ITV

Category: Press Release

  • Heineken introduces Star Can

    Heineken introduces Star Can

    MUMBAI: Heineken, the world’s No.1 international premium beer announced the launch of the STAR CAN in India, coinciding with the global roll-outof the new modern and progressive STAR CAN design which conveys sophisticated simplicity. In India, Heineken is currently available in 650ml and 330ml bottlesand the latest500ml aluminum STAR CAN, which expands the brand offering in India, is expected to attract new consumers and cater to more consumption occasions.

     

    Commenting on the launch, Samar Singh Sheikhawat – Senior Vice-President, Marketing, United Breweries Limited said, “Heineken STAR CAN will be launched in a phased manner, beginning with Daman, Goa, Delhi, Pondicherry & Bangalore, followed by other key consumption markets like Mumbai, Kolkata, Chandigarh, Haryana, UP and Punjab. Cans will help increase the sales of Heineken and we expect the overall brand to grow organically by over 50% this year. We hope to extend the drinking experience to more drinking occasions and reach out to new consumers.”

     

    The STAR CAN has been designed by the Heineken Design team in collaboration with Amsterdam-based packaging design agency DBOD over the last two years, exploring multiple routes and iterations, with a focus on details aided by consumer feedback and insights.

     

    Commenting on the STAR CAN, Mark van Iterson, Manager – Heineken Global Design & Concept said, “The packaging design of Heineken must always stay true to its core values, it must be progressive and iconic and it must be clearly recognizable on the retailers’ shelf. The visibility of the aluminum on the STAR CAN creates a fresh, masculine look with an open character. Bare aluminum looks very fresh and thirst-quenching when you take the can out of the fridge. The red star is one of our most important visual symbols and has always been part of the brand identity. We’ve made it larger and more visible so it really stands out to consumers.”

     

    Heineken has been targeting the globe-trotting, James Bond-inspired demographic through its various initiatives and the new can plays into the image. Packaging is a vital element of the overall brand experience as it is the most tangible point of contact between a brand and consumers. With Heineken already strengthening its foothold in the super-premium beer market in India, the introduction of the STAR CAN to the existing distribution network will also bring in global consistency.

     

    The Heineken Star Can will be available in the 500ml size and will be priced at Rs. 120/- in Maharashtra & Bangalore. The can is priced at Rs 100/- and Rs 70/- in Delhi & Goa respectively.

  • CNN-IBN presents ‘Vanakkam Chennai 375’

    CNN-IBN presents ‘Vanakkam Chennai 375’

    MUMBAI: CNN-IBN brings to its viewers ‘Vanakkam Chennai 375’, a special programming to celebrate the 375th birth anniversary of Chennai. Starting August 18, the channel has aired various stories that have brought forth various aspects and unknown facts about Chennai – allowing viewers to experience the city like never before. This special coverage has focused on the history, culinary traditions, historic monuments and rare archival images of the city. This special coverage will conclude with a half hour show that will bring to live all that makes Chennai the special city that it is – from the over 200 heritage buildings to filter coffee, idli sambhar dosa  treats at the iconic city eateries, from the oldest surviving studio in India – AVM Studios – to the city’s rich cultural traditions involving Carnatic music and Bharatnatyam.

     

    Don’t miss the half hour culminating special of “Vanakkam Chennai” on Friday, 22nd August @ 8.30 PM; with a repeat telecast on Saturday @ 7.30 PM, only on CNN-IBN.

     

  • NDTV Prime official Broadcast partner for ‘The Delhi Brand Summit 2014’

    NDTV Prime official Broadcast partner for ‘The Delhi Brand Summit 2014’

    MUMBAI: NDTV Prime has partnered with The Delhi Brand Summit 2014 in its fourth edition as the official television broadcaster. Scheduled for August 22, this year’s conference will see leading marketers discuss the future of marketing.

     

    The Delhi NCR Brand Summit is the fourth edition of Paul Writer’s flagship event and will see 200+ marketers from India’s leading brands come together to discuss trends, debate ideas, and share knowledge. This year the Summit will also include a recognition programme for Delhi-NCR Hot 50 Brands.

     

    Partnering NDTV, Jessie Paul, CEO, Paul Writer said, “Marketing is at an exciting phase as we’re transitioning from the days of “mad ads” to ‘math ads”.  We’re excited to partner with NDTV Prime to broaden the conversation among the leading marketers on what’s the future of marketing.”

     

    “A conference that brings together 200 of India’s top marketers is bound to be exciting and filled with intellectual fireworks, and thanks to NDTV Prime we’re honored to extend the debate, best practices and discussion to the thousands of marketers that make India a top commerce destination”  she further added

     

    The Summit will see an amalgamation of eminent speakers from leading brands such British Airways, Intel, LinkedIn, Bata, Bharti Airtel, Dentsu Asia Pacific, OLX and Volvo Car among others.

     

    Catch all the insights from the world of marketing in a half hour special exclusively on NDTV PRIME on 30th August, on All About Ads Prime at 11:30 am.

  • Spread your wings fashionably

    Spread your wings fashionably

    MUMBAI: Park Avenue’s logo – “Eagle” imbibes the strong vision and the ability to focus. It stands for new challenges and is known for its passion and commitment to succeed. Park Avenue, in order to educate visitors about their brand philosophy has brought about an innovative installation that has been combined with modern technology. As the brand revealed its avant-garde, cutting-edge range of corporate wear for men & women, for their forthcoming Spring Summer 2015, this was also an opportunity to unveil their innovative Discover-Your-Wings installation. This pioneering innovation allowed the visitors to experience the Park Avenue brand and what it stands for like never before at its Spring Summer 2015 Trade Show. This installation will also be seen in the Park Avenue stores going forward.

     

    The quintessential Eagle Wing Park Avenue logo epitomizes agility, successful living, intelligence and the ability to see things first, before the junta does. The Discover-your-wings installation seeks to reveal the very same qualities in every individual, by helping him/her discover their passion within. Using technology that uses top-of-the-line motion sensing algorithms, a visitor could reveal his or her eagle wings for all the world to see.

     

    Commenting on this innovative installation, Bhaskar Kelkar, Brand Director, Park Avenue said, “The Discover- Your – Wings installation is a perfect illustration of our brand ethos and creating a shared experience for people by letting them feel powerful by spreading their wings. We have consciously placed this innovative eagle wing installation at the entrance of the Park Avenue area to let our visitors enjoy and experience this innovation, thus making them realize their potential and to explore new opportunities in life.”

     

    With a curious, enthusiastic crowd at the Park Avenue pavilion during the Trade Show, the Discover-Your-Wings experiment helped many realize that it was time for them to soar, to ascend.

     

    The installation is operational for all those visiting the SS15 Trade show held at the Raymond Group office in Thane.

  • Tissot Launches Dedicated Asian Games Collection

    Tissot Launches Dedicated Asian Games Collection

    MUMBAI: Tissot, famous Swiss watch brand, known for its accuracy, added one of the world’s largest sporting events to its portfolio of partnerships, becoming Official Timekeeper of the 17th Asian Games Incheon 2014. Whether it is for the athletes themselves or the billions of fans across Asia, Tissot has created a special collection for all, to make this time memorable, keeping the dynamic nature of the games in mind. The Tissot Asian Games Collection is comprised of watches from classic to sporty, with unique designs to suit every taste. The watches are synonymous with Tissot’s Timekeeping precision. To mark the occasion, Indian trap shooter specialist Manavjit Singh Sandhu was joined by model and actress Kriti Sanon, for an exclusive event at Select City Walk Tissot Boutique in New Delhi.

     

    Speaking about the event, Manavjit Singh Sandhu said, “the Asian Games is one of the largest sporting events in the world and it gives me great pleasure to be a part of the celebrations with Tissot, right before the Games kick off. I am delighted with my Tissot Asian Games Collection watch. It is a souvenir that I will always cherish. I wish all the players the very best and hope India brings in many laurels.”

     

    The Tissot Asian Games Collection includes –

     

    • Tissot PR 100 Automatic Asian Games Special Editions 2014 – Tradition in action

    • Tissot PRC 200 Chrono Quartz Asian Games Special Editions 2014 – Class in action

    • Tissot Luxury Automatic Asian Games Limited Editions 2014 – Style in action

    • Tissot  Asian Games Special Edition 2014 – Dynamism in action

    • Tissot T-Touch II Asian Games Limited Edition 2014 – Innovation in action

     
    Priced between INR 54400 and INR 28000, The Asian Games Collection is definitely something one will treasure for a lifetime.

  • TLC presents a spice twist with ‘The Incredible Spice Men’

    TLC presents a spice twist with ‘The Incredible Spice Men’

    MUMBAI: TLC presents a brand new series based on the magnificent world of spices told through the eyes of two acclaimed chefs Tony Singh and Cyrus Todiwala – THE INCREDIBLE SPICE MEN. With spice as their powerful weapon, Tony and Cyrus are on a mission to wake Britain up to the versatility of spices. THE INCREDIBLE SPICE MEN will premiere on AUGUST 23, EVERY SATURDAY AT 8 PM.

     

    In the new series, Tony and Cyrus will take on a road trip to explore the British Isles and add their own spicy twist to the most classic and best-loved dishes. They jazz up a Sunday roast lamb with a cardamom rub, add some cumin to give Welsh rarebit a kick and even try Cyrus’ nutmeg-infused take on toad in the hole.

     

    Rahul Johri, Executive Vice President and General Manager-South Asia and Head of Revenue, Pan- Regional Ad Sales & Southeast Asia, Discovery Networks Asia-Pacific said, “TLC has pioneered the lifestyle genre by bringing in exciting travel experiences, delectable cuisines, high-street fashion and relatable themes. We continue to present new and fresh concepts such as the INCREDIBLE SPICE MEN that demystifies the fascinating world of spices in Britain.”

     

    With delicious recipes accompanied by Cyrus and Tony’s top tips and favourite spices, “the spice boys” will unravel the contents of the spice rack, and open everyday cooking to a world of exciting new flavours. The British food never will be the same with the spicy twist added to it.

     

    Cyrus Todiwala was born in Bombay and moved to London in 1991, where he opened his acclaimed Spice Cafe Namaste, currently on of the UK’s 100 Top Restaurants. Author of three cookbooks, Cyrus was awarded an OBE in 2009, and cooked a banquet for the Queen and Prince Philip in the Diamond Jubilee celebrations.

     

    Tony Singh was born and bred in Scotland, where he has worked in many of the country’s top kitchens, from The Balmoral Hotel to the Royal Scotsman train. Oloroso, one of his many restaurants, has won numerous awards, and was named by the Independent as ‘the hippest place to eat and drink in Edinburgh’.

  • Sony Max to premiere ‘Queen’ on 31 August

    Sony Max to premiere ‘Queen’ on 31 August

    MUMBAI: Catch the refreshingly real, sweet, sensitive, fun social drama of ‘Queen’ which will premiere on MAX, the premium Hindi movies channel on Sunday 31st August at 8 pm.

     

    The movie tells the tale of a diffident, shy and small town girl Rani (Kangana Ranaut) whose wedding gets called off by her fiancée just two days before the scheduled day. However instead of falling prey to self-pity and regret, she decides to embrace life thus opening her up to a world of new possibilities and experiences.  In turn, she learns to love herself once again and sheds her inhibitions to make new friends, travel, dance and most importantly to be ‘happy’ irrespective of how life pans out.

     

    Talking about tackling ‘Queen’ like situations in one’s life, lead actress Kangana says, “If your equation with a person fails, it doesn’t mean that you have failed. I’ve learnt to deal with rejection, or what you call ‘dumping’ but for many it becomes a huge crisis. I believe a person has all the right to decide whether or not he/she wants to stay in a relationship. I respect the other person’s decision, keep myself emotionally strong and work towards ending the pain.”

     

    Commenting on how the movie has managed to make that connect with the audience, Director Vikas Bahl, says, “I think it is very relatable. It’s relatable yet funny, that combination is what makes it interesting. You can immediately see that you can connect with the girl and then you connect with the way she talks and then you connect with the humour that’s in it. So it seems like it’s straight out of your life, which I think works.”

     

    Catch Rani’s voyage of self-discovery by tuning in to watch the movie ‘Queen’ that premieres on Sony MAX on Sunday, 31st August at 8pm

  • Gemini FX purchases three Pablo Rio 4K color and finishing systems

    Gemini FX purchases three Pablo Rio 4K color and finishing systems

    MUMBAI: Gemini FX, the Chennai-based digital film operation and part of the giant Gemini Industries and Imaging group, has purchased three turnkey Quantel Pablo Rio 4K color and finishing systems. One of the systems is equipped with the Neo color panel, and two with compact Neo Nano panels. Gemini now has a total of 12 Quantel color correction and finishing systems making it the largest Quantel-based post facility in India.

     

    Pablo Rio is Quantel’s high quality color and finishing system that provides the ultimate productive post workflow. Pablo Rio runs on high performance PC hardware and exploits NVIDIA Maximus multi-GPU technology to deliver true interactivity and maximum productivity, with realtime performance at 4K 60p and beyond. Pablo Rio is available as software only and as a range of Quantel-backed turnkey systems.

     

    “Quantel systems have been at the heart of our digital film workflow since 2009,” said Mr Manohar Prasad, Managing Director at Gemini Industries & Imaging Ltd & Group of Companies. “At Gemini, we pride ourselves on giving our customers stunning results on screen, delivered quickly and efficiently. With the industry rapidly moving to 4K and beyond, we needed to ensure that we are able to meet our all our customers’ needs now and into the future. Pablo Rio, with its proven realtime 4K and 6K operation and its comprehensive color and finishing workflow, is the natural choice to take Gemini forward.”

     

    Quantel Sales Director, Martin Mulligan, said, “Gemini has been a Quantel customer for many years and continues to stand at the forefront of southern India’s post production industry. We are delighted they have once again chosen Quantel post systems as they look to a 4K future and beyond.”

  • No Talkies returns on Sony MAX

    No Talkies returns on Sony MAX

    MUMBAI: Excitement is mounting as media agencies get ready to showcase their acting prowess at the 2nd edition of ‘No Talkies.’ An exclusive property of the premium Hindi movies and special events channel SONY MAX, ‘No talkies’ is a nation level dumb charades competition exclusively organized for media agencies. The event which will culminate in Mumbai, seeks to find the filmy deewana in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru.

     

    Through its annual property ‘No Talkies’, MAX provides a unique engaging platform for media agencies to have fun – ‘Bollywood’ style. With the media industry being highly fragmented, people do not have the time to interact and get to know each other.  Dumb charades essentially being a very interactive and entertaining game, brings together media agencies from different cities under one roof enabling them to get know one another in a fun and informal setting. The channel which received an overwhelming response for its initiative last year, believes in going beyond movies to captivate its audiences. With the intention of creating a buzz for inviting registrations, MAX will be pulling out all stops to amplify noise around this event.

     

    Commenting on the channel’s initiative Vaishali Sharma, VP Marketing, MAX says, “With all of us harboring a love for movies, this unique initiative aims at celebrating our love for Bollywood through the fun and interactive game of ‘Dumb Charades’. We are pleased with the success of our event last year and are bringing back this property for a second time around to generate excitement around Hindi movies. After all, who doesn’t love a game of ‘Dumb Charades’?”

     

    Online registrations for the event will begin from 19th August onwards and a total of three deewanas can form one team. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game. The city rounds of the activity will take place in Bangalore on 3rd September, followed by Delhi on 5th September and Mumbai on 12th September. The finale scheduled on 19th September in Mumbai will have a Bollywood theme and is set to provide MAXimum entertainment guaranteed to delight.

     

    So if you are from a media agency and are a Bollywood aficionado, then ‘No Talkies’ is your time to shine. Register now and showoff your deewanapan!

  • Blockbuster movie of the year – Man of Steel premiering on HBO

    Blockbuster movie of the year – Man of Steel premiering on HBO

    MUMBAI: HBO, home of the best award-winning movies, is excited to announce the premiere of the HBO Movie of the Year 2014 – Man of Steel on Sunday, 24th August 2014 at 1:00 p.m. and 9:00 p.m. The channel has put together a host of activities to promote the premiere of this film. HBO has planned a 360 degree marketing campaign comprising print, radio, outdoor, on-ground as well as social & digital mediums, to maximize visibility across its target viewers.

     

    Starring Henry Cavill in the title role and Amy Adams as Lois Lane, this film is one of 2013’s most visually astonishing and an action-packed spectacle. Man of Steel is a rock-solid gritty and realistic take on one of the most iconic superheroes ever. It trails the story of a young man who journeys to discover that he has extraordinary powers and is not of this Earth. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind. This international action blockbuster film made roughly over $500 million and was celebrated with critically- acclaimed positive reviews the world over.

     

    HBO is giving its fans exactly what they want by showcasing path-breaking films with every premiere and is offering a fresh edge with its show stopper movie of the year 2014 – Man of Steel through a 360 degrees promotional campaign.

     

    The interactive social media campaign focuses on driving consumer engagement, hence taking the Man of Steel experience to a whole new level. The channel is running innovative Facebook activities such as trivia tests, viral campaigns and a contest titled “Son of Krypton!” where on completing the exact details of a perfect superman prototype, three lucky winners will get to win exciting prizes from HBO.

     

    Similarly to drive engagement leading to the premiere, HBO will also interact with its audiences on Twitter through a contest wherein participants need to share details on how they would steal the day to win exclusive Man of Steel headsets.

     

    The channel’s on-air promotions include a high-frequency campaign with multiple promo versions and the usage of on-air elements like Bugs. The digital platform will witness a YouTube campaign and Engagement ads on the Google Display Network.

     

    HBO has also partnered with some of India’s most popular radio stations – Fever 104 FM in Mumbai & Radio Indigo in Bangalore to run an interactive Man of Steel trivia contest on-air where winners will be gratified with official Man of Steel merchandise. In Kolkata, the RJ from the leading radio channel Power FM will be engaging with die-hard Man of Steel fans from leading colleges across the city, testing them with trivia questions & offering an opportunity to win Man of Steel merchandise.

     

    As part of the on-ground initiatives, the channel has tied up with PVR cinemas in Mumbai, Delhi, Ahmedabad and at Inox in Pune in order to attain maximum visibility. Additionally, the channel would also be creating a buzz through a high-impact print & outdoor campaign across metros such as Delhi and Mumbai along with the massive promotional campaign on the social media platforms. 

     

    On the occasion of the premiere, Mr. Dhawal Katkar, Sr. Director and Network Head – English Entertainment, South Asia, Turner International India Pvt. Ltd. said, “We at Turner have planned an exciting line-up of some of the must-see blockbuster hits for 2014 and are thrilled to announce the premiere of Man of Steel, the HBO Movie of the Year. We have also designed an innovative marketing campaign centered around enhancing the movie premiere experience through interesting engagements with our audiences all leading up to a memorable viewing experience.”

     

    Man of Steel as the Movie of the Year has attracted Gionee Smartphones as the title sponsor, co-powered by Airtel & Sony 4K Bravia. The associate sponsors of this property are Audi, Kohler & HDFC Life.

     

    Tune in to watch this critically acclaimed action blockbuster movie only on HBO this coming Sunday, 24th August 2014 at 1:00 p.m. and 9:00 p.m., as they bring you closer to powerful performances by the biggest stars that were appreciated worldwide.