, tablet or online”.

     

    The “Upload Your Family Photograph” feature allows users to become a part of the KBC family. They can upload their family photographs accompanied by a brief anecdote; some of the best photographs and stories will be shared by Mr. Amitabh Bachchan during the show.

  • Fevicol rides on the Kabbadi wagon

    Fevicol rides on the Kabbadi wagon

    MUMBAI: Fevicol, one of the leading adhesive brands in Asia, has integrated with Pro Kabbadi League for an on-air and on-ground integration. The integration will go on till 31 August.

     

    Pidilite Industries  CMO Anil Jayaraj said, “Kabbadi is a sport integral to India’s culture. The game has seen resurrection as a mainstream sport through Pro Kabbadi League. Kabbadi is an ideal game for Fevicol to associate considering the fact that it involves strong holds, tackles and bonds which is in line with the brand’s messaging of strong bonding.”

     

    Madison Media Sigma, COO Vanita Keswani  said, “PKL’s viewership data are encouraging and proves the fact that the game is finding its feet amongst Indian viewers. It saw an astounding 218 million viewers tuning into Pro-Kabaddi League’s opening games.”

     

    Integration will involve on-air animated pushbacks and aston bands on Star Sports featuring ‘Fevicol ki Pakkad, Chootegi Nahin’ during live matches when a tackle results in entrapment of the raider. The classic Fevicol TVC ‘Haisha ad’ will be aired during matches on Star Sports and Star Gold. The brand will also communicate onground through messaging on LED screens at venues.

  • ‘Breaking News’ rescues innocent girl from Pune Brothel

    ‘Breaking News’ rescues innocent girl from Pune Brothel

    New Delhi, December 22, 2005: A distressed letter from Daamu (Name reconstructed) stating her pathetic condition in a Pune brothel and asking India TV to help her escape and return home, was immediately acted upon by India TV’s team. This undercover operation by the India TV Team on Tuesday, December 20 has finally helped release Daamu from the brothel along with 21 other girls.

    India TV’s Breaking News telecast at 9 p.m. tonight showcased the entire rescue operation where the undercover team put their own lives at risk by exposing this brothel which led to a police raid and finally the rescue of an innocent girl.

    India TV received a letter written in broken language from Daamu stating that she had traveled to Pune as a tourist with a friend and was sold to a brothel. Sold by her friend’s acquaintance, Daamu was forced to sell her body to anybody who could pay for it – be it a beggar or a rickshaw puller.
    Her letter along with her photograph to India TV stated that she had tried to escape several times, but was severly beaten and tortured by the brothel owner. During police raids, Daamu and the other girls were locked in hidden almirahs where they could hardly breathe. Daamu said “raid hone se pehle aunty ko pata chal jaata hai aur wo hamme chuppa deti hai”.

    India TV’s undercover reporter posing as a customer discovered Daamu in one of the brothels. In her telephone call to “Breaking News”, Daamu, confessed saying that she would be beaten on the thought of escape. Daamu further said that she is ill-treated, beaten and was kept in captivity. In this phone call Daamu confessed her pitiable state and pleaded repeatedly for freedom “Mujhe ghar jana hai….mujhe bacha lo”.

    Dammu’s poor parents had been desperately trying to trace her, but had given up after not finding any clues on her whereabouts. They hardly had a chance as Daamu was held in such captivity, where she had not seen sunlight for the whole of last year.

    India TV reporters realized that Daamus’ life would be in danger incase they tried to rescue her themselves, so they approached for help from the Pune Police. They contacted the Joint Commissioner Police, Pune – Mr. Prabhat Ranjan, who directed the team to Addl. Commissioner of Crime – Mr. Ashok Ghebra. After a process of prolonged formalities, the police finally agreed to conduct a raid. In this raid conducted along with India TV team, a total of 21 distressed girls were rescued and brought to the police station.

    A visibly relieved Daamu, who was ware of the raid, had been waiting in anticipation for the raid team with her packed suitcase. Immediately after her rescue, India TV helped her contact her family members in Darjeeling. Daamu was retained in police custody for the night and will be released after certain formalities, to finally be united with her family.

    During this entire operation, the India TV team found out that Pune, a city known for its education system, has become an open center for flesh trade and over 10,000 girls are caught in this notorious racket.

    Dammu’s story is evident of the faith and trust India TV’s viewers have put forward in the channel. Viewers have entrusted the channel to responsibly take up issues pertaining to day-to-day lives.

  • Eros International Q1 FY15 Net Profit Jumps 22.2 per cent to Rs 358 million

    Eros International Q1 FY15 Net Profit Jumps 22.2 per cent to Rs 358 million

    MUMBAI: Eros International Media Limited (Eros International), a leading global Company in the Indian film entertainment industry, today announced its consolidated financial results for the quarter ended June 30, 2014 (Q1 FY2015).

     

    Financial Highlights:

     

    CONSOLIDATED RESULTS FOR Q1 FY2015

     

    ·         Total Income increased by 26.0% to Rs. 2,446.1 million (Rs. 1,942.1 million in Q1 FY2014)

     

    ·         EBIT increased by 29.9% to Rs. 599.3 million (Rs. 461.3 million in Q1 FY2014)

     

    ·         Profit after tax (after minority) increased by 22.2% to Rs. 358.4 million (Rs. 293.4 million in Q1 FY2014)

     

    ·         Diluted EPS stood at Rs. 3.88 (Rs. 3.19 in Q1 FY2014)

     

    Executive Comment:

     

    Eros International Media MD Sunil Lulla said, “The fiscal year commenced on a positive note led by healthy performance of our film portfolio across revenue streams along with the ongoing monetization of library films. We continue to work towards expanding our film content through a diversified approach of acquiring a mix of high, medium and low budget movies across Hindi and other regional languages.

     

    We are focused on driving our new media content distribution strategy through ErosNow and took various strategic initiatives to further strengthen the platform. The acquisition of a controlling stake in Techzone, a leading mobile value added services provider, brings on board expertise in technology and solid distribution reach of mobile digital content. Our partnership with Hathway Cable to launch a subscription based movie streaming service will enable their broadband subscribers to watch our library films from the ErosNow platform.

     

    Given our well-defined business model, unique offerings and an extensive film library, we are best positioned to leverage existing and emerging opportunities in the Indian Media and Entertainment industry.” 

     

    Highlights: 

     

    ·         9 films released during Q1 FY2015: Including 5 Hindi and 4 Tamil films as compared to 12 films during Q1 FY 2014, which included 7 Hindi, 5 Tamil and other regional language films.

     

    o    Of the total movies released during the quarter, 1 movie was high budget & 8 were medium & low budget movies. 

     

    ·         Strong financial performance: Revenues during Q1 FY2015 were primarily driven through library film monetization across multiple platforms and the release of new movies in Hindi, Tamil and other regional languages.

     

    o    The Company is witnessing growth in new platforms for monetization of catalogue movies along with increasing demand on existing platforms.

     

    o    Kochadaiiyaan, a high profile movie starring Rajinikanth, also contributed positively to overall performance through various revenues streams. In-line with the Company’s de-risking strategy, the movie registered strong pre-sales from satellite rights in multiple languages, audio and music rights exploitation, brand tie ups and others. 

     

    ·         Acquisition of Techzone: Eros International acquired a controlling stake in Techzone, a leading mobile value added services provider.

     

    o    Techzone has executed an average of 25 million SMS, WAP or IVR transactions per month over the past three years across 12 major telecom operators in India and bills the customers directly through its billing platform.

     

    o    The acquisition is in sync with Eros International’s focus on building its new media content distribution strategy through ErosNow to participate in the massive opportunity which exists in India with 870 million mobile subscribers (including over 60 million internet enabled smart phones) as of year-end 2013. 

     

    ·         ErosNow’s partnership with Hathway Cable: ErosNow, the Company’s dedicated online entertainment platform offering full length movies and music videos, launched a movie streaming service ‘Broadband Movies’, in partnership with Hathway Cable, one of the leading cable television services provider in India.

     

    o    The streaming service will enable Hathway Broadband customers to watch high quality movies from the ErosNow platform on multiple devices like smart- TVs, PCs, laptops, tablets and mobiles.

     

    o    The subscription-based service will be available to Hathway Broadband customers across India. 

     

    ·         Eros Plc follow on equity offering:  Eros Plc successfully closed a follow- on equity offering on July 15, 2014.

     

    o   The Company has received US$ 90 million as net proceeds from this offering based on the offer price of US$ 14.50 per share. 

  • Romedy NOW entralls viewers with a special line up of series & movies all of August

    Romedy NOW entralls viewers with a special line up of series & movies all of August

    MUMBAI: It’s month number eight and it’s promising everything great! This month, Romedy NOW the exclusive English entertainment channel, is giving viewers a pinch more of its razzle and dazzle. Catch all the cool series that you have always enjoyed on the channel along with bedazzling glitzy fashionistas and all eternal love stories only on Romedy NOW!

     

    Watch celebrity publicist Jake Phillips alter his womanising ways to look for his dream woman in ‘Jake in Progress’. Three best friends try to meet the demands of their relationships in ‘Traffic Lights’. And you also have other hot favourite shows like the endearing day-dreaming lawyer ‘Ally McBeal’, who is forced to work with her ex beau and his wife in the same office. The greatest story told about six friends in ‘Friends’, two broke waitresses – one an heiress and one humble – trying to open their cupcake shop in ‘2 Broke Girls’, and the manager of a science company trying to manage his scientists and his shrewd boss in ‘Better off Ted’  will make for the best entertainment.

     

    Say hello to the fashion-fab gals in the special Romedy NOW line-up, ‘Fashionistas’. A young and na?ve journalist Andrea Sachs (Anne Hathway) makes it to the big bad fashion world The Devil Wears Prada. Watch the fashionable foursome Carrie, Charlotte, Miranda and Samantha deal with the pressures of life and enjoy the pleasures of an all-expense paid trip to Abu Dhabi in Sex and the City 2. Catch Katherine Heigl work for the man of her dreams and always be the bridesmaid but never the bride. Will the wedding bells ever chime for the belle? Find out in 27 Dresses. After the sibling rivalry, two BFFs turn into sworn enemies in Bride Wars as their wedding date clashes. Watch these beauties every Friday, 11 PM. ‘Fashionistas’ is presented by Airtel Mobility and powered by Daawat.

     

    Move on to deep eternal love and catch the most endearing and heart-touching tales in Romedy NOW’s exclusive property, ‘Everlasting Love’. Fate intervenes for two separate individuals bringing them together in The Wedding Singer. Sail forth for true love as a poor artist finds his everlasting love as they journey together on the Titanic. A recently widowed man has an affair to remember with an already-engaged Baltimore reporter atop the Empire State building in Sleepless in Seattle.

     

    Watch the beautiful Debra Messing in ‘The Wedding Date’ where she hires a complete stranger as her escort to her half-sister’s wedding. Be a part of these warm love stories every Wednesday, 9 PM. The presenting sponsor for ‘Everlasting Love’ is SMC and is powered by ‘Viber’.

     

    Not to be missed is your monthly dose of love and laughter with the ‘Romedy of The Month’ – America’s Sweethearts. Gwen Harrison (Catherine Zeta Jones) and Eddie (John Cusack) are the hottest Hollywood couple on and off screen going through an ugly split. Things only get weirder when the eccentric director Hal Weidmann (Christopher Walken) holds the film hostage and will only show it to the press. The film publicist tries to keep the press’ attention away from asking about the movie & hence forces the couple to attend the press junket together. As Gwen chooses her sister and personal assistant Kiki (Julia Roberts) to mediate between her and Eddie, sparks fly between the two. Catch this insane ride on Sat, 23rd August, 9 PM. ‘Romedy of The Month’ – America’s Sweethearts’ is presented by ‘Airtel Mobility’.

     

    So stay tuned to Romedy NOW all this month as the best in Love & Laughter is guaranteed!

  • Zee Cinema initiates a Twitter crusade with #ThankYouSoldier on I-Day

    Zee Cinema initiates a Twitter crusade with #ThankYouSoldier on I-Day

    MUMBAI: Independence Day of India is a moment of pride and delight for all Indians as they come together to celebrate and pay tribute to the millions of martyrs who sacrificed their lives to get India’s freedom. In yet another first-of-its-kind innovation, Zee Cinema is celebrating this Independence Day by bringing together patrons from across the country for an honourable initiative. Through a unique crusade on Twitter on August 14, Zee Cinema is privileged to have a former sailor from Indian Navy, Mr. Shailesh K Pandey, a courageous man who set off on a journey in search of the country’s long forgotten freedom fighters, as a special guest on Zee Cinema’s Twitter account who will interact with the viewers.

     

    Through project ‘Alakh 2011’, Shailesh travelled alone across the length and breadth of the country to get to know the valiant men who fought for their country and also interacted with their families to learn about their personal life outside army. Having covered over 40,000 kilometers, ‘Alakh 2011’ has become a culmination of those very journeys, the heartfelt embraces and heartwarming stories that he experienced and heard.

     

    Now, Zee Cinema is providing its viewers an exclusive opportunity to interact with Mr. Shailesh on August 14 from 7pm to 9pm on Zee Cinema’s twitter handle – @zeecinema with the hashtag #ThankYouSoldier.  It is an opportunity for the common man to know and understand the life experiences of a soldier. With the support of the armed forces, Zee Cinema feels privileged and pays a tribute to all the soldiers safeguarding India despite the blistering heat, frosty cold or torrential rains.

     

    Zee Cinema promises to offer viewers an insight into the life of a soldier through an interesting plot. Recognizing the threat that the country faces with ‘Sleeper Cells’, the channel chose the creative route of ‘Freedom From Terrorism’ to spread awareness to the common man. Apart from digital innovations, Zee Cinema has undertaken a robust 360 degree campaign across key HSM markets with the message of ‘Aatankwaad se Aazadi’ across press, television, digital, theatres, outdoor in Mumbai and Mumbai Airport.

     

    Speaking of the initiative, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL said, “At Zee Cinema, it has been our constant effort to provide our viewers with the best of content and interactivity.  Independence Day is one such sentiment that binds the country together and with this initiative on Twitter, we aim to bring people closer to the life and struggles of our soldiers. We are providing Officer Shailesh Pandey a platform where he can share the experiences of his travels around the country with everyone. We are certain that this activity will create a large and memorable impact for our viewers.”

     

    So Tweet up on August 14 from 7pm to 9pm @zeecinema with the hashtag #ThankYouSoldier

     

    Get a glimpse of a real life hero…Tune-in to the World Television Premier of ‘Holiday: A Soldier is never off duty’ this Independence Day only on Zee Cinema

  • After TV, radio and digital, Pepsi MTV Indies extends itself to live events

    After TV, radio and digital, Pepsi MTV Indies extends itself to live events

    MUMBAI: After launching the world’s biggest platform for everything indie, Pepsi MTV Indies is set to bring all the action alive. With a TV channel, a smart digital footprint, a radio show and a plethora of new music videos and shows on air, Pepsi MTV Indies is now going to bring the indie experience for you to see, feel, touch and enjoy. Taking the experience on ground with three amazing experiences which include exclusive club gigs, college concerts and music festival associations, Pepsi MTV Indies is ready to bring the indie subculture to life for both scenesters and enthusiasts.

     

    Starting this Thursday, August 14, 2014, Pepsi MTV Indies will be launching two new live properties. A multi-city gig series aptly titled Pepsi MTV Indies Ribbit in association with Blue Frog which will bring the indie experience to life every month. Also, launching is Pepsi MTV Indies Live@College that will celebrate the indie scene across colleges.

     

    Pepsi MTV Indies reaches 20 million viewers across the country through its TV channel, has also launched a specially designed app and website (www.pepsimtvindies.com) that facilitates music discovery, associated with a radio channel – Radio One 94.3 GM – for an exclusively indie music show and is now all set to bring the whole experience alive for people to participate in.

     

    Ribbit-Sound-of-Now_Mailer Explaining the nature of these live offerings, Sumeli Chatterjee, Head – Marketing at MTV India and Pepsi MTV Indies, said, “Pepsi MTV Indies is built on the philosophy of Step Up and Discover. Be it busking, impromptu jams, open mics or street festivals, all of this form an intrinsic part of the independent scene. The best way to enjoy the indie side of life is through live experiences. Through Pepsi MTV Indies Ribbit, Pepsi MTV Indies Live@College and our association with Ziro Festival of Music, we are bringing the indie side of life closer to where our audiences are. Through these live associations, we are looking forward to collaborating with the artists, crowd-sourcing acts on stage, celebrate new talent and create a whole lot of fun indie experience along the way. ”

     

    Pepsi MTV Indies Ribbit

     

    Pepsi MTV Indies Ribbit is a series of gigs that will be held by Pepsi MTV Indies in association with Blue Frog. Starting August 14, 2014 will be the first in a monthly series of gigs at Blue Frog. Performing at the gig this week are by The Supersonics – a Kolkata based rock n roll band that has been loved by the masses as well as the critics. Along with their new album “Heads up”, they will also be launching their new music video and documentary about the creation of their album.

     

    The other band performing at the gig is Parvaaz, a Bangalore based rock band with powerful vocals, known for their intense live shows. Their 2012 EP, Behosh, won them a nice fan following. They will be showcasing their new album ‘Baran’ at Ribbit.

     

    Pepsi MTV Indies Live@College

     

    Most of the music bands were actually born in the corridors of the college. Pepsi MTV Indies is kicking off the college festival season with the first ever Pepsi MTV Indies live gig at Umang 2014 – the much celebrated college festival held by NM College in Mumbai. The special gig is scheduled for August 16, 2014. Performing at the gig will be Spud In The Box, the hottest new band on the scene that has slowly been amassing fans and followers and Swarathma, known for their distinctly folk sounds.

     

    Pepsi MTV Indies in association with Ziro Festival of Music

     

    The third edition of Ziro Festival of Music is set to commence this September with fresh, off-the-block offering for all music-lovers. This year, the energetic music festival has joined hands with Pepsi MTV Indies, world’s largest indie platform.

     

    Hosted in the serene valley of Arunachal Pradesh, Ziro Festival of Music gears up for yet another edition of power-packed musical performances by various talented artistes and bands. With Pepsi MTV Indies on board, the third edition of ZFM will offer a unique blend of the best homegrown music from within India. Through ZIRO Festival of Music, Pepsi MTV Indies will provide a platform for young, unexplored musical talent across the country to showcase their musical genius. Pepsi MTV Indies is all set to up the ante in this year’s Ziro Festival of Music by introducing two new Indie bands selected through a nationwide band hunt. This year, Pepsi MTV Indies is also hitching all the fans from nearby locations to the venue by pooling them in with the Pepsi MTV Indies bandwagon.

     

    With Pepsi MTV Indies bringing the indie subculture alive, scenesters and enthusiasts have a lot to look forward to this long weekend and during the upcoming holiday season. With more gigs and festivals in the pipeline, Pepsi MTV Indies will make sure that the audience gets its indie fix every single time!

  • CNN-IBN’s clean up India campaign gets overwhelming response

    CNN-IBN’s clean up India campaign gets overwhelming response

    MUMBAI: In the run up to the Independence day, CNN-IBN, India’s leading English News Channel had initiated a month long campaign ‘Clean up India’, where in the channel appealed to the viewers to identify areas in their cities that are eyesores and unhygienic due to filth and garbage. The campaign got immense response as videos and pictures poured in from all across the country exposing the ‘Trash Mountains’ in the cities. People from cities like Delhi, Varanasi, Kolkata, Mumbai, Bengaluru, Chennai, Trivandrum, Hyderabad, Jaipur, Puri, Srinagar and Ahmedabad reached out to us and shared their experiences about the lack of civic sense amongst common people and their thoughts on the inadequacies of the waste management system in the country. The channel not only brought this to the notice of the concerned authorities but also tried to catalyze necessary action.

     

    As this nationwide drive reaches its culmination, CNN-IBN will air a special one hour special show of ‘CLEAN UP INDIA’ which will take a close look at what it would take to bring sanitation, waste management and hygiene to rural and urban areas. On the show, CNN-IBN’s Senior editor and Anchor Anubha Bhonsle will be joined by an eminent panel of experts and personalities namely Jairam Ramesh, Sunita Narain (CSE), Bindeshwar Pathak (Sulabh), Kiran Majumdar Shaw along with representatives of Bill and Melinda Gates Foundation, who will share their insights on how there could be a change in behaviour of the citizens to ensure cleanliness i public places is given the importance that it deserves.

     

    Don’t miss the special one hour show of ‘Clean Up India’ on 14th August @ 8PM with a repeat, next day @12noon.